Chapter 123456 Final
Chapter 123456 Final
A Feasibility Study
Presented to
Of
Surigao City
In Partial Fulfillment
By:
ARANA, ZUCCHINI S.
AYAG, JAEANN A.
APPROVAL SHEET
Zucchini S and Ayag, Jaeann A who are recommended for ORAL EXAMINATION.
RESEARCH COMMITTEE
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
PANEL OF EXAMINERS
Member Member
Accepted and approved in partial fulfillment of the requirement for the degree of
This feasibility study would not have been possible without the unwavering
support and guidance we received from Ma’am Catherine Pacatang, our feasibility
instructor, and Ma’am Junal Tuozo who generously shared their knowledge with us with
patience and diligence throughout the study. We shall be eternally grateful to each of
you.
Further, we express our profound gratitude to our beloved Dean Mr. Teodocio B.
Touzo, CPA, MBA for assigning such practical and for his continuous support and
inspiration to this study. His valuable suggestion and guidance have helped us a lot for
We also give thanks to our parents for their unwavering support and
unconditional understanding, as well as for sharing their wisdom that inspires us to strive
hard.
everyone who collaborated in producing this work. We have tired our best to make this
Above all, we express our heartfelt gratitude to our Almighty God for ensuring our
safety and providing us with the resources required to complete this study. “Thank you
God”.
God Bless.
TABLE OF CONTENTS
Acknowledgement i
Table of Contents ii
List of Table v
List of Figure vi
References
Annexes
Curriculum Vitae
LIST OF TABLE
No. Title Page
2.0 Management Personnel Requirement 13
2.1 Employee Contribution 13
2.2 Employer Contribution 13
2.3 Regulatory Requirements 15
2.4 Store Cost Renovation 17
2.5 Office Furniture and Fixtures Requirements 18
2.6 Office Equipment Requirements 19
2.7 Office Supplies Requirements 20
2.8 Office Supplies Projections 20
2.9 Rent Expense 21
3.0 Individual Population 29
3.1 Demand Projections 29
3.2 Supply Projections 30
3.3 Demand and Supply Gap 31
3.4 Production Table 31
3.5 Market Share 32
3.6 Sales Revenue 33
3.7 Costing/Pricing Analysis 33
3.8 Inventory Costing 33
4.0 Production Furniture and Fixtures Requirements 40
4.1 Production Equipment Requirements 41
4.2 Raw Materials Requirements 41
4.3 Raw Materials Projections 42
4.4 Production Supplies Requirements 42
4.5 Production Supplies Projections 43
4.6 Water Consumption 43
4.7 Electric Consumption 44
5.0 Total Project Costs 46
5.1 Loan Amortization Schedule 47
5.2 Projected Statements of Cost of Goods Sold 48
5.3 Projected Statements of Income Projections 49
5.4 Projected Statements of Changes in Equity 50
5.5 Projected Statements of Cash Flows 51
5.6 Projected Statements of Financial Position 52
5.7 Common-Size Statements of Cost of Goods Sold Projection 53
5.8 Common-Size Statements of Income Projections 54
5.9 Common-Size Statements Changes in Equity Projections 55
5.10 Common-Size Statements of Financial Position Projections 56
5.11 Common-Size Statements of Cash Flows Projections 57
5.12 Financial Statements Analysis 58
5.13 Break-Even Analysis 58
5.14 Income Tax Computation 59
LIST OF FIGURE
No. Title Page
2.0 Organizational Charts 9
2.1 Location Map 11
2.2 Sketch Map 12
2.3 Perspective View 17
2.4 Floor Plan 18
3.0 Channel of Distribution 27
CHAPTER 1
EXECUTIVE SUMMARY
INTRODUCTION
Ceramic pots are made by forming a ceramic (often clay) body into objects of a
desired shape and heating them to high temperatures, in a bonfire, pit or kiln an induces
reactions that lead to permanent changes including increasing the strength and rigidity of
the object. Pottery is one of the oldest and most widespread of the decorative arts,
consisting of objects made of clay and hardened with heat. The objects made are
commonly useful ones. Cooking pot can be used to prepare a variety of dishes and are
versatile tools in the kitchen which help us to handle and prepare food, vases are often
Proponents are in this field of business not just to make money, provide value to
customers but to introduce the traditional kitchen utensils, vases and melting pot in
GENERAL OBJECTIVES
The following objectives is set by the proponents to achieve the desired goal of the
proposed business;
To encourage and give value to the ceramic production that specialized cooing
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MANAGEMENT FEASIBILITY SUMMARY
form of business due to its straightforward and typical business structure. The owner
entitled to all earnings and are accountable for any debts, losses, and liabilities incurred
in the business. The hired personnel are only those who are accountable in the
The ceramic production marketing will focus in Surigao del Norte. It will be
distributed to wholesaler and retailer to make the product procurable. End user may buy
To reach the desired consumers, the proponents are using social media flat
forms particularly facebook, also radios, website, and advertisement. By these, the
proponents strongly believe that will get costumer relationship as marketing continues.
This phase will act as graph for how the product evolve through the organization
to reach the target market. This is the scheme on how the business will be built,
manage, produce, market and gain. It outlines the product, the production methods, the
store location and layout, and the equipment to be utilized, as well as the size and cost
of the building and its facilities, the raw materials to be used, and the personnel
financial feasibility report includes a cost/benefit analysis of the project. The ceramic
production identify the project’s unique financing requirements in terms of the types and
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costs to be obtained. It will discover alternative funding options, as well as the terms and
restrictions.
