DIGITAL STORE CALLING SCRIPT INFORMATION / GUIDE

TELEPHONE SALES SCRIPT, WHAT CAN’T BE MISSING?

If you already read our article from a few weeks ago “How to write a sales script by phone ?“, you
know that in companies dedicated to telemarketing, having a script for telephone sales is essential
to make it easier for the team of agents to close sales.
When writing a sales script over the phone, it is very important to take into account the structure
that we discussed extensively in that article and which briefly consists of the following:
– Customer survey: this is the section where the agent, before beginning to explain the product in
detail, tries to acquire customer information focused on knowing if they already have a similar
product, if they would need to acquire it…etc.
– Detailed description of the product, service or offer: with positivity and clear language, the agent
explains all the virtues of the product and why the potential customer should purchase it.
– Prepare a response to refute objections: here the agent must be prepared to defend the qualities
of the product over that of the competition, prepare a list of disadvantages in the face of non-
purchase, add value to their product and In short, reduce the doubt of acquisition.
Once you are clear about the previous headings, continue reading the section “Telephone sales
script examples” to see real examples of phone sales scripts and how to approach each situation
according to the type of company.
They will surely give you good ideas to make your own script for telephone sales!

TELEPHONE SALES SCRIPT EXAMPLES

The following examples of telephone sales will help us complete the necessary phone sales script
to address each situation in the process of selling a product, service or offer in telesales.
Regardless of the type of business that we have, the examples that will be shown are quite concise,
and encompass the necessary characteristics so that customers are willing to continue the
conversation.
I am sure that each section of this section will provide good ideas when it comes to building your
own phone sales script depending on the situation:
 

CALL BY SHARED CONTACT

Agent:
“Hello! My name is …….. of the company / company …………. .
They shared their contact with me and we thought that our product / service / offer would be
excellent for you, since we [briefly explain the characteristics of the product].
Would you have a moment to continue talking about [name of product / service / offer]? It will only
be 2 minutes.”
 
CALL TO OFFER ALTERNATIVE OPTIONS
Agent:
“Hello! My name is …….. of the company / company …………. .
We had already contacted you before to talk about our products / services. We wanted to tell you
that this time we have a [promotion / discount / offer] for [product name].
But if you’re not convinced, we also have the option of [new product name]. Would you have time
for me to continue explaining? It will only take 1 minute.“
 
CALL TO GENERATE INTEREST
Agent:
“Hello! My name is …….. of the company / company …………. .
The reason I’m calling is that we’re offering a product/service that we think would improve your
[specific activity], in fact, we think it would be the best change you could make.
Do you want me to continue explaining our product? I will take just 1 more minute of your time.“
 
CALL FOR NEW PRODUCT / SERVICE
Agent:
“Hello! My name is …….. of the company / company …………. .
We are contacting you because we believe that you have the ideal profile for our new product /
service, since [product name] has [product characteristics].
Do you want us to continue explaining about [product name]? I’ll be done in 1 minute.”

 
INSISTENCE CALL
Agent:
“Hello! My name is …….. of the company / company …………. .
We had already spoken before and I wanted to know if you have thought about acquiring [name of
the product / service]. I know that last time you may have had some doubts, if you wish, I could
solve them.
Do you have time to continue talking? It will only take us 2 minutes.“
 
VOICEMAIL MESSAGE
Agent:
“Hello! My name is …….. of the company / company …………. .
We are calling to talk to you about [name of product / service], we are confident that it would be a
good purchase for you.
If you want to contact us, you can do so at [phone number] or [email]. We will be attentive to your
response.”
 
 
 
TIPS FOR OPENING COMMUNICATION IN TELESALES
For an agent who has a telesales script to follow when initiating a telesales communication, it will
be much easier.
A phone sales script gives the operator efficiency, reduces stress, improves its sound, its tone, its
credibility.
But for all this to be resolved in a successful sale, the agent must also take into account other
factors that we indicate below:
– Know the product well:
Knowing in depth the product, service or offer that we sell is an essential requirement to be able to
explain it concisely.
We only have to put ourselves in the customer’s position and look for the benefits of the product,
instead of simply exposing the characteristics of the product / service that we are trying to sell.
A clear example is analyzing the current promotion we have and how it can be useful to our client.
– Choose the contact time carefully:
It is also advisable to choose the moment to make the call well.
No hotel employee will be able to assist us during a high service peak, nor will they be available to
us just before lunch or at the end of the day in a company office.
With this aspect, we must also be especially careful if we dedicate ourselves to telemarketing of
telephone services, since our company could face a sanction for failing to comply with the hours
established by law and which state that half-day hours must be respected. and night.

TIPS FOR ENDING THE TELESALES CALL

By the time the call is about to end, we may have already closed the deal or received a “no” or “maybe.”
No matter what happens, we should always remember to thank customers for their time. This small
courtesy action closes the call on good terms and opens the door for possible future sales calls.
If the potential client requested more information, we must schedule a return call or a face-to-face
meeting, confirm date and time, along with contact information.
We may also ask if you would like to speak with someone else in the company or if you would like
someone else to join in making decisions.
In the same way, before hanging up, remember to tell the potential client what to do next, what is the
next step: receive an email with all the information, visit the web for more information , etc.
Finally, after the sales call, be sure to send a quick email or message with brief information about the
call and follow up.
This email will not be sent only as a reminder of the conversation held, but if the call is to talk again in
the future, read the information or think about what to do, this email will also serve so that the client is
committed not to cancel.
 

FINAL ADVICE, NOT TO FORGET

1) Structure and clarify our message.
2) Polish the sales process.
3) Develop a sales process that is scalable.
4) Make changes and optimizations quickly.
5) Listen more effectively to users.
6) Create an objection management document to always be ready to deal with any reply from the user.
We will very frequently hear objections such as the following:
I don’t have time right now: to refute this objection, we must provide value at the beginning and if we
use this telephone sales speech, we must already be doing it in the opening lines as explained.
Send me an email: the way to rebut this question would be something like “sure I will, but just so I know
exactly what to include in the email, can you tell me…???”. At this point, we’ll just move on to our first
customer qualification question.
7) At the end of the call, we must send a follow-up email specifying everything that has been discussed
and specifying the steps to follow from then on.
After reading everything discussed in this article on telephone sales script examples, we should take 10
minutes to create or improve our own telephone sales script.
A winning script for telephone sales is one of the most important resources that influences the success
of our sales in the long term, so without a doubt we must apply what we have learned here.
Remember: creating a successful sales pitch is an ongoing task. By regularly reviewing our phone sales
script, we will continue to find new ways to close sales.

“Hi, Mr./Mrs./Miss [client's surname]. My name is [agent's name], and I am calling from
[company's name]. I am reaching out to you because I might have a great solution to your
current business needs and I'd love to talk through it with you. Please call me back when
it's a good time for you.

**The prospect's phone rings**

Prospect: Hello?
Rep: Aja Frost, my name is Dan from Outbound.
(1.5-second pause)
How are you doing today?
I am calling about our software that helps you with the strategic implementation of your biggest
problems from Outbound Company.
Is this a priority for you today?
Prospect: Actually, this isn't a great time …
Rep: Are you interested in a product demo of how we are in the magic quadrant? We have won all
these awards.
Prospect: We're not interested.
Rep: Are you the decision-maker? Give me two hours, and we can get you going — unless you
don't have a budget.
**Click**
Here's another typical cold call script example.
**The prospect's phone rings**
Prospect: Hello?
Rep: Good morning, is this Rita?
Prospect: Yes, this is her. With whom am I speaking?
Rep: My name is Bill from DCall. I found your information while searching for business consultants
in Wichita and I think you could be a great fit for our services.
(1.5-second pause)
Do you have a moment to talk about your business' call service provider?
 Prospect: I already have one.
Rep: But if I could borrow ten minutes of your time, I can tell you how quickly we can take your
business to the next level.
Prospect: Look, I really have to go…
Rep: No problem. When will be a good time to check in with you?
Prospect: I'm not sure.
Rep: Is it okay if I check back in six months?
**Click**
Don't laugh. There are lots of calls like these taking place every day. And you probably won't be
surprised to learn they convert at an abominable rate: Less than 1%.
That means if you call 100 people using these kinds of scripts, you'll only get a second call with one
of them.
Now, if you are calling your prospects and saying the same thing to all of them, essentially pushing
your product — just stop.
It probably sucks for you, but it's worse for your prospects, brand, and productivity.

The typical cold calling script most salespeople use clearly doesn't work. Here's how to create the
best cold call script ever (we might be a little biased) to improve your connect rate.
1. Identify 2-3 verticals.
First, you need to cherry-pick who you'll call. Your time is valuable — don't waste it on prospects
that aren't a good fit for your product. Think about who your best customers are (or who you've had
the most success calling in the past) and look for common attributes.
For example, maybe your verticals are hospitality and retail. Or perhaps they're finance and
banking. Once you've figured out which verticals to target, you're ready for step 2.
2. Identify 20 good-fit prospects.
It should now be much easier to find specific companies or people who could use your product or
service, especially when using a tool like LinkedIn.
Let's say you're looking for US-based hotel companies who might benefit from your on-site goat
yoga classes (who doesn't want to do Shavasana with a baby goat while they're on vacation?).
Search "General manager" with the "Hospitality" filter.

Voila — a list of potential customers.

