Banking and FinTech
Banking and FinTech
and
FINTECH
DEVELOPING
A FINTECH ECOSYSTEM
IN ISTANBUL
L e a r n i n g L e s s o n s f ro m L o n d o n
Melike Belli
Supported by
startups
watch
65
BANKING
and
FINTECH
DEVELOPING
A FINTECH ECOSYSTEM
IN ISTANBUL
L e a r n i n g L e s s o n s f ro m L o n d o n
Melike Belli
Contents
List of Figures and Table
List of Abbreviations
Acknowledgements
About the Author
Introduction
4. Conclusions.................................................................................................................... 48
A Development Model for the FinTech Ecosystem in Istanbul.....................................49
Recommendations for Developing the FinTech Ecosystem in Istanbul......................50
Conclusion............................................................................................................................51
Appendix.................................................................................................................................. 52
References................................................................................................................................ 58
List of Figures
and Table
Figures
Figure 1. Adoption of Banking Technologies by UK Consumers.........................................................16
Table
Table 1. Number of Banks and Branches in the System.........................................................................56
List of
Abbreviations
ATM Automated Teller Machine
B2B Business-to-Business
B2C Business-to-Consumer
BN Billion
BRSA Banking Regulation and Supervision Agency
CBRT Central Bank of the Republic of Turkey
CMB Capital Markets Board of Turkey
FINTECH Financial Technologies
GFC Global Financial Crisis
ICT Information and Communications Technology
IFC-I Istanbul Financial Centre Initiative
M Million
NY New York
P2P Peer-to-Peer
PR Public Relations
R&D Research and Development
SME Small and Medium-sized Enterprises
STP Science and Technology Park
UK United Kingdom
US United States
VC Venture Capital
Acknowledgements
I would like to offer my sincere thanks to Interbank Card Center (BKM) and Dr. Soner Canko, the
CEO of BKM, for enabling this book to reach a wider audience by publishing and distributing it. I
also thank to Ozge Celik, Prof. Dr. Selim Yazici and Serkan Unsal for their significant support and
contributions to this book.
I would like to thank to all the participants that I interviewed, who kindly agreed to share their
rich experiences. This book could not have been written without their valuable contributions.
My special thanks go to Ozlem Ozkan, who assisted me in the publishing process, and Gulistan
Senol, who designed the book cover and provided graphic design.
Finally, thanks to Zeynep Belli, Yassin Nahi, Maria Murphy, Didem Dalyan, and my parents for
supporting me throughout this process.
MELİKE BELLİ
About
the Author
Melike Belli graduated from the University of Nottingham in
2014 with an MSc in Banking and Finance. She was awarded the
Jean Monnet Scholarship by the Republic of Turkey Ministry for
EU Affairs to conduct her studies in United Kingdom. During her
Master’s studies at the University of Nottingham, Melike Belli
wrote a dissertation on the Impact of Financial Technologies
on the Banking Sector that has been transformed into this
book. She previously graduated from the Middle East Technical
University with a BS in Business Administration. As a Chartered
Banker, Melike Belli is currently living in London and has worked
for a dynamic FinTech start-up, Cybertonica, which is part of the
Startupbootcamp FinTech London 2015 cohort. She has always
been very interested in innovation, start-ups and women in
technology. Melike Belli is very passionate about FinTech and
currently involved in projects to develop the FinTech ecosystem
in Turkey.
Introduction
After the Global Financial Crisis in 2008, the financial technology (FinTech) sector has become one
of the fastest growing entrepreneurial areas in the world for start-ups that aim to disrupt traditional
banks. FinTech has been defined as a revolution in the financial services industry and many banks
realised that this development is an opportunity for them to integrate innovative solutions quickly
into their operations enabling better efficiency and customer service. The objective of this research is
to investigate how the FinTech sector disrupts and improves the banking industry by making it more
sustainable and efficient. My analysis concerns Turkish banking and the lessons that can be learnt
from cross-border knowledge sharing between one of the world’s centres of FinTech, London, and
the emerging sector in Istanbul. This research considers first and secondary sources that I obtained
enabling analysis of the two banking sectors.
As London has successfully embraced and developed a FinTech ecosystem, Istanbul has the
opportunity to learn lessons, and therefore enhance its ability in the creation of its own FinTech
ecosystem. This of course could significantly contribute to the competitiveness and efficiency of the
Turkish banking sector both nationally and also across Europe.
The discussions presented in this research were the results obtained through interviewing 14
individuals from influential financial services organisations in both London and Istanbul. My aim
is to significantly contribute to current published analyses of both country specific FinTech sectors
and particularly, the creation of an innovative research based development model applicable to the
Istanbul FinTech ecosystem. This is undertaken by providing recommendations concerning how the
major finance and technology centre of Turkey, Istanbul, can be inspired by London’s FinTech culture
and management practices enabling development of its own FinTech ecosystem.
I suggest this book to anyone who is interested in FinTech, FinTech ecosystems, and banking
industries and technologies in United Kingdom (UK) and Turkey. I hope you will enjoy reading it.
