The Evolution of

Traditional to New
Media
Lesson 2
Pre-industrial Age

 AD 100 – Christians produced a prototype of a book

 15th Century – Printing took place
 1394-1460 – Johann Guttenberg invented printing
technology (Movable Type Machine)
 1594 – The Boxer Codex (a manuscript which contains
illustrations of Filipinos at the time of their initial
encounter with the Spaniards)
 Pre-Industrial Age (Before 1700s) - People
discovered fire, developed paper from plants, and
forged weapons and tools with stone, bronze,
copper and iron.
 • Cave paintings (35,000 BC)
 • Clay tablets in Mesopotamia (2400 BC)
 • Papyrus in Egypt (2500 BC)
 • Acta Diurna in Rome (130 BC)
 • Dibao in China (2nd Century)
 • Codex in the Mayan region (5th Century)
 • Printing press using wood blocks (220 AD)
Industrial Age

 Earlier 17th Century – Guttenberg printing press made it

possible for newspapers to be produced
 1700 – the idea of a free press emerged as a strong
rhetoric against authoritarian states
 1760s and 1770s – British & American colonies intellectuals
conducted a dialogue and argued with the government,
thus gave rise to adversarial press
 First Decades of the 19th Century – The rise of the
newspaper in the Philippines
 Industrial Age (1700s-1930s) - People used the power of
steam, developed machine tools, established iron
production, and the manufacturing of various products
(including books through the printing press).
 • Printing press for mass production (19th century)
 • Newspaper- The London Gazette (1640)
 • Typewriter (1800)Telephone (1876)
 • Motion picture photography/projection (1890)
 • Commercial motion pictures (1913)
 • Motion picture with sound (1926)
 • Telegraph
 • Punch cards
Electronic Age
 George Eastman invented the film (Kodak)
 Lois and Augusto Lumiere further developed the technology
of film projectors
 1896 – public debut in New York of the Edison vitascope
featuring a film entitled “Rough Sea at Dover” by Robert
Paul
 1928 – the first telecast of a television program took place
 1930 – the Radio Corporation of America introduced
electronic scanning
 1946 – Commercial television came into being in the United
States
 October 23, 1953 – Alto Broadcasting System’s first official
telecast
 Electronic Age (1930s-1980s) - The invention of the
transistor ushered in the electronic age. People harnessed
the power of transistors that led to the transistor radio,
electronic circuits, and the early computers. In this age,
long distance communication became more efficient.
 • Transistor Radio
 • Television (1941)
 • Large electronic computers- i.e. EDSAC (1949) and
UNIVAC 1 (1951)
 • Mainframe computers - i.e. IBM 704 (1960)
 • Personal computers - i.e. HewlettPackard 9100A (1968),
Apple 1 (1976)
 • OHP, LCD projectors
New (Information) Age

 1953- IBM has already shipped its first electronic

computers called 701 in the industry
 1969 – The ARPANET was created and was considered as
the predecessor of the internet
 ARPANET was a large area-wide network created by the US
military, specifically the US Defense Advanced Research
Projects Agency (ARPA) to serve as a ground for
networking technologies
 Information Age (1900s-2000s) - The Internet paved the way for faster
communication and the creation of the social network. People advanced the
use of microelectronics with the invention of personal computers, mobile
devices, and wearable technology. Moreover, voice, image, sound and data
are digitalized. We are now living in the information age.
 • Web browsers: Mosaic (1993), Internet Explorer (1995)
 • Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
 • Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
 • Microblogs: Twitter (2006), Tumblr (2007)
 • Video: YouTube (2005)
 • Augmented Reality / Virtual Reality
 • Video chat: Skype (2003), Google Hangouts (2013)
 • Search Engines: Google (1996), Yahoo (1995)
 • Portable computers- laptops (1980), netbooks (2008), tablets (1993)
 • Smart phones
 • Wearable technology
 • Cloud and Big Data