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Bmgt107l Business-Analytics TH 1.0 71 Bmgt107l 66 Acp

This document outlines a Business Analytics course that focuses on summarizing, analyzing, and reporting data to support effective business decision making. The course introduces various business analytics tools and teaches students how to evaluate different data types, apply supervised and unsupervised learning algorithms, and use analytical techniques in domains like marketing, HR, and finance. Key topics covered include descriptive analytics, regression, classification, clustering, dimensionality reduction, and report writing. The goal is for students to be able to compare tools, examine data characteristics, and create analysis reports to support business decisions. Evaluation methods include exams, assignments, projects, seminars, and group discussions.

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asgar sheikh
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93 views2 pages

Bmgt107l Business-Analytics TH 1.0 71 Bmgt107l 66 Acp

This document outlines a Business Analytics course that focuses on summarizing, analyzing, and reporting data to support effective business decision making. The course introduces various business analytics tools and teaches students how to evaluate different data types, apply supervised and unsupervised learning algorithms, and use analytical techniques in domains like marketing, HR, and finance. Key topics covered include descriptive analytics, regression, classification, clustering, dimensionality reduction, and report writing. The goal is for students to be able to compare tools, examine data characteristics, and create analysis reports to support business decisions. Evaluation methods include exams, assignments, projects, seminars, and group discussions.

Uploaded by

asgar sheikh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Item 66/26 - Annexure - 22

Course code Course Title L T P C


BMGT107L Business Analytics 3 0 0 3
Pre-requisite NIL Syllabus version
1.0
Course Objectives
1. To summarize, analyze, and report the data for effective business decision-making.
2. To comprehend the advanced analytical tools available for various business problems.
3. To evaluate various analytical tools and choose the appropriate tool(s) for the given
problem and data.

Course Outcomes
At the end of the course, the students will be able to

1. Compare various BA tools and evaluate various data types and scales.
2. Examine the characteristics of data to summarize it effectively.
3. Apply various supervised and unsupervised learning algorithms to business problems.
4. Use different techniques of BA to any one of the management domains.
5. Create and interpret the data analysis report to make business decisions.

Module:1 Overview to Business Analytics (BA) 5 hours


Need for business analytics, BA Vs data science, BA Vs big data, terminologies - business
intelligence, machine learning algorithms - supervised and unsupervised learning, and data
mining, pillars of BA, roadmap for analytics, data types and scales, data cleansing and data
preparation.
Module:2 Descriptive Analytics 9 hours
Descriptive analytics - measures of central tendency and dispersion, data visualization and
exploration - histogram, bar chart, scatter plot, pie chart, box plot, and tree plot, probability,
probability distributions, hypotheses testing, significance value (p-value) and relationship
among variables.
Module:3 Regression Techniques 6 hours
Simple linear regression and multiple linear regression (MLR), - theory, assumptions,
goodness of fit, and model comparison. Applications of simple linear regression, MLR, using
business problem and data.
Module:4 Classification Techniques 8 hours
Binary logistic regression, decision tree, KNN, Naïve Bayes, LDA - theory and evaluations of
classifiers (ROC and confusion matrix). Applications of binary logistic regression decision
tree, KNN, Naïve Bayes, and LDA using business problem and data.
Module:5 Clustering and Dimensionality Reduction 6 hours
Basics and uses of cluster analysis (K-means and Hierarchical clustering), and
dimensionality reduction (FA and PCA). Interpretations to the outputs of K-means clustering,
Hierarchical clustering, FA, and PCA.
Module:6 Applications of BA 6 hours
Domain Applications of BA: HR analytics / marketing and retail analytics / web and social
media analytics / financial analytics.
Module:7 Report Writing 3 hours
Report writing - summary, problem identification, objectives, data visualization and
exploration, methodology, interpretations, findings, and conclusions.
Module:8 Contemporary Topics 2 hours

Total Lecture Hours: 45 hours

Text Book(s)

Proceedings of the 66th Academic Council (16.06.2022) 561


Item 66/26 - Annexure - 22

1. Dinesh Kumar U, Business Analytics: The Science of Data-Driven


Decision Making, 2017, 1st Edition, Wiley, India.
2. Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W.
Ohlmann, and David R. Anderson, Essentials of Business Analytics,
2017, 2nd Edition, Cengage Learning Inc., USA.
Reference Books
1. Evans, J. R., Business Analytics: Methods, Models and Decisions, 2021,
3rd Edition, Pearson Education, USA.
2. Albright, S. C., and Winston, W. L.., Business Analytics: Data Analysis
and Decision Making, 2020, 7th Edition, Cengage Learning India Pvt.
Ltd, India.
3. Shmueli, G., Bruce, P. C., Yahav, I., Patel, N. R., and Lichtendahl, K. C.,
Data Mining for Business Analytics: Concepts, Techniques, and
Applications in R, 2017, 1st Edition, Wiley, USA.
Mode of Evaluation: CAT, Written Assignment, Quiz, Project, Seminar, Group Discussion,
Case Study, and FAT
Recommended by Board of Studies
Approved by Academic Council No. 66 Date 16-06-2022

Proceedings of the 66th Academic Council (16.06.2022) 562

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