Melike Belli
@MelikeBelli
BANKING AND FINTECH
Banking in the
21st Century
14
Developing a FinTech Ecosystem in Istanbul
15
BANKING AND FINTECH
6%
22.9 - decline in
branch transactions
in 2014
10.5
million
million - banking app log-ins
- number of each day
banking apps
downloaded
so far, a rise
of 8.2 million
9.6 million
in one year - daily log-ins to
internet banking
services in March 2015
Mobile banking usage in the UK has been growing fast. The usage of mobile banking channels
by UK customers has increased from 21% to 27% between 2012 and 2014.3 Furthermore, 77% of
people in the UK think that with the help of mobile banking, they manage their money better.4
On the other hand, 75% of Gen-Y (Generation Y) consumers, who are aged between 25 and 34 and
have grown up with the internet, prefer using online banking and mobile banking applications
while 13% of these consumers prefer visiting a bank branch to make their transactions.5
According to the survey conducted by Avanade, 93% of UK banks believe that mobile is the
future while 36% of consumers from all age groups think that they will use their mobile to do all
banking transactions by 2020.6
The UK banking sector is taking relevant steps to adapt to changing behaviours of consumers.
For example, in 2012 Barclays launched its own payment application, Pingit, which allows sending
and receiving money by using a mobile number and without sharing bank account details. Pingit
also enables customers to purchase goods and services faster and easier by scanning a QR code or
using Pingit at the checkout without entering card details. Pingit has been downloaded more than
2.5 million (m) times by UK consumers.7
16
Developing a FinTech Ecosystem in Istanbul
On the other hand, NatWest and Lloyds Banking Group took a step to upgrade their existing
ATMs (Automated Teller Machine) and in-branch cash and deposit machines. They decided
to launch talking cash machines to provide blind or partially sighted people in the UK with
independence when they withdraw money from ATMs.8 At the same time, Barclays collaborates
with a charity in order to teach and train the older generation how to benefit from the internet and
smart devices to bank easily in their daily lives.9
In 2014, Barclays launched a pilot scheme to test the cheque imaging technology with the
support from the UK Government which enables banks to verify and clear a cheque from an image,
instead of using the original paper copy.10 With the new technology, customers are able to deposit
a cheque by taking its photo with a smartphone and send it to their bank.
Furthermore, Atom Bank, the UK’s first “digital only” bank, has obtained a banking license in
June 2015 and raised a total of £135m funding. The bank will provide all the products and services
any high street bank offers for their retail and business customers.11
Developments in banking technology explain the increase in bank branch closures in the UK.12
For instance, Clydesdale and Yorkshire Banks decided to close 28 branches and invest £20m to
boast mobile banking services.13 On the other hand, frequent information technology (IT) failures
related to their alternative banking channels led RBS to cut numbers of jobs in its retail banking
side in order to invest more in mobile and online services.14
With innovative solutions banks offer to their customers, bank branches have started to
become places where customers visit for important decisions requiring personal interaction, such
as applying for a mortgage. It is predicted that banking will be a less physical and more virtual
operation in the future as UK’s younger generation has grown up with the internet and online
access.15
17
BANKING AND FINTECH
Percent who answered “yes” and “no, but I expect to use it in the next 12 months”.
Question was asked only to people who own a mobile device.
18
Developing a FinTech Ecosystem in Istanbul
The Turkish banking sector is a great example for innovation clusters where one organisation’s
innovation leads its competitors not only to adopt it but also to advance it. This situation creates a
rapid cycles of innovation within the banking industry.21
Banks in Turkey have been highly successful in using new technologies to reach and engage
with their customers. They are also very successful in adopting and launching innovative
technologies for the first time in the world. For instance, some Turkish banks offer digital wallets
which enable consumers to make online and mobile card payments faster and easier. Moreover,
some Turkish banks have talking ATMs specially designed for blind or visually impaired people
to withdraw money or control their balances while some banks have biometric ATMs. In addition,
Turkish banks provide their customers with digital banking services, and mobile applications that
enable consumers to send money to any card or mobile number from anywhere. They also utilise
wearable technology and provide banking applications on different mobile devices.
19
BANKING AND FINTECH
The Evolution of
Financial Technologies
20
Developing a FinTech Ecosystem in Istanbul
21
BANKING AND FINTECH
established financial services institutions, which are governed by regulation and have complex
value chains and long sales cycles. The second group is also identified under B2B segment and
includes the customers of financial organisations, advisors, brokers, asset managers, corporates
and SMEs. The third group is identified under business-to-consumer (B2C) segment. This segment
includes small businesses which bank differently and seek for value and alternative capital sources.
The last group is identified under B2C segment and includes consumers who prefer online banking
over physical branches and who search for the best deal in the market for their financial needs.
Accenture’s recent report about the FinTech industry indicates that the global investment made
in FinTech companies tripled from $4.05 billion (bn) in 2013 to $12.2bn in 2014.29 In addition, it is
expected that the amount invested in FinTech companies will continue to increase globally. The
reasons for that are the new trends and continuous changes happening in financial services, which
have been triggered by the developing technology, changing consumer behaviour, regulatory needs
and necessity to decrease costs.
The governments and businesses around the world have started to understand that having a city
which attracts investment and FinTech investment in particular is crucial for becoming the next big
FinTech hub.30 Many countries around the world have initiated programmes to develop their FinTech
ecosystems and be more competitive in this sector. The Silicon Valley, London, New York, Berlin, Hong
Kong and Singapore are considered among the world’s leading and most successful FinTech hubs.
