ACKNOWLEDGEMENT

In effectively finishing this progress report, many individuals have helped me. I might
want to thank every one of the people who are connected with this undertaking.

Fundamentally, I would say thanks to God for having the option to finish this project
with progress. Then I will thank my HOD (Dr. NAVJIT SINGH) and (Ms.
HARSIMRAN KAUR) Guide, under whose direction I gained tons of useful knowledge
about this task. His ideas and bearings have helped in the culmination of this task.

At last, I might want to thank my folks and companions who have assisted me with their
significant ideas and direction and have been exceptionally useful in different phases of
task fruition.

SUBMITTED TO: SUBMITTED BY:

Name: Ms. Harsimran Kaur STUDENT NAME: Paras Jain

Designation: Placement Coordinator UID: 21MBA1925

Chandigarh University MBA: Batch 2021-23

 Table of Content

S.No. Particulars Pages

1. Introduction of the Company 4-12
2. SWOT ANALYSIS 13
3. Introduction of Digital Marketing 14-19
4. Problem Identification of the company and 20
Objectives of framed Study
5. Reference 21
 INTRODUCTION OF ILP OVERSEAS

International Learning Planners assume an imperative part in giving quality training to

understudies who are intrigued to study with regards to unknown universities. ILP
Overseas spotlights on giving a significant semester and abroad experience for college-
age volunteers which has an effect by aiding kids in foreign nations.

ILP Overseas guide each candidate through the whole test schedule. In addition, they give
them the example paper to ensure that they are certain enough prior to showing up for a
real assessment.
They give special showing procedure makes them one of the most incredible training
organization
The International Learning Planners group has over 14 years of involvement with abroad
training guiding, affirmation advising, visa directing, grant guiding great as instructing
classes. They have effectively positioned in excess of 10,000 understudies on the world's
best colleges as well as universities all over the world.

ILP OVERSEAS

EDU-World International is given to giving guidance to forthcoming competitors needing

to seek after their picked vocations, subsequently directing them with an extremely
complete umbrella of administrations right from the decision of school/college to visa
arrangements and monetary grants. EDU-WORLD, revel in their capacity to give exact
data, settle on the ideal choices, and be time and cost-proficient while building solid
associations with up-and-comers and colleges the same. Their administration provides
firm conviction that in the present quick and profoundly serious times, to stop is
equivalent to going in reverse. Efficiency and Performance is everything. Their rule is to
offer every single understudy the very elite help that their customer base has generally
expected of us.

EDU-WORLD International (Partner of ILP Overseas)

They invest whole heartedly in the way that EDU-World International Alumni have
moved on from colleges as esteemed as University of Oxford (UK), University of Toronto
(Canada), Harvard University (USA), INSEAD (France), Stanford University (Canada),
University of Pennsylvania (USA), Cornell University, London School of Economics and
Political Science (UK), Carnegie Mellon University (USA) and some more.
A complete answer for excellent schooling in academics and universities all over the
world, EDU- World International is driven by American-taught experts. Sonal Parekh
Hariyaa (Founder - Director) has moved on from Temple University, Philadelphia
(USA) with a BBA in Management and Human Resources. Having been worldwide
applicants they comprehend the necessities and prerequisites of their customer base better
compared to any other person in the industry.

Sonal Parekh Hariyaa

(Managing Director & Founder of EDU-WORLD International)

Principles:

"Our principle is to offer every single understudy the very top-notch administration that
our customer base has generally expected of us. The whole group makes it their excellent
motto to see that the instructive, as well as vocation targets of our up-and-comers are
surpassed." - Ayaz Arab (Managing Director & CEO of ILP Overseas).
Board of Director

AYAZ ARAB: MANAGING DIRECTOR OF ILP OVERSEAS: EDU WORLD

INTERNATIONAL

For the last 15years+ of his life, he has been eager to assist over 40+ entrepreneurs and
more than 7000+ youth in Pan India, changing their lives and their calling through
Various International Internship Programs and Oversees Education with the assistance of
Brands like Edu Word International, JETKING, IANT, SMARTLAB and 80+ More
Companies.

He has worked with probably the best entertainers in the Indian and Foreign Universities,
Colleges, and the young to foster their abilities and Careers. Furthermore, that has assisted
him with accomplishing incredible outcomes.

He has an enthusiasm to help youthful and new entrepreneurs to find lasting success,
experts who are hoping to go to settle down out of the nation and competitors who need to
make an unprecedented outing in various everyday issues be it chasing after their energy,
investigating their true capacity, or working on their exhibition.

Master in Visa Assessments, Exclusive PR Programs, Psychology of Successful business

venture, Innovation, administration without title, business fire up, development and Scale-
up, youth Engagement and execution planner.
AWARDS AND RECOGNITION:

 Part of AAERI (Association of Australian Representatives in India).

 Part of NAFSA (Association of International Educators).
 Part of AFECI (Association of Foreign Educational Consultants in India).
 Canadian India Education Council (CIEC) Gold Member.
 Part of QISAN (The International Study Abroad Network).
 Registration Center of IELTS for British Council.

Accomplishments of ILP Overseas:

 They effectively positioned more than 10,000+ understudies abroad over the most
recent 14 years with great nature of schooling.
 They give a 100 percent Admission success rate.
 They give 100 percent VISA facilities.
 High IELTS and TOEFL test scores for their understudies.
 ILP Overseas aides in Independent Recognition from different industry bodies.
 ILP abroad gives understudies to encounter new nations and ways of life.
 Organized a large group of training fairs that have brought about taking special
care of thousands of understudies being put in colleges around the world.

Execution of ILP Overseas:

 ILP Overseas has different gatherings with University delegates from outside
nations over 200+ colleges for direct meetings, application charge waivers, spot
confirmation offers, and grants.
 ILP Overseas has a 100 percent achievement rate with a confirmation of
understudies to schools/colleges in the UK, USA, Italy, Canada, New Zealand,
Australia, Singapore, France, Switzerland, and so on.
 ILP Overseas has a 100 percent achievement rate with master Visa Guidance
through customized tailor that benefits understudies to work on their insight by
made counseling administrations.
 Center around Scholarships, bursaries, and application charge waivers to assist
with decreasing your monetary weight. Little bunch size training was
accommodated TOEFL, IELTS and PTE results.
 Individual direction by specialists for course, college, and country choice in light
of your, vocation objectives, spending plan, and different inclinations, and so on.
 Help with college/school application structures, grant acquirement structures,
report planning, and altering of records like expositions, proposal letters, resumes,
and so forth.
 Consistent development with the college affirmation officials for confirmation
offer letters, flyers, and grants, and so on.
 From over 200+ colleges for direct assistance with training credits, aircraft tagging
with additional baggage, protection, lodging convenience, air terminal get
administrations, unfamiliar trade, and so on to guarantee you have a smooth arrival
at your objective.
Services of ILP Overseas:

 Administration on Counseling on Admission: ILP Overseas is the most famous

and one of the biggest and most notable unfamiliar schooling experts in India. It
makes an understudy empowered for directing. Presently, ILP is eminent all
through the world for its affirmation directing on the grounds that it assists
youthful young people with defeating their examinations abroad.

 Administration on Counseling on VISA offices: International Learning Planners

has a group of the best visa guides in India. Throughout the entire existence of ILP
Overseas there have forever been prepared proficient who assist understudies with
accomplishing their yearnings and maximum capacity. There are ILP has a group
of the best visa guides in whole India. There are very thoroughly prepared and
have over 14 years of involvement with the visa directing interaction. So, an
understudy can get a handle on the open door.

 Administration connected with help of understudies: Despite the fact that they
have a group of specialists as they turned into the companion of understudies.
They comprehend that reading up abroad interestingly can be difficult for the vast
majority of us. In this way, ILP accommodates a large group of help
administrations.

 Administration on training classes: International Learning Planners give inside

and out information to every one of the assessments like GRE, GMAT, IELTS,
and some more. They give the best training classes to all English selection tests.

 Extra Value-adding Services: The International Learning Planners group has

over 14 years of involvement with abroad instruction advising, affirmation
directing, visa guiding, grant guiding as well as training classes. They have
effectively positioned in excess of 10,000 understudies on the planet's best
schools.

 Administration for Scholarship: ILP has an exceptional history in obtaining

grants and monetary guide for their understudies, from colleges all over the planet.
Every grant application structure is submitted with the highest level of accuracy
and all prerequisites appropriately satisfied.

List of foreign countries afflicted with ILP Overseas:

 USA
 UK
 Canada
 Singapore
 New Zealand
 Switzerland
 Australia
 Russia
 Europe
In the press meet Cambridge University:

ILP Overseas are extremely delighted to be a piece of Cambridge University Press CUP.
CUP is one of the main examination establishments and it's was granted a respectable
award. Obviously, such a valuable second will be viewed as quite possibly of the most
noteworthy crossroads throughout the entire existence of ILP Overseas

Cambridge University of Press is their Official Knowledge and platinum accomplice.

They urge understudies to concentrate abroad, they even offices understudies with assets,
grants, and different offices, and so forth.

ILP Overseas are likewise extremely glad to be a piece of IDP. IDP is worldwide driving
global schooling administration with 900 trainings advocates. That assists students with
looking for abroad review objections. They assist understudies with picking the course
that suits them. IDP IELTS is an authority accomplice of test enlistment accomplice and
they even aide understudies.

Course Offered:

1. IELTS (International English Language Testing System):

 It helps you with inspecting, work or migrate to countries like USA, Canada UK,
New Zealand, Australia, Singapore and Dubai. IELTS test evaluated your capacity
to Listen, Read, Write and talk and appropriately granted the band score in every
module. Coordinated by IDP Australia and Cambridge Assessment English.

 Particularly for understudies, this test is directed to show themselves an elevated

degree of English language capacity. To have the option to impart in the local
language of the country whether you wish to review or work, this test has
extensive variety of advantages. It is fundamental for open positions as well as
coordination into the local area.

