Programmi insegnamenti - Divisione Didattica

Università Bocconi
COURSE 2022-2023 A.Y.

30154 - TECHNOLOGY AND INNOVATION

MANAGEMENT

BIEM, CLEF, BESS-CLES, WBB, BIEF, BIEM, BIG, BEMACS

Department of Management and Technology

Course taught in English

Student consultation hours

BIEM (6 credits - I sem. - OBS | SECS-P/08)

Course Director:
ANDREA FOSFURI

Classes: 31 (I sem.) - 32 (I sem.)

Instructors:

© Università Bocconi - Via Sarfatti, 25 Milano - PI 03628350153 Pag. 1/10

 Programmi insegnamenti - Divisione Didattica

Class 31: STEFANO BRESCHI, Class 32: THORSTEN GROHSJEAN

Mission & Content Summary

MISSION

Innovation is the primary engine of economic growth, providing advances in endeavors such as
medicine, agriculture, and education. At the same time, innovation is a powerful means of
competitive differentiation, enabling firms to enter new markets and achieve higher margins.
Scholars and managers are interested in how innovation affects the competitive dynamics of
markets, how firms can strategically manage innovation, and how firms can implement their
innovation strategies. The mission of this course is to equip students with the tools and the
knowledge required to understand, analyze and manage the creation, development and
exploitation of innovation within companies.

CONTENT SUMMARY

1. Part one: Industry Dynamics of Technological Innovation:

Sources of innovation
Types and patterns of innovation.
S-curves and diffusion of innovation.
Network effects and platform markets.
2. Part two: Technology Commercialization Strategy and Protection:
Profiting from innovation.
Protecting innovation through Patents.
Trademarks, Copyrights and Trade Secrets.
3. Part three: Managing the Innovation Process:
Selecting Innovation Projects.
Managing the R&D portfolio.
Organizing for innovation.
Managing new product development teams.
Managing the new product development process.

Intended Learning Outcomes (ILO)

KNOWLEDGE AND UNDERSTANDING

© Università Bocconi - Via Sarfatti, 25 Milano - PI 03628350153 Pag. 2/10

 Programmi insegnamenti - Divisione Didattica

At the end of the course student will be able to...

Master the core concepts and ideas concerning innovation.

Learn about project selection, collaboration strategies, and strategies for protecting the
firm’s intellectual property.
Understand the role of organizational structure and new product development teams.
Improve oral and written communication and decision making.

APPLYING KNOWLEDGE AND UNDERSTANDING

At the end of the course student will be able to...

Interpret the technological environment and identify meaningful trends.

Make decisions about innovation and technology and communicate them effectively.
Craft a firm’s strategic direction and formulating its innovation strategy.
Understand how a firm’s organizational structure affects its ability to innovate and to
profit from innovation.

Teaching methods

Face-to-face lectures
Online lectures
Guest speaker's talks (in class or in distance)
Case studies /Incidents (traditional, online)
Group assignments
Interactive class activities (role playing, business game, simulation, online forum, instant
polls)

DETAILS

Case studies: the class collectively analyzes a relevant case that the instructor has
distributed upfront.
Group assignments: students work in team to solve some business cases related to
innovation and technology.
Idea presentation: teams work in developing innovative ideas and present them in class.
Instant polls: students are asked to assess ideas of other teams, also used for gathering
responses on different topics.
Online quizzes: for a quick assessment of the learning process.

© Università Bocconi - Via Sarfatti, 25 Milano - PI 03628350153 Pag. 3/10

 Programmi insegnamenti - Divisione Didattica

Assessment methods

Continuous Partial exams General exam

assessment
Written individual exam x
(traditional/online)
Group assignment x
(report, exercise,
presentation, project
work etc.)
Active class x
participation (virtual,
attendance)

ATTENDING STUDENTS

The students' assessment is based on three components:

1. Written exam (graded over 31), consisting of open and multiple-choice questions. The
open questions are aimed to assess the students' ability to use the tools illustrated
during the course to analyze decisions and contexts where innovation plays a crucial
role. The multiple-choice questions are aimed to assess the students' effort to learn
and master the main concepts of the course.
2. Group assignments (extra points) aimed to assess the students' ability to analyze
complex situations where innovation plays a crucial role.
3. Class participation (extra points).

NOT ATTENDING STUDENTS

The students' assessment is based on:

Written exam (graded over 31), consisting of open and multiple-choice questions. The
open questions are aimed to assess the students' ability to use the tools illustrated
during the course to analyze decisions and contexts where innovation plays a crucial
role. The multiple-choice questions are aimed to assess the students' effort to learn
and master the main concepts of the course.

© Università Bocconi - Via Sarfatti, 25 Milano - PI 03628350153 Pag. 4/10

 Programmi insegnamenti - Divisione Didattica

Teaching materials

ATTENDING AND NOT ATTENDING STUDENTS

Melissa Schilling. Strategic Management of Technological Innovation. 6th Edition. McGraw Hill.
2020.

IMPORTANT: Acquiring the textbook is not required. We will follow it during the course, but
slides, cases and readings are sufficient for preparing for the final exam. This material will be
available on B-B.

Exam textbooks & Online Articles (check availability at the Library)

Last change 01/06/2022 16:29

CLEF (6 credits - I sem. - OP | SECS-P/08) - BESS-CLES (6 credits - I sem.

