Bharati Vidyapeeth

(Deemed to be University),
Pune, India
Institute of Management and Entrepreneurship
Development, Pune

A REPORT ON
“STUDY OF DIFFERENT MARKETING CHANNELS AND THEIR IMPACT ON
SALES”

A Summer Training Project Report

Submitted in Partial Fulfillment of the Requirements for the

Award of degree of Bachelor of Business Administration

2019 – 2022

Submitted By – Guided By-

Shreyash Raj Dr. Anuradha Yesugade

ROLL NO. 187 Assistant Professor, BVIMED,

DIVISON C Pune
g
 Certificate of Originality

This is to certify that the project report entitled “Different marketing channels and their impact on
sales” Submitted to Bharati Vidyapeeth (Deemed to be University), Pune in partial fulfillment of
the requirement for the degree of BBA is an original work carried out by Mr. Shreyash Raj under
the guidance of Dr. Anuradha Yesugade. The matter embodied in this project is a genuine work
done by Shreyash raj to the best of my knowledge and belief and has not been submitted before,
neither to this University nor to any other University for the fulfillment of the requirement of any
course of study.

Signatureofthe Student SignatureoftheGuide

 Certificate

This is to certify that the project titled “Different marketing channels and their impact on sales” is
an academic work done by “Shreyash Raj” submitted in the partial fulfillment of the requirement
for the award of the degree of BBA from Bharati Vidyapeeth (Deemed to be University) Pune. It
has been completed under the guidance of Dr..Anuradha Yesugade and Kajal Saxena. We are
thankful to Pristine Breakthrough for having allowed our student to undergo project work training.
The authenticity of the project work will be examined by the viva examiner which includes data
verification, checking duplicity of information etc. and it may be rejected due to non-fulfillment
of quality standards set by the Institute.

Dr. Sachin S. Vernekar

Dean FMS, BVDU

Director IMED
 Acknowledgment

Apart from my efforts the success of my project depends largely on the encouragement and
guideline of many others. I take this opportunity to express my gratitude to the people who have
been instrumental in the successful completion of this project.

I am gratefully indebted to our esteemed guide Dr.Anuradha Yesugade for her sincere guidance
and priceless support which would have been impossible for us to complete this project.

I express my gratitude to the staff members of the Bharati Vidyapeeth (Deemed to be University)
who directly or indirectly helped me. I would also like to express my sincere gratitude to all my
office colleagues (Pristine Breakthrough).

Finally I thank Institute of management and entrepreneurship Development(IMED) for giving me

this golden opportunity to do my Summer internship in (Pristine Breakthrough).

SHREYASH RAJ
Preface
In this era of fast changing world, mere class room teaching is not sufficient to attain maturity and
perfection for application of theory into practice. The dynamic economy, political and
technological environment in which we live continually place demand on us to change , improve
and learn more about jobs, superiors and subordinates. Two years of continuous classroom
teaching is sufficient for students to implement directly their knowledge in the market. A practical
approach is needed.

The knowledge through project report is an essential requirement for B.B.A students. The purpose
of this project report is to study the (“Different marketing channels and their impact on sales”)
with special reference to (Pristine Breakthrough)

I have tried my level best to do justice to the project. And I hope the study which was conducted

will help not only the organization but also me and the society too.

Shreyash Raj

Signature :
Sr.No. Chapters Page No.
1. Introduction
1.1 Overview of industry 10
1.2 Profile of the company 11-14

1.3 Problems 15

1.4 Competitors 16
1.5 SWOT 17
1.6 Different marketing channels of the company 18
2. Research Methodology
2.1 Statement of the Problem 20

2.2 Objective of the study 20

2.3 Managerial usefulness of study 20

2.4 Type of research 20

2.5 Research design 21

2.6 Data collection method 21

2.7 Limitation of study 22

3. Conceptual Discussions
3.1 Review of literature 22-30

4. Data Analysis
4.1 Data Analysis 32
4.2 Overview of Data 33-39

4.3 Overall Overview 40

5. My Contribution to the Body of Knowledge 43

6. Findings, Conclusion and Suggestions 45

7. Summary of the project
• Appendix 47-49

• References 50
CHAPTER 1.