Bonus points if you look for local or regional companies, as people love to do business with other
locals.
3. Research each prospect.
I know, I know, you'd rather just pick up the phone and call. But trust me, spending just a minute
upfront will make you wildly more successful. So do it!
Since you're already on LinkedIn, check out each prospect's profile to personalize your approach.
You'll want to know:
 What the company does
 What the prospect does specifically
 If you've helped a similar company in the past
 One "fun fact" about them
Here's one thing I never fail to do: I look up how to pronounce the prospect's name.
Nothing makes people more annoyed and less likely to listen than hearing their name butchered by
some fast-talking rep, so this step is crucial.
Some people add how they pronounce their name on Facebook and LinkedIn. If your prospect
hasn't added this feature to their profile, try using PronounceNames to get an idea.
And if you're still out of luck? Simply ask, "I want to be sure I'm saying your name correctly. How
do you pronounce it?"
The Best Cold Calling Script Ever To Warm Up Leads
If you're having trouble coming up with a cold call script of your own, try this one. Here, the sales
rep keeps it simple by focusing on introducing themselves, establishing rapport with the prospect,
and using a positioning statement.
Sample Script
Hi [prospect's name], this is [your name] from [your company name].
I've been doing some research on [prospect's company name] and I'd love to learn more about
[challenge you've discovered in your research].
At [your company name] we work with people like you to help with [value proposition 1, value
proposition 2, and value proposition 3.]
 Is this something you think could help with [common challenges/pain points]?
Option 1: Yes, tell me more.
Great! [This is where you're going to ask them to attend a demo, or continue the conversation with
an Account Executive, or take whatever next steps are part of your sales process.]
Option 2: Objection
I understand. Is it ok if I send you a follow-up email to review at your convenience? Then I can
follow up with you tomorrow.
If yes, send the email and set a reminder to follow up. If not, thank them for their time and ask if
there's another point of contact they can connect you with. Make sure to include resources that
clearly explain what your company does and ask to continue the conversation.
You may have noticed you're not really cold calling anymore, as you've already winnowed down
your list and done some homework all before picking up the phone. I promise you, my friend, this
extra work will be worth it.
Now let's get to the script.
1. Introduce yourself.
First, say your name and which company you work for. You need to sound confident and energetic.
I can't tell you how many cold calls I listen to that begin with, "This is mlkjdkfj from mnxcmvn."
The prospect goes, "What? Who??" Right from the start, the call is going poorly.
You don't need to yell your greeting, but you do need to articulate the words.
After you say, "This is [name] from [company]," pause.
This is hard for cold callers. They want to jump straight into their pitch. But I want you to take a
deep breath and say nothing for eight whole seconds.
While you're pausing, your prospect is searching their brain for who you could be. It sounds like
you know them — are you a client? A former coworker? A current one?
2. Establish rapport.
Now that the call is already deviating from the standard cold call, ask them a question to establish
some rapport. Your goal here is to get them talking and prove you're familiar with them and their
company.
Here are some sample questions:
 So, [prospect name], I see you went to [university]. How did you like it?
 Wow, you've been at [company] for [X years]. How did you get started there?
 Congrats on your recent promotion. How is the new role?
A good question is topical and makes someone smile. If they seem receptive to chatting, ask them a
follow-up question.
For instance, if they say, "I loved going to Cal Poly; the English department was fantastic," you can
respond, "That's great. Should I recommend it to my niece who wants to be a writer?"
Eventually, they'll say, "Alright, why are you calling?"
I cackle. Seriously.
They'll laugh because you're clearly having fun.
Answer, "Sometimes I forget." Laugh again.
Trust me, this always lightens the mood. (Unless your prospect is in a major hurry, in which case,
you should get to the point.)
3. Use a positioning statement.
A positioning statement shows your prospect that you work with similar companies and understand
their challenges. You're not talking about yourself, which is what most cold callers do.
Here's a hypothetical positioning statement:
"I work with sales managers in hospitality with five to eight reps on their team. My customers are
typically looking to increase rep productivity. Does that sound like you?"
Since you've pre-qualified them, they'll always say "yes."
Simply say, "Tell me more about that."
Now, it's all about them! They'll explain their pain points and objectives, which is valuable
information you can use to build your sales pitch.

As a sales leader at GARRISON, I love assisting newer reps close big deals, because I've been in
their shoes. It's good for the company and the reps' careers. And to do that, I use a slightly altered
process and script.
We have a team culture of "just ask," encouraging junior reps to request help from sales leaders
when they want to get meetings with CEOs or prospects at Fortune 500 companies. Once a rep asks
for my help, I ask for something in return: The website URL, the LinkedIn profile of the person and
company I'm speaking with, and their HubSpot CRM record.
 This allows me to quickly familiarize myself with the person and company I'm about to call. Once
the phone rings and the prospect answers, I use the greeting from above, "This is [name] from
[company]," then pause.
If you're calling a C-level executive or even a mid-level employee at a large organization, it's likely
you had to get past an assistant or front desk, which is where your senior title helped. Gatekeepers
are more likely to pass along "Dan Tyre, Director of Sales at HubSpot" than "[Name], sales rep at
HubSpot."
They'll know who you are, but they'll still be curious why you called. Keep them in suspense a bit
longer. As in the script above, I'll spend a few minutes asking about them. Here are a few more
questions I turn to:
 "Are you a cat or a dog person?"
 "What's your favorite breakfast?"
 "What's the hottest restaurant in [Prospect's city]?"
When the conversation turns to why I called, I say, "I called to help." This line usually stops the
prospect in their tracks.
Then, I follow up with, "My sales rep asked me to start a conversation with you." This allows me to
easily hand the conversation off to the rep if the conversation goes well.
From there, I use a positioning statement like the one above:
"I work with sales managers in hospitality with five to eight reps on their team. My customers are
typically looking to increase rep productivity. Does that sound like you?"
The pre-qualified prospect will answer "Yes," and that's when my active listening turns on, and I
say, "Tell me more about that." Once they've finished explaining their pain points, I repeat what I've
heard back to them: "So, what I'm hearing is …" and offer to set up a discovery call.
Usually, the prospect agrees and throws out a time weeks or months in the future. I often reply with,
"How about tomorrow?" Most of the time, prospects respond with, "Sure, what time?"
I'll then check the junior rep's calendar and schedule the discovery call.
Everyone wants to have a better day. By making your prospects smile or laugh, giving them a
chance to talk about their problems, and showing them you might have a solution, you'll improve
their day. That means stronger relationships and, ultimately, more sales.

1. Standard Outreach Call

A standard outreach call serves as an opportunity for you to connect with a prospect one-on-one and begin to
guide them toward the next step in the buying process. Prior to making this call, be sure to conduct research
about the prospect and their business as an initial qualification measure. 

By taking the time to conduct research prior to the call, you’re setting yourself up for a more contextual, warm
conversation. You can avoid wasting a prospect’s time by looking into the following ahead of time: identifying
their job title and current role expectations, exploring the company website and social accounts, and using
Crunchbase to identify your prospect's acquisition history, funding rounds, investors, team members, news,
timeline, competitors, former employees, customers, partners, sub-organizations, board members and
advisors, and other related details. 

CALLING SCRIPT 

Hi [prospect’s name], this is [your name] from [your company name]. 

I’ve been doing some research on [prospect’s company name] and I’d love to learn more about [common
buyer persona challenges].

At [your company name] we work with people like you to help with [value proposition 1, value proposition 2,
and value proposition 3.]

Is this something you think could help with [common buyer persona challenges]?

Option 1: Yes, tell me more.

Great! [This where you’re going to ask them to attend a demo, or continue the conversation with an Account
Executive, or take whatever next steps are part of your sales process.]

Option 2: Objection

I understand. Is it ok if I send you a follow up email to review at your convenience? Then I can follow up with
you tomorrow. [If yes, send the email and set a reminder to follow up. If no, thank them for their time and ask
if there’s another point of contact they can connect you with.]
 up with an email. This may be a better way to connect. Make sure to include resources that clearly explain
what your company does and ask to continue the conversation].

2. Gatekeeper
The Gatekeeper is someone that screens and directs calls for a business. This person’s job title may be
something along the lines of Administrative Assistant or Office Manager. Gatekeepers are already busy with a
million tasks so they may direct your call immediately. It’s also possible that they’ve been instructed to
screen and deny sales calls. Always remain professional and polite and don’t be hesitant to share more
information about why you’re calling. Sometimes Gatekeepers can help you identify a better prospect to
connect with.

3. Discovery sales call

Discovery calls are meant to learn more about your prospect and their company in order to better qualify
them as a potential customer. The key to a great discovery call is asking the right questions. If you’ve done
some research on your prospect try to ask questions that are very specific. You’ll also want to steer clear of
simple yes or no questions because those answers are so brief. The goal is to get your prospect comfortable
and talking so you can have detailed notes and ideally qualify them.

Template:

Hi [prospect’s name], this is [your name] from [your company name]. 

I’ve been doing some research on [prospect’s company name] and I just wanted to ask you a few questions
about [common buyer persona challenges].
Example Discovery Questions:
Are you experiencing any specific challenges with [common buyer persona challenges] and if so what are
they exactly?
What have you been trying to work around these challenges?
Are you the best point of contact to discuss this with, or do you think other team members would need to be
involved?
What roadblocks have kept you from finding a better solution to  [common buyer persona challenges]?
What would your ideal solution look like?

Option 1: You get a lot of information from the prospect.

Thanks so much for answering these questions. I’d love to continue the conversation because I think [your
company name] would be able to help you figure out a solution. [This where you’re going to ask them to
attend a demo, or continue the conversation with an Account Executive, or take whatever next steps are part
of your sales process.]

Option 2: Objection

I understand. Is it ok if I send you a follow up email to review at your convenience? Then I can follow up with
you tomorrow. [If yes, send the email and set a reminder to follow up. If no, thank them for their time and ask
if there’s another point of contact they can connect you with.]

Option 3: Hang up

[Follow up with an email. This may be a better way to connect. Make sure to include resources that clearly
explain what your company does and ask to continue the conversation].

4. Recommended by a mutual colleague  

Recommendations are a great way to make a sales call feel a little warmer. Make sure to mention the
connection in your introduction to establish rapport with the prospect. Also, always follow up with a thank
you and maintain a connection with your recommenders because they may have more prospects for you in
the future.

Template:

Hi [Prospect’s name]!

I was recommended by [mutual colleague’s name] to connect with you. I’ve been learning about [prospect’s
company name] and I’d like to talk to you about [product or service value proposition]. Do you have a few
minutes right now?
Option 1: Yes, tell me more. [Follow Standard Outreach Call Script]

Option 2: Objection

I understand. Is it ok if I send you a follow up email to review at your convenience? Then I can follow up with
you tomorrow. [If yes, send the email and set a reminder to follow up. If no, thank them for their time and ask
if there’s another point of contact they can connect you with.]

Option 3: Hang up

[Follow up with an email. This may be a better way to connect. Make sure to include resources that clearly
explain what your company does and ask to continue the conversation].

5. Asking for a connection

Sometimes it can seem impossible to get in touch with a prospect. You may be able to see that they’re getting
your emails or voicemails, and they’re checking out the content that you’re sharing with them, but for some
reason you just can’t seem to get them on the phone to properly introduce yourself and have a conversation.
Try reaching out to another team member in their organization and asking them to connect you. It never hurts
to ask and you may end up getting valuable information about the company from someone else.

Template:

Hi [referrer’s name], this is [your name] from [your company name]. 

I’ve been trying to connect with [prospect’s name] but I haven’t been able to get in touch yet. Do you think
you could introduce me via email?

I’m trying to learn more about [common buyer persona challenges]. [Your company name] works with
businesses like [prospect’s company name] to help with [value proposition 1, value proposition 2, and value
proposition 3.]

Option 1: Yes, I’ll connect you.

Great! Thanks, [referrer’s name]. I’m going to send you an email with some information to share with
[prospect’s name] ahead of the intro. I’ll be looking for that email. Have a great day!

Option 1: No.

I understand. Is it ok if I send you a follow up email to review at your convenience? Then I can follow up with
you tomorrow. [If yes, send the email and set a reminder to follow up. If no, thank them for their time and ask
if there’s another point of contact they can connect you with.]

6. Following up
Sales cadences vary and a sales call may not be a sales rep’s first attempt to contact a prospect. If you’ve
tried reaching them through email or connecting via social media let them know that you’re following up on
previous outreach. There’s a good chance that the prospect may have noticed your previous outreach
attempts already.  

Template:

Hi [prospect’s name], this is [your name] from [your company name]. 