 IELTS is around the world perceived by in excess of 11,000 managers, colleges,

schools and migration bodies remembering 3400 organizations for USA. IELTS is
perceived as a safe, legitimate and solid mark of consistent with life capacity to
convey in English for training, movement and expert license.

2. TOEFL (Test of English as a Foreign Language):

 Trial of English as a Foreign Language is to be taken practically by all candidates

for American Universities. TOEFL is managed as a Computer Adaptive Test. Up-
and-comer from UK, US, Ireland and Australia need not take the TOEFL.

 The reason for TOEFL is to assess the English capability of individuals whose
local language isn't English. TOEFL scores are expected with the end goal of
confirmation by in excess of 2,400 schools and Universities in United States and
Canada. In addition, government associations, award programs,
approving/assertion workplaces use TOEFL scores to evaluate English ability.
3. PTE (Pearson Test of English):

 Pearson Test of English test is a unit of the Pearson PLC bundle, focused on
assessing the English language utilization of non-neighborhood English speakers
of different ages, with various places and levels. There are 3 principal sorts of
Pearson tests: PTE Academic, PTE General and PTE Young Learners.

 These appraisals are planned to compensate positive achievement in English

language learning.

 They coordinate each of the four abilities (Listening, Reading, Speaking and
Writing) and spotlight on surveying the capacity of conveying in English, as
opposed to test-taking abilities. PTE General Certificates don't lapse. English
language students are urged to look for chances to rehearse the language and
affirm their advancement consistently.

4. GRE (Graduate Record Examination):

 The Graduate Record Examinations (GRE) is a government sanctioned test that is

a confirmations prerequisite for the majority graduate schools in the Canada and
United States and barely any in different nations. The GRE is claimed and
managed by Educational Testing Service (ETS). The test was introduced in 1936
by the Carnegie Foundation for the Modern Lecturing.

 As indicated by ETS, the GRE intends to quantify verbal thinking, quantitative

thinking, scientific composition, and decisive reasoning abilities that have been
procured over a significant stretch of learning.

 The substance of the GRE comprises of specific explicit variable based

calculation, math, number juggling, and jargon segments. The GRE General Test
is presented as a PC based test managed at testing focuses and establishment
possessed or approved by Prometric. In the level of highlight, the doctoral level
school affirmations process that is set upon GRE scores varies extensively among
schools and divisions inside schools. The significance of a GRE score can go from
being a simple confirmation convention to a significant determination factor.

5. GMAT (Graduate Management Admission Test):

 The Graduate Management Admission Test in any case called GMAT is for the
most part taken by the MBA contenders who wish to focus abroad.

 This test checks candidates Integrated Reasoning abilities, Quantitative abilities,

Verbal abilities, and Analytical Writing Assessment. The fascinating design and
example of this test make it truly extreme and energizing simultaneously.

 Because of the course design of this test, a few hopefuls frequently get befuddled
concerning which test will satisfy their MBA prerequisites better; GMAT or GRE.
It is fundamental for them to comprehend that the perceived business colleges
 overall utilize the GMAT score to assess a competitor's profile and close their
confirmation.

6. SAT (Scholastic Aptitude Test):

 SAT is an administration endorsed test oversaw by the College Board and is

supposed to be taken by promising newcomers searching for admission to
undergrad universities. The full sort of SAT is the Scholastic Assessment Test,
which was prior known as the Scholastic Aptitude Test.

 This test checks the composed, verbal and numerical abilities of the applicants.
Candidates who seek to seek after college classes, especially in the US and
Canada, are expected to take the SAT test.

 In the event that the understudy is hoping to get admission to a specific course,
s/he can step through the SAT subject examinations to show his insight and
comprehension of that specific subject. Subject tests are presented in regions like
Literature, History, Mathematics, Sciences, furthermore, Foreign Languages.

7. GERMAN (German Language Test):

 German is valid language of Germany, Austria, Switzerland, Alsace-Lorraine

(France), Northern Italy, East-Belgium, Luxembourg and Liechtenstein. There are
120 million individuals communicate in German Language from one side of the
planet to the other. German language is third most scholarly language on the
planet.

 It is generally comparable with English Language. It is additionally generally

utilized in development and examination.

 The Common European Framework of Reference for Languages, shortened as

CEFR, is a rule used to portray accomplishments of students of unknown dialects
across Europe. It was assembled by the Council of Europe with the principal
expect to give a technique for passing on singing and showing which applies to all
dialects in Europe.

 In November 2001 a European Union Council Resolution make mandatory to use

CEFR to set up frameworks of approval of language capacity. They give six
different degree of German language which are A1, A2, B1, B2, C1 C2.
8. FRENCH (French Language Test):

 French language, French Francis, likely the most globally huge Romance language
on the planet.

 Toward the start of the 21st hundred years, French was an authority language of in
excess of 25 nations.

 In Belgium more than 3.9 million people use it as their most memorable language,
in Canada more than 7.3 million, in France and Corsica around 60 million, in
Switzerland (cantons of Valais, Neuchâtel, Genève, Vaud, Fribourg) more than 1.8
million, in Monaco nearly 80,000, in Italy about 100,000, and in the United States
(particularly Maine, New Hampshire, and Vermont) some 1.3 million. Besides, in
excess of 49 million Africans — in such nations as the Central African Republic,
Benin, Burundi, Burkina Faso, Cameroon, Chad, (Brazzaville), (Kinshasa), Côte
d'Ivoire, Djibouti, Equatorial Guinea, Gabon, Guinea, Mauritania, Madagascar,
Niger, Mali, Morocco, Togo, Rwanda, Senegal, and Tunisia — utilize French as a
first or second language, and a great many occupants of Vietnam, Laos, and
Cambodia use it as their primary global language.
 SWOT ANALYSIS

Strengths Weaknesses
 Recognizable brand image in  Lack of updated educational programs
Gujrat. to involve younger audiences and new
visitors.
 Good brand reputation.
 Inefficient workspace and teams.
 Loyal customer base.
 Lack of recognition in media:
 Long history of success and Internet, local and national web sites,
strong relationships with magazines, newspapers.
Foreign Universities.
 Absence of advanced marketing
reports and surveys regarding
demographics and existing audience.

 Absence of diverse sources of support.

Opportunities Threats
 Growth in social media.  New and stable competitors in
the market.
 More people working remotely.
 Change in customer attitude in favour
 Brand image can be of old competitors.
improved around India.
 Other companies have started to
copy services and products.

 Severe economic situation,

effecting existing and prospective
partners.

 Limited governmental funding.

 Introduction

Digital marketing can be characterized as the most common way of advancing of brands
utilizing circulation channels web, versatile and so on. In straightforward terms Digital
marketing implies promoting of items and administrations through web and advanced
media. In present day times Digital marketing has become extremely normal sort of
promoting in light of the fact that individuals today are more presented to innovation and
favor online browsing as their essential source of communicating.

The digital communication need has just ascended in these numerous years. Its
fundamental explanation is the obliviousness of digital marketing. Many firms actually
will generally overlook the utilization of innovation for their promoting. The
organizations who neglect to involve the digital tolls for their marketing and advancement
neglects to beat their rivals who will generally be more dynamic on a digital platform like
social media or numerous others. Digital marketing firms help to teach such organizations
about the stars and why Digital marketing is one of the significant parts of promoting
today.

Digital marketing itself is get all terms for locales that give different social activities. For
example, Twitter is a social site supported to help with peopling share short messages or
updates or proposition their own contribution in others. Facebook in actuality is a long-
range interpersonal communication destination that assists individuals with conveying to
one another on a more customized premise or offer updates, photographs, joining
occasions and so forth. The computerized firms need to comprehend the brand they work
for and what is their objective prior to taking up an agreement.

Digital Marketing:

Digital marketing is a characteristic idea around which the universe of business and trade
rotates. In basic words it is the advancement of brands and items with the utilization of
innovation. It utilizes electronic devices like cell phones, PCs, laptops, iPad and so on to
interface with its clients.

It utilizes digital applications like:

a) Social media platforms

b) Email
c) Mobile applications
d) Search motor

In a viable situation, these days organizations join both traditional and digital marketing
techniques to advance their business.
Social Media Marketing:

Social media alludes to the method for cooperation among individuals wherein they make,
offer, and trade data and thoughts in digital networks and organizations. Furthermore,
Social Media Marketing is the most common way of acquiring site traffic or client
consideration through web- based entertainment locales like Facebook, Pinterest,
Google+, Instagram and so forth to accomplish showcasing or marking objective.

1. Facebook Marketing:

Facebook marketing is the common way of connecting with, including and holding clients
through ads and appealing items. Facebook is a strong promoting instrument and this is
the most utilized informal communication site where you can track down clients of any
age and tastes. It's an unprecedented space to keep clients educated, encourage brand
character, and extend your degree. There are a few terms that are profoundly utilized
while tackling undertaking of Facebook showcasing or virtual entertainment the
executives.

2. Promoting Objectives:

Facebook offers many promoting targets to assist you with arriving at your business
objectives. Your publicizing objective is what you believe that individuals should do
when they see your advertisements. For instance, if you need to show your site to
individuals keen on your business, you can make promotions that urge individuals to visit
your site. At the point when you make a promotion, you initially pick your goal.

 The objective you pick lines up with your general business objectives:

 Awareness: Objectives that create interest in your item or administration.

 Consideration: Objectives that get individuals to begin contemplating your

business and search for more data about it.

 Conversions: Objectives that energize individuals keen on your business to buy or

utilize your item or administration.

Page views:

Page views are the times a Page's profile has been seen by individuals, including
individuals who are signed into Facebook and the people who aren't.

