INDUSTRY PROFILE

1.1 INTRODUCTION

As a trusted digital IT partner, we strongly believe in maintaining the highest

integrity, delivering consistent productivity along with top-notch quality, and be
easily accessible at all times. The applications are designed, tested and deployed
to complete satisfaction of the Client. KODERBOX TECHNOLOGIES is a full-
service solution provider. Our head office is located in Gurugram, Haryana and
we support remote sites across multiple continents. We place our focus on
leveraging our infrastructure and footprint to support a broad spectrum of
organizations with rapid deployment and emerging technologies. At Koderbox
Technologies, I had completed my internship as a Marketing Intern for the
purpose of enlarges my knowledge in marketing field.

At first, I wondered why marketing was a necessary component during product

development, or a sales pitch, or retail distribution. But it makes sense when we
think about it -- marketers have the firmest finger on the pulse of our consumer
persona.
In marketing, as in life, simple questions don’t always have simple answers.
Since the dawn of marketing, brands have spent considerable time and resources
to understand what drives consumers to purchase their products. Modern
academic research in consumer behaviour and decision theory dates back to the
1950s and 60s and led to real breakthroughs early on, but there was no scanner
data at the time to put many of those theories to the test. Even when consumer
purchase data came to life in the 1970s and 80s, brands had no way to tie that
data to consumers at scale and use it to target them one-to-one. Mass-market
channels like TV and radio dominated the media landscape. Big data and

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 addressable channels changed everything.

For the first time, marketers could pinpoint what particular consumers they
wanted to reach, up to the individual. But they quickly wrestled with a
deceivingly simple question: Is it more productive to acquire new customers, or
to get more out of loyal customers? The answer is neither.

In this report, we’re taking a novel approach based on propensity analysis, and
focusing on a receptive new target audience: the movable middles. Our work
doesn’t rely on massive surveys or harvesting of social data, but rather on
combining well-established probability models for customer-base and ad-
response analysis with best-in-class audience segmentation.
We found that marketing plans organized around the movable middles yield better
results than standard plans optimized for reach:
• • More than 50% lift in return on ad spend (ROAS)
• • Better market penetration across all buyer types

To understand how we defined and identified movable middles and achieved this level of
campaign performance, let’s first go over some important market and methodological
background.

DEFINITION: “Marketing is the science and art of exploring, creating and

delivering value to satisfy the needs and wants of a target market maintaining
loyalty at a profit” - Professor Philip Kotler.
Marketing refers to any actions a company takes to attract an audience to the
company's product or services through high-quality messaging. Marketing aims to
deliver standalone value for prospects and consumers through content, with the
long-term goal of demonstrating product value, strengthening brand loyalty, and
ultimately increasing sales.
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 1.2 NATURE OF MARKETING

Marketing is a complex function and does not sum up to sales alone. To develop a
better understanding of the marketing practices, let us know about its nature:
▪ Managerial Function: Marketing is all about successfully managing the
product, place, price and promotion of business to generate revenue.
▪ Human Activity: It satisfies the never-ending needs and desires of human
beings.
▪ Economic Function: The crucial second marketing objective is to earn a profit.
▪ Both Art and Science: Creating demand for the product among consumers is
an art and understanding human behaviour and psychology is a science.
▪ Customer-Centric: Marketing strategies are framed with the motive of
customer acquisition.
▪ Consumer-Oriented: It practices market research and surveys to know about
consumer’s taste and expectations.
▪ Goal-Oriented: It aims at accomplishing the seller’s profitability goals and
buyer’s purchasing goals.
▪ Interactive Activity: Marketing is all about exchanging ideas and information
among buyers and sellers.
▪ Dynamic Process: Marketing practice keeps on changing from time to time to
improve its effectiveness.
▪ Creates Utility: It establishes utility to the consumer through four different
means; form (kind of product or service), time (whenever needed), place
(availability) and possession (ownership).

1.3 OBJECTIVES OF MARKETING

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Marketing majorly focuses on achieving consumer satisfaction and maximising
profits. Following are the illustration of different aims of marketing practices:
▪ Customer Satisfaction: The primary motive of a company is to satisfy the needs of
customers.
▪ Ensure Profitability: Every business is run for profit, and so goes for
marketing.
▪ Building Organizational Goodwill: It portrays the product and the company’s
positive image in front of the customers.
▪ Create Demand: It works for generating the demand for products and services
among the customers.
▪ Increase Sales Volume: It is a rigorous process of increasing the sale of
product or service to generate revenue.
▪ Enhance Product Quality: Marketing initiates customer feedback and reviews
to implement them for product enhancement.
▪ Create Time and Place Utility: It makes sure that the product or service is available
to the consumer whenever and wherever they need it.

1.4 MARKETING STRATEGIES

Marketing is not just one single strategy, but rather a combination of many different
techniques and tactics. Where our marketing campaigns live depends entirely on
where our customers spend their time. It's up to we to conduct market research that
determines which types of marketing and which mix of tools within each type is best
for building our brand. Here are several types of marketing strategies that are
relevant today, some of which have stood the test of time:

 Marketing Plan: Discover what a marketing plan is, why we need to

design one, and the keys to creating a strong plan. Without a marketing
plan, a company or brand can’t reach its goals.
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 Digital Marketing: Digital marketing is the discipline of marketing
which focuses on developing a strategy solely within the digital
environment.
 Direct Marketing: Direct marketing is a type of campaign based on
direct, two-way communication that seeks to trigger a result from a
specific audience.
 Email Marketing: Email Marketing is one of the most profitable and
effective techniques in terms of return. Naturally, it consists of sending
emails to our audience, but make sure to define our segments well in
order to be effective.
 Mobile marketing: Mobile Marketing is a broad concept which brings
together all marketing campaigns and actions focused exclusively on
mobile platforms and applications (i.e. Smartphone and tablets).
 Viral Marketing: Having something go viral is every company’s dream.
Viral Marketing spreads from one person to the next and is capable of
going incredibly far incredibly fast.
 Performance Marketing: Performance Marketing is a methodology
which applies various marketing methods and techniques and guarantees
advertisers that they only have to pay for achieved results.
 Inbound Marketing: This methodology focuses on creating valuable content
to attract qualified traffic and work towards the final sale.
 Internet marketing: Inspired by an Excedrin product campaign that took
place online, the very idea of having a presence on the internet for
business reasons is a type of marketing in and of itself.
 Search engine optimization: Abbreviated "SEO," this is the process of
optimizing content on a website so that it appears in search engine results.
It's used by marketers to attract people who perform searches that imply
they're interested in learning about a particular industry.
 Blog marketing: Blogs are no longer exclusive to the individual writer.
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 Brands now publish blogs to write about their industry and nurture the
interest of potential customers who browse the internet for information.
 Social media marketing: Businesses can use Facebook, Instagram,
Twitter, LinkedIn, and similar social networks to create impressions on
their audience over time.
 Print marketing: As newspapers and magazines get better at understanding
who subscribes to their print material, businesses continue to sponsor articles,
photography, and similar content in the publications their customers are
reading.
 Search engine marketing: This type of marketing is a bit different than
SEO, which is described above. Businesses can now pay a search engine
to place links on pages of its index that get high exposure to their
audience. (It's a concept called "pay-per-click" -- I'll show we an example
of this in the next section).
Video marketing: While there were once just commercials, marketers now
put money into creating and publishing all kinds of videos that entertain and
educate their core customers.
 Marketing and Advertising: If marketing is a wheel, advertising is one
spoke of that wheel. Marketing entails product development, market
research, product distribution, sales strategy, public relations, and
customer support. It is necessary in all stages of business's journey. On
the other hand, advertising is just one component of marketing. It's a
strategic effort, usually paid for, to spread awareness of a product or
service as a part of the more holistic goals outlined above. Put simply,
it's not the only method used by marketers to sell a product.

