E - Commerce Unit V
E - Commerce Unit V
Mobile commerce, also known as mCommerce for short, refers to the buying
and selling of goods and services among buyers and sellers via wireless devices,
such as tablets or mobiles. Thus, online shopping via a desktop computer will
not be counted as mobile commerce.
Do you use electronic payment applications, such as Apple Pay, Samsung Pay,
or Android Pay? They are created by app developers so that users can make
money payments through a direct connection to their bank account. To ensure
safety and security, often, they will have two-factor authentication enabled.
That is, in addition to the password of the application account, the user also
needs to authenticate the account via his phone number.
Thus, you do not need to log in to the website on your computer to make
payment transactions like before. Not limited to in-app purchasing, mobile
banking apps, now mobile commerce technology also allows you to locate,
shop, buy tickets, book hotel rooms, meals, and more.
WAP protocol was resulted by the joint efforts of the various members of WAP
Forum. In 2002, WAP forum was merged with various other forums of the
industry resulting in the formation of Open Mobile Alliance (OMA).
WAP Model:
The user opens the mini-browser in a mobile device. He selects a website that
he wants to view. The mobile device sends the URL encoded request via
network to a WAP gateway using WAP protocol.
The WAP gateway translates this WAP request into a conventional HTTP URL
request and sends it over the internet. The request reaches to a specified Web
server and it processes the request just as it would have processed any other
request and sends the response back to the mobile device through WAP gateway
in WML file which can be seen in the micro-browser.
WAP Protocol stack:
1. Application Layer:
This layer contains the Wireless Application Environment (WAE). It contains
mobile device specifications and content development programming
languages like WML.
2. Session Layer:
This layer contains Wireless Session Protocol (WSP). It provides fast
connection suspension and reconnection.
3. Transaction Layer:
This layer contains Wireless Transaction Protocol (WTP). It runs on top of
UDP (User Datagram Protocol) and is a part of TCP/IP and offers transaction
support.
4. Security Layer:
This layer contains Wireless Transaction Layer Security (WTLS). It offers
data integrity, privacy and authentication.
5. Transport Layer:
This layer contains Wireless Datagram Protocol. It presents consistent data
format to higher layers of WAP protocol stack.
Cellular Network communication
A mobile device is linked to its base station using an air-based interface and
also using a physical and link layer protocol.
Every base station is connected to the Mobile Switching Centre to help set
up a call and mobility network by connecting mobile phones to wide area
networks. Whereas, devices used in wireless networks are used to access the
internet.
Step 1 − When we turn on the cell phone, the Control Channel seeks to
get the SID (System Identification Number).
Step 2 − The Control Channel is a special frequency used by the phone
and base station to communicate with each other.
Step 3 − If the cell phone finds it difficult to get a connection to the
control channel, a "no service" message is shown.
Step 4 − If the SID is accessed from the cell phone, it compares the SID
to the SID programmed on the phone. If both SID's match, the phone
recognises the portion of its home system as the cell it communicates
with.
Step 5 − The handset, along with the SID, also transmits a registration
request and the MTSO (Mobile Telephone Switching Office) keeps track
of the location of your phone in a database. When it needs to ring the
phone, MTSO understands which cell you are in.
Step 6 − Then, the MTSO gets the signal and tries to locate the phone. In
its database, the MTSO searches to find the cell in which the phone is
stored. To take the call, the MTSO then chooses a frequency pair.
Step 7 − The MTSO communicates over the control channel with the cell
phone to tell it what frequencies to use. Once those frequencies are
switched on by the cell phone and the tower, the call is associated.
Step 8 − When the mobile phone moves towards the edge of the cell, the
base station of the cell will experience a drop in signal power. The base
station in the cell in which the phone travels will be able to see the signal
intensity of the phone rise at the same time.
Step 9 − By means of the MTSO, the two base stations coordinate
themselves. At some level, on a control channel, the cell phone gets a
signal and guides it to change frequencies. This will make the phone
move to a new cell.