Reach:

This is the quantity of individuals who saw any of your Page posts. Reach can be separated
into individuals who saw your posts regardless of promoting (paid or natural posts).
Impressions:

It measures how frequently your advertisements were on screen for your ideal interest
group. An impression is considered the times an occasion of a promotion is on screen
interestingly. (Model: If a promotion is on screen and someone peers down, and
subsequently thinks back up to comparative commercial, that thinks about 1 impression.
Expecting an advancement is on screen for someone 2 novel times in a day that thinks
about 2 impressions.) Since impressions are counted the same way for advancements that
contain either pictures or video, a video isn't supposed to start playing for the impression
to be counted.

CPC (Cost per Link Click):

 The typical expense for each connection clicks.

 How It's Used

 Each connection click sets you back.

 CPC is a measurement utilized in the digital advertising industry for
benchmarking advertisement effectiveness and execution.

 How It's Calculated: The measurement is determined as the aggregate sum spent
partitioned by connect clicks.

CPM (Cost per 1,000 Impressions):

 The average cost for 1,000 impressions.

 How It's Used:

 CPM is a typical measurement utilized by the web-based publicizing industry to

check the cost‐effectiveness of a promotion
 crusade. Looking at execution among changed promotion distributers and
campaigns is frequently utilized.

 How It's Calculated:

 CPM estimates the aggregate sum spent on a promotion crusade, partitioned

by impressions, duplicated by 1,000.
 (Model: If you consumed Rs.5 and got 1,000 impressions, your CPM was Rs.5.)

Insight:

With insights it very well may be outlined the number of individuals that preferred, shared
or remarked on your promotion.
Post engagement:

 The absolute number of activities that individuals take including your adverts.

 How It's Used:

 Post engagement shows that your advertisements are applicable to your interest
group, which helps your promotions perform better.

 At the point when individuals see promotions that are pertinent to them, they're
bound to communicate with those promotions. This measurement allows you to
quantify these collaborations and contrast them with engagement from different
promotions or crusades.

 How It's Calculated:

 Post engagement incorporates all activities that individuals take including your
promotions while they're running.

 Post engagement can incorporate activities, for example, responding to, remarking
on or sharing the promotion, guaranteeing a deal, seeing a photograph or video, or
tapping on a connection.

Web Analytics:

The other significant assignment was to carry out Google Analytics so the purchaser
conduct on the site might be concentrated on exhaustively. Utilizing this information,
proposition was to be made to further develop change rates as well as cut down bounce
rate.

In this conversation, Conversion rate is the level of web guests to the webpage who start
and complete a buy.

Bounce rate is the level of web guests who leave the site at the point of arrival without
perusing some other pages. These two terms are KPIs (Key Performance Indicators) for
any e‐commerce business and address the effectiveness of the advertising efforts utilized.

A digital advertising effort might bring about countless guests to the page; but without
consistent changes and restricted skips, these may not offer any monetary benefit to the
organization.

Google Analytics:

Google Analytics give free computerized investigation to any firm with a web presence
and is liberated from cost. This blend makes it the most well-known answers for web
investigation as of now under use. The accompanying addresses a synopsis for fast
reference about Google Analytics.
Significant Insights: A significant Insights is a snippet of data that empowers a person to
go with well‐informed choices. Google Analytics gives a plenty of noteworthy
experiences

Support quality: However, Google doesn't offer direct help; broad trouble‐shooting
guides and backing are accessible internet based through a few discussions, including
their authority item gatherings webpage.

UI and Accessibility: The instrument is not difficult to utilize, and the dashboard quality
is additionally very high.

Implementation: The fundamental Implementation is very simple, as it includes adding a

line of code in to the page. For cutting edge Implementation, for example, sub space, cross
area following, e‐commerce following, occasion following, custom factors, virtual online
visits and channels, requires particular experts.

Pricing: Google Analytics is free up to 10 million hits each month.

Acquisition: Acquisition information will be data on how individuals land up on our site
and how they draw in with our pages. They straightforwardly get the data on the
separation of various wellsprings of traffic. Further, they can see the commitment
information for each fragment of clients.

Behavior: With this section in Google Analytics they came to be aware of the quantity of
clients who are getting back to our locales and who are new guests to our sites.

Mobiles/Desktop/Tablets Overview: By this, they can perceive that the number of

clients that are visiting ilpoverseas.com through mobile or laptop or tablet.

Audience: Based on age and orientation, they can look at that which age gathering and
orientation are keen on visiting ilpoverseas.com

E‐mail Marketing:
Email Marketing is the showing of sending a business message, customarily to a social
event, using email. Email Marketing isn't something advertisers do on the grounds that
they would be able and it's simple. The strategy is extremely compelling at assisting
entrepreneurs and buyers with remaining associated. Truth be told, purchasers frequently
search out email Marketing campaign from their number one brands and neighborhood
stores.

Google AdWords:

It is an online advertising administration created by Google, where sponsors pay to show

brief promoting duplicate, item postings, and video content inside the Google
advertisement organization to web clients.
Search engine optimization (SEO):
Search engine optimization (SEO) is the act of expanding the amount and nature of traffic
to your site through natural web crawler results. It predominantly relies upon meta
catchphrases labeling. Meta keywords are the words with which crowd look for
something. A site requires meta portrayal, meta catchphrases, meta titles for compelling
Search engine optimization.

Social media optimization (SMO):

The Social Media has set out an extraordinary freedom to advance one’s hand-picked
crowd. It assists the organization with elevating the business to the chose gathering of
crowd. Social media optimization is exceptionally normal and for the most part utilized
showcasing apparatus and it is extremely significant for the organizations to grasp this
procedure.

Conversion rate optimization:

CRO is another digital marketing strategy that is exceptionally famous nowadays. The
fundamental idea is of this is to undercover web programs to purchasers. There are
different devices to distinguish the deficiencies of the site.

Digital Marketing Domains

RESEARCH PROBLEM or PROBLEM IDENTIFICATION:

Seeing that the strength of web and social media won't diminish in the following couple of
years, this point will be vital for pretty much every association. The utilization of cell
phones with social media is one of the quick growing innovation which expands the extent
of digital marketing. One more mark of thought is the contribution of all age bunches
extraordinarily youthful personalities, teenagers, moderately aged, kids in the utilization
of digital and social media all the more exorbitantly. To that end this study centers around
figuring out web or digital marketing and its methods.

ILP Overseas needs to improve its branding and promotion that’s why they need to
understand various digital marketing tools which is important in order to target a specific
audience by utilizing the best resources available at the best price.

RESEARCH AIM:

To analyze the various methods of digital marketing.

RESEARCH OBJECTIVES:

 To figure out the significance of search engine optimization of the websites.

 To figure out the significance of social media marketing among different age groups.
 To provide suggestions of digital marketing strategy for the company.
 RESEARCH METHODOLOGY

The research methodology is a science that concentrating on how examination is done

logically. It is the best approach to deliberately tackle the exploration issue by consistently
taking on different advances. Likewise, it characterizes the manner by which the information
is gathered in a research project.

This segment will present a narration of research methodology used to direct the research. It
features the designated research technique, examine and influence the decision of suitable
techniques as per the subject of the study. Further it depicts the methodology for information
assortment and raises quality models for the research. It has been divided into sub-segments.
It includes Research Design, Data Collection Design, Sampling Design, Data Analysis
Design and Operational Design.

RESEARCH DESIGN

Research design is the structure of examination strategies and methods picked by a scientist.
The plan permits analysts to focus on research techniques that are reasonable for the topic
and set up their investigations for progress.

Major types of Research Design:

1. Exploratory Research Design: Exploratory research is intended to offer a foundation, to
acquaint and, as the word suggests, just "investigate" the general subject. A piece of
exploratory research is the examination of relationship between factors without realizing
the reason why they're contemplated. It verges on an inactive interest approach,
contrasting from it just in that the scientist figures there might be a result in application
some place in the timberland of inquiries.

2. Descriptive Research Design: Descriptive research is very normal in business and

different parts of life. With a Descriptive research we are for the most part planning to
depict some gathering or different substances. It empowers both verifiable and express
speculations to be tried in view of the exploration issue.

3. Experimental Research Design: Experimenting alludes to the course of research where

at least one factors are adjusted under conditions that permit the assortment of
information which show the impacts. Experiments cause counterfeit circumstance so the
researcher can get the specific information required and can concentrate on the
information definitively.

4. Diagnostic research design: In diagnostic design, the researcher is hoping to assess the
fundamental reason for a particular subject or peculiarity. This technique assists one with
looking into the variables that cause inconvenient circumstances.
Note: In this Diagnostic research analysis is being utilized. The fundamental issue which we
have recognized in this study is that the ILP OVERSEAS in its advertising advancement
methodologies. To sort out this issue, I will be running a cutthroat examination in light of
which I will distinguish the reasons of where ILP OVERSEAS is deficient with regards to
behind its rivals and what are the methodologies in view of which could be adjusted by
organization to further develop its promoting procedures.
 DATA COLLECTION DESIGN

Data collection is the methodology of gathering, estimating and dissecting exact bits of
knowledge for research utilizing standard approved procedures. A researcher can assess their
speculation based on gathered information. Generally speaking, information assortment is the
essential and most significant stage for research, independent of the field of examination. The
methodology of information assortment is different for various fields of study, contingent
upon the necessary data.

Types of Data:

1. Primary Data: Primary data is the sort of information that is gathered straightforwardly
from the information source without going through any current sources. It is generally
gathered uniquely for a research project and might be shared freely to be utilized for
another research.

Primary data is frequently solid, true, and objective in however much it was gathered
determined to address a specific research problem. It is critical that Primary data isn't
normally gathered due to the significant expense of execution.

Types of Primary Data:

 Interviews

 Surveys

 Center Groups

 Experiments

2. Secondary Data: Secondary data is the information that has been gathered in the past by
another person yet made accessible for others to utilize. They are generally once primary
data yet become secondary when utilized by an outsider.

Secondary data are typically effectively open to analysts and people since they are
generally shared freely. This, nonetheless, implies that the information is typically
broad and not custom fitted explicitly to address the analyst's issues as primary data
does.

