Unit 7
Unit 7
Objectives
After going through this unit, you should be able to:
• understand the need and various forms of financing the business
• appraise equity and debt financing options
• realize the challenges faced by the enterprise for financing at initial stage
• analyse the current scenario with respect to various sources of financing
Structure
7.1 Introduction
7.2 Sources of Finance
7.3 Stage of Business Development and Source of Funding
7.4 Bootstrapping Techniques
7.5 Angel Investors
7.6 Venture Capital Investors
7.7 Term Loan
7.8 Debentures
7.9 Summary
7.10 Key Words
7.11 Self-Assessment Questions
7.12 References/Further Readings
7.1 INTRODUCTION
Having checked the feasibility of business idea and prepared the project
report, it is the time for an entrepreneur to look for the options for financing
the project.
There are many challenges related to finance, that the entrepreneur has to
face at initial stage of business development.
• In the seed or start up stage, the entrepreneur may not have sufficient
collateral to be offered to the bank for availing the traditional term
finance.
• Moreover, in the initial stage, the funding requirement will be small and
the risk will be high. So, investors may not be interested to invest their
money.
• If the entrepreneur is starting something new for the first time, there will
be no proven commercial success of his or her business idea so it will be
very difficult to attract the external investment and the internal funding
may not be sufficient to execute the business idea.
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Establishing a New • At initial stage, the entrepreneur may not have reputation or credibility in
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the market to attract the external investors.
• Initial Public Offering (IPO) is not viable option for raising the funds at
this stage as the new ventures may not be eligible for IPO as per
Securities and Exchange Board of India (SEBI) guidelines (NSE India,
n.d.).
Internal Sources:
When the entrepreneur manages the funds from within the enterprise, it is
known as using internal sources. This refers to the owner’s own money
known as equity capital. It also includes the deposits and loans given by the
promoters or directors as the case may be. Sometimes, the promoters raise the
personal loan on their investments in life insurance policy, provident funds,
fixed assets or any other form of investments. If the business is already
running, the entrepreneurs retain a part of earnings and plough back in the
business for expansion. These retained earnings may not be very huge
amount for small enterprises, however, it forms a part of internal sources.
External Sources:
External sources include all other sources which are not internal. External
sources of funds may be further divided in to two parts.
1. Debt financing
2. Equity financing
Debt financing includes the borrowings from banks and financial institutions
for meeting the short term (working capital) and long term (Term Loan)
capital requirements. It also includes issue of debentures. While angel
investment, venture capital investment, private placement, private equity;
form the part of equity financing.
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Financing an
Enterprise
According to the Pecking order theory of finance, preferences are given to the
sources of finance in some order. The entrepreneurs should first prefer
internal funding option over external funding. In external funding also, the
preference should be given to debt financing over equity financing. This is
because as we move from internal funding to debt funding to equity funding,
the risk of financing increases and so as the cost of financing.
The first stage of any business is Pre-seed funding stage. Here, the
entrepreneurs just have an idea. Here, the funding is needed to test the
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feasibility of the idea and conducting the market research. Here, there are no Financing an
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customers or market. During the seed stage, the businesses can rely upon use
of bootstrapping techniques. This concept is explained in detail in the next
section. Once the idea seems feasible through market research, business
moves to the next stage i.e. start-up stage. Here, the prototype of the product
or the service is ready. According to the findings of the market research and
pilot testing, changes are made in the product or the service concept. Seed
and start-up stage; both are preliminary stage of venture development.
Hence, the businesses in these stages, rely upon their own money (personal
savings) or borrow from their family or friends. One can also think of
availing government grants at this stage. These days, the entrepreneurs can
approach angel investors or crowd funding platforms to fund the business
needs at this stage.
In the next phase, now the customer base is ready. The entrepreneur wants to
expand his business with new product or service, expand customer base and
management team. This is an early expansion stage. Here, the venture
capital investors help the entrepreneurs in raising the funds and expanding the
business through a series of funding. Once the start-up is matured and at the
advance stage, it can also think of raising the debt capital from the banks and
financial institutions as discussed earlier.
In the last stage, when the start-up wants to grow further and diversify, the
option of offering the shares to public i.e. IPO, private equity, private
placement etc. can be considered. This is the last stage of the start-up funding
stages.
Activity 1
Conduct an Interview with three entrepreneurs, Identify the stage of venture
development and also list down various sources of funding used by them at
these stages.
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Establishing a New • Buying used equipment instead of investing in new ones.
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• Renting the physical space instead of buying the land and building.
• Working from home to save upon the infrastructure cost.
• Availing discount from the suppliers.
• Use of credit cards to pay for expenses and earning credit time for
delaying the payments.
• Partnering instead of employing to save upon salary.
• Easy loan from family and friends to save upon the interest cost.
• Sharing of equipment-employees and office space for cost saving.
• Employing the relatives and friends at below market salaries.
• Obtain advance payment from customers.
