Honda Code of Conduct

Message

Guided by the fundamental beliefs of “Respect for the Individual” and “The Three Joys” (“The Joy of
Buying,” “The Joy of Selling,” and “The Joy of Creating”), Honda endeavors to share joy with people
around the world and aspires to be “a company society wants to exist.”

A prerequisite to fulfilling this philosophy is to act with integrity to customers and society at all times.
Failure in our duty to maintain sincerity would result in loss of the confidence and trust we have
established over the years; a precious asset that would be extremely difficult to recover.

For this reason, in 2003 we announced and subsequently implemented the Honda Conduct Guidelines.
During this time, Honda has expanded its business throughout the globe, and I feel that expectations
from stakeholders, including customers, have grown greater as well.
This also reflects the increasing importance for each of us to act responsibly, as expected by
customers and society.
In view of these trends, we have revised the Honda Conduct Guidelines as the “Honda Code of
Conduct” covering acts of integrity for Honda associates around the world.

Our founder Soichiro Honda once said, “What you make reflects you.” I also believe that a sincere
attitude toward customers on the part of each individual Honda associate is what creates excellent
products and services.

The continuous growth of Honda depends on the appropriate conduct of each Honda associate
toward customers and society. I would like you to bear in mind that every action you take represents
Honda, and to act in accordance with the Code.

Takahiro Hachigo
President, CEO and Representative Director

Honda 1 Code of Conduct

Introduction

Under the guidance of the Honda Philosophy and as a company empowered by its aspiration to realize
people’s dreams, Honda has thus far been able to establish trust with its customers and society by
engaging in global business operations and sharing joy with people around the world. As a result of
our global deployment, Honda now has associates in numerous countries and regions around the
world. Considered conduct grounded on the Honda Philosophy on the part of each individual
associate is essential for Honda in reinforcing the trust established with our customers and society.
By sincere, we mean free from deceit and hypocrisy and being earnest.
Recently, we have established the Honda Code of Conduct as sincere actions that we would like all
persons working at Honda around the world to follow.
To reinforce the trust of customers and society and make Honda “a company society wants to exist,”
all associates including officers and directors of Honda and its subsidiaries (hereinafter referred to as
“associates”) (where HM and its subisidiaries are collectively called as the “Honda Group”) should fully
understand and comply with the Honda Code of Conduct, and practice sincere and ethical conduct
that conforms to the Code.
Acts in violation of the Code may be subject to discipline under company policies and applicable
laws and regulations.

Responsibilities of the Management

As a member of the management, you should serve as a role model and carry out work under high
ethical standards to foster a sincere and ethical corporate culture.
You should also strive to foster an organizational culture in which your associates put the Honda
Code of Conduct into practice and are able to report or consult any concerns without fear of
retaliation.
In cases where violations or possible violations of the Code are found, you must not neglect the
situation. Instead, you should respond appropriately by taking actions such as reporting to the
legal department or compliance & ethics contact line.

Scope of Application
The Honda Code of Conduct applies to associates of the Honda Group.
Honda also advocates adherence to the Code on the part of its affiliates.

Honda 2 Code of Conduct

Relationships with Customers Relationships with Business
Partners

Quality of Products and Services Sound Business Practices

Honda’s policy Honda’s policy
Honda strives to provide products and services that Honda will engage in sound business practices under an
exceed the expectations of customers and society. In environment of free and open competition which is built
this sense, it is essential to place the highest priority on upon mutual trust with suppliers, distributors/dealers,
quality and safety, voluntarily establish high standards, subcontractors and all other business partners, while
and respond in an appropriate manner. aiming to build long-term, constructive relationships
with them.
Required conduct
I will place the highest priority on the quality and safety Required conduct
of products as well as services, and comply with I will comply with the following in order to maintain
established standards and procedures. I will also sound relationships with business partners:
request business partners and distributors/dealers to
adhere to Honda’s standards and procedures. I will carry out appropriate procedures in accordance
with company policies in selecting business partners,
and will comply with laws, regulations, and company
policies related to business transactions.

I will not receive from or provide to business partners

benefits in the form of goods (both monetary and
non-monetary) or entertainment beyond what is
generally considered appropriate by society. I will also
not use my position or authority to receive improper
benefits from interested parties.

Appropriate Advertising and Publicity

Honda’s policy
Honda engages in advertising, publicity, and sales
promotion activities in good faith so as to constantly meet
the trust and expectations of customers and society.

Required conduct
I will properly engage in product advertising, publicity,
and sales promotion activities to avoid misleading
customers.

Compliance with Competition Laws

Honda’s policy
Honda will engage in free and open competition with
competitors to maintain its stance as a company trusted
by customers and society.

Required conduct
I will comply with competition laws (antitrust laws).