Did you get a chance to take a look at the email I sent?

Option 1: Yes, I’d like to learn more. [Follow Discovery Call Script].

Option 2: Yes, but I’m not interested.

Ok thanks for letting me know that. Just out of curiosity, can you let me know why you aren’t interested? [Try
to use their answer to overcome this objection. If they won’t give you an answer, ask if it’s ok to send another
email with additional information to review.]

7. Special promotion
Promotional offers give you a little more to advertise when you’re reaching out for the first time. If your
company has a free trial of a product or service, or a significant discount, let your prospect know. 
‫‪People love to feel like they’re getting a deal on purchases. A survey from RetailMeNot found that,” four out of‬‬
‫‪five (80 percent) said they feel encouraged to make a first-time purchase with a brand that is new to them if‬‬
‫‪they found an offer or discount.” The right promo could be what turns a prospect into a customer. ‬‬

‫‪Template:‬‬

‫‪Hi [prospect’s name], this is [your name] from [your company name].‬‬

‫‪At [your company name] we work with people like you to help with [value proposition 1, value proposition 2,‬‬
‫]‪and value proposition 3.‬‬

‫‪Currently we’re offering [state promotional offer]. I’d love to help you take advantage of this limited time‬‬
‫‪offer.  [This where you’re going to ask them to attend a demo, or continue the conversation with an Account‬‬
‫]‪Executive, or take whatever next steps are part of your sales process.‬‬

‫‪Option 1: Yes, tell me more.‬‬

‫‪Great! [This where you’re going to ask them to attend a demo, or continue the conversation with an Account‬‬
‫]‪Executive, or take whatever next steps are part of your sales process.‬‬

‫‪Option 2: Objection‬‬

‫‪I understand. Is it ok if I send you a follow up email to review at your convenience? Then I can follow up with‬‬
‫‪you tomorrow. [If yes, send the email and set a reminder to follow up. If no, thank them for their time and ask‬‬
‫]‪if there’s another point of contact they can connect you with.‬‬
‫معیاری آؤٹ ریچ کال ‪1.‬‬

‫ایک معیاری آؤٹ ریچ کال آپ کے لئے ایک موقع کے طور پر کام کرتی ہے کہ وہ کسی ایک موقع سے رابطہ قائم کرے اور خریداری کے عمل میں اگلے‬
‫مرحلے کی طرف ان کی رہنمائی کرے‪ .‬یہ کال کرنے سے پہلے ‪ ،‬ابتدائی قابلیت‪ :‬کے اقدام کے طور پر امکان اور ان کے کاروبار کے بارے میں تحقیق‪ :‬کرنا یقینی‬
‫‪. ‬بنائیں‬

‫کال سے پہلے تحقیق‪ :‬کرنے کے لئے وقت نکال کر ‪ ،‬آپ خود کو زیادہ سیاق و سباق ‪ ،‬گرم گفتگو کے لئے ترتیب دے رہے ہیں‪ .‬آپ وقت سے پہلے درج ذیل کو‬
‫دیکھ کر کسی امکان کا وقت ضائع کرنے سے بچ سکتے ہیں‪ :‬ان کے مالزمت کے عنوان اور موجودہ کردار کی توقعات کی نشاندہی کرتے ہوئے ‪ ،‬کمپنی کی‬
‫ویب سائٹ اور سماجی اکاؤنٹس کی تالش‪ ,‬اور آپ کے امکان کے حصول کی تاریخ ‪ ،‬فنڈنگ راؤنڈ ‪ ،‬سرمایہ کاروں ‪ ،‬ٹیم کے ممبروں ‪ ،‬خبروں ‪ ،‬ٹائم الئن ‪،‬‬
‫حریفوں‪ ، :‬سابق مالزمین ‪ ،‬صارفین ‪ ،‬شراکت داروں ‪ ،‬ذیلی‪ :‬تنظیموں ‪ ،‬بورڈ کے ممبروں اور مشیروں کی شناخت کے لئے کرنچ بیس کا استعمال‪ ,‬اور دیگر متعلقہ‬
‫‪. ‬تفصیالت‬

‫‪ ‬اسکرپٹ کال کرنا‬

‫‪. ‬ہائے [ پراسپیکٹ کا نام ] ‪ ،‬یہ [ آپ کا نام ] [ آپ کی کمپنی کا نام ] ہے‬

‫میں <ٹی اے جی ‪ >1‬پراسپیکٹ کمپنی کے نام <ٹی اے جی ‪ >1‬پر کچھ تحقیق‪ :‬کر رہا ہوں اور میں <ٹی اے جی ‪ >1‬عام خریدار شخصیت کے چیلنجوں‪< :‬ٹی اے‬
‫‪.‬جی ‪ >1‬کے بارے میں مزید معلومات حاصل کرنا پسند کروں گا‬

‫پر ہم آپ جیسے لوگوں کے ساتھ [ ویلیو پروپوزل ‪ ، 1‬ویلیو پروپوزل ‪ ، 2‬اور ویلیو پروپوزل ‪ ] .3‬کی مدد کے لئے کام کرتے ہیں ] آپ کی کمپنی کا نام [‬

‫?کیا یہ وہ چیز ہے جس کے بارے میں آپ کے خیال میں [ عام خریدار شخصیت کے چیلنجوں ] میں مدد مل سکتی ہے‬

‫‪.‬آپشن ‪ :1‬ہاں ‪ ،‬مجھے مزید بتائیں‬

‫زبردست! [ جہاں آپ ان سے ڈیمو میں شرکت کے لئے ‪ ،‬یا اکاؤنٹ کے ایگزیکٹو کے ساتھ گفتگو جاری رکھنے کے لئے کہیں گے ‪ ،‬یا جو بھی اگلے اقدامات آپ‬
‫کی فروخت کے عمل کا حصہ ہیں اسے لے سکتے ہیں۔ ]‬

‫آپشن ‪ :2‬اعتراض‬

‫میں سمجھ گیا ہوں‪ .‬کیا یہ ٹھیک ہے اگر میں آپ کو آپ کی سہولت پر جائزہ‪ :‬لینے کے لئے فالو اپ ای میل بھیجتا ہوں? تب میں کل آپ کے ساتھ پیروی کرسکتا‬
‫ہوں‪ [ .‬اگر ہاں تو ‪ ،‬ای میل بھیجیں اور پیروی کرنے کے لئے ایک یاد دہانی ترتیب دیں‪ .‬اگر نہیں تو ‪ ،‬ان کے وقت کے لئے ان کا شکریہ ادا کریں اور پوچھیں‬
‫کہ کیا رابطہ کا ایک اور نکتہ ہے جس سے وہ آپ کو جوڑ سکتے ہیں۔ ]‬
‫ایک ای میل کے ساتھ‪ .‬یہ رابطہ قائم کرنے کا ایک بہتر طریقہ ہوسکتا ہے‪ .‬ان وسائل کو شامل کرنا یقینی بنائیں جو واضح طور پر وضاحت کریں کہ آپ کی ‪ ‬‬
‫‪ ].‬کمپنی کیا کرتی ہے اور گفتگو جاری‪ :‬رکھنے کے لئے کہتی ہے‬

‫گیٹ کیپر ‪2.‬‬

‫گیٹ کیپر کوئی ایسا شخص ہے جو اسکرین کرتا ہے اور کاروبار کی ہدایت کرتا ہے‪ .‬اس شخص کا مالزمت کا عنوان انتظامی اسسٹنٹ یا آفس منیجر کی طرح‬
‫کچھ ہوسکتا ہے‪ .‬گیٹ کیپر پہلے ہی دس الکھ کاموں میں مصروف ہیں لہذا وہ آپ کی کال کو فوری طور پر ہدایت کرسکتے ہیں‪ .‬یہ بھی ممکن ہے کہ انہیں سیلز‬
‫کالز کو اسکرین کرنے اور انکار کرنے کی ہدایت کی گئی ہو‪ .‬ہمیشہ پیشہ ورانہ اور شائستہ رہیں اور آپ کیوں بال رہے ہیں اس کے بارے میں مزید معلومات‬
‫‪.‬شیئر کرنے میں ہچکچاہٹ‪ :‬محسوس نہ کریں‪ .‬بعض اوقات گیٹ کیپرز آپ کو رابطہ قائم کرنے کے بہتر امکان کی نشاندہی‪ :‬کرنے میں مدد کرسکتے ہیں‬

‫ڈسکوری سیلز کال ‪3.‬‬

‫ڈسکوری کالز کا مقصد آپ کے امکان اور ان کی کمپنی کے بارے میں مزید معلومات حاصل کرنا ہے تاکہ انہیں ممکنہ صارف کی حیثیت سے بہتر طور پر اہل‬
‫بنایا‪ :‬جاسکے‪ .‬ایک زبردست دریافت‪ :‬کال کی کلید صحیح سواالت پوچھ رہی ہے‪ .‬اگر آپ نے اپنے امکان پر کچھ تحقیق کی ہے تو ایسے سواالت پوچھنے کی‬
‫کوشش کریں جو بہت مخصوص ہیں‪ .‬آپ سادہ ہاں یا کوئی سوال بھی واضح نہیں کرنا چاہیں گے کیونکہ وہ جوابات اتنے مختصر ہیں‪ .‬مقصد یہ ہے کہ آپ اپنے‬
‫‪.‬امکان کو آرام سے اور بات کریں تاکہ آپ کے پاس تفصیلی نوٹ ہوں اور مثالی‪ :‬طور پر ان کے اہل ہوں‬

‫‪:‬سانچہ‬

‫‪. ‬ہائے [ پراسپیکٹ کا نام ] ‪ ،‬یہ [ آپ کا نام ] [ آپ کی کمپنی کا نام ] ہے‬

‫میں <ٹی اے جی ‪ >1‬پراسپیکٹ کمپنی کے نام <ٹی اے جی ‪ >1‬پر کچھ تحقیق کر رہا ہوں اور میں صرف <ٹی اے جی ‪ >1‬عام خریدار شخصیت کے چیلنجوں‬
‫‪<.‬ٹی اے جی ‪ >1‬کے بارے میں آپ سے کچھ سواالت پوچھنا چاہتا‪ :‬تھا‬
‫‪:‬مثال کے طور پر دریافت کے سواالت‬
‫?کیا آپ [ عام خریدار شخصی چیلنجوں‪ ] :‬کے ساتھ کسی خاص چیلنجوں‪ :‬کا سامنا کر رہے ہیں اور اگر ایسا ہے تو وہ بالکل کیا ہیں‬
‫?آپ ان چیلنجوں کے گرد کام کرنے کی کیا کوشش کر رہے ہیں‬
‫کیا آپ اس کے ساتھ بات کرنے کے لئے رابطے کا بہترین نقطہ ہیں ‪ ،‬یا کیا آپ کو لگتا ہے کہ ٹیم کے دیگر ممبروں کو بھی اس میں شامل ہونے کی ضرورت‬
‫?ہوگی‬
‫?کا بہتر حل تالش کرنے سے آپ کو کس روڈ بالکس نے رکھا ہے ] عام خریدار شخصی چیلنجوں [‬
‫?آپ کا مثالی‪ :‬حل کیسا نظر آئے گا‬

