Scribd
Upload
56 views2 pages

Assignment - Fashion Design Strategist

Ethereal Wears is a sustainable fashion brand focused on Gen Z. It promotes freedom of thought, comfort, and inclusivity. The assignment is to design a 3-5 piece unisex capsule collection for Ethereal Wears aligned with its core values. Each design must include sketches, fabric details, and descriptions explaining how it embodies the brand's philosophy. A mood board and presentation deck compiling the designs, inspiration, and written analysis are also required. The assignment has a 5 day deadline of May 2nd, 2023.

Uploaded by

Damon Salvatore
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
56 views2 pages

Assignment - Fashion Design Strategist

Ethereal Wears is a sustainable fashion brand focused on Gen Z. It promotes freedom of thought, comfort, and inclusivity. The assignment is to design a 3-5 piece unisex capsule collection for Ethereal Wears aligned with its core values. Each design must include sketches, fabric details, and descriptions explaining how it embodies the brand's philosophy. A mood board and presentation deck compiling the designs, inspiration, and written analysis are also required. The assignment has a 5 day deadline of May 2nd, 2023.

Uploaded by

Damon Salvatore
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

Assignment - Fashion Design Strategist

About Ethereal Wears:

Core philosophy - Freedom of not having a view point. In a world where everyone has an
opinion about everything, our brand has no opinion and just believes in being themselves.
Normalizing not knowing everything and normalizing not having an opinion. We got 1 life and we
want to live it on our own terms.

Tonality of the brand - GenZ tonality, Experiential, Bold and Confident, Responsible and
impact driven

Brand Values - Our brand offers a sustainable and affordable clothing option for GenZ by
providing unique designs that are both comfortable and versatile.\\nWe offer an eco-friendly
clothing line, made from recycled materials, and organic cotton. Our clothes not only promote
sustainability but also provide comfort and style for everyday wear. The designs are unisex,
promoting gender inclusivity, and the price points make it affordable for everyone. Additionally,
we offer a luxury line of clothes for those who want to indulge in premium fabrics and designs

Key Differentiators - Sustainable designs, Unique yet comfortable designs for everyday wear,
Affordable pricing with luxurious options, Unisex designs, Promotes gender inclusivity

Assignment: Develop a capsule collection for Ethereals that includes 3-5 UNISEX DESIGNS.
Each design should be inspired by the brand's core philosophy of promoting freedom of not
having a viewpoint, while still being comfortable and stylish. The designs should be versatile
and appropriate for everyday wear.

Requirements:

1. Each design should include a detailed sketch with notes on fabric, measurements, and
construction details.

2. Provide a short written description for each design that explains how it aligns with the
brand's core philosophy and values.

3. Provide a brief overview of the fabric and material choices for each design, explaining
how they align with the brand's values of sustainability and inclusivity.

4. Include a mood board with inspiration for the collection, including color palettes, fabric
samples, and images that capture the brand's tonality.

1
5. Create a presentation deck that includes your designs, mood board, and written
descriptions. This should be presented in a clear and visually appealing way.
Please note:

1. The assignment should be completed within 5 days, with an expectation of 2-3 hours per
day.
2. Deadlines are sacrosanct. The deadline for the above assignment is EOD May 2nd,
2023.
3. There are high no. of applicants hence no reminder will be given personally
4. Quality of the assignment is the only key critera for selection.
5. The candidate will assessed on the basis of the depth of understanding the brands core
values.
6. You can reach out to +91-9811761963 for any clarification.

You might also like