1.5 TYPES OF MARKETING ENTITIES

 Anything which is sellable needs marketing. Based on the above

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 statement, the following is the list of entities to which marketing is a
necessary function:
 Goods: Any product manufactured in mass quantity, requires proper
marketing to make it available to its consumers located in different places
of the country or world. For example: Mobile phones manufactured in
China and sold all over the world
 Services: An economic activity performed to meet the consumer’s
demand, needs, promotion and marketing. For example: Ola cabs
providing for local taxi services
 Webinars: Various trade fairs, live shows, local webinars and other
promotional webinars need advertising and publicity. For example;
Indian Fashion Expo is the webinar where leading fashion houses
participate in displaying exhibit their creation needs marketing to reach
customers, manufacturers and traders.
 Experiences: It even organises and customises the impression made by
certain goods and services to fulfil the customer’s wish. For example; A
Europe trip package provided by makemytrip.com or tripadvisor.com
 Persons: A person who wants to promote his skills, profession, art,
expertise to acquire customers, take the help of marketing functions. For
example; A chartered accountant updates his profile over linkedin.com to
publicize his skills and talent to reach clients.
 Places: Marketing of tourist places, cities, states and countries helps to
attract visitors from all over the world. For example; India’s Ministry of
Tourism promoting India through ‘Incredible India’ campaign.
 Properties: It provides for selling of tangible and intangible properties
like real estate, stocks, securities, debentures, etc. For example; Real
estate agents publicize the residential plots to investors.
 Organizations: Several corporations and non-profit organisations like
schools, colleges, universities, art institutes, etc. create and maintain a
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 public impression through marketing. For example; Circulars and
advertisements made by colleges as ‘admission open.’
 Information: Certain information related to healthcare, technology,
science, media, law, tax, market, finance, accounting, etc. have to demand
among the corporate decision-makers who are marketed by some leading
information agencies. For example; Bloomberg provides all current
financial, business and market data.
 Ideas: Brands market their products or services through advertisements
spreading a social message to connect with the consumers. For example;
Idea 4G’s advertisement spreading the message of ‘sharing our real side.’
used by marketers to sell a product.

1.6 MARKETING MIX

 Back in the 1960s, when marketing men smoked at their desks, ladies
tapped away in their typing pools, and sliced bread was the yardstick of
whether a product was any good, a marketing notion was hatched that
was so perfect, sixty years later it is still considered an integral part of
any marketing strategy. It’s called the seven Ps of marketing and includes
product, price, promotion, place, people, process, and physical evidence.
Here’s how the 7 Ps of marketing can be applied to everything in our
marketing mix:
 Product : It goes without saying that the service or product we’re selling
should be at the centre of every element of the marketing mix.
Fundamentally, it allows we to address the questions key to sales
conversion: what problem or issue does the product solve for customers?
Why is our product the best one to solve it? The digital marketing mix is
perfect for showcasing our products, through SEO, blogs or articles, paid
advertising, influencer marketing, and viral video campaigns, for
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 example.
 Price : The strategy behind the pricing of our product needs to be based
on what our customers are prepared to pay, costs such as retail mark-up
and manufacturing, as well as other considerations. Our marketing mix
can include subscription and membership discounting programs, or email
marketing of promotions and sales.
 Promotion : Successful marketing strategies include all the promotional
activities across the marketing mix, including advertising, direct
marketing, and in-store promotional activities. The possibilities of digital
promotion are limited only by our imagination and can include online
webinars, chats, social media groups, and livestreams.
 Place: Where and how our product is displayed and sold should be
directly informed by our customers. A deep understanding of their
purchasing patterns and targeting them at the right stage in their buying
cycle will make it clear where we should promote and sell our products
and how that fits into our online and real-world marketing mix.
 People: Excellent customer service not only converts to sales, but can
increase our customer base by referrals. Acquiring these referrals by
people who love our brand can also be a great example of how our
marketing efforts can support our sales process. It’s important that
everyone who represents our brand or deals with customers – including
the non-human chat bot variety! – are fully trained sales professionals
with an intimate knowledge of our product and how it will improve the
lives or solve the problems of our customers.
 Process : The process of delivering our product to the consumer should
be designed for maximum efficiency and reliability, but may also include
features that are in line with our brand, such as being environmentally or
sustainably focused. With the rise in online shopping, digital partnerships
and logistics have become an essential part of the marketing mix
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 ORGANISATION OVERVIEW
2.1 INTRODUCTION

Koderbox is strongly focused on creating customer oriented Software

applications. As a trusted digital IT partner, we strongly believe in
maintaining
the highest integrity, delivering consistent
productivity along with top-notch quality, and be
easily accessible at all times. The applications
are designed, tested and deployed to complete
satisfaction of the Client.

Koderbox technology is a full-service solution

provider. Our head office is located in
Gurugram, Haryana and we support remote sites
across multiple continents. We place our focus
on
leveraging our infrastructure and footprint to support a broad spectrum of
organizations with rapid deployment and emerging technologies.

Our Mission
Our mission is to build long term relationships
with our customers, to provide exceptional
services that exceed expectations, by pursuing
business through innovation, advanced
technology and adding value.

Our Vision
Our vision is to become the leader of choice for
solutions, in the IT services. We want to 10 | P a g e

empower and unleash the potential of all our

customers
 2.2 Trusted Software Development Company

As a trusted digital IT partner, we strongly believe in maintaining the highest

integrity, delivering consistent productivity along with top-notch quality, and
be easily accessible at all times. The applications are designed, tested and
deployed to complete satisfaction of the Client. KODERBOX
TECHNOLOGIES is a full- service solution provider. Our head office is
located in Gurugram, Haryana and we support remote sites across multiple
continents. We place our focus on leveraging our infrastructure and footprint
to support a broad spectrum of organizations with rapid deployment and
emerging technologies.