‫‪.‬آپشن ‪ :1‬آپ کو امکان سے بہت ساری معلومات ملتی ہیں‬

‫ان سواالت کے جوابات کے لئے بہت بہت شکریہ‪ .‬میں گفتگو جاری رکھنا پسند کروں گا کیونکہ میرے خیال میں [ آپ کی کمپنی کا نام ] آپ کو حل تالش کرنے‬
‫میں مدد فراہم کرے گا‪ [ .‬جہاں آپ ان سے ڈیمو میں شرکت کے لئے ‪ ،‬یا اکاؤنٹ کے ایگزیکٹو کے ساتھ گفتگو جاری‪ :‬رکھنے کے لئے کہیں گے ‪ ،‬یا جو بھی‬
‫اگلے اقدامات آپ کی فروخت کے عمل کا حصہ ہیں اسے لے سکتے ہیں۔ ]‬

‫آپشن ‪ :2‬اعتراض‬

‫میں سمجھ گیا ہوں‪ .‬کیا یہ ٹھیک ہے اگر میں آپ کو آپ کی سہولت پر جائزہ‪ :‬لینے کے لئے فالو اپ ای میل بھیجتا ہوں? تب میں کل آپ کے ساتھ پیروی کرسکتا‬
‫ہوں‪ [ .‬اگر ہاں تو ‪ ،‬ای میل بھیجیں اور پیروی کرنے کے لئے ایک یاد دہانی ترتیب دیں‪ .‬اگر نہیں تو ‪ ،‬ان کے وقت کے لئے ان کا شکریہ ادا کریں اور پوچھیں‬
‫کہ کیا رابطہ کا ایک اور نکتہ ہے جس سے وہ آپ کو جوڑ سکتے ہیں۔ ]‬

‫آپشن ‪ :3‬پھانسی‬

‫ایک ای میل کے ساتھ پیروی کریں‪ .‬یہ رابطہ قائم کرنے کا ایک بہتر طریقہ ہوسکتا ہے‪ .‬ان وسائل کو شامل کرنا یقینی بنائیں جو واضح طور پر وضاحت کریں [‬
‫‪ ].‬کہ آپ کی کمپنی کیا کرتی ہے اور گفتگو جاری‪ :‬رکھنے کے لئے کہتی ہے‬

‫‪  ‬باہمی ساتھی کے ذریعہ تجویز کردہ ‪4.‬‬

‫اپنے تعارف میں رابطے ‪ your‬سیلز کال کو تھوڑا سا گرم محسوس کرنے کے لئے سفارشات ایک بہترین طریقہ ہیں‪ .‬امکان کے ساتھ تعلقات‪ :‬قائم کرنے کے ل‬
‫کا ذکر یقینی بنائیں‪ .‬نیز ‪ ،‬ہمیشہ آپ کے شکریہ کے ساتھ پیروی کریں اور اپنے سفارش کاروں کے ساتھ رابطہ برقرار رکھیں کیونکہ مستقبل میں ان کے پاس‬
‫‪.‬آپ کے لئے زیادہ‪ :‬امکانات ہوسکتے ہیں‬

‫‪:‬سانچہ‬

‫!ہائے [ پراسپیکٹ کا نام ]‬

‫مجھے [ باہمی ساتھی کا نام ] نے آپ سے رابطہ قائم کرنے کی سفارش کی تھی‪ .‬میں <ٹی اے جی ‪ >1‬پراسپیکٹ کی کمپنی کا نام <ٹی اے جی ‪ >1‬کے بارے‬
‫میں سیکھ رہا ہوں اور میں آپ سے <ٹی اے جی ‪ >1‬پروڈکٹ یا سروس ویلیو پروپوزل <ٹی اے جی ‪ >1‬کے بارے میں بات کرنا چاہتا‪ :‬ہوں‪ .‬کیا آپ کے پاس‬
‫?ابھی کچھ منٹ ہیں‬

‫آپشن ‪ :1‬ہاں ‪ ،‬مجھے مزید بتائیں‪ [ .‬معیاری‪ :‬آؤٹ ریچ کال اسکرپٹ ] کی پیروی کریں‬

‫آپشن ‪ :2‬اعتراض‬

‫میں سمجھ گیا ہوں‪ .‬کیا یہ ٹھیک ہے اگر میں آپ کو آپ کی سہولت پر جائزہ‪ :‬لینے کے لئے فالو اپ ای میل بھیجتا ہوں? تب میں کل آپ کے ساتھ پیروی کرسکتا‬
‫ہوں‪ [ .‬اگر ہاں تو ‪ ،‬ای میل بھیجیں اور پیروی کرنے کے لئے ایک یاد دہانی ترتیب دیں‪ .‬اگر نہیں تو ‪ ،‬ان کے وقت کے لئے ان کا شکریہ ادا کریں اور پوچھیں‬
‫کہ کیا رابطہ کا ایک اور نکتہ ہے جس سے وہ آپ کو جوڑ سکتے ہیں۔ ]‬
‫آپشن ‪ :3‬پھانسی‬

‫ایک ای میل کے ساتھ پیروی کریں‪ .‬یہ رابطہ قائم کرنے کا ایک بہتر طریقہ ہوسکتا ہے‪ .‬اس بات کو یقینی‪ :‬بنائیں کہ ان وسائل کو شامل کیا جائے جو واضح [‬
‫‪ ].‬طور پر وضاحت کریں کہ آپ کی کمپنی کیا کرتی ہے اور گفتگو جاری‪ :‬رکھنے کے لئے کہتی ہے‬

‫کنکشن طلب کرنا ‪5.‬‬

‫بعض اوقات کسی امکان سے رابطہ کرنا ناممکن معلوم ہوتا ہے‪ .‬آپ یہ دیکھ سکتے ہیں کہ انہیں آپ کی ای میلز یا صوتی میلز مل رہی ہیں ‪ ،‬اور وہ اس مواد کی‬
‫‪ get‬جانچ کر رہے ہیں جو آپ ان کے ساتھ بانٹ رہے ہیں‪ ,‬لیکن کسی وجہ سے آپ انہیں فون پر مناسب طریقے سے متعارف کرانے اور گفتگو کرنے کے ل‬
‫نہیں لے سکتے ہیں‪ .‬اپنی تنظیم میں ٹیم کے کسی اور ممبر تک پہنچنے کی کوشش کریں اور ان سے آپ کو مربوط کرنے کے لئے کہیں‪ .‬یہ پوچھنے میں کبھی‬
‫‪.‬تکلیف نہیں ہوتی ہے اور آپ کسی اور سے کمپنی کے بارے میں قیمتی معلومات حاصل کرسکتے ہیں‬

‫‪:‬سانچہ‬

‫‪. ‬ہائے [ ریفرر‪ :‬کا نام ] ‪ ،‬یہ [ آپ کا نام ] [ آپ کی کمپنی کا نام ] ہے‬

‫کے ساتھ رابطہ قائم کرنے کی کوشش کر رہا ہوں لیکن میں ابھی تک رابطے میں نہیں رہ پایا ہوں‪ .‬کیا آپ کو لگتا ہے کہ آپ ] کے نام ‪ [ Prosspect‬میں‬
‫?مجھے ای میل کے ذریعے متعارف کروا سکتے ہیں‬

‫میں [ عام خریدار شخصیت کے چیلنجوں ] کے بارے میں مزید جاننے کی کوشش کر رہا ہوں‪ [ .‬آپ کی کمپنی کا نام ] [ ذاتی کمپنی کا نام ] جیسے کاروبار کے‬
‫ساتھ کام کرتا ہے تاکہ [ قدر کی تجویز ‪ ، 1‬قدر کی تجویز ‪ ، 2‬اور قیمت کی تجویز ‪ ] .3‬کی مدد کی جاسکے‬

‫‪.‬آپشن ‪ :1‬ہاں ‪ ،‬میں آپ کو جوڑ دوں گا‬

‫زبردست! شکریہ ‪ [ ،‬ریفرر کا نام ]‪ .‬میں آپ کو کچھ معلومات کے ساتھ ایک ای میل بھیجنے جا رہا ہوں جس میں تعارف سے قبل [ پراسپیکٹ کا نام ] کے ساتھ‬
‫!شیئر کرنے کے لئے ہے‪ .‬میں اس ای میل کی تالش کروں گا‪ .‬ایک اچھا دن ہے‬

‫‪.‬آپشن ‪ :1‬نہیں‬

‫میں سمجھ گیا ہوں‪ .‬کیا یہ ٹھیک ہے اگر میں آپ کو آپ کی سہولت پر جائزہ‪ :‬لینے کے لئے فالو اپ ای میل بھیجتا ہوں? تب میں کل آپ کے ساتھ پیروی کرسکتا‬
‫ہوں‪ [ .‬اگر ہاں تو ‪ ،‬ای میل بھیجیں اور پیروی کرنے کے لئے ایک یاد دہانی ترتیب دیں‪ .‬اگر نہیں تو ‪ ،‬ان کے وقت کے لئے ان کا شکریہ ادا کریں اور پوچھیں‬
‫کہ کیا رابطہ کا ایک اور نکتہ ہے جس سے وہ آپ کو جوڑ سکتے ہیں۔ ]‬

‫پیروی کرنا ‪6.‬‬

‫سیلز کیڈینس مختلف ہوتے ہیں اور سیلز کال کسی امکان سے رابطہ کرنے کی سیلز ریپ کی پہلی کوشش نہیں ہوسکتی ہے‪ .‬اگر آپ نے ای میل کے ذریعے ان‬
‫تک پہنچنے یا سوشل میڈیا کے ذریعہ جڑنے کی کوشش کی ہے تو انہیں بتائیں کہ آپ پچھلی رسائی پر عمل پیرا ہیں‪ .‬ایک اچھا موقع ہے کہ امکان نے آپ کی‬
‫‪.  ‬سابقہ رسائی کی کوششوں کو پہلے ہی دیکھا ہوگا‬

‫‪:‬سانچہ‬

‫‪. ‬ہائے [ پراسپیکٹ کا نام ] ‪ ،‬یہ [ آپ کا نام ] [ آپ کی کمپنی کا نام ] ہے‬

‫?کیا آپ کو میں نے جو ای میل بھیجا ہے اس پر ایک نظر ڈالنے کا موقع مال‬

‫‪.‬آپشن ‪ :1‬ہاں ‪ ،‬میں مزید سیکھنا چاہتا ہوں‪ [ .‬دریافت‪ :‬کال اسکرپٹ ] پر عمل کریں‬

‫‪.‬آپشن ‪ :2‬ہاں ‪ ،‬لیکن مجھے دلچسپی نہیں ہے‬

‫ٹھیک ہے مجھے یہ بتانے کے لئے شکریہ‪ .‬صرف تجسس سے ‪ ،‬کیا آپ مجھے بتا سکتے ہیں کہ آپ کو دلچسپی کیوں نہیں ہے? [ اس اعتراض پر قابو پانے‬
‫کے لئے اپنا جواب استعمال کرنے کی کوشش کریں‪ .‬اگر وہ آپ کو جواب نہیں دیں گے تو پوچھیں کہ کیا جائزہ‪ :‬لینے کے لئے اضافی معلومات کے ساتھ دوسرا‬
‫ای میل بھیجنا ٹھیک ہے؟ ]‬

‫خصوصی فروغ ‪7.‬‬

‫جب آپ پہلی بار پہنچ رہے ہیں تو پروموشنل آفرز آپ کو اشتہار دینے کے لئے کچھ اور ہی دیتے ہیں‪ .‬اگر آپ کی کمپنی کے پاس کسی مصنوع یا خدمت کی مفت‬
‫‪. ‬آزمائش ہے ‪ ،‬یا کوئی اہم رعایت ہے تو ‪ ،‬آپ کے امکان کو بتائیں‬

‫لوگ ایسا محسوس کرنا پسند کرتے ہیں جیسے انہیں خریداری پر معاہدہ ہو رہا ہے‪ .‬ریٹیل میوٹ کے ایک سروے میں یہ پتہ نہیں چال‪ ”,‬پانچ میں سے چار ( ‪80‬‬
‫فیصد ) نے کہا کہ انہیں کسی ایسے برانڈ کے ساتھ پہلی بار خریداری کرنے کی ترغیب محسوس ہوتی ہے جو ان کے لئے نیا ہے اگر انہیں کوئی پیش کش یا‬
‫‪. ‬چھوٹ مل جاتی‪ :‬ہے۔ ” صحیح پرومو وہی ہوسکتا ہے جو کسی صارف میں کسی امکان کو بدل دیتا ہے‬

‫‪:‬سانچہ‬
‫ یہ [ آپ کا نام ] [ آپ کی کمپنی کا نام ] ہے‬، ] ‫ہائے [ پراسپیکٹ کا نام‬.

[ ‫ ] کی مدد کے لئے کام کرتے ہیں ] آپ کی کمپنی کا نام‬.3 ‫ اور ویلیو پروپوزل‬، 2 ‫ ویلیو پروپوزل‬، 1 ‫پر ہم آپ جیسے لوگوں کے ساتھ [ ویلیو پروپوزل‬

‫ [ جہاں آپ ان‬ .‫ اٹھانے میں مدد کرنا پسند کروں گا‬:‫ میں آپ کو اس محدود وقت کی پیش کش سے فائدہ‬.‫ پروموشنل آفر ] پیش کر رہے ہیں‬:‫فی الحال ہم [ ریاستی‬
‫ یا جو بھی اگلے اقدامات آپ کی فروخت کے عمل کا‬، ‫ رکھنے کے لئے کہیں گے‬:‫ یا اکاؤنٹ کے ایگزیکٹو کے ساتھ گفتگو جاری‬، ‫سے ڈیمو میں شرکت کے لئے‬
] ‫حصہ ہیں اسے لے سکتے ہیں۔‬

‫ مجھے مزید بتائیں‬، ‫ ہاں‬:1 ‫آپشن‬.

‫ یا جو بھی اگلے اقدامات آپ‬، ‫ یا اکاؤنٹ کے ایگزیکٹو کے ساتھ گفتگو جاری رکھنے کے لئے کہیں گے‬، ‫زبردست! [ جہاں آپ ان سے ڈیمو میں شرکت کے لئے‬
] ‫کی فروخت کے عمل کا حصہ ہیں اسے لے سکتے ہیں۔‬

‫ اعتراض‬:2 ‫آپشن‬

‫ لینے کے لئے فالو اپ ای میل بھیجتا ہوں? تب میں کل آپ کے ساتھ پیروی کرسکتا‬:‫ کیا یہ ٹھیک ہے اگر میں آپ کو آپ کی سہولت پر جائزہ‬.‫میں سمجھ گیا ہوں‬
‫ ان کے وقت کے لئے ان کا شکریہ ادا کریں اور پوچھیں‬، ‫ اگر نہیں تو‬.‫ ای میل بھیجیں اور پیروی کرنے کے لئے ایک یاد دہانی ترتیب دیں‬، ‫ [ اگر ہاں تو‬.‫ہوں‬
] ‫کہ کیا رابطہ کا ایک اور نکتہ ہے جس سے وہ آپ کو جوڑ سکتے ہیں۔‬

Option 3: Hang up

[Follow up with an email. This may be a better way to connect. Make sure to include resources that
clearly explain what your company does and ask to continue the conversation].

8. Previously spoke with another team member at the prospect’s company

Sometimes a prospect that you’ve previously connected with may no longer be with the company in
your pipeline. This is totally normal and gives you the opportunity to connect with another team
member. 

Make it known that you’ve already spoken with someone else, and if there are any notes from the
previous conversation ask the new prospect to confirm if your notes are up to date or if there have
been any significant changes. The goal in this scenario is to keep the conversation going.

Template:

Hi [prospect’s name], this is [your name] from [Your company name]. I’ve spoken with [previous
prospect’s name] before and wanted to continue this conversation with you.

[Begin following Standard Outreach Call Script. If there are any notes from the previous prospect
make sure to use this in the conversation and ask discovery questions to confirm the notes are still
relevant.]

9. Establishing a 1:1 connection

A great way to establish a connection with prospects is to do your homework and see what they’re
interested in. Check out what they’re sharing and posting on their social media, see if they’ve been
recognized for any big wins, or maybe see if they have a cute pet they adore. 

Remember, prospects are human beings and finding a way to connect with them on your calls can
make them feel more comfortable about speaking with you. 

Template:

Hi [prospect’s name], this is [your name] from [your company name]. We recently [connected on
LinkedIn, followed each other on Twitter, followed each other on Instagram etc.] and I loved your
post about [Mention what the post was about and find one or two key things to call out].

This is exactly why I wanted to reach out to learn more about [prospect’s company name].
10. Calling out a company win
If your prospect’s company has recently announced a big win like acquiring funding or launching a
new product or service this is a great opportunity to congratulate them. Big wins often mean big
changes. You may catch your prospect at the perfect time to get them to consider evaluating what
you’re selling. 

Follow their company on platforms like LinkedIn, Twitter, or Crunchbase to stay informed on major
announcements.

Template:

Hi [prospect’s name], this is [your name] from [your company name]. I just heard the great news
about [prospect’s company name]! 

I know times like this are usually a great time to start evaluating new solutions and I think [your
company name] would be a great fit to help with At [your company name] we work with people like
you to help with [value proposition 1, value proposition 2, and value proposition 3.]

[Begin following Standard Outreach Call Script.]

*Bonus Voicemail Templates*

You won’t always get your prospect on the phone so it’s important to leave a clear and succinct
voicemail that will encourage them to call you back. 

Hi, this is [your name] from [company name].

 
I'm calling because I’d love to learn more about [common buyer persona challenges] to see if [your
company name] can help offer a solution.
 
You can reach me directly at [your number]. I'll also follow up with an email tomorrow. I look
forward to hearing what you think.
 
Have a great day and talk to you soon. Bye!

‫ پھانسی‬:3 ‫آپشن‬

[ ‫ ان وسائل کو شامل کرنا یقینی بنائیں جو‬.‫ یہ رابطہ قائم کرنے کا ایک بہتر طریقہ ہوسکتا ہے‬.‫ایک ای میل کے ساتھ پیروی کریں‬
‫] واضح طور پر وضاحت کریں کہ آپ کی کمپنی کیا کرتی ہے اور گفتگو جاری رکھنے کے لئے کہتی ہے‬.

8. ‫اس سے قبل امکانات کی کمپنی میں ٹیم کے کسی اور ممبر کے ساتھ بات کی گئی تھی‬

‫ یہ سراسر‬.‫کبھی کبھی ایسا امکان جس سے آپ پہلے جڑے ہوئے ہیں وہ اب آپ کی پائپ الئن میں کمپنی کے ساتھ نہیں ہوسکتا ہے‬
‫معمول ہے اور آپ کو ٹیم کے کسی دوسرے ممبر سے رابطہ قائم کرنے کا موقع فراہم کرتا ہے‬. 

‫ اور اگر پچھلی گفتگو کے کوئی نوٹ موجود ہیں تو نئے امکان سے‬,‫یہ بتائیں کہ آپ پہلے ہی کسی اور کے ساتھ بات کر چکے ہیں‬
‫ اس منظر نامے‬.‫اس بات کی تصدیق کرنے کے لئے کہتے ہیں کہ آیا آپ کے نوٹ تازہ ترین ہیں یا اگر کوئی خاص تبدیلیاں ہوئی ہیں‬
‫کا مقصد گفتگو کو جاری رکھنا ہے‬.

‫سانچہ‬:

‫ میں نے پہلے [ پچھلے امکان کے نام ] کے ساتھ بات کی ہے اور آپ کے ساتھ‬.] ‫ یہ [ آپ کا نام ] [ ہے‬، ] ‫ہائے [ پراسپیکٹ کا نام‬
‫یہ گفتگو جاری رکھنا چاہتا ہوں‬.
‫معیاری آؤٹ ریچ کال اسکرپٹ کے بعد شروع کریں‪ .‬اگر پچھلے امکان سے کوئی نوٹ موجود ہیں تو گفتگو میں اس کو استعمال [‬
‫] کرنا یقینی بنائیں اور نوٹوں کی تصدیق کے لئے دریافت کے سواالت پوچھیں تو یہ ابھی بھی متعلقہ ہیں۔‬

‫کنکشن قائم کرنا ‪9. 1: 1‬‬

‫امکانات کے ساتھ رابطہ قائم کرنے کا ایک عمدہ طریقہ یہ ہے کہ آپ اپنا ہوم ورک کریں اور دیکھیں کہ انہیں کس چیز میں دلچسپی‬
‫ہے‪ .‬چیک کریں کہ وہ اپنے سوشل میڈیا پر کیا اشتراک اور پوسٹ کررہے ہیں ‪ ،‬دیکھیں کہ آیا انہیں کسی بڑی جیت کے لئے تسلیم‬
‫‪. ‬کیا گیا ہے ‪ ،‬یا شاید یہ دیکھیں کہ آیا ان کے پاس کوئی پیارا پالتو جانور ہے جس کی وہ پسند کرتے ہیں‬

‫یاد رکھیں ‪ ،‬امکانات انسان ہیں اور آپ کی کالوں پر ان سے رابطہ قائم کرنے کا راستہ تالش کرنے سے وہ آپ سے بات کرنے میں‬
‫‪. ‬زیادہ آرام محسوس کرسکتے ہیں‬

