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Store King Case Study

- StoreKing is an e-commerce rural distribution company in India aiming to become the largest retail company. It partners with e-commerce retailers and serves as a retail touchpoint. - The company is led by a young CEO, Sridhar Gundiah, who aims to power small town customers. It uses a business model of rural master franchises, retailer commissions, and loans to small retailers. - StoreKing grew rapidly by onboarding retailers in local languages and providing easy access to consumers through a smooth supply chain logistics network across India. It expanded through partnerships and funding to increase its product range and transaction volume.

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Ankit Vispute
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374 views13 pages

Store King Case Study

- StoreKing is an e-commerce rural distribution company in India aiming to become the largest retail company. It partners with e-commerce retailers and serves as a retail touchpoint. - The company is led by a young CEO, Sridhar Gundiah, who aims to power small town customers. It uses a business model of rural master franchises, retailer commissions, and loans to small retailers. - StoreKing grew rapidly by onboarding retailers in local languages and providing easy access to consumers through a smooth supply chain logistics network across India. It expanded through partnerships and funding to increase its product range and transaction volume.

Uploaded by

Ankit Vispute
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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STORE KING CASE

STUDY
KEY
HIGHLIGHTS
• STOREKING : E-COMMERCE RURAL DISTRIBUTION
COMPANY
• AIMED TO BECOME INDIA’S LARGEST RETAIL COMPANY
• GREW AT RAPID PACE
• PARTNERS WITH E-COMMERCE RETAILERS
• SERVING AS A RETAIL TOUCH POINT

ABOUT CEO
• YOUNG CEO : SRIDHAR GUNDAIAH
• Powering small town customers
BUSINESS
MODEL
Mr. Urban: Mere paas
Mr. Rural:
amount
Hello Mr. Retailer, I want a mobile, here is the

phone hai, Internet hai, Mr. Retailer: Cool, I'll place order on StoreKing Tablet
Angrezi aati hai, online Mr. Warehouse: Hello Mr. Distributor, here is your product
transaction krna aata bhi hai
Mr. Distributor: Mr. RMF here is your order
or jigraa bhi
Mr. RMF: Mr. Retailer, here is your product
hai...........TUMHARE PAAS KYA
HAI?? Mr. Retailer: Mr Rural, you can collect your order from us
Mr. Rural: Oops, the product is defective
Mr. Rural: Mere paas Mr. Retailer: Mr. StoreKing what is this, your product is defe
STOREKING hai have a look, I have sent you the pics
LOW LITERACY &
INTERNET
PENETRATION

HURDLE DISTRUST IN E-
COMMERCE

S
UNDERDEVELOPED LAST
MILE LOGISTICS
DIVERSE PRODUCT
OFFERINGS
Cosmetics, apparel, appliances, groceries,
jewellery, food and nutrition

SUPPLY AND LOGISTICS

Easy access to end consumer and smooth


flow of goods and services
MAJOR
STRATEGIES
• Rural Master Franchise
• Retailer Commission
• Loans to small retailers
• On boarding process of retailer
• Availability of local languages
• Low Working Capital
SWOT
STRENGTH WEAKNESS
• Poor smartphone penetration in small villages.
• Number of stores are high and
• Internet connectivity is slow in both Tier 3 cities and
every district is targeted. villages.
• Less than 1% return rate. • Low trust in digital transaction
• Well established network of • Higher cost to the company due to additional layer of
distribution channels
distributors and small retailers.

OPPORTUNITIES THREAT
• 46% of smartphones sold were in • Consumers are reluctant to explore in
Tier 3 cities. small opportunity
• Penetration in Tier 1 and Tier 2 cities. • Consumer might shoft to bigger players
• StoreKing-Amazon store opens door to a • Udaan, Amazon's in house assisted

new and larger market. ecommerce venture.


EXPANSION
• StoreKing stores grew at a rapid pace with an average 41.5% y.o.y
growth rate.
• Series of multi-million dollar fundings from venture captial firms.
• Partnership with small FMCGs and e-commerce retailers grew product range
and services.
• 166.16% average y.o.y growth in number of transactions after partnership with
One97 and Mobikwik.
• StoreKing-Amazon exclusive stores open new prospects for the company.
• Growth in 3 Tire cities and small towns boomed in 10 states.
Competition

FLIPKART AMAZON - UDAAN I PAY TECH


A well known online The Udaan initiative was as An assisted e commerce
retailer as we know assisted e-commerce initiative service launched in Andhra
launched by Amazon in 2015 Pradesh in 2014
SUGGESTIONS

Google/App Store Same Day Delivery BNPL Discounts


CONCLUSION
References

• https://www.youtube.com/watch?
v=CJwCsUnHWE4

• http://www.statista.com.library.somaiya.ed
u/statistics/792047/india-e-commerce-
market-size/

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