2.3 Our Featured Services

1. Web Development

We develop static, dynamic and e-Commerce portals for our Clients. The
solutions we design and develop also enable integration with existing
applications as well as third-party tools like social media apps and multiple
payment gateways. The Websites we develop are responsive with user-
friendly and amazing designs. From simple presentation websites to complex
web applications, our team of full-stack web developers is ready to craft
effective web experiences that delight visitors and meet business
requirements. We have an expert team always keeping up with the latest
Front-end and Back-end web development trends to create high-quality web
applications with clean code, innovative functionality, and logical lawets.

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 We have an expert team always keeping up with the latest Front-end and
Back- end web development trends to create high-quality web
applications with clean code, innovative functionality, and logical lawets

 Build customized web apps or progressive web apps that

intuitively solve business problems. Create browser-agnostic apps
that are easy to maintain due to a common code base across
platforms.
 Build cloud-native web apps that can efficiently adapt to surges in
demand, thus avoiding high latency and long loading times.

Technologies we use

Front-end Angular Reactj Vuejs Type HTML5 Flutter

Technology s Hybrid
Script
Back-end PHP Node Python Django Flask Laravel
Technology

2. Mobile App Development

Our Mobile App solutions combine strong mobile architecture built with the
latest technologies with good security and user experience design practices.
From suggesting a workable solution to implementing it; from subsequently
deploying our applications to the marketplace to maintaining and upgrading
the applications, we provide full stack services. We at Koderbox
Technologies assist we with mobile app development solutions for android,
iOS and the Web platforms. We are featured as a one of the best mobile app
developers in Gurugram. We are helping businesses by providing advanced

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mobile application services.
 Develop smart mobile apps that analyze user data to incorporate
the power of AI-ML for giving users personalized experiences.
Strategic knowledge of the different platforms and frameworks
available in today’s rapidly evolving mobile world is a must for
successful Mobile App Development. The team at work in this
skill-based area comprises professionals and developers with
knowledge, as well as a keen sense of design.
 We at Koderbox technologies believe in building the best mobile
apps which offer a superlative interface along with a great user
experience. Our team of highly qualified mobile app developers is
trained to use the best mobile application development tools and
technologies and develop some of the best mobile apps available
in the market. A high-quality mobile app is essential for all
businesses on the digital platform.

Technologies we use

Mobile IOS Swift Flutter React

Technology Native

2.4 Usage of Technology in the Organization

Agile Software Development is an approach that is used to design a

disciplined software management process which also allows some
frequent alteration in the development project. This is a type of

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 software development methodology that is one conceptual framework
for undertaking various software engineering projects. It is used to
minimize risk by developing software in short time boxes which are
called iterations that generally last for one week to one month.

DevOps is a popular term gaining a lot of attention because of the

unconditional benefits it offers to its customers. The siloed process of
Development and Operations is not the same as the inception of DevOps.
These two departments are functioning together as a single team for all
processes in the entire life-cycle. This works concurrently for all businesses.
The continuous integration and continuous delivery model allow development
and operational teams to perform everything simultaneously in development,
quality assurance, security, and other operations.

Methodology

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 Based on their combined experience of developing software and helping
others do that, the swebinareen signatories to the manifesto proclaimed
that they value:

 Individuals and interactions over processes and tools

 Working software over comprehensive documentation

 Customer collaboration over contract negotiation

 Responding to change over following a plan

That is to say, the items on the left are valued more than the items on the
right. It is not to say that the items on the right should be excluded in
favor of the items on the left. Both sides have value, but from an Agile
Development point of view the authors of the manifesto tip the balance in
favor of the items on the left.

 Tools and processes are important, but it is more important to have

competent people working together effectively.
 Good documentation is useful in helping people to understand how
the software is built and how to use it, but the main point of
development is to create software, not documentation
 A contract is important but is no substitute for working closely
with customers to discover what they need
A project plan is important, but it must not be too rigid to accommodate changes in
technology or the environment, stakeholders' priorities, and people's understanding
of the problem and its solution.

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Technology We Work On

Python

JS

Nodejs

Django
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 Reactjs

Job Description

The job description for a marketing intern job is a crucial part of hiring
suitable market interns for the company. Many people look for the market
intern job, and with a good job description, an employer can filter out suitable
and most qualified candidates for the job. The job description typically

includes the roles and responsibilities of the candidate for the post. It also
includes the salary for the post, which
usually differs from one company to another and from one
employer to another. Some posts are unpaid in some companies.
These are also to be mentioned in the job description. The
educational and the additional requirements for the job are also
included in the description.

What is a Marketing intern?

A marketing intern is a person that is responsible for assisting the marketing
manager and overseeing the management of marketing operations duty
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under their supervision. The interns are expected to collaborate with the
marketing and advertising teams and help them develop, maintain, and
expand their marketing channels. These marketing operations duty are to be
performed by the intern at all stages of the whole marketing process. The
marketing intern job requires the candidate to prepare proposals, research
different and effective marketing strategies and needs as well as host
webinars. The marketing interns are required to do a lot of hard work and

help the companies with their marketing strategies.

3.1 What does a Marketing intern do?

A marketing intern is responsible for assisting their marketing managers in all
the administrative work relating to designing and implementing marketing
strategies. The job of market interns is to work well with the advertising team
and the marketing team towards expanding, developing, and maintaining the
company’s marketing channels.
3.2 Marketing intern job duties include:
The internship for a marketing job helps the candidates acquire the necessary
marketing skills and provide the individuals with knowledge of different
marketing strategies. The marketing intern job description for the marketing
intern should include all the duties and responsibilities to be performed. The
duties of managing intern include:

 Helping in the distribution and marketing of materials

 Managing and updating the database of the company
 Managing customer relationship management system

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  Working with the webinar marketing team to organize webinars
 Perform market analysis
 Supporting the marketing team and the analysis
team in the administrative work
 Help in the creation of content and social media analysis

3.2 Marketing intern job brief

Marketing intern is an individual that assists a professional marketing
manager and works under their supervision. The job of a marketing intern is
to assist the manager in the day-to-day administrative work. They are
required to look after all the marketing operations and manage the customer
relationships.
3.3 Responsibilities of marketing intern:
According to the manager under whose supervision they are working, there
are some specific responsibilities of a marketing intern that the candidate has
to fulfil. There are also some general responsibilities of the marketing interns.
These responsibilities of the marketing interns are as follows:
 Distribution of the marketing materials
 Organizing the marketing webinars
 Assisting the marketing manager in the promotional activities
 Researching and evaluating the competitor marketing and social
media content creator and digital creator by a marketing intern
for social media
 Monitoring of all the social media platforms for news, ideas,
and feedback
3.5 Requirements for marketing intern:

