SESI 2: 2022/2023

DPB30063: STATISTICS
MINI PROJECT STATISTICS

ONLINE SHOPPING AMONG DLS STUDENT IN POLYTECHNIC MALAYSIA

PREPARED BY:

NAME MATRICS NUMBER

1. HEERA A/P RAVICHANDRAN 23DLS22F1067

2. RISHIKA A/P GENGAN 23DLS22F1019

3. LOSINI A/P SIVAKUMAR 23DLS22F1071

4. NUR INSYIRAH BATRISYIA 23DLS22F1035

BINTI SHARUL NIZAM

PREPARED FOR:
LECTURER NAME: PUAN NORIMI BT AHMAD SUHAILI

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 TABLE OF CONTENT

NO CONTENTS PAGE
ABSTRACT 3
1.0 INTRODUCTION 4-5
2.0 OBJECTIVE 5
3.0 METHODOLOGY 6
4.0 PRESENTATION OF FINDING (CHART) 7-21
5.0 DISCUSSION 22-23
6.0 CONCLUSION 24
7.0 REFERENCES 25-26
8.0 APPENDIX QUESTIONNAIRE 27-32

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 ABSTRACT

The sharp increase of Internet usage, as well as, the systematic progress of Information
Technology has transformed the way goods are bought and sold, resulting to the
exponential growth in the number of online shoppers. However, a lot of differences
regarding online purchases have been revealed due to the various consumers’
characteristics and the types of provided products and services. Therefore, understanding
who are the ones consuming and why they choose to use or avoid the Internet as a
distribution channel, is a vital issue for both e-commerce managers and consumer
theorists. The scope of this paper is to examine the perceptions of Polytechnic Nilai DLS
students, adopters and non-adopters of online shopping in terms of demographic profile,
expectations of online stores, advantages and problems related to online purchases.
Moreover, the reasons for using or avoiding online shopping, as well as, the types of
preferred products were studied. The research provides interesting insights on the online
consumer behaviour, as the results show significant differences between the two groups
of respondents.

Online shopping is a recent era that has hiked in the domain of E-Business and is
definitely going to be the future of shopping in the world. Everyone has entered to the
smartphone world so it is easy to access apps according to their comfort and make their
life better. At present there are millions of mobile apps likewise their apps for health,
games, booking tickets, music, social networking, travel, banking, news, fitness,
calendars and many more. The app stores add on 20,000 apps every month. Consumer’s
shop when and where they want, where they are comfortable with the products and the
choice of shopping. The increase in technology provides good opportunities to the seller
to reach the customer in much faster, easier and in economic way. During pandemic
online shopping was the main thing helped buy things from because we were in a
government movement control.

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 1.0 INTRODUCTION

Online shopping is a form of electronic commerce which allows consumers to directly

buy goods or services from a seller over the Internet using a web browser or a mobile
app. Consumers find a product of interest by visiting the website of the retailer directly or
by searching among alternative vendors using a shopping search engine, which displays
the same product's availability and pricing at different e-retailers. As of 2020, customers
can shop online using a range of different computers and devices, including desktop
computers, laptops, tablet computers and smartphones.

An online shop evokes the physical analogy of buying products or services at a regular
"bricks-and-mortar" retailer or shopping centre; the process is called business-to-
consumer (B2C) online shopping. When an online store is set up to enable businesses to
buy from another businesses, the process is called business-to-business (B2B) online
shopping. A typical online store enables the customer to browse the firm's range of
products and services, view photos or images of the products, along with information
about the product specifications, features and prices.

Online stores usually enable shoppers to use "search" features to find specific models,
brands or items. Online customers must have access to the Internet and a valid method of
payment in order to complete a transaction, such as a credit card, an Interact-enabled
debit card, or a service such as PayPal. For physical products (e.g., paperback books or
clothes), the e-tailer ships the products to the customer; for digital products, such as
digital audio files of songs or software, the e-tailer usually sends the file to the customer
over the Internet.

Online shopping is a form of electronic commerce which allows consumers to directly

buy goods or services from a seller over the Internet using a web browser or a mobile
app. Consumers find a product of interest by visiting the website of the retailer directly or
by searching among alternative vendors using a shopping search engine, which displays
the same product's availability and pricing at different e-retailers. As of 2020, customers
can shop online using a range of different computers and devices, including desktop
computers, laptops, tablet computers and smartphones.

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An online shop evokes the physical analogy of buying products or services at a regular
"bricks-and-mortar" retailer or shopping centre; the process is called business-to-
consumer (B2C) online shopping. When an online store is set up to enable businesses to
buy from another businesses, the process is called business-to-business (B2B) online
shopping. A typical online store enables the customer to browse the firm's range of
products and services, view photos or images of the products, along with information
about the product specifications, features and prices.

Online stores usually enable shoppers to use "search" features to find specific models,
brands or items. Online customers must have access to the Internet and a valid method of
payment in order to complete a transaction, such as a credit card, an Interact-enabled
debit card, or a service such as PayPal. For physical products (e.g., paperback books or
clothes), the e-tailer ships the products to the customer; for digital products, such as
digital audio files of songs or software, the e-tailer usually sends the file to the customer
over the Internet. The largest of these online retailing corporations are Alibaba,
Amazon.com, and eBay.

2.0 OBJECTIVES

i) To determine out the behaviour of the student and factors influencing while they buy
the product

ii) To determine down the findings

iii) To determine suggestions accordingly

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 3.0 METHODOLOGY

The research is primarily descriptive in nature, as apart from descriptive

statistics, were used in order to statistically compare the expectations and perceptions of
adopters and non-adopters regarding online shopping. Data was collected by means of a
questionnaire administered from 27 of March 2023 to students of Polytechnic Nilai DLS
students. The selection of student respondents for primary research has been successfully
used in many Web-related studies However, prior to its distribution, the questionnaire
was pretested in order to identify possible problems in terms of clarity and accuracy.
Thus, several changes were made in order to improve he presentation of the items, based
on comments and feedback. Apart from demographic-related questions, questions
concerning students’ expectations and perceptions, as well as, the inquiries regarding
their views associated with the advantages and the problems of online shopping were also
asked. Furthermore, a set of distinct questions was applied to the two target groups in
order to examine the reasons why adopters use the online stores for their purchases,
whereas non-adopters avoid them.

QUALITATIVE DATA AND QUANTITAVE DATA

 WE MEASURED THE DATA IN NON-NUMERICAL DATA IN OUR FORM

WHERE THE RESPONDENTS WILL RESPOND IT.
 ALSO, WE MEASURED THE NUMERICAL DATA WHERE THE
RESPONDENTS WILL RESPONDENTS WILL RESPOND IN OUR
CATEGORICAL FORM.

PRIMARY DATA SOURCE

 RESEARCHES COLLECT PRIMARY DATA FROM PRIMARY SOURCES

OR FROM SAMPLES.
 RESEARCHES WILL BE ABLE TO EXPLAIN HOW DATA ARE
COLLECTED OF THEIR USE

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 4.0 PRESENTATION OF FINDING (CHART)

The following are the questions which are analysed and interpreted accordingly.

Figure 1 :

AGE RESPONSES
18-20 121
21-25 39
26-30 3

= figure 1 are showed from the age 18 – 20 there 14.2 % students responded and 23.9 %
from age 21 – 25 students responded the balance percentage from age 26 – 30.

FIGURE 2;

GENDER RESPONSES
MALE 71
FEMALE 92

= figure 2 represented 56.4% female gender responded and 43.6 male gender
responded.

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FIGURE 3:

SEMESTER RESPONDENT
1 37
2 45
3 33
4 27
5 19

= figure 3 showed of the semester, 23 % of the 1st semester student responded, 28

% responded from the 2nd semester, 20.5 % of the semester 3 student responded,
16.8 % responded from semester 4 student and finally, 11.8 % of the semester 5
student.

Question 1:

ANSWERS RESPONSES
SHOP ANYTIME IN A DAY 70
SHOP ABOARD 35
SAVE TIME 91
LOW PRICE 65
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VARIOUS PAYMENT METNHODS 64

SAVE MONEY 36
Interpretation: most student do prefer online shopping because of save time the
percentages of it is 55.8% (91/163) then as many as 42.9% (70/163) of student prefer
online shopping so that can shop any time in a day. Next student prefers online shopping
because of low price 39.9% (65/ 163) and various payment method 39.9% (65/163)
Other than that they do prefer they can shop abroad from one place, the percentage of
it 21.5% (35/163) and lastly as many as 22.1% (36/163) of student do prefer online
shopping that can save money when do online shopping.

Question 2:

ANSWERS RESPONSES
ONCE IN A 52
MONTH
2 /3 TIMES IN A 56
MONTH
MORE THAN 3 41
TIMES IN A
MONTH
ONCE IN AYERAR 14

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 Interpretation:31.9% from
the respondent purchase things one in a month. As many as 34.4% do purchase things
twice or three times in a month. Next 25.2% of respondent do purchase things in online
more than three times in a month. Lastly, 8.6% do purchase things once in a year.

Question 3:

ANSWERS RESPONSES
SHIPPING EXPENSES 40
WON’T BE SAME AS DISPLAYED 47
PICTURE
SCAM 39
LONG TIME TO RECEIVE 36

Interpretation: 24.7% from the respondent facing shipping expenses problem during
online shopping. 29% from the respondent facing the thing they received won’t be the
same as picture displayed problem during shop online. 24.1% facing SCAM problem and

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the balance 22.2% respondent facing problem that things they ordered took so long to
receive.

Question 4:

ANSWERS RESPONSES
EXPECT FREE GIFT 18
FREE DELIVERY FEE 70
PROMOTION/RECEIVING 40
VOUCHERS
FAST DELIVERY 34

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Interpretation:11.1% from the respondent expect free gifts .43.2% anyways expecting
for free delivery fee when do purchase things in online. Other than that, 24.7%
respondent expectation is to get promotion or to receiving voucher, the balance 21%
from the chart pie is expecting for fast delivery.

Question 5

ANSWERS RESPONSES
LAZADA 19
SHOPEE 65
AMAZON 18
SHEIN 21
TIKTOK SHOP 38

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Interpretation: As many as, 11.8% using Lazada for online shopping .40.4% from the
respondent is using Shopee application to do online shopping. As many as 11.2%
respondent using Amazon and 13% using Shein. Lastly 23.6% from the respondent using
TikTok shop.

Question 6

ANSWERS RESPONSES
CASH ON DELIVERY 33
(COD)
ONLINE BANKING 93
7-ELEVEN / KK 21
E-WALLET 16
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Interpretation: Online banking methods consist 57.1% is the most preferable or the
most used methods among student. Other than that, cash on delivery which is 20.2% is
the next most used methods. The third highest method which is 12.9% using 7-evelen.
The least methods are E-wallet which have a percentage of 9.8%.

Question 7:

ANSWERS RESPONSES
STATIONERIES 14
CLOTHING ACCESSORIES AND 86
ACCESSORIES
HEALTH & BEAUTY 23
FOOD & DRINK 20
14
OTHERS 19
Interpretation: 162 respondents chose clothing accessories and accessories as type of
product they purchase with 53.1%, health and beauty in second placed with 14.2%,
foods and drinks with 12.3%, others items are 11.7% and the last items are stationaries
with 8.6%.

Question 8:

ANSWERS RESPONSES
RM10 – RM30 30
RM30 – RM50 74
RM50 – RM70 44
RM70 – RM100 14
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Interpretation: Shown how much respondent spend on single purchase. Student mostly
spend RM30 to RM50 with the highest percent which is 45.7%. The second higher was
RM50 to RM70 with 27.2%, followed by RM10 to RM30 with 18.5% and the least is
RM70 to RM100.

Question 9: 1)

ANSWERS RESPONSES
YES 105
NO 54

Interpretation: 159 respondents thought of returning the product choose to yes as they
wanted to return back the product they received. 66% out of 100% choose yes while
34% choose not to return back the product.

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2)

ANSWERS RESPONSES
RECEIVED WRONG ITEM 29
PRODUCTS LOOKS DIFFERENT 37
PRODUCT DAMAGE 68
OTHERS 19

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 Interpretation: The reason why respondent choose product damage have most
voted (44.4%) compared to the received wrong items have 19% while percent of
received wrong items are 24%. The other of choices came from other reason why
respondent are not chosen one of the choices given.

Question 10:

ANSWERS RESPONSES
YES 55
NO 49
MAYBE 56

Interpretation = 34.4% have answered that they were worried about it. 30.6 % people
said that they didn’t worry and 35% people maybe said that they were worried.
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Question 11:

ANSWERS Percentage
Strongly disagree 7
Disagree 14
Neutral 76
Agree 53
Strongly agree 10

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Interpretation = Based on the pie chart, 4.3 % strongly disagree ,8.7% disagree, 33.1 %
agree, 6.3% strongly agree and most of the people which is 47.5% neutral about that.

Question 12:

ANSWERS PERCENTAGE
Strongly disagree 3
Disagree 13
Neutral 49
Agree 56

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 Strongly agree 40

Interpretation = based on the pie chart 4.3 % strongly disagree, 8% disagree, 45.1 %
neutral, 39.9 % agree, 11.7 % strongly agree majority is 45.1% which is neutral.

Question 13:

ANSWERS PERCENTAGE
STRONGLY DISAGREE 7
DISAGREE 13
NEUTRAL 73
AGREE 50
STRONGLY AGREE 19

Interpretation: based on this pie chart 1.9% strongly disagree ,8.1% disagree,30.4%
neutral, 34.8 % agree dan 24.8% strongly agree. Majority is 34.5% agree.

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 5.0 DISCUSSION

The objective of this survey is:

Objective of this survey is to know that DLS students prefer online shopping more than
face to face shopping and the reasons why they prefer or why they didn't prefer .Other
than that to find out the behaviour of the student and factor influencing while they buy
the product,to draw the findings and to give suggestions accordingly.

Based on the data collected, we can conclude that the most respondent age from 18
to 20 years old, following by 21–25 years old student at the second place and 26 to 30
years old student at the last place shown DLS students are came from around that age.
From the data we got, the female students answered our survey more than male students
with 56.4% from female students and 43.6% from male students, The data show all
semesters of 161 respondents. Students from semester 2 are the higher, along with
semester 1 with a small difference compared to the rest of semester. Semester 3 at the
third place, semester 4 the fourth place and semester 5 at the last positions

Based on the data and choices of answer why students prefer online shopping,
students loved to shop product from abroad at the last place and save time at the first
place. The situation shown student do not have enough time to go out and buy the
product they want especially when they have classes to attend. They also choose shop
anytime in a day with 70 respondents, shop at low price at the third higher choice,

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following closer with various of payment method and save money. Next is the data of
how often students purchase the product. The responses show students purchase thing
twice or three time in a month and a very few student purchase things once a year

The response from the respondent show students aware of the problem when they
do online shopping and mostly have experienced on having difficult time to deal with the
online shopping. Common problem students experience product are not the same as it
displayed. Other problem are the shipping expenses, SCAM and take longer time to
receive the product. Also, what customers expectation and perception as a consumer, why
students prefer online shopping, the payments method they prefer or used the most and
what kind of product students frequently purchase

Next was how much money do DLS students spend on purchase thing, their
thought of returning the product back to the seller and reason why would they return the
product back. We also study the behaviour of DLS student whether they are interested in
buying a product due to advertising or not because can’t afford to buy, what are they
thinking of information to marketing companies, online shopping help during pandemic
and do they agree on online shopping might cause an addiction

Based on all data above, the online shopping was helpful towards DLS students,
and they’re preferred online shopping as a method to buy things they need or wanted. At
the same time, the result shown online shopping also causes the problem for the students
especially on the crucial time where they can not to go out of Polytechnic at will. The
result of our study, we found out the differences of student behaviour influence their
views and the way they buy things online. The differences bring the multiple answer
about all question on our surveys. The differences between two result sometimes quite
different and some are not too far. Overall, DLS students have their own view of online
shopping make their answer and knowledge about online shopping are diverse

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 6.0 CONCLUSION

In conclusion, having access to online shopping has truly revolutionized and influenced
our society as a whole. Factor analysis results reveal that Experimental Uniqueness,
Customer Service and Convenience tend to be three significant dimensions as to why
customers prefer internet shopping. Today there is radical change in the entire scenario.
Everything in today’s world is E prefixed like Electronic Data Interchange, E-Mail, e -
Business and E-Commerce. A key outcome of the technology revolution in India has
been connectivity, which has fuelled unprecedented access to information. This use of
technology has opened new doors and opportunities that enable for a more convenient
lifestyle today. Online shopping is a vast growing technology. If it is properly utilized with
assured safety and security for the transactions, it will thrive into a highly competitive
and dynamic environment. Thus, a consumer being the king of the market needs a
treatment like king. Even though the internet is often referred to as a borderless market,
there are still some barriers to overcome.

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 7.0 REFERENCES

https://www.researchgate.net/publication/
42831848_Perceptions_towards_Online_Shopping_Analyzing_the_Greek_University_
Students'_Attitude/link/09e415102c9fb9ae37000000/download

Alba, J., Lynch, J., Weitz, B., Janizszewski, C., Lutz, R., Sawyer, A. and Wood, S.
(1997) ‘Interactive home shopping: consumer, retailer, and manufacturer incentives
to participate in electronic marketplaces,’ Journal of Marketing, 61 (3), 38-53.

https://sg.docworkspace.com/d/sAAnBAoGcruGFAciM0cawpxQ

https://www.researchgate.net/publication/
42831848_Perceptions_towards_Online_Shopping_Analyzing_the_Greek_University_
Students%27_Attitude

Alba, J., Lynch, J., Weitz, B., Janizszewski, C., Lutz, R., Sawyer, A. and Wood, S.
(1997) ‘Interactive home shopping: consumer, retailer, and manufacturer incentives
to participate in electronic marketplaces,’ Journal of Marketing, 61 (3), 38-53.

Baker, C. R. (1999) ‘An analysis of fraud on the Internet,’ Internet Research:

Electronic Networking Applications and Policy, 9 (5), 348-359. Bellman, S., Lohse,
G. and Johnson, E. (1999) ‘Predictors of online buying behaviour,’ Communications
of the ACM, 42 (12), 32-38.

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Bhatnagar, A., Misra, S. and Rao, H. R. (2000)
‘On risk, convenience, and internet shopping
behaviour - why some consumers are online
shoppers while others are not,’
Communications of the ACM, 43 (11), 98-105.
Bhatnagar, A., Misra, S. and Rao, H. R. (2000) ‘On risk, convenience, and internet
shopping behaviour - why some consumers are online shoppers while others are
not,’ Communications of the ACM, 43 (11), 98-105.

Brengman, M., Guens, M., Weijters, B., Smith, S. M. and Swinyard, W. R. (2005)
‘Segmenting internet shoppers based on their web-usage-related lifestyle: a cross-
cultural validation,’ Journal of Business Research, 58 (1), 79-88.

Chen, S. J. and Chang, T. Z. (2003) ‘A descriptive model of online shopping

process: some empirical results,’ International Journal of Service Industry
Management, 14 (5), 556-569.

Choi, J. and Lee, K. H. (2003) ‘Risk perception and e-shopping: a cross-cultural study,’
Journal of Fashion Marketing and Management, 7 (1), 49-64.

Curtis, J. and Slater, R. (2000) ‘Cars set for online sales boom,’ Marketing, 10,
February, 22-23

Cyr, D., Bonanni, C., Bowes, J. and Ilsever, J. (2005) ‘Beyond trust: website
design preferences across cultures,’ Journal of Global Information Management, 13
(4), 24-52.

Bhatnagar, A., Misra, S. and Rao, H. R.

(2000)
‘On risk, convenience, and internet
shopping
26
behaviour - why some consumers are
online
shoppers while others are not,’
Communications of the ACM, 43 (11),
98-105.
Bhatnagar, A., Misra, S. and Rao, H. R.
(2000)
‘On risk, convenience, and internet
shopping
behaviour - why some consumers are
online
shoppers while others are not,’
Communications of the ACM, 43 (11),
98-105.
Bhatnagar, A., Misra, S. and Rao, H. R.
(2000)
‘On risk, convenience, and internet
shopping
behaviour - why some consumers are
online
shoppers while others are not,’
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Communications of the ACM, 43 (11),
98-10

8.0 APPENDIX QUESTIONNAIRE (GOOGLE FORM)

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THANK YOU

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