This will show the relationship between the capitals to be invested. Proponents
assume Total project cost of 400,000. The initial investment shows the financial health of
A ceramic product that also helps the government earn money. The operations'
understand the demand and supply gap for innovative and value-added products in
society. This component refers to the benefits that a company can offer that are related
to the economic situation of the country. It also indicates whether the product is market-
cost-effective.
The study's proponents may use it as a tool to help them make better decisions,
improve existing products, and develop new ones. This may also provide them with a
significant competitive advantage over their competitors, allowing them to achieve their
This feasibility study will be used to investigate new opportunities in the future. It
will provide them with valuable information on the various aspects of the project
feasibility research.
METHODOLOGY
This feasibility chapter explains the processes and suggests that all selected
methodologies be used in this study, as well as the reasons why they are used or
3
demonstrate in this section. To estimate the worth of the proposed project, the
proponents examine the revenues, expenses, and net income. The primary components
of a feasibility study that should be studied as part of determining the potential success
The range of this study covered Surigao del Norte. The proponents meets rigors
during the conduct of the study due to the following turbulent factors.
Limited funds:
This factor affects the proponents in conducting research due to relying funds on
Inaccessibility of respondents
The distance of residents made difficult to the proponents to reach out since it
Overall, the proponents can say that the main purpose of this feasibility study is
to assess every aspect of a business that needs to be considered in order to see if it will
The purpose of those information included in our feasibility study is that the
proponents can allow a business to address the overall flow of its operation. This
feasibility study examines the market itself including potential facility users, competitors
offering similar services, potential facility costs and revenues, and options for project
development.
4
DEFINITION OF TERMS
Abrasives - is a material of a certain hardness and density that allows other materials to
be processed by removing the material itself. For example, one of the most common
operations that can be done with abrasives is the polishing of a surface or the polishing
of the same.
fixed asset. This rate is consistent from year to year if the straight-line method is used. If
an accelerated method is used, then annual depreciation will spike early, and then
Gross Domestic Product - is the standard measure of the value added created through
the production of goods and services in a country during a certain period. As such, it
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also measures the income earned from that production, or the total amount spent on
positive growth rate indicates a variable is increasing over time; a negative growth rate
Inventory Costing - also called inventory cost accounting, is when companies assign
costs to products. These costs also include incidental fees such as storage,
Metallurgy - is defined as a process that is used for the extraction of metals in their pure
form. The compounds of metals mixed with soil, limestone, sand, and rocks are known
as minerals. Metals are commercially extracted from minerals at low cost and minimum
effort.
Silicide - a type of chemical compound that combines silicon and a (usually) more
electropositive element.
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CHAPTER 2
MANAGEMENT FEASIBILITY
BUSINESS ORGANIZATION
regulate contract and exchange, property rights, and incorporation are among the underpinnings
of such an organization.
Individual proprietorship, partnerships, and limited-liability companies are the three most
common types of business enterprises (or corporations). In the first, a single individual owns the
entire operation and manages it on a day-to-day basis. This describes the majority of
enterprises. The partnership, on the other hand, can contain anywhere from two to fifty
members, as seen in large law and accountancy firms, brokerage houses, and advertising
agencies. The third type, the limited-liability company, or corporation, refers to incorporated
groups of people—that is, a group of people who are treated as a legal entity (or fictive
"person") with its own property, powers, and liabilities. This type of business is also legally
distinct from the people who work for it, whether they are shareholders, workers, or both; it can
have legal relationships with them, engage into contracts with them, and sue and be sued by
them. The majority of large industrial and commercial enterprises are limited-liability
corporations.
owned and operated by a single person, with no distinction between the company and the
owner. The owner entitled to all earnings and are accountable for any debts, losses, and
7
Below shows the advantages and disadvantages of the sole proprietorship.
Advantages
Complete control
Disadvantages
Heavy burden
Capital is limited
ORGANIZATIONAL STRUCTURE
be directed in order to meet the organization's objectives. These activities can include rules,
roles, and responsibilities. The company's organizational structure also impacts how information
OWNER/CASHIER
WORKER 1 WORKER 2
Figure 2.0 shows the structure of the propose business. The owner is handled by one
person for the reason this business does not require many workers. The position indicated
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below are purposely joint to minimize the operating expenses. In addition, the worker will report
Owner/Cashier are in charge of the business. It’s not just the company's face, but are
also ultimately responsible for the company's achievements and failures. The owner
leads a business with the help of other workers. And is also responsible for planning,
responsible in selling the products. Owner ensure that operations run smoothly
throughout the year. Setting requirements, studying the market, evaluating providers,
negotiating contracts, and managing risk are all part of this process and organization
achieve certain objectives. The one who are in charge of all shaping matter in ceramic
like in vases, pottery, etc. Also, the preparation of all material needs.
Worker 1 and 2 are in charge of molding all ceramic materials, such as vases, pottery,
etc. They are also in charge of preserving the ceramics' good texture, of the fire
processes, and even the preparing for display. To put in simply, they are in to
production.
BUSINESS LOCATION
operation, to the fact that choice of location affects the income, expenses, and sometimes
the operating legally. Because nowadays people can buy and sell through internet so that’s
why location plays a significant role in a business. It is about being somewhere customers
will see the area, about being in a competitive location, about staying within budget. As for
the budget, for the lot owner trade the chosen location and it is an installment basis for the
affordable price of P1,000.00 per square meter, the lot need is 96 sqm that equivalent of
P96,000.00 in P8,000.00 payment per month. The chosen business location is abundant of
resources like water, sand & clay that are primary ingredients in making ceramic products.
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Aside from it, it easily catches the customers attention because it is located along the
national high-way with 6 meters far. An open area that easily park without hassle and a
nature ambiance.
