A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE

SHOPPING WITH SPECIAL REFERENCE TO MADURAI CITY

The project report submitted in partial fulfillment of the requirement for the award of the degree of
Bachelor of commerce (S.F).

SUBMITTED BY

NAME REGISTER NUMBER

1. LAKSHMI NARASU R 2020AC22

2. NIROSHINI K 2020AC30

3. ROSHINI M B 2020AC39

4. SINDHUJA A 2020AC46

5. SNEHA P 2020AC47

6. SARU PRABHA R 2020AC63

Under the guidance of

Mrs. R. Kousalya M.Com., (NET)., B.Ed.(Phd)

Department of Commerce (SF)

Fatima College (Autonomous)

Madurai-625 018

APRIL 2023

1
 BONAFIED CERTIFICATE

This is to certify that the project work entitled, “A STUDY ON CONSUMER PERCEPTION
TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO MADURAI CITY” is a
Bonafide research done by,

LAKSHMI NARASU R (2020AC22)

NIROSHINI K (2020AC30)

ROSHINI M B (2020AC39)

SINDHUJA A (2020AC46)

SNEHA P (2020AC47)

SARU PRABHA R (2020AC63)

In partial fulfillment of the requirement for the award of Bachelor of Commerce Degree, Fatima

College, under my guidance and supervision and that no part of it has been presented before for any

other degree, diploma, fellowship or other similar title.

Submitted for Viva-Voce examination held at Fatima College, Madurai - 625 018, on
______.

FACULTY GUIDE EXTERNAL EXAMINER HEAD OF THE DEPARTMENT

(Mrs. KOUSALYA R) (Dr. Mrs. ARASAMMAL M)

2
DECLARATION

We, the under signed students pursuing Bachelor of Commerce (S.F) at Fatima College

(Autonomous) affiliated to Madurai Kamaraj University declared that this project report entitled,

“A STUDY ON CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING WITH

SPECIAL REFERENCE TO MADURAI CITY” is our original work and no part has been
submitted for the award of any similar titles.

NAME SIGNATURE

LAKSHMI NARASU R (2020AC22)

NIROSHINI K (2020AC30)

ROSHINI M B (2020AC39)

SINDHUJA A (2020AC46)

SNEHA P (2020AC47)

SARUPRABHA R (2020AC63)

Place: Madurai Date:

3
 ACKNOWLEDGEMENT

First and foremost we thank god Almighty we creator and sole provider of the universe, without him

our work could not have been a success.

We wish to to acknowledge our sincere gratitude and thanks to our principal

Rev. Dr. Sr. G. Celine Sahaya Mary, M.B.A., FDP., Ph.D., for having extended all facilities in the

college towards the completion of our course,

We extend our sincere gratitude to Dr.M.Arasammal, M. Com., B.Ed., M.Phil., Ph.D. the Head of

the Department Commerce with computer application and Commerce (sf) for her encouragement

throughout the preparation of this project.

We owe our special time to Mrs. R. Kousalya M.com (NET)., B.Ed.(Phd) for guidance and

encouragement during the preparation till the completion of this research.

Finally, we express our heartfelt appreciation to our family members & friends for their abundant

support throughout this study.

4
 LIST OF CONTENT

CHAPTER TOPICS PAGE NO

1 INTRODUCTION AND RESEARCH DESIGN 1-8

2 THEORITICAL BACKGROUND OF THE STUDY 9-21

3 DATA ANALYSIS AND INTERPRETATION 22-44

4 FINDINGS, SUGGESTIONS AND CONCLUSION 45-48

APPENDIX 49

WEBLIOGRAPHY 51

5
 LIST OF TABLE

TABLE NO TITLE PAGE NO

3.1 GENDER 24

3.2 AGE 25

3.3 EDUCATIONAL QUALIFICATION 26

3.4 OCCUPATION 27

3.5 MONTHLY INCOME 28

3.6 LIVING AREA 29

3.7 AWARENESS OF ONLINE SHOPPING 30

3.8 FREQUENCY OF SHOPPING 31

3.9 AVERAGE AMOUNT SPENT 32

3.10 ONLINE SHOPPING APPLICATION 33

3.11 APP PREFERENCE 34

3.12 PRODUCT PREFERENCE 35

6
3.13 PREFERENCE OF PAYMENT MODE 36

3.14 PREFERENCE OF SHOPPING MODE 37

3.15 RANKING FOR INFLUENCING FACTORS 38

3.16 RANKING FOR PROBLEM FACED 39

3.17 RANKING FOR SATISFACTION LEVEL 40

3.18 INDEPENDENT SAMPLE TEST 41

3.19 WEIGHTED AVERAGE 43

3.20 ANOVA TEST 44

7
 LIST OF FIGURE

TABLE NO TITLE PAGE NO

3.1 GENDER 24

3.2 AGE 25

3.3 EDUCATIONAL QUALIFICATION 26

3.4 OCCUPATION 27

3.5 MONTHLY INCOME 28

3.6 LIVING AREA 29

3.7 AWARENESS OF ONLINE SHOPPING 30

3.8 FREQUENCY OF SHOPPING 31

3.9 AVERAGE AMOUNT SPENT 32

3.10 ONLINE SHOPPING APPLICATION 33

3.11 APP PREFERENCE 34

3.12 PRODUCT PREFERENCE 35

8
3.13 PREFERENCE OF PAYMENT MODE 36

3.14 PREFERENCE OF SHOPPING MODE 37

3.15 RANKING FOR INFLUENCING FACTORS 38

3.16 RANKING FOR PROBLEM FACED 39

3.17 RANKING FOR SATISFACTION LEVEL 40

9
 CHAPTER 1

INTRODUCTION AND RESEARCH DESIGN

10
 LIST OF CONTENT

S.NO TITLE PAGE NO

CHAPTER 1
INTRODUCTION AND RESEARCH DESIGN

1 1.1 INTRODUCTION 1

2 1.2 STATEMENT OF THE PROBLEM 2

3 1.3 SCOPE AND SIGNIFICANCE OF THE STUDY 2

4 1.4 OBJECTIVE OF THE STUDY 3

5 1.5 OPERATIONAL DEFINITION 3

6 1.6 RESEARCH METHODOLOGY 4

7 1.7 SAMPLE TECHNIQUE 4

8 1.8 SAMPLE SIZE 4

9 1.9 AREA OF THE STUDY 4

10 1.10 PERIOD OF THE STUDY 4

11 1.11 TOOLS USED FOR ANALYSIS 5

12 1.12 LIMITATIONS OF THE STUDY 6

13 1.13 REVIEW OF LITERATURE 7

14 1.14 CHAPTERIZATION 8

11
 CHAPTER -I

INTRODUCTION AND RESEARCH DESIGN

1.1 INTRODUCTION:

In recent times, people are crazy of online shopping. Through mobile people are making their
shopping in online websites. This makes them comfortable and saves their time.
Due to massive development of digital marketing peoples started using the online websites and
apps to purchase whatever they wanted. People from different age groups they place their orders in
online shopping. There are several applications are available for online shopping like Amazon,
Meesho, Flipkart, Myntra, Snapdeal,Shopsy etc….