What is spectrum ?
Spectrum refers to the invisible radio frequencies that wireless signals travel
over. Those signals are what enable us to make calls from our mobile devices,
tag our friends on Instagram, call an Uber, pull up directions to a destination, and
do everything on our mobile devices.
The frequencies we use for wireless are only a portion of what is called the
electromagnetic spectrum.
You might have read that we need more of all three for robust 5G networks.
That’s because each band of spectrum is essential for a different kind of
communication and use case:
These spectrum frequencies are transmitted between cell sites and our mobile
devices. The most common cell sites in use today are the 150 foot cell towers we
are accustomed to seeing along highways or atop tall buildings. But small cells
—small scale antennas—are now being rapidly deployed to densify network
coverage and provide more frequent connection points for 5G’s mid- and high-
band spectrum.
The FCC often allocates spectrum for commercial use through a spectrum
auction. These auctions work like any other—tracts of spectrum are available to
be purchased by the highest bidders, raising money for the U.S. Treasury.
Spectrum is a finite resource, however, and we cannot make more of it. But the
good news is that spectrum can be repurposed. The federal government controls
roughly 60 percent of spectrum, and regulation and legislation can help identify
bands that the government should reallocate for commercial use.
Spectrum is a highly complex concept, but the bottom line is that it’s the core
component of wireless communications. All of the amazing benefits 5G
promises—smart cities, telemedicine, agricultural advancements, and more—
depend on it. And the more effectively we utilize it, the greater the benefits.
Mobile commerce, also known as mCommerce for short, refers to the buying
and selling of goods and services among buyers and sellers via wireless devices,
such as tablets or mobiles. Thus, online shopping via a desktop computer will
not be counted as mobile commerce.
Do you use electronic payment applications, such as Apple Pay, Samsung Pay,
or Android Pay? They are created by app developers so that users can make
money payments through a direct connection to their bank account. To ensure
safety and security, often, they will have two-factor authentication enabled.
That is, in addition to the password of the application account, the user also
needs to authenticate the account via his phone number.
Thus, you do not need to log in to the website on your computer to make
payment transactions like before. Not limited to in-app purchasing, mobile
banking apps, now mobile commerce technology also allows you to locate,
shop, buy tickets, book hotel rooms, meals, and more.
Mobile shopping
Mobile banking
Now, transferring and receiving money over the internet has never been easier
and more compact. Most banks have developed this service for mobile phones.
Mobile payment
The cashless needs of users have been met with diverse mobile payment
options.
Currently, not only businesses but also banks are increasingly investing in
mobile commerce technology to improve their mobile apps. It is estimated that
by 2023, the revenue of the mobile payment market will reach $4.574 billion.
SMS
With this mobile commerce technology, users will receive one-way push
notifications, such as news, alerts, offers, and other data. In addition, two-way
interactive messaging is also supported, allowing users to message call centers
to look up personal information, such as bank accounts.
USSD
WAP/Mobile Web
It is suitable for users who do not use smartphones but still want to use mobile
web access services. Compared to the original WAP standards, WAP 2.0 is a
step further, providing them much closer to a desktop and laptop Web
experience. It is a variation of HTML, which most smartphones are supporting
for their users to use. However, WAP does not have access to the features of
users’ mobile phones like every app does.
STK
STK stands for SIM Toolkit, which is used by appearing in the menus of mobile
devices as a permanent application through being stored on the Subscriber
Identity Module (SIM) card. This mobile commerce technology uses the SIM to
receive requests from the application, then sends the information to give
commands to the mobile device. What makes STK so highly regarded also
includes its security capabilities in the form of identity verification and
encryption, making it ideal for financial or mobile commerce deployments.
The variety of payment options is also its advantage as it can help the
customer’s purchase process go faster. Specifically, about these options, we will
explain more clearly below.
Can be expanded
With mobile commerce technology, all parts of your business can be expanded
to suit the growth of each stage of the company. It is also partly thanks to the
support of platform providers as a competitive factor to attract businesses
looking to invest in this area.
