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2023 Style Guide

The document provides style guidelines for the Sidney Museum & Archives in 2023, including official primary colors of burgundy, cyan, lime, and beige; secondary colors of black and forest green; fonts of Libre Baskerville and Arimo or Arial; and a template for creating signs using Canva. General notes specify that additional graphics for signs should be simple black and white vectors, though red or yellow can be used for caution signs.

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58 views

2023 Style Guide

The document provides style guidelines for the Sidney Museum & Archives in 2023, including official primary colors of burgundy, cyan, lime, and beige; secondary colors of black and forest green; fonts of Libre Baskerville and Arimo or Arial; and a template for creating signs using Canva. General notes specify that additional graphics for signs should be simple black and white vectors, though red or yellow can be used for caution signs.

Uploaded by

api-401170645
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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2423 Beacon Avenue, Sidney, BC V8L 1X5

(250) 655-6355 • [email protected]

SIDNEY MUSEUM & ARCHIVES 2023 STYLE GUIDE

Written & Compiled By


Orion Denroche
Museum Assistant & 2023 Summer Student

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Official Primary Colours

#540319 (R84, G3, B25) - Burgundy


Appropriate Uses: logo text, logo line art, sign borders, text break designs. Most
prominent design colour.

#50C3DA (R80, G195, B218) - Cyan


Appropriate Uses: secondary logo colour, minor design elements

#71B543 (R113, G181, B67) - Lime


Appropriate Uses: secondary logo colour, minor design elements

#F7DBBA (R247, G219, B187) - Beige


Appropriate Uses: backgrounds, tertiary logo colour
------------------------------------------------------------------------------------------------------------------------------

Official Secondary Colours

#000000 (R0, G0, B0) - Black


Appropriate Uses: Text, logo line art if Burgundy is unsuitable

#008000 (R0, G128, B0) - Forest Green


Appropriate Uses: Only to be used in the borders of item display cards.

------------------------------------------------------------------------------------------------------------------------------
Official Fonts

For use in signage around the museum: Libre Baskerville, Italicized, #000000

Example:

For use in logos and other brand design: Libre Baskerville, Bold, #540319 for logos
#000000 for anything else
Example:

For use in display panels & labels: Either Arimo or Arial, bolded for titles, unbolded
for body paragraphs, #000000
Example:

------------------------------------------------------------------------------------------------------------------------------
General Notes:
All visitor-facing signs should be created using
the Canva “Sign Template Horizontal” template,
available at https://www.canva.com/design/DAF
c7EuzItY/yZjnYtalmP24xLVbB-Q3pA/edit?analy
ticsCorrelationId=e6d12903-7f7e-4884-8911-22
68158c41fd

Additional graphics added to this format should be


simple black and white vector graphics, though
the strategic use of red or yellow for signs meant
to caution guests of a hazard is acceptable.

Example of sign format:

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