A

COMPREHENSIVE PROJECT REPORT

SUBMITTED TO
SARDAR PATEL UNIVERSITY
IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF
BBA (ITM) SEMESTER-VI

BY
SMIT MUKESHBHAI SHIYANI
EXAM NO:

GUIDED BY
Dr. MITTAL THAKKAR
ASSISTANT PROFESSOR
C P PATEL & F H SHAH COMMERCE COLLEGE, ANAND
SARDAR PATEL UNIVERSITY
VALLABH VIDYANAGAR -388120
GUJARAT, INDIA

ACADEMIC YEAR: 2021-22

I
 PREFACE

Practical study plays a vital role in the field of education. It has been introduced for the student to get
practical knowledge along with the theoretical knowledge. Only bookish learning anything especially
for the management students. How management principles are implemented in business can only be
known through practical study through visit, student can be berry well become ware abort industrial
environment like problem, opportunities students for better understanding & also gives them a chance
to show their skills & ability.

The Modern Business is placed on a very complex and intricate political and economic environment.
The opportunity and challenges provided by these environments have profound impact on the business
and the type of product to be manufactured and marketed, the marketing strategies to be employed and
technologies to be adopted are all influenced by environmental factors.

According to the above reviews, our Sardar Patel University. Has included practical training of any
industry & viva of it as 8th paper with a view to expand my boundaries of thinking about implication
of the theoretical knowledge in practical field & have preferred Balaji wafers Pvt Ltd. Rajkot for the
same. I had prepared Research Report on “Consumer Satisfaction for Balaji Wafers” It was really a
nice experience for me to get training in such a reputed company.

It is a matter of great pleasure to present this report work, training in this unit has helped me to gain
practical knowledge which am sure would benefit me future. This project report is the result of co-
operation from the company & respondents and my hard effort.

II
 ACKNOWLEDGENET

It is really a matter of great pleasure for me to prepare project report. At this stage project report is an
important part of learning, and every entrepreneur prepares it before he starts actual production.

I am heartily thankful to the Sardar Patel University, which has given me the golden opportunity to
prepare the product project report of potato wafers.

I am obliged to principal Dr. R.D. MODI SIR and Dr. NAYAN PATEL OF C.P. PATEL & F.H.
SHAH COMMERCE COLLEGE, and my guide Dr. MITTAL THAKKAR, and staff member Ms.
LATA VED, and Mr. RAJESH MARAND for the valuable information provided by their respective
fields. I am grateful for the co-operation during the period of my project.

It is my pleasant duty to express my profound gratitude and extreme regards and thanks to Mr. Jay
Sachdev, authorized person of Balaji wafers pvt.ltd. for his valuable guidance and for the time he spent
to help me in preparing the project report.

I would like to express my deep gratitude to Dr. MITTAL THAKKAR my lecturer, for his helpful co-
operation and guidance, without which my efforts would have never been materialized in such worth.
His inspiration and encouragement have leaded me to come with a successful task.

I personally want to thanks my parents & my sister who have directly or indirectly had helped me in
preparing the project report.

I am thankful to my all friends who helped me in my project report.

No serious & lasting achievement or success, one can ever achieve without the help & guidance and
co-operation of so many people involved in the work.

III
 STUDENT DECLARATION

I SMIT MUKESHBHAI SHIYANI student of C.P. PATEL & F.H. SHAH COMMERCE
COLLEGE hereby declare that Comprehensive Project entitled “A STUDY OF CONSUMER
SATISFACTION PRODUCTS OF BALAJI WAFERS PVT.LTD.” is a result of my own work and
in my indebtedness to other work publications, references, if any, have been duly acknowledged.

DATE:

PLACE: -ANAND SMIT M. SHIYANI

(Signature).

IV
 TABLE OF CONTENT
STUDENT DECLARETION
CERTIFICATE
PREFACE
ACKNOWLEDGEMENT
TABLE OF CONTENT
LIST OF TABLES
LIST OF CHARTS

CHAPTER TITLE PAGE NO

2 COMPANY PROFILE 7

3 LITRETURE REVIEW 20

4 REDEARCH METHDOLOGY 26

5 DATA ANALYSIS & INTERPRETATION 32

6 FINDING AND CONCLUSION 58

BIBLOGRAPHY
ANNEXURES

V
 LIST OF TABLES
SR.NO TITLE
SECTION-A
5.1 Gender of respondents

5.2 Age group of respondents

5.3 Occupation of respondents

SECTION-B
5.4 which products of Balaji you prefer?

5.5 how frequently you buy Balaji products?

5.6 what are motives to buy Balaji products?

5.7 is Balaji product easily available in the market?

5.8 what prize preference of Balaji products you prefer?

5.9 which brand do you like?

5.10 overall, how recommend Balaji wafers to others?

5.11 do you recommend Balaji products to others?

5.12 where do you prefer to eat Balaji products?

5.13 what problems do you faced while purchasing Balaji products?

5.14 from where did you buy Balaji products?

5.15 which Balaji products you by mostly?

5.16 what are your favorite Balaji wafers?

5.17 what is your favorite Balaji namkeen?

5.18 are you satisfied with Balaji namkeen products?

5.19 are you satisfied with Balaji wafers?

5.20 who recommended you to buy Balaji products?

5.21 your best flavor of Balaji wafers?

5.22 Which Balaji wafers you mostly buy?

5.23 What is your overall rating of Balaji products?

VI
 LIST OF CHARTS
SR.NO TITLE
SECTION-A
5.1 Gender of respondents

5.2 Age group of respondents

5.3 Occupation of respondents

SECTION-B
5.4 which products of Balaji you prefer?

5.5 how frequently you buy Balaji products?

5.6 what are motives to buy Balaji products?

5.7 is Balaji product easily available in the market?

5.8 what prize preference of Balaji products you prefer?

5.9 which brand do you like?

5.10 overall, how recommend Balaji wafers to others?

5.11 do you recommend Balaji products to others?

5.12 where do you prefer to eat Balaji products?

5.13 what problems do you faced while purchasing Balaji products?

5.14 from where did you buy Balaji products?

5.15 which Balaji products you by mostly?

5.16 what are your favorite Balaji wafers?

5.17 what is your favorite Balaji namkeen?

5.18 are you satisfied with Balaji namkeen products?

5.19 are you satisfied with Balaji wafers?

5.20 who recommended you to buy Balaji products?

5.21 your best flavor of Balaji wafers?

5.22 Which Balaji wafers you mostly buy?

5.23 What is your overall rating of Balaji products?

VII
 CHAPTER-1
INTRODUCTION

VIII
 INDEX

NO TITILE

1 INTRODUCTION

2 CONCEPT OF CONSUMER SATISFACTON

3 OBJECTIVE OF CONSUMER SATISFACTION

4 IMPORTANCE OF CONSUMER SATISFACTION

5
BENEFITS OF CONSUMER SATISFACTION

IX