Mostly every age category people prefer online shopping the most, comparing to traditional
shopping. The reason behind this is variety, cost, time saving, comfortablity etc…these attract the
people to place their orders.
Online shopping has seen significant growth in recent years. It is expected to continue to
grow, given how digitalization and the internet allow companies to sell without a physical
presence.

This study is an attempt to understand the factors motivating the customers towards online
shopping. Hence it is important to study the customer‘s perception towards online shopping. There
are so many reasons for the people to choose online shopping . Almost all are using smartphone,
Which makes everything available in their hands by a single click. The main reason why people
choose online shopping is it saves time, saves transport expenses , shop 24/7 . Everyone is in a race
to cope up with the fifth-generation technology.Youths are more interested using the apps because,
from this they get ordered products on their doorsteps within minutes. Interested users can
download the applications at their choice and they can create a profile for the convenience of
delivery. . The mode of payment can be in cash on delivery or through debit or credit card or
through net banking.

1
With the new advent of technology, the world is experiencing many advantages. Now there is
many mobile applications has emerged for the ease of people. An online shopping apps like
Amazon, Meesho, Flipkart, Myntra, Snapdeal , Shopsy etc are helping people to place their orders.
We get all things anytime anywhere through one click at our smart phones. The research is about a
study on the customer perception towards online shopping . This will help to know about the
factors influencing customer perception.

1.2 STATEMENT OF THE PROBLEM

The customer perception plays a vital role in the success of any marketed product or service and it
helps in the retainment of those products or services in the market. The perception of customers
may vary according to their attitudes. It must need to analyze the views, needs, and perception of
consumers. The study helps to know about the customer perception as well as factors influencing
the customer perception.

1.3 SCOPE AND SIGNIFICANCE OF THE STUDY

The geographical scope of the study extends to Madurai City. The theoretical scope of the study
includes the popularity of online shopping, the need of shopping apps, their role in influencing the
consumption pattern and habits, merits and demerits of e-market and major players in online
retailing etc. The online shopping application is one of the fastest growing marketing strategies for
most of business people to gain more profits. The growth of technology has made online shopping
as a part of every day lifestyle. This study is relevant because it can give a clear picture about
future online markets in India and emerging trends in the particular filed. The purpose of this study
is to measure the perception of customers regarding online shopping applications.

2
1.4 OBJECTIVES OF THE STUDY

➢ To study the socio – economic profile of the respondents.

➢ To Know the awareness of online shopping.
➢ To Know the customers preference towards online shopping.
➢ To identify the factors influencing customers.
➢ To identify the problems faced by customers availing online shopping.
➢ To identify the level satisfaction by the customers after availing online shopping.

1.5 OPERATIONAL DEFINITION

Customer Preference :

Customer perception are a composite of customer‘s opinions, feelings, and beliefs that they have about
the particular site. This determines the image of a particular site.

Mobile apps :

A Mobile application , most commonly referred to as apps is type of application software

designed to run on a Mobile device such as a smart phone or tablet computer.

Online shopping :

Online shopping is a process of purchasing various products through smartphone.

People can place their orders 24/7 from anywhere. There are several applications used
for online shopping like Amazon, Meesho, Flipkart, Myntra, Snapdeal, Shopsy etc.

Satisfaction :

A person‘s feeling of pleasure resulting from positive perception about using online shopping.

3
1.6 RESEARCH METHODOLGY

1.6.1 DATA COLLECTION

Primary data were collected from respondent through systematically prepared questionnaire in
google form then electronically summarized through SPSS

1.6.2 RESEARCH DESIGN

The present study adopts descriptive research design, with the support of primary data.

1.6.3 SAMPLE DESIGN

In the study Convenient sampling method is used to collect the data from the investor.

1.6.4 SAMPLE TECHNIQUE

The data were collected through Google form, forwarded to respondents through WhatsApp.

1.6.5 SAMPLE SIZE

Here 100respondents were filled the Google form during the period of data collection, Hence the
researcher constitute the sample size to 100.

1.6.6 AREA OF THE STUDY

The study was conducted in Madurai City.

1.6.7 PERIOD OF THE STUDY

It defines the period taken for the completion of the study. For the study, the primary data and
secondary data collected were covered a period of one academic year from June 2022 - March 2023.

4
1.7 TOOLS USEDFORANALYSIS

In order to analyze the investor perception toward online shopping, the following tools were used to
obtain the various objectives of the study. SPSS package is used to analyze and interpret the data.

➢ GARRETT RANKING
➢ PERCENTAGE ANALYSIS
➢ ONE WAY ANOVA
➢ INDEPENDENT SAMPLE TEST
➢ WEIGHTED AVERAGE METHOD

1.8 LIMITATIONS OF THE STUDY

• The study is confined only to Madurai City.

• The period of study was too short for a detailed study.
• The study is undertaken only on person using the smartphone and internet facility.

1.9 REVIEW OF LITERATURE

• M.R. Miah et.al. (2022) their study was to investigate the impact of social media on online
shopping behavior, during the COVID -19 pandemic among 350 Bangladeshi consumers, the
result of the study shows that the advertisement and promotional activities by business
organizations provides practical guide lines to use social media platforms thus the consumers
are motivated to purchase through social media because of positive online reviews and
trustworthy.

• Tithi Thaker & Dr. Manish Thaker (2022) the study contributes towards the knowledge of
online shopping and found the various reasons behind the shift in buying behavior of customers
from traditional shopping to online shopping among the respondents from the Saurashtra
region of Gujarat State.