Figure 2.1 Location Map shown above is the proposed business location located at Brgy.
Bugas-bugas, Placer, Surigao del Norte along the national highway and with the distance from
the highway of 6 meters which follow the standard and conventional rules according from the
DPWH. The place located in purok 2 of the barangay, has two houses next to and in front of it,
and is a short walk from the center or crossing of the entire barangay.
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FIGURE 2.2 SKETCH MAP
Figure 2.2 Sketch Map is the sketch were household and other present building are seen
with its legend that can easily locate the proposed business location as well as the neighboring
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Help Flexible
organization Have a good
achieve certain record
objectives.
Total Cost Directly Attributed to Labor 700 14,000
Annual Salary (Inclusive of 13th Month Pay) 14,000
Table 2.0 Management Personnel Requirement shows the job description and
qualification of the personnel in this production that is in charge in all the task and responsibility
on how the business will operate and handle in order to improve into a successful one. The two
(2) workers' daily pay are shown above along with their monthly salaries, which are P350.00
Table 2.1 Personal Contribution Employee including the annual salary, deduction of
SSS, Phil-Health and Pag-Ibig, the net total, 13 th month pay and lastly the net pay. The annual
salary of P84,000 is from the monthly rate salary of P7,000.00 multiplied by 12 months. The
deduction from SSS of 4.5%, Phil-Health of 4% and Pag-Ibig of 2% with the total of P8,820.00.
The net total of P75,180.00 is from the annual salary minus the total deduction. The 13 th month
pay of P7,000.00 from the annual salary divided by 12 months. While the net pay of P82,180.00
from the net total added by 13th month pay. The amount stated are indicated for one worker only
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TABLE 2.2 PERSONNEL CONTRIBUTION EMPLOYER
DEDUCTION TOTAL
DESCRIPTION
SSS PHILHEALTH PAG - IBIG CONTRIBUTION
Worker 1 6720 3360 1680 11760
Worker 2 6720 3360 1680 11760
Total 13440 6720 3360 23520
Table 2.2 shows the Personnel Contribution Employer the deduction from SSS, Phil-Health and
REGULATORY REQUIREMENTS
Starting a business is not that easy at all, always have numerous requirements that
needs to be complied. No matter the industry or company size, all business must to certain laws
and regulations as part of operations. Regulatory compliance, in fact, deals with a set of
A. Barangay Clearance
Since the proposed business is located at Brgy. Bugas-bugas,Placer, Surigao del Norte,
the owner or proprietor must secure Barangay Clearance wherein the business is located.
The Business Permit is often also referred to as Mayor’s Permit. The business is a key
compliance document which entitles and enables a business to legally operate a do business in
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C. BIR Certificate of Registration
subject to withholding tax. This certificate should be attached to the Annual Income Tax Return-
E. Certificate of Business Name Registration from the Department of Trade and Industry
(DTI)
This rule is very important for registering your business name with the Department of
Trade and Industry. It is necessary to register a single proprietor with DTI to provide it with a
legal identity and gain the rights to use your business name.
F. Sanitary Permit
The legal document issued by the Department of Public Health and Social Services
Table 2.3 shows the Regulatory Requirements above with the total regulatory fees of P1,430.
The gathered costs are from the assigned personnel who are in charge in releasing particular
papers.
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The Ceramic business has a specified office intended for the clients and the proprietor
when in need for inquiries, a production where the ceramic products are made and a display
area where the products are physically placed and can be seen right away. The efficiency of a
business grows significantly when facilities are handled, there is very little that can cause work
to be disrupted. People will know where things are stored, reducing the amount of time spent
hunting for materials and enhancing efficiency. A well-kept facility provides a safe working
environment, lowers energy costs, and floor maintenance can be part of an effective facilities
management program, as can adequate landscaping and snow removal outside. The
proponents decided to buy the land and the land payable cost in total of P75,000 that starts
from January 2023 to June 2023 with the monthly payment of P12,500.
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DECRIPTION SOURCE QUANTITY UNIT COST TOTAL
Hollow block Paler Enterprises and Hollowblocks Supply 840 pcs 15 12600
Bar (kabilya) Amaneo Hardware 27 pcs 135 3645
Cement Amaneo Hardware 40 bag 270 10800
Sand Amaneo Hardware 1 dam 6000 6000
Paint (white) Amaneo Hardware 2 gallons 645 1290
Paint (green) Amaneo Hardware 1 liter 186 186
Tie wire Algreg Hardware 2 kls 100 200
Color roof Home Shed Roofing Services 10 pcs 660 6600
GI sheet- ordinary Home Shed Roofing Services 20 pcs 540 10800
Plain Steel Sheet Algreg Hardware 2 sheets 530 1060
Coconut lumber (2x3)Algreg Hardware 10 bundle 410 4100
Coconut lumber (2X2Algreg Hardware 3 bundle 450 1350
Plywood (1/2) Algreg Hardware 20 pieces 480 9600
Bulb Citi Hardware 5 pieces 120 600
Doorknob Citi Hardware 3 pieces 420 1260
Padlock Citi Hardware 2 Pieces 320 640
Floormat Citi Hardware 10 meters 42 420
Nail-Umbrella Algreg Hardware 1 kl. 100 100
Nail-2, 3 Algreg Hardware 2 kl 90 180
Nail- 5 Algreg Hardware 1 kl 90 90
Labor 30 days 500 15000
Helper 30 days 350 10500
TOTAL COST 97021
Table 2.4 Building Construction Cost Requirements shows the materials that are needed
in the construction of the building with the total cost of P97,021 with its estimated useful life of 5
years and annual depreciation of P19,404.2. It also shows the unit cost, the quantity and the
PERSPECTIVE VIEW
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FIGURE 2.3 FRONT ELEVATION
Figure 2.3 shows the perspective view having its concrete building with glass entrance
and roll up door and a color roof. Inside the building includes some painting, cabinet for the
ceramic product.