14,000 800
12,000 700
600
10,000
Investment ($m)
500
Deal Volume
8,000
400
6,000
300
4,000
200
2,000 100
0 0
2008 2009 2010 2011 2012 2013 2014
United States Europe Asia-Pacific Other Global Deal Volume
22
Developing a FinTech Ecosystem in Istanbul
2,000%
1,500%
1,000%
500%
0
2009 2010 2011 2012 2013 2014
UK and Ireland Europe (ex UK and Ireland) Global Silicon Valley
There are many successful FinTech start-ups in the UK including funding platforms like
Crowdcube and Seedrs, money transfer companies like TransferWise and Azimo and P2P lending
companies like Zopa and Funding Circle. According to UK Trade & Investment, the main strengths
of the UK in FinTech are having London as a global centre for financial services and a global trading
hub, a large and technologically sophisticated customer base, a good availability of business capital,
a supportive regulatory framework and an excellent financial services infrastructure.32
The UK has been chosen by investors throughout the years as it has a business-friendly
environment supporting innovation, highly talented workforce, competitive tax regime, global
links and strong information and communications technology (ICT) infrastructure.33 According to
the British Bankers’ Association, the UK has a huge potential for further innovation because it has
a very well-developed banking industry and high rates of digital penetration among consumers,
and is hosting the world’s leading FinTech and digital companies.34
UK policymakers are aware of the FinTech revolution taking place with FinTech companies
which offer alternative methods to traditional finance and develop tailored solutions to meet
the changing needs of customers and businesses. Therefore, the development and growth of the
FinTech sector is highly supported by the Government as the financial services industry is vitally
important to the UK economy.
23
BANKING AND FINTECH
As a reaction to rapid growth in the FinTech sector, the Financial Conduct Authority (FCA) has
initiated the Project Innovate in order to support start-ups and established businesses to develop
innovative solutions for the UK financial services sector.35 By building an Incubator and an
Innovation Hub, Project Innovate aims to provide companies innovating new models and products
with assistance and advice.
On the other hand, a new trade body Innovate Finance has been created with 53 member
companies to represent and promote the UK FinTech sector globally.36 Founding members include
FinTech companies, large financial institutions and banks such as Barclays, HSBC, RBS, Santander
and Lloyds. One of the main goals of the organisation is to become a single point of access for
FinTech firms, financial organisations, customers, investors, talent, finance and international
marketplaces.37
800
Total Investments ($m), 2014
700
600
500
400
300
200
100
0
0 10 20 30 40 50 60
24
Developing a FinTech Ecosystem in Istanbul
London has become one of the global centres for FinTech as it serves as a financial and
a technological hub. The location of London and its time zone enable companies to access
international markets easily and allow them to conduct their international operations smoothly.
There are 251 foreign banks and 588 foreign financial services organisations in London, making the
city one of the largest financial centres in the world with a truly international client base.40 Thanks
to these established financial services companies in London, FinTech companies have an access to
key resources including talent, customers, suppliers and competition.41 On the other hand, many
banks have realised that having a FinTech cluster in London provides great opportunities and
advantages for their businesses.42
Besides being a financial centre, London is the technology hub of Europe and actively supports
start-ups and fast-growing firms. London is a home for the Tech City, which has attracted over 1,300
high tech companies to date and is the fastest growing technology hub in Europe.43 In addition to
the technology industry, the presence of the creative sectors helps London’s FinTech companies
produce user-friendly, imaginative and sustainable technologies. London’s leading players in
marketing, design, media and advertising also help FinTech companies promote and market their
solutions successfully.44
London’s FinTech sector is getting stronger as the industry attracts the world’s brightest talents,
ranging from fresh graduates to senior executives. For example, London has four universities
which are listed in the world’s top 40 universities ranking.45 Moreover, there is a growing transfer
of knowledge and expertise from the top level financial executives to dynamic FinTech companies
in London.46
There are 4 main FinTech accelerators helping FinTech start-ups and companies develop
and grow in London: Accenture FinTech Innovation Lab, Barclays Accelerator, Level39 and
Startupbootcamp FinTech. These accelerators mainly provide funding, office space, mentorship
from senior level bank executives, venture capital (VC) and angel investment firms and technology
entrepreneurs, networking sessions and workshops. Furthermore, they are supported by the UK
Government and major banks and financial services organisations such as Barclays, HSBC and
MasterCard.
Despite the growing FinTech ecosystem in London, the difficulty to access venture capital and
an insufficient number of investors have been creating barriers for FinTech start-ups.
25
BANKING AND FINTECH
50%
Willingness is highest among
consumers aged 15 to 34
40%
Willingness Increases
e
om
Inc
30%
20%
Age
10%
Age and Income Increase
Source: MasterCard
At the end of the third quarter of 2015, there were 73.2m mobile phone subscribers in Turkey,
with a penetration rate of 94.3%.48
Source: Nielsen
26
Developing a FinTech Ecosystem in Istanbul
Current developments in Turkey have also been contributing to the growth of the Turkish
FinTech sector. Turkey has the potential to become a regional ICT hub with its growing economy,
favourable investment climate, and high-quality business resources and infrastructure.49 Moreover,
Turkey has been attracting start-ups with its strategic location between Europe, Asia and the Middle
East. The Government aims to increase the ICT sector spending to 8% of GDP (Gross Domestic
Product) with the Turkish National Technology Foresight Programme, Vision 2023.50
In 2009, the Turkish Government launched the Istanbul Financial Centre Initiative (IFC-I) with the
objective of making Istanbul a global financial centre by 2023. The relevant steps have currently
been taken to transform Istanbul into an international financial centre which will be hosting banks
and financial institutions from all parts of the world.