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The requirements for becoming a marketing intern differ from employer to
employer. There are some specific requirements asked by the marketing
managers and some requirements are general for the job. These requirements
for a marketing intern job are as follows:
 Enrolled or completed a bachelor’s degree in marketing, mass
communication, journalism or a relevant field.
 Knowledge of marketing software and tools
 Good marketing skills

 Good verbal and communicating skills Ability to multitask

 Analytical mind and problem-solving attitude
 Passionate to learn new things
 Knowledge of MS Office and design software
 Knowledge of content management system
 Good time management skills
 Good organization skills

3.6 Average salary for a Marketing intern:

Since this is an internship, some companies might offer it on a paid basis,

while others may offer it unpaid. Few employers would provide the vacancy
for an intern to work under a marketing manager and help them gain
experience and give them certificates. At the same time, some may pay them
for the work they do under the supervision of the marketing managers.
Different companies offer different pay scales to their interns. The average
salary that the interns might get is around Rs. 12000. This is the average base
pay offered by the companies to the interns. Some companies might offer
higher amounts based on the experience the interns might have in the relevant

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field. The interns with more experience in marketing strategies and marketing
operations might get higher average salaries.

3.7 Key skills:

Marketing intern job candidates are required to possess the following

skills in order to do well in their field:

 Should be proficient in communication and must possess good

verbal skills

 Should have the ability to translate complex research

 Must possess good knowledge of marketing skills

 Should know how to multitask

 Should work according to the schedule

 Should be able to take initiative

 Good interpersonal skills Should be hard working and passionate

 Should be familiar with social media strategies and social media
platforms

3.8 Why pursue a career in Marketing?

The marketing area provides the individual with the abilities like
creativity, good communication skills, and good analytical and
administrative abilities. This post offers the candidate a wide range of
roles to choose from. It is a highly competitive and rewarding job for
many people. All businesses across the world rely on the marketing of

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 their companies and their services and products. Therefore, this field is
perfect for individuals who are problem solvers and strategic and creative
people. In addition, the field of marketing offers high pays. Though the
pay in the internship might pay less or nothing at all, after gaining some
experience in the field, an individual can do well in this area and get
high- paying jobs.

3.9 How to become a Marketing intern?

To become a marketing intern the individual must fulfil certain

requirements and follow steps which include:

 Getting a bachelor’s degree in marketing, mass

communication, journalism, or a relevant field

 The individual must complete the required marketing coursework.

 The candidate must also apply to different companies for the

post of a marketing intern.

 Candidates can also take up different certification courses for

marketing.

There are various training programs for the relevant field that the
individual can take to gain experience and knowledge

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 Experience during the Job

4.1 Japanese Proficiency Test (JLPT)

The Japanese-Language Proficiency Test (JLPT) was developed in Japan

and has been offered since 1984 across the world, including India.

It is a standardized criterion-referenced test to assess, verify, and confirm

the ability of the Japanese language of non-native speakers and Japanese
learners.

It covers Japanese language knowledge, reading comprehension, and

listening skills.

In Japan, It has been administered by the JEES (Japan Educational

Exchanges and Services), while the J.F. (Japan Foundation) administers
overseas tests.

4.2 JLPT learning webinar by Koderbox

Koderbox Technologies provide Japanese language intensive 5 week’s

online course for N5 December exam. Koderbox also provide Placement
Assistance with guaranteed job in Japan.

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Benefits of learning Japanese at Koderbox
o Koderbox helps we find a job in Japan
o If we are interested in doing our further studies in Japan,
Koderbox will help we find a better institute.
o If we are looking to succeed in the Japanese Language
Proficiency Test with flying colors then KODERBOX is the go-
to place.
o Koderbox is a UK-based company which helps students tightens
their grasp on the Japanese language.
o Koderbox had linked the path of more than 1200 students
towards their goal of triumphing in the Japanese language.

4.3 Promotion of JLPT learning Webinar

1. Embed the webinar registration form

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Directing people to our webinar promotion page is great... But in specific
contexts, it can be even better to just have the registration form embedded
into another page.

For example in a blog post announcing the webinar, we could directly embed
the form to drive more registrations and avoid losing people by directing
them to another page.

2.Add a webinar promotion banner to our social media accounts

Depending on how we manage our accounts, this may or may not be possible for
us. But what better way to give visibility to our upcoming webinar than by
instantly showing it to visitors of our social media accounts?
Tips from the Live storm team:
Create all the promotion images we’ll need at once. This avoids going back and
forth on the image editor every time new material is needed.

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 3.Pin the announcement tweet or Facebook post
The first social media communication post we create should contain all the
information needed so that we can reuse it during all the time preceding the
webinar.
One of the ways to reuse it is to simply pin it to our Twitter account and/or
Facebook page. This will effectively make it the first communication visitors
see from us.

4. Write a LinkedIn post

The algorithms powering LinkedIn's feed are fairly easy to use to our
advantage. With just a few likes and comments to give our post a head start,
we may be propelling its visibility by a few thousands of views.
Tip from the live storm team:

If time is the constraint here, we may repurpose the article we wrote for our blog
instead of writing a new one.

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 5. Community outreach
Trying to get the word out on the internet can be a great way to kick starts our
webinar promotion. If the webinar is addressing a niche market, it's important to do
the legwork ahead of time in order to introduce ourself and our business to each
communities we want to target.

6. Send a newsletter
Sending good newsletters can be tricky, because there are many faux-
pas to avoid. But stick to these rules of thumb to stay in the safe zone:

 Only send it to people who have an interest in our webinar's topic.

 Make sure our list is clean and people willingly joined it.

 Send a highly polished email. That is, polished in its wording AND
design.

 Personalize the email as much as possible.

Tip from the live storm team:

Email personalization directly correlates with the amount of data we
have available with our list. Look at ways to augment the information
with important titbits about each contact. Clear bit enrichment can do it,
but we may consider manually adding specific paragraphs depending on
our sample size.
7. Contact influencers
Influencer marketing is a topic in itself. But no matter our webinar's
topic, there is probably a community of influencers that would be happy
to talk about it. Depending on the industry and scope of the webinar,
perhaps considering a paid webinar promotion partnership with some of
these influencers would be worth considering.

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 Tip from the live storm team:
Making a joint webinar with an influencer or can increase the stickiness
of our webinar.

8. Spread the word online communities

The internet is full of communities, gathering around any topic we can think of.
Be it on LinkedIn, Facebook, Reedit, or specialized sites, there are
communities out there that will be interested in our webinar's topic. But be
mindful not to promote our webinar aggressively and right from the start. The
right idea would be to join the community and actively participate as an
interested member, and to provide added value when talking about our
upcoming webinar.

9. Paid advertising
Depending on our use case and the scope of the webinar(s) we want to
promote, ad spend may be relevant. Webinars are very much like webinars
(they are online webinars after all!), so similar tactics can be used. Especially
when it comes to collecting registrants information directly from the ad rather
than redirecting them to our webinar's landing page.

10. Run paid "Lead Generation" campaigns

Some sites, including Facebook and LinkedIn, allow to run ads that direct to a
form instead of our website. Usually, these types of campaigns are called
Lead Generation campaigns.

As getting registrant information is one of the main objectives of running a

webinar, these kinds of ads can be more interesting for our webinar
promotion than say, ads linking to our registration page.
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 11.Messaging our existing user base and customers

If we're a SaaS company, part or all of our customers would love to hear
about our webinar. If we're in the education industry, a government entity
or NGO, chances are we also have an existing base of people to reach out
to when promoting webinars. There are many platforms out there to
manage our messages and targeting, so let's focus on the "what" rather
than the "how".

12.Add webinar promotion material in our transactional emails

If we're looking at webinar promotion tactics, there's no doubt our

business relies on transactional emails for some parts.

Those are the emails sent automatically by our app or a third party
service to handle important tasks for our business such as billing and
invoices, password resets, etc.

Tip from the Live storm team:

As it's always the case with messaging and emailing, making sure the
content stays relevant and well-targeted should be our number one target.

13.Send an in-app campaign to our users or visitors

We covered sending an outreach email newsletter, but messaging our

existing base is important too depending on the type of webinar we want
to promote.

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If we're building an app, set up a message that will display for users
relevant to our upcoming webinar.

Tip from the Live storm team:

With apps such as Intercom or Drift, we can also message new visitors of
our site even before having any information about them. Consider adding
such a message a few days before the webinar.

4.4 Weekly Assignments

Koderbox Technologies also provide weekly assignments to all the

marketing inters. HR provides various marketing topics each week to
enhance the real life knowledge of the interns. There are 3 weekly
assignment given by the HR madam:-

Week-1
Topics for Week-1

1. Holistic Marketing Concept

2. E-Marketing
3. Online Marketing Mix
4. Consumer Segmentation
5. Value chain Management
6. Marketing Environment
7. Marketing Information System
8. Marketing Intelligence
9. Factors influencing Consumer
10.Marketing Adaptation

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 1. Holistic Marketing
According to the holistic marketing concept, every aspect of the business
comes under one single entity. Every activity is being done to achieve a
common goal. In this type of marketing, it is expected that each department
and resource work to achieve a single goal. The end result for any business is
to sell its products. Businesses have realized that they can take lead ahead of
their competitors by adopting a holistic marketing approach.

Unlike traditional marketing, it ensures that synergy is created among

departments within the organization. Once each resource is being put to use to
achieve a single goal, the results are often better than the expectations. When
an organization adopts this approach, they start working on marketing
strategy considering everyone in the workflow. This includes stakeholders,
customers, employees, vendors, suppliers, etc. The holistic marketing concept
encourages becoming inclusive as it prevents unnecessary conflicts that may
prevent achieving the goal.

2. E-Marketing Concept

It's important to have an effective e-marketing plan in place for our business
to keep up with growth and changes in our customers' technology use. Here
are some other reasons e-marketing is so important

 Online customers

People search the internet daily to find a variety of information about

businesses, products and services. E-marketing is valuable as it allows we to
reach and target those people who are already using electronic devices and

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the internet to interact with companies.

 Alternative communication channels

E-marketing helps we communicate better with our target audience. Reaching

customers through digital marketing channels makes finding our contact
information simple. Browsers can then call, chat, message or email our
business with questions right from their devices. When we reply, we start
two-way communication, which builds relationships and helps our audience
see our company as a valuable source of information. This may help non-
customers become clients.

 Personalized marketing and customized experiences

People who find our business online may contact our company for different
reasons. E-marketing enables we to personalize our advertising strategies and
create customized experiences that target our audience's best interests.
Personalized e-marketing helps we deliver a better experience for new leads,
which can convert them into loyal customers.

 Quality traffic

When used effectively, e-marketing can help we reach the right leads at the
right time and drive them to our website or online store. We can get very
precise with our targeting, ensuring we reach people we know are interested
in our business. E-marketing allows we to target leads by demographic
information, hobbies, interests and spending habits.

3. Online Marketing Mix

Marketers are familiar with the Marketing Mix of the 4Ps or 7Ps, which
provides a great framework for reviewing tactics to offer products and
services to a company. It’s a universal framework which can be usefully

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applied to businesses of all sizes. As explained in our free Smart Insights
guide to marketing models, it was developed by Jerome McCarthy in 1960,
but can still be used as a simple review of strategic marketing options.

The advent of the Internet and digital marketing offers new opportunities to
‘re-mix’ the mix as part of E-marketing strategy development which is known
as the ‘E-marketing mix’.

This visual from my book Digital Marketing: Strategy, Implementation and

Practice. In summary, digital marketing affect all aspects of the traditional
and services marketing mix including

 Product- looking at opportunities for modifying the core or

extended product for digital environments. For example,
offering digital products.

 Price – focusing on the implications for setting prices in

digital markets; new pricing models and strategies including
online discounts.
 Place – considering the implications for distribution for

digital marketing. For example affiliate or co-marketing.

Promotion – exploring inbound marketing techniques such as

search, email and social media marketing.
4. Consumer Segmentation

Customer segmentation is the process by which we divide our customers up based

on common characteristics – such as demographics or behaviours, so we can market
to those customers more effectively. These customer segmentation groups can also
be used to begin discussions of building a marketing persona. This is because

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customer segmentation is typically used to inform a brand’s messaging,
positioning and to improve how a business sells – so marketing personas need to be
closely aligned to those customer segments in order to be effective.

The marketing “persona” is by definition a personification of a customer segment,

and it is not uncommon for businesses to create several personas to match their
different customer segments. But for that to happen, a business needs a robust set of
customer segments off of which to base it.

5. Value Chain Management

A value chain is a concept describing the full chain of a business's activities in the
creation of a product or service -- from the initial reception of materials all the way
through its delivery to market, and everything in between. The value chain
framework is made up of five primary activities -- inbound operations, operations,
outbound logistics, marketing and sales, service -- and four secondary activities --
procurement and purchasing, human resource management, technological
development and company infrastructure. A value chain analysis is when a business
identifies its primary and secondary activities and sub activities, and evaluates the
efficiency of each point. A value chain analysis can reveal linkages, dependencies
and other patterns in the value chain. The value chain concept was first described in
1985 by Harvard Business School professor Michael Porter, in his book
Competitive Advantage: Creating and Sustaining Superior Performance.

6. Marketing Environment

Marketing environment encompasses all the internal and external factors that
drive and influence an organization's marketing activities. Marketing
managers must stay aware of the marketing environment to maintain success
and tackle any threats or opportunities that may affect their work. A

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marketing environment is vast and diverse, consisting of controllable and
uncontrollable factors. A good grasp of our marketing environment helps to:

 Identify opportunities: Understanding our marketing environment

helps we notice and take advantage of market opportunities before

losing our edge. For example, say our marketing team sees an uptick in

digital buying over in-shop sales. We may decide to allocate more

resources to our online marketing funnel to drive more sales.