Below the opportunities that mobile commerce technology brings, we should not
ignore some of the following mobile commerce threats:
From high-performing mobile apps, we’ve researched and compiled some must-
have features. You can refer and apply these mobile commerce features for your
application to be more successful.
Push notifications: Make sure it’s useful and relevant to your customers’
interests, i.e., promotions, new developments, order statuses, etc.
Location tracking: This feature will make your push notification content
more useful and can improve your mobile commerce marketing strategy.
User profiles: It not only provides benefits to you but also your
customers. Based on it, you can personalize the customer experience,
increase sales, and boost customers’ loyalty as well.
Social media integration: Social media is a huge source of potential
customers. Therefore, you should not ignore the integration of popular
platforms like Facebook or Instagram into your app.
Customer loyalty program: This is an effective way for you to take care
of your longtime customers. They tend to benefit the business more than
new ones by spending more money on each order and are also willing to
introduce your brand to those around them.
Lots of mobile commerce payment methods: As we said, limited payment
options can lead to payment delays for some customers for a period of
time and even forever.
Speedy checkout process: The payment process taking place in just a few
seconds on mobile devices will bring a surprisingly high conversion rate.
App analytics: Customers are always changing. As a result, your app will
also need to be continuously improved through app analytics to keep up
with them and meet their needs.
Mobile wallets
Popular mobile wallets are PayPal, Amazon Pay, Apple Pay, Google Pay, and
Samsung Pay.
Mobile transfer
With this form of payment, customers at the store will not need to swipe a card
or use cash but simply download and install select mobile wallets. They can
then put their smartphone close to a supported terminal at the checkout to
validate and transmit payment. Money will be automatically deducted from
their wallet.
It is similar to mobile wallets, except that it is only used when the customer is
transacting at the store or point of sale of a single brand with which it is
affiliated. To do this, the customer must register an account and provide his/her
information on the dedicated mobile application provided by the brand. Names
that use this mobile commerce technology are Walmart, Starbucks, and Taco
Bell, etc.
If you will need to install a complex and fixed card reader in one place in the
traditional card payment method, the mobile POS uses a mobile card reader,
which is portable. Not only that, but the purchaser only needs their mobile
phone coming with a small attached card reader or contactless card reader.
Yea Description
r
1982 At & T divested and Server RBOC (Regional Bell Operation Companies)
formed to manage the cellular operation.
1996 Six Broad Band PCS (Personal Communication Services) licensed bands (120
MHz) almost reader 20 billion US dollar
1997 Broad band CDMA constructed and of the 3rd generation mobile.
1999 Powerful WLAN systems were evolved, such as Bluetooth. This uses 2.4 MHz
spectrum.
Generations of Wireless Communication
1G
o This is the first generation of wireless telephone technology, mobile
telecommunications, which was launched in Japan by NTT in 1979.
o The main technological development in this generation that distinguished
the First Generation mobile phones from the previous generation was the
use of multiple cell sites, and the ability to transfer calls from one site to
the next site as the user travelled between cells during a conversation.
o It uses analog signals.
o It allows the voice calls in one country.
Disadvantages
o Poor quality of voice
o Poor life of Battery
o Size of phone was very large
o No security
o Capacity was limited
o Poor handoff reliability
2G
o This is the second generation of mobile telecommunication was launched
in Finland in 1991.
o It was based on GSM standard.
o It enables data transmission like as text messaging (SMS - Short Message
Service), transfer or photos or pictures (MMS ? Multimedia Messaging
Service), but not videos.
o The later versions of this generation, which were called 2.5G using GPRS
(General Packet Radio Service) and 2.75G using EDGE (Enhanced data
rates for GSM Evolution) networks.
o It provides better quality and capacity.
