Module 1 HRM
Module 1 HRM
MANAGEMENT
The Nature of Human Resource Management
3 words:
HUMANS
RESOURCES
MANAGEMENT
HUMANS
EMPLOYEES
Human
Job Analysis Recruitment Orientation
Resource
and Design and Selection and Induction
Planning
HR Managers:
Statement of how
an organization
intends to fulfill
its purpose
Mission Provides subtle
cues about the
importance a
firm places in its
human resources
Types of Strategies Corporate Strategy
Business Strategy
Functional Strategy
Diversification strategy
• Used by companies that are adding
new products, product lines, or
businesses to their existing core
products, product lines, or
businesses
Diversification
Strategies Related diversification
• Used when a corporation believes
it can achieve synergy among its
various businesses.
Unrelated diversification
• Used when a firm attempts to
operate several unique businesses
in different , unrelated markets.
Based on the logic that a company
can shield itself from adverse
external events.
Other Competitive Differentiation Strategy
Strategies • Attempts to develop an image or reputation
for its product or service that sets the
company apart from its competitors.