 Identify threats: Studying our marketing environment alerts we to

potential threats which may affect our marketing activities. For

example, a market leader could diversify their product portfolio to

compete with our organization. Foreknowledge of this can help we re-

strategize our marketing efforts to maintain and grow our market share.

 Manage changes: Paying attention to the marketing environment also

helps manage changes and maintain growth in a dynamic economy.

Marketing managers can forecast and determine timely marketing

campaign strategies by monitoring their marketing environment.

7. Marketing Information System

The Marketing Information System refers to the systematic collection,

analysis, interpretation, storage and dissemination of the market information,
from both the internal and external sources, to the marketers on a regular,
continuous basis. The marketing information system distributes the relevant

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information to the marketers who can make the efficient decisions related to
the marketing operations viz. pricing, packaging, new product development,
distribution, media, promotion, etc.

Every marketing operation works in unison with the conditions prevailing

both inside and outside the organization, and, therefore, there are several
sources ( viz. Internal, Marketing Intelligence, Marketing Research) through
which the relevant information about the market can be obtained.

8. The factors which influence consumer behaviour

A large number of factors influence our behaviour. Kotler and Armstrong

(2008) classify these as:

 Psychological (motivation, perception, learning, beliefs and attitudes)

 Personal (age and life-cycle stage, occupation, economic
circumstances, lifestyle, personality and self concept)
 Social (reference groups, family, roles and status)
 Cultural (culture, subculture, social class
system).

9. Market Adaptation

Firms often adapt their market strategies when entering foreign markets, even
in a global era where many brands and products like cola beverages and fast
food outlets are nearly universally prevalent. Those adaptation decisions
coalesce into an adaptation strategy that can influence the competitive position
of the firm and, in turn, its performance in foreign markets. Adaptation
strategies may be as simple as tweaking the logo and the colours of the
packaging, or may involve developing new flavours better suited to the local

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palate or new financing models more fitting for the local economy.

Week-2

Topics for Week-2

1. Brand Management
2. STP Marketing
3. Product Life-Cycle
4. Wholesaling and types
5. Promotion Mix
6. Marketing Audit
7. Green Marketing
8. Service Marketing
9. 7ps of Marketing
10. Business Model

1. Brand Management

Brand management is a function of marketing that uses techniques to increase

the perceived value of a product line or brand over time. Effective brand
management enables the price of products to go up and builds loyal
customers through positive brand associations and images or a strong
awareness of the brand.

Developing a strategic plan to maintain brand equity or gain brand value

requires a comprehensive understanding of the brand, its target market, and
the company's overall vision. A brand that has been established has to

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continually maintain its brand image through brand management. Effective
brand management increases brand awareness, measures and manages brand
equity, drives initiatives that support a consistent brand message, identifies
and accommodates new brand products, and effectively positions the brand
in the market.
2. STP Marketing

In marketing, segmenting, targeting and positioning (STP) is a broad

framework that summarizes and simplifies the process of market
segmentation. Market segmentation is a process, in which groups of buyers
within a market are divided and profiled according to a range of variables,
which determine the market characteristics and tendencies. The processes of
segmentation, targeting and positioning are parts of a chronological order for
market segmentation.

 Segmentation comprises identifying the market to be segmented;

identification, selection, and application of bases to be used in that
segmentation; and development of profiles.
 Targeting is the process of identifying the most attractive segments
from the segmentation stage, usually the ones most profitable for the
business. Positioning is the final process, and is the more business-
orientated stage, where the business must assess its competitive
advantage and position itself in the consumer's minds to be the more
attractive option in these categories.

3. Product Life-Cycle
The term product life cycle refers to the length of time a product is introduced
to consumers into the market until it's removed from the shelves. This

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concept is used by management and by marketing professionals as a factor in
deciding when it is appropriate to increase advertising, reduce prices, expand
to new markets, or redesign packaging. The process of strategizing ways to
continuously support and maintain a product is called product life cycle
management. The life story of most successful products is a history of their
passing through certain recognizable stages. These are shown in Exhibit I and
occur in the following order:

 Stage 1. Market Development: This is when a new product is first

brought to market, before there is a proved demand for it, and often
before it has been fully proved out technically in all respects. Sales are
low and creep along slowly.
 Stage 2. Market Growth: Demand begins to accelerate and the size of
the total market expands rapidly. It might also be called the “Takeoff
Stage.”
 Stage 3. Market Maturity: Demand levels off and grows, for the most
part, only at the replacement and new family-formation rate.
 Stage 4. Market Decline: The product begins to lose consumer appeal
and sales drift downward, such as when buggy whips lost out with the
advent of automobiles and when silk lost out to nylon.
4. Wholesaling and Types of Wholesalers

Wholesale is a channel of distribution where large quantities of goods are

sold to the retailers or to industrial, commercial, or other professional
businesses which are not the end consumers.

Two key-phrases in this definition that separate wholesale from retail are –

 Large quantities of goods – Unlike retailers, wholesalers deal with

large quantities of goods.
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  Retailers or businesses which are not the end consumers – The
transactions take place with the parties that are not the end consumers

7 Types of Wholesalers
Each industry witness different types of wholesale businesses. While some
work on the lines of the usual distribution process, some find other profitable
lines. Here are 7 wholesaler types that currently exist.

Merchant Wholesalers: Merchant wholesalers are the most common type of

wholesalers who buy all sorts of different and profitable items from different
manufacturers, store them, and sell them to the retailers. They don’t have
much- specialized knowledge about the products and usually operate in the
FMCG industry.

Specialty Wholesalers: Specialty wholesalers stock items belonging to a

specific industry or product category. They are very knowledgeable when
it comes to the industry and the product and are usually found in industries
where selling efforts are required to create demand among the retailers as
well.

Internet Wholesalers: These wholesalers operate and conduct transactions

using the internet. They usually sell the goods at a discounted price as they
save money by having virtual offices and operating warehouses at places
that don’t charge much.
Examples of internet wholesalers are wholesalers on Alibaba o r
Amazon for business.
A. Full-Service Wholesalers: Usually found in consumer durables or

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 engineering products industries, these wholesalers provide full
service including stocking inventories, operating warehouses, order
picking, delivery, training sales associates, supplying credits
promotions, etc. to the end retailer. They handle large sales volume
and deal with a narrow line of goods.
B. Limited Service Wholesalers: These wholesalers offer fewer
services to their customers like only stocking, only delivering etc.
There are many types of limited-service wholesalers like –

 Cash-and-carry wholesalers – who handle limited line of

fast- moving goods, sell to small retailers and don’t
deliver goods (retailers have to deliver the goods
themselves).
 Truck Wholesalers – Who sell and deliver the goods
directly from their vehicles.