5
• Norman et. al. (2022) the study seeks to understand the factors which influence the customers
to continue the online shopping after the governments started to relax their restrictions laid
down during the covid-19 situations. The study found that the convenience efficiency and
security are important factors contributing to continue shopping online.

• Ritu Singh and Dr. SupriyaPathak(2021), focused on females buying behavior during the
purchase of their apparel in Lucknow and studied that the individual variables which influence
the impression of a buyer are the occupation, monetary status, age, instruction and public
activity. Other factors like culture, tradition and occasions are also paying the major role in
female buying behavior.

• Ankita Pareek and Rupal Babel (2021), this study was carried out to find out online apparel
buying behaviour of working women before and during covid-19. Before pandemic they
thought missing touch and try option in online shopping butduring pandemic they feel safer
and secure in online purchase because product is delivered at home through courier and also
saves more money by getting discounts and offers through online mode of shopping.

• Dr.V Vijayalakshmi & Dr.R.Lakshmi (2018)1 Mostly youngsters and youth generation (19-
30 age group) are very much interested in online buying because they know about technology
and e- shopping

• As per an ASSOCHAM-Resurgent joint study,(2018)2 online shopping is expected to clock

annualised growth of 115 percent this year, aided by fast-increasing data consumption
and improvement in logistics, along with a number of offers presented by e-commerce
platforms.

6
• Jarvenpaa journal of Electronic Commerce Research, VOL.6, NO.2, (2015)3 it is an
earlystage in internet development in terms of building an appropriate dedicated model of
consumer buying behavior.

• (Ahmed, 2012)4 Concerns of price, quality, durability and other product-related aspects are the
main drivers of buying decision in developed countries but the considerations could be vary
from the developing countries.

• (Sylke et al., 2004)5 The growth rate of electronic commerce in India, however, has yet been
much below anticipation; its proportion of total retail business is still small due to its certain
limitations .

• (Garbarino & Strahilevitz, 2004; Korgaonkar & Wolin, 1999; Van Slyke et al.,
2002)6 previous researches suggested that men are more likely to purchase products
and/or services from the Internet than women.

• Na Li & Ping Zhang (2002)7 found that men are more adopting in online shopping, Female
shoppers are found to prefer using catalogs to shop at home. It is found once female showed
preference in online shopping, they will shop more frequently online than their male
counterparts.

• Zhang, Dran, Small, and Barcellous (1998)8, indicated that website design features of the
website are important and influencing factors that leads consumer‘s satisfaction and
dissatisfaction with a specific website.

7
1.10 CHAPTERIZATION

The present study has been organized and presented in four chapter, they are as follows:

The first chapter “INTRODUCTION AND RESEARCH DESIGN ” deals with introduction,
objective of the study, statement of the problem, scope of the study, methodology and research design,
area of the study, period of the study, sampling techniques, sampling tool,tools for analysis, review of
literature and limitations of the study

The second chapter “THEORETICAL BACKGROUND OF ONLINE SHOPPING "deals with

history, features, advantage and disadvantage of online shopping apps.

The third chapter “DATA ANALYSIS AND INTERPRETATION " deals with descriptive analysis.

The fourth chapter “FINDINGS, SUGGESTIONS AND CONCLUSION" deals with findings,
suggestions and conclusion about online shopping.

8
 CHAPTER 2

THEORETICAL FRAME WORK

9
 LIST OF CONTENT

CHAPTER TITLE PAGE NO

CHAPTER 2
THEORETICAL FRAME WORK
1 2.1 INTRODUCTION 11

2 2.2 DEFINITION 11

3 2.3 HISTORY OF ONLINE SHOPPING 11

4 2.4 CHARACTERISTIC OF ONLINE SHOPPING 12

5 2.5 PAYMENT METHODS 13

6 2.6 AMAZON

2.6.1 HISTORY OF AMAZON 14

2.6.2 ADVANTAGE OF AMAZON 15

2.6.3 DISADVANTAGE OF AMAZON 15

7 2.7 MEESHO

2.7.1 HISTORY OF MEESHO 16

2.7.2 ADVANTAGE OF MEESHO 17

2.7.3 DISADVANTAGE OF MEESHO 17

8 2.8 FLIPKART

2.8.1 HISTORY OF FLIPKART 18

2.8.2 ADVANTAGE OF FLIPKART 19

2.8.3 DISADVANTAGE OF FLIPKART 19

9 2.9 JIOMART

2.9.1 HISTORY OF JIOMART 20

2.9.2 ADVANTAGE OF JIOMART 21

2.9.3 DISADVANTAGE OF JIOMART 21

10
 CHAPTER –2

THEORETICAL FRAME WORK

2.1 INTRODUCTION :

Online Shopping is the form of e-commerce. The term ‘Online’ means ‘on the internet’. Online
shopping allows customer to buy the product through internet. Customers Find a wanted product by
visiting the website of a online store. Online stores are enable the features of ‘Search’. Which is useful
for the customer to find the various brands, Colors. Online stores gives the product images, product
details, offers, color variety in the website of the particular product. Today we can purchase any
product through digital platform.

2.2 DEFINITION:

“The action or activity of buying goods or services over the internet”.

“Online shopping is the process whereby the customer directly buy the goods or services forma seller
in realtime, without an intermediary service, over the internet”.

2.3 HISTORY OF ONLINE SHOPPING:

In 1979,Michael Aldrich invented Online Shopping. The Invention of the first online web browser is
World Wide Web in 1990is the second major proponent of online shopping. We owe this invention
called ‘WWW’ to Tim Berners Lee. He is One of the main reason for million of people have access to
the Online stores.

In 1995,The biggest transformation of online shopping.That is the first online store were introduced.
First came ‘Amazon.com’ the largest online store established by ‘Jeff Bezos’-the richest man in the
world as of 2019 with an estimated net worth of $115 billion.

11
2.4 CHARACTERISTICS OF ONLINESHOPPING:

CLEAR INFORMATION ABOUT PRODUCT

No matter how quality our product is our consumer not aware about product unless we provide
description accute and complete information enables consumer can understand the product better and
male a better decision.

ADVERTISEMENTS
Special advertisements are used to attracts the consumer. Some online stores gives offers for
advertisements like buy one get one offer, price will be deducted with certain percentage.

SOCIAL MEDIA MARKETING

Now a days, we have many social media platforms like Youtube, Instagram, Facebook, Twitter and
etc.. recent times online seller and also the consumer using this social media for communicate the
trading deals.

