Mejora, April

Anore, Bless
Andrada, Marianne Rose
Hipona, Darlene B.
Dy, Danniele Anne

BSTM 3A
BME 2 – STRATEGIC MANAGEMENT
IAN KENNETH D. DEUNA
JUNE 7, 2023
Table of Contents
List of Tables v
List of Figures v
Executive summary 1
I. Introduction 1
II. Research Design and Methodology 2
III. Vision and Mission 2
A. Company’s Current Vision and Mission ……………………………………………...2
1. Vision…………………………………………………………………………………2
2. Mission……………………………………………………………………………….2
B. Review on the Company’s Current Vision Mission………………………….2
C. Revised Vision and Mission……………………………………………………3
IV. External Analysis……………………………………………………………………3
A. General Environment…………………………………………………………..3
1. Economic Forces……………………………………………………………………….3
2. Social, Cultural, and Demographic Forces…………………………………………..3
3. Technological Forces…………………………………………………………………..3
4. Political Forces…………………………………………………………………………3
5. Environment Forces……………………………………………………………………3

B. Industry and Competitor

1. Porter’s Five Forces Analysis…………………………………………………….......4

2. Competitive Analysis Porter's 5 models…………………………………………….4
3. Summary and Conclusion…………………………………………………………….4

V. Internal Analysis
A. The Company's Major SWOT
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
B. Organizational Diagnosis
1. Organizational Chart
VI. Strategy Formulation
A. SWOT Strategies
VII. Strategic Implementation
A. Marketing Strategies
 Executive Summary

The Palm Spring Resort is a unique and personalized destination that offers a
memorable experience for travelers. Established in 1990 as a private resort, Palm
Springs aimed with a focus on sustainability and supporting the local community, aim to
differentiate from larger and more commercial resorts. They offer its customers
experience the cool fresh country air and enjoy the crystal clear mineral hot springs
among the Palms situated between the majestic Mount Makiling and the enchanting
Laguna de Bay; it surely is a best through careful planning and execution, a best option
to enjoy your summer getaway or, any time of the year. The resort will be successfully
providing an unforgettable experience to the guests. The resort now offers more than
twenty well-appointed rooms, two big pools, a kiddie’s pool and a covered kiddie pool, a
pavilion hall and with option to have a private pool fit for your need and any occasion.
Looking forward for a welcoming travelers from all over the province and sharing the
natural beauty and culture of Los Banos with them

Introduction
Palm Spring Resort is a well-established leisure destination situated in Los Baños,
Laguna, known for its natural hot springs and lush surroundings. The resort offers a
range of amenities, including pools, accommodations, restaurants, and recreational
facilities. This research aims to assess various aspects of the resort's business
operations and provide recommendations for improvement.

The Palm Spring Resort will be a high-end resort spread across a sprawling area,
offering various types of accommodation, including spacious rooms, villas, and
cottages. The resort will feature state-of-the-art facilities such as swimming pools, a spa
and wellness center, restaurants, conference rooms, and recreational areas. The design
and architecture will reflect the essence of a tropical paradise, providing a serene
atmosphere for guests.
 Research Design and Methodology
a. Data Collection:
i. Primary Data: Surveys, interviews, and focus groups with resort guests, staff, and
management.
ii. Secondary Data: Market reports, industry publications, competitor analysis, and
financial data.

b. Sampling:
i. Guests: Random sampling of guests during their stay at the resort.
ii. Staff and Management: Purposive sampling based on relevant roles and positions.

c. Data Analysis:
i. Quantitative Data: Statistical analysis using software such as SPSS to examine
survey responses and financial data.
ii. Qualitative Data: Thematic analysis to identify common themes and patterns in
interviews and focus group discussion

Vision and Mission

The current vision of Palm Spring Resort is to become the leading vacation destination
in Laguna, offering exceptional service, amenities, and experiences to guests.
The current mission is to provide a relaxing and enjoyable environment for guests to
unwind and create lasting memories.

Review on the Company’s Current Vision Mission The current vision mission of
Palm Spring Resort align with the company’s goal of becoming a top vacation
destination in Laguna. However, the vision and mission statements could be more
specific and measurable.
 Revised Vision and Mission
Revised Vision:
To become the premier resort in Laguna, offering exceptional services, amenities, and
experiences that exceed guest’s expectation.

Revised Mission:
To provide a relaxing and enjoyable environment for guests to unwind, create lasting
memories, and promote sustainable tourism practices.

External Analysis

General Environment:
1. Economic Forces: The Philippine economy is growing steadily, with
tourism being a significant contributor to the country’s GDP. The
government’s efforts to promote tourism and infrastructure development have
led to an increase in domestic and international tourist arrivals.
2. Social, Cultural, and Demographic Forces: The demand for leisure and
recreational activities has increased among Filipinos, especially the younger
generation. The trend towards eco-friendly and sustainable tourism practices
is also gaining traction.
3. Technological Forces: The use of technology in the hospitality industry is
rapidly growing, with online booking and mobile apps becoming increasingly
popular among guests.
4. Political Forces: The government’s policies and regulations on tourism and
environmental sustainability can impact the resort’s operations and
profitability.
5. Environment Forces: The natural environment, including the lake and
surrounding mountains, is a significant attraction for guests. However, the
resort must also be mindful of the impact of its operations on the environment
and take steps to promote sustainability.
 Industry and Competitor