INTRODUCTION

1.1 OVERVIEW OF THE INDUSTRY AS A WHOLE

1.2 PROFILE OF THE ORGANIZATION
1.3 PROBLEMS OF THE COMPANY
1.4 COMPETITORS INFORMATION
1.5 SWOT ANALYSIS
1.1OVERVIEW OF THE INDUSTRY
Over last 15 years the financial consulting services sector got an opportunity to partner and play a
decisive role in shaping up India’s growth story. Companies needed specialized support from the
financial consultants to strategize and successfully execute their plans. The needs included
professional help on areas such as strategy planning, M&A, tax structuring, capital raising, setting
up financial systems to name a few.

The financial consulting industry has responded quite well to the opportunities and challenges
offered. The financial consultant has indeed covered an impressive distance from being a mere
book keeper and basic tax advisor to becoming an expert solution provider across a wider gamut
of services required by the industry. Rapid automation coupled with advent of ERP solutions
helped transform the role of a financial consultant quite dramatically. No longer were the
accounting and book keeping skills a real requirement or differentiator for a consultant. The
industry needed their involvement in strategy development and its seamless execution. Accesses
to capital also resulted in an increased requirement and ask on the business owners from their
investors to focus on analytics and risk assessment based decision making and developing abilities
to develop and monitor performance monitoring metrics.

The last 5 years have been quite challenging not just for India but for several global economies.
Volatility across several sectors and markets continues to increase. Countries and multinational
business entities need to deal with uncertainties, geo-political complexities and a variety of newer
risk factors. Currency, commodities and capital markets are more unpredictable and irrational than
ever before and have made the investment opportunities riskier for all categories of investors.

Apart from this last 1-2 years have been more tough as the covid situation has effected the incomes
of the people so investing power of people has also gone down. In this phase the income of small
companies have decreased and their expenses are same like rent , salaries of employees etc.

The industry has a huge scope in future as people are now getting to learn financial literacy with
time and are getting ready to invest in better sources which can give them higher returns.
1.2 PROFILE OF THE ORGANIZATION

Pristine Breakthrough is a private limited company which was incorporated in the year 2019 by
two people Ms.Kajal Saxena and Mr Sachin Pandey in the noida city of Uttar Pradesh.
Pristine Breakthrough Private Limited is a growing firm for investors all around the globe, They
assist them by providing One Stop Solutions to all their Investment related concerns and account
diversification.
Since kajal one of the founder of the company was in college she had a dream of doing
something that will not only help her earn money but also make people educated about how to
invest money at proper places and earn more out if.
After her bachelors from delhi university she worked with a financial consultancy in delhi but
over the time she realized that if she is using her knowledge and skills to make others dream
come true why not be our own boss. This led to her to start Prsitine Breakthrough with one of her
friend Mr. Sachin Pandey who himself is a finance graduate.

COMPANY INFORMATION

Company Name
PRISTINE BREAKTHROUGH PRIVATE LIMITED
CIN No.
U93000UP2019PTC112349
Date of Incorporation
15.01.2019
State
Uttar Pradesh
Class
Private
Category
Company limited by Shares
Sub Category
Non-Govt.
Activity Code
93000
Activity Description
Community personal & Social Services

SERVICES OFFERING

1. SIGNAL CHANNEL TELEGRAM

• 70-75% signal accuracy.

• Minimum 1 signal daily, average 2-5
• signals.
• Intraday, Lon.g-term, Swing, Scalping &
• Hedging trades with high accuracy will be
• given.
• Signals with proper risk management
• and high pip value.
• Continuous follow-up by personal
• dedicated research manager.
• Signals according to your expectation
• and time zone.
• Signals are shared personally over
• whatsapp or telegram as per your
• account size.
• Lot size per trade will recommended.
2. FOREX PRO

• Recommendations for XAUUSD (GOLD),

• XAGUSD (SILVER), XTIUSD (CRUDE OIL,
• USOIL), NATURAL GAS will be given.
• Minimum 1 signal daily; average 1-2 signal
• per day.
• 20-100+ pips movement in every trade with
• high accuracy.
• Proper stop loss and hedging strategy
• involved.
• Lot size per trade will recommended.
• Signals are shared personally based on
• your account size, risk appetite & return
• expectancy.
• Continuous follow-up and client support
• Personal Manager will be assigned to assist
• you 24 Hours Monday-Friday.