‫‪:‬سانچہ‬

‫ہائے [ پراسپیکٹ کا نام ] ‪ ،‬یہ [ آپ کا نام ] [ آپ کی کمپنی کا نام ] ہے‪ .‬ہم نے حال ہی میں [ لنکڈ ان پر منسلک ‪ ،‬ٹویٹر پر ایک‬
‫دوسرے کے پیچھے چل پڑے ‪ ،‬انسٹاگرام وغیرہ پر ایک دوسرے کے پیچھے چل پڑے‪ ].‬اور میں آپ کی پوسٹ کو تقریبا [ کے بارے‬
‫‪.‬میں پسند کرتا تھا اس پوسٹ کا ذکر کریں اور ] پر کال کرنے کے لئے ایک یا دو اہم چیزیں تالش کریں‬

‫‪.‬یہی وجہ ہے کہ میں [ پراسپیکٹ کمپنی کے نام ] کے بارے میں مزید جاننے کے لئے پہنچنا چاہتا تھا‬

‫کمپنی کی جیت کو کال کرنا ‪10.‬‬

‫اگر آپ کے امکان کی کمپنی نے حال ہی میں مالی اعانت حاصل کرنے یا کسی نئی مصنوع یا خدمت کا آغاز کرنے جیسی بڑی جیت کا‬
‫اعالن کیا ہے تو یہ ان کو مبارکباد دینے کا ایک بہت بڑا موقع ہے‪ .‬بڑی جیت کا مطلب اکثر بڑی تبدیلیاں ہوتی ہیں‪ .‬آپ اپنے امکانات‬
‫‪. ‬کو کامل وقت پر پکڑ سکتے ہیں تاکہ ان کو یہ معلوم کرنے پر غور کیا جاسکے کہ آپ کیا بیچ رہے ہیں‬

‫‪.‬بڑے اعالنات سے آگاہ رہنے کے لئے لنکڈ ان ‪ ،‬ٹویٹر ‪ ،‬یا کرنچ بیس جیسے پلیٹ فارمز پر اپنی کمپنی کی پیروی کریں‬

‫‪:‬سانچہ‬

‫ہائے [ پراسپیکٹ کا نام ] ‪ ،‬یہ [ آپ کا نام ] [ آپ کی کمپنی کا نام ] ہے‪ .‬میں نے ابھی [ پراسپیکٹ کی کمپنی کا نام ] کے بارے میں‬
‫‪! ‬بڑی خبر سنی ہے‬

‫میں جانتا ہوں کہ اس طرح کے اوقات عام طور پر نئے حلوں کی جانچ شروع کرنے کا ایک بہت اچھا وقت ہوتا ہے اور مجھے لگتا‬
‫ہے کہ [ آپ کی کمپنی کا نام ] میں مدد کرنے کے لئے آپ کی کمپنی کا نام [ ہم آپ جیسے لوگوں کے ساتھ کام کرتے ہیں تاکہ [ ویلیو‬
‫پروپوزل ‪ ، 1‬ویلیو پروپوزل ‪ ، 2‬اور ویلیو پروپوزل ‪ ] .3‬کی مدد کریں‬

‫] معیاری آؤٹ ریچ کال اسکرپٹ کے بعد شروع کریں۔ [‬

‫*بونس وائس میل ٹیمپلیٹس*‬

‫آپ کو ہمیشہ فون پر اپنا امکان نہیں ملے گا لہذا یہ ضروری ہے کہ کوئی واضح اور کامیاب آواز والی آواز کو چھوڑ دیں جو انہیں آپ‬
‫‪. ‬کو واپس بالنے کی ترغیب دے گا‬

‫‪.‬ہائے ‪ ،‬یہ [ آپ کا نام ] [ سے ہے ]‬

‫‪ ‬‬
‫میں کال کر رہا ہوں کیونکہ میں [ عام خریدار شخصیت کے چیلنجوں ] کے بارے میں مزید جاننا پسند کروں گا تاکہ یہ معلوم کیا‬
‫‪.‬جاسکے کہ آیا [ آپ کی کمپنی کا نام ] حل پیش کرنے میں مدد کرسکتا ہے‬
‫‪ ‬‬
‫آپ [ آپ کا نمبر ] پر براہ راست مجھ تک پہنچ سکتے ہیں‪ .‬میں کل ایک ای میل کے ساتھ بھی پیروی کروں گا‪ .‬میں آپ کے خیال کو‬
‫‪.‬سننے کے منتظر ہوں‬
‫‪ ‬‬
‫!بہت اچھا دن گزاریں اور جلد ہی آپ سے بات کریں‪ .‬الوداع‬
 How to do marketing calls?
Ways to Open a Sales Call
1. Greet them warmly.
2. Mention the research you've done about their company.
3. Drop the name of a mutual connection.
4. Reference a company contact.
5. Use information from their LinkedIn profile.
6. Reference a competitor.
7. Bring up pain points.
8. Don't be afraid to engage in small talk.

Welcome to our cold calling script for digital marketing

agencies!
Welcome to our free digital marketing cold call script to help you better qualify your prospects and win
more customers! 
We have created a cold calling scripts for marketing agencies, to help you create a good sales pitch and
not forget any information. 
You can follow our instructions and customize your script to make successful cold calls, according to your
needs: edit the blocks already present, or delete and add other blocks using the menu on your right (drag
and drop the elements your salespeople need). 
 Hello, my name is (your name) and I work as (job title + agency name). 
 "Elevator Pitch": (Description of the agency) We are specialized in (Type of activity, e.g. SEO/ SEA/
Growth/ Social, etc.) to enable you to (Results e.g. Generate X% growth/ Generate leads every month/
increase your traffic by, etc.)
 Do you have a few minutes to talk about your company, its current resources for (solving the problem
you want to address), and the results you want to achieve? 
 (If no): Okay, are you available on (date) so I can call you back?   
 (If yes): Continue with the questions and elements of the script.
 Don't forget to smile: your prospect will hear it!

Cold Calling Strategy for Digital

Marketing Agency Building
Cold calling is one of the methods to reach out to your potential leads. It is a form of telemarketing in which salesmen attempt to get a lead from potential
customers who have not expressed any interest before in a seller's product.
It is a form of outbound sales method in which the seller directly contacts a person or
company that fits in his ideal customer profile.
He introduces himself and tells him how he can help him in his business, and determine
whether he is interested to move forward.
The success of cold calling depends on how you approach them. Before doing any successful
cold call you need to do some homework. Here is some base work you can do before doing
any cold call.
·   Research Your Prospect: For having a successful call, you need to research your prospect.
Like about his business, who is the decision-maker in the company or what is the pain point
of his business and how you can help him out.
 Research about him from LinkedIn, visit his website, see where he is making mistakes. Then
finally make your cold call script around it.
·   Rehearsal Before call: There is always a script before doing any call. Do not say it word by
word, first understand the script then say it in natural ways. So it should not be like any
telemarketing call. The call should be in conversation mode.
·   Customer-centric conversation:  Instead of how you can help them, ask about their
business and pain point. Understand their point of view, their challenges, their money
spending, and the priorities of their business.
 
Practical cold calling strategies that you can start using start today:
 1. Use Local numbers for calling: Most people do not pick calls, which they find spam calls.
Always use a local number, so that it should not look like some international number. Using
local numbers for calling increases your pickup rate.
2. Mind your talk to listen to the ratio: Successful call does not mean always just pitching
your services, but ensuring you are engaging your call. If you manage your call for a few
minutes, that means the prospect is interested in some way.
3. Referrals are a game-changer: How many times do you connect with someone who is
connected with you in some way. 
People always connect with someone who is in some way known to them, it always brings a
trust factor. If your prospect begins to trust in you, he will do business with you.
4. Ask Question: How many times do you get irritated with a person who always talks about
himself. Talking about yourself and pitching your service will off your prospect. Always talk
less and listen more. That's the way to success. 
To get along with your clients, ask questions. Find his pain points in conversation. Do not
sell service on the first call. The first call is always for connecting with prospects, not for
selling services.
5. Mirror your Prospect:  In advance conversation, maybe you know about building rapport
and mirroring. Building rapport means you are making him wrong in any of his strategies. 
You listen to him and give him a solution of what you can do for him by not making him
wrong, telling him he can improve his result by doing this.
 
Conclusion: Getting clients through cold calling is not always successful and the success rate
is somewhere between 3-4%. But if you know the knack of cold calling and practice it many
times, you can get good clients.
 It's all about your communication skills. So practice it more and more and anyway
communication skill is one of most sought after skills.
You can start your journey with AADME, where you will learn about how to build a business
and ace it
1) Cold calling is about learning more, not immediate sales. 
Do not try and sell during a cold call. Instead, try and get as much information as possible and
move the prospect to the next sales cycle phase.
2) Don’t waste anybody’s time, including your own.
If the prospect is busy, try to reschedule another call. If they are not interested in what you are
saying, thank them and move on to the next prospect.
3) Use your sales script but do not depend on it.
Your sales script is a tool to help you break the ice and have a conversation with your prospect. Do
not follow it verbatim. Instead, let the natural conversation flow and build the relationship.
4) Find the proper calling schedule.
Find the best days and best time to call your prospects. Find the right rhythm for follow up calls.
Businesses work in cycles so take advantage of the ebbs and flows.
5) Always end with the next steps.
Before you end your cold call, make sure you set the next steps. Follow this up with an email or
subsequent call to confirm.
6) Practice, practice, practice.
Practice your script with colleagues and other team members. Using this approach will help you
think on your feet when a prospect comes with a question or comment that is not in your script.
7) Ask open-ended questions.
During the sales phase of the call, ask open-ended questions. Asking questions with a yes or no
answer will not provide the information you need.
8) Listen to understand, not to answer.
Listen to your prospect’s answers to gain information. The solution phase should not form part of
the cold calling process.
9) Leave a voicemail or send an email.
Technology leaders are busy. If you cannot get them on the phone, leave a voicemail. If they do not
have voicemail activated, send them a personalised email saying that you tried to call and pitch
your offering using that medium.
10) QA your cold callers.
Monitor and review the calls your reps are making. It can help you pick out any issues and refine
your script or approach.
11) Pay attention
Try not to multitask during a cold call. Instead, give your prospect your undivided attention.
12) Keep track of which techniques work.
Over time you will start to get a feel of what approach works best during a cold call. Refine your
strategy and share it with the rest of your team.
13) Set goals and try and achieve them.
At the start of your campaign, set achievable goals and try and achieve them every day. It is easy to
let other issues distract you, so set time aside to work on your cold calling campaign.
14) Leverage triggers and events.
Keep an eye on your prospects. If they make the news with a new appointment or product launch,
use a congratulatory call as a foot in the door.
15) Watch your tone of voice.
A cold call is a personal one-on-one interaction. However, the prospect cannot see non-verbal cues
such as your body language, so your tone of voice is vital.
16) Stay on track.
Even though the ideal cold call is a natural conversation, remember your end goal and guide the
conversation towards it.
17) Use a headset.
First impressions count, so you must deliver a cold call with quality acoustics. Invest in a headset
with noise-cancelling features. Not only will it provide crystal clear sound, but it will give the
prospect the perception that you have their undivided attention.
18) Learn how to handle objections.
Use the objective handling technique of listen, ask, solve, confirm, and move on.
19) Don’t give up.
Cold calling is a numbers game. Don’t let rejections or hang-ups derail your strategy.
20) Be respectful.
Always respect your peers and competitors. You never know if your prospect has relationships that
are not listed on their LinkedIn profile.
21) Try and offer some value.
Cold calls are unsolicited and often interrupt busy technology leaders. Try to soften the blow by
offering something of value, such as the latest piece of industry news or an interesting statistic.
22) Be prepared.
 Make sure you have as much information as possible at your fingertips. If the prospect is interested
and wants more information, have it ready.
23) Don’t be afraid to try different strategies.
People are unique. Remember to tailor your script to your individual prospect. Try different
techniques to see which offers the best results.
24) Take notes and capture data.
Remember to document everything your prospects says in your CRM. Your current product or
service may not meet their current requirements, but you could have something else that you can
offer.
25) Use a local number.
Where possible, call from a local number. Prospects and their gatekeepers are wary of answering
0800 or sharecall numbers.

A Cold Call Case Study: Appointment Setting For Digital

Marketing
A full service digital marketing agency was looking to take more control over their sales
pipeline by balancing their strong digital presence with more outbound marketing strategies
that would help them engage and nurture a target audience of German automotive repair shop
owners.
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A full-service digital marketing agency partnered with Superhuman Prospecting to further engage a
warm contact list and increase sales appointments within a custom target audience. Additionally,
the agency was looking to build a better outbound marketing brand presence and capture more of
the market in a smaller, niched industry.
 Industry: Digital Marketing
 Target Audience: German Automotive and Repair Shop Owners
 Service Provided: Lead Generation via Cold Calling and Inside Sales Services
 Decision-Makers & Stakeholders: Shop Owners, Service Managers

The Challenge
A full-service digital marketing agency was looking to take more control over its sales pipeline by
balancing their strong digital presence with more outbound marketing strategies that would help
them engage and nurture a target audience of German automotive repair shop owners.
Previously, the agency had tried to hire freelancers but the results varied with little consistency,
leaving leadership in fear of their brand reputation. When choosing a solution, they were looking for
a more dependable team that could handle call volume and have quality sales conversations.
 Nurture Warm Leads
The client had previously sent out small gifts to a custom contact list, so they wanted to further
engage this audience to learn whether or not these were received and to properly nurture prospects
in the beginning stages of contact.
 Build an Outbound Presence
As digital marketing experts, their internal team was focused on managing referrals, SEO, Pay Per
Click, and website development strategies to help grow their leads and wasn’t spending the proper
time prospecting. They hoped to focus on building a better outbound presence and reputation in a
smaller, niched industry.
 Meet Appointment Setting Goals
Looking to integrate lead generation services into their sales process, they needed a partner who
could help them manage their CRM, decrease no-shows, and transparently report campaign results.
All sales appointments needed to be scheduled 48 hours in advance via a Calendly link, with the
goal of 1-2 appointments per week or 4-6 per month.
The Superhuman Solution
Superhuman Prospecting (SHP) created a custom B2B appointment setting strategy, utilizing cold
calling and additional inside sales touches to generate a strong pipeline of high-quality leads for
our digital marketing client.
 Contact Marketing Strategy
SHP worked with the client to use contact marketing as a part of their outbound strategy. The client
would send a gift and SHP would follow up on the gift with a call. The messaging included
 discovery questions and comments about the gift to get the conversation started. This increased
familiarity with prospects and resulted in more appointments in the months that utilized the gift.
 Custom Market & Messaging
Collaborating with the client on a series of kickoff calls, our team was able to analyze vital
campaign details and objectives to identify the message that would resonate best within each
segment of their target audience. Once these steps were completed, SHP customized their cold
calling script using the H2H Sales Scripts framework. In one script revision, SHP tested offering a
free website audit& ranking report to show their company in comparison to top competitors.
 Detailed Tracking, Reporting, And Feedback
With SHP’s real-time campaign tracking and reporting, the client was satisfied to learn that results
from each cold call would be automatically recorded as they happen along with updated campaign
metrics sent through as emails, for quick access to transparent results. 
The Benefits
Working with SHP, the client was able to generate a stronger sales pipeline through newly
established industry relationships and appointments set by the trained client SDR’s at Superhuman
Prospecting. The client was able to see the reward from balancing their digital presence alongside
their appointment setting campaign to reduce sales cycles and build more domain authority in the
German auto market.
 Inside Sales & Appointment Confirmations
Because the customers were in loud auto repair shops, it was sometimes hard to hear, so the email
addresses would be wrong when we would send invites. To combat this, Inside Sales manually
checked all email invites and then followed up to confirm and reschedule appointments as
necessary. This helped decrease no-shows and anxiety our client experienced from wasted time
and resources.
 Scheduled Milestone Meetings
Keeping the client satisfied through every part of the process is always the goal. To do this, we
schedule regularly occurring milestone meetings through each part of the process: technical
details, setup & success, inside sales support, marketing list building, value building, and custom
sales scripts. 
 Continous Improvement & Refinement
The SHP team is always working to always improve campaign metrics, whether that is through
Account Management, Project Management data, or our SDRs on the phone. The client was thankful
to have more consistent results in a marketing channel that was not utilized consistently prior to
working with SHP.
Appointment Setting Campaign Results
The client, still engaged with Superhuman Prospecting, has run 12 projects resulting in 149 sales
appointments. Agency leadership noted, that when they were previously relying on freelancers, it
didn’t provide the activity they could depend on for the long term.
Superhuman Prospecting provides more long-term consistency and results for their business. 

YOUR FACE-TO-FACE SALES SCRIPT: LOCAL MARKETING

AGENCY
Suddenly, you’re face-to-face with your first potential digital marketing client.  You’ve selected your
niche, focusing on local businesses.  You’re offering solutions that solve problems.  You have a
relationship with this business and introduced yourself in a casual, friendly way that led to this
meeting.  Now you're here! What do you say?  How do you distinguish yourself from the fourteen
other guys who have come to this owner/manager claiming to offer the same thing?  How do you know
what solution this business needs?
The answer to a successful sales call is to focus more on the conversation and less on the sale. In this
video we will go through the steps of a successful conversation.  The goal here is not to make a sale, or
pitch a random list of solutions. Instead, your goal is to understand what digital marketing your
prospect is currently using, whether it is successful for them, and what they would like to do
differently - if anything.  Your best chance of success is to shut up and listen.  Even if your prospect
buys nothing today, you will have distinguished yourself as the person he can call in the future,
because you have taken the time to understand what he wants - or doesn’t want.
SELL YOURSELF WITHOUT SELLING
 Hey, it's Alzay Calhoun with Coveted Consultant.
This video is about what you say when you're finally on a sales call!  By the way, never have a sales
call! Nobody likes sales calls. We want to have a conversation, one business owner to another business
owner.  You’re here, either on the phone or in-person, to have a conversation with a decision-maker. 
How should this sales conversation unfold?
YOUR PROSPECT THINKS HE HAS HEARD IT ALL
BEFORE
Let me tell you what they're used to and why you should never function this way. The business owner
is used to sitting back in his chair and allowing the salesperson to go through their spread of services,
because the salesperson is prepared to pitch something. So, they're used to sitting back with this
“What do you got?” kind of attitude. You tell them about this and about that, and about this and
about that. They think to themselves, "Nope, don't want that, don't want that. That could be cool, but
I’m not really interested," et cetera. Right?
The result is that you, as the person doing the selling, now have to play the guessing game. You’ve  got
to figure out which thing in your bag of tricks is going to get them to say yes to something.  We’re
going to say “Whoa,” to this whole concept.
Let’s clarify two points:
 He’s heard it all before, but has he understood it?  The business owner does not understand digital
marketing nearly as well as you do. He can't speak the language. He doesn’t understand the
functionality.  He’s not unintelligent, but he just doesn’t do what you do.  He does something else. So,
speak his language with them.
 Your goal is not to sell anything, to force a sale. Your goal is to understand his needs, and to have him
make a decision about those needs.  In fact, you should not even judge the success of this conversation
on whether or not you make a sale. You should judge the success on whether or not you understood
your prospect’s needs, and if he made a decision about what to do about his needs.
FACE TO FACE SALES SCRIPT
With all of that said, let's walk through the flow. So, here you are, on the phone, or in-person.  What
do you say? 
1. Explain how you, as a customer, use his business.  Once you express your appreciation for his taking
the time to meet with you, give him an honest picture of the way you, as a customer, spend your
money on his services.  “Here is how I shop in your business. This is where I go on the website. This is
how I know where you guys are going to be. That this is how I show up at the store.” Tell the truth
about how you shop. 
2. Explain the truth about what will make it easier for you to spend more money with them. I'm
assuming it has some digital marketing element to it and I'm assuming you can also solve a problem.
So, you say, "Listen, it'd be easier for me if things worked this way, if this content was here, if the
website was organized differently, if you guys had a better presence on Twitter or Facebook.” 
Whatever makes the most sense.
3.
1. If you have any metrics to support your stance, that's even better. So, you can say, "Listen, people
typically click through double when it's like this, or they find it easier to go from here to here if you
set it up this way, or when you organize your homepage in a certain way more clicks go here or here.”
If you've got heat maps or metrics to support your statements, use them. 
2. If you don't, that's fine. It's the logic flow that your prospective client is appreciating. 
4. "But I don't want to introduce any unnecessary side projects." Let him know that you’re interested in
his situation specifically. In other words, "Business owner, I came into here with a concept, but I
realize that it may have nothing to do with the plans you already have in place."
5. "Tell me more about the digital strategies you are currently using.”  “Tell me what you're doing
today. Tell me what's working for you today." When you ask that question, shut up and listen to the
answer.  Let a prospect tell you everything that they're currently doing from a digital marketing
perspective.
1. Take real inventory and real interest in what they're currently doing. It may have nothing to do with
what you suggested. It may have nothing to do with what you think they should be doing. It may have
nothing to do with what you plan to offer them later in the conversation. It doesn't matter. 
2. Ask follow-up questions.  "Really, how does that work and who organizes that? And how does that
work for you? And do you like that?" Understand what they're currently doing from a digital
marketing perspective.
6. "Is that working for you?”  You know their setup.  Now find out how happy they are with it.  “So, I
understand that you've done all those things and here is how it's currently set up, is that working for
you?" When you ask that question, shut up and listen. Let them tell you if it's working and inquire
more about that. "Why isn't it working that way? Who set it up that way?"
7. "How would you like it to work?" Once more, ask the question and then shut up and listen.  Let him
tell you how he would prefer it to work. He may say, "Listen, I'd prefer if the whole thing was digital,
if this whole process was all digital. I'd prefer if we had no website at all, shut the whole thing down. I
think we should be on Twitter a whole lot more, or Facebook a whole lot less. I've been trying to shift
our media spin from here to here. I've been trying to get a content writer or a web designer.”  Let him
tell you what he has going on and how he feels about it. Then you can move on.
8. Now that you understand, you can provide honest feedback.  "Listen, I recommend that you stay with
your current situation because you like it.”  Or, “Switch to this way that we have for you, because I
think it's going to be better for you all the way around." Give that prospective client your honest
assessment of where you believe he is. If what he has is working for him, it takes him where he wants
to go, then let him stay right there. If you believe that what you have takes him where he wants to go
even faster, then you owe it to him to recommend that improved solution.
"NO SALE" IS STILL A SUCCESS
Remember: It is 100% okay if you do not make a sale. Why is that? Two main reasons:
 You don't want to force your service on anyone. You've got to work together to make it work anyway.
If they don't fully understand what it does for them, you'll take the money, but it'll be a hard project
going later.

 No other service provider is spending this kind of time with them. Everybody else is hard-pitching
what they want to sell to your prospect. No one's taking interest in how that business is currently,
realistically functioning.  They’re just trying to see if what they have to offer fits inside that prospect’s
world. So, even if your prospect doesn’t buy anything from you today, his opinion of you has
increased tenfold.  When he has another relevant need, he will reach out to you again because he
knows he can have this kind of conversation. He has bought nothing and you have not over-invested,
but the value you've provided to him is way above that of your competition. 
This is the kind of conversation you should be having.

BEFORE CALL REMEMBER SOME POINTS

1. START FROM GET AN FULL ATTENTION WITH HARD VOICE & BY USING WORLD
VERIFICATION .
2. MAKE A RELATION FIRST / TALK TO HIM/HER AS YOU KNEW ABOUT HER.
3. PROPERLY LISTEN THE CLIENTS QUESTION AND AFTER HE/SHE STOP TAKE 02 SECOUND
BREAK AND ANSWER WILL BE START BY : I AM FULLY UNDERSTAND YOUR POINT I THINK
4. SHOW HIM/HER HE/SHE IS DOING VERY GOOD, AND BY US IT WILL BE THE BEST ONE IN
TOWN /THERE BUSINESS
5. BY US GET FAST CUSTOMER FLOW
6. THERE ALL PROBLEUMS HAVE ONLY ONE SOLUTION WHICH IS “CUSTOMER”
7. WHEN EARN MORE THAN O PROBLEUMS REMAINS & THIS IS HE/SHE ALREADY KNEW.
8. NOW IT’S THE TIME CHANGE THERE BUSINESS DRESS & LOOK MUCH SMARTER FOR
ATTRECTION.
9. THEY ARE SPENDING ALL TIME FOR FINDING CUSTOMER & ONLY 1% ON CUSTOMER .
10. WHEN SHOWS 0% INTREST DON’T WASTE AN OTHER SIGNAL SEC ON HIM/HER.
11. TALK LESS RELIZE THEM THAT YOU UNDERSTAND HIM/HER & ONLY YOU HAVE RIGHT
SOLUTION.
12. SAY GOOD BYE SAME AS HE/SHE.

HELLO,
SIR I AM FROM GARRISON RAWALPINDI
FIRSTLY PLEASE VERIFY THIS INFORMATION WHICH I HAVE ABOUT YOU
NAME: ____________________S/O ________________________ COMPANY NAME:

SIR MUJHY AP K SRIF 03 MINS REQUIRED HON GAY IF NO PROBLEM?

OK FINE
G SIR WOHI AP KO BTANAY K LEY ABHI MA PHONE PAY MAJOOD HUN !
OR
G SIR MERA NAME_______________________________ HAI & MERA AP KO CALL KARNAY KA
MAQSAD AK GOLDEN OFFER JO K KHAS AP K LEY HAI AUR AK LUCKY DRAW JO K
GARRISON KI JANIB SAY KIEA GYA JIS MA 10000 COMPANIES MA SAY SRIF 100
COMPANIES KO YAH OFFER THROUGH LUCKYDRAW RAKHI GAI THI US MA AP KI
COMPANY KA NAM ANE PER AP KO DIH JAA RAHI HAI YAH LUCKY DRAW SIR FREE
DIGITAL STORE / SHOP KAY LEY KIEA GYA THA AB AP AGR AJ HAMARY MEMBER
BANTY HAI TOH AP KO DIGITAL STORE FREE HAMARI TARF SAY DIEA JAA RAHA
HAI JIS KI WASY PRICE $______________ LIKEN AJ SRIF MEMBERSHIP LENAY PER JASE
K AP KI COMPANY NOMINATED HUI LUCKY DRAW MA TOH AP YAH FREE HASIL
KAR PAYE GAY….
AGR MAZEED DETAILS MA BAT KARUN TOH

SIR MERA AP KO CALL KARNY KA MAQSAD AP KO YEH BTANA HAI JITNA AP APNI
COMPANY AUR APNY KAAM KAY BARE MA KNOWLEGDE RAKHTY HAIN
MASHALLAH US K MUKABALY MA KIA INTERNET AUR LOG AP KI COMPANY K
BARE MA RAKHTY HAIN ? DIGITAL STORE KAY THROUGH AP KI COMPANY K
MUTALIQ BTANA HAI. JASE AP DIGITAL STORE BANATY HAIN TOH 10-MILLION
LOGO SAY ZAID LOGO KO AP K MUTALQ MALOOM HOTA HAI, DIGITAL STORE
WASY HE AK OFFICE/SHOP HAI JASE AP KA ABHI KA OFFICE JO K
________________________ JAGA LOCATED HAI.
HAMARI JANIB SAY APP KO AK SAME WASA HE OFFICE DEA JATA HAI INTERNET
WORLD MA !

MAKE A FRIENDLY ZONE

 JASE ROZ DUNIA UPDATED HOTI HO RAHI HAI AP B SAMJHTAY HAIN K HUM
APNY BUSINESS WASY UPDATE NAI KAR RAHY….. AUR AP AUR MA HUM DONO
JANTY HAIN UP TO DATE HONA HAMARY LEY KITNA ZARURI HAI…..!

JASEY K AP PHALY HE KAFI ACHA KAAM KAR RAHY HAIN LIKEN AP KI PROFILE
DAKHI TOH MA MAJBOOR HO GAI K AP KAY KAAM K MUTABIQ AP K PASS
CUSTOMER FLOW WASA NAI HAI JASE HONA CHEHYE. LIKEN AGR AP APNA AK
DIGITAL OFFICE OPEN KARTY HAIN TOH AP KO AK ACHA CUSTOMER FLOW
HASIL HO PAYE GA.
DIGITAL STORE/ OFFICE SAY MERA MTLB APP KO INTERNET WORLD MA TOP
RANKING PAY LEY K ANA HAI
AP KA BUSINESS PROPERLY LISTED KARNA AUR AP KO DIGITAL MARKETING SAY
IS SOLUTION KO DENA MERA KAAM HAI.

FEEL HIM/HER LIKE HE IS THE BEST BY US

AGR AP HAMARA OFFICE VISIT KARNA CHAHTY HAIN TOH AP KO ADRESS MA

SEND KAR DETA HUN AP MAZEED AJ A K MEMBERSHIP LEY SAKTY HAIN AUR
AGR AP KA ANA POSSIBLE NAI HAI TOH AP APNI MEMBERSHIP HOLD KARWA LEY
JIS PER HAMARI TEAM WITHIN 03-DAYS AP KAY OFFICE VISIT KR LEY GI….AUR

THE FEE/CHARGES OF HOLD MEMBERSHIP IS NOT MORE THAN THERE HAND

PERSONALITY /’ BUSINESS

AP MAZEED IS K MUTALQ BT KAR SAKY GY….

MEMBERSHIP HOLD KARNY K LEY AP KO COMPANY ACCOUNT MA SRIF $25
DOLLAR JAMA KARWANY HAI JO K AGR AP MEMBERSHIP WITH FREE DIGITAL
STORE OFFER LETY HAIN TOH US MA ADJUST KAR DEA JATY HAIN.
AGR AP KO LAGTA HAI KAY AP KA PROPER AK DITAL STORE AUR AK COMPANY
KA PROTOFOIO HONA CHEHYE OR ABHI SAY BETHAR AP APNI COMPANY KO
KARNA CHAHTY HAIN TOH AP MEMBERSHIP HOLD KARWA LEY OR HAMARA
OFFICE VISIT KAR LEY
AUR AGR AP SAMJHTY HAIN K AP KI COMPANY KI JASI IMAGE ABHI HAI AUR JO
JAGA INCOMPLETE HAI WOH WASI HE BETHAR HAI/ YAH AP IS SAY BETHAR NI
KAR SAKTY TOH B NO ISSUE MERI DUA AP K LEY RAHY GI.

IF HE STOPS & YOU THINK HE IS CONFUSED WHAT HE/SHE DO?

AP NAY DIGITAL MARKETING K BAREY MA SUNA HO GA LIKEN HAMARI TARF SAY

AP KO PROPER AK DIGITAL STORE PROVIDE HO JIS SAY AP AUTOMATIC SALES
APNI WEBSITE SAY KAR SAKY GAY ,,,,,,
 MERY PASS IS MAY AP KAY LEY MUKTLIF PACAKGES HAIN TOH AP APNI
PROBLEUM BTAIEN K AP KO KAHA BUSINESS MA MUSKIL A RAHI MA AP KO AP KI
PROBLEUM KA HAL THROUGH DIGITAL MARKETING TECHNOLOGY AP KO DEA
SAKO GA/GI.

PROBLEUM :

NON A ISSUE
AP K LEY ABHI RECENTLY ______________________ PACKAGE HAI, AND MA ISY BEST
SAMJHTA HUN, IS MA AP KI PROBLEUM PROPERLY SOLVED HO JAIE GI WASY TOH
IS PACKAGE KI PRICE ______________________ HAI LIKEN AP MEMBERSHIP LETY HAIN
TOH YAHI AP KO 30% DISCOUNT PAY MILEY GI AUR SATH HE SATH 06 MONTHS
AP KA WEBSITE LOOKAFTER PROPERLY HAMARI JANAB SAY RAHY GA.

IF YOU MAKE HIM/HER YOUR CUSTOMER

GET MORE ABOUT HIM/HER.

THIS IS YOUR PERSONAL NUMBER ? OKY PLEASE SHARE YOUR PERSONAL NO FOR
FURTHER GUIDNESS.
AGR AP KO BAT SAMJH NI I HO YAH MAZEED AP KOI QUESTION CHAH RAHY HAIN
THEN YOU HAVE ASKED ITS ANSWER IS FULLY FREE FOR YOU

CONFIRM
G, AP KO MERI TEAM LEADER MAZEED INFORMATION PROVIDE KR DETY HAIN
MA AP KI CALL UNHY TRANSFER KRTA HUN THANK YOU WAIT A MINUTE.

PRESS HOLD………/CALL THE SENIOR ONE AT FLOOR