After the Government enacted a law to bring the Turkish financial markets closer to the
European Union (EU) and the United States (US) markets and to attract international trading
companies, the Istanbul Stock Exchange, Gold Exchange and Turkish Derivatives Exchange were
merged in 2013 under one organisation named Borsa Istanbul. Thereafter, Borsa Istanbul created a
partnership with Nasdaq OMX in order to build a highly sophisticated technological infrastructure
and access to its wide range of trading technologies.51
ISTANBUL
27
BANKING AND FINTECH
On the other hand, the Turkish version of London’s Canary Wharf financial district has currently
been built on the Asian side of the Bosporus.52 Furthermore, Turkey’s first thematic Science
and Technology Park (STP), called the Finance Technopark, will be created in Istanbul with the
partnership of the Borsa Istanbul and Bogazici University.53 The STP will conduct research and
development (R&D) activities and create value-added financial technologies for domestic and
international markets. The Turkish Government is also working on moving the Banking Regulation
and Supervision Agency (BRSA) and the Capital Markets Board of Turkey (CMB) from Ankara to
Istanbul.
By 2023, Turkey aims to become the world’s first cashless society and country where all
transactions are made with payment systems. In order to achieve this goal, industry players are
promoting the usage of alternative payment systems and educate the Turkish society about the
features and benefits of these systems over cash payments. As a result, the efforts to make Istanbul a
global financial centre and become the world’s first cashless society by 2023 have been contributing
to the development of the Turkish FinTech ecosystem.
There are successful FinTech companies providing payments, retail and mobile banking, mobile
technology and information systems solutions in Turkey. The following map (Figure 9) presents
some of these FinTech companies which are mostly specialised in payments.
A significant value will be created for the Turkish FinTech ecosystem if the number of firms
entering the FinTech sector increases. Competition within sub-sectors and across the whole of
FinTech sector will create more awareness and encourage further disruption.54 Moreover, by
growing with and nurturing from a competitive ecosystem, FinTech companies will become more
powerful within the financial services industry.
28
Figure 9: FinTech – Payments in Turkey
FINTECH - PAYMENT IN TURKEY Credit Card Billing (VPOS) Mobile Operator Billing Powered By
Remittance
Collection
3pay
Paratika
PayU 3pay
POS Analytics
Order Screening (B2B)
N Kolay Invoice Management & Accounting
Paytr Compay
Paytrek Game Sultan Fonzip
Iyzico Faturamatik
D-odeme Mempera
Micros
Mysys Uzaypara Payguru Apsiyon Raklet Wallet
Turkpos Mypat
iPara BuradaÖde
Cash Register Vega Yazılım Akınsoft Smart Fatura PayPal
Cardtek Gpay Pratik İşlem
Paramara
POS Payguru Netahsilat Uzman Vergi Fastpay
Sambapos Omni Jointpos Papara
Ingenico Rop Paynet Paraşüt iGaranti
Jetşube
Protel + 20 more Basit Kobi Bircüzdan Parakod
FÖY
Verifone Paynet Mikrokom
Ads Luca Moka Ininal
Infoteks + 35 more Fit Solutions Offline
Paybyme Mobilexpress
Mepsan Hugin + 47 more Payment
Vera Enpos
FINTECH
BKM Express Obigarson
Mikrosaray Inpos + 10 more Mobikasaba
IN
Hesap Al Öde Al
Monitise TURKEY
Veripark Metamorfoz Tegmos
T.mob Menulux
Smart Order
Plusoneminusone Wallie Order
Tradesoft Finanscepte Screening
Application Banksoft Global Payment Dijital Kumbara
Hesapkitap (B2C)
Provider Belbim
Softtech Globit Provus Finansal Ajanda
Ibtech Fineksus Asis Ininal Enuygun Cardeşim
Asseco Cardtek Verisun Tekkredi
Şeker Bilişim Param Cardgusto
Upt Hangikredi
C-Bilişim Innova Ekent
Troy Ödeme T. Mangır Kart Budget Management
Minova BKM Express Hesapkurdu
Garanti Teknoloji / Saving
Cardtek Cointurk Kredico Akıllı Harçlık
Kentkart Findeks Turk Elektr. Para
Banking Coinkolik Maxipara
Nakito Akbank Direkt
Visa Discount Cards
Cemete Es Paracard
Amex UnionPay
Mastercard Paysafecard Credit Consolidation
PayPal PayPal & Selection
Card Schemes
Gönder-al Prepaid Card
Turkish Skrill
Startups Transportation v1 .9 - January 28, 2016
Ban ries
ks & ubsidia
S News Money Transfer
Foreign Ventures
CreditScoring Check blog.startups.watch for updates Fintech-insurance and fintech-investments are not covered
29
BANKING AND FINTECH
These developments have been helping Turkish FinTech start-ups in Istanbul receive
attention from foreign companies and attracting some foreign FinTech players to enter or grow
in the Turkish market. Over the last few years, some Turkish start-ups offering payment and
mobile solutions to the market were acquired by foreign companies that aim at expanding their
operations to Europe, the Middle East and Africa.