Types of Secondary Data:

 Budget Summaries

 Data on Internet

 Magazines

 Government Agencies
  Private Agencies

 Websites

 Local Newspaper

 Journal

 Radio

 Educational Institutions

DATA COLLECTION TABLE:

Primary Data Field of study

Secondary Data Ubersuggest.com and Semrush.com
SEO tools, Social Media Platforms Analysis.
Area of Research Surat, Gujrat and all India.
Research Approach Quantitative Method
 SAMPLING DESIGN

A sample design is a distinct arrangement for getting a sample from a given population. It
alludes to the method or the technique the researcher would embrace in choosing things for
the sample. sample design likewise prompts a technique to advise the quantity of things to be
remembered for the sample i.e., the size of the sample. Thus, test not entirely set in stone
before the assortment of data. Among different sorts of sample design method, the researcher
ought to pick that samples which are solid and suitable for his research study.

Types of Sampling Design:

1. Non-probability sampling: Non-probability sampling is characterized as an sampling

technique in which the researcher chooses samples in view of the emotional judgment of
the researcher as opposed to irregular selection. It is a less rigid method. This sampling
method relies intensely upon the aptitude of the researchers. It is done by perception, and
researchers use it broadly for qualitative research.

Type of Non-Probability Design:

 Convenience sampling

 Consecutive sampling

 Quota sampling

 Judgmental or Purposive sampling

 Snowball sampling

2. Probability Sampling: Probability sampling is characterized as a sampling technique in

which the researcher picks tests from a bigger population utilizing a strategy in light of
the hypothesis of probability. For a member to be considered as a Probability sample,
he/she should be chosen utilizing an irregular selection.

Types of Probability Sampling:

 Simple random sampling

 Stratified random sampling

 Random cluster sampling

 Systematic sampling

3. Sample Size: Size of sample alludes to the quantity of things to be chosen from the
universe to comprise a sample. The size ought not be too huge or too little rather it ought
to be ideal. An ideal sample is one which satisfies the prerequisites of productivity,
representativeness, unwavering quality and adaptability. The boundaries of interest in an
examination concentrate on should be kept in view, while choosing the size of the sample.
 Cost factor i.e., monetary circumstances ought to likewise be thought about.

4. Sampling Unit: A choice must be taken concerning an sampling unit prior to choosing an
sample. sampling unit might be a topographical one, for example, state, region, town and
so on, or development unit like house, level, and so on, or it could be a social unit, for
example, family, club, school and so on, or it could be a person.

5. Sampling Method: A researcher should choose the kind of the sample s/he will utilize
i.e., s/he should make a choice about the methods to be utilized in choosing the things for
the sample.

Sampling Design:

Sample Size ILP overseas and its 5 other competitors’

websites.
Sampling Method Probability Sampling Method
Sample Unit Website
Measuring tools SEO TOOLS, Ubersuggest, SEMrush, Social
Media Platforms Analysis and google
analytics.
 DATA ANALYSIS DESIGN

Research data analysis is an interaction involved by researchers for lessening data to a story
and deciphering it to infer bits of knowledge. The data analysis process helps in diminishing a
huge piece of information into more modest sections, which seems OK.

The thought process behind data analysis in research is to introduce exact and solid
information. Beyond what many would consider possible, keep away from measurable
blunders, and figure out how to manage regular difficulties like anomalies, missing
information, information adjusting, information mining, or creating graphical portrayal.

The primary aim of information exploration and examination is to infer extreme experiences
that are fair. Any error in or keeping a one-sided psyche to gather information, choosing an
examination technique, or picking crowd test to draw a one-sided derivation.

Types of Data Analysis Design:

1. Descriptive analytics: Descriptive analytics sees what has occurred previously. As the
name recommends, the motivation behind Descriptive analytics is to just portray what has
occurred; it doesn't attempt to make sense of why this could have occurred or to lay out
circumstances and logical results connections. The point is exclusively to give an
effectively absorbable preview.

NOTE: Google Analytics, Ubersuggest and SEMrush is the good example of this type of
analysis.

2. Diagnostic analytics: Diagnostic analytics looks to dive further to comprehend the

reason why something occurred. The principal motivation behind Diagnostic analytics is
to recognize and answer peculiarities inside your information.

3. Predictive analytics: Predictive analytics tries to anticipate what is probably going to

occur from now on. In view of past examples and patterns, data analysts can devise
prescient models which gauge the probability of a future occasion or result. This is
particularly helpful as it empowers organizations to prepare.

4. Prescriptive analytics: Prescriptive analytics sees what has occurred, why it worked out,
and what could occur to figure out the thing to do straightaway. As such, Prescriptive
analytics shows you how you can best exploit the future results that have been
anticipated. What steps could you at any point take to stay away from a future issue? How
might you exploit an arising pattern?
Data Collected with the help of various Social Media Platforms.

INSTAGRAM (Comparative Analysis):

Name of the Company Follower No. of No. of Highest View Lowest View
Post Reels
ILP OVERSEAS 2832 387 174 11500 35
Hytech Education 2767 12 3 113 75
Rao Consultant 5569 1789 200 24100 44
Manya- The Princeton Review 47200 2694 298 10400 9
KC OVERSEAS 8025 2867 428 4371 1
KANAN OVERSEAS 21200 3752 734 512000 69

YOUTUBE (Comparative Analysis):

Name of the Company Subscribers Total No. Of Views No. of Videos

ILP OVERSEAS 1090 5299 31
Hytech Education 85 2310 24
Rao Consultant 4190 135900 242
Manya- The Princeton Review 3350 582545 506
KC OVERSEAS 2150 369013 551
KANAN OVERSEAS 2350 136482 464

LINKEDIN (Comparative Analysis):

Name of the Company Followers

ILP OVERSEAS 42028
Hytech Education 337
Rao Consultant 3007
Manya- The Princeton Review 20507
KC OVERSEAS 13305
KANAN OVERSEAS 4210
Data Collected by me with a help of Ubersuggest.com, semrush.com and google
analytics.

SEO ANALYSIS DATA:

Name of the
Company Organic Keyword Organic Monthly Traffic Domain Authority Backlinks
ILP OVERSEAS 75 214 7 163
Hytech Education 345 804 9 1164
Rao Consultant 5370 17277 17 5714
Manya- The
Princeton Review 81046 167164 34 37262
KC OVERSEAS 25410 87849 39 25401
KANAN OVERSEAS 32664 71460 21 5151

1. Organic Keyword: It is used to attract free traffic through search engine optimization
(SEO).

2. Organic Monthly Traffic: Those visitors that land on your site from unpaid sources,
otherwise known as basically free traffic.

3. Domain Authority: It is the web index positioning score that gives a proportion of how
fruitful a webpage is with regards to web crawler results.

4. Backlinks: Backlinks (otherwise called inbound link, approaching link or one-way link)
are links from one site to a page on another site.

NOTE: Further Data Interpretation will be done in progress report 3 with the help of
SPSS Software.
 OPERATIONAL DESIGN

Operational design centers around how the undertaking really functions. This is nittier gritty
than the administration level, reasonable model addressed with VDML. The endeavor is an
organization of joint efforts. A considerable lot of those are impromptu and ought to be
perceived for help and cooperation. Those that rely upon the conditions however can be
described with jobs, obligations, and trades of expectations can be intended for case the
executives.

Organizational Structure: An organization structure comprises of exercises, for example,

task portion, coordination and oversight, which are coordinated towards the accomplishment
of organization aims. It can additionally be considered as the survey glass or viewpoint
through which people see their organization and its current circumstance.

Managing Director
Mr. Ayaz Arab

Vice President Vice President Vice President Vice President

of Marketing of HR of Counselling of Finance

Head of Head of
Head of HR Counselling Head of Finance
Marketing

Team Team Team Team Team

Team Leader of Leader Leader Team Team
Leader Leader Leader Leader Leader
Digital Marketing.

Paras Jain
Interns Interns Interns Interns Interns
Interns Interns

Interns
1. Managing Director: The MD of ILP Overseas Ayaz Arab is an expert liable for the
effective initiative and the executives of organization's business. He administers and
blends every one of organization's activities, individuals and adventures to keep up with
and develop business. He is an expert who gives motivation, inspiration, and direction to
pioneers and chiefs in an organization.

2. Head of Department: In ILP Overseas we have 4 main departments i.e., Marketing, HR,
Finance and Counselors. The HODs of these departments assume responsibility for
offices. They screen, lead, train, and oversee staff. They may likewise direct exploration
and put forth objectives. They guarantee that general everyday tasks run as expected.

3. Team Leader: In ILP there are more than 40 Team leaders who give direction and
guidance to a functioning gathering about a venture or arrangement of undertakings. They
are responsible for designating work, administering progress towards objectives, and
instructing colleagues depending on the situation. They frequently act as true guides for
the group, regardless of whether they have a chief title.

4. Interns: ILP Overseas has a large number of interns working under them. These interns
assist the company with tasks set out by various teams, such as research, data capturing
working closely with different team member to learn more about the company. The
interns here get to learn more about their domain through daily training sessions and also,
they work practically on a daily task as the task assigned to them.

OPERATIONAL DESIGN ON RESEARCH OBJECTIVE:

1. To figure out the significance of search engine optimization of the websites.

 Data which is already collected with the help of Ubersuggest and SEMrush, for ILP
Overseas and its competitors. This data will be further Analyze with the help of
comparative analysis on SPSS using Compare means and One-Sample T-Test.

 Based on this analysis we’ll get the idea that where ILP Overseas digital strategy is
lacking behind its competitors.

2. To provide suggestions of digital marketing strategy for the company.

 After running the analysis on SPSS and getting the result on above analysis, we’ll be
recommending the digital marketing strategy to ILP Overseas to improve its SEO Rank
and organic traffic among its competitors.

 This new Digital marketing strategy will improve the company brand, product and service
promotion. Hence, increases the number of organic traffic and reducing the bounce rate
on the website of the company.