Threat of New Entrants:

Average. While the
barriers to entry in the
hospitality industry are
relatively high, there are
still opportunities for new
players to enter the
Bargaining Power of market.
Buyers: High. Guests Competitive Rivalry:
have a wide range of
options when it comes
to choosing a vacation
Porter's High. There are several
other resorts and hotels

Five
in the area that compete
destination, which for the same market
increases their segment.
bargaining power
Forces
Bargaining Power of
Analysis Threat of Substitutes:
Suppliers: Low. The Moderate. While there are
resort has multiple other vacation destinations
suppliers for its products in Laguna, Palm Spring
and services, reducing Resort offers a unique
the bargaining power of experience that is difficult to
any one supplier replicate.

2. Competitive Analysis Porter's 5 models:

a. Current Competitors: Other resorts and hotels in the area.
b. Threat of New Competitors: Moderate. As mentioned earlier, the barriers to entry
are high, but there are still opportunities for new players to enter the market.
c. Threat of Substitute Products or Services: Moderate.
Other vacation destinations in the area could be considered substitutes, but Palm Spring
Resort offers a unique experience.
d. Bargaining Power of Suppliers: Low. The resort has multiple suppliers

Summary and Conclusion

SWOT Analysis

A. The Company's Major SWOT

1. Strengths
- Location near popular tourist attractions.
- Wide range of facilities and activities.
- Experienced and friendly staff.
2. Weaknesses
- Lack of brand recognition.
- High operating costs.
- Limited accessibility for customers without private transportation.
3. Opportunities
- Growing demand for tourism in the area.
- Expansion of services to include more activities and events.
- Partnership with local businesses.
4. Threats
- Intense competition from other local resorts and hotels.
- Economic downturns.
- Natural disasters.

Organizational Diagnosis
 EMILITA SILVERIO

PRESIDENT

BENILDA GALANG ROEL DELA CRUZ AMADOR DELA CRUZ HERMAN DELACRUZ

BOD/SECRETARY BOD / TREASURER BOARD OF DIRECTOR BOARD OF DIRECTOR

ROBERT RIEL DELA CRUZ

OPERATIONS MANAGER

Housekeeping
*1*

RESORT STAFF

*2*

LAUDRY STAFF

*2*

INTERN

VI. STRATEGY FORMULATION

A. SWOT Strategy
 Strength- S Weakness- W

INTERNAL -Accessible to -Lack of branding

tourists -High operating
-Near other tourist cost
spot

EXTERNAL

Opportunities- O SO- Strategies WO- Strategies

-Growing demand in 1. Leverage 1. Invest in staff

the area for tourism unique features training and
-Partnership with local and amenities to development to
business differentiate from improve service
competitors and quality and
attract new increase positive
customers reviews.

2. Expand 2. Conduct market

marketing efforts research to
to reach new identify potential
target markets, areas for growth,
such as eco-tourist such as offering
or adventure- new activities or
seekers. catering to specific
types of guests.
3. Develop
partnership with 3. Focus on
local businesses improving online
and tourist presence and
attractions to offer reputation through
package deals and social media,
enhance guest website
experiences. optimization and
online advertising.

Threats- T ST- Strategies WT- Strategies

-Economic downturns 1. Maintain a 1. Implement cost-

-Natural disasters strong reputation saving measures
-Other resorts in the and brand image to increase
are to mitigate profitability and
negative impact of reduce financial
external threats, risk during
such as natural uncertain times.
 disasters or
economic 2. Build
downturns. relationships with
suppliers and
2. Monitor and vendors to
adapt to changing negotiate better
customer terms and pricing
preferences and
industry trends to 3. Conduct regular
stay ahead of the risk assessments
competition. and develop
contingency plans
3. Diversity to mitigate
revenue streams potential threats,
and offerings to such as
reduce emergencies or
dependence on a disruptions to the
single market or supply chain.
product.

VI. Strategic Implementation

A. Marketing Strategies
There are a variety of marketing strategies that Palm Springs resort could use to
promote itself and attract customers. Here are the few:

1. Social Media Marketing: Social media platforms like Facebook, Instagram, and
Twitter are great for promoting a resort. Share photos of the resort's amenities, events,
and guests having fun. Use hashtags to increase visibility and engagement.
2. Influencer Marketing: Partner with social media influencers who have a large
following and whose content aligns with the resort's brand. Invite influencers to stay at
the resort and share their experience with their followers.

3. Email Marketing: Build an email list of previous guests and potential customers and
send regular newsletters to keep them updated on the latest news, events, and
promotions.

4. Content Marketing: Create blog posts and videos that showcase the resort's
amenities, activities, and local attractions. This can help improve the resort's search
engine rankings and drive traffic to its website.

5. Events and Promotions: Host events and promotions that target specific audiences,
such as families, couples, or business travelers. For example, a "romantic getaway"
package could include a couple’s massage, a candlelit dinner, and champagne.

6. Partnering with Local Businesses: Build relationships with local businesses, such as
restaurants, spas, and entertainment venues, and offer joint promotions or packages.

7. Search Engine Optimization (SEO): Optimize the resort's website with relevant
keywords and phrases to improve its search engine rankings and drive more traffic to
the site.