RATINGS
Every online stores include this section of rating and reports the product. Through this ratings system
the seller can identify the consumer satisfaction and also the reports about the product.

PAYMENT FRIENDLY
Online payment method is easy possible for consumer and it will be increase the sales.

12
2.5 PAYMENT METHODS

There are different types of online payment modes. Online platforms are enables online payments from
the consumer. The most popular payment methods are given below:

CASH ON DELIVERY ONLINE PAYMENT

2.5.1 CASH PAYMENT

In india, mostly use payment method of cash. It is called ‘Cash on delivery’ in E-commerce. When we
purchase physical products oftenly use cash Payment method.

2.5.2 ONLINE PAYMENT

CARD PAYMENT

Credit and Debit cards plays a major role in Online Shopping. Local and international banks provide
this credit and debit cards.

DEBIT CARD
A plastic card that can be used to take money directly from your bank account when you pay for
something.

13
CREDIT CARD
A small plastic card that allows somebody to get goods or services without using money. It usually
receive a bill once a month for what you have bought.

2.6 AMAZON

2.6.1 HISTORY OF AMAZON

Amazon was founded on July 5, 1994, by Jeff Bezos, who chose the Seattle area for its abundance of
technical talent, as Microsoft was in the area.

Amazon went public in May 1997. It began international operations by acquiring online sellers of
books in the United Kingdom and Germany. The following year, it began selling music, video games,
consumer electronics, home improvement items, software, games, and toys. In 2002, it
launched Amazon Web Services (AWS), which initially focused on providing APIs for web
developers to build web applications on top of Amazon's ecommerce platform. In 2004, AWS was
expanded to provide website popularity statistics and web crawler data from the Alexa Web
Information Service.AWS later shifted toward providing enterprise services with Simple Storage
Service (S3) in 2006, and Elastic Compute Cloud (EC2) in 2008, allowing companies to rent data
storage.

AMAZON LOGO

14
2.6.2 ADVANTAGES OF AMAZON

• Huge scale
• Consumer trust for amazon
• Website functionality
• Simplicity of operation
• User friendly
• Flexible
• Secure
• Cost effective

2.6.3 DISADVANTAGES OF AMAZON

• lack of experts
• price variation
• competition from Amazon itself
• Distant customer relationship
• High competition
• High selling fees
• Risk of scams
• limited warehouse space
• No control over customer care and satisfaction

15
 2.7 MEESHO

2.7.1 HISTORY OF MEESHO

In July 2015, IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal founded Fashnear, a hyperlocal
fashion discovery and commerce app. By the end of 2015, the company pivoted to a platform that
allowed small offline stores to take their inventory online and sell through social channels. Shortly
afterwards, the app was renamed Meesho as it again pivoted to become a social commerce platform
where resellers used WhatsApp, Facebook and Instagram to become a bridge between suppliers and
consumers.

It was also part of the first batch of the 'Google Launch pad Solve for India' Programme Meesho was
featured in the 2018,2019and 2021editions of LinkedIn's Top Startups list for India. In June 2019,
Meesho became the first Indian startup to be funded by Meta In March 2020, Meesho launched
'Farmiso' as its online grocery business. In April 2022, it was integrated with the main app and
rebranded as 'Meesho Superstore'.

MEESHO LOGO

16
2.7.2 ADVANTAGES OF MEESHO

• Meesho is ranked 1st in the top reselling platforms in India.

• Empowering women entrepreneurs.
• It Allow the users to sell products online through social media platforms like whatsApp,
facebook and instagram.
• Meesho hit the products at lowest price.
• Doorstep Delivery all over India.
• It provide Online and COD payment option.

2.7.3 DISADVANTAGES OF MEESHO

• Low quality and Delivering mismatch product to the customers.

• Customer facing refund problem.
• No free websites for the resellers.
• Meesho is heavily dependent on India and is at risk from foreign players.
• There are a large number of fraudulent resellers on Meesho.
• Technical problems occur on almost all websites.

17
 2.8 FLIPKART

2.8.1 HISTORY OF FLIPKART:

Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal, alumni of the IIT,
Delhi and former Amazon employees. The company initially focused on online book sales with
country-wide shipping. Flipkart slowly grew in prominence and was receiving 100 orders per day by
2008.In 2010, Flipkart acquired the Bangalore-based social book discovery service WeRead
from Lulu.com.In 2011, Flipkart acquired the digital distribution business Mime360.com and the
digital content library of the Bollywood portal Chakpak. Following the acquisition, Flipkart launched
their DRM-free online music store Flyte in 2012. Due to competition from free streaming sites, Flyte
was unsuccessful and shut down in June 2013.With its eyes on India's retail market, Flipkart acquired
Letsbuy, an online electronics retailer, in 2012, and Myntra, an online fashion retailer, for US$280
million in May 2014. Myntra continues to operate alongside Flipkart as a standalone subsidiary
focusing on separate market segments.

FLIPKART LOGO

18
2.8.2 ADVANTAGES

• It offers a good discount on many of the products available which you hardly and did on other
websites.
• Flipkart sells only good quality, branded, and nondamaged product only.
• It has tie-ups with multiple courier services. It can deliver most of the products to most of the
areas in time. The delivery service is also professional.
• Flipkart launched clothing, sportswear, and cosmetics range which are of the best brand in the
market.
• Allows easy and quick access to information.
• People can check, purchase products, talk to people, and much more online.
• Easy to track material.
• Immediate online status of the purchase order.
• They have a huge number of products in multiple categories. They have millions of book
available even before launching with an option of pre-ordering.
• Sometimes free delivery or no delivery charge.
• A good discount is available for any type of products.

2.8.3 DISADVANTAGES

• E service is not up to the mark in villages when compared to the urban areas. Sometimes they
take a lot of time to deliver products in rural areas.
• The minimum order for free home delivery has recently been raised to 500/-. Some sites, on the
other hand, are doing it for a lot less.
• They only deliver goods within India; there is no service available outside of India, even if you
pay a premium. The service is also unavailable in some parts of India.
• Over-dependence on amazon for a new idea.
• Customers are also surprised when products are shipped but the packages are empty. The
customer’s services do not respond properly to this. They demand evidence that it was never
shipped

19
 2.9 JIOMART

2.9.1 HISTORY OF JIO MART

Jio Mart is an Indian e-commerce company, headquartered in Navi Mumbai, Maharashtra, India, that
started as a joint venture between Reliance Retail and Jio Platforms. The company initially focused on
online groceries sales before expanding into other product categories such as fashion, home essentials,
and lifestyle products

The platform was soft-launched in December 2019. A pilot was initially launched in select areas of
Navi Mumbai, Thane and Kalyan in April 2020. In May 2020, JioMart was fully launched in 200 cities
and towns across India. Within only a few days of its launch, the JioMart app surpassed one million
downloads.

