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Assignment Energypac

This document provides information about Energypac Power Generation Ltd (EPGL), including its business portfolio. It summarizes EPGL's subsidiaries, certifications, and business lines. It then analyzes EPGL's different business units using the BCG growth-share matrix, categorizing its LED, switchgear, and gas businesses as stars and cash cows due to their high growth and market share. Meanwhile, it categorizes some other units as question marks and dogs due to their lower growth and market share.

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Bushra Haque
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86 views

Assignment Energypac

This document provides information about Energypac Power Generation Ltd (EPGL), including its business portfolio. It summarizes EPGL's subsidiaries, certifications, and business lines. It then analyzes EPGL's different business units using the BCG growth-share matrix, categorizing its LED, switchgear, and gas businesses as stars and cash cows due to their high growth and market share. Meanwhile, it categorizes some other units as question marks and dogs due to their lower growth and market share.

Uploaded by

Bushra Haque
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment on ‘Energypac Power Generation Ltd’

Group: The ARK

Group Members ID
Walid Bin Kamal 1910145
Tazrin Saif Anzala 2022619
Shoeb Ahmed 2021242
Fabiha Zahin Torsa 2022158
K.M Refat Amin 1910969

Course Title Principles of Marketing


Course ID MKT201
Section 3
Name of the Instructor Zakia Binte Jamal
Date of Submission 6th April, 2021
Company Profile
Energypac Power Generation Ltd. (EPGL) was incorporated as a private limited company on July
15, 1995, vides enrollment number C-28822 (103)/95 under the Companies Act 1994.
Consequently, the organization was changed over to a public restricted organization on
December 27, 2011. Energypac has gotten one of the main Power Engineering Companies in
Bangladesh. Presently, it is arising as a best option worldwide provider of electrical supplies.
The organization upholds the matter of its clients by giving them complete arrangements. While
making better and earth viable advances, Energypac centers around fulfilling client's needs with
suitable items and arrangements just as administrations.
"Energy does some amazing things" is EPGL's adage. The organization is focused on achieving
these marvels into the existence of individuals with the most trendsetting innovation.
Energypac Power Generation Ltd. tries to kill the deficiency in the nation's force age framework
and to improve the nature of the existences of its representatives and the networks it serves.
The organization plans to accomplish this mission through the best quality items as well as
through the greatness of its administration. Energypac Power Generation Ltd. is resolved to
give total force designing answers for clients.
Energypac Power Generation Limited is occupied with expanded business including exchanging
of reserve and base burden generators, JAC brand autos, John Deere brand Agro apparatuses
gear, JCB brand development hardware and material taking care of hardware and activity of
CNG station alongside secondary selling administration. The organization is likewise occupied
with EPC Contracts (Engineering, Procurement, and Construction), activity and establishment of
CNG refueling station and change packs, and giving establishment and support administrations
to control plants. EPGL has set up a plant to gather gas and diesel-based generators. EPGL has
accomplished another achievement this year in its business field by adding the Steelpac brand
to give planning, assembling, and raising of pre-designed steel structures, intending to give total
steel developments to mechanical, business, and private steel structures. Likewise of that, EPGL
has effectively entered in LPG market marking as G-GAS. The LPG packaging and circulation
plant is situated close to the Mongla seaport.
Energypac Power Generation Limited has two subsidiary company namely Energypac
Confidence Power Venture Limited and ECPV Chittagong Limited.
We strongly believe in giving back to society at large and hence Corporate Social Responsibility
has always been a part of our culture. Be it relief measures, public welfare, health care, support
to the underprivileged, education, Energypac has been very forthcoming.
Corporate Social Responsibility –” CSR is about business giving back to society” Energypac
Group continues to attach importance to the pursuit of excellence as a responsible corporate
citizen in its operations throughout the country and to develop its approach to Corporate Social
Responsibility (CSR). By far the greatest contribution the Group makes in this area comes from
the wealth created by maintaining highly skilled jobs which arise from its business activities.
Since its inception in 1982 Energypac has, through its dedication and service, achieved
distinction as the largest Power Engineering Company in Bangladesh. We have earned the
respect and trust of globally renowned companies, and are dealers/agents/representatives of
FG Wilson, Perkins, Guascor, JAC, JCB, etc. We are also the unrivaled leader in the local market,
having the biggest names in the corporate world, residential and commercial sectors at the top
of our thousands of customers’ list.
Energypac Power Generation has achieved ISO 9001:2008 from UKAS, UK in 2004 for its Quality
Management System which means Energypac’s works procedure, documentations, and
management system areas to international standard. We are also in the process of getting
certified by ISO 14000 and ISO 18000. Throughout our journey, till this point, we have achieved
both materialistic and abstractive recognition, certification, award, and records that have only
inspired us to achieve even bigger.
Business Portfolio
With the passage of time, The Energypac Ltd. undertook new ventures and presently there are
15 units of industries under its umbrella-like electric device, luminaries, protection devices,
wiring accessories, LPG gas, commercial vehicle, generator, construction machineries, elevator
assembling, power plant, steel construction, catering jobs for more than 5000 people in various
categories. The individual groups within these areas are responsible for their own worldwide
operations, with regional units around the globe supporting their efforts. Today Energypac sells
products in 15 countries worldwide and supports the jobs of many thousands of distributors,
contractors, and suppliers.