C. Discount Wholesalers: These wholesalers deal in discounted stock.

Usually, the stock is discounted either because the products are
discontinued, refurbished, returned, or going to expire soon.
D. Drop ship Wholesalers: Drop ship wholesalers facilitate the
process of drop shipping. They deliver the goods directly to the end
consumers when a retailer makes a sale. They sign contracts with
several internet- based retailers and act as their warehouse and
delivery partner and only charge money whenever a sale is made.
That is, even though they are wholesalers, they sell small quantities
of goods.

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 5. Promotion Mix

A promotional mix is a combination of marketing methods including

advertising, sales, public relations and direct marketing to achieve a specific
marketing goal. The promotional mix is typically only part of a larger
marketing mix. We may choose to use a few methods or decide that a
combination of all of them might be most effective for our campaign.

The four elements of a promotional mix

The traditional promotional mix has four main tools businesses use to create
meaning for their service or product and influence the public to buy it:

 Advertising: Companies pay to advertise their service or product to a

high number of people at the same time. Common forms of
advertisements include ads in television, newspapers, direct mail, radio,
magazines or online.
 Sales promotion: Sales promotions are short-term incentives to
encourage people to buy a product or service. Examples include
coupons, rebates or games and contests that the public can participate
in.

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  Public relations: This type of promotion communicates a company’s
services and image to the public. Examples can include news
conferences or press releases.
 Direct marketing: This strategy is a more personal approach, targeting
customers directly through in-person promotions, catalogs, e-mail,
telephone calls or mail.

6. Marketing Audit
A marketing audit is a full exploration and analysis of the entire marketing
environment of a business, assessing everything from strategies and targets to
specific marketing activities.
This process is intended to provide a full overview of the tools and
competencies at an organization’s disposal, to help identify areas of weakness
and to put in place ways of improving outcomes in the future.

How do we do a marketing audit?

The basic steps of a marketing audit are as follows:

 Identify our marketing channels/strategies/activities

 Identify our goals and objectives

 Gather data

 Make a comparison

 Identify issues and gaps

 Create an action plan

 Repeat

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 7. Green Marketing

Green marketing (or environmental marketing) is the promotion of

environmentally friendly products, services, and initiatives. More specifically,
green marketing refers a broad range of environmentally friendly practices
and strategies. Some green marketing examples include:

 Creating eco-friendly products

 Using eco-friendly product packaging made from recycled materials

 Reducing greenhouse gas emissions from production processes

 Adopting sustainable business practices

 Marketing efforts communicating a product's environmental benefits

 Investing profits in renewable energy or carbon offset efforts

Green marketing is becoming more popular as more people become

concerned with environmental issues. Indeed, in 2020, more than three
quarters of consumers (77%) cited a brand's sustainability and environmental
responsibility as very important or moderately important in their choice of
brands.

While green marketing can be more expensive than traditional marketing

messages and practices, but it can also be profitable due to increasing
demand. For example, products made locally in North America tend to be
more expensive than those made overseas using cheap labor, but local
sourcing and supply chain means they have a much smaller carbon footprint
than goods flown in from overseas. For some consumers and business
owners, the environmental benefit outweighs the price difference.

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 8. Service Marketing
Services marketing are a form of marketing businesses that provide a service
to their customers use to increase brand awareness and sales. Unlike product
marketing, services marketing focus on advertising intangible transactions
that provide value to customers.

Advertisers use effective services marketing strategies to build trust with their
customers and show them how their service can benefit them. Businesses may
base their services marketing strategies on the promotion of ideas, benefits
and promises to help them sell their services.

For example, a company that provides wellness coaching may promote the
benefits of adopting a healthier lifestyle, the promise that they can help their
customers achieve their fitness goals and the idea that incorporating an
effective wellness routine is easier with the help of a certified coach.

Who uses services marketing?

Companies that provide a service use services marketing strategies to reach

potential customers. Popular examples of service-based industries that use
this form of marketing include:

 Telecommunications
 Health and wellness
 Financial
 Tourism, leisure and entertainment
 Transportation
 Hospitality
 Consulting
 Design, marketing and sales

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  Management
 Education
 Trade industries
 Restaurants

9. 7ps of Marketing

It’s called the seven Ps of marketing and includes product, price, promotion,
place, people, process, and physical evidence. Here’s how the 7 Ps of
marketing can be applied to everything in our marketing mix.

 PRODUCT: It goes without saying that the service or product we’re

selling should be at the centre of every element of the marketing mix.
Fundamentally, it allows we to address the questions key to sales
conversion: what problem or issue does the product solve for
customers? Why is our product the best one to solve it? The digital
marketing mix is perfect for showcasing our products, through SEO,
blogs or articles, paid advertising, influencer marketing, and viral video
campaigns, for example.
 PRICE: The strategy behind the pricing of our product needs to be
based on what our customers are prepared to pay, costs such as retail
mark-up and manufacturing, as well as other considerations. Our
marketing mix can include subscription and membership discounting
programs, or email marketing of promotions and sales.
 PROMOTION: Successful marketing strategies include all the
promotional activities across the marketing mix, including advertising,
direct marketing, and in-store promotional activities. The possibilities
of digital promotion are limited only by our imagination and can

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 include online webinars, chats, social media groups, and live streams.
 PLACE: Where and how our product is displayed and sold should be
directly informed by our customers. A deep understanding of their
purchasing patterns – and targeting them at the right stage in their
buying cycle – will make it clear where we should promote and sell our
products and how that fits into our online and real-world marketing
mix.
 PEOPLE: Excellent customer service not only converts to sales, but
can increase our customer base by referrals. Acquiring these referrals
by people who love our brand can also be a great example of how our
marketing efforts can support our sales process.
 PROCESS: The process of delivering our product to the consumer
should be designed for maximum efficiency and reliability, but may
also include features that are in line with our brand, such as being
environmentally or sustainably focused. With the rise in online
shopping, digital partnerships and logistics have become an essential
part of the marketing mix.
 PHYSICAL EVIDENCE: Physical evidence incorporates aspects that
prove our brand exists and that a purchase took place. Examples of
proof that our brand exists can include things like a physical store or
office for our business, a website if our business operates solely online,
and printed business cards that we exchange when meeting people.

10. Business Model

Every business or companies makes a plan for generating profit. They create
a model for identifying products and services to sell, the market they want to

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target and also take into account anticipated expenses. This is known as
business models. Even if the business is already established or even if it is a
new business, plan needs to be made. Businesses need to regularly update
their plans and strategy as they need to take into accounts the challenges and
trends for the future models.