3. COMEX PRO

• Recommendations for XAUUSD (GOLD),

• XAGUSD (SILVER), XTIUSD (CRUDE OIL,
• USOIL), NATURAL GAS will be given.
• Minimum 1 signal daily; average 1-2 signal
• per day.
• 20-100+ pips movement in every trade with
• high accuracy.
• Proper stop loss and hedging strategy
• involved.
 • Lot size per trade will recommended.
• Signals are shared personally based on
• your account size, risk appetite & return
• expectancy.
• Continuous follow-up and client support
• Personal Manager will be assigned to assist
• you 24 Hours Monday-Friday.

4. INDICES PRO

• Recommendations for US30, DAX30,

• US100, UK100, SP500, CAC40, AUS200 will
• be given.
• Minimum 1 signal daily; average 1-2 signal
• per day.
• 20-80+ points movement in every trade
• with high accuracy.
• Proper entry points, stop loss and take
• profit with defined lot sizes.
• Lot size per trade will recommended.
• Signals are shared personally based on
• your account size, risk appetite & return
• expectancy.
• Continuous follow-up and client support
• Personal Manager will be assigned to assist
• you 24 Hours Monday-Friday.
5. LEARNING
• E-Books.
• Custom Indicators for Mt4 pc/laptop will be
• provided.
• Call on support/learning.
• Interactive one-on-one sessions every
• Saturday.
• Daily updates through WhatsApp, SMS and
• E-mail.
• Weekly Newsletter (Progress + Predictions).
• Monthly handbooks/journals.
• Practice on demo account.
• How to trade on fundamental news.
• How to calculate support & resistance.
• How to do technical analysis
1.3 PROBLEMS OF THE COMPANY

Huge Competition

The biggest challenge for the Indian consulting firms is to compete with the global players in
the market. There is need for Indian consultancy sectors to define their specializations and
differentiate themselves from their competitors. In the similar way Pristine faces a huge
competition by not only global consultancy firms but also by established and old INDIAN firms
in the market.

Changing pattern of consumption

Another issue is changing pattern of consumption of services by clients. The consumers are
going different ways in getting their work done as a result of extensive research facilities and
development of technologies. It is difficult to stay up to date all the time but if they want to
survive in the market then it is important that you make the necessary changes on a regular
basis.

Finance problems

Money is something that is one of the most important thing to run any business
and since last 1-2 years due to the covid pandemic the earnings of people have
reduced as well as the market has also crashed so the number of clients and
earnings have become less with expenses being same from staff salary to
monthly rents and charges.
1.4 COMPETITORS OF THE BUSINESS –

1. GLOBAL CFO
2. JaZaa Consultancy Services\
3. Jha Financial Services
4. Achintya Breakthrough Pvt. Ltd
5. United Finserv services Pvt. Ltd

1.5 SWOT ANALYSIS

Below are the Strength , Weakness , Threats and Opportunities of Pristine Breakthrough
Pvt. Ltd

STRENGTH

Company run by youngsters so lead generation becomes easy

WEAKNESSES

Huge competition existing already in the market

OPPORTUNITIES

Investment is the future of not only india but the entire world

THREATS

The Indian law is very unpredictable and any law can be passed anytime creating problems like
laws , taxes and other documentation work related to the business
1.6 DIFFERENT MARKETINGTECHNIQUES OF
PRISTINE BREAKTHROUGH -