Disadvantages
o Unable to handle complex data such as Video
o Requires strong digital signals
3G
o 3G is the third generation was introduced in early 2000s.
o The transmission of data was increased up to 2Mbits/s, which allows you
to sending or receiving large email messages.
o The main difference between 3G and 2G is the use of packet switching
rather than circuit switching for data transmission.
o Faster communication
o High speed web or more security
o Video conferencing
o 3D gaming
o TV streaming, Mobile TV, phone calls etc. are the features of 3G.
Disadvantages
o Costly
o Requirement of high bandwidth
o Expensive 3G phones
o Size of cell phones was very large.
4G
o 4G is the fourth generation of mobile telecommunication which was
appeared in 2010.
o It was based on LTE (Long Term Evolution) and LTE advanced
standards.
o Offer a range of communication services like video calling, real time
language translation and video voice mail.
o It was capable of providing 100 Mbps to 1Gbps speed.
o High QoS (Quality of Service) and High security.
o The basic term used to describe 4G technology is MAGIC. Where :
M - Mobile multiedia
A - Anytime anywhere
G - Global mobility support
I - Integarted wireless solution
C - Customized personal service
Disadvantages
o Uses more battery
o Difficult to implement
o Expensive equipment are required
5G
o It is refered to fifth generation wireless connection which will be
probably implemented by 2020, or even some years earlier.
o Machine to machine communication can be possible in 5G.
o 5G will be able to performs Internet of Things (IoT) for smart home and
smart city, connected cars etc.
o This generation will be based on lower cost, low battery consumption and
lower latency than 4G equipment.
o There will be much fater transmission rate of data to the previous
versions. Thus the speed of 5G will be 1Gbit/s.
E-Commerce Portal
corporate identities,
brands and
products/services
that can be bring in to the forefront and serves companies effective publicity
alternatives which can increase their recognition and availability across the
world.
What is an HRIS?
HRIS stands for Human Resources Information System. The HRIS is a system
that is used to collect and store data on an organization’s employees.
In most cases, an HRIS encompasses the basic functionalities needed for end-to-
end Human Resources Management (HRM). It is a system for recruitment,
performance management, learning & development, and more.
An HRIS is also known as HRIS software. This is a bit confusing as it implies
that different systems can have different software running on them. However,
this is not the case. The HRIS is, in essence, an HR software package.
The HRIS can either run on the company’s own technical infrastructure, or,
more common nowadays, be cloud-based. This means that the HR software is
running outside of the company’s premises, making it much easier to update.
sBenefits of an HRIS
Efficiency. Having all this information stored in one place not only benefits
accuracy but also saves time. Some companies still keep a lot of data about
employees as physical paperwork. Finding the right folder, and locating the
right sheet, can take up a lot of staff time.
Working with an HRIS has multiple benefits for the organization, HR, and the
employee. Using an HRIS becomes interesting when you have between 30 to 50
employees.
HRIS functions
There are different kinds of HRIS systems and software. Because an HRIS
encompasses all the functionalities for HR, all separate functionalities are part
of the system. These functionalities include:
Applicant Tracking System (ATS). This software handles all the company’s
recruiting needs. It tracks candidate information and resumes, enables
recruiters to match job openings to suitable candidates from the company’s
application pool, and helps in guiding the hiring process.
The common characteristic for all HRIS systems is that they have been designed
as transactional systems. They are databases that record a company’s
transactions. An example of a transaction is when new employees join the
company.
This is the second reason why the practical use of reporting and analytics for
these systems is limited. Be aware of this when you are talking to HRIS
providers, as they often tout their systems to be excellent in data reporting and
analytics.
HRIS suppliers
The HRIS software market is fiercely competitive; there are thousands of HRIS
suppliers to choose from. Gartner’s Magic Quadrant below lists the best-known
Human Capital Management suits for 1,000+ employee enterprises. These
include Workday, Oracle, SAP, ADP, Ceridian, Kronos, and more. Listing all
the HRIS suppliers or declaring the best HRIS, would be impossible.
It can’t be generalized as the best HRIS for your company depends on the
specific needs of an organization. These five HCMs are widely considered to be
leaders: