ABSTRACT

The use of Online car booking (ride booking) mobile applications are rising these days. Because
everyone in this busy life wants to go their destination on their time and they use these
applications for comfort and save money and time. However we test the usability evaluation of
CAREEM and AIRLIFT apps both apps are used for online ride booking.
The main purpose of doing this research is to demonstrate the result of usability testing for online
ride booking applications based on characteristics: learnability, memorability, effectiveness,
satisfaction& errors. There are 15 to 20 participants who was involved in the usability testing of
these application. These participants were checked two characteristics namely learnability and
effectiveness and rest will be checked with the result of questionnaire based evaluation.
The result of the usability will describe the matrices of the online ride booking mobile
applications and also describe which application is better CAREEM or AIRLIFT and also
define reason behind it.

KEYWORDS
Learnability, effectiveness, comfort, convenient, cheap, reliable

INTRODUCTION:
AIRLIFT
Airlift is a smart bus service that operates on a marketplace model, helping private bus operators
to run fixed routes at fixed timings, Airlift promises a reliable experience with their air-
conditioned fleet and an introductory flat pricing of PKR 50 only! .Airlift is an alternative to
online taxi services and public transportation in Pakistan that offers you high quality rides with
fixed routes, timings and prices. Airlift’s unique model utilizes Toyota Coasters and Toyota
Hiace Grand Cabin vans with 12-22* seats on various high demand routes. Airlift currently
operates in Lahore and Karachi only. Airlift empowers you to make premium quality commutes
at reliable times and cheapest cost you can commute across the city. If you need a ride to work,
college or university, Airlift is best for you. Not any more driving in congested roads, investing
energy and waste of time to find parking area, or booking vehicle administrations at flood costs.
Commutes using the Airlift Application are quick you’ll be able to navigate through the city to
your drop-off point, in the most effective and efficient manner possible. Your commute time
shall roughly be the same as it would be if you were to go on your own car. Save in
exceptional circumstances, with Airlift you’ll always reach your drop-off point. Captains wait
for users to hop on the bus within a 10-minute interval, after which the driver makes one call to
the user before the bus departs, the captain tells that the bus is departing.

CAREEM
Careem is the leading app-based car service in the Middle East and North Africa region
(MENA). Careem was cofounded by Mudassir Sheikh and Magnus Olsson, who had both
previously worked as management consultants at McKinsey & Company. Careem began in July
2012 as a website-based service for corporate car bookings, and evolved to become a

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transportation network company with car hire for everyday use. To date, it operates in more than
50 cities in 11 countries across the MENA region and has over 6 million users. Careem’s app
eliminates the struggle of finding a cab on the street. With just a few taps within the app
passengers are connected with drivers for a fast and safe trip. To date, Careem has raised over
$421 million in funding and continues to add exciting services to the app like Careem for
Women, Careem for Kids, and monthly bookings, unheard of by other taxi services.

Booking a ride through the Careem app is easy. Enter your pickup and dropoff locations, select
your car type, check the fare estimate, and you’re ready to go! After confirming your pickup
location, you can tap on “+ details” next to the address to give your Captain any extra info about
your pickup.Note that, to see the estimated price for your ride before you book, you need to enter
a dropoff location.You can add or change your dropoff location at any time before or during your
ride. You can not add more than one dropoff on mobile, but you can always ask your Captain to
make multiple stops, which will affect your initial estimated fare.

PURPOSE OF STUDY

Online car booking (ride booking) is rising day by day people wants an application which
provide convenient and secure way to commute within city in this research paper we are doing
comparative study of two only ride booking mobile applications in both applications user can
request a ride on a ride-sharing app instantly, through an internet enabled smartphone device,
with just the click of a button.as we are comparing AIRLIFT and CAREEM both applications are
very different.CAREEM is car booking (cab) mobile application whereas AIRLIFT is smart bus
service which operates on fixed routes . Smart bus service is less expensive than cab services
because such companies employ individual contracted drivers who use their personal cars, while
being insured by the company they are working for. Naturally, since one has to share personal
data with the application and with drivers while calling a cab, including name, location, and
phone number, the handling of real-time data, concerns regarding privacy, have been raised. The
regulation of such services is a primary concern, particularly when background checks
concerning the drivers working for such companies, and the rating system customers can use to
evaluate their experiences with the drivers has direct impact on their earning potential.
Moreover, it is important to effectively gauge the privacy policies these companies espouse. It is
the aim of this study to assess the practices, governance, and user experiences of these services in
Pakistan to answer key questions as to the rights of citizens, especially with a view to the
enhanced vulnerability of women and minorities. In the absence of personal data protection
legislation, what are the implications of the data collected, utilized, and stored by these
companies? Is the average user, be it a driver or a rider, aware of the security policies of the
companies, be they digital policies or otherwise? Do women experience these services
differently than men?

