The following are the hotel industry trends for 2023
1. Bleisure travelers & hotel work spaces.
A business trip that incorporates leisure days at the location is referred to as a bleisure trip.
The trip differs from a typical business trip in that the travellers will stay after their business
meetings are over (Petrenko et al., 2023). Due to the COVID19 epidemic, several
multinational corporations chose hybrid or flexible working arrangements. As a result, hotels
have become remote working centres for both locals and visitors, creating a tremendous
potential for hotel services. Many bleisure travellers preferred hotel that provides amenities
such as plentiful plug outlets, free high-speed WIFI, conference and meeting rooms, and
amazing food and beverages services (Weisskopf & Masset, 2023).
2. Holistic hospitality, health and wellness
Right present, holistic hospitality, health, and wellness are expanding, and hotels with
established spa facilities are well-positioned to take a significant market share. Aside from
the traditional beauty and relaxation spa offerings, there is an increasing demand for health
diagnostic technology and bespoke treatment plans delivered by experts who conduct
personal or group sessions to develop vitality, healing, stress management, emotional
balance, mindfulness, and better sleep (Weisskopf & Masset, 2023). The major aims of
holistic travellers are to maintain or advance their physical, mental, and spiritual well-being.
They typically lodge in specialized hotels or resorts that offer expert assistance, guidance,
and knowledge comparable to what well-being visitors are accustomed to receiving (Rocha et
al., 2016)
3. Digitalized guest experiences
Digital and contactless services are growing popular, and the hotel sector is placing more and
more emphasis on apps and technology-assisted choices like mobile check-in, contactless
payments, voice control, and biometrics (Weisskopf & Masset, 2023).
Redesigning its website, Mandarin Oriental Hotel (MO) now provides multimedia content,
virtual property tours, price matching, hyper-personalization, and integrated communications
with specific hotels across many channels in addition to the web. By enabling greater
personalisation, the MO Explore feature enables visitors to self-book meals, spa services, and
functional movement at facilities all over the world (Mingas, 2023).
4. Hyper-Personalization
By utilizing technological platforms like CRM and CEM that employ big data to create
highly tailored one-to-one interactions between the guest and the host at scale, hospitality
firms can execute hyper-personalization. In order to adapt their offers and promotions and
automatically give the services the consumer is looking for, hotels, travel agencies, and
restaurants can use data to gain insights into past browsing and purchasing behaviours of
their customers. The use of management systems to track and improve revenue, customer
interactions, property, channels, and reputation has a growing impact on hotel operations
in general (Weisskopf & Masset, 2023).
5. Asset management strategy
The asset-light strategy has gained popularity in the sector. The management of
operations and real estate assets is now separated, allowing hospitality businesses to
concentrate on their core operations and increase efficiency. However, it results in
increased complexity and potential agency issues, which explains the creation of new
occupations like asset managers (Weisskopf & Masset, 2023).
6. Artificial Intelligence (AI)
(Hollander, 2023) explained AI can automate routine jobs, freeing up hotel personnel to
concentrate on more strategic responsibilities like developing relationships with important
clients and giving visitors individualized attention. Hotel industry experts may use
predictive analytics to evaluate data, estimate customer behaviour, and identify market
trends. This enables them to make data-driven decisions and create more successful
marketing plans. Based on their preferences, previous behaviour, and demographics,
guests can receive more focused and tailored experiences through AI-powered
personalization and recommendation engines. Both during the booking process and while
answering inquiries, chatbots have demonstrated their value to customer support
(Weisskopf & Masset, 2023).
7. Renewable energy
In the hospitality sector, "sustainability" is a constant trend with a concentration on
renewable energy. Among the measures taken by the hotels to ensure sustainability are
the elimination of throwaway plastics, the reduction of food waste, and the elimination of
needless paper use. With the use of technology, hotels are now able to monitor and cut
back on their water and energy use. For example, Claridge's hotel in London implemented
an energy-saving ventilation and extraction system in its kitchens. The hotel saved
£10,000 ($13,200) a year thanks to the intelligent system, provided by Quintex, which
modifies its output or shuts off based on the conditions in the kitchen. The initial
expenditure was repaid in 1.8 years (Weisskopf & Masset, 2023).
8. Virtual & augmented reality (VR & AR)
According to (Weisskopf & Masset, 2023), (VR & AR) is a popular trend among
hoteliers as well travellers.
Weisskopf, D. J.-P., & Masset, D. P. (2023). 2023 top hospitality industry trends. Hospitality
News & Business Insights by EHL. https://hospitalityinsights.ehl.edu/hospitality-industry-
trends
Mingas, M. (2023, April 17). How Mandarin Oriental digitalized its luxury hotel. CX
Network. https://www.cxnetwork.com/omnichannel/articles/how-mandarin-oriental-
digitalized-its-luxury-hotel-experience
Rocha et al. (2016, May 10). Holistic tourism: Motivations, self-image and satisfaction -
researchgate.
https://www.researchgate.net/publication/307141607_Holistic_Tourism_Motivations_Self-
Image_and_Satisfaction
Hollander, J. (2023, May 10). AI in Hospitality: The Impact of Artificial Intelligence on the
Hotel Industry. https://hoteltechreport.com/news/ai-in-hospitality
Petrenko, A., Provotorina, V., & Ekinil, G. (2023). Organization of bleisure-tourists service
as a factor of sustainable development of the tourism sector of the Rostov region.
https://www.researchgate.net/publication/370029451_Organization_of_bleisure-
tourists_service_as_a_factor_of_sustainable_development_of_the_tourism_sector_of_the_Ro
stov_region