Energypac Ltd. Has related diversification and their product ranges are divided into different
product lines. This decentralized structure gives the greatest degree of entrepreneurial
responsibility and the ability to nurture the closest possible ties to their customers. Cross-Group
and cross-regional cooperation is crucial for the success of innovation. At the same time, it
enables The Energypac Ltd. to provide comprehensive, customer-focused products, solutions,
and services for the local market.

Ever since Energypac started its venture in 1982, it has grown to become the largest Power
Engineering Company in Bangladesh and is in fact emerging as a first-choice global supplier of
electrical equipment. They are the country leader in providing end-to-end power solutions for
over three decades. It is a member of Energypac Group, a Bangladeshi multinational
conglomerate comprised of 10 companies. With years of expertise, state-of-the-art
manufacturing technology, and testing facilities, Energypac produces a wide range of power
products for power generation, transmission, distribution systems, infrastructure, industry unit
& commercial building. They have international trade operations, production sites, and design
operations in different countries.
BCG Growth Share Matrix
BCG matrix is a four celled matrix which is designed to give a guidance with long-term strategic
planning to the business and also help in business growth by analyzing portfolio like where to
invest, where to desist and to emerge. In one sentence BCG matrix is a reflection of a

QUESTION
STAR MARK
1.LED Tubelights 1.Ceilling Fan
2.Switchgear 2.Wiring
3. LED bulb accesorries

DOGS
Cash cows 1.Liftall-elevator
1.G- gas 2.EPVL-
2.JAC powerplant
3.Steelpac
4.JCB

company’s brands position.

 STAR:
Recently Energypac is mainly focusing on LED bulbs and switchgear which has numerous
demands in the market. Both LED bulbs and switchgear has high growth and market share.
Here, we can see, switchgear’s growth rate is at higher level in all industrial, residential and
commercial area.

Sales
6%
LED Bulb
CFL Bulb

94%

Previously, Energypac was focusing on producing CFL bulb but as recently consumer is more
environment conscious so, current sales of LED bulbs are skyscraper.
 QUESTION MARK:
In this segment we keep ceiling fan and wiring accessories as they consume plethora of cash
but bring little in return. But these units are growing rapidly, have potential to turn into stars in
a high growth market. We can put them in EPC (Engineering, procurement and construction)
segment and in this segment their revenue is around 1,072,548,617.

 CASH COWS:
G-gas, JAC both are market leader of Energypac, these units have a high market share and
generate more cash than it consumes. It has low growth prospect. These two covers the
administrative costs of the company. JAC is in MVD (motor vehicle division) segment which
revenue is around 1,106,040,973. G-gas is in LPG segment which revenue is around
4,050,034,550.
 DOGS:
LiftsAll-elevator, EPVL-powerplant, Steelpac, JCB all are in dog segment as they have low market
share and growth rate They frequently break, neither earning nor consuming a great deal of
cash. We can put Steelpac, JCB, LiftsAll-elevator all are in BMD (Building material division) which
revenue is around 352,941,835. We can put EPVL-powerplant in PED segment which has around
628,713,313 revenue.

Reference
 https://www.energypac.com
 https://www.tbsnews.net/economy/stock/energypac-powers-cut-price-set-tk35-138757
 https://thefinancialexpress.com.bd/stock/bangladesh/energypac-powers-share-bidding-to-open-
sept-21-1599385248
 https://energypac-bd.com/
 https://www.energypacelectronics.com/

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