Advantages
• Since the entrepreneurs do not raise equity or debt funding while
bootstrapping their ventures, it gives a complete freedom and flexibility
to them to implement their strategies. There is no interference of
investors in the operations of the business.
• They can retain the complete ownership of the business as there is no
involvement of external investors.
• Building a business from a scratch without the support of the investors,
gives a sense of achievement and accomplishment to the entrepreneurs.
Limitations
• Too much of bootstrapping can prove to be risky. There can be liquidity
crunch. Sometimes, it limits the ability of the start-up to scale up and
reaches its full potential without the support of investors.
• While bootstrapping, the entrepreneurs might be multi-tasking which at
times may be stressful and time consuming.
• The entrepreneurs might have to work meticulously to keep the records
of cash flows and needs more organized and systematic.
• The risk of failure can be higher for bootstrapped business as the
entrepreneur bears the entire risk without sharing it with other investors.
Activity 2
Interact with entrepreneurs who have established successful businesses and
ask them which bootstrapping techniques they have applied at the initial
stages of venture development.
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Financing an
7.5 ANGEL INVESTORS Enterprise
Angel investors, also known as seed investors, are high net worth individuals
who invest directly into promising entrepreneurial businesses in return for
equity shares in the companies at initial stage of venture development. Angel
investment is also known as informal risk capital as their investment
approach is not very professional or formal such as venture capital investors.
This term actually originated with funding of Broadway plays in the early
1920s and 30s for getting productions “off the ground”.
Following are the features of angel investment:
• Unlike traditional investors, angel investors invest in unconventional and
highly risky investments.
• Angel investors bridge the gap between (a) early founders, friends and
family financing and (b) later institutional financing.
• Many angel investors are entrepreneurs themselves, as well as corporate
leaders and business professionals. They have a very good knowledge of
technology and business acumen.
• Angel investor not only provide capital but also support the investee in
non-financial way. They mentor and coach their portfolio companies,
often leading to healthy and stable growth. They also introduce
entrepreneurs to potential customers, suppliers and investors. They
provide solution to potential problem areas and help the start-up firms
gain credibility in the market.
• They mostly invest locally. This is because they believe in hands on
approach. They regularly visit the investees and are involved in the
strategic decisions of the companies. This can be done better when they
invest locally.
• As noted earlier, they are informal investors and their decision to invest
in the start-up is mostly driven by referrals. When a start-up is referred
by the past investees, friends or consultants; it becomes easier for them
to rely and invest in such referred enterprises.
Reasons for Angel Investment
Besides the financial motive i.e., return on investment (ROI), there are
multiple reasons for investment by angel investors. They are explained as
below:
• As many of the angel investors are entrepreneurs themselves, they know
the common problems faced by many of the budding entrepreneurs.
Hence, they want to come forward and help them.
• Sometimes angel investors want to support the entrepreneurs from their
home ground/native place.
• Angel investors have entrepreneurial spirit and are always moved by
their hunch for innovation and creativity. By investing in new business
ideas, they would always stay connected with new inventions and stay
involved.
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Establishing a New • Angel investors are successful entrepreneurs and business leaders.
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Society has given enough name, fame and wealth to them. They feel that
now it is time to give back to the society by investing in the start-ups.
• Beyond all these reasons, by investing in emerging business ideas, they
want to contribute their personal skills and contacts to the entrepreneurs.
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Activity 3 Financing an
Enterprise
Visit the website of any angel investment network operating in India and
write a note on the process followed by them in helping the investors and
entrepreneurs for fund raising. Also, make a list of ten popular angel
investors in India.
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1. Deal Origination
The VC investment process begins with this first step. Here, the sources
are identified through which VCs generate the deals for investment. The
most preferred source of deal for VCs is referral system. Here, the
investment deals may be referred to the VCs by past investee companies,
140 friends, industry association, trade partners or their parent organization.
VCs also actively search for promising investment opportunities through Financing an
Enterprise
participation in trade fair, business plan competitions, seminars, trade
fairs, conferences, exposure visits etc. And finally, the intermediaries can
also play an active role here. The entrepreneurs may approach
intermediaries and such intermediaries can connect the VCs with the
entrepreneurs.
2. Screening
On the basis of some broad criteria such as industry, size of investment,
stage of financing, market scope, geographic location etc; the VCs
conduct the preliminary screening of the proposals before the in-depth
analysis. VCs receive so many business proposals for investment. It is
not feasible to conduct detailed analysis for all of them. Hence, primary
screening of the submitted proposals will help them to save their time
and resources. The entrepreneurs may be called or on the basis of brief
profile submitted by them, screening can be carried out.
3. Evaluation (Due Diligence)
Once the business proposal looks promising prima facie in the screening
stage, it goes for detailed evaluation i.e. Due Diligence. The viability of
the business idea is examined thoroughly here. Technical feasibility,
marketing feasibility, financial feasibility, human resource feasibility,
legal feasibility etc. are considered here. Besides the feasibility aspect,
VCs also give importance to the management team of the venture. They
assess whether the entrepreneur has the right skills, education,
experience and vision (long term plan) required for the scalability of the
venture.
This stage may require significant time and resources. VCs will engage a
multi-disciplinary team of experts belonging to different areas such as
legal, infrastructure, management, information technology etc. for
conducting the due diligence.
As VCs are accountable and answerable to limited partners for the
returns on the invested capital, they give higher weightage to the step of
conducting the due diligence.
4. Deal Structuring
Once the due diligence is completed and the proposal qualifies for
investment, the deal is negotiated between the VCs and the
entrepreneurs. At this stage, the terms and conditions of the investment
such as size of the investment, type of security, ownership proportion,
duration of investment, type of exit, covenants i.e., restrictive conditions
by the VCs such as change in the management etc, are decided. These
terms should be mutually beneficial to VCs and the entrepreneurs; as
well as flexible to accommodate any changes in future.
5. Post-Investment Activity
Once the deal is negotiated and the investment is made by the VCs, the
investors become a part of ownership and actively involve themselves in
the management of the investee company. They may not interfere in the
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Establishing a New day-to-day operations. However, they would definitely advise on the
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strategic matters and decision making. VCs can influence the decision of
the management though their representation in the board of the company.
6. Exits Plans
This is the final stage in the investment process. VCs stay involved in the
company for long term and work along with the management for its
growth. Their exit is planned at the early stage of deal negotiation itself.
Once that time period is reached, VCs may sell their stake for exiting,
from the venture. There are few alternatives for the exit. VCs may sell
their stake back to the promoters (management buyout), to other
investors, to competitors or to the public i.e. through IPO. IPO is the
most preferred way for exit of the VCs.
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Meaning: Angel investors are high net worth individuals who invest their Financing an
Enterprise
own money in the seed or early stage ventures. While VCs are professionally
managed firms and invest limited partners’ money in the early expansion or
expansion stage ventures.
Investment Size: Since angel investors invest their own money at seed stage,
the amount invested by them is less while the VCs pool funds from large
investors and invest at expansion stage so the funds invested by them is
higher.
Activity 4
Select any venture capital funded company and evaluate that investment deal
in detail including the year of investment, deal size, stage of funding, role of
venture capital fund, exit mechanism etc.
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7.8 DEBENTURES
Like term loan, debentures are also debt instruments for raising medium to
long term capital. Those who invest in issue of debentures are known as
debenture holders and they are the creditors of the firm. Guidelines for
issuing the debentures are mentioned in Companies Act, 2013.
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Following are the features of debentures: Financing an
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• Trustees: Normally, there are three parties to the debenture issue; Issuer,
Trustees and Debenture Holders. To protect the interest of the debenture
holders, trustees are appointed through Trust Deed. Trustees supervise
the obligation of the borrowing firm.
• Voting Rights: Since, debentures are a part of debt capital and not
equity capital, debenture holders do not have any voting rights.
7.9 SUMMARY
This unit discusses various sources of financing used by the entrepreneurs at
different stages of venture development. There are many challenges that an
entrepreneur has to face while starting the business. Arranging fund for the
business is one of the critical ones. At initial stage, when the entrepreneur is
exploring something new, the investor shy away from such projects. As the
risk of losing money is very high at this stage, the traditional funding options
are not suitable. Despite many challenges, there are enormous opportunities 145
Establishing a New for entrepreneurs in India. To match the requirement of funding at this stage,
Enterprise
the ecosystem of entrepreneurship provides the option of risk capital which
mainly includes angel investment and venture capital investment. Both are in
the form of equity investment and these investors play an active role in the
management of the start-ups. As the risk is very high at this stage, these
investors expect higher returns as well. Although, angel investors are
informal investors and do not invest in the venture just for the monetary gain.
Once the venture reaches to a stage where no further handholding by the
investors is required and there is no uncertainty about the cash flow, the
entrepreneurs can explore the option of raising debt capital in the form of
term loan from the banks/financial institutions or through issue of debentures.
These debt funds help in expansion of existing line of business, diversifying
in to new businesses or buyout of small companies.
Earning Per Share (EPS): EPS is calculated by dividing the profit after tax
by the number of equity shares. This is an indicator of the profitability of the
companies. Higher the EPS, higher is the profitability of the company and
vice-versa.
Term Loan: These are primarily long-term loans raised from bank or
financial institutions. It is a part of debt capital. The company who raises
term loan is required to repay interest as well as the principal amount over the
term of the loan.
Venture Capital: Venture capital is a formal risk capital. Venture capitalists
are general partners. They set up a venture capital fund with the help of
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limited partners’ money and invest in ventures at early expansion and Financing an
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expansion stage. They are equity investors and provide assistance to the
venture in their growth and development.
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Establishing a New Khanka, S. S. (2006). Entrepreneurial Development. New Delhi: Sultan
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Chand and Sons
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