OUR LADY OF FATIMA UNIVERSITY

C OU R S E S YLL AB U S

PURPOSIVE COMMUNICATION

COLLEGE ARTS & SCIENCES COURSE DESCRIPTION

Purposive Communication is about writing, speaking, and presenting to different

DEPARTMENT ENGLISH audiences and for various purposes (CMO 20 s 2013).
Purposive Communication is a three-unit course that develops students’
communicative competence and enhances their cultural and intercultural awareness
COURSE CODE PURC 1011 through multimodal tasks that provide them opportunities for communicating effectively
and appropriately to a multicultural audience in a local or global context. It equips students
with tools for critical evaluation of a variety of texts and focuses on the power of language
PURPOSIVE and the impact of images to emphasize the importance of conveying messages
DESCRIPTIVE TITLE responsibly. The knowledge, skills and insights that students gain from this course may be
COMMUNICATION
used in their academic endeavors, their chosen disciplines, and their future careers as
they compose and produce relevant oral, written, audio-visual and/or web-based output
PREREQUISITE (S) None for various purposes.

COURSE OUTCOMES (CO)

CREDIT UNIT (S) 3 units
At the end of the course, the students should be able to:

1. Describe the nature, elements, and functions of verbal and nonverbal

communication in various and multicultural contexts;
2. Explain how cultural and global issues affect communication;
3. Determine culturally appropriate terms, expressions, and images;
4. Evaluate multimodal texts critically to enhance receptive (listening, reading,
viewing) skills;
5. Summarize the principles of academic text structure;
6. Convey ideas through oral, audio-visual, and/or web-based presentations for
different target audiences in local and global setting using appropriate registers,
CONTACT HOURS tone, facial expressions in local and global setting using appropriate registers;
Lecture: 3 Hrs 7. Create clear, coherent, and effective communication materials;
PER SESSION:
8. Present ideas persuasively using appropriate language registers, tone, facial
expressions, and gestures;
9. Write and present academic papers using appropriate tone, style, conventions,
and reference styles;
10. Adopt cultural and intercultural awareness and sensitivity in communication of
ideas;
11. Appreciate the differences of the varieties of spoken and written language;
12. Adopt awareness of audience and context in presenting ideas; and
13. Appreciate the impact of communication on society and the world.

COURSE COVERAGE – PRELIMS

WEEK UNIT OUTCOMES (UO) COURSE CONTENT

o OLFU VMV
COURSE ORIENTATION: o PEO, CEO
1 A. Explain the vision and mission of Our Lady of Fatima University.
B. Get acquainted with each other. o Course Outline
C. Give the overview of the course and the expected outputs

A. Describe the nature, elements and functions of verbal and non-verbal COMMUNICATION PROCESSES,
communication in various and multicultural contexts PRINCIPLES, AND ETHICS

The Communication Process

a. The Nature of Communication
b. Elements of Communication
2
Principles and Characteristics of
Communication

Communication Cues: Verbal and Non-Verbal

Language

1
 A. Explain how cultural and global issues affect communication COMMUNICATION AND GLOBALIZATION
B. Appreciate the impact of communication on society and the world
Preparing to Communicate Across Cultures
3
The Cost of Cultural Ignorance

Writing a Reaction Paper

A. Determine culturally appropriate terms, expressions and images (sensitivity LOCAL AND GLOBAL COMMUNICATION IN
to gender, race, class etc.) MULTICULTURAL SETTINGS

Culture and Culture Globalization

4 Culture Differences

Cultural Sensitivity

Cultural Appreciation VS Cultural

Appropriation

A. Adopt cultural and intercultural awareness and sensitivity in communication VARIETIES AND REGISTERS OF SPOKEN
of ideas AND WRITTEN LANGUAGE
5
Language Varieties

Language Registers
6 PRELIMINARY EXAMINATION

COURSE COVERAGE – MIDTERM

WEEK UNIT EXPECTED OUTCOMES (UO) COURSE CONTENT

A. Evaluate multimodal texts critically to enhance receptive (listening, reading, EVALUATING MESSAGES AND/OR
viewing) skills IMAGES OF DIFFERENT TYPES OF TEXTS
B. Convey ideas through oral, audio-visual, and/or web-based presentations for REFLECTING DIFFERENT CULTURES
7 different target audiences in local and global settings using appropriate
registers Multimodal Text
C. Adopt awareness of audience and context in presenting ideas
Cultural Sensitivity in Multimodal Text

A. Convey ideas through oral, audio-visual, and/or web-based presentations for COMMUNICATION AIDS AND
different target audiences in local and global settings using appropriate STRATEGIES USING TOOLS OF
registers TECHNOLOGY
8-9 B. Adopt awareness of audience and context in presenting ideas
Technology-Based Communication Tools

