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Netflix - SWOT

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56 views6 pages

Netflix - SWOT

Uploaded by

Mikaella Jona
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Introduction

With 230 million customers from around the world, Netflix has grown dramatically over the years. With paid subscriptions in
than 190 nations, it is one of the top internet entertainment providers worldwide. Netflix members binge-watch TV shows to
tune of 70%. It includes movies, documentaries, and feature films in a variety of genres and languages, not only TV shows. Re
Hastings and Marc Randolph co-founded Netflix in 1997. Initially a mail-order DVD rental and sales service, its focus shifted to
online DVD rental service after a year. In addition to maintaining its DVD rental service, Netflix offered internet streaming me
2007. International web streaming was first made available in 2010. Netflix's income this year increased thanks to its extensiv
presence.
Name of the Organization: Netflix
Strength

1 Aggressive development through the years.

2 Wide scope of business base.

3 Quality content.

4 Affordable pricing strategy.

5 Catering the demands of their customers.

Weaknesses
1 Netflix added the ads feature.

Most of the series and movies streaming are not licensed


2
under their name.

3 Tight business pricnig options.

4 Increased subscription fees.

5 Increasing competitors.

Opportunities
1 Expand market

2 Create more original contents.

3 Diversifty revenue streams.

4 Low price streaming option.

5 Adding more contents to its library.

Threats

1 Increased competition in other streaming services.

2 Highers fees on content creators and producers.

3 Tight regulation, laws, and policies.

4 Prone to piracy.

5 Too much number of subscribers.

6 Privacy problems.

7 Technology advancement.

8 COVID-19
9 Swelling of market

10 Technical issues experience by users.


Introduction
etflix has grown dramatically over the years. With paid subscriptions in more
nment providers worldwide. Netflix members binge-watch TV shows to the
eature films in a variety of genres and languages, not only TV shows. Reed
97. Initially a mail-order DVD rental and sales service, its focus shifted to an
aintaining its DVD rental service, Netflix offered internet streaming media in
lable in 2010. Netflix's income this year increased thanks to its extensive global

me of the Organization: Netflix


Evidence
In the past years of the, Netflix has become a prominent streaming
app across the world.
Netflix is not only offering its services to the western countries
where it is came from, but also to a wider scope such as the Asia -
summing up to 190 countries worldwide and more than 176
million subscribers.
One of the assets of Netflix is that their ability to create original
movies and series that really tickles its audiences and targetted
customers.
Netflix offers more affordable prices versus its competitors. Its
monthly subscription fees is cheaper than cable movies or going to
movies. Its viewers can watch shows and series at their own
comfort without spending to much.

Netflix solved the problem of internet inconvenience while


watching by adding the download feature on their app. This allows
the users to download movies and watch it anytime wether there
is an internet connection or on a plane.

Evidence
Their subscribers were not not fond of them adding the ads
feature because.
Acquiring the copyrights of a certain movies or series adds up to
the expense of the Netflix and eventually as a loss when that
series or movies doesn't clicked with their subscribers.
Netflix only provides three different plan alternatives, thus it does
not provide much customization.
Netflix continue to increase its prices without adding new features
or development.
The rise in streaming competitors over the previous two years is
having an influence on the platform's growth, according to
Netflix's fourth-quarter 2021 earnings report.
Evidence
Netflix continue to grow worldwide thrrough offerings of world-
class movies and catering wider variations of customers. But, it is
still not available in Syria, North Korea, Crimea, or China due to
political issues.
Original material frequently performs better than licensed content
and can aid a business in retaining and gaining new clients.

The business might lessen its reliance on subscription revenue by


diversifying into new markets, such advertising.
Lower price on subscription can entice more customers to
subscribed.
A diversed choices of movies to be watch on is a great strategy to
attract more customers and stick to the app.
Evidence

There are other companies besides Netflix that offer digital


streaming in different countries. Every year, its rivals grow more
numerous. Disney+, Apple TV+, HBO, Amazon, Hulu, and YouTube
are consistently challenging Netflix by providing its users with
ongoing access to fresh and original content.
Netflix continues to prioritize original film and television
productions above licensed programming, as seen by new data
from the streaming video firm.
In many nations, service providers like Netflix may be seriously
threatened by strict governmental restrictions and regulations. For
instance, given China's restrictions on foreign content, a Netflix
growth there is improbable.
The company is at risk since many people choose to watch the
unofficial version of the original program.
The fact that numerous people utilize the same account
concurrently is another reason for Netflix's small customer base.
Due to lockout, everyday users increased, which caused a sharp
spike in the number of compromised Netflix user accounts over
time. Disgruntled Netflix users may switch to other services if
account hacking persists.
Netflix are threatened in the rise of new technologies insighting
the birth also of new platforms.
Just like any other business, Netflix is one of the business that
impailed by the pandemic and still trying to thrive.
In Q4 of 2019, Netflix added 420,000 more U.S. customers, falling
short of its goal of 600,000. It had a target of 218,000 subscribers
in Canada, but only added 125,000. Due to market saturation,
North American subscriber growth has slowed for the third
consecutive quarter. Due to market saturation, Netflix will have a
harder time acquiring new users in the future.

Customers are experiencing bugs and technical issues which can


cause to losing numbers of subscribers.

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