In October 2020, JioMart signed an agreement with Infibeam Avenues. Under this deal, Jio will use
Infibeam's solutions to power its e-commerce and digital payments services.

In August 2022, JioMart signed an agreement with Facebook to launch first-ever end-to-end shopping
experience on WhatsApp. Under this deal, Jio will use WhatsApp's chat solutions to power its grocery
shopping service in India.

JIO MART LOGO

20
2.9.2 ADVANTAGES

• The Shop Faster option in the search menu is very useful for quick ordering.
• It has an option to place orders through Whatsapp, which is unique in itself.
• You feel to get a quick access experience of Reliance Fresh, which is an offline store of
Reliance Retail Ltd.
• It is completely Indian, unlike Amazon.

2.9.3 DISADVANTAGES

• Products from several brands are unavailable.

• Customer support is not as efficient as per several reports.
• All the items ordered may not be delivered due to unavailability. However, it doesn’t show
unavailable while ordering.
• Price of vegetables and fruits are higher than the local market. ( Example the tomatoes were
listed at a price tag of Rs. 75/kg whereas I got it at Rs. 60 in the local market ).
• One doesn’t get the option to select the time slot ( at least I didn’t find any ) of delivery of the
products.
• The delivery person calls you 2 mins before for the confirmation of address and hands you the
bill.
• The option to schedule the time slot of delivery must have been there.
• The items are not delivered on the doorstep, and one needs to take it outside the society gate

21
 CHAPTER 3

DATA ANALYSIS AND INTERPRETATION

22
 LIST OF CONTENT

S.NO TITLE PAGE NO

CHAPTER 3
DATA ANALYSIS AND INTERPRETATION
1 3.1 GENDER 24
2 3.2 AGE 25
3 3.3 EDUCATIONAL QUALIFICATION 26
4 3.4 OCCUPATION 27
5 3.5 MONTHLY INCOME 28

6 3.6 LIVING AREA 29

7 3.7 AWARENESS OF ONLINE SHOPPING 30

8 3.8 FREQUENCY OF ONLINE SHOPPING 31

9 3.9 AVERAGE AMOUNT SPENT 32

10 3.10 ONLINE SHOPPING APPLICATION 33

11 3.11 APP PREFERENCE 34

12 3.12 PRODUCT PREFERENCE 35

13 3.13 PREFERENCE OF PAYMENT MODE 36

14 3.14 PREFERENCE OF SHOPPING MODE 37

15 3.15 RANKING FOR INFLUENCING FACTORS 38

16 3.16 RANKING FOR PROBLEM FACED 39

17 3.17 RANKING FOR SATISFACTION LEVEL 40

18 3.18 INDEPENDENT SAMPLE TEST 41

19 3.19 WEIGHTED AVERAGE 43

20 3.20 ANOVA TEST 44

23
 CHAPTER -3

DATA ANALYSIS AND INTERPRETATION

DESCRIPTIVE STATISTICAL ANALYSIS

The collected data was processed and analysed within the time bounded of the research plan. The data
collected from 100 samples are analysed carefully and interpretations are made accordingly.
Diagrams such as column chart are used for the purpose.

3.1GENDER:

3.1 TABLE SHOWS THE GENDER OF THE RESPONDENTS

GENDER NO. OF RESPONDENTS PERCENTAGE

Female 63 63.0
Male 37 37.0
Others 0 0
Total 100 100.0
Source: Primary data

The above table shows that 63% are female consumers and 37 % belongs to male consumers.
Others belongs to 0%.

3.1 FIGURE SHOWS THE GENDER OF THE RESPONDENTS

Gender
Female Male

37%

63%

24
3.2 AGE:

3.2 TABLE SHOWING THE AGE OF RESPONDENTS

AGE NO. OF. RESPONDENTS PERCENTAGE

Below 20 20 20.0

20 to 30 47 47.0

30 to 40 15 15.0

Above 40 18 18.0

Total 100 100.0

Source: Primary data

The table shows that the age of majority consumers lies between 20-30 that is 47%. 15%
belongs 30-40 age class. 20% belongs to below 20. And 18% belongs to above 40.

3.2 FIGURE SHOWING THE AGE OF THE RESPONDENTS

AGE
1st Qtr 20 to 30 30 to 40 above 40

18% 20%

15%

47%

25
3.3 EDUCATIONAL QUALIFICATION:

3.3 TABLE SHOWING EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

EDUCATION NO. OF RESPONDENTS PERCENTAGE

QUALIFICATION

School level 11 11.0

Diploma 15 15.0
Under Graduate 51 51.0
Post Graduate 23 23.0
Total 100 100.0

Source: Primary data

From the above table, it is clear that 11% of respondents belongs to school level and diploma
holder 15% and majority of the respondents belongs to undergraduate that is 51% and 23%
belongs to postgraduate.

3.3 FIGURE SHOWING EDUCATIONAL QUALIFICATION OF THE RESPONDENTS

EDUCATIONAL QUALIFICATION
School Level Diploma UG PG
11%
23%
15%

51%

26
3.4 OCCUPATION :

3.4 TABLE SHOWING OCCUPATION OF THE RESPONDENTS

OCCUPATION NO. OF. RESPONDENTS PERCENTAGE

Student 38 38.0

House Hold women 24 24.0

Working 38 38.0

Total 100 100.0

Source: Primary data

As per the above table, it is clear that 38% of customers of online shopping are students and 24%
belongs to household women and 38% belongs to working class people.

3.4 FIGURE SHOWING OCCUPATION OF THE RESPONDENTS

OCCUPATION

Student House Hold woman Working

38% 38%

24%

27
3.5 MONTHLY INCOME:

3.5 TABLE SHOWING MONTHLY INCOME OF THE ONLINE SHOPPERS

MONTHLY INCOME NO. OF. RESPONDENTS PERCENTAGE

Below 10,000 35 35.4

10,000 to 20,000 13 12.9
20,000 to 50,000 10 9.9
Above 50,000 42 41.7
Total 100 100.0

Source: Primary data

From the above table, it is clear that 35.5% of shoppers monthly income is below 10,000 and
between 10,000 to 20,000 are 12.9% shoppers ,And 9.9% are between 20,000 to 50,000 and
41.7% shoppers are above 50,000 monthly income.