a) Online Marketing b) Offline Marketing

ONLINE MARKETING-

Pristine uses the following platform to market their brand

a) Social media- Pristine uses social media such as facebook, instagram, twitter, snapchat, etc. to
market their brand and help it reach the end number of people around the globe. They post blogs,
give the detailed information about their services, update the customers about the new ideas,
trending things, etc. Social media is a great platform for Pristine to aware their customers about
their brand.
b)Search Engine Optimisation (SEO)- It is the practice of increasing the quantity and quality of
traffic on the website through organic search engine results.
c) Blogging- Pristine writes and posts blogs on their website which also gets published on various
other websites. Blogs help them give customers some idea about how to start investment and earn
more money with learning new things. This excites all the customers and makes them want to
explore Pristine more.
d) Google ADsense- It is a program run by google through which website publishers in the google
network of content sites serve text, images, videos or interactive media advertisements that are
targeted to the site content and audience. They can generate revenue on per click or double click
or per impression basis.
e) Search Engine Marketing (SEM)- Search engine marketing is a form of Internet marketing that
involves the promotion of websites by increasing their visibility in search engine results pages
(SERPs) primarily through paid advertising
OFFLINE MARKETING
Offline marketing refers to any type of marketing that does not involve online marketing
(website, social media, email, pay-per-click, blogging, press releases). Effective offline
marketing can be a great complement to your online marketing strategies Pristine uses the
following offline marketing channelsa) Cold calls, direct mail, flyers, print publications etc .
CHAPTER2

RESEARCH METHEODLOGY

• Statement of the Problem

• Objectives of the study

• Managerial usefulness of study

• Type of research and research design

• Data collection method

• Limitations of study
2.1 STATEMENT OF THE PROBLEM

This Research was done to understand different marketing channels and what was their impact
on sales of the services and products the company is offering.

2.2 OBJECTIVES OF THE STUDY

• The main objectives of the study are –

• To study the marketing strategies of Pristine Breakthrough
• To study the impact of marketing strategies on sales

2.3MANAGERIAL USEFULLNESS OF STUDY

While working as a marketing intern I got experience regarding various sales and marketing
techniques and tactics that a company uses to sell their products. The experience gave practical
knowledge of whatever learnt theoretically in college.

2.4 TYPE OF RESEARCH

1. Descriptive Research: Descriptive research includes surveys and fact-findings enquiries of

different kinds. The major purpose of descriptive research is description of state of affairs
as it exists at present.

2. Questionnaire methodwas followed for the research.

3. Primary Data: Primary data is called raw information; the information gathered from the
first source in a controlled or an uncontrolled situation.

4. Secondary Data: Any data, which have been gathered earlier for some other purpose, are

secondary data in the hands of researcher through various articles and websites .
2.5RESEARCH DESIGN

The data was collected by the researcher through Primary data collection method (questionnaire)
and secondary data collection method (Books, Magazines, Websites) and then analysed carefully

to get the findings and recommend suggestions.

2.6 DATA COLLECTION METHODS

In this study, both the primary data collection method and secondary collection method have
been used to collect data.

Primary Data Collection

I conducted a survey with the help of a questionnaire where I surveyed 10 clients and people
associated with us. It was an easy and flexible method to do my research as well as it was cheap
and time saving. The main aim of the survey was to understand what do customers think and rate
the services the company is giving them and check where improvement is needed.

Survey method was used in the study because of its :

• Extreme Reliable

• Cheaper

• Faster

• More Feasible

• Easy Understand ability

Secondary Data Collection Method

It has been collected from the data available in the internet and websites like Wikipedia..etc.
2.7 Limitations of Study

There are a few limitations of this report like I have worked in the organization for not a very
long period so getting information regarding the management and performance is only possible
to gather from the junior level as higher authority will not answer to my questions and all. Apart
from this the data collected is completely raw and can vary slightly.
CHAPTER 3

CONCEPTUAL DISCUSSION

. LITERATURE REVIEW
Definition of Marketing by different authors –
• According to(AMA) Board of Directors, it is the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.

• Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and
delivering value to satisfy the needs of a target market at a profit. Marketing identifies
unfulfilled needs and desires. It defines, measures and quantifies the size of the
identified market and the profit potential. It pinpoints which segments the company is
capable of serving best and it designs and promotes the appropriate products and
services.”

• Marketing is the messages and/or actions that cause messages and/or actions. Jay
bear – President, Convince & Convert.

