Training Needs Analysis Template

Instructions:
1. Review the example data in this table.
2. Go to the "Empty Training Needs Analysis Template" tab and fill in your own data for the goals, job behaviors, skills and knowledge and their levels, need for training, and training recommendations.

Job to be analyzed: Email Marketing Executive

Goal Job behaviors Skills / Knowledge Skills / Knowledge Level Need for training Training recommendations
What are the levels of the required skills and
What organizational goal are we Which skills and knowledge components are required to display the relevant What type of training is needed to close
Which job behaviors contribute to achieving this goal? knowledge on a scale 1-5 (1 - lowest level, 5 - What is the level of need for training?
trying to achieve? behaviors? the skills and knowledge gaps?
highest level)?

Conducting market research

Skill 4 Low training need Online training course
Collecting and analyzing a variety of data

Email copywriting
Skill 4 Low training need Online training course
Understanding customer behavior Aligning email campaigns with key messaging
Making sense of customers' buying habits and patterns, and
factors influencing this behavior. A/B testing
Knowledge 3 Moderate training need 2-day intensive training course
Conducting A/B tests, analyzing and acting on the results

Increase email conversion rate Email automation

from 3% to 4% Knowledge 5 No training need
Working knowledge of segmentation and workflows

Data interpretation
Skill 5 No training need
Interpreting data to draw actionable insights

Making data-informed improvements Data communication

Skill 3 Moderate training need Workshop
Ability to use data to make decisions. Presenting findings to communicate their value

Email analytics
Knowledge Working knowledge of how to monitor and analyze email 4 Low training need Online training course
metrics
 Training Needs Analysis Template

Instructions:
Fill in your own data for the goals, job behaviors, skills and knowledge and their levels, need for training, and training recommendations.

Job to be analyzed:

Goal Job behaviors Skills / Knowledge Skills / Knowledge Level Need for training Training recommendations
What are the levels of the required skills and
What organizational goal are we Which skills and knowledge components are required to display the relevant What type of training is needed to close
Which job behaviors contribute to achieving this goal? knowledge on a scale 1-5 (1 - lowest level, 5 - What is the level of need for training?
trying to achieve? behaviors? the skills and knowledge gaps?
highest level)?