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Figure 2.4 shows the measurements of the building with its length of 12 meters from the
4 meters display/store area same with the back side and 8 meters of the production area and 5
The office furniture and fixture are needed to be placed in the office section for business
transaction purposes. The useful life, annual depreciation and sources are also shown in table
2.5.
DESCRIPTION SOURCE QUANTITY UNIT COST USEFUL LIFE TOTAL COST ANNUAL DEPRECIATIO
Table Sta. Cruz Furnitures 1 pc 1500 5 1500
Wooden Chair Sta. Cruz Furnitures 1 pc 900 5 900
Cabinet Sta. Cruz Furnitures 1 pc 2500 5 2500
TOTAL 4900
Table 2.5 Office Furniture and Fixtures shows the proposed furniture and fixtures with
the useful life of 5 years, total cost of P4,900 and annual depreciation of P980.
business activity quite easy, with the help of this equipment owners get their work done faster,
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TABLE 2.6 OFFICE EQUIPMENT REQUIIREMENTS
DESCRIPTION SOURCE QUANTITY UNIT COST USEFUL LIFE TOTAL COST ANNUAL DEPRECIATION
Wall fan K3 center point 1 pc 1500 5 1500 300
Calculator K3 center point 1 pc 620 5 620 124
Stapler K3 center point 1 pc 80 5 80 16
TOTAL 2200 440
Table 2.6 Office Equipment Requirements shows needed office equipment with the useful life of
Office supplies is needed to keep all the important files or transaction in every operating
in the business. Having the right office supplies is essential for the day to day running of the
business. It is necessary to choose a good quality that what is desire and make it sure that the
Table 2.7 Office Supplies Cost shows the needed supplies of the business, the unit cost,
the sources and also the quantity of the proposed business with the total cost of P1,554.
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PROJECTED OFFICE SUPPLIES
The projected costs for office supplies are increased by 5% annually from the year 2022-
2026 that are shown in table 2.9. Based on the results, it is estimated to increase about 5
Table 2.8 Office Supplies Projection shows the office supplies cost for the consecutive
five year from year 2022 up to 2026. The office supplies cost from the year 2022 was gathered
from the total cost supplies which is 1,536 and then multiplied by 5% to get the office supplies
cost for the year 2023 and the process will also be the same for the year 2022-2026.
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CHAPTER 3
MARKETING FEASIBILITY
MARKET ENVIRONMENT
As part of the marketing planning process, the marketing environment is taken into
account and analyzes numerous internal and external variables that could have an impact on a
business and its ability to function. This can include factors like suppliers, consumers, and
As ceramic production which specialize pottery will be viable and profitable. In the said
location of the proposed business is abundant in resources like sand, water and clay that will
use in creating the product. The possible consumers are housewife, miners,
COMPETITION
operate more profitably and at lower costs. However, when there is less competition, as occurs
when one company buys out the majority of rivals or when rivals agree on prices, prices are
The location of the proposed business location has three groups having a business of
pottery which can be one of the rivals of the ceramic production, but despite of its competitors
the proposed business will be competitive and innovative to achieve its objectives and goals.
Competitors outside the town should concentrate on marketing and manufacturing as well as
Direct Competitors
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Finding a gap in the market and understanding competitors' strengths and shortcomings
in relation to the business is the goal of a competitor study. Because it will show how to
strengthen the business plan. The following table are the direct competitors:
COMPETITORS ADDRESS
Tajale’s Pottery P-1 Bugas-bugas, Placer, Surigao del Norte
Bugas-bugas Ceramic MakP-1 Bugas-bugas, Placer, Surigao del Norte
Mapinhag’s Pottery P-3 Bugas-bugas, Placer, Surigao del Norte
Indirect Competitors
In indirect competitors, businesses that target the same demographic of clients but
providing somewhat different goods and services are said to be indirect rivals. These are
occasionally referred to as alternatives. The following below are the indirect competitors:
COMPETITORS ADDRESS
B-Zem Tile Center 3315 Borromeo St., Surigao City, Surigao del Norte
JB-Builders Hardware and Construction Supplies Brgy. Luna, Surigao City, Surogao del Norte
CitiHardware Surigao Brgy. Luna, Surigao City, Surogao del Norte
Mariwasa Siam Ceramics Incorporated Borromeo St., Surigao City, Surigao del Norte
GA Woodcraft (Philippine Century) Gimena St., Surigao City, Surigao del Norte
INDUSTRY
processing of raw materials or parts into finished goods through the use of tools, human labor,
value of the raw materials used. Large-scale manufacturing allows for goods to be mass-
produced using assembly line processes and advanced technologies as core assets. Efficient
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manufacturing techniques enable manufacturers to take advantage of economies of scale,
The fundamental chemical idea that underlies the production of ceramics is based on the
structural and chemical conversion of clay minerals into spinel-type minerals. Refractories,
abrasives, bearings, and components that are resistant to heat and wear are all used in
mechanical, and energy production is supported by the usage of ceramics and glass in several
industrial applications.
Human beings appear to have been making their own ceramics for at least 26,000
years, subjecting clay and silica to intense heat to fuse and form ceramic materials. The earliest
found so far were in southern central Europe and were sculpted figures, not dishes. The
earliest known pottery was made by mixing animal products with clay and baked in kilns at up to
800°C.
used in ceramic production. The term "traditional ceramics" describes ceramic items made from
unprocessed clay and blends of refined clay and non-plastic minerals that are ground or
powdered. In the proposed business product, the raw materials including sand, water and fine
sand, it gradually mixes until the good texture are being perform.
The most important aspect in the business is the satisfaction of the consumers. To reach
the desired consumers, the proponents are using social media flat forms particularly facebook,
also radios, website, and advertisement. By these, the proponents strongly believe that will get
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BUSINESS MODEL
Ceramic Production is a selling pottery either a cooking pot and flower pot which provide
unique and a quality product that will attract the customer. The strategy to be used justifies the
business model approach to be employed for the business operational and financial success.
The strategy for financial success of the business is called a business model. It outlines how to
satisfy consumers' needs while charging a fair price. The target market, the items or services
that intend to sell, and any necessary fees are all included in this. A variety of cost and income
stream structures can be tested, experimented with, and modelled by business owners.
For those who are just starting out, investigating possible business models can help
ascertain whether the business idea is viable, draw in investors, and direct the entire
management strategy. It provides a framework for creating financial predictions for established
firms as well as a benchmark for analyzing company plans and milestones. This business model
is called the bricks and clicks business model it is a business model by which a company
CHANNEL OF DISTRIBUTION
MANUFACTURING
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Figure 3.0 Channel of Distribution, a proposed business employs a channel of
distribution to get a good or service into the hands of a customer as quickly and effectively as
feasible.
HOUSEHOLD POPULATION IN
YEAR (1)
SURIGAO DEL NORTE
PAST
2017 511135
2018 523402
2019 535963
2020 548827
2021 561999
PROJECTED
2022 575487
2023 589298
2024 603442
2025 617924
2026 632754
Table 3.2 shows the household population from 2018 up to 2022 and it's projected year starts from
2023 up to 2027. To calculate the annual Percent rate, the proponents using the formula PR=(Vpresent-
Vpast)/Vpast×100. Then simplify it using the formula and the result is 2.4%.
DEMAND
The technique of estimating and predicting future consumer demand for a good or
service is known as demand forecasting. It involves applying predictive analysis of past data.
Demand forecasting assists the company in making more informed supply choices that predict
the overall volume of sales and revenue over the next few months.
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TABLE 3.3 PROJECTED DEMANDS
DEMAND IN
YEAR (1) DEMAND (2)
PIECES
PAST
2017 153,341 460,022
2018 157,021 471,062
2019 160,789 482,367
2020 164,648 493,944
2021 168,600 505,799
PROJECTED
2022 172,646 517,938
2023 176,789 530,368
2024 181,033 543,098
2025 185,377 556,132
2026 189,826 569,479
Table 3.3 shows the projected demands from year 2017 153,341 to year 2026 of
189,826. It calculated by multiplying the 30% and the annual population that result the projected
demand which shows the table above and multiply by 3 as demand in pieces.
SUPPLY
Supply is predictions about how much product will be available when based on
information about your suppliers, including whether they deliver finished goods or parts that are
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TABLE 3.4 PROJECTED SUPPLIES
SUPPLIES IN
YEAR SUPPLIES
PIECES
Past
2017 76,670 153,341
2018 78,510 157,021
2019 80,394 160,789
2020 82,324 164,648
2021 84,300 168,600
Projected
2022 86,323 172,646
2023 88,395 176,789
2024 90,516 181,033
2025 92,689 185,377
2026 94,913 189,826
Table 3.4 projected supplies, the annual population is divided by estimated 50% and
It is an essential part of this study because it helps to identifying the needs of the target
consumer, it also gives the data whether the target consumer have capacity to avail. It is varied
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TABLE 3.5 PROJECTED DEMAND AND SUPPLY GAP
DEMAND OF
YEAR POPULATION DEMAND IN PIECES SUPPLY IN PIECES D/S GAP
UNSATISFIED
[1] [2] [3] [4=2-3] [5=[4/2*100]]
PAST
2017 511,135 460,022 153,341 306,681 67%
2018 523,402 471,062 157,021 314,041 67%
2019 535,963 482,367 160,789 321,578 67%
2020 548,827 493,944 164,648 329,296 67%
2021 561,999 505,799 168,600 337,199 67%
PROJECTED
2022 575,487 517,938 172,646 345,292 67%
2023 589,298 530,368 176,789 353,579 67%
2024 603,442 543,098 181,033 362,065 67%
2025 617,924 556,132 185,377 370,754 67%
2026 632,754 569,479 189,826 379,652 67%
PRODUCTION
Having a production is important in the fact that consumers needs products to satisfy
their needs and wants although economy begins with production because any increase of
PRODUCTION
MELTING POT COOKING POT FLOWER
YEAR TOTAL
FOR GOLD (REGULAR SIZE) POT
2022 12,000 3,840 2,400 18,240
2023 14,400 4,800 3,120 22,320
2024 16,800 5,760 3,840 26,400
2025 19,200 6,720 4,560 30,480
2026 21,600 7,680 5,280 34,560
TOTAL PRODUCTION (IN PIECES) 132,000
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Table 3.7 shows the annual production table, for melting pot the proponents added 50
pieces every week, 20 pieces for cooking pot and 15 pieces for flower pot. Here is the formula
MARKET SHARE
It is important to have this market share because it is used to give an idea of how large,
powerful or important the business is. It emphasizes how much of the market a business can
realistically expect to win. The table below shows how projected market share goes.
PROJECTED SUPPLY +
VARIETY YEAR PRODUCTION MARKET SHARE %
PRODUCTION
[1] [2] [3] (4=2/3)
2022 12,000 184,646 6%
MELTING 2023 14,400 191,189 8%
POT FOR 2024 16,800 197,833 8%
GOLD 2025 19,200 204,577 9%
2026 21,600 211,426 10%
2022 3,840 176,486 2%
COOKING 2023 4,800 181,589 3%
POT
2024 5,760 186,793 3%
(REGULA
R SIZE) 2025 6,720 192,097 3%
2026 7,680 197,506 4%
2022 2,400 175,046 1%
2023 3,120 179,909 2%
FLOWER
2024 3,840 184,873 2%
POT
2025 4,560 189,937 2%
2026 5,280 195,106 3%
Table 3.8 shows the projected market share by dividing the production and the total sum
29
SALES REVENUE
It is an income that company incurred from selling the product or services. It is the
starting point to determine the net income. In the table below the selling price are increasing
every year.
Table 3.9 shows the annual sales projection by multiplying the selling price and the
production/quantity sold.
PRICING ANALYSIS
It determines how prices affect the growth of certain businesses. It should have an
30
TABLE 3.10 PRICING ANALYSIS
Salary 168000
Raw Materials 10080
Water and Electric Bill Expenses 7800
Total Operating cost 185880
COOKING POT
Total Production Annually (per piece) 3840
Cost Price 48.40625
Mark-up (206.5848935%) 51.59375
Unit Selling 100
Salary 168000
Raw Materials 14880
Water and Electric Bill Expenses 7800
Total Operating cost 190680
FLOWER POT
Total Production Annually (per piece) 2400
Cost Price 79.45
Mark-up (314.6633103%) 170.55
Unit Selling 250
Table 3.10 presents the pricing analysis of ceramic production based on the numbers of product
produced annually. The total operating cost is gathered through adding the amount of the salary
raw materials and water an electric bill expenses with the total cost of P128,360.00.
INVENTORY COSTING
Inventory costs are the expenses a company incurs when it keeps stock or has money
locked up in inventory. The company seeks to establish the order size that will reduce the
31
TABLE 3.11 INVENTORY COSTING
Table 3.11 shows the inventory cost for five years. The cost is presented according to its
specific period of time, these are the cost that are induced upon the maintenance of the
32
CHAPTER 4
TECHNICAL FEASIBILITY
PRODUCT DESCRIPTION
Ceramic pots are made by forming a ceramic (often clay) body into objects of a desired
shape and heating them to high temperatures, in a bonfire, pit or kiln an induces reactions that
lead to permanent changes including increasing the strength and rigidity of the object.
Ceramic production that specialize cooking pot, vases and bowl. Cooking pot can be
used to prepare a variety of dishes, including pasta, and tinola. Particularly pots are frequently
used to prepare foods with a lot of liquid, like stews, soups, sauces, or stocks. Vases are often
decorated, and they are often used to hold cut flowers. Vases come in different sizes to support
whatever flower it is holding or keeping in place. Vases generally share a similar shape. The
33
foot or the base may be bulbous, flat, carinate, or another shape. And bowls are versatile tools
PRODUCTION PROCESS
Materials:
Clay
Water
Sand
Procedure:
3. Combine the sand and clay together with the small amount of water.
4. Gradually mix the raw materials until it gets the perfect texture.
9. Ready to sell/display.
WORKFLOW PROCESS
34
PRODUCTION REQUIREMENTS
The processes involved in transforming inputs into a finished product that can be sold on
The production of ceramics requires the use of raw materials, machinery, equipment,
The processing of the product, the inventory of the raw materials required for the
production, the equipment tools to be used, and the production capacity are the main focuses of
the production requirements. The building requirements shows in table 2.4 Building construction
cost requirements that indicates the materials needs in order to have a ceramic production
building. Business building has rocketed to the top of the corporate agenda. It shows the way
35
forward whether your business has to diversify its revenue streams, boost organic growth, avoid
disruption, or quickly adapt to the changing needs of both its current and potential customers.
Furthermore, this include the requirement of the mechanism that are needed and will be
Furniture such as tables, chairs and cabinets are objects that use in production. These
objects make suitable for Ceramic Production as well as fixture like ceiling fan. The table below
Table 4.0 shows the production furniture and fixtures that includes tables, chairs,
cabinets and ceiling fan with the useful life of 5 years and total cost of P11,000.
product to be made and with the help of this equipment it makes the works much easier and
faster.
36
SOURCE QTY UNIT COST TOTAL COST USEFUL LIFE ANNUAL DEPRECIATION
Amaneo Hardware 2 pcs 520.00 1,040.00 3 347
Amaneo Hardware 1 pc 1,500.00 1,500.00 5 300
Shopee 2 pcs 1,500.00 3,000.00 5 600
otal Production Equipment Cost 5,540.00 1,247
Table 4.1 shows the Production Equipment Requirements the needs for ceramic
production which indicates the sand screening rotary sieve, metal kiln and pottery wheel with
Production machinery and equipment: These are the tools required to manufacture the
Production materials: These are the primary materials need to create a good or finish a
task. Production materials come in two varieties: direct materials and indirect materials. The
materials that are used in, or are directly connected to, the product or service you produce are
referred to as direct materials. To manufacture a product or finish a service, some materials are
referred to as indirect materials. These materials are typically used in modest quantities.
37
RAW MATERIALS
DESCRIPTSOURCE QUANTITY UNIT COS AMOUNT
Melting Pot for Gold
Sand 2 Sack 30 60
Clay 5 Sacks 25 125
Water 3 Gals -
Cooking Pot
Sand 2 Sacks 30 60
Clay 6 Sacks 25 150
Water 3 Gals -
Flower Pot
Sand 2 Sacks 30 60
Clay 10 Sacks 25 250
Water 3 Gals -
Total Raw Materials Cost 705
Table 4.2 raw materials requirements is shows above. The quantity of the raw materials
Table 4.3 shows the projected costs of raw materials from 2021 to 2025. In getting the
projected cost, the total raw materials which are the indicated quantity is equivalent of 10 pieces
multiplied by production.
process. This are the needed supplies that will be used upon the absence of the same supply.
38
DESCRIPTION SOURCE QTY UNIT PRICE TOTAL COST
Potters Apron Unicity 3 pcs 75.00 225.00
Sponge Unicity 3 pcs 12.00 36.00
Trimming tools Palma Enterprises 2 sets 349.00 698.00
Potters needle Palma Enterprises 4 pcs 68.00 272.00
A cut of wire Visayan Marketing 2 pcs 30.00 60.00
Small Pail (for holding wat Unicity 3 pcs 25.00 75.00
Wooden rib Palma Enterprises 2 sets 677.00 1,354.00
Knives Palma Enterprises 2 pcs 110.00 220.00
Sacks Amaneo’s Hardware 10 pcs 20.00 200.00
Ceramic Shaping tools Shopee 2 sets 500.00 1,000.00
Stone Aloyon’s Store 2 pcs 5.00 10.00
Bottle Aloyon’s Store 2 pcs 5.00 10.00
Total Production Supply Cost 4,160.00
Table 4.4 production supplies requirements show supplies with its quantity, price and
total cost which result the total production supply cost of P4,160.
Table 4.5 projected production supplies shows the annually cost from the year 2021 up
to 2025. The projected supply is from the total production supply cost of P4,160 multiplied by
5%.
WATER CONSUMPTION
This proposed business has utility requirements that include water that is needed for the
production of ceramic. To ensure the safety of the product, water is highly needed in cleaning all
39
TABLE 4.6 PROJECTED WATER CONSUMPTION
Table 4.6 above shows the projected water consumption from 2021 up to 2025. The annual
water consumption is divided by two categories, the Administrative of 30% and Production of
70%.
ELECTRICITY CONSUMPTION
production, especially during night time and at any activities in the workplace that is needs to
have light.
Table 4.7 above shows the projected water consumption from 2021 up to 2025. The
annual electric consumption is divided by two categories, the Administrative of 30% and
Production of 70%.
40
CHAPTER 5
41
Cost Category Description Total Cost
42
Loan Amount: 250000
Term 6
Interest Rate: 12%
Basis: Annually
Total Principal Payment: 250000
Total Interest Paid: 180000
Ceramic Production
Statements of Cost of Good Sold Projections
For the Year Ended December 31, 2022 through 2026
43
Statements of Income Projections
For the Years Ended December 31, 2022 through 2026
44
Ceramic Production
Statements of Changes in Equity Projections
For the Years Ended December 31, 2022 through 2026
45
For the Years Ended December 31, 2023 through 2027
ASSETS
Current Assets
Cash on Hand 5.5 679,540.59 1,480,062.21 2,720,647.79 4,012,754.44 5,875,525.93
Accounts Receivable 5.3 61,200.00 84120 114480 146880 185520
Finished Good Inventory 5.2 28,062.00 35093 42123 49154 56184
Raw Materials Inventory 5.2 5,778.00 28501.5 30278.1 32143.53 34102.23
Total Current Assets 774,580.59 1,627,776.21 2,907,528.89 4,240,931.47 6,151,332.16
Non Current Assets
Rent renovation 2.4 77616.8 58212.6 38808.4 19404.2 0
Office Furniture and Fixtures 5 6,100.00 5120 4140 3160 2180
Office Equipment 2.6 2,200.00 1760 1320 880 440
Production Equipment 4.1 4293.33 3046.67 1800.00 553.33 -693.33
Production Furniture and Fixtures 4.0 8,800.00 6600 4400 2200 0
Total Non Current Assets 99010.13 74739.27 50468.4 26197.53 1926.67
TOTAL ASSETS 873,590.73 1,702,515.48 2,957,997.29 4,267,129.01 6,153,258.83
46
Ceramic Production
Common-size Statements of Cost of Goods Sold Projections
For the Years Ended December 31, 2023 through 2027
47
TABLE 5.8 INCOME PROJECTIONS
Ceramic Production
Common Size Statements of Income Projections
For the Years Ended December 31, 2023 through 2027
48
TABLE 5.10 FINANCIAL POSITION PROJECTIONS
Ceramic Production
Statements of Financial Position Projections
For the Years Ended December 31, 2023 through 2027
ASSETS
Current Assets
Cash on Hand 5.6 686.33% 94.75% 96.76% 97.60% 98.07%
Accounts Receivable 5.6 61.81% 5.03% 3.15% 2.35% 1.91%
Inventory 5.6 28.34% 0.06% 0.04% 0.03% 0.02%
Total Current Assets 776.49% 99.84% 99.94% 99.98% 100.00%
Non Current Assets
Renovation 5.6 78.39% 0.10% 0.04% 0.01% 0.00%
Office Furniture and Fixtures 5.6 6.16% 0.02% 0.01% 0.00% 0.00%
Office Equipment 5.6 2.22% 0.02% 0.01% 0.00% 0.00%
Production Machineries and Equipment 5.6 4.34% 0.01% 0.00% 0.00% 0.00%
Production Furniture and Fixtures 5.6 8.89% 0.01% 0.00% 0.00% 0.00%
Total Non Current Assets 100.00% 0.16% 0.06% 0.02% 0.00%
TOTAL ASSETS 876.49% 100.00% 100.00% 100.00% 100.00%
49
TABLE 5.11
CERAMIC PRODUCTIONS
Statement of Cash Flows Projections
For The Years Ended December 31, 2023 through 2027
50
TABLE 5.12 FINANCIAL STATEMENT ANALYSIS
Ceramic Production
Financial Statement Analysis
For the Projected Years Ended December 31, 2023 through 2027
Profitability Ratios
Return on Total Assets net income 0.51 0.50 0.44 0.32 0.31
total assets
Calculated Break-Even
Break-Even Sales Revenue 3,767,405.64
Break-Even Sales Units 188,370.28
51
Ceramic Production
Break-Even Analysis
For the Years Ended December 31,2023 through 2027
Cooking Pot
Table
Asumptions
Selling Price: 3.9 100.00
Variable Cost 3.9 48.41
Fixed Cost 5.3 868,387.00
Calculated Break-Even
Break-Even Sales Revenue 1,683,124.41
Break-Even Sales Units 16,831.24
Ceramic Production
Break-Even Analysis
For the Years Ended December 31,2023 through 2027
Flower Pot
Table
Asumptions
Selling Price: 3.9 250.00
Variable Cost 3.9 79.45
Fixed Cost 5.3 868,387.00
Calculated Break-Even
Break-Even Sales Revenue 1,272,921.43
Break-Even Sales Units 5,091.69
52
TABLE 5.14 INCOME TAX COMPUTATION
Ceramic Production
Income Tax Computation
For the Years Ended December 31, 2023 through 2027
53
CHAPTER 6
SOCI-ECONOMIC FEASIBILITY
The socio-economic viability is used to evaluate the project's social, economic, and
REGULATIONS/ENVIRONMENTAL ISSUES
The Ceramic Production that specify vase or flower pot, cooking pot and melting pot for
gold, is also under the DTI’s Bureau of Product Standards. DTI’s Bureau of Product
The certification of ceramic are guided by the Philippine Standard (PS) Quality and/or
As to environmental pollution which is the most significant problem throughout the world.
As the world is witnessing the rapid urbanization and industrialization, the need for energy and
waste discharges are in an increasing trend. The waste discharge in any form (liquid or gas)
causes a severe health problem, greenhouse gas emissions, water pollution and acid rain. In
order to cater to the needs of the growing population, various industries have been started and
manufacturing different products. These industries procure raw materials, process them and
produce the finished products 316 M. Muthukannan, A.S. Chithambar Ganesh Catalina
Research (2007).
54
The major processes of manufacturing the ceramic are mixing and grinding, forming,
firing and glazing. After glazing, the ceramic products are checked for quality and packed.
The Environmental Impact of Ceramic Production is the firing which is part of the
process of making one product that can affect the ozone layer because of the heat releases.
Also, the consumption of the local clay that might deepen the local river years of operations. But
aside from that, no water contamination will involve because raw materials are all natural and
environmentally friendly, profitable, and profitable producers who contribute to society and to the
competitiveness, making its products the top pick of local consumers, and assuring its financial
success.
Aside from that, Pottery plays an important role in studying culture and reconstructing
the past. Historically with distinct culture, the style of pottery changed. It reflects the social,
economic and environmental conditions a culture thrived in, which helps the archaeologists and
The contribution of handicraft to the economy of the Philippines is that, it promotes our
cultural heritage through the use of indigenous materials. Handicraft products show an
individual's creativity and lofty imagination. Producers of raw materials will be encouraged to
55
REFERENCES
https://www.jstor.org/stable/20177403
https://en.wikipedia.org/wiki/Philippine_ceramics
https://www.sciencedirect.com/topics/earth-and-planetary-sciences/ceramics-industry
https://oaji.net/articles/2019/452-1559580876.pdf
56
ANNEXES
ANNEX 1
DEMAND
Demand = 169,309
Demand = 176,789
Demand = 181,033
57
2026 Demand = 617,924 x 30%
Demand = 185,377
SUPPLY
Supply = 84,655
Supply = 85,841
58
2025 Supply = 175,254 x 50%
Supply = 87,627
Supply = 89,114
Supply = 90,600
59
ANNEX 2
60
ANNEX 3
Market Share = 6%
Market Share = 7%
Market Share = 8%
Market Share = 9%
B. Cooking Pot
Market Share = 2%
Market Share = 3%
61
2025 Market Share = (5,760 /191,137) x 100
Market Share = 3%
Market Share = 3%
Market Share = 4%
C. Flower Pot/Vase
Market Share = 1%
Market Share = 2%
Market Share = 2%
Market Share = 2%
Market Share = 3%
D. Overall Production
Market Share = 9%
62
2024 Market Share = (22,320 / 203,363) x 100
63
ANNEX 4
COST ANALYSIS
A. Melting Pot
= 15.39
Mark-up = 20 – 15.39
= 4.61
B. Cooking Pot
= 48.41
= 51.59
C. Flower Pot/Vase
= 79.45
= 170.55
64
CANVAS
65
66
67
68
Barangay Clearance
69
Business Permit
70
BIR Registration
71
Sanitary Permit
72
OFF-LINE BIR FORMS 2551 OR 2550, 1701Q, 1701, 0605 ETC.
73
74
BIR FORM 1602Q
75
BIR FORM 0605
SSS, PHIC AND PAG-IBIG EMPLOYER PAYMENT FORMS
CURRICULUM VITAE
PERSONAL INFORMATION
Sex Female
Sex Female
Sex Female