Manual

SUMMER INTERNSHIP PROGRAM

(S.I.P)

for
MBA 3rd Semester
MB 303 (WBUT)
No. of Credits: 8
Marks: 100

Department of Business Administration

SILIGURI INSTITUTE OF TECHNOLOGY
Sukna. Dist. Darjeeling

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Introduction

The Summer Internship Program (SIP) forms an important component of education at SIT. It is an
attempt to bridge the gap between the academic institution and corporate world. Each student intern
will have to undertake an eight week SIP in companies in the intervening period between the close of
Semester II and commencement of Semester III. The program carries a Weightage 8 of credit units (100
marks). The SIP which would be a simulation of real work environment requires you to undergo the rigor
of professional environment both in form and in substance. In the process, it provides an opportunity
for you to satisfy your inquisitiveness about corporate, provides exposure to technical skills, and helps
you to acquire social skills by being in constant interaction with the professionals of other organizations.

Various functionaries such as the SIP Coordinator, the Faculty Guides (FG), Company Guides (CG) and
the T&P Cell shall ensure proper coordination and smooth conduct of SIP. A Faculty Guide will help in
the successful completion of the Project. A representative of the company (CG) also guides you and
helps the FG in monitoring the progress. The objectives of SIP are:

1. To provide an opportunity to apply the concepts learnt in real life situations

2. To create an awareness about strengths and weaknesses in the work environment.
3. To provide a platform to take up executive training and develop a network which will be useful
in enhancing career prospects

To achieve the objectives, the SIP focuses on (a) Executive Training and (b) the Management Thesis

Executive Training: You are required to undertake on-the-job assignments along with the day to
day functions of the company both at the assistance and the execution level. This will help to gain a
deeper understanding of the work, culture, deadlines, pressure etc. of an organization

Management Thesis: The company would assign a specific project/research work as summer
project which involves project/research design, designing of questionnaires, application of sampling
techniques, administering the survey, tabulation of data, application of statistical/managerial tools
for analysis of data and drawing inferences and testing hypotheses thereof and finally culminating in
preparing a detailed Management Thesis which is multi-disciplinary in nature.

Executive Training and project/research work involve teamwork, goal orientation, and managing
inter-personal relationships. Therefore it helps to develop the qualities required for an
Executive/Manager. A good summer internship undertaken with all the seriousness provides an
excellent learning opportunity for student intern and paves the way for pre-placement.

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 LEARNING OBJECTIVES

SIP can be broadly classified into three phases:

1. Orientation in the Company

2. Executive Training
3. Project /Research work leading to Management Thesis

Orientation in the Company

During the first two weeks you need to understand the company, its customers, competitors,
environment it is operating in, and the technological scenario. The study done during this period shall
help in preparation of the 3CET (company, customers, competitors, environment, technology) report.
He/she shall thoroughly study the financial statements of the company for the past couple of years,
understand the policies of the company, study the macro environment in which the industry is operating
and prepare a SWOT analysis.

You shall get oriented to various departments of the company and get to know the key functionaries
and meet these functionaries with prior appointment and understand the various perspectives from
them in managing their departments. This provides a unique opportunity to gain insights into managing
the departments directly from the head of those departments and shall also get to know their company
guide and other executives/supervisors who shall be closely guiding you during your period of SIP.

The student shall also understand the organization structure and the top management team including
the Chairman, Managing Director, Chief Executive Officer etc.

By the end of the orientation program in the company you should be able to clearly state your business
objectives which would include specific and measurable targets to be achieved during the Executive
Training, break-up of targets on a weekly basis, synopsis for the Management Thesis etc.

Executive Training

Executive Training may stretch from the beginning to the end of the SIP. During this period you will be
assigned various tasks by the organizations, which are part of the day-to-day functioning of the
department within the organization. Executive Training gives direct exposure to execution and support
functions of the department. It gives a flavour of teamwork, organizational culture, team dynamics,
result orientation, organizational pressures, complexities in achieving the desired results etc. This is a
learning experience and be ambitious of achieving the desired targets or accomplishing the required
tasks through professionalism and business acumen. Executive Training provides good scope for
developing necessary managerial skills and positive attitude.

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Management Thesis

Each one shall undertake project/research work during the period of SIP leading to Management Thesis.
While the Interim Report is prepared by the end of SIP the final thesis shall be submitted to the
department during Semester III.

A student would be assigned a specific project/research would involving project/research design,

designing of questionnaires, application of sampling techniques, administering the survey, tabulation of
data, application of statistical/managerial tools for analysis of data and drawing inferences/testing
hypothesis thereof and finally culminating in the preparation of detailed Management Thesis. You
should take project/research which is multi-disciplinary in nature.

