Republic of the Philippines

Department of Education
Region XII
Division of Sultan Kudarat
ISULAN NATIONAL HIGH SCHOOL
School ID. 304590

BUSINESS PLAN

SWEET HOLES

Incorporators:

Joshua Allen T. Alilay

Bryn Nicole T. Caro

Almei Theodore A. Dumaran

Amir Jibrile A. Pananguilan

Paulo P. Pausanos

Earlson Dean M. Valera

National Highway, Kalawag II

Isulan, Sultan Kudarat
[email protected]
0965-157-8235

June 19, 2023

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 TABLE OF CONTENTS

Preliminaries Page

Cover --------------------------- 1
Table of content --------------------------- 2
I. EXECUTIVE SUMMARY --- ------------------------ 3
II. COMPANY DESCRIPTION --------------------------3-4
Company Description ----------------------------- 4
Vision ------------------------------ 4
Mission ---------------------------- 4
Values ------------------------4-5
III. PRODUCTS AND SERVICES ----------------------------5
Product Offering ----------------------------5
Product description -------------------------------6
IV. MARKETING PLAN -------------------------------6
Target Market -------------------------------6
SWOT Analysis ----------------------------6-7
Competitors -------------------------------7
Marketing Strategy -------------------------------8
Market size, Needs And Trends -------------------------------8
V. PRODUCTION PLAN AND OPERATING PLAN ------------------9-11
VI. ORGANIZATIONAL AND MANAGEMENT PLAN ---------------12-14
VII. START UP EXPENSES AND CAPITALIZATION -----------------15
VIII. FINANCIAL PLAN -------------------------15
Raw Materials ---------------------------15
Cost: (Expenses) --------------------------16
Capital Requirements --------------------------17
Projected Costs --------------------------17
Projected Sales ---------------------17-19
Projected Income Statement -------------------------19
Projected Balance Sheet ----------------------19-20
Projected Cash Flow -------------20-21

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PART I: Executive Summary
In the competitive market, every business strives and competes with
each other together with their business venture. The world of business is a
dynamic and multifaceted arena where enterprises, individuals, and
organizations interact to produce, distribute, and exchange goods and services.
In this world, everyone makes sure that their product is up to date and trendy
to keep up with the contact change of the market and to also stay appealing for
the customers or consumers.

Sweet Holes is a corporation comprised of 6 incorporates that made the

plan of choosing mini donuts together with cooling iced coffee as their product.
Sweet Holes revolves around offering mini donuts and iced coffee through
pickups and online platforms. The incorporates aim to cater to the growing
demand for convenient and tasty treats that can be enjoyed on the go. Our
target market includes students, teachers, and anyone with a sweet tooth.

To stand out from the competition, Sweet Holes will focus on creating
unique and mouthwatering flavors of mini donuts that consumers will get to
choose the coating as well as the toppings, this will capture the attention of the
buyers and will make them crave more. They will also offer a good pricing for
the iced coffee to initiate the best pair for the mini donuts.

In terms of revenue generation, Sweet Holes will adopt a commission-

based model, taking a percentage of each transaction made on their platform.
Additionally, they plan to offer premium services for artisans who wish to
enhance their visibility and access additional marketing support.

Sweet Holes’ financial projections indicate strong growth potential, with a

projected revenue of P200,000 in the first year, increasing to P400,000 by year
three. They have also secured initial funding from investors and are actively
seeking additional investment to support their expansion plans.

PART II. Company Description

Sweet Holes is an innovative company dedicated to nourishing individuals

with an amazing mix of mini doughnuts and strong coffee. In addition to
producing mouthwatering delights, we are dedicated to delivering an
unforgettable experience that combines flavor and scent. Sweet Holes achieves
a faultless balance between quality and cost. The company's approach is based
on the idea that one's resources shouldn't be stretched to satisfy gastronomic
pleasures. Our goal is to provide our cherished customers with tangible and

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exciting benefits through a complete strategy that prioritizes maximizing
financial gains, gaining anywhere reputation, and ensuring the highest level of
customer satisfaction. At Sweet Holes, we don't just provide a product; rather,
we create a symphony of tastes and a haven of comfort that satisfies our
customers' upscale cravings.