3.5 FIGURE SHOWING MONTHLY INCOME OF THE ONLINE SHOPPERS

MONTHLY INCOME
Below 10,000 10,0000 to 20,000 20,000 to 50,000 Above 50,000

42% 35%

10% 13%

28
3.6 LIVING AREA:

3.6 LIVING AREA OF THE RESPONDENTS

AREA NO. OF. RESPONDENTS PERCENTAGE

Urban 79 79.0

Rural 21 21.0

Total 100 100.0

Source: Primary data

As per the above table, it is clear that 79% of shopper living in urban area and 21% of
people belongs to rural area.

3.6 LIVING AREA OF THE RESPONDENTS

LIVING AREA OF THE RESPONDENTS

Urban Rural

21%

79%

29
3.7 AWARENESS OF ONLINE SHOPPING

3.7 AWARENESS OF ONLINE SHOPPING OF THE RESPONDENTS

STATUS NO. OF. RESPONDENTS PERCENTAGE

Yes 91 91.0

No 9 9.0

Total 100 100.0

Source: Primary data

Among the 100 respondents, 91% people are aware of online shopping and 9% people are not
aware of online shopping.

3.7 AWARENESS OF ONLINE SHOPPING OF THE RESPONDENTS

AWARENESS OF ONLINE SHOPPING

Yes No

9%

91%

30
3.8 FREQUENCY OF SHOPPING:

3.8 BUYING FREQUENCY OF THE RESPONDENTS

STATUS NO. OF. RESPONDENTS PERCENTAGE

Monthly 64 64.0

Weekly 20 20.0

Yearly 16 16.0

Total 100 100.0

Source: Primary data

According to the above table 64% of respondents shop monthly 20% of respondents shop weekly
and 16% of respondents shop yearly.

3.8 FIGURE SHOWING BUYING FREQUENCY OF THE RESPONDENTS

BUYING FREQUENCY

Monthly Weekly Yearly

16%

20%

64%

31
3.9 AVERAGE AMOUNT SPEND:

3.9 TABLE SHOWS THE MONTHLY SPENDING OF SHOPPERS FOR ONLINE

SHOPPING

STATUS NO.OF. RESPONDENTS PERCENTAGE

Below 1000 40 40.0

1000 to 2000 34 34.0
2000 to 3000 20 20.0
Above 3000 6 6.0
Total 100 100.0
Source: Primary data
From the table, it is clear that majority of shoppers are spending below 1000 rupees for ordering
food through food delivery apps that is 68%. 20% are spending1000-2000 rupees. 5% is for
2000-3000 and the balance 7% belongs to above 3000.

3.9 FIGURE SHOWS THE MONTHLY SPENDING OF SHOPPERS FOR ONLINE

SHOPPING

AVERAGE AMOUNT SPEND

Below 1000 1000 to 2000 2000 to 3000 Above 3000

6%
20%
40%

34%

32
 3.10 ONLINE SHOPPING APPLICATION:

3.10 TABLE SHOWING HOW THE SHOPPER KNOW ABOUT ONLINE SHOPPING
APPS

STATUS NO. OF. RESPONDENTS PERCENTAGE

Social Media 45 45.0

Visual Advertisemet 18 18.0
Newspaper 8 8.0
Friends and Family 29 29.0
Total 100 100.0
Source: Primary data

The above table shows that 45% of respondents know about online shopping apps through social
media. 29% knows through friends and family. 18% through visual advertisements and 8% for
news paper.

3.10 TABLE SHOWING HOW THE SHOPPER KNOW ABOUT ONLINESHOPPING

APPS

ONLINE SHOPPING APPLICATION

Social Media Visual Advertisement News Paper Friends and family

29%
45%

8%

18%

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3.11 APP PREFRENCE :

3.11 TABLE SHOWING THE PREFERENCE OF SHOPPER AMONG DIFFERENT

SHOPPING APPS

STATUS NO. OF. RESPONDENTS PERCENTAGE

Meesho 50 50.0
Amazon 21 21.0
Flipkart 21 21.0
Others 8 8.0
Total 100 100.0
Source: Primary data
Among the 100 respondents, 50% are using meesho for shopping.21% are using Amazon. 21%
are using Flipkart. 8% belongs to using other application for shop.

3.11 FIGURE SHOWING THE PREFERENCE OF SHOPPER AMONG DIFFERENT

SHOPPING APPS

APP PREFERENCE
meesho Amazon Flipkart Others

8%
21%
50%

21%

34
3.12 PRODUCT PREFEREENCE

3.12 TABLE SHOWING PRODUCT PREFERENCE OF THE RESPONDENTS

STATUS NO. OF. RESPONDENTS PERCENTAGE

Dress 50 50.0
Accessories 21 21.0
Gadgets 17 17.0
Grocery 12 12.0
Total 100 100.0
Source: Primary data
As per the table, majority of respondents shop Dresses in online shopping that is 50% and 21%
respondents purchase Accessories,17% Gadgets and 12% of respondents shop Groceries.

3.12 FIGURE SHOWING PRODUCT PREFERENCE OF THE RESPONDENTS

PRODUCT PREFERENCE
Dress Accessories Gadgets Grocery

12%

17%
50%

21%

35
3.13 PREFERENCE OF PAYMENT MODE :

3.13 TABLE SHOWING PREFERENCE OF PAYMENT MODE OF THE RESPONDENTS

STATUS NO. OF. RESPONDENTS PERCENTAGE

Online Payment 31 31.0
Cash on delivery 69 69.0
Total 100 100.0
Source: Primary data

As per the table, 31% are using online payment as a mode of payment. 69% respondents prefer
cash on delivery.

3.13 FIGURE SHOWING PREFERENCE OF PAYMENT MODE OF THE RESPONDENTS

PAYMENT MODE
Online Payment Cash on delivery

31%

69%

36
3.14 PREFERENCE OF SHOPPING MODE

3.14 TABLE SHOWING PREFERENCE OF SHOPPING MODE OF THE RESPONDENTS

STATUS NO. OF. RESPONDENTS PERCENTAGE

Online shopping 80 80.0

Traditional 20 20.0

Total 100 100.0

Source: Primary data

As per the table, 80% are prefer online shopping and 20% are prefer Traditional shopping mode.