- OP | SECS-P/08) - WBB (6 credits - I sem. - OP | SECS-P/08) - BIEF (6
credits - I sem. - OP | SECS-P/08) - BIEM (6 credits - I sem. - OBS | SECS-
P/08) - BIG (6 credits - I sem. - OP | SECS-P/08) - BEMACS (6 credits - I
sem. - OP | SECS-P/08)

Course Director:
ANDREA FOSFURI

© Università Bocconi - Via Sarfatti, 25 Milano - PI 03628350153 Pag. 5/10

 Programmi insegnamenti - Divisione Didattica

Classes: 33 (I sem.)

Instructors:
Class 33: THORSTEN GROHSJEAN

Mission & Content Summary

MISSION

Innovation is the primary engine of economic growth, providing advances in endeavors such as
medicine, agriculture, and education. At the same time, innovation is a powerful means of
competitive differentiation, enabling firms to enter new markets and achieve higher margins.
Scholars and managers are interested in how innovation affects the competitive dynamics of
markets, how firms can strategically manage innovation, and how firms can implement their
innovation strategies. The mission of this course is to equip students with the tools and the
knowledge required to understand, analyze and manage the creation, development and
exploitation of innovation within companies.

CONTENT SUMMARY

1. Part one: Industry Dynamics of Technological Innovation:

Sources of innovation
Types and patterns of innovation.
S-curves and diffusion of innovation.
Network effects and platform markets.
2. Part two: Technology Commercialization Strategy and Protection:
Profiting from innovation.
Protecting innovation through Patents.
Trademarks, Copyrights and Trade Secrets.
3. Part three: Managing the Innovation Process:
Selecting Innovation Projects.
Managing the R&D portfolio.
Organizing for innovation.
Managing new product development teams.
Managing the new product development process.

© Università Bocconi - Via Sarfatti, 25 Milano - PI 03628350153 Pag. 6/10

 Programmi insegnamenti - Divisione Didattica

Intended Learning Outcomes (ILO)

KNOWLEDGE AND UNDERSTANDING

At the end of the course student will be able to...

Master the core concepts and ideas concerning innovation.

Learn about project selection, collaboration strategies, and strategies for protecting the
firm’s intellectual property.
Understand the role of organizational structure and new product development teams.
Improve oral and written communication and decision making.

APPLYING KNOWLEDGE AND UNDERSTANDING

At the end of the course student will be able to...

Interpret the technological environment and identify meaningful trends.

Make decisions about innovation and technology and communicate them effectively.
Craft a firm’s strategic direction and formulating its innovation strategy.
Understand how a firm’s organizational structure affects its ability to innovate and to
profit from innovation.

Teaching methods

Face-to-face lectures
Online lectures
Guest speaker's talks (in class or in distance)
Case studies /Incidents (traditional, online)
Group assignments
Interactive class activities (role playing, business game, simulation, online forum, instant
polls)

DETAILS

Case studies: the class collectively analyzes a relevant case that the instructor has
distributed upfront.
Group assignments: students work in team to solve some business cases related to
innovation and technology.

© Università Bocconi - Via Sarfatti, 25 Milano - PI 03628350153 Pag. 7/10

 Programmi insegnamenti - Divisione Didattica

Idea presentation: teams work in developing innovative ideas and present them in class.
Instant polls: students are asked to assess ideas of other teams, also used for gathering
responses on different topics.
Online quizzes: for a quick assessment of the learning process.

Assessment methods

Continuous Partial exams General exam

assessment
Written individual exam x
(traditional/online)
Group assignment x
(report, exercise,
presentation, project
work etc.)
Active class x
participation (virtual,
attendance)

ATTENDING STUDENTS

The students' assessment is based on three components:

1. Written exam (graded over 31), consisting of open and multiple-choice questions. The
open questions are aimed to assess the students' ability to use the tools illustrated
during the course to analyze decisions and contexts where innovation plays a crucial
role. The multiple-choice questions are aimed to assess the students' effort to learn
and master the main concepts of the course.
2. Group assignments (extra points) aimed to assess the students' ability to analyze
complex situations where innovation plays a crucial role.
3. Class participation (extra points).

NOT ATTENDING STUDENTS

The students' assessment is based on:

Written exam (graded over 31), consisting of open and multiple-choice questions. The
open questions are aimed to assess the students' ability to use the tools illustrated

© Università Bocconi - Via Sarfatti, 25 Milano - PI 03628350153 Pag. 8/10

 Programmi insegnamenti - Divisione Didattica

during the course to analyze decisions and contexts where innovation plays a crucial
role. The multiple-choice questions are aimed to assess the students' effort to learn
and master the main concepts of the course.

Teaching materials

ATTENDING AND NOT ATTENDING STUDENTS

Melissa Schilling. Strategic Management of Technological Innovation. 6th Edition. McGraw Hill.
2020.

IMPORTANT: Acquiring the textbook is not required. We will follow it during the course, but
slides, cases and readings are sufficient for preparing for the final exam. This material will be
available on B-B.

Exam textbooks & Online Articles (check availability at the Library)

Last change 01/06/2022 16:37

BIEM (6 credits - II sem. - OBS | SECS-P/08)

Course Director:
ANDREA FOSFURI

Classes: 34 (II sem.)

© Università Bocconi - Via Sarfatti, 25 Milano - PI 03628350153 Pag. 9/10

 Programmi insegnamenti - Divisione Didattica

Instructors:
Class 34: ANDREA FOSFURI

© Università Bocconi - Via Sarfatti, 25 Milano - PI 03628350153 Pag. 10/10

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