30
Developing a FinTech Ecosystem in Istanbul
Major banks in Turkey have also understood the value of partnering with the FinTech companies
in order to be more competitive and innovative. For instance, some FinTech companies have been
developing secure online and mobile banking solutions and branchless banking services for major
Turkish banks in order to improve their mobile services and increase customer satisfaction by
enhancing their accessibility. On the other hand, some Turkish banks organise FinTech hackathons
in order to access to innovative solutions which will make banking easier. In these hackathons,
banks aim to encourage entrepreneurs, developers, students and also customers to develop creative
and user-friendly internet banking, digital banking, mobile payments and FinTech solutions with
the mentorship of banking experts. Lastly, some financial services organisations in Turkey provide
FinTech companies with funds, which will help them improve their business models and achieve
growth.
31
BANKING AND FINTECH
32
Developing a FinTech Ecosystem in Istanbul
33
BANKING AND FINTECH
34
Developing a FinTech Ecosystem in Istanbul
(including the Treasury). These three communities are close to one another and can easily
interact with and talk to each other for supporting the development of new business models.
As being one of the UK cities providing a supportive ecosystem for FinTech companies,
London is unique compared to its competitor New York (NY) as the financial services cluster
is in NY, the regulator is in Washington and the tech community is mostly in the west coast.
35
BANKING AND FINTECH
36
Developing a FinTech Ecosystem in Istanbul
37
BANKING AND FINTECH
The financial services sector in Turkey is among the most technologically advanced and
innovative sectors. Banks are quick to adopt and really keen on developing new technologies.
Turkish banks’ products, offerings and the usage of technology are surpassing their competitors all
around the world. There are some examples where they advance European or US banks in terms
of launching online and mobile banking technologies.
Turkish banks consider technology and innovation as competitive differentiators. Thanks to
their high profit margins, they have invested heavily in technology and kept their systems at the
leading edge of operational and digital excellence for decades. In addition, banks and technology
suppliers to the banking sector are constantly trying out new ways to improve the existing
solutions and testing new technologies. Banks are open to innovation and spare no expense in
investing in new technologies even though there is not enough demand for them. They use the
latest technologies mainly to reach their customers through multiple channels and with reduced
costs.
Turkey is also one of the most innovative and competitive payment markets in Europe. For
instance, it was the first country in Europe to issue contactless cards. The implementation of
payments in instalments and loyalty schemes (mile and cash bonus collection practices) triggered
the rapid growth of innovative payment technologies and fierce competition in Turkey. Currently,
card penetration is very high with 112m debit cards and 58m credit cards, making Turkey the
Europe’s biggest debit card and credit card market.
Accordingly, the financial technologies sector is also well-established and provides more
advanced and innovative solutions compared to their competitors in Europe. Considering
the difference between the conservative consumer behaviour in Europe against the tech-savvy
consumers in Turkey, this advancement is easy to justify. Also, the volatile business and financial
environment push financial institutions to use technology as much as possible for better efficiency,
risk management, customer onboarding and public relations (PR) practices.
38
Developing a FinTech Ecosystem in Istanbul
39
BANKING AND FINTECH
In addition, customer expectations and behaviours are changing due to new technologies. In order
to adapt market conditions, Turkish banks should be open to new models and collaborations with
other parties. Otherwise, they might lose their customers or more importantly the customer data.
Most Turkish banks are aware of these changes and take action accordingly. They have
started working with disruptive FinTech start-ups as they are more agile and innovative than
traditional technology companies. For example, the trend is using in-house resources to develop
payment solutions but recently it has been seen that Turkish banks are leveraging third parties
to develop these platforms, software and solutions. Moreover, these third parties started to sell
their products in other markets, which is very important as they are able to grow their business
significantly.
40
Developing a FinTech Ecosystem in Istanbul
41
BANKING AND FINTECH
Besides mobile banking solutions, Turkish banks demand wallet, Google Glass, beacon and
ATM projects from the FinTech companies. Nowadays, m-commerce has been taking the place
of e-commerce in Turkey which makes P2P money transfer more and more crucial. Innovations
related to P2P money transfer, such as paying through mobiles, watches and Google Glass, are on
the way for Turkish consumers.
On the other hand, some Turkish payments companies work very closely with the technology
vendors, entrepreneurs and different players within the ecosystem. They are open to work with
anyone willing to introduce a new solution and ready to support them with their own experience
and know-how. This is very important from a business perspective as they can identify the ideas
and companies which may succeed and contribute to their businesses.
42
Developing a FinTech Ecosystem in Istanbul
One of the reasons contributing to the emergence and development of the FinTech sector in
the UK is declining consumer trust to banks after the GFC in 2008. As consumers started to look
for alternatives to banks after 2008, UK banks realised that they have to innovate in order to win
their customers back.
Turkish banking customers are quick adopters of new technologies due to the demographic
features of the population. As a result of the growing young population and internet usage, the
Turkish banking sector is keen on and very successful in leveraging innovative technologies.
The banking sectors in both countries are advanced and tech-savvy. UK banks want to have
the best technology as they know that otherwise they will lose customers. For instance, if a UK
bank launches an innovative technology, competition leads other banks to introduce the same
service to their customers. On the other hand, the Turkish banking sector is very technologically
advanced and innovative, and banks provide better solutions compared to their competitors in
Europe. As a result of their high profit margins, Turkish banks can invest in new technologies
easily.
UK banks are very interested in making their own internal systems and processes better through
innovation while Turkish banks use these technologies for better efficiency, risk management,
customer onboarding and PR practices. Besides mobile banking solutions, Turkish banks also
demand wallet, Google Glass, beacon and ATM projects from FinTech companies.
Major British banks have very competitive in-house development teams. On the other
hand, Turkish banks prefer having technology subsidiaries in which they invest a considerable
amount of money. However, as customer expectations and behaviours are changing due to new
technologies, Turkish banks are recently leveraging third parties to develop platforms, software
and solutions to gain competitive advantage.
FinTech companies have been challenging UK banks and forcing them to engage with the
FinTech sector for better efficiency and more sustainability. UK banks are interested in FinTech
start-ups and want to engage with them. In addition, some UK banks consider further strategic
investment opportunities including the acquisition of successful FinTech companies. On the other
hand, the Turkish banking and financial services sectors are interested in providing mentorship
to FinTech companies and start-ups. They are open to share their knowledge and cooperate with
these companies in order to develop innovative solutions.
UK banks want to be sure that innovative solutions provided by third parties are as secure and
convenient as possible. Turkish banks give significant importance to the technical capabilities and
previous successes of FinTech companies when choosing to work with them.
The FinTech sector is expected to bring value to the UK’s economy and improve the financial
services industry by fostering competition. The UK Government aims to make the UK a global
FinTech hub, with London as the centre. The financial services cluster, tech community and
supportive regulatory authorities and the Treasury are contributing to the development of the
UK’s FinTech sector. These communities are constantly interacting with each other in order to
make the UK financial services industry more efficient and more sustainable. The infrastructure
for FinTech innovation, including universities, accelerators and VCs, is very strong in the UK
43
BANKING AND FINTECH
and attracting top talents to come to the country. The UK has an access to buyers, funding and
talent. The regulatory risks have been reduced, and it’s also cheap to set up a business and access
to technology.
The start-up ecosystem in Turkey has been developing rapidly in the last 5 years. Many
companies were founded in different sectors thanks to the economic stability, developing internet
technologies and increase in the number of VC companies, entrepreneurship centres and incubators.
Turkey’s location also contributes to the development of a start-up ecosystem as Turkey is a great
gateway for European companies to access the Middle East and Middle Eastern companies to
reach Europe. Turkish population is well-educated and Istanbul has a young talent pool both in
engineering and design areas. The Turkish Government aims to stimulate entrepreneurship and
SMEs creation and boost productivity.
Regulation is challenging FinTech companies and start-ups in both countries. However,
regulatory authorities and the UK Government are very supportive. They are trying to understand
how they can help develop and promote the FinTech sector by listening to the needs of the FinTech
community. On the other hand, the Turkish banking sector is negotiating with the regulatory
authorities to ease regulations in implementing new technologies.
44
Developing a FinTech Ecosystem in Istanbul
Strengths Opportunities
• The UK Government’s plan to make London the global • Consumers’ increasing interest toward
FinTech capital FinTech solutions
• Having strong communication and collaboration • Banks’ and financial services firms’
between banking, financial services, technology and increasing interest towards FinTech
FinTech sectors, the UK Government and regulatory solutions
authorities to develop and promote London’s FinTech • Attracting more banks to use innovative
sector solutions of FinTech companies
• Having a continuously developing infrastructure for • The ability to attract talented and
fostering FinTech multilingual workforce, ranging from
• Industry body (Innovate Finance) for the FinTech sector, fresh graduates to senior executives
Tech City cluster, FinTech accelerators and university • Potential partnerships and
programmes related to technology and FinTech collaborations between universities,
• Developed and supportive start-up ecosystem financial services organisations and
• Availability of VCs and investors, the low cost of setting FinTech companies
up a business, wide networking activities and easy access • Creating a FinTech Technopark
to financial services and creative industries in London in collaboration with
• Tech-savvy banking sector and the increasing interest universities
among banks to engage with the FinTech sector • Creating partnerships between the
• The increasing competition within the FinTech industry universities and FinTech accelerators and
incubation programmes
• Fast adoption of internet, mobile phones and
smartphones • The increasing number of partnerships
with FinTech organisations in other
• Access to talented and multilingual workforce, ranging countries to promote London as a
from fresh graduates to senior executives global FinTech hub
• High brand value of London
• Convenient location to reach Europe and
other countries easily
SWOT Threats
45
BANKING AND FINTECH
Strengths Opportunities
• Economic stability in the past decade with steady growth • Creating an infrastructure to increase
• Strong and highly regulated banking sector since 2001 communication and collaboration
• Future objectives between industries to develop the FinTech
• Making Istanbul a global financial centre, developing the ICT sector
sector and becoming a cashless society by 2023 • Making Istanbul a global financial centre
• Burgeoning infrastructure in Istanbul to increase • Establishment of Finance Technopark,
communication and collaboration between banking, which is the first thematic technopark in
financial services, technology and FinTech sectors, the Turkish Turkey focused on finance
Government and regulatory authorities
• Developing an infrastructure to foster
• Having majority of the leading organisations from banking,
innovation
financial services, FinTech and technology sectors in Istanbul
• Transformation of Istanbul into a start-up hotspot • Increasing the number of start-up
• Increasing brand value of Istanbul in the global start-up acceleration and incubation programmes
scene, promotion of entrepreneurship in Turkey, increasing in Istanbul
government support for start-ups (e.g. incentives, tax • Increasing mentorships provided by banks
exemptions and funds), developing and growing start-up to FinTech companies
ecosystem in Istanbul and the increase in VC investments into • Banks’ and financial services firms’ interest
Istanbul start-ups towards creating or collaborating with
• The increase in the number of entrepreneurship centres, STPs start-up accelerators and incubation
and industry-university collaborations programmes in Turkey
• Tech-savvy and highly innovative banking sector and • Attracting talented and multilingual
(potential) interest among banks to engage with the FinTech workforce, ranging from fresh graduates to
sector senior executives
• Banks’ and financial services firms’ interest towards
• High unbanked and underbanked
collaborating with or creating (potential) FinTech accelerators population
in Turkey
• Access to a large, young and educated talent pool that have • Collaborations and partnerships with
international study and work experience (e.g. increase in the foreign FinTech organisations
reverse brain drain to Turkey) • Central location between Europe and the
• Having a large tech-savvy young population Middle East with a potential to become a
• High mobile phone and smartphone penetration rate regional FinTech hub
and the increasing usage of mobile banking services
• Central location between Europe and the Middle East
SWOT Threats
Weaknesses
• Highly regulated banking sector
• The existing need for developing infrastructure
• Historically high inflationary economy
• Highly regulated banking sector which has stabilised for a decade
• Lack of industry experts for Financial Services and ICT • Turkish banks’ preference for developing
sectors to support and promote these sectors innovative technologies in-house
• Low availability of VCs • Security concerns of individuals and
• Weak communication and collaboration between businesses towards FinTech solutions
technology companies and banks • Low ability to attract talented and
• Turkish banks’ preference for developing innovative multilingual workforce, ranging from
technologies in-house fresh graduates to senior executives
46
Developing a FinTech Ecosystem in Istanbul
47
BANKING AND FINTECH
Conclusions
48
Developing a FinTech Ecosystem in Istanbul
1. Collaborative Ecosystem
2. Interaction between the Communities
3. Well-developed Infrastructure for Innovation
4. Supportive Ecosystem for the Development and Growth of the FinTech Sector
Collaborative Interaction
Ecosystem between
the Communities
FINTECH
SECTOR
Supportive
Well-developed Ecosystem for the
Infrastructure Development and
for Innovation Growth of the
FinTech Sector
49
BANKING AND FINTECH
the Communities
Interaction between
Collaborative Ecosystem
• The Turkish Government and regulatory authorities
• The Turkish Government and regulatory and financial services, technology, and FinTech
authorities should take the lead in developing companies should interact with each other more and
the FinTech sector in Turkey. develop close relations.
• The Turkish Government and regulatory • The Turkish Government’s plans to move the BRSA and
authorities should try to understand and CMB from Ankara to Istanbul should be accelerated.
identify the needs of the Turkish FinTech sector. • The importance and advantages of contributing
• The Turkish Government and regulatory to and collaborating or partnering with FinTech
authorities and financial services, technology companies should be promoted to the Turkish
and FinTech sectors should work closely banking sector.
together to develop a FinTech ecosystem in
Istanbul.
ment
Supportive Ecosystem for the Develop
• Banks and financial services organisations
should be encouraged to contribute to the Sector
and Gro wth of the FinTech
development of FinTech start-ups by providing
mentorships and partnering with (potential)
FinTech accelerators. • The regulation related to the FinTech sector should
• Banks and financial services organisations be improved.
should interact and collaborate with FinTech • FinTech companies should create and develop their
companies to develop innovative technologies. own ecosystems and collaborate with each other.
• An industry body for the Turkish FinTech sector • Turkish consumers should be trained more on how
which includes policymakers, regulators, banks, to use innovative financial solutions and educated
financial services and technology companies, about the advantages of using these solutions.
investors and universities should be created. • Istanbul should be promoted more as a financial
• Turkish banks should be open to do more centre to attract the leading financial institutions
business with FinTech companies and not and as a start-up hotspot to attract VCs to invest in
damage competition within the FinTech technology companies.
sector by investing heavily in their technology • The efforts to develop a supportive ecosystem for
subsidiaries. start-ups should be accelerated.
• Networking events should be organised for banks,
investors, financial services, technology and FinTech
Well-developed companies to build relations.
Infrastructure for Innovation • In order to access to and attract the talented and
multilingual workforce, career events promoting the
FinTech sector should be organised with universities.
• FinTech accelerators should be created by • Competition in the Turkish FinTech industry should
banks, financial institutions and FinTech be promoted.
companies.
• Established FinTech hubs, such as London, should be
• Infrastructures should be developed to support taken as an example and observed closely in order to
the IFC-I plan and ICT sector. learn lessons from their industry practices.
• The number of STPs in Istanbul should be • FinTech organisations in established FinTech
increased. hubs, such as London, which are willing to create
• The number of university programmes related partnerships with the Turkish FinTech sector
to technology and FinTech should be increased should be identified and contacted for building
across Turkey. partnerships.
50
Developing a FinTech Ecosystem in Istanbul
Conclusion
After the GFC in 2008, the FinTech sector has become one of the fastest growing entrepreneurial
areas in the world for start-ups that aim to disrupt traditional banks. While some banks consider
FinTech as a threat to their businesses, many others have realised that FinTech is an opportunity
for them to gain competitive advantage and integrate innovative solutions quickly into their
operations enabling better efficiency and customer service.
The objective of this research is to investigate how the FinTech sector disrupts and improves
the banking industry by making it more sustainable and efficient. My analysis concerns Turkish
banking and the lessons that can be learnt from cross-border knowledge sharing between one of
the world’s centres of FinTech, London, and the emerging sector in Istanbul.
The development model presented in this book would help Istanbul foster its own FinTech
ecosystem which will contribute to the development of the Turkish banking sector. As the analyses
suggest, Istanbul has the important elements to develop a FinTech ecosystem. Therefore, the Turkish
Government should put the goal of building a FinTech ecosystem in Istanbul on its agenda. In
addition, all the players in Turkey’s financial ecosystem, including the Government and regulators,
banks, payments organisations, financial institutions and FinTech companies and start-ups, should
collaborate with each other and the international players to foster a FinTech ecosystem in Istanbul.
The policymakers in Turkey can benefit from the recommendations that are presented in this
book to develop, strengthen and promote the Turkish FinTech ecosystem which will significantly
contribute to the objective of making the Turkish banking sector better, more efficient and more
sustainable.
The importance of embracing FinTech has been growing all around the world, and it is time for
Turkey to jump on the FinTech bandwagon.
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BANKING AND FINTECH
Appendix
52
Developing a FinTech Ecosystem in Istanbul
• The increase in political risks • Rising interest rates • The increase in funding loss due
• The increase in FX demand • Significant Turkish Lira to liquidity and interest risk
• Inversion in capital movements depreciation • Securities portfolio losing
• Rising tendency of inflation value
• The difficulty in internal debt
sustainability of real economy • FX loss due to FX short positions
• Credibility loss of prevailing • Weakening asset quality and
economic programme increase in credit risk
SOURCE: BRSA
53
BANKING AND FINTECH
The crisis period was shaped by re-regulation due to the rise in non-performing loans and
negative profits. Important structural changes had taken place in the Turkish banking sector in
order to create an environment with greater monetary and macroeconomic stability.
The Turkish Government took actions for removing the confidence crisis and financial
instability and adopted a new programme called Transition to a Strong Economy and based on
market-orientation and openness to world economy. Moreover, in order to transform the damaged
banking sector into a resilient and competitive one, the Banking Sector Restructuring Programme
(BSRP) was launched. BSRP focused on restructuring public banks and bringing healthy structure
to private banks, strengthening legal and institutional framework of banking supervision and the
resolution of banks through sales, mergers, liquidations or transfers.67
• Strengthening of BSRP
• Structural Reforms
• Establishment of Asset Management Companies
• Macroeconomic Stability
• Istanbul Approach
• The Decrease in Public Borrowing Necessity
• Re-Capitalisation of Banks
With these new policies, Turkey has achieved macroeconomic stability. In addition, the Turkish
banking industry has become very sound due to its regulation and supervision and conservative
banking practices. The sector has been constantly growing since 2004 and managed to attract global
capital thanks to the positive developments in national and international environment after 2002.68
54
Developing a FinTech Ecosystem in Istanbul
Source: Aysan and Ermisoglu (2013) Source: Aysan and Ermisoglu (2013)
These structural reforms and political stability after the twin crises helped Turkey develop a
robust banking system. As a result, Turkey overcame the GFC in 2008 without a major damage
and recovered rapidly.69 During the GFC, none of the banks needed to bailed out. In addition, they
maintained their asset quality for a long time without major gaps as Turkish banks are profitable,
sound and well-capitalised.70
2 900 60
1,5
1 600 40
0,5 300 20
0
- 0
-0,5
2007 2008 2009 2010 2011 2012
2007 2008 2009 2010 2011 2012
Source: Aysan and Ermisoglu (2013) Source: Aysan and Ermisoglu (2013)
55
BANKING AND FINTECH
The Turkish banking sector fully adopted Basel II framework in 2012 and most of the draft
regulations related to Basel III have been completed on time by the BRSA.
As of December 2013, asset size of the Turkish banking industry was TL1.732bn while loans
were composing 60.5% of total assets with TL1.047bn.71 Moreover, the sector’s profit was TL24.732m
while its return on assets and return on equity were respectively 1.6% and 14.2%. Also, the sector’s
capital adequacy standard ratio was 15.3% and nonperforming loans ratio was 2.7%.
According to the Banks Association of Turkey, as of January 2016, there are 47 banks operating
in Turkey.72
56
Developing a FinTech Ecosystem in Istanbul
57
BANKING AND FINTECH
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58
Developing a FinTech Ecosystem in Istanbul
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Supported by
startups
watch
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Over the last few years, FinTech has become one of the most
popular concepts for financial institutions all around the world
as a result of a massive technological revolution.