3.14 FIGURE SHOWING PREFERENCE OF SHOPPING MODE OF THE RESPONDENTS

PREFERENCE OF SHOPPING MODE

Online shopping Traditional

20%

80%

37
3.15 RANKING FOR INFLUENCING FATORS :

3.15 TABLE SHOWING RANKING OF THE INFLUENCING FATORS OF ONLINE

SHOPPING BY THE RESPONDENTS

PARTICULARS R1 R2 R3 R4 R5 SCORE RANK

Rank for
convenient 50 21 20 7 2 190 4

Rank for offers 40 31 16 6 7 209 5

Rank for variety 70 7 13 7 3 166 2

Rank for time
saving 75 22 3 0 0 128 1
Rank for free
delivery charge 60 21 10 9 0 168 3

Rank for quality 15 15 30 20 20 315 7

Rank for return
policy 16 17 41 12 14 291 6
Source: Primary data

INTERPRETATION
It is inferred from the table 3.15 that the Influencing factor which make the peoples to shop on online
is Time saving , So it is ranked as first , Availability and variety of products is ranked as second, Free
delivery charge is ranked as third, Convenient is ranked as fourth, Offers which is provided by the
online shopping apps is ranked as fifth, Return policy is ranked as sixth, Quality is ranked as seventh.

38
3.16 RANKING FOR PROBLEM FACED :

3.16 TABLE SHOWING RANKING FOR THE PROBLEM FACED BY THE RESPONDENTS
WHILE ONLINE SHOPPING

PARTICULARS R1 R2 R3 R4 R5 SCORE RANK

Internet problem 40 20 21 13 6 225 5

Payment failure 59 15 10 13 3 186 4

Untrusted sites 39 21 12 19 9 238 7

Refund issues 59 19 14 4 4 175 2

Delay 40 16 21 14 9 236 6

Mismatch product 69 18 13 0 0 144 1

Product damage 50 29 12 4 5 185 3

Source: Primary data

INTERPRETATION
It is inferred from the table 3.16 that the Common problems which is faced by the shopper is
Mismatch of product, So it is ranked as first , Refund issue is ranked as second, Product damage is
ranked as third, Payment failure is ranked as fourth, Internet problem is ranked as fifth, Delay is
ranked as sixth, Untrusted sites is ranked as seventh.

39
3.17 RANKING FOR SATISFACTION LEVEL :

3.17 TABLE SHOWING RANKING FOR SATISFACTION LEVEL OF RESPONDENTS

PARTICULARS R1 R2 R3 R4 R5 SCORE RANK

Safe & Convenient 64 15 13 8 0 165 2

Product quality 16 11 20 36 17 327 7

Payment mode 14 23 41 15 7 278 4

Access return and
refund 16 20 23 17 24 313 5

Fast delivery 56 19 10 2 13 197 3

Price 67 20 8 5 0 151 1

Service 21 13 14 28 24 321 6
Source: Primary data

INTERPRETATION
It is inferred from the table 3.17 that the Price of product which is available in the online shopping
satisfied the respondents the most, So it is ranked as first, safe and convenient is ranked as second,
Fast delivery is ranked as third, Payment mode is ranked as fourth, Access return and refund is ranked
as fifth, Service which is provided by online shopping is ranked as sixth, Product quality is ranked as
seventh.

40
 3.18 INDEPENDENT SAMPLE TEST

HYPOTHESIS:

H0 : There is no significant difference between gender and influencing factor(Offers) of customer.

3.18.1 TABLE SHOWING GENDER AND SATISFACTION TOWARD CONVENIENT

(Independent t test)
Levene’s Test for Equality of Variances
F Sig. T Df Sig Decision

Level of Equal . 267 .606 .012 98 .991 Not H0

satisfaction Variances significant accepted
among male and assumed
female toward Equal .012 70.534 .991 Not H0
convenient variances significant accepted
while using not
online shopping assumed
*Significant at 0.05 level

INTERPRETATION:

The table shows the levene ’s test for equality of variances among male and female and level of
satisfaction toward Convenient. The equal variance is checked through SPSS, the result analysis shows
variances is not significant in their level of satisfaction that means p values are greater than the
significant level of 0.05.

41
HYPOTHESIS:

H0: There is no significant difference between gender and influencing toward offer provided by online
shops.

3.18.2 TABLE SHOWING GENDER AND INFLUENCING TOWARD OFFERS PROVIDED BY

ONLINE SHOPS

(Independent t test)

Levene’s Test for Equality of Variances

F Sig. T Df Sig 2 Decision

Level of Equal .213 .645 1.709 98 .091 Not H0

influence Variances significant accepted
among male assumed
and female Equal 1.715 76.349 .090 Not H0
toward offers variances significant accepted
provided by not
online shops. assumed
*Significant at 0.05 level

INTERPRETATION

The table shows the levene’s test for equality of variances among male and female and influencing
factor (Offers) equal variance is checked through SPSS, the result analysis shows variances is not
significant in their level of satisfaction that means p values are greater than the significant level of
0.05.

42
 3.19 WEIGHTED AVERAGE

3.19 TABLE SHOWING WEIGHTED AVERAGE FOR INFLUENCING FACTOR

S.No INFLUENCING R1 R2 R3 R4 R5 TOTAL AVG RANK

FACTORS
1 50 21 20 7 2 410 82 4
Convenient (250) (184) (60) (14) (2)
2 40 31 16 6 7 391 78.2 5
Offers (200) (124) (48) (12) (7)
3 70 7 13 7 3 434 86.8 2
Variety (350) (28) (39) (14) (3)
4 75 22 3 0 0 472 94.4 1
Time saving (375) (88) (9) (0) (0)
5 60 21 10 9 0 432 86.4 3
Delivery charge (300) (84) (30) (18) (0)
6 15 15 30 20 20 285 57 7
Quality (75) (60) (90) (40) (20)
7 16 17 41 12 14 309 61.8 6
Return policy (80) (68) (123) (24) (14)
1630 536 399 122 46 2733
TOTAL
Source: primary data

43
INTERPRETATION

It is inferred from the table 3.19 that Out of 100 respondents influence 82% for convenient factor,
78.2% for offers, 86.8 % for variety, 94.4% for time saving, 86.4% for free delivery, 57% for
Quality,61.8% for Return policy.

