Scribd
Upload
60 views

BUS 5117 - Written Assignment 1

The document discusses a municipal airport's plans to allow larger aircraft to use its facilities. This will create advantages like increased tourism and flight options, but also disadvantages like more noise and pollution. It proposes two committees for strategic management: a planning committee and a budget committee. It also discusses identifying internal and external stakeholders, integrating stakeholders in the process through transparency and involvement, keeping stakeholders informed through communication plans and meetings, and implementing the strategic plan through information analysis, strategy formulation, implementation, and evaluation.

Uploaded by

Muzaina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
60 views

BUS 5117 - Written Assignment 1

The document discusses a municipal airport's plans to allow larger aircraft to use its facilities. This will create advantages like increased tourism and flight options, but also disadvantages like more noise and pollution. It proposes two committees for strategic management: a planning committee and a budget committee. It also discusses identifying internal and external stakeholders, integrating stakeholders in the process through transparency and involvement, keeping stakeholders informed through communication plans and meetings, and implementing the strategic plan through information analysis, strategy formulation, implementation, and evaluation.

Uploaded by

Muzaina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

University of the People

BUS 5117: Strategic Decision Making and Management

Written Assignment: Unit 1

Dr. Dezi Waterhouse

June 22, 2022


Abstract

There is a municipal airport that has plans in the near future to grant permission to larger aircraft

to land at its facilities. As a result, there will be advantages and disadvantages; the advantages

are summarized in the growth of tourism and the absorption of a greater number of flights and

multiple types of aircraft; on the other hand, the disadvantage includes the increase in the noise

rate and the amount of environmental pollution associated with aircraft exhaust and the waste

following it. In this paper, the following will be discussed: 1) Potential internal and external

stakeholders, 2) Two committees will be proposed as a part of strategic management process, 3)

the integration of external stakeholders in the strategic management process, 4) keeping

stakeholders informed and 5) implementing the strategic plan.


A stakeholder is any person or group of actors who has an interest in a particular situation. The

stakeholder can also be considered as an influencing party that means they have a right in the

final decision-making process. The stakeholders are divided into two, internal and external, and

it is of high significance to include them in the decision-making process before implementation

(Boundless, n.d.).

In this scenario, the stakeholders can be dividing as following:

Internal stakeholders (Nonprofit inclusiveness, n.d.).

 Board of Directors

 Current and subsequent staff

 Suppliers

 Volunteers

 Donors

External stakeholders

 Customers

 Governmental authorities

 Air carriers

 Community partners

 The media

 Members of the groups the organization serves

 Leaders from the nonprofit, public and private sectors

Strategic Management Process: Two Committees


The two strategic administration committees that will be part of the strategic management

process are 1) planning and follow up committee and 2) Budget committee. The planning and

following up committee work to identify risks and opportunities and follow up operations while

the budget committee concerns with setting the project budget according to the results of the

planning committee.

Strategic Management Process: Integration of External Stakeholders

Integration external stakeholders are done through several means and the most important are the

following (Posey, 2000):

 Transparency based communication – this is through sharing information in a meaningful

manner; all external stakeholders need to know the basic purpose of the airport expansion

project and what consequences will be entailed for its construction, whether it be good or

bad.

 Actively involving them into the planning process – through effective communication

and strategic planning inputs such as meeting, surveys, suggestion log and newsletter

releases.

 Ensuring that external stakeholders know the strategic plan step-by-step – This is done

periodically with an examination of how they contribute to its objective; giving them

enough time to analyze, discuss and understand.

Keeping Stakeholders Informed

Keeping stakeholders informed is done by the following steps (Bowen, 2009):


 Create a comprehensive communication plan – it contains both, background on the

project and stated objectives and potential risks involved in the inability to communicate

regarding budget.

 Use reporting software – Use excellent project management software to keep the

stakeholders informed such as Primavera and Microsoft Project.

 Stakeholder meetings – These meetings should be held multiple times during the project

management process to ensure that the information in the project was read up to date.

Implementation of the Strategic Plan

 Collecting and analyzing information by studying the air traffic around the area, the

number of targeted tourists, the capacity of the airport that will bear these numbers and

what damages will result from that.

 Formulating a strategy by identifying the resources the business currently has, which can

help in reaching the set goals and objectives; it specifies which areas the company should

seek to obtain external resources from.

 Implementation of the strategy by clarifying the responsibilities and duties of each

individual within the organization and how it fits with the general objective.

 Evaluation and control includes evaluation of strategy, control and performance

measures, consistent review of internal and external issues and taking corrective actions

when necessary.

In conclusion, the process of strategic management with stakeholders is more than just a set of

rules to be followed; its is a comprehensive approach that senior management must think

strategically to serve the stakeholders internally and externally; therefore, the strategic
management process is best implemented when everyone in the company understands this

strategy.

References

Boundless. (n.d.). Business Stakeholders: Internal and External. http://oer2go.org/mods/en-

boundless/www.boundless.com/accounting/textbooks/boundle

ss-accounting-textbook/introduction-to-accounting-1/overview-of-key-elements-of-the-b

usiness-19/business-stakeholders-internal-and-external-117-6595/index.html

Bowen, R. (2009). Ways to Keep Project Stakeholders Informed.

https://www.brighthubpm.com/monitoring-projects/52884-keeping-project-stakeholders-i n-the-

loop/

Clayton, K. (2019). The Five Stages of the Strategic Management Process.

https://smallbusiness.chron.com/five-stages-strategic-management-process-18785.html

Nonprofit Inclusiveness. (n.d.). Identifying internal and external stakeholders.

http://www.nonprofitinclusiveness.org/identifying-internal-and-external-stakeholders

Posey, P. (2000). Stakeholder Engagement for Strategic Planning

https://www.everettcc.edu/ccec/enewsletters/stakeholder-engagement-strategic-planning

You might also like