• Marketing is the process by which a firm profitably translates customer needs into
revenue. Mark Burgess – Managing Partner, Blue Focus Marketing

• Intuitive by design, marketing matches the right message/cause to the right person.
Finding someone who has a personal connection with your product, service or cause in
a way that is unobtrusive and inviting. Marketing can be as simple as networking at an
event or as complex as a multi-million dollar global campaign that integrates print,
digital, PR, social media and broadcast delivering a specific message with one unified
goal. Some of the best marketing outcomes come from the simplest initiatives.
Keeping it simple is sometimes the best strategy. Lisa Buyer – President and Chief
Executive Officer, the Buyer Group
 Concept of Marketing -.The marketing concept is the use of marketing data to
focus on the needs and wants of customers in order to develop marketing strategies that not only
satisfy the needs of the customers but also the accomplish the goals of the organization. An
organization uses the marketing concept when it identifies the buyer’s needs and then produces
the goods, services, or ideas that will satisfy them (using the “right” principle). The marketing
concept is oriented toward pleasing customers (be those customers organizations or consumers)
by offering value. Specifically, the marketing concept involves the following:

How marketing is done -A marketing channel is described as the set of people,

organizations, and activities that work together to transfer goods (products and services) from the
point of origin to the point of consumption. The primary purpose of a marketing channel is to
create a connection between the organization that creates a product or service and prospective
customers who may want to purchase it.

For physical products, there are four basic types of marketing channels:

1. Direct selling, where products are marketed and sold directly to consumers without a fixed retail
location

2. Selling through intermediaries, where products are manufactured at the point of origin and sold
to customers by downstream intermediaries such as agents, brokers, wholesalers and retail stores

3. Dual distribution, where manufacturers combine multiple types of channels to sell products to
the end-user. This could mean that the manufacturer sells directly to customers and also does
business with wholesalers and retailers who sell to customers through their own distribution
networks

4. Reverse marketing, where products move from the customer back to the manufacturer. Typical
cases of reverse marketing include recycling and product recalls

Businesses that engage in digital marketing campaigns are executing a special type of direct
selling campaign that may leverage many different types of channels to effectively market to
 prospects, nurture themthrough the sales funnel and drive sales growth and revenue target
attainment.

How sales is dependent on marketing –

In today’s fast-paced business environment where buying and selling are going on at tremendous
speed, no business can thrive without effective marketing. That means it now makes more sense
to say that the success of any business today depends on prudent marketing efforts.

Marketing and sales nowadays go hand in hand, supplementing each other. In many ways,
marketing influences sales directly, such as the distribution of materials like brochures, email
templates, and interactive content, creating dynamic sales presentations and sales
enablement content management. And that develops the customer relationship.

The only function where marketing is not involved in a business deal is in closing a sale.

Features of marketing-
1. Marketing is a science as well as art: Marketing has evolved from the economics but it has a
closer relationships with social and behavioral sciences. Marketing is closely associated with
streams of science as well humanities and subject lines such as Economics, Law, Psychology,
Anthropology, Sociology, Information Technology etc. Marketing heavily depends upon the
demographic features of the target market, political environment, philosophy, mathematics,
statistics etc.

2. Exchange is essence of marketing: Marketing revolves around commercial exchange. This also
involves exchange of technology, exchange of information and exchange of ideas.

3. Marketing is Goal Oriented: The ultimate goal of marketing is to generate profits through the
satisfaction of the customer.

4. Marketing is a continuous process: marketing is not an isolated, static process but is a complex,
continuous and interrelated process. It involves continuous planning, implementation and control.
It is an important functional area of the management.
5. Marketing is Consumer Oriented: All firms exist because of their business to satisfy the human
needs, wants and demands. The ultimate objective of marketing is to find out what the consumer
wants and how to fulfill consumer need. This leads to production of the goods and services as per
the needs of the customer.

6. Marketing starts with consumer and ends with consumer: Marketing is consumer oriented and
it is very important to know what the consumer wants.

Different Marketing channels –

Direct Marketing Channel

Direct selling is that medium of distribution in which there is no middle person involved, and the
manufacturer directly sells the goods or services to the customer. It is also termed as ‘zero-level
channel’.