PARTICIPANTS:

The participants involved are the user who are booking ride and the driver (captain) who are
driving car or bus. A user simply install application on their mobile phone .and driver can
register as a captain if he or she have to be over 18 years of age with a valid driver’s license to
drive with Careem.The screening process may include drug tests, police reports, credit checks

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etc.After reviewing your application they will invite you for a training session.When training is
complete, you can start to earn money!

MEASUREMENT

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EVALUATION
CAREEM
Careem rickshaw rides offers a quite cheap If the rickshaw is made to wait, you may be charged
an additional Rs1 per minute. The minimum charges are Rs50 and if the booking is cancelled the
same amount has to be paid. In the car, the minimum cost is Rs100 while the charges for making
the driver wait are Rs2 per minute. The variable fare stands at Rs9.38 per kilometer and the
minimum charges are Rs150 which have to be paid even if the ride is cancelled.Careem offers
users four options: Go, Economy, Wifi Cars and Business.'Go,' Careem charges at least Rs150
while the basic fare is Rs100. The variable fare stands at Rs11 per kilometre. For 'economy,' the
minimum charges are Rs175, whereas for 'business' and 'wifi cars' the the minimum charge is
Rs250.
FOR BOOKING
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Enter your pickup and dropoff locations, then select your car type, check the fare estimate, and
you’re ready to go.After confirming your pickup location, .Note that, to see the estimated price
for your ride before you book, you need to enter a dropoff location.You can add or change your
dropoff location at any time before or during your ride. You can not add more than one dropoff
on mobile, but you can always ask your Captain to make multiple stops, which will affect your
initial estimated fare.

Airliftt
Airlift is a smart bus service that offers stop-to-stop public transport services on selected routes
across Lahore and Karachi.Similar to the good old coaches and buses, but instead of first-come-
first serve basis, the booking has to be done online.The process is quite simple: download the
app, register with contact details, search for routes and book your ride . Money can be paid
through the in-app wallet.You can also live-track the location of the booked vehicle and get on
boardat the chosen pickup point.while, the startup generates revenues from customers through
Rs50 earned per seat booked

FOR BOOKING.

You can make bookings with bus-owners by pressing the bookings button on the Airlift
Application. You may choose to review the terms and conditions of such bookings by pressing
the terms and conditions button on the Airlift Application.

RESULT
From the survey we can conclude that careem is better transport service.Although this services
are relatively new in Pakistan, they are sure to reduce public transport and mark the end of
traditional taxi and rent-a-car business. As smartphone penetration increases, taxi and rickshaw
drivers that struggle to adopt new technologies may find themselves in trouble. This is due to the
fact that companies have become immensely popular in such a short time and are widely used by
young, employed people who are most likely to be smartphone users. It appears that companies
are focusing more and more on this demographic, in the hope of positive experiences and
reviews that translate to rapid growth in the near future.

RECOMMENDATION

CAREEM

The biggest problem with Careem o services at the moment is that there are no network effects.

Find FREE rides and discounts:

The idea is slightl1y complex but it can certainly be refined further with some brainstorming. The
app should feature a button called “Find discounts and FREE rides” 

Turning customers into merchants:

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Create an effective method by limiting the supply of coupons or vouchers.. Alternatively Careem
can have booking agents that will book a ride for you and earn a commission for booking a
successful ride. 

Hey, I reached safely!

The app should have one extra screen with the title of safety or something along those lines.
Inspite the prevalence of taxi and ride sharing apps people are conscious about how safe an app
based car service is. To counter this, the app can feature a safety screen that saves 1 or 2 numbers
of emergency contacts.

Airlift

The map integration and vehicle tracking are spot on, the USER INTERFACE is not as friendly
as it should be.

There is no listing of all the routes operated by Airlift and at times, search results will not show
all of the available routes. Moreover, search results are not sorted by order of time, and cannot be
sorted by distance to pick-up point.

There is also no route map to pick and choose from, which should be a necessity for any public
transport network. The app currently does not allow bookings for an entire week or month either.

Airlift currently does not run on weekends

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