We at Sweet Holes are committed to our goal of capturing clients' interest

while staying true to our original vision. Our constant dedication results in the
delivery of products that are incredibly safe and improved, emphasized by an
unwavering commitment to transparency and responsibility. Reach out to us at
0965-157-8235 with any questions and we also have an email address of
[email protected]. The driving force behind our business is made up of
the combined efforts of Joshua Alilay, Bryn Caro, Almei Dumaran, Amir
Pananguilan, Paulo Pausanos, and Earlson Valera, who ensure that our
dedication to quality is constant.

Vision

Our goal at Sweet Holes is to continually improve the technique of making

coffee and mini donuts in order to redefine the definition of pleasure. We want
to be known as the ultimate of excellent delight, establishing the highest
standards for flavor, quality, and innovation.

Mission

Sweet Holes' mission is to create moments of happiness by combining

amazing mini donuts and top-quality coffee in a delicious way. We are
dedicated to keeping the highest standards of cleanliness, openness, and
reliability in our business practices, making sure that every product we provide
is a reflection of our strong commitment. We work diligently to provide our
customers with an unequaled sensory experience by providing great attention
to each and every detail alongside continually striving for quality.

Values

By expressing gratitude to the clients and giving them a heartfelt thank

you, we, as the business's proprietor, reduced tension and a bad atmosphere.

1. Exquisite Craftsmanship: We are extremely proud of the creativity and

commitment put into each small doughnut and cup of coffee. The precise
features and outstanding craftsmanship that characterize our products show
off our dedication to excellence.

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2. Customer-Centric Approach: The lifeblood of Sweet Holes is its consumers.
We put customers preferences and requirements first, working to make lasting
impressions by continuously offering goods that go above and beyond.

3. Integrity and transparency: The basis of our connection with customers is

trust. By upholding transparency in our ingredients, procedures, and
relationships, we uphold unflinching integrity and develop enduring faith in
our brand.

4. Innovation & Passion: We take pride in extending the packaging and

continually looking for new culinary delights. Our staff is passionate about
exploring new flavors, textures, and combinations, thus Sweet Holes will
always be a center for indulging creativity.

Part III. Products and Services

Products and services is a portion of a business plan which state its

product description which include its packaging, labeling and how much the
products.

PRODUCT OFFERING

Product Price Grams mL

Mini-Donut P10 90g
Iced Coffee P10 250mL

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 Sweet Holes company offered you a delicious Mini-Donut with different
flavors(chocolate, vanilla, and strawberry) and a less acidic iced coffee which
can be eaten everywhere and can overcome such hunger.

PRODUCT DESCRIPTION

Enjoy the ideal combination of our delicious mini-donuts and cool iced
coffee. Every bite of our mini-donuts is an experience in pure joy because they
are irresistibly soft, freshly baked, and topped with a variety of delightful
toppings. It's a match made in culinary heaven when paired with our premium
iced coffee, which is brewed to perfection and served over ice. Our mini-donut
and iced coffee combo promises a harmonious fusion of flavors and textures
that will sate your cravings at any time of day, whether you're looking for a
quick pick-me-up or a delightful treat.

-Packaging- We can provide at least 100-150 pieces of delicious mini-donut

and 20-25 pieces of iced coffee.

-Labeling- 50% calories, 5g Protein, 18g Carbohydrates, 7g fats.

- How much- The mini-donut is worth P10 (3 pieces) and P10 also for the iced
coffee.

PART IV. Marketing Plan

The marketing plan for a company outlines its target market, SWOT
analysis, competitors, market strategy, as well as the market's size, needs, and
trends.

TARGET MARKET

The target market will be the students and teachers in Isulan National High
School.

