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Case Study Crocs

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Deepak Gupta
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65 views

Case Study Crocs

Uploaded by

Deepak Gupta
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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CROCS SUCCESS 

STORY
ACQUIRE

ENGAGE CONVERT

ABOUT CROCS
Crocs, Inc. is a world leader in innovative casual footwear for men, women and
children. Born in Boulder, Colo. as a simple, comfortable boat shoe, today
Crocs™ footwear can be found across the globe and in more than 120 styles for
men, women and children. With distinct collections, Crocs offers colorful,
lightweight comfort for any occasion and every season. In India, Crocs, Inc. sell
their products online at shopcrocs.in.

ABOUT BETAOUT
Betaout is an all-in-one E-commerce Marketing Automation Tool. Using the power
of real-time segmentation and hyper-targeted personalisation, Betaout enables e-
commerce marketers to automate customer engagement across multiple channels
including Email, Mobile Push, On-site, Browser Push, SMS, Live Chat and tools such
as Cart Recovery, Campaign Builder, Dashboard Builder, Promocode Manager and
Facebook Retargeting. 
CROCS' PAIN SOLUTION & IMPACT
POINTS CREATED

LACK OF PERSONALIZED PERSONALIZED OMNI-CHANNEL


OMNI-CHANNEL MARKETING  ENGAGEMENT AND UNIFIED
AND UNAVAILABILITY OF PROFILE RESULTED IN INCREASE
COMPREHENSIVE USER IN ORDER DRIVEN SOLELY
PROFILE THROUGH BETAOUT BY 

14%
LACK OF A POWERFUL POSITIVELY IMPACTED TOP AND
BRAND CONNECT BOTTOM END OF THE FUNNEL,
RESULTING IN LOW INCREASING BRAND CONNECT
CUSTOMER LOYALTY AND CUSTOMER LOYALTY

LACK OF EFFECTIVE CART USED SEGMENTATION AND


RECOVERY TOOL AND HYPER-PERSONALIZATION
TARGETED EMAIL TO INCREASE REVENUE
CAMPAIGNS FROM EMAIL BY

7%
WHAT BETAOUT OFFERS
The All-in-one Ecommerce Marketing Software
Know your customers. Personalise every message. Deliver across channels.

Email CUSTOMER On-Site 


Marketing SEGMENTATION Engagement

Shopping Cart  Push


Abandonment Notifications

Live Chat and


Facebook Actionable
Helpdesk
Retargeting Analytics

FROM We have been using Betaout for our Brand website since October 2016. At
the time, we had a small marketing team with big goals so we signed up for
Betaout. Within six months, we saw a growth of 7%  in our revenues via

THE
email alone. Today 14% of our total orders are driven by Betaout's channels
by targeting the right users, alongside building a strong brand connect. The
advice provided by the CSM to support our marketing strategy with data has
been really valuable. Betaout has indeed helped us scale really fast in a

CROCS short span of time. I would highly recommend Betaout to businesses looking
for a  measurable ROI on marketing and creating a base of loyal customers.
Sumit Jain

TEAM Manager, E-commerce Sales and Marketing


Crocs India Pvt. Ltd.

www.betaout.com
[email protected]
Humanizing Ecommerce Experience +91 9810041966

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