Management Thesis can be chosen in the field of his/her specialization/interest. However the student
has to be sensitive to the placement opportunities and take up Management Thesis in that area. A
Management Thesis providing value to the corporate may be the trigger for a better placement
opportunity.

PROFESSIONAL BEHAVIOUR
To ensure success during the SIP the following guidelines have been framed for effective
implementation and attainment of objectives of SIP:

Attendance Policy: Absolute attendance (100%) is a symbol of dedication and commitment of a student
intern. Unless there is dire need for availing leave, the student Intern should not take leave. Dedicated
effort from the student Intern paves the way for healthy relationship with the organisation and
enhances the placement opportunity. Analysis of the previous SIP experiences prove that those with
good attendance record succeeded better during SIP and secured final placement offer.

Prior approval of leave should be taken from the company guide and faculty guide if you are not in a
position to attend on a day during the SIP. Application has to be made in the prescribed format only.

For all the leaves availed there will be a penalty in terms of marks. Absence without prior approval of
leaves will be viewed seriously and may lead to termination of SIP. There will be a penalty of 3 marks
per day of leave and penalty of 5 marks per day (if leave is taken without sanction) from aggregate SIP
marks.

Conduct and Behaviour: Student Interns are the ambassadors of the Department of Business
Administration, SIT, and should conduct themselves in the manner befitting the SIT standards. We
expect that all times students Interns conform to the rules and regulations of the place of work. It is
particularly important to be regular, punctual, obedient, honest and sincere at work. Unprofessional
behaviour, dishonesty, misconduct, indiscipline and irregularity at work and unsatisfactory

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performance will lead to cancellation of internship. Consequently students will not be allowed to
register for semester III leading to loss of at least one academic year beside any other form of action
WBUT may deem fit.

DOS and DON’TS DURING SIP

DOS: You should….

Get an overview of the company/industry in which you are placed. This includes understanding the core
business of the company, organizational chart, key personnel in the company, manufacturing units,
marketing channels, financial policies etc.

Obtain a copy of the latest annual report and analyse the financial statement where ever possible

Make an analysis of the company vis a vis the industry and prepare SWOT analysis

Always maintain formal dress code

Always be polite in dealings and maintain cordial relationships with the executives

Always be positive and open to suggestions

Always make a note of the important points during meetings/discussions

Get in touch with the FG if the situation warrants

Maintain strict confidentiality of the company information

Consult FG or refer text books to reinforce relevant concepts

Always submit bills in time when reimbursement is to be claimed (if the company reimburses your
expenses). Get conversant with company policies/rule before incurring expenditure

Always be present whenever FG and/or placement executive visits the company

Focus on assignment and complete the individual tasks allotted on schedule

DON’TS: You should not…..

Criticize the company policies and/or the company executives

Criticize or make adverse observations about SIT/WBUT and/or FG

Attend the office in informal dress

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Get into argument and lose temper

Misuse the facilities offered by the company

Go to meetings and presentations unprepared/ill prepares

Be late

Leave the office without prior permission of the company guide

Be impolite or rude to company executives

Exceed the mandate given by the CG and collect information that is confidential in nature

Hold back any material/equipment/accessories provided by the company on a returnable basis

Borrow money or any other personal effects of the company executives

Interfere in third party assignments

Encourage friends visiting during office hours and cause inconvenience to others

REGISTRATION
Students should complete registration for SIP on or before the deadline where they are required to fill
the student registration form in duplicate, sign and submit it to the respective faculty guides. The
duplicate copy of this form shall be duly signed by the faculty guide and given back to you.

TRAINING PROGRAM DURING SIP

Training Session

Training Sessions conducted during SIP have a useful impact. Training sessions are to be conducted by
industry experts/specialists and the FGs on designated dates which would be notified to you at the time
of registration.

Group Discussion

FGs will conduct group discussions on designated dates.

Resume Preparation

Each one has to prepare two resumes during the SIP period—the first resume will be prepared and
submitted to the FG during week 3. The FG, upon receipt of the resume will scrutinize it and suggest

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modifications for making it effective. This resume will be used for conducting the mock interviews. You
shall prepare another resume during week 7 wherein you incorporate the value additions during SIP and
make resume more impressive for the prospective employer. The FGs shall vet these resumes and get
the final resumes prepared. A copy of the final resume shall be forwarded by the FG to the HOD.