3.20 ANOVA TEST

HYPOTHESIS

H0: There is no significant relationship between monthly income and Satisfaction level(Price) of
customer.

3.20 TABLE SHOWING MONTHLY INCOME AND LEVEL OF SATISFACTION TOWARDS PRICE

(ANOVA TEST)

MONTHLY INCOME N F Sig

Below 10,000 35 .071 .975

10,000 to 20,000 13

20,000 to 0,000 10

Above 50,000 42
*Significant at 0.05 level

INTERPRETATION

It is inferred from the above table 3.20 shows the significant value (0.975) is greater than 5% level of
significance (0.05), The null hypothesis is accepted. There is no significant difference between
monthly income and level of satisfaction towards price.

44
 CHAPTER 4
FINDING AND SUGGESTION
CONCLUSION

45
 LIST OF CONTENT

S.NO TITLE PAGENO

CHAPTER- 4
FINDINGS AND SUGGESTIONS,
CONCLUSION
1 4.1 FINDINGS OF THE STUDY 47

2 4.2 SUGGESTIONS 48

3 4.3 CONCLUSION 48

4 APPENDIX 49

46
 CHAPTER-4

FINDINGS AND SUGGESSTIONS, CONCLUSION

4.1 FINDINGS OF THE STUDY SIMPLE PERCENTAGE ANALYSIS

• Majority of the respondents to the category of female with 63%.

• Majority of the respondents belong to the age group between 20-30 with 47%,15%
respondents belongs to 30-40, and 40% for below 20.

• Majority of shoppers or customers of the online shopping are students and working people.

• 91% of respondents aware of online shopping.

• Majority of the respondents belong to under graduate with 50%.

• Majority of the respondents belong to the others category with

• Majority % of the respondents are influenced comfort for choosing online shopping.

• 21% of the respondents are earning more than 20000to50000.

• Majority 79% of the respondent in urban.

• 64% of the respondent monthly shop through online shopping.

• 34% of the respondent monthly spending of shoppers for online shopping.

• 50% of the respondents prefer meesho to buy the products.

• 31% of the respondent prefer online payment mode.

• 80% of the respondent prefer online shopping mode

• Majority of respondents influence by time saving factor by using online shopping.

• Maximum of respondents facing Mismatch product problem while shop in online.

• Majority of respondents satisfy with the product price in online shopping.

47
4.2 SUGGESTION
• Establish fair customer reviews.
• Avoid hidden charges.
• Varities can be increased
• Allow the customer to know packaging process.
• Make easy contact with the dealers
• Provide Live chats
• Offer free shipping
• Maintain transperency to the customers.
• Deliver the product which is actually ordered by the customers
• Provide discounts and offers
• Offer fair description about the products.
• Cross selling strategy can be implemented
• Reduce load time
• Wrapping up the products can be innovative

4.3 CONCLUSION

From the study it is clear that majority of respondents spend more than two hours for browsing. The
analysis reveals that respondents click on advertisement if ads look interesting . From the study it is
clear that most of the respondents purchase once in a six month . when the online shopping is
compared with traditional shopping, most of the consumers prefer amazon, flipkart, meesho etc…for
online shopping . Most of them had low trust towards online shoppings from the shoppings sites .
most of the respondents are moderately confident about online shopping and are concernated about
online shopping is cost effective and time saving. From the study it is clear that product purchased
through online shopping is delivered on time. The analysis reveal that online shopping sometimes
provide after sales service. Most of them agreed that they will buy products from the same online store
if they are satisfied with their.

48
 APPENDIX

1. Name:
2. Age:
Below 20 20 to 30 30 to 40 Above 40
3. Gender:
Female Male Other
4. Education Qualification:
school level Diploma holder Under graduate. Post graduate/higher education
5. Occupation:
Student. Household women. Working
6. Monthly income:
Below 10000. 10000 to 20000. 20000 to 50000 Above 50000
7. Area:
Urban Rural
8. Are you aware of online shopping?
Yes. No
9. How often do you shop in online ?
Monthly Weekly Yearly
10. On an average how much do you spend monthly to order through various apps?
Below 1000 1000 to 2000 2000 to 3000 Above 3000
11. How did you come to know about various online shopping application ?
Social media Visual advertisement Newspaper Friends and family
12. Which app do you prefer for online shopping?
Meesho Amazon Flipkart Others
13. What type of products do you prefer while shop in online?
Dress Accessories Gadgets Grocery
14. Which payment mode do you prefer?
Online payment Cash on delivery
15. Rank the factors influencing online shopping:

Strongly Agree Neutral Disagree Strongly

agree disagree
Convenient
Offer
Variety
Time saving
Free delivery charge
Quality
Return policy

49
 16. Rank the problem faced by the customers while online shopping:
Strongly Agree Neutral Disagree Strongly
agree disagree
Internet problem
Payment failure
Untrusted site
Refund issue
Delay
Mismatch of products
Product damage

17. Rate the satisfaction level by using online shopping

Highly Satisfied Neutral Unsatisfied Highly

satisfied unsatisfied
Safe and convenient
Product quality
Payment Mode
Access return and refund
Fast delivery
Price
Service

18. Rate your overall online experience :

50
WEBLIOGRAPHY

REFERENCE

• https://en.m.wikipedia.org/wiki/Online_shopping
• https://marketbusinessnews.com/financial-glossary/online-shopping-definition-
meaning/#:~:text=Online%20shopping%20is%20the%20activity,debit%20card%20or%20upo
n%20delivery.
• https://www.odmworld.com/blog/brief-history-of-online-shopping/
• https://www.pinnaclecart.com/blog/7-key-features-online-shoppers-demand-from-an-online-
store/
• https://www.linnworks.com/blog/online-payment-methods
• https://www.britannica.com/topic/Amazoncom
• https://www.meesho.com/learn-reselling/getting-started/what-is-
meesho#:~:text=Meesho%20is%20India's%20largest%20and,online%20through%20WhatsAp
p%20and%20Facebook.
• https://browntape.com/what-is-flipkart-fulfilment-bt-
academy/#:~:text=Flipkart%20Fulfilment%20(previously%20known%20as,))%20where%20th
ey%20are%20stored.

51