 This will help them, target and influence the specific audience under the organic
keywords based on the market segment of EdTech sector.
 DATA ANALYSIS

DATA ANALYSIS DESIGN:

Data which is collected in Progress Report 2 from SEMrush, Ubersuggest and Google
Analytics. The data is collected on the basis of variables like Organic Keywords, Organic
Monthly Traffic, Domain authority and back links of ILP OVERSEAS Websites and all other
competitors of ILP OVERSEAS.

In this Progress Report 3, I will be interpreting the data which is collected during Progress
Report 2 with the help of SPSS v26. The data collected on ILP OVERSEAS Website and its
competitors will be executed on SPSS v26 where with the help of compare means and ONE-
SAMPLE T-TEST results and findings need to be analyzed. And further suggestion will be
given on the basis of the results and its finding.

ONE SAMPLE T-TEST:

Quick Steps:
 Analyse>Compare Means>One-Sample T Test.
 Drag and drop the variable into the Test Variable box.
 Specify population mean in the Test Value box.
 Click OK.
 Your result will appear in the SPSS output viewer.

The One Sample t-Test looks at whether the mean of a population is genuinely unique in
relation to a known or hypothesized value. The One Sample t-Test is a parametric test.

It is also known as Simple Sample t-test.

Variable used in t-test is called Test Variable.

USES:

1. Statistical distinction between a mean and a known or guessed worth of the mean in the
populace.

2. Statistical difference between a change score and 0.

 This approach includes making a change score from two factors, and afterward
contrasting the mean change score with nothing, which will demonstrate whether any
change happened between the double cross focuses for the first measures. In the
event that the mean change score isn't essentially not quite the same as nothing, no
massive change happened.

Note: The One Sample t-Test can contrast a solitary example mean with a predetermined
consistent. It might not analyze at any point test implies between at least two gatherings.
Assuming that you wish to contrast the method for numerous gatherings with one another,
you will probably need to run an Independent Samples t-Test (to look at the method for two
gatherings) or a One-Way ANOVA (to look at the method for at least two gatherings).

DATA REQUIREMENT:

Following requirements:

1. Test variable is continuous (i.e., ratio or interval level)

2. Test variable scores are independent. (i.e., Independent on Observation)

 No relationship between Scores.

 Inaccurate p-value will occur if we violate this hypothesis.

3. Sample data from Population is random.

4. Sample and Population have normal distribution.

 Non-normal population distributions, particularly those that are thick-tailed or

vigorously skewed, extensively diminish the force of the test.

 Among moderate or huge samples, an infringement of ordinariness might in any case

yield exact p values.

5. Variance is homogenous. (i.e., Both sample and population have equal variance).

6. No Outliers.

HYPOTHESIS:

Hypothesis testing is a demonstration in statistics by which an examiner tests a presumption

in regards to a population parameter. The technique utilized by the analyst relies upon the
idea of the information utilized and the justification for the analysis.

Hypothesis testing is utilized to survey the credibility of a Hypothesis by utilizing sample

data. Such information might come from a bigger populace, or from a data-generation
process. "Population" will be utilized for both of these cases in the accompanying portrayals.

4 Steps of Hypothesis Testing:

1. The initial step is for the investigator to express the hypotheses so only one can be
correct.

2. The following stage is to form an examination plan, which frames how the information
will be assessed.

3. The third step is to complete the arrangement and genuinely break down the example
information.
4. The fourth and last step is to dissect the outcomes and either reject the null hypotheses, or
express that the invalid theory is conceivable, given the information.

NULL HYPOTHESIS:

A null hypothesis is a sort of measurable hypothesis that suggests that no factual importance
exists in a bunch of offered viewpoints. hypothesis testing is utilized to survey the validity of
a theory by utilizing test information. In some cases, alluded to just as the "null," it is
addressed as H0.

The null hypothesis, otherwise called the conjecture, is utilized in quantitative examination to
test hypotheses about business sectors, contributing procedures, or economies to choose if a
thought is valid or bogus.

ALTERNATIVE HYPOTHESIS:

An important point note is that we are trying the null hypothesis since there is a component of
uncertainty about its legitimacy. Anything data that is against the expressed null hypothesis is
caught in the other alternative (substitute) hypothesis (H1).

P-VALUE:

In statistics, the p-value is the likelihood of getting results as outrageous as the noticed
consequences of a statistical hypothesis test, it is right to expect that the null hypothesis. The
p-value fills in as an option in contrast to dismissal focuses to give the littlest degree of
importance at which the null hypothesis would be dismissed. A more modest p-value intends
that there is more grounded proof for the alternative hypothesis.

A p-value of 0.001 shows that on the off chance that the invalid speculation tried were for
sure evident, there would be a one out of 1,000 possibility noticing results to some degree as
outrageous. This leads the onlooker to dismiss the null hypothesis on the grounds that either a
profoundly interesting information result has been noticed, or the null hypothesis is
inaccurate.
 GRAPHICAL ANALYSIS

The graphical analysis makes photos of the information, and this will assist with figuring out
the examples and furthermore the connection between process parameters. Frequently
graphical analysis is the beginning stage for any critical thinking strategy.

GRAPHICAL DATA:

INSTAGRAM (Comparative Analysis):

Name of the Company Follower No. of No. of Highest View Lowest View
Post Reels
ILP OVERSEAS 2832 387 174 11500 35
Hytech Education 2767 12 3 113 75

Rao Consultant 5569 1789 200 24100 44

Manya- The Princeton Review 47200 2694 298 10400 9

KC OVERSEAS 8025 2867 428 4371 1

KANAN OVERSEAS 21200 3752 734 512000 69

Instagram
600000

500000

400000

300000

200000

100000

0
S n nt w S S
EA tio l ta vie S EA S EA
RS uc
a
su Re ER ER
O VE Ed Co
n
on OV O V
ch o t
ILP te Ra ce KC AN
ir n
Hy P KA
N
e
Th
a-
a ny
M

In this Section, Certain variables need to be analyzed to get the social media (Instagram)
presence of ILP OVERSEAS in the market as compared to its competitors. There are 5 major
competitors of ILP OVERSEAS as you can see in the above data. Here, we will be analyzing
5 variables to get the conclusion regarding the social media presence.
Now, Let’s break it further into the groups.

 FOLLOWER:

Name of the Company Follower

ILP OVERSEAS 2832

Hytech Education 2767

Rao Consultant 5569

Manya- The Princeton Review 47200

KC OVERSEAS 8025

KANAN OVERSEAS 21200

Follower
47200
50000
45000
40000
35000
30000
25000 21200

20000 Follower
15000
8025
10000 5569
2832 2767
5000
0
n

nt

S
w
S

S
tio
EA

EA

EA
vie
ta
a
RS

RS
ul

Re
uc

ER
ns

E
E

Ed
OV

OV

OV
n
Co

to
h

ce

KC
ILP

AN
c

Ra
te

in

N
Hy

Pr

KA
e
Th
-
ya
an
M
ANALYSIS:

From the data which is collected with the help of Instagram pages of respective companies,
the number of follower on Instagram for ILP OVERSEAS is about 2832, for HYTECH
EDUCATION it is around 2767, 5569 for RAO CONSULTANT, MANYA- THE
PRINCETON REVIEW have around 47200 where KC OVERSEAS followers is about 8025
and 21200 for KANAN OVERSEAS.

INTERPRETATION:

As MANYA-THE PREINCETON REVIEW scores the highest number of Instagram

Followers of about 47200, shows that they are good at marketing their content and product by
using interactive videos and posts to reach targeted audience which help them become
famous on a certain platform which can be used to promote a cause or awareness.

Whereas ILP OVERSEAS and HYTECH EDUCATION is at the bottom list when it comes
to number of followers which decreases their chances to promote a cause and market their
product and services using influence marketing.
 NUMBER OF POST:

Name of the Company No. of Post

ILP OVERSEAS 387

Hytech Education 12

Rao Consultant 1789

Manya- The Princeton Review 2694

KC OVERSEAS 2867

KANAN OVERSEAS 3752

No. of Post
4000 3752

3500
2867
3000 2694

2500

2000 1789

No. of Post
1500

1000
387
500
12
0
AS on nt w AS AS
E ati l ta vie E E
ERS uc nsu Re E RS E RS
V d
O E Co to
n OV OV
ILP ch o ce KC
yte Ra i n N AN
H Pr KA
e
- Th
ya
an
M
ANALYSIS:

From the data which is collected with the help of Instagram pages of respective companies,
the number of post on their Instagram account for ILP OVERSEAS is about 387, for
HYTECH EDUCATION it is around 12, 1789 for RAO CONSULTANT, MANYA- THE
PRINCETON REVIEW have around 2694 where KC OVERSEAS followers is about 2867
and 3752 for KANAN OVERSEAS.

INTERPRETATION:

As KANAN OVERSEAS scores the highest number of Instagram Post of about 3752, shows
that they are actively posting their content on Instagram.

Whereas HYTECH EDUCATION is at the bottom list when it comes to number of posts
which decreases their chances to be active on Instagram and by default can leads to create a
negative audience feedback/response on their Instagram Page.

ILP OVERSEAS is also not doing better job as they also have less amount of post on their
Instagram Page.
 NUMBER OF REELS:

Name of the Company No. of Reels

ILP OVERSEAS 174

Hytech Education 3

Rao Consultant 200

Manya- The Princeton Review 298

KC OVERSEAS 428

KANAN OVERSEAS 734

No. of Reels
800 734

700

600

500 428

400
298
300 No. of Reels
200
174
200

100 3
0
AS n nt w AS AS
E tio ta vie E E
RS uc
a
s ul Re RS RS
O VE Ed Co
n
on OV
E
OV
E
ch t
ILP te R ao in
ce KC AN
Hy Pr
KA
N
e
- Th
ya
an
M
ANALYSIS:

From the data which is collected with the help of Instagram pages of respective companies,
the number of reels on Instagram for ILP OVERSEAS is about 174, for HYTECH
EDUCATION it is around 3, 200 for RAO CONSULTANT, MANYA- THE PRINCETON
REVIEW have around 298 where KC OVERSEAS followers is about 428 and 734 for
KANAN OVERSEAS.

INTERPRETATION:

As KANAN OVERSEAS scores the highest number of Instagram Reels of about 734 shows
that they know how to attract or target the audience as in today’s social media world people
prefer short reels than long videos for advertisement which not only promotes brand but also
helps to increase popularity.

Whereas HYTECH EDUCATION is at the bottom list when it comes to number of reels
which decreases their chances to promote a cause and market their product and services using
influence marketing.
 HIGHEST VIEWS ON REELS:

Name of the Company Highest View

ILP OVERSEAS 11500

Hytech Education 113

Rao Consultant 24100

Manya- The Princeton Review 10400

KC OVERSEAS 4371

KANAN OVERSEAS 512000

Highest Views on Reels

600000
512000

500000

400000

300000

Highest View
200000

100000
11500 24100
113 10400 4371
0
AS on nt w S S
E ti lt a vie EA EA
RS ca su Re ER
S
ER
S
E du n
O V E Co to
n OV OV
ILP ch o ce KC N
yte Ra i n NA
H Pr KA
he
-T
ya
an
M

ANALYSIS:
From the data which is collected with the help of Instagram pages of respective companies,
the highest views on reels on Instagram for ILP OVERSEAS is about 11500, for HYTECH
EDUCATION it is around 113, 24100 for RAO CONSULTANT, MANYA- THE
PRINCETON REVIEW have around 10400 where KC OVERSEAS followers is about 4371
and 512000 for KANAN OVERSEAS.

INTERPRETATION:

As KANAN OVERSEAS scores the highest views on Instagram Reels of about 512000
shows that their audience likes their content and creativity regarding to their Reels, which not
only boost their presence among their competitors in the influence marketing on Instagram
but also increase their content market share.

Whereas HYTECH EDUCATION is at the bottom list when it comes to highest views on
reels which shows less content attractiveness and creativity on their reels and maybe these
numbers are less because of their inactivity on Instagram page.

 LOWEST VIEWS ON REELS:

Name of the Company Lowest View

ILP OVERSEAS 35

Hytech Education 75

Rao Consultant 44

Manya- The Princeton Review 9

KC OVERSEAS 1

KANAN OVERSEAS 69

Lowest Views on Reels

80 75
69
70

60

50 44

40 35

Lowest View
30

20
9
10
1
0
AS n nt w AS AS
E tio ta vie E E
RS uc
a
s ul Re RS RS
O VE Ed Co
n
on OV
E
OV
E
ch t
ILP te R ao in
ce KC AN
Hy Pr
KA
N
e
- Th
ya
an
M

ANALYSIS:
From the data which is collected with the help of Instagram pages of respective companies,
the lowest views on reels on Instagram for ILP OVERSEAS is about 35, for HYTECH
EDUCATION it is around 75, 44 for RAO CONSULTANT, MANYA- THE PRINCETON
REVIEW have around 9 where KC OVERSEAS followers is about 1 and 69 for KANAN
OVERSEAS.

INTERPRETATION:

As KC OVERSEAS scores the lowest views on Reels of about 1 shows that they are not able
to use Instagram algorithm efficiently which causes such low views.

Whereas ILP OVERSEAS is also at the bottom if we take average of highest views on reels
with lowest views on reels.

YOUTUBE (Comparative Analysis):

Name of the Company Subscribers Total No. Of Views No. of Videos

ILP OVERSEAS 1090 5299 31

Hytech Education 85 2310 24

Rao Consultant 4190 135900 242

Manya- The Princeton Review 3350 582545 506

KC OVERSEAS 2150 369013 551

KANAN OVERSEAS 2350 136482 464

YOUTUBE
600000

500000

400000

300000

200000

100000

0
AS on nt w AS AS
E ati lt a vie E E
ERS uc nsu Re E RS E RS
V d
O E Co to
n OV OV
ILP ch o ce KC
yte Ra i n N AN
H Pr KA
e
- Th
ya
an
M

In this Section, Certain variables need to be analyzed to get the social media (YouTube)
presence of ILP OVERSEAS in the market as compared to its competitors. There are 5 major
competitors of ILP OVERSEAS as you can see in the above data. Here, we will be analyzing
3 variables to get the conclusion regarding the social media presence.

Now, Let’s break it further into the groups.

 SUBSCRIBERS:

Name of the Company Subscribers

ILP OVERSEAS 1090

Hytech Education 85

Rao Consultant 4190

Manya- The Princeton Review 3350

KC OVERSEAS 2150

KANAN OVERSEAS 2350

Subscribers

4500 4190

4000
3350
3500

3000
2350
2500 2150

2000
Subscribers
1500 1090

1000

500 85

0
AS on nt w S S
E ti l ta vie EA EA
RS ca su Re ER
S
ER
S
V E du n
O E Co to
n OV OV
ILP ch o ce KC N
yte Ra i n NA
H Pr KA
he
-T
ya
an
M

ANALYSIS:
From the data which is collected with the help of YouTube Channel of respective companies,
the number of subscribers on YouTube channel for ILP OVERSEAS is about 1090, for
HYTECH EDUCATION it is around 85, 4190 for RAO CONSULTANT, MANYA- THE
PRINCETON REVIEW have around 3350 where KC OVERSEAS followers is about 2150
and 2350 for KANAN OVERSEAS.

INTERPRETATION:

As RAO CONSULTANT scores the highest number of subscribers of about 4190 shows that
they are good at marketing their content and product by using interactive videos to reach
targeted audience which help them become famous on a certain platform which can be used
to promote a cause or awareness.

Whereas HYTECH EDUCATION is at the bottom list when it comes to number of followers
which decreases their chances to promote a cause and market their product and services using
influence marketing.

 TOTAL NUMBER OF VIEWS:

Name of the Company Total No. Of Views

ILP OVERSEAS 5299

Hytech Education 2310

Rao Consultant 135900

Manya- The Princeton Review 582545

KC OVERSEAS 369013

KANAN OVERSEAS 136482

Total No. Of Views

582545
600000

500000

369013
400000

300000

Total No. Of Views

200000
135900 136482

100000
5299 2310
0
S n nt w S S
EA tio lt a vie S EA S EA
RS uc
a
su Re ER ER
O VE Ed Co
n
on OV O V
ch o t
ILP te Ra ce KC AN
ir n
Hy P KA
N
e
- Th
ya
an
M

ANALYSIS:
From the data which is collected with the help of YouTube Channel of respective companies,
the Total number of views till date (5-09-2022) on YouTube channel for ILP OVERSEAS is
about 5299, for HYTECH EDUCATION it is around 2310, 135900 for RAO
CONSULTANT, MANYA- THE PRINCETON REVIEW have around 582545 where KC
OVERSEAS followers is about 369013 and 136482 for KANAN OVERSEAS.

INTERPRETATION:

As MANYA- THE PRINCETON REVIEW scores the highest total number of views of about
582545 shows that their content quality, creativity and number of videos uploaded on
YouTube is better than its competitors which allows them to promote their product and
services to the larger audience, which eventually help them to spread the message they wants
to advertise through their videos.

Whereas HYTECH EDUCATION is at the bottom list when it comes to total number of
views which decreases their chances to promote a cause and market their product and
services using influence marketing.

ILP OVERSEAS is also not doing great job as their total views is way less than their
competitors, this causes them to lose their audience to MANYA-THE PRINCETON
REVIEW or other competitors in that demographic region.

 NUMBER OF VIDEOS (UPLOAD):

Name of the Company No. of Videos

ILP OVERSEAS 31

Hytech Education 24

Rao Consultant 242

Manya- The Princeton Review 506

KC OVERSEAS 551

KANAN OVERSEAS 464

No. of Videos
600 551
506
500 464

400

300 242
No. of Videos
200

100
31 24

0
AS n nt w AS AS
E tio ta vie E E
RS uc
a
s ul Re RS RS
O VE Ed Co
n
on OV
E
OV
E
ch t
ILP te R ao in
ce KC AN
Hy Pr
KA
N
e
- Th
ya
an
M

ANALYSIS:
From the data which is collected with the help of YouTube Channel of respective companies,
the Total number of videos uploaded till date (5-09-2022) on YouTube channel for ILP
OVERSEAS is about 31, for HYTECH EDUCATION it is around 24, 242 for RAO
CONSULTANT, MANYA- THE PRINCETON REVIEW have around 506 where KC
OVERSEAS followers is about 551 and 464 for KANAN OVERSEAS.

INTERPRETATION:

As KC OVERSEAS scores the highest total number of videos uploaded of about 551, shows
that they are actively posting their content on YouTube, which helps to occur in YouTube
search algorithm. As YouTube search algorithm works in number of ways out of those
different ways two are quite known which is number of views per video or number of videos
uploaded on per channel.

Whereas HYTECH EDUCATION is at the bottom list when it comes to number of videos
uploaded which decreases their chances to be active on YouTube and by default can leads to
create a negative audience feedback/response on their YouTube Channel.

ILP OVERSEAS is also not doing better job as they also have a smaller number of videos on
their YouTube Channel which by default shows that this account is not actively posting any
videos.

LINKEDIN (Comparative Analysis):

Name of the Company Followers

ILP OVERSEAS 42028

Hytech Education 337

Rao Consultant 3007

Manya- The Princeton Review 20507

KC OVERSEAS 13305

KANAN OVERSEAS 4210

LINKEDIN

45000 42028

40000

35000

30000

25000
20507
20000
Followers
13305
15000

10000
4210
3007
5000
337
0
AS on nt w S S
E ti l ta vie EA EA
RS ca su Re ER
S
ER
S
E du n
O V E Co to
n OV OV
ILP ch o ce KC N
yte Ra i n NA
H Pr KA
he
-T
ya
an
M

ANALYSIS:
From the data which is collected with the help of LinkedIn pages of respective companies,
the number of follower on LinkedIn for ILP OVERSEAS is about 42028, for HYTECH
EDUCATION it is around 337, 3007 for RAO CONSULTANT, MANYA- THE
PRINCETON REVIEW have around 20507 where KC OVERSEAS followers is about 13305
and 4210 for KANAN OVERSEAS.

INTERPRETATION:

As ILP OVERSEAS scores the highest number of LinkedIn Followers of about 42028, shows
that they are good at marketing their content and product by using interactive posts to reach
targeted audience which help them become famous on a certain platform which can be used
to promote a cause or awareness but keep in mind as LinkedIn is generally for B2B
Marketing so it might not be that effective to have large number of followers if your focus is
on B2C Marketing.

Whereas HYTECH EDUCATION is at the bottom list when it comes to number of followers
which decreases their chances to promote a cause and market their product and services using
B2B marketing.

SEO RANK ANALYSIS DATA:

Name of the Domain
Organic Keyword Organic Monthly Traffic Backlinks
Company Authority
ILP OVERSEAS 75 214 7 163
Hytech Education 345 804 9 1164
Rao Consultant 5370 17277 17 5714
Manya- The Princeton
81046 167164 34 37262
Review
KC OVERSEAS 25410 87849 39 25401
KANAN OVERSEAS 32664 71460 21 5151

Digital Presence in the Market

5151
21
KANAN OVERSEAS 71460
32664

25401
39
KC OVERSEAS 87849
25410

37262
34
Manya- The Princeton Review 167164
81046

5714
17
Rao Consultant 17277
5370

1164
9
Hytech Education 804
345

163
7
ILP OVERSEAS 214
75

0 20000 40000 60000 80000 100000 120000 140000 160000 180000

Backlinks Domain Authority Organic Monthly Traffic Organic Keyword

In this Section, Graphical analysis will be done to create a hypothesis for further statistical
Analysis. Certain variables need to be analyzed to get the digital presence of ILP
OVERSEAS in the market as compared to its competitors. There are 5 major competitors of
ILP OVERSEAS as you can see in the above data. By just having a look we can have
conclusion that ILP OVERSEAS is at the bottom and Manya-The Princeton Review is at the
top of the list of these competitors.
Now, Let’s break it further into the groups.
 ORGANIC KEYWORD:

Name of the Company Organic Keyword

ILP OVERSEAS 75

Hytech Education 345

Rao Consultant 5370

Manya- The Princeton Review 81046

KC OVERSEAS 25410

KANAN OVERSEAS 32664

Organic Keyword

90000 81046

80000

70000

60000

50000

40000 32664
25410
30000

20000
5370
10000 75 345
0
AS on nt ie
w AS AS
E ati lt a ev
E E
ERS uc nsu R E RS E RS
d
O V E Co to
n OV OV
ILP ch ao ce KC
yte R i n N AN
H Pr KA
e
- Th
ya
an
M

ANALYSIS:

From the data which is collected with the help of Ubersuggest, SEMrush and Google
Analytics, the number of Keywords this domain ranks in the organic search for ILP
OVERSEAS is about 75, for HYTECH EDUCATION it is around 345, 5370 for RAO
CONSULTANT, MANYA- THE PRINCETON REVIEW scored around 81046 where KC
OVERSEAS keyword search score is about 25410 and 32664 for KANAN OVERSEAS.

INTERPRETATION:

As MANYA-THE PREINCETON REVIEW website scores the highest number of organic

keyword search of about 81046 shows that they are good at using ON-Page SEO which will
organically increase their appearance rate in the search engine of google, Bing’s and another
search engine. Where ILP OVERSEAS scored the least organic keyword search number
which shows inability to use ON-PAGE SEO effectively. KANAN OVERSEAS and KC
OVERSEAS is also doing good as compared to ILP OVERSEAS but not as good as
MANYA.

 ORGANIC MONTHLY TRAFFIC:

Name of the Company Organic Monthly Traffic

ILP OVERSEAS 214

Hytech Education 804

Rao Consultant 17277

Manya- The Princeton Review 167164

KC OVERSEAS 87849

KANAN OVERSEAS 71460

Organic Monthly Traffi c

180000 167164

160000

140000

120000
87849
100000
71460
80000

60000

40000
17277
20000 214 804
0
AS on nt w S S
E ti lt a vie S EA EA
RS ca su Re ER ER
S
E du n
O V E Co t on OV OV
ILP ch o ce KC N
yte Ra rin NA
H P KA
he
-T
ya
an
M

ANALYSIS:

From the data which is collected with the help of Ubersuggest, SEMrush and Google
Analytics, the total estimated traffic this domain gets considering the organic keyword for
ILP OVERSEAS is about 214, for HYTECH EDUCATION it is around 804, 17277 for RAO
CONSULTANT, MANYA- THE PRINCETON REVIEW scored around 167164 where KC
OVERSEAS keyword search score is about 87849 and 71460 for KANAN OVERSEAS.

INTERPRETATION:

As MANYA-THE PREINCETON REVIEW website scores the highest number of organic

monthly traffic of about 81046 shows that they are good at using organic keyword which will
organically increase their traffic through search engines like google, Bing’s, yahoo, etc.
Where ILP OVERSEAS scored the least organic traffic number which shows inability to use
organic keyword effectively. KANAN OVERSEAS and KC OVERSEAS is also doing good
as compared to ILP OVERSEAS but not as good as MANYA.
This particular analysis depends on the organic keyword, where organic keyword is directly
proportional to organic monthly traffic.

 DOMAIN AUTHORITY:
Name of the Company Domain Authority

ILP OVERSEAS 7

Hytech Education 9

Rao Consultant 17

Manya- The Princeton Review 34

KC OVERSEAS 39

KANAN OVERSEAS 21

Domain Authority
39
40
34
35

30

25 21

20 17

15
9
10 7

0
AS on nt w S S
E ti l ta vie EA EA
RS ca su Re ER
S
ER
S
V E du n
O E Co to
n OV O V
ILP ch o ce KC
yte Ra i n N AN
H Pr KA
he
-T
nya
a
M

ANALYSIS:
From the data which is collected with the help of Ubersuggest, SEMrush and Google
Analytics, the search engine ranking score by Moz (DA test score is developed by MOZ) for
ILP OVERSEAS is about 7, for HYTECH EDUCATION it is around 9, 17 for RAO
CONSULTANT, MANYA- THE PRINCETON REVIEW scored around 34 where KC
OVERSEAS keyword search score is about 39 and 21 for KANAN OVERSEAS.

INTERPRETATION:

As KC OVERSEAS score highest Domain authority of about 39 shows that they have better
root links and the number of total links which together creates a DA Score. After KC
OVERSEAS we have MANYA- THE PRINCETON REVIEW score of 34 which is less then
KC Overseas but it does have a higher number of organic keywords and organic monthly
traffic which shows that there are certain other factors also affects the DA Score. Here again
ILP OVERSEAS is way behind as compare to it competitors which might affect the
promotion of their product and services through digital marketing.

 BACKLINKS:
Name of the Company Backlinks

ILP OVERSEAS 163

Hytech Education 1164

Rao Consultant 5714

Manya- The Princeton Review 37262

KC OVERSEAS 25401

KANAN OVERSEAS 5151

Backlinks

40000 37262

35000

30000 25401
25000

20000

15000

10000 5714 5151

5000 1164
163
0
S n nt w S S
EA tio lt a vie EA EA
RS uc
a
su Re ER
S
ER
S
O VE Ed Co
n
on OV O V
ch o et
ILP te Ra in
c KC AN
Hy Pr KA
N
he
-T
nya
a
M

ANALYSIS:
From the data which is collected with the help of Ubersuggest, SEMrush and Google
Analytics, the number of incoming hyperlinks from other websites to this domain for ILP
OVERSEAS is about 163, for HYTECH EDUCATION it is around 1164, 5714 for RAO
CONSULTANT, MANYA- THE PRINCETON REVIEW scored around 37262 where KC
OVERSEAS keyword search score is about 25401 and 5151 for KANAN OVERSEAS.

INTERPRETATION:

According to this graph, the highest number of backlinks is scored by MANYA- THE
PRINCETON REVIEW of about 37262 which states the reason of having the highest organic
traffic among the competitors, higher number of backlinks states that they don’t need to
worry about hurting their ranking by unintentionally building a relationship with SPAM
websites. ILP OVERSEAS needs to increase their number of backlinks to compete with
MANYA.

STATISTICAL ANALYSIS
Statistical analysis is the most common way of gathering and examining data to distinguish
examples and patterns. It's a technique for utilizing numbers to attempt to eliminate any
predisposition while surveying data. It can likewise be considered a logical instrument that
can inform decision making.

STATISTICAL DATA IN SPSS:

NOTE:

1. There are 5 Variables and 6 cases in the above data view.

2. Name of the company, organic keyword, organic monthly traffic, domain authority
and backlinks are those 5 variables.

3. ILP OVERSEAS, Hytech Education, Rao Consultant, Manya-The Princeton Review,

KC OVERSEAS and KANAN OVERSEAS are those 6 cases.

 HYPOTHESIS:

With the help of above graphical analysis from page 6 to 10, Hypothesis for statistical
analysis is created for further analysis, to prove the claims of graphical analysis.

H0 = ILP OVERSEAS needs to change its digital marketing strategy to compete among its
competitors to promote their product and service effectively.

H1 = ILP OVERSEAS doesn’t need to change their digital marketing strategy.

 ORGANIC KEYWORDS:
ANALYSIS:

1. Test Value: The number by default is 0 for test value which states mean from null
hypothesis.

2. t-statistics (t): The t-statistics denote by (t) in one-sample T-test. In this case; t =
1.907, t-statistics = mean difference / standard error mean.

3. df: The degree of freedom for the test. For one sample t test, df = n-1; df = 6-1 = 5.

4. Significance: It is denoted by p-value, here α=0.05, p> α, because p-value = 0.115.

INTERPRETATION:

Since, p-value is greater than α (level of significance).

Null Hypothesis will be accepted.

i.e., H0 = ILP OVERSEAS needs to change its digital marketing strategy to compete among
its competitors to promote their product and service effectively.

ILP OVERSEAS needs to increase their organic keyword to increase their search appearance
rate in different search engine.

 ORGANIC MONTHLY TRAFFIC:

ANALYSIS:

1. Test Value: The number by default is 0 for test value which states mean from null
hypothesis.

2. t-statistics (t): The t-statistics denote by (t) in one-sample T-test. In this case; t =
2.159, t-statistics = mean difference / standard error mean.

3. df: The degree of freedom for the test. For one sample t test, df = n-1; df = 6-1 = 5.

4. Significance: It is denoted by p-value, here α=0.05, p> α, because p-value = 0.083.

INTERPRETATION:

Since, p-value is greater than α (level of significance).

Null Hypothesis will be accepted.

i.e., H0 = ILP OVERSEAS needs to change its digital marketing strategy to compete among
its competitors to promote their product and service effectively.

ILP OVERSEAS needs to increase their organic monthly traffic by improving their organic
keywords which will result in more visitors on their webpage.

 DOMAIN AUTHORITY:
ANALYSIS:

1. Test Value: The number by default is 0 for test value which states mean from null
hypothesis.

2. t-statistics (t): The t-statistics denote by (t) in one-sample T-test. In this case; t =
3.979, t-statistics = mean difference / standard error mean.

3. df: The degree of freedom for the test. For one sample t test, df = n-1; df = 6-1 = 5.

4. Significance: It is denoted by p-value, here α=0.05, p<α, because p-value = 0.011.

INTERPRETATION:

Since, p-value is less than α (level of significance).

Null Hypothesis will be rejected.

i.e., H1 = ILP OVERSEAS doesn’t need to change their digital marketing strategy.

Here level of significance is greater than p-value because domain authority depends on
multiple factors where SPAM Websites play a great role as higher number of ads promotion
through Spam websites decreases the Domain Authority but if Organic keyword and organic
monthly traffic is good then it doesn’t affect Domain authority of one’s website.

 BACKLINKS:
ANALYSIS:

1. Test Value: The number by default is 0 for test value which states mean from null
hypothesis.

2. t-statistics (t): The t-statistics denote by (t) in one-sample T-test. In this case; t =
2.006, t-statistics = mean difference / standard error mean.

3. df: The degree of freedom for the test. For one sample t test, df = n-1; df = 6-1 = 5.

4. Significance: It is denoted by p-value, here α=0.05, p> α, because p-value = 0.101.

INTERPRETATION:

Since, p-value is greater than α (level of significance).

Null Hypothesis will be accepted.

i.e., H0 = ILP OVERSEAS needs to change its digital marketing strategy to compete among
its competitors to promote their product and service effectively.

ILP OVERSEAS needs to increase their backlinks as these links create a higher search rank
in google or Bing’s search algorithm.

RESULT
1. According to graphical analysis done between page number 6 to 10, states that the ILP
OVERSEAS is way behind in comparison with its competitors in sense of Organic
Keyword, Organic Monthly Traffic, Domain Authority and Backlinks.

2. The Same result is shown in statistical Analysis but according to this analysis, ILP
OVERSEAS don’t need to change their strategy for domain authority as it depends on
multiple factors which have been addressed earlier in the report. The statistical analysis
report suggests that the ILP OVERSEAS needs to work on the organic keyword which
will increase Organic monthly traffic and back-link will also increase the traffic by
ensuring the quality of the Domain Authority.

3. Hence, by analyzing the above data with the help of SPSS v26.

Null hypothesis will be accepted.

i.e., H0 = ILP OVERSEAS needs to change its digital marketing strategy to compete among
its competitors to promote their product and service effectively.

FINDINGS
1. ILP OVERSEAS provides education counselling, visa counselling, admission
counselling and scholarship counselling along with IELTS training courses, etc.

2. ILP OVERSEAS target their customer through social media marketing via LinkedIn,
Instagram and YouTube as well as through digital marketing and traditional
marketing.

3. Influence Marketing tactics of ILP OVERSEAS, when using platforms like Instagram
and YouTube where you use B2C Marketing also is not on par, they are not doing a
good job as compares to their competitors who are taking advice from Digital Creator
to promote their products and services on Instagram.

4. On Platforms like Instagram and YouTube, they are way less active in uploading their
videos and posts which create a negative environment around their channel and pages,
which indirectly or directly leads their possible audience to look for alternative
companies’ product and service.

5. There is another platform they are using as influence marketing to promote their
products and services i.e., LinkedIn but the problem is generally LinkedIn is used to
post job openings, Niche Market targeting and B2B Marketing which doesn’t makes
sense even after you have highest number of followers on LinkedIn as compare to
your competitors, as you are targeting market like B2C.

6. Most of the time there websites visitors bounces from their site without even
switching to their 2nd page of their website which creates a negative impact on their
possible audience as according to the data gathered with the help of various SEO
tools, it’s come to my attention that their website content is not that compelling as
compare to their competitors.

7. Bounce rate is quite high which leads to less time spending of their visitors on their
website.

8. They are not able use resource available on the digital media platform effectively as
shown in the data analysis. Organic Keywords are way less than their competitors
which leads to low SEO ranking which turn out to decrease their chance to appear on
google or Bing’s search engine.

9. Backlinks also not available on their website which is one of the most crucial
elements to increase the digital world presence of their website.

10. At the present time they are using social media marketing as their medium to target
their audience, but the problem is, not using the paid resources which might give them
a boost.

11. Don’t have proper digital marketing team to analyze their current situation on digital
platform.

SUGGESTION (Managerial Implications)

1. They need to redefine their marketing strategy according to their goals.

2. They need to understand how their audience responses as digital world is fast-paced
and here trends change quickly.

3. They need to hire a professional digital marketing team. Where they will be required
to bring certain professional on-board like Marketing Storyteller, Content Curator,
Data Managers and Customer service liaison.

4. They need to focus on their SML (Social Media, Mobile, Local) as Social media now
a days becomes a common platform to promote services, 90% of population uses
mobile to check internet media that’s why they need to optimize their marketing
channels like SEO, Ads for mobile. And one of the most important factors in this to
grab the attention of local customer as most of the revenue in these kinds of business
occurs from local customers.

5. They need to create a multi-channel campaign on social media platform by using ads
on Instagram, YouTube, Facebook, LinkedIn, twitter, etc.

6. They require unique and up to date content as content is king. They need to improve
their content again and again so that the audience find it attractive and interesting.

7. Content should be of high quality like using images, videos, information about the
product and service, etc.

8. Email- Marketing platform should be used to increase the range of their target
audience.

9. Keywords and SEO rank should always keep on improving as these two things can
increase organic traffic on their website.

10. They need to identify which social media platform to use for B2C Marketing,
Influence Marketing and which to use for B2B Marketing.

11. They have to be active on their social media handles as its bring more followers,
which will help you have more views and increase the chances for algorithm to
suggest your content to your followers and others who are looking for similar content.

12. The main motive behind social media activeness or presence is to increase your
conversion rate which helps to convert your viewers to your buyers.

LIMITATION
While writing this report, I had to come across many limitations. Those following limitations
are:

 Lack of data availability in digital marketing sector.

 Lacks of time lead to incompetence of getting more data related to the products and
services.

 Duration of Internship last only for 6 weeks.

 Internship report proposal conducted on Primary and secondary data, but secondary
data tends to be inefficient or unreliable.

 Due to Company Policies most of the information is not disclosed in this report.

CONCLUSION
ILP OVERSEAS is a training and counselling company. It is a place where students will find
variety of counselling for education, foreign study, scholarship and visa as well as they help
students to prepare for their IELTS exams. It holds a huge client base.

ILP OVERSEAS uses social media marketing and traditional marketing for their product and
services promotion. They are at 3rd Position in India in the Overseas Industry segment and
continues to grow. But ILP Overseas have some major drawback which lack them to acquire
new customer effectively as compares to other competitors out there, along with this they are
not providing a unique and updated content on their websites which create doubts in their
customers which eventually leads to increase in Bounce rate and decrease in backlinks. They
require a professional digital marketing to target their customer effectively along with this
these team of professional will help them to increase organic keywords and SEO ranking.
Along with these problems they need to utilize their resources properly when promoting their
products and services using social media platforms where they don’t use power of social
media marketing effectively. They need to understand or identify difference between B2C
and B2B marketing as in my findings it is comes to my knowledge that they are using
LinkedIn as B2C marketing. Despite having low SEO Rank on their Website, they seem to
promote their business effectively through social media platform by a small margin of
growth.

This internship taught me that digital marketing isn't generally so natural as it appears. It
needs unique abilities and methods and the advertiser need to keep himself refreshed with the
changing innovation and need to rapidly adjust to that innovation to be a decent digital
marketer. The exposure to the challenging environment has expanded my experience and
certainty to manage the different hierarchical correspondence with the client and furthermore
with the partners. With this limited capacity to focus time I could build my insight and how to
apply my insight in reality.

Finally, the internship program has expanded my ability to impart and develop my certainty
level to work in genuine tasks and groups.

REFERENCE
1. Brief History Of ILP overseas - ILP Overseas
2. About Us – My Edu World
3. Digital Marketing Definition (investopedia.com)
4. What is Digital Marketing? – Marketo
5. Digital marketing – Wikipedia
6. Ubersuggest's Free Keyword Tool, Generate More Suggestions (neilpatel.com)
7. Semrush - Online Marketing Can Be Easy
8. https://analytics.google.com/
9. IBM SPSS v26.
10. https://www.investopedia.com/terms/t/t-test.asp
11. https://www.ibm.com/in-en/products/spss-statistics
12. https://neilpatel.com/ubersuggest/
13. https://www.semrush.com/