Types of Business Models:

We will discuss here about 4 types of business models:

 Business -To- Business Models (B2B): When the dealings or the

transactions take place between two companies or the business then this
type of business model is known as business to business models. It has
good market predictability and more market stability. Since under B2B
sale is made in bulk amount this model leads to lower cost for the
businesses. The best example of this type of business model in India
is IndiaMart Intermesh which is a wholesale B2B marketplace. It offers
millions of products to its customers who include consumer electronics,
machinery, apparel and many more.
 Business-To-Consumer Models (B2C): Business-2-consumer business
model is a model that refers to businesses that sell their services or the
products directly to the consumer who are the end users of the products
or services. There is an ongoing demand for the products as it provides
the essential items.

 Subscription Based Models: Any application based businesses or

software companies have subscription based business models. They
offer their product as a onetime purchase, in return company earns
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 monthly or annual revenues. This type of business model allows the
company to earn regular income by giving the client the opportunity to
pay for the cost of the purchase in 12 equal payments rather asking
them to pay the wholesome amount at one go.

 On-DEMAND BUSINESS MODEL: It is the most recent form of

model which is made out on the need by answering immediately.
Under this type of business model is prepared in such a way where all
the questions will be answered by just a click of a button in seconds

GENERAL SUGGESTIONS AND

RECOMMENDATIONS ABOUT
ORGANISATION

5.1 INTRODUCTION
In this chapter, I will give some suggestions and recommendations to the
company by the experience of my summer internship in Koderbox
Technology.

5.2 ROLE OF MINE:

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 1. Know about the brand
Branding is the process of creating a strong, positive perception of a
company, its product and services in the customer’s mind. Here Brand
denotes their one of “The Webinar on the Japanese Learning” and customer
denotes the participants of the webinar.

2. Create brand awareness

Creating brand awareness is the key step in promoting a new brand. There are
many ways to create brand awareness of our brand through maximize our
organic social media presence, develop a voice for our brand and being a
partner with influencers to create content.

3. Promotion
Promotion is the process of communication with the potential customers
(participants) involving information, persuasion and influence. A well-
planned promotional strategy is vital for a successful webinar. Some of the
promotional strategies which is used to the webinar are as follows:

 Create videos showcasing the Webinar and Speakers

 Use Email to market to specified list of people

 Creating a Hashtag for the Webinar

 Rebrand our Social Media Profiles for our Webinar

4. Assign target
In this, we had to fix our target and reached the fixed target. For that, I had to
look for three participants for the competitions as well.

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 5. Marketing the webinar
A webinar marketing plan is our webinar’s goals and what our webinar
marketing plan is founded on. An effective social Medias webinar strategy
will involve connecting with our followers before and after a webinar. Here
are ways to marketing a webinar on social media before it’s happen:
 By post a countdown on Instagram Stories
 Create an webinar page on Facebook
 Post teaser with necessary details
 Create a Tweet for Attendees
 Add a Twitter Widget to Our Webinar Page
 Share the webinar page to our circle through Whatsapp
 Post the webinar with detailed information on LinkedIn
 Utilize Facebook, Instagram & LinkedIn stories
6. Build a relationship
After the contestants had registered for the contests through us, some areas to
consider building a relationship:
 Focus on Communication
 Be Positive and Encourage their talent
 Treat our clients as Individual
 Share Knowledge
 Be Open-Minded
 Keep in touch with them

7. Track the customers

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We can track actions of our contestants take as webinars, both while logged
into our webinar on web or mobile and while visiting our website

5.3 SUGGESTIONS & RECOMMENDATIONS:

1. Long Term Process

Most webinar planners are familiar with creating a day-of timeline. As the
name implies, the day-of timeline lays out all webinars and tasks that take
place on the actual date of the webinar. This type of timeline is also essential
to the webinar planning process, but a long-term timeline is just as mission-
critical. In fact, a long-term timeline can actually benefit our day-of timeline
because it set we up for success. It also leaves flexibility in our schedule. For
instance, we can add in “buffer time” to deal with other issues as they come
up, instead of rushing through essential tasks that we could have done earlier.

2. Payment Barriers
When do we want participants to pay we for our work? Most webinar
planning work includes n registration fee to participate the webinar’s contests.
In our contract and in our webinar planning timeline, set a due date for the
registration. Put it in print that we will not begin work until the participants
pays that amount.

3. Website Management
Website management refers to all the activities included in the process of
posting and maintaining a website on the World Wide Web. Though many
individuals and businesses create and manage their own sites. Likewise,
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Koderbox Technologies has a website named www.koderbox.com but which
is not maintained properly now this website was closed. The web
management process begins with the design phase. At this point in a business
relationship between a customer and a technology firm, the customer meets
with the graphic designer to present his or her company’s hopes to portray on
its new website. They should take care of their websites and its updates.

4. Regulate the Emails

Emails Management is a specific field of communication management for
managing high volumes of inbound electronic mail received by organizations.
Also Email Management evolved from database management and customer
relationship management (CRM). In Koderbox Technology, They may
perform better than now in Email Managements such as send mails for their
trainee properly and confirmation mail for participants, etc.,

5. Connect with Employee

Employee are any company’s most important resource and the better we
know them, the better we are able to keep them happy, engaged, and help
them reach their fullest potential. Some managers might shy away from
integrating their team into the process to avoid additional complexity or a
potential clash of opinions. Yet the ideas that could come out of the dialogue
are often far more valuable and critical to business success. So the company
should connect with their employees.

CONCLUSION
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Marketing Strategy & Planning is a key factor for the success of any project,
what my company mentor Ms. Nandita Kurup told me at the first day in the
company.

The importance of planning is:

 To facilitate goals achievement
 To facilitate assessment
 To reduce risks and loss
 To make good decisions
 To carry out job division
 To determine opportunities and threats

So my company mentor already planned and assigned me tasks for me to

execute during the internship period. For the time period 1 month I did not
only learn about area of my interest – Marketing but also how to make a plan
based on data and survey to promote an webinar.

I learned how important it is and also how organisation cans can secure its
user id and password and give access to all the employees & the importance
of social media in business today. I personally think working in Webinar
Marketing is not everyone’s cup of tea.

Webinar Marketers have to be updated with the changing technology which is

proficiently used by their companies’ competition. Continuous information of
what is happening around the world in terms of Webinars, Google Updates,
Content Management, Virtual Festival, is required.

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Koderbox Technology is still in its growth stage and year-on-year they are
expanding not only in terms of customers but also the services they provide. I feel
very grateful to have this dynamic working experience with Koderbox Technology
which has opened the doors for me into the future of marketing.

BIBLIOGRAPHY
BOOKS:
“How to Brand and Market a Fashion Label” – Author Maria Teresa.

WEBSITES:

https://blog.hubspot.com

https://theinvestorbook.com

https://www.marketing-schools.org

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https://marketinginsidergroup.com

https://thebalancesmb.com

https://koderbox.com

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