Multimedia Presentation

A. Convey ideas through oral, audio-visual, and/or web-based presentations COMMUNICATION FOR VARIOUS
for different target audiences in local and global settings using PURPOSES
appropriate registers
B. Create clear, coherent and effective communication materials 1. To obtain , provide, and disseminate
C. Present ideas persuasively using appropriate language registers, tone, information
facial expressions and gestures 2. To persuade and argue
10-11
D. Adopt awareness of audience and context in presenting ideas
Understanding Conventions of Traditional
Genre

Types of Communication

Public Service Announcement

12 MIDTERM EXAMINATION

COURSE COVERAGE – FINALS

WEEK UNIT EXPECTED OUTCOMES (UEO) COURSE CONTENT

A. Write and present academic papers using appropriate tone, style, COMMUNICATION FOR ACADEMIC
conventions and reference styles PURPOSES
B. Adopt awareness of audience and context in presenting ideas
C. Convey ideas through oral, audio-visual, and/or web-based presentations Research Paper
13-14 for different target audiences in local and global settings using
appropriate registers
Types of Research Paper

Structure of Research Paper

2
 COMMUNICATION FOR WORK PURPOSES
A. Create clear, coherent and effective communication materials
B. Present ideas persuasively using appropriate language registers, tone, Effective Communication in Work
facial expressions and gestures Environment
15-17 C. Adopt awareness of audience and context in communicating ideas
Workplace Documents

Writing Proposals

18 FINALS EXAMINATION

TEXTBOOKS

Perez, H. , Buenaventura, L., Gallardo, N & Cleofas, J. (2018). Purposive Communication Worktext .
Valenzuela City: OLFU Publising

REQUIRED READING AND OTHER MATERIALS

Adler , R., Elmhorst, J.M. & Lucas (2012). Communicating at Work: Strategies for Success in Business and the Professions. NY: McGraw
Hill.

Bullock, R. and Goggin, M. (2013). The Norton Filed Guide to Writing. 3rd Ed. W.W. Nortorn and Company.

Chase, R. and Shamo, S. (2013). Elements of Effective Communication. 4th Ed. Washington, Utah: Plain and Precious Publishing.

Dainton, M. and Zelley, E. (2015). Applying Communication Theory of Professional Life: An Introduction. 3rd Ed. Sage Publication.

Lucas, S. (2011). The Art of Public Speaking. NY: McGraw Hill.

Mooney, A. Peccei, J.S., La Belle, S. et. Al. (2010). Language and Society and Power: An Introduction. 3 rd Ed. Sage Publications.

Searles, G. (2014). Workplace Communication: The Basics. 6th Ed. Boston: Allyn & Bacon.

SUGGESTED READING AND REFERENCES

Abrams, R. (2010). Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning Shop.

Anderson, K. & Tompkins, P. (2015). Practicing Communication Ethics: Development, Discernment and Decision-Making. Routledge.

Axelrod, R. & Cooper, C. (2013). The St. Martin’s Guide to Writing. 10th Ed. Bedford/St. Martin’s.

Biber, D. & Conrad S. (2009). Register, Genre, and Style. Cambridge: Cambridge University Press.

Lehman, C. & DuFrene, D. (2011). Business Communication. Mason, OH: South-Western Cengage Learning.

Miller, K. (2004). Communication Theories: Perspectives, Processes, and Contexts. 2nd Ed. NY: McGraw Hill.

Wallace, C. (2005). Critical Reading in Language Education. Basingstoke and New York: Palgrave McMillan.

GRADING SYSTEM
The final grade of the student is interpreted as shown on the table below:

AVERAGE ABOVE 98.00 95.00 – 97.00 94.00 83.00 – 85.00 80.00-82.00 76.00-79.00 75.00 74.00 and below

FINAL GRADE 1.00 1.25 1.50 2.25 2.50 2.75 3.00 5.0
FDA (Failure due to Absences) UW (Unauthorized Withdrawal) INC (Incomplete)
AW (authorized withdrawal NFE (No Final Examination
Lecture 60%: Prelims (20%) Midterms (20%) Finals (20%) Quizzes/Assessment Task (35%) Research (5%)

PREPARED BY: ENDORSED BY: APPROVED BY:

DR. HANSEL HOPE ALARCON- PEREZ ___________________________ ________________________

Coordinator, English Department Dean

- Starting SY 2014-15 NO removal examinations shall be given in any undergraduate program

- It is the principal responsibility of the student to view or claim their final grades report for the semester immediately
during the period of grades distribution and immediately present the grades to their parents/guardians upon receipt
of the printed grade report. Students are instructed to use the online SchoolAutomate system to view their
periodical grades (prelims and midterms) and are responsible for immediately relaying this information to their
parents or guardians as well.
- These and other important school policies in the 2014 Student Handbook to be distributed during the Freshman
Orientation Program in June 2014.are to be reviewed diligently by all freshman students. This applies likewise to
sophomores, juniors and seniors as the 2014 Student Handbook can be viewed at any time using the OLFU official
website – www.fatima.edu.ph (navigate to Student affairs – Student Handbook 2014).