Mock Interviews

FGs shall arrange mock interviews for the students with the industry experts focusing on performance
during SIP.

Just 2 minutes

FGs will be provided with ‘SIP flash cards’, each card having situations related to SIP. You have to pick up
a flash card at random, read the situation printed thereon and speak for two minutes on the situation.

ORIENTATION PROGRAM
Orientation program for SIP will be conducted by 2nd week of May. Attendance is compulsory for the same.

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 WEIGHTAGE FOR EVALUATION
The weightage shall be carried out at different stages viz. Initial Evaluation, Interim Evaluation, Final
Evaluation, Weekly Progress Report and Pre-placement Offer. The weekly evaluations will be based on
reports submitted by a student intern on SIP. A well conceived and well executed SIP can pave way for
placement. Those who are able to excel and get a confirmed pre-placement offer (PPO) deserve to be
congratulated for their performance. Accordingly, confirmed PPO carries weightage in SIP evaluation.
SIP is evaluated for 100 marks.

Evaluation Components of Executive Training

The various stages of evaluation and weightage at each stage are given below:

Components of Evaluation-Executive Training

Stage Weightage Remarks

Report on "Overview of the company including

3CET Report and SWOT Analysis, Who's Who,
Initial Evaluation 15% Business Objectives of Executive Training"
Weightage for Report 10% and for power point
Interim Evaluation 25% presentation, 15%. Evaluation by Panel.
Weightage for report 15% and for power point
Final Evaluation 35% presentation, 20%. Evaluation by Panel
Weekly Progress Assessment is based on accomplishment of
report 15% tasks/targets

Pre-placement Offer 10% A written placement offer from the SIP company
Components of Evaluation-Management Thesis

Stage Weightage Remarks

Management Thesis Component. Evaluation by

Synopsis 10% Panel.
Weightage for Report 20% and for Power point
Interim Evaluation 30% presentation 10%.
Weightage for report 30% and for power point
Final Evaluation 50% presentation, 20%. Evaluation by Panel
Weekly Progress Assessment is based on progress of Management
report 10% Thesis.

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9
 EVALUATION OF EXECUTIVE TRAINING

Initial Evaluation

The Initial Evaluation will be conducted based on a report containing the following:

An overview of SIP Company

This shall have two parts viz., (i) 3CET Report, covering the company, the customer, the competition, the
environment and the technological scenario (ii) a detailed SWOT analysis of the company.

3CET Report

The company in the initial days of commencement of SIP, you should understand the company as a
whole by going through various departments of the company. In addition, also understand the position
of the company vis a vis the industry in which the company is operating.

In trying to understand, the following aspects may be studied:

Marketing: Product portfolio, Distribution Network, Sales force, Pricing, Promotion Strategies, Customer
service, Market share, Market structure, Competition, Measurement Metrics.

Human Resources: Organization structure, Organization chart, Senior Management, Departments and
Functions, Staff Strength, Recruitment, Training and Development, Appraisals and Retention practices &
Issues, Measurement Metrics.

Operations: Functions, Processes, Measurement Metrics.

Finance: Capital structure, Financial Ratio, Performance Metrics etc.

Any other relevant functions.

The customers

Efforts should be made to understand the products of the company and the customer profile, their
segmentation, product positioning, buying pattern etc.

The competition

Need to understand the competitors for the products marketed by the SIP Company.

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SWOT Analysis

Need to study the economic environment in which the company is operating, understand its progress in
the span based on the same, analyse the strengths, weaknesses, opportunities and threats to the
company. The SWOT analysis should provide insights into the company’s future prospects and the
strategic directions.

Who’s Who

You should prepare a report on (i) the immediate operations team including the CG and the supervisors,
(ii) Departmental Heads at the SIP Company and (iii) CEO/MD and other top management team
members of the company.

Business Objectives

Clearly document the specific goal of the Executive Training and the target for the SIP period (8 weeks).
The report shall provide further break-up of the target on a weekly basis.

Initial report should be prepared within 2nd week of internship. It carries weightage of 15%.

Interim Evaluation

Refer to the following guidelines:

1. Objective: State the objective of the Executive Training, describing and explaining clearly the
specific tasks given by the SIP Company.
2. Targets/tasks: The targets/tasks of the training should be stated including the deadlines, and
also be clearly measurable.
3. Strategy: Outline of the various activities and plans employed (or deigned) to achieve the set
targets should be specified.
4. Mid-course correction: Any upward or downward revision giving the reasons.
5. Limitations; The constraints, specific problems or hurdles faced.
6. Conclusion: The main issues and the implications of the work that he/she has described. The
student should also describe how tasks and targets could have been better achieved, or the
performance be improved upon.