SWOT ANALYSIS

SWOT Analysis helps to analyze a company's strength, its weaknesses,

opportunities and threats. SWOT Analysis helps to reveal positive forces that
work together and potential problems that need to be recognized and possibly
addressed.

STRENGTH

● Provides energy

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 ● Affordable
● Local Preferences
● Unique product
● Location and accessibility
● Continuous innovation

WEAKNESSES

● Financial Problems
● Poor packaging
● Weather dependency
● Competitive market
● Quality consistency

OPPORTUNITIES

● To give satisfaction to customers.

● To increase profit.

THREATS

● Bad Weather.
● A lot of competitors
● Economic factor
● Power outages
● Changing customer preference
● Rising cost

Competitors

We can forecast at least 33.33% on competitors in Isulan National High

School in terms of mini donuts. We have 16.16% competitors in terms of Iced
Coffee (Industry Philippines) in Sultan Kudarat.

List of competitors in the Isulan National High School

Mini Donuts
1. Sip N’ Dunk Co. - Isulan- Offers Mini Donuts
2. Dunkin Donuts - Isulan- Offers Donuts
3. Mister Donuts - Isulan - Offers Donuts
Iced Coffee
1. Sip N’’ Munch Co. - Isulan- Offers Coffee

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 2. Kreme Co. - Isulan- Offers Iced Coffee
3. Dunkin Donuts - Isulan - Offers Iced Coffee
4. Mister Donuts - Isulan - Offers Iced Coffee
5. 12:21 Cafe - Isulan - Offers Iced Coffee
6. Kape Probinsya - Isulan - Offers Iced Coffee

MARKETING STRATEGY

Marketing Strategy comprises of strategy that need to do in order to get the

attention of the customers and for them to buy Sweet Holes products.

Sweet Holes Company use a strategic planning such as

● Advertising in social media platforms such as Facebook, Twitter and

Instagram.
● Endorsing it to other people in school.
● Bundle
● Discount
● Buy 1 take 1

MARKET SIZE NEEDS AND TRENDS

Market size, needs and trends indicate how many are the customers of Sweet
Holes Company, why is the need of the people and why is it in trend nowadays.

The market size at Isulan National High School is significant, with around 40%
of the student population being potential customers. The current hot weather has
created a demand for cold beverages among the students. Notably, Filipino
teenagers have a strong affinity for coffee, making it a popular choice. Recognizing
this trend, we have introduced iced coffee options to cater to their preferences.
Additionally, the decision to offer mini donuts is strategic, as it provides an
affordable yet delightful sweet treat option for students who have limited budgets
but still crave enjoyable snacks. This combination of iced coffee and mini donuts
positions us to tap into a promising customer base among the school's students.

NEEDS

Sweet Holes Company creates delicious and sweet food in order to satisfy all
the customers.

TRENDS

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 Why is it a trend? Mini donuts have become a trend for several reasons. Their
small size makes them ideal for sharing, sampling multiple flavors, or enjoying a
guilt-free treat. Iced coffee has become a trend in the Philippines due to the hot
weather and Filipinos' strong affinity for coffee.

PART V. Production Plan And Operating Plan

This section outlines the entire production process, starting from
purchasing the raw materials to the preparation involved in manufacturing the
products. It also provides a detailed walkthrough of the step-by-step procedure
for creating specific items.

PRODUCTION METHOD

1. Enumerate all the necessary ingredients specified for producing the

items.

2. Procure all the required items, including raw materials for mini donuts
and ingredients for iced coffee.

3. Arrange all the items in accordance with their respective locations for the
required ingredients.

4. Present the finished products at the designated station after they have
been created.

Mini Donuts Production

1. 5. Prepare mixing bowl and Ingredients:

➔ Flour
➔ Baking Powder
➔ Sugar
➔ Eggs
➔ Evaporated milk
➔ Oil
➔ Vanilla

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 2. Put first flour and baking powder

3. Add sugