2023

IIDAIRA
SHAHEED RAJGURU
COLLEGE OF APPLIED
SCIENCES FOR WOMEN
University of Delhi
Accredited by NAAC with Grade ‘A+’
NIRF Rank – 36 (College Category)

IIDAIRA
IIDAIRA is the annual fest of the Department of Management Studies and the
Department of Financial Studies. It is a glorious display consisting of various
fun competitions and technical events related to the field of business. The
technical events provide budding entrepreneurs the required platform to
display their potential, and the fun keeps the audience entertained and
bursting with energy and enthusiasm.

IIDAIRA was first organizedin the year 2017 as a celebration of the

introduction of The Department of Management and Financial Studies to the
College. The various events organized then were: Module Your Biz, Ludo
Megalomania, Brand Charades​, Memory Game, Motivation in a Box and many
more.

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 About The College
Shaheed Rajguru College of Applied Sciences for Women, affiliated to the
prestigious University of Delhi was established in 1989. Since then, it has
been serving as a medium to provide quality education covering 14
departments which provide the following undergraduate degree courses;
B.Sc. (Hons) in Electronics,Instrumentation, Food Technology, Computer
Science, Biomedical Science, Physics, Chemistry, Mathematics, Microbiology,
Bio- Chemistry, Statistics, a Bachelor in Management Studies, Bachelor in
Business Administration (FIA) and B.A. (Hons.) Psychology.

With an excellent and highly qualified faculty, updated infrastructure, well-

equipped laboratories, the college propels its vision of providing the students
with a conducive learning environment and preparing them to conquer
whatever roadblocks they might face in their lives.

Spread in an area of over 9.5 acres with sprawling lawns, the academic block,
the administrative block and the hostel, Shaheed Rajguru College, situated in
the Vasudha Enclave, Delhi, hosts over 1750 students at present hailing from
across the country.

We, at our college, provide the students with a well-equipped library which is
a repository of works by numerous distinguished authors. It is an unparalleled
source of learning and research in the vast array of Marketing, Taxation,
Finance, Economics, Psychology, biology, Physics, Mathematics, Human
Resource Management, Global Business, Accountancy, Business Law,
Statistical Methods and many more.

We believe that education doesn’t stop at classroom doors and student

activities play a crucial role in creating opportunities to pursue new
endeavours or lifelong interests. There is a multitude of societies to indulge
in that were introduced by the students such as Enactus, Mark-Haven (The
Marketing Society), Raqam (The Finance Society), Globetrotters (The Travel &
Tourism Society), Mukhauta (Street play society), Aharyaa (Dance society),
Philyra (Music society), Elvira (Fine arts society), Shuffle Shots (Photography
club), Glamfire (Fashion society), and Inklings (Literary society). Also, there
are clubs like the Robotics Club and the Eco Club. The college in
collaboration with CISCO runs a CISCO networking academy and prepares
the students for CCNA industry certification. The college also has an Indira
Gandhi Open National University (IGNOU) Centre for Post- Graduate
Diploma in Library Automation and Networking (PGDLAN).

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 Department of Management and
Financial Studies
Since its inception in 2017, the Department of Management Studies (DMS) and
the Department of Financial Studies(DFS) has been committed to its vision of
being a pioneer in nurturing next-generation leaders and change agents, strongly
rooted in eternal moralities, facilitating excellence in all the fields of society. The
department is committed to fulfilling the mission of:
●Shaping young minds into global leaders, entrepreneurs and policymakers of
tomorrow who can solve complex organizational and managerial problems through
providing an active co-curricular and conducive environment.
●Defining a centre of excellence in upcoming areas of management through
innovation and research activities among faculty and students.
●Contributing to the evolution of management education and ensuring its
relevance to the needs of the corporate sector and the society at large.

The Department of Management Studies offers Bachelors of Management Studies

(BMS) course and the Department of Financial Studies offers the Bachelors in
Business Administration (Finance and Investment Analysis) BBA(FIA). BMS is an
undergraduate programme imparting education in management. The course allows
students to attain the knowledge and skills needed for management positions. The
Programme prepares the students for both, academia, and employability.

We believe that education does not stop at classroom doors and student activities
play a crucial role in creating opportunities to pursue new endeavours or lifelong
interests. The students are provided a myriad of extracurricular activities.

The department organizes its annual fest 'IIDAIRA' with marketing legends like Mr
Manu Malhotra (Global Digital Marketing Leader, Cloud Advertising Manager at
Adobe (North America) and conducts several educational field visits and
excursions which provides a great platform for the students to develop and hone
their managerial and analytical skills.
Many seminars, webinars and symposiums by eminent speakers such as Mr Parth
Gautam (IRS- Direct Taxes, Deputy Commissioner, Department of Income Tax,
Government of India), Prof. Anil Kumar (Professor of Finance and Governance at
SRCC, University of Delhi), Mr Rijul Arora (Consultant, Digital Transformation and
Digital HR COE at EY and a Certified Digital Wellness Educator and TEDx Speaker)
and many more are organized to serve the core academic functions of the
department and to keep the students abreast with the latest events in the
boardroom of big corporate houses. A plethora of workshops focusing on
leadership, financial tools, personality development and social outreach are
conducted to prepare the students for the corporate world.

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 GLIMPSE OF
OUR EVENTS
MODULE YOUR BIZ
A professional presentation competition that was
dedicated exclusively to the world of finance and
commerce was held in the departmental fest,
IIDAIRA'17. Participants presented their ideas in the
form of a presentation. The topics of the
presentation were finance, investment, commerce,
and management. The best presentation among the
participants was rewarded with cash prize. Students
from different colleges participated in the
competition.

LUDO MEGALOMANIA
It was one of the events performed in the
Amphitheatre. The 14x14 ft. Ludo board where the
participants could play over the board caught
everybody’s attention. But that was not all. With
elements like share capital, investments, bank notes
and properties to own and buy, it was designed to
imitate a real market and made for a very fun and
exciting game.

BRAND CHARADES
Brand Charades, because actions speak louder than
words, was a charade with a twist where the
participants came armed with the knowledge of
logos, taglines, brands and other clues to win
exciting prizes.

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 MEMORY GAME
This game was a test of the memorizing power of
the participants. It was a fun activity combined with
the quest for knowledge.

MOTIVATION IN A BOX
This was a motivational talk show by Aaditya Arora
from FaadTimes and Nikhil Sarojaz, both budding
entrepreneurs who inspired all the students with
their wisdom and achievements.

STAR EVENT
The star event of the fest was the comedy show by
the popular stand-up comedian and YouTuber,
Jaspreet Singh from the Canvas Laugh Club. This
was held in the College Auditorium in the evening.
The humble comedian who is also an engineer
lightened the mood with his great set for 45
minutes. It was the much-needed relief for the
College students after all the hard work they had
put in the fests. The audience doubled up with
laughter and the event was a success.

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 After the consistent whooping success of the previous IIDAIRAs, the Annual
Fest of the Department of Management and Financial Studies, SRCASW,
brought back the same verve and a jolt celebration and wisdom with our
second edition, IIDAIRA’22, despite the outbreak of covid. The fest was
planned across the span oftwo days, with events filled with amusement and
packed with knowledge, attracting a huge number of students and enthusiasts
from colleges across Delhi-NCR.
IIDAIRA was a culmination of mind testing and fun games, insightful technical
sessions and finally the melodious star event. The event, though online, did
not lose its glory and was appreciated by the students of different colleges as
they got to have fun and learn from the confines of their home.

IIDAIRA'22
CASENITI - The Case Study
Competition
It was a competition based on Mergers and

Acquisitions. The teams were given a case and

were required to come up with the most suitable
solutions which were judged on the uniqueness
and feasibility of the idea, presentation, and its
application in the real world.

ADEPT ALLOCATOR – The

Budgeting Competition
It comprised ideation of the product to be
launched in the market, creation of logos and
catchy taglines and working out a budget for a
hypothetical product.

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 BIDDING BADDIES – The
Bidding Baddies
The event was about testing your ability to bid
for the most profitable item at the lowest
possible price. The event also judged creativity
levels and convincing skills with a tagline to
create and a pitch to be said to impress the
judges. It was a fun-filled event with lots of
learning.

ESCAPRISM – Virtual Escape

Room
This tantalizing contest was designed to give the

participants a thrilling escape room experience

from the comfort of their homes. The participants
were allocated breakout rooms at a given time.

TECHNICAL SESSION
The Technical Event took place on 11th
February, 2022 from 3:00 P.M. to 5:00 P.M. via
Zoom platform. Mr. Manu Malhotra - Global
Digital Marketing Leader, Cloud Advertising
Manager at Adobe(North America), Gold
Medallist at Aligarh Muslim University and Mr.
Ravi Ranjan- Entrepreneurship Evangelist, Start-
up Expert, Government Advisor
(Entrepreneurship), Policy Advocacy, 2x TEDx
Speaker were the knowledgeable speakers for
this event. 170 people attended this event.

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 INDIVIDUAL SPONSOR
Rs.15,000+

ECONOMIC SPONSOR
Rs. 30,000+

Ways of EVENT SPONSOR

association
Rs. 50,000+

ASSOCIATION SPONSOR
Rs. 80,000+

TITLE SPONSOR
Rs. 1.5 lakhs+

Page 8
 Sponsorship Benefits

INDIVIDUAL

ECONOMIC

EVENT

ASSOCIATION

TITLE

LOGOS ON

BANNERS &

POSTERS

PROMOTION ON
SOCIAL
MEDIA

WEBSITES

CIRCULATING OF
PROMOTING

MESSAGE ON
WHATSAPP GROUPS

DISTRIBUTE
SAMPLE

PRODUCTS

SURVEY OR ANY
OTHER
ONLINE

CAMPAIGN

PROMOTION
THROUGH

INSTAGRAM LIVE

PROMOTION THROUGH
BROCHURE/HANDOUTS

(TO BE PROVIDED)

Page 9

INDIVIDUAL

ECONOMIC

EVENT

ASSOCIATION

TITLE

PROMOTION

THROUGH REELS

CONDUCT SMALL
PROMOTIONAL

ACTIVITY/EVENT

COVERAGE IN AFTER

MOVIE RELEASED ON

YOUTUBE

STALL AT

PREMIUM

LOCATION

DECLARATION OF BRAND
AS OUR SPONSOR BY

ANCHOR DURING THE

EVENT

STAGE TIME

DURING FEST

PROMOTION
THROUGH

CUSTOMIZED
EVENT

PROMOTION
THROUGH
BROCHURE/HANDOU
TS (TO BE PROVIDED)

Page 10
 DELIVERABLES
FROM OUR END TITLE

THE TEAM OF DMFS

a. CAN FOLLOW THE PAGE
1.
b. PUT STORIES PROMOTING
THEM

PROVIDE INTERESTED
STUDENTS FOR WEBINARS
2.
AND WORKSHOPS
ORGANIZED.

GIVE REVIEWS ON PLAYSTORE,

YOUR APPLICATION'S OFFICIAL
STALL AT 3.
PREMIUM WEBSITES OR PARTNER WEBSITES
LOCATION (ZOMATO,UBER EATS,ETC).

DECLARATION OF BRAND
PROVIDE SIGN UPS, NEW USERS,
AS OUR SPONSOR BY 4.
ANCHORAND DOWNLOADS,
DURING THE ETC.
EVENT
PROMOTION
THROUGH
STAGE TIME
CUSTOMIZED
DURING FEST
EVENT CAN GET YOUR WEBSITE/OUTLET
5. PROMOTED DURING THE FEST IN
COLLEGE BY PUTTING UP STALLS.

PROMOTION
THROUGH
BROCHURE/HANDOU
TS (TO BE PROVIDED)

Page 11
 Past Sponsors
TITLE

Page 12
 Past Sponsors
TITLE

Page 13
 Contact us

Instagram
@dmfs.srcasw
Link: https://instagram.com/dmfs.srcasw?
igshid=MDM4ZDc5MmU=

LinkedIn
@DMFS- Department of Management and Financial
Studies
Link: https://www.linkedin.com/company/dmfssrcasw/

Mail
[email protected]

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