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Product Development From Initial Stage

The document discusses developing a new cosmetic product from scratch. It outlines 17 general steps for building a cosmetic product including research, formulation development, regulatory compliance, safety testing, packaging, marketing, and distribution. The conversation notes some preparation is still needed for the planned product as developing a new product requires time, energy and ensuring all steps are addressed properly.

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nobel cosmetics
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20 views

Product Development From Initial Stage

The document discusses developing a new cosmetic product from scratch. It outlines 17 general steps for building a cosmetic product including research, formulation development, regulatory compliance, safety testing, packaging, marketing, and distribution. The conversation notes some preparation is still needed for the planned product as developing a new product requires time, energy and ensuring all steps are addressed properly.

Uploaded by

nobel cosmetics
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Good evening everyone, good health to everyone.

regarding the discussion about the plan to make a product that will be made and marketed with a type of
spray preparation that follows the reference of similar products that have been sold in the Indonesian
market under the name "skin theory multi use spray", maybe before we go any further we can exchange
opinions or brain storming.

I had a conversation with Izham and ask about the preparation and what has been done for the plan to
make this product. From what I understand, this plan has been well thought out and some efforts have
been made to start but there are some things that have not been prepared.

From our experience in building "OEM" cosmetic products involves several steps that are important to
ensure safe, quality products, and comply with applicable regulations.

The process of developing a product from scratch does require more energy, patience and time, we
cannot rush because there are many things that must be prepared.

Maybe later together we can see general steps in develop products and determine what can be done by
each party and we can discuss what steps can be taken next. From some points we can discuss further.

Here are the general steps in building a cosmetic product from the initial stage or scratch :

1. Research and Idea Generation :


 identify target markets and consumer needs.
 research of current trends in the cosmetics industry.
 Generate product ideas based on the research and identify potential opportunities. Product
planning, including product type, formulation, benefits, and ingredients to be use.
2. Concept development:
 Define the concept and purpose of your cosmetic product.
 Determine the unique selling points and benefits that will differentiate you product.
3. Formulation Development and Ingredients Selection :
 based on initial planning, develop a formulation that suits the objectives and target market.
 selecting high-quality raw materials that are suitable for the formulation and within the
budget.
4. Regulatory Compliance :
 Understand the regulatory requirements for cosmetics in your target market.
 Ensure that your product’s ingredients and formulation meet the regulatory standards.
5. Safety Assessment :
 Conduct safety assessments, including dermatological and toxicological evaluations
 Ensure that the product is safe for use and does not cause harm to consumers.
6. Testing
 perform stability test to ensure the product remains good quality throughout its shelf life.
 Conduct efficacy testing to validate any claims you intend to make about the product.
7. Safety test or clinical tests (if required) or dermatology test (if required)
 Skin irritation tests, sensitivity tests, and microbial contamination tests are some of
commonly conducted test.
 If product has specific claims, then clinical test or dermatology test may be required so
support those claims. Different clinical trials and dermatology test require different
amounts of fee.
 Example of clinical claims such as reducing wrinkles or addressing certain skin concerns.
 Example of dermatology claims such as irritation testing or sensitization testing.
8. Physical and chemical test:
 Includes tests such as viscosity, pH, and heavy metal presence tests.
 Several test must be conducted by an accredited independent lab and require different
amounts of fee.
9. Registration and licensing:
 Ensure the product meets the applicable licensing requirements in the region where the
product will be sold.
 Conduct product registration and obtain licenses from relevant requlatory agencies, such as
the BPOM ( badan pengawas obat dan makanan ) for Indonesia.
10. Mass Production :
 Once product formulation and testing is complete, start production on a larger scale can
be planned.
 Test the manufacturing processes to check for defects, consistency and adherence to
specifications.
11. Packaging Design and Branding :
 Ensure that the packaging complies with labeling requirements and regulations.
 Design attractive and informative product packaging.
 Determine suitable and appropriate primary product packaging.
 Consider creating customized packaging if unable to find suitable packaging.
 Custom packaging requires a minimum order depending on the factory.
 Prepare a space if you don’t have a place to put supplies if production is already running.
 Create a brand or trademark that matches the value and identity of the product.
12. Marketing and Branding :
 Develop a marketing strategy, including branding, positioning, and target audience
identification
 Create marketing materials such as product description, images, and promotional content.
13. Distribution Strategy :
 Determine how and where the right distribution channel, such as physical or online stores.
 Calculate the amount of packaging stock required.
 Prepare a place to store stock products before they are sold.
14. Launch and Promotion
15. Feedback Collection
16. Continuously monitor the quality of the manufactured products on a regular basis.
17. Product innovation and improvement.

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