Scribd
Upload
36 views14 pages

Sampling

Convenience sampling is a non-probability sampling method where participants are selected because they are easily accessible. It does not use predefined criteria and invites all potential subjects to participate. Purposive sampling relies on the researcher's judgment to select participants. Quota sampling divides the population into subgroups and recruits participants until quotas for each subgroup are met. Snowball sampling asks initial participants to refer additional subjects with similar traits.

Uploaded by

connie batucan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
36 views14 pages

Sampling

Convenience sampling is a non-probability sampling method where participants are selected because they are easily accessible. It does not use predefined criteria and invites all potential subjects to participate. Purposive sampling relies on the researcher's judgment to select participants. Quota sampling divides the population into subgroups and recruits participants until quotas for each subgroup are met. Snowball sampling asks initial participants to refer additional subjects with similar traits.

Uploaded by

connie batucan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 14

Convenience sampling (also known as availability

sampling) is a specific type of non-probability


sampling method that relies on data collection from
population members who are conveniently available to
participate in study. Facebook polls or questions can be
mentioned as a popular example for convenience
sampling.
Convenience sampling is a type of sampling where the
first available primary data source will be used for the
research without additional requirements. In other words,
this sampling method involves getting participants
wherever you can find them and typically wherever is
convenient. In convenience sampling no inclusion criteria
identified prior to the selection of subjects.  All subjects
are invited to participate.
Purposive sampling, also known as
judgmental, selective, or subjective
sampling, is a form of non-probability
sampling in which researchers rely on their
own judgment when choosing members of
the population to participate in their
surveys.
Quota sampling is a non-probability
sampling method that relies on the non-
random selection of a predetermined
number or proportion of units. This is called
a quota. You first divide the population into
mutually exclusive subgroups (called strata)
and then recruit sample units until you
reach your quota.
Snowball sampling is a non-probability sampling method
where new units are recruited by other units to form
part of the sample.
The process of snowball sampling is much like asking
your subjects to nominate another person with the
same trait as your next subject. The researcher then
observes the nominated subjects and continues in the
same way until the obtaining sufficient number of
subjects.
Unlike random sampling strategies, where
every member of a target population has an
equal chance of being selected, quota
sampling relies on a methodology often
referred to as: judgmental sampling, or
convenience sampling. This technique
requires that researchers use their
experiential judgment regarding how many
people they need to survey to acquire valid
and authentic results.
Given that convenience, purposive, quota,
referral/snowball sampling is a non-random
sampling technique, it sometimes gets a
bad rap. Some argue that it leads to biased
results (while the significant research
buying community refutes these concerns)
because convenience, purposive, quota,
referral/snowball sampling allows
researchers to specify control categories
and mitigate sampling bias to a reasonable
degree. Thus ensuring that the sample is as
representative as possible.

You might also like