Honda 3 Code of Conduct

Relationships with Colleagues Relationships with Honda
/ Work Environment (Company Assets)

Communication in the Workplace Company Assets

Honda’s policy Honda’s policy
Honda strives to create workplaces in which co-workers Honda will appropriately maintain and manage all
can trust one another at all times. company assets, both tangible and intangible, as
enterprise resources to achieve its business objectives.
Required conduct Required conduct
I will strive for smooth communication in the workplace
I will appropriately handle company assets and not
to create a harmonious work environment.
engage in acts that damage the value of company
assets.
I will appropriately handle facilities, equipment, tools,
products, parts, accessories, items supplied by the
company, money, intellectual property, and all other
company assets in compliance with company policies
and not use them for anything other than for achieving
Honda’s business objectives.

Management of Information
Honda’s policy
Honda will appropriately protect and manage
confidential information and personal information that it
holds for the purpose of conducting proper business
operations.
Respect of Human Rights
Required conduct
I will appropriately handle confidential information such
Honda’s policy
as internal information, business partner information
Honda strives to maintain its stance as a company and personal information of customers and other
committed to practicing fairness and sincerity and associates in compliance with laws, regulations, and
respects human rights. company policies. I must also refrain from illegitimate
use of such information for insider trading or other
Required conduct improper deeds.
I will respect fellow associates, interact with them in a
sincere and appropriate manner, and never engage in
any form of harassment or unjust, discriminatory
behavior in the workplace. Conflicts of Interest
Honda’s policy
Safety and Health As a measure to ensure appropriate business
operations, Honda prohibits any conduct by associates
that conflict with the interests of Honda.
Honda’s policy
Honda will provide a safe and healthy workplace to Required conduct
maintain a pleasant and safe work environment. I will not engage in acts that conflict with the interests of
Honda for my own benefit or the benefit of business
Required conduct partners or third parties.
I will comply with laws, regulations and company
policies related to safety and health, strive to maintain a
safe and healthy workplace, as well as prevent and
minimize accidents.

Honda 4 Code of Conduct

Relationships with Society Relationships with Political
and Administrative Entities

Traffic Safety Relationships with Political and

Administrative Entities
Honda’s policy
Honda will develop advanced safety technologies and Honda’s policy
engage in activities to promote safe driving with the aim
of realizing a safer motorized society. As an independent corporate entity, Honda maintains
appropriate relationships with political entities (political
Individual conduct organizations and politicians) and administrative entities
(governmental agencies and government officials).
I will obey traffic rules, observe good driving etiquette,
and endeavor to drive safely. Required conduct
I will interact with political and administrative entities in
an appropriate manner in compliance with laws,
regulations, and company policies and will not offer
politicians or government officials entertainment nor
gifts (both monetary and non-monetary) that are
prohibited by laws, regulations, and company policies.

Environmental Protection
Honda’s policy
Honda actively endeavors to protect the global
environment throughout all business activities as a
responsible member of society.

Required conduct
I will comply with laws and regulations, company
policies, and internal standards related to environmental
protection and strive to reduce the burden on the
environment by engaging in resource conservation,
energy conservation, and recycling.

Contribution to Society
Honda’s policy
Honda strives to contribute to society through its
business activities, such as the provision of products
and services that exceed the expectations of customers
and society. Honda also engages in socially beneficial
activities to fulfill its social responsibility as a corporate
citizen.

Required conduct
I will fully acknowledge Honda’s basic stance to
contribute to society and strive to fulfill our expected
roles in the community.

Honda 5 Code of Conduct

Relationships with Compliance and Reporting
Shareholders, Investors, and Non-compliance Incidents
Other Stakeholders
Timely and Appropriate Disclosure of Compliance and Ethics
Information
Honda’s policy
Honda’s policy Honda continuously carries out initiatives to strengthen
compliance in order to reinforce the trust established
In order to remain a highly transparent company, Honda with society. Persons who work at Honda are also
strives for appropriate communication with customers, required to comply with relevant laws, regulations, and
business partners, shareholders and investors, local policies while acting ethically.
communities, and other stakeholders.
Required conduct
Required conduct
I will comply with laws, regulations and company
I will appropriately disclose information in compliance policies.
with laws, regulations, and company policies when I will act ethically in accordance with social norms and
engaging in disclosure of information to outside parties common sense.
and interact with stakeholders in a courteous manner.

Reporting Non-compliance Incidents

Required conduct
If I become aware of any violation or possible violation
of laws, regulations or company policies, I will report
the matter, submit suggestions, and consult as
necessary with my manager, the legal department, or
the compliance & ethics contact line*.
*This includes the internal whistleblower hotlines established by the
group companies.

Honda 6 Code of Conduct