Presentation (15-30 Minutes)

A presentation on the progress achieved till date should be made to an audience consisting of the
company guide and the faculty guide. The objective is to provide an opportunity to get insights into the
performance and consider them before finalization of the repot. This would also help to involve you
actively in the operational review and make it more meaningful to the host company. Interim Evaluation
carries 15% weightage.

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Normally, such presentation should take place at the company where the student is undergoing his/her
internship. If that’s not possible for some reason, it may take place at the department itself.

Final Evaluation

Report

Successful Executive Training should enhance placement opportunity. It is therefore essential that the
student is result oriented and delivers value to the SIP Company. The Final Evaluation Report should
cover the following aspects:

1. Targets/tasks given
2. Strategy adopted
3. Analysis of performance vs target, reasons for variance, if any
4. Limitations, constraints, problems
5. Learning in the Executive Training
6. Awards/Rewards received during Executive Training including stipend, incentive etc.

PPT Presentation (30-45 minutes)

Preferred location of the presentation is the SIP Company itself. The presentation should be completed
in the last week of the SIP. Advance planning should be made to help in facilitating the presence of key
people like the senior executives of the SIP Company, company guide, faculty guide and other members
of the department. It carries a weightage of 20%.

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 EVALUATION OF MANAGEMENT THESIS
Evaluation of Synopsis

1. The proposed topic or the central question or the overall goal of the project/research should be
specified. The main problems should be specified clearly and stated explicitly in the first few
paragraphs, for example the main goal is to evaluate a program, to develop knowledge about a
particular area, or perform a need analysis.
Brief note about why the need for the project arose, its importance to the organization, an
outline of the intended approach information sources, and the expected results should be
mentioned in the synopsis.
2. Objectives: Expected outcomes from the project and possible value addition to the company
3. Limitation of the study
4. Methodology: Information on the possible strategies and the analytical tools to be employed.
The intended sources of data or information should be stated under the heading. It should also
include how the data will be collected, analysed and presented.
5. Schedule: Various components/stages of the project and the expected time frame to complete
the project.
6. Reference: The books and websites referred to should be enlisted in alphabetical order.

Interim Evaluation

The progress on the project/research work leading to management thesis shall be evaluated at the end
of the SIP. The objective of this evaluation is to assess the progress at the end of the SIP period, share
the outcome of the project/research work with the SIP Company and to ensure that the student is able
to proceed with the initial thesis preparation without any dependence on the SIP Company.

This thesis should consist of the following:

1. Title Page
2. Summary of the progress till date
3. Introduction: Purpose and nature of the project/research in the beginning and a brief overview
of the company.
4. Body of thesis (should contain the detailed progress of the project/research): This should be the
main report describing the project/research work undertaken by the student till date and how
that company benefits the company etc.
5. References: All references in the bibliography should contain sufficient information to locate
them and any references to web pages should include at least the URL and the title of the page.
The books and websites referred to should be enlisted in alphabetical order. Interim report
should be submitted by July 30th.

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Presentation (30-35 Minutes)

It carries a weightage of 10%.Presentation venue is preferred to be the SIP company. If that is not
possible it may be given in the department in front of a panel consisting of company guide, faculty guide
and other members of the department

Final Evaluation

The progress on the project/research work leading to management thesis shall be evaluated at this
stage. The objective of this evaluation is to assess the progress and the results on the research and the
conclusions derived by the student. The thesis should be written based on the guidelines provided.

The final report carries a weightage of 40% and it should be submitted by the end of Semester III (date
to be notified).

Presentation (30-35 Minutes)

Final thesis presentation should be planned for 30-35 minutes. Question/ Answer session will consist of
another 15-20 minutes. It will be evaluated both for quality of thesis and oral presentation. It carries a
weightage of 20%. It may be given in the department in front of a panel consisting of company guide,
faculty guide and other members of the department

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 SIP EVALUATION SCHEDULE
Evaluation Schedule-Executive Training

Target date Activity Evaluator

Every Saturday Weekly progress report ( by e-mail) Faculty Guide

After 1st week Initial Executive Training Evaluation Faculty Guide

& company Guide

After 2nd week Interim Executive Training Report Faculty Guide

submission & company Guide

After 3rd week Interim Executive Training Report H.O.D , Faculty members
Presentation
& company Guide
(PPT)

