Fall 2019

Principles of Psychology
B GED 0207 (BBA 5A)
This course is offered to the students of BBA 5A section in the
semester of Fall 2019 by the Department of Business Administration

B N
of NUBT Khulna. The course will be instructed by S.M. Monirul
Islam, Assistant Professor of Marketing and Head of the Department
of Business Administration.

AU
B
T
Instructed By:
S.M. MONIRUL
ISLAM
Asst. Professor of Marketing
Dept. of Business Administration
Phone: 041-813844-120 (Ext)
Email: [email protected]
Course Description
This course provides a general understanding and application of the basic principles of psychology.
Topics will include history of psychology, scientific methods, physiological basis of behavior, Sensation
and perception, principles of learning, Memory, Motivation, personality theory.

Course Objectives:
The purpose of this course is to introduce the students with basic psychological process of human
behavior with focus to link the learning towards business applications.

Learning Outcomes:
By the end of this course it is expected that a student should be able to:
1. Understand some of the basic principles and processes that govern how individuals
behave in social situations, how we develop, what happens when people go wrong‘, and
the application of psychology in some applied settings.
2. Be familiar with and be able to describe some of the most important methods that are
used to gather evidence about these issues, and how that evidence can be interpreted.
3. Be able to apply your knowledge of basic psychological processes such as learning,
motivation, perception, sensation etc. to understand human behavior in everyday real
world settings.
4. Be able to link the consumer psychology and its application in the field of business.

Use of cellphone, laptop, and other electronic device, consumption of food, drink,
and chewinggum are strctly prohibated during the classes.
Instruction Methodology:
 Interactive lectures on recommended topics
 Multimedia visualization with relevant text, illustrations and Video
 Group work, presentation, Assignment/project.
 Case solving
Marks Distribution:
1. Contineous Assesment ................................................................................. 30
Class Participation &
a. 10
Performance ..........................................
b. Class test (MCQ) .................................................................... 10
Assignment &
c. 10
Presentation......................................................
Midterm
2. 30
Exam.................................................................................................
Final
3. 40
Exam ......................................................................................................
Total ......................................................................................................... 100
2
Class Schedule:
Lec. No. Topics
Orientation and the overview of the course. Definition and nature of psychology as
01 behavioral science. Goals of psychology. Applications (field) of psychology.

The Early Schools and the History of Psychology: Structuralism, Functionalism,

Gestalt psychology, Psychoanalysis, Behaviorism.
02 - 03
The Modern Perspectives of Psychology: Psychodynamic, Behavioral, Humanistic,
Cognitive, Socio-Cultural, Bio-psychological, Evolutionary perspectives
Methods of psychological research: Observations, Survey, Case studies, Experiments
04
Ethics of Psychological Research:
Biological Basis of Human Behavior: Structure and functions of central nervous
05 - 07
system (CNS) and peripheral nervous system (PNS)
Sensation and Perception: Sensory process of Seeing, Hearing, Smelling/Olfaction,
Taste/Gustation and Somesthetic senses.
08- 10
Perception: Perceptual process of Attention, Form perception, Visual depth perception, Constancy,
Movement perception, Plasticity Individual differences.
11 Mid Term Examination
12 - 13 Theories of Learning: Classical Conditioning, Operant conditioning, Cognitive learning.
Factors of memory and causes of forgetting: Process of memory, Models of
14 - 15
memory, The memory system, Retrieval of memory. Causes of forgetting.
Theories of Motivation: Drive theories, Incentive theories, Opponent-Process theories, Optimal-
Level theories.
16 - 18
Types of Motivation: Biological Motivations, Social motives, Motives to know and to be Effective.
Frustration and Conflicts of Motives: Sources of frustration, Types of conflicts.
Theories of Personality: psychodynamic theory, Behavioristic theory, Humanistic
19 - 21 theory, and Trait theory.
Biological basis of Personality, Assessments of personality.
Social Psychology: Social influence, Social Cognition, Social Interaction, Interpersonal attraction,
22 - 23
Aggression and Prosocial behavior
24 Final Examination

** The prescribed schedule may be changed as per necessity

Text Books:

1. “Psychology”, 3rd Edition, Saundra K. Ciccarelli and J. Noland White

2. “Psychology”, Seventh edition, Peter Gray, David F. Bjorklund
3. “Understanding Psychology”, 12th Edition, Robert S. Feldman