Even when the products are complicated to use like the industrial machinery require direct
selling and support from the manufacturer.

The small manufacturer of general goods finds this channel more profitable and cost-efficient
since they cannot afford giving margin to the intermediaries.

For Example; In restaurants, the food is prepared as well as served to the consumers .

One-Level Channel
The single-level channel involves only one middle person, i.e. the retailer who purchases the

goods from the manufacturer and sells them to the customers. The shopping malls
and marts use this channel for acquiring products at a low price and selling them to customers at
a reasonable price. Also, the manufacturers of some specialise products like furniture, clothing,
footwear, etc. preferably go for the one-level marketing channel.

For Example; Big Bazaar is a retail mart which buys the products directly from the manufacturer
and makes it available to the consumers.

Two-Level Channel
The wholesaler buys the goods in large quantity from the manufacturers and supplies it to the
various retailers in small amounts. The retailers to the customers then sell these goods.

This channel is preferred by the manufacturers who want to sell their products to obtain market
share. It eliminates the expenses which the manufacturer incurs on the sales force, warehousing
of goods and other retail selling practices.

It also facilitates mass production and a high volume of sales by increasing the scalability of the
manufacturers.
Three-Level Channel
The manufacturer appoints agents or gives the goods to agencies which further distribute the
products to selective wholesalers in large quantity. The wholesalers then sell the rice to the
retailers in smaller amount who finally sell it to the customers.

This is one of the most commonly used channels of distribution for confectionery products. It is
used by the manufacturers who look forward to capturing a massive market by reaching the
consumers scattered over a vast geographical area.

Even the perishable goods manufactured in large quantity need to be distributed through this
medium since the manufacturers cant acquire customers more quickly through any other
channel.
 The Evolution of Marketing Channels:

Trends and Research Directions ABSTRACT Despite the vast increase in marketing channels
research published in the past decade, few contemporary analyses review or synthesize the
domain. This article provides a comprehensive review of marketing channels research from
1980 to 2014. To present a multidimensional view of marketing channels, the authors evaluate
extant literature from four perspectives: (1) key theories and constructs, (2) marketing channel
strategies, (3) units of analyses, and (4) substantive topics in channels research. A content
analysis of the relevant topics within each perspective that have had the greatest impact on
channel research provides insights into research trends. This multidimensional analysis offers
an integrated guide to extant literature, as well as an outline of promising directions for
research, in light of the most significant trends.

To help academics and managers sort through growing and fragmented literature, this article
reviews and synthesizes the past 30 years of channel literature to understand the evolution of
the research field, identify its underlying drivers, and outline research directions. To
accomplish this goal, we analyze extant marketing channel literature in accordance with four
key perspectives that explicate this body of research: (1) theories and constructs, (2) strategies,
(3) units of analyses, and (4) substantive domains. Perspective 1 delineates the field’s two
main theoretical bases, economic and behavioral, and reveals that in general, channel research
has shifted over time to the study of more positive relational constructs (e.g., trust,
commitment), whereas the impact of research on conflict and power dependence—once
among the most studied theories—has dropped by more than 50%. Additional research could
look into the integration of the different theoretical approaches, contingency of the
explanatory power of constructs and theories on contextual factors, role of other 33 constructs,
and integration of web-based relationship metrics. Perspective 2 considers the two main
strategic decisions of channel managers, selection and governance, and demonstrates that
vertical integration as a selection strategy and relational governance as a governance strategy
consistently remain the most studied topics; franchising as a channel selection strategy and
coercion as a governance strategy instead have decayed by roughly 80% in the past 30 years.
We suggest that further research would be needed to explicate the current trend of vertical
integration in some industries, as well as the channel strategy implications of big data and
two-sided market platforms. Perspective 3 evaluates the unit of analysis; in channels research,
the focus on dyadic relationships has ceded ground to more research on channel networks,
and emerging research examines the disruptive developments of multichannel strategies and
two-sided market platforms. Finally, Perspective 4 provides insights into the evolution of the
field by examining major, substantive topics. Our findings suggest that subjects such as
franchising and market entry once enjoyed greater attention but have waned, likely because
they impose constraints on the scope of research available, more so than do persistent topics
such as channel relationships and channel structure. Although these four perspectives do not
represent an exhaustive list of the many theories and topics that have contributed to the
development of marketing channels literature, they provide a synthesis of the field’s evolution
and context, to identify substantive topics for further research. In light of the greater shift to
services, the continued globalization of markets, the development of e-commerce
technologies, and the potential use of big data to inform channel decisions, we expect that
marketing channels will continue to be a critical area for academic research and managerial
interest.

Corresponding Author: George F. Watson IV Doctoral Student University of Washington 4295 E.

Stevens Way NE MacKenzie, Box 353226 Seattle, WA 98195-3200
 CHAPTER 4

Data analysis

• Data analysis

• Overview of data

• Overall overview
4.1 DATA ANALYSIS
In this chapter, efforts have been made to analyze and interpret the collective data through
questionnaire.

First of all, the collected data have been presented in tabular form and thereafter it is
analyzed with the help of pie charts.

4.2 OVERVIEW OF DATA

Table 1.
Please select your age

AGE PERCENTAGE

18-25 20%

25-30 40%

30-35 30%

35 ABOVE 10%

18-25
25-30
30-35
35 above

Interpretation- It can be observed that most of the people are between the age of 25-
30. Whereas the pople above the age of 35 are very less.
Table 2.
Please select your gender

GENDER PERCENTAGE

MALE 70%

FEMALE 30%

male
female

Interpretation – It can be seen that 7 out of the 10 respondents were male. That means more
male population is involved in financial activities as compared to females.
Table 3.

Are you satisfied with the services provided by the company?

Yes 7

No 1

Partially 2

yes
no
partially

Interpretation – 70% of the respondents are satisfied with the servives offered by Prsitine
Breakthrough. To gain maximum sales the company should convert these figures to 10/10
Table 4.

Which social media site did you got to know about Pristine Breakthrough?

SOCIAL MEDIA SITE PERCENTAGE

Instagram 5

Facebook 3

Twitter 0

Others 2

SOCIAL MEDIA

facebook
instagram
twitter
others

Interpretation – It can be seen that instagram is the most popular promotional tool for the
company which attracts most of the clients. Whereas twitter is zero source of attraction.
Table 5.

Which is your favourite service offered by Pristine?

SERVICES PERCENTAGE

Forex pro 2

Consultancy 4

Comex pro 1

Indices pro 3

forex
indices
consultancy
comex
Table 6.
How much will you rate customer support services?

FEEDBACK PERCENTAGE

GOOD 2

SATISFACTORY 7

POOR 1

GOOD
SATISFACTORY
POOR

Interpretation –It can be observed that the customer support services of the company are not
that great with majority of people found it just satisfactory hence the company has to work in this
department.
Table 7.
How often do you visit company website or online portal?

RESPONSES PERCENTAGE

Regularly 2

Rarely 5

Never 3

Regularly
Rarely
Never

Interpretation –According to the data collected the traffic on the company website and portal is
quiet less as expected by the team as most people neither never visits the website or visit it
rarely.
Table 8.
According to you does the company provide accurate/up to date services as described in the
portal and website?

RESPONSE PERCENTAGE

YES 9

NO 1

YES
NO

Interpretation- 90% of the people agree that the company provides accurate and timely services
as they have mentioned on their website and portal and are happy with it.
Table 9.
Do you think the promotional strategy of the company is accurate and attractive?

YES 7

NO 3

YES
NO

Interpretation- The promotional strategy of the company was found attractive by most of the
clients so it shows the company is doing well in marketing department and promotional
activities .
Table 10.

From which source you would prefer information regarding offers / services and information
from the company?

SOURCE RESPONSE

Social Media 4

Website 3

Mail/ Messages 3

social media

website

mail/message
s

Interpretation – It can be seen that people want scheme or other details by the company almost
equally from all sources as if mostly from social media maybe because it is most used my normal
people these days.
4.3DATA ANALYSIS-
The analysis shows that the number of people that were asked the questions were having different
opinions and choices hence there were variations. Most of the people were between age of 25 and
30 . Instagram has been one of the most important marketing channel for Pristine Breakthrough as
70% of the people got to know about the services and the company from there. Whereas the
company needs to improve the customer support services as it was majorly satisfactory. The
promotional strategy of the company is attractive according to majorty (70%) people apart from
this the company should improve the website and portal a little bit to gain 100% viewership.
Overall it can be seen that most customers and clients associated with the company are happy and
satisfied.
CHAPTER 5

MY CONTRIBUTION TO THE BODY OF

KNOWLEDGE
Without self knowledge, without understanding the working and functions of his machine, man
cannot be free, he cannot govern himself and he will always remain a slave -George Gurdjieff
As a summer intern at Pristine Breakthrough for a period of 2 months I have gained knowledge
and relevant skills in the field of sales and marketing and understand the industry in a more
practical way. I got to learn how to interact and manage or deal with different kinds of customers
and proving and explaining them servives.
Apart from this I also developed my communication skills while dealing with customers with
different mentality.
My contribution to the body of knowledge was to help the organization with full determination
and develop more sales and be a hardworking intern.
Main skills learned in this internship period –

• Communication
• Management
• Time management
• Sales
• Marketing
• Discipline
CHAPTER 6

• FINDINGS
• SUGGESTIONS
• CONCLUSION
FINDINGS –

1. Is is found that the company is performing well in terms of sales and revenue
2. The customers are happy with the services provided by the company
3. The staff is dedicated and work oriented
4. 70% of the customers are happy with the overall performance and returns by the
company
5. The company customer support department is quiet weak but there are huge chances of
improvement.
6. Social media plays a very important role in the promotional activities of the company

SUGGESTIONS –

1. Appoint more people for customer support services.

2. Train people at the middle level of management
3. The company can even create a app for faster and safer business
 4. Include more facilities like digital curreny like crypto etc
5. A improvement in technology like better soft wares and equiptments will surely help the
company grow
6. Introducing schemes and offers will attract customers

CONCLUSION –
Even though the performance of Prsitine Breakthrough is satisfactory but it should try to advance
with its services and marketing activities as the competition of the business is increasing day by
day .\

At the same time if the company overcomes the drawbacks then their will be difficult for other
financial consulting firms to compete with Pristine Breakthrough. This is mainly because good
response by customers with the services provided to them by the company.

One of the main objective of this study or analysis is to study different marketing channels and
their impact on sales. These different marketing channels have been mentioned above in a
detailed report with all the informations.
CHAPTER 7

SUMMARY OF THE PROJECT

APPENDIX

BIBLIOGRAPHY
APPENDIX

QUESSTIONAIRE

Name -

Contact No.-

Email –

Profession-
1. Please select your gender?

1. Male
2. Female

2.Please select your age.

1. 18-25
2. 25-30
3. 30-35
4. 35 above

3.Are you satisfied with the services provided by the company?

1. Yes
2. No

4.Which social media site did you got to know about the company?

1. Instagram
2. Facebook
3. Twitter
4. Others

5.Which is your favourite service offered by Pristine Breakthrough?

1. Forex pro
2. Consultancy
3. Comex pro
4. Indices pro
6. How much would you rate the customer support services?

1. Good
2. Satisfactory
3. Poor

7.How often do you visit the company website or portal?

1. Regularly
2. Rarely
3. Never

8.Acoording to you does the company provide accurate and up to date services as mentioned on
the portal?

1. Yes
2. No

9.Do you think the promotional strategy of the company is accurate and attractive?

1. Yes
2. No

10.From which source would you prefer information regarding offers and services from the
company?
 1. Social media
2. Website
3. SMS, E mail

BIBLIOGARPHY

Book references-

1. Marketing Channels by- Rosenbloom

2. 2. Customer Relationship Management – Sheth Parvatiyar Shainesh

Websites-

o https://courses.lumenlearning.com/boundless-
marketing/chapter/marketing-channels-in-the-supply-chain/

o https://in.linkedin.com/company/pristinebreakthroughs

o https://en.wikipedia.org/wiki/Marketing_channel

o https://keap.com/business-success-blog/sales/sales-process/how-to-
increase-sales