After 4th week Abstract of Faculty Guide

Management Thesis submission

After 7th week Final Executive Training Report Faculty Guide

& company Guide

At the end of 8th week Final Executive Training Report H.O.D , Faculty members, External evalua
Presentation (PPT)
& company Guide

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Evaluation Schedule- Management Thesis

Weightage
Target Date Activity Evaluator (%)
Weekly progress
Every Saturday Report Faculty Guide 10
Evaluation of Faculty Guide &
After 4th week Synopsis Company Guide 10
Faculty Guide &
Interim Thesis Company Guide 20
Before the end Faculty Guide &
of 3rd Semester Interim Presentation Company Guide 10

Parameters for SIP Evaluation

The Faculty Guides will explain the following parameters to the Student Interns:

Interim Executive Training: (i) Target vs Achievement (ii) Strategies Applied (iii) Application of
Management Tools (iv) Reliability (v) Conduct

Final executive Training: (i) Target vs Achievement (ii) Strategies Applied (iii) Performance (iv)
Overcoming Limitations (v) Attitude and conduct

Interim Management Thesis: (i) Progress of the project (ii) Quality of the Report (iii) Planning efficiency
(iv) Reading/referencing of literature (v) Compliance with guidelines

Interim presentation: (i) Quality of Presentation (ii) Content (iii) Communication Skill (iv)
Achievements/Recommendations (v) Handling Question/Answer session

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 IMPORTANT FORMATS

APPLICATION FOR LEAVE

Name of Student:

Roll No.

SIP Company: Location:

Project Title:

Faculty Guide: Company Guide:

No. of leave availed till date:

Period of present leave: From: To: No. of days:

Reason:

I am aware of the guidelines for leave and I understand the implications thereof. I request you to grant
me leave as per above details.

Date: Signature of the student

FOR OFFICE USE ONLY

Sanctioned Sanctioned

Signature of the Company Guide Signature of Faculty Guide

Date: Date:

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 SUMMER INTERNSHIP PROGRAM
This form is to be filled by the student by 3rd week of May and submitted to the Faculty Guide.One
copy shall be retained by the department and the duplicate copy shall be given back to the student
duly signed by the Faculty Guide.

STUDENT REGISTRATION FORM

Name of the Student:

Roll no.: Affix latest

passport size
Name of the SIP Company Location of the SIP Project: photograph

Name of the Faculty Guide:

Letter of Undertaking by the Student

I confirm having received the letter of SIP allotment from T & P. I shall report to My SIP Company on 30 th
May 2011. Further I shall report to the Department of Management, SIT, as and when I am required to
do so (as stipulated by the guidelines).

I hereby undertake that I shall abide by the rules and regulations of the SIP Company. I understand that I
shall be liable for suitable disciplinary action in case of any violation of the SIP guidelines as well as
company rules and regulations. I further undertake to complete the SIP in true spirit.

Date: Signature of the Student

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 WEEKLY SIP PROGRESS REPORT

Name of the Student: Roll No.:

SIP Company:

Company Guide: Faculty Guide:

Project Title:

Progress report—Executive Training

Targets/Tasks Assigned:

Achievements/Progress during the week:

Plan for the next week:

Progress Report—Management Thesis

Progress during the week:

Plan for the next week:

Feedback, if any:

Week No. Date: Signature of the Student:

Attendance during the week Attendance till date

Required Actual Required Actual

Marks allotted

Management Executive
Thesis(10) Training

Remarks, if any:

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 SIP 20XX
INITIAL REPORT (IR)

Part A-SIP Details

Name of Student:

Roll No.:

Name of Faculty Guide:

Name of the SIP Company:

Title of Executive Training:

Functional Area:

Address of the Company (with PIN):

Name of the CEO:

Address of the CEO:

(with ph nos., fax & email address)

Name of the Company guide:

Designation:

Contact details of the Company Guide:

(with ph nos. & email address)

Reporting Date:

Part B—Executive Training

1. 3CET report (1000 Words)

2. SWOT Analysis of the Company
3. Who’s Who of the Company in brief

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 4. Business Objectives: Present the goals, targets(overall and weekly break-up) of the Executive
Training

Date: Signature of Student

SIP 20XX
Management Thesis

Part A-Management Thesis Details

Name of Student:

Roll No.

Name of Faculty Guide:

Name of SIP Company:

Title of management Thesis:

Functional Area:

Part B-Management Thesis

1. Synopsis of the Management Thesis (750 Words)

2. Weekly plan for implementation of Management Thesis--to include literature survey, methods,
design of questionnaire,
3. Sampling plan, collection of data, analysis of data, research findings, conclusions, etc.

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