LOCAL SEO CHECKLIST

Local SEO empowers your brand to target geo-specific keywords and win over customers
within a geographical region. Optimize your online presence so your company is ever-
present in top Google searches and featured in high-value business directories.

Here’s how:

KNOW YOUR OPTIMIZE

RANKING FACTORS YOUR DOMAIN
Link signals. Run a site crawl to purge
the following issues:
On-page signals.

Behavioral signals. Duplicate content.

Google My Business signals. Zombie pages.

Citation signals. Broken links.

Personalization. Accessibility.

Review signals. Indexability.

Social signals. Missing metadata.

Update:
OPTIMIZE GOOGLE
MY BUSINESS Title tags.

Images.
Create a GMB profile.
Navigation.
Allow Google to publicly display your
business information. URL strings.
Enter geographical radius. NAP data (contact
information).
Select primary and secondary
business categories. Structured data markup.
Write a short business description. Keyword targets.
Upload visual content.

Verify GMB account ownership.

Solicit customer reviews and questions.

Create content with Google Posts.

p. 617.206.3040 f. 866.272.8112 www.brafton.com

Boston | Chicago | San Francisco
LOCAL SEO CHECKLIST

GET SOCIAL AND GET NICHE

Target channels, directories and publications that are most relevant to your
customers, your services and your location. Those might be:

LinkedIn. Better Business Bureau.

Facebook. TripAdvisor.

Twitter. Angie’s List.

Snapchat. Yellow Pages.

Instagram. MapQuest.

Yelp.

Each industry has its own high-value forums that are hyper-targeted to niche
buyers. That’s where you need to be as well.

ENCOURAGE USER GENERATE BACKLINKS

REVIEWS AND RATINGS AND REFERRAL TRAFFIC

Leave a simple review request on Publish localized content built

checkout pages. around geotargeted keywords.

Add links to directories on your site. Use lots of visuals and location-
specific phrasing on your
Add alt text to images you upload to domain and social channels.
directories so they appear in SERPs.
Connect with and incentivize
Ask user-experience questions after high-value local influencers.
every transaction or interaction,
either on site or via email. Partner with other local
establishments or peer
Embed reviews and ratings systems organizations for co-branding
on your site. campaigns.
Put a GMB review request in your Use a brand monitoring tool to
email signature. be alerted when your company
name is mentioned across
Stay on top of brand alerts and
the web. Reach out to those
commentary across social media.
mentioning you.

p. 617.206.3040 f. 866.272.8112 www.brafton.com

Boston | Chicago | San Francisco
LOCAL SEO CHECKLIST

DON’T FORGET ABOUT MOBILE USABILITY

Use Google’s Mobile-Friendly Test to achieve optimal
mobile-responsiveness.

Remove mobile site errors.

Format content with a mobile user in mind (shorter

sentences, compressed images, etc.).

Make site navigation easy and enable one-click phone calls

from touchscreen devices.

Seriously, local SEO is so important.

p. 617.206.3040 f. 866.272.8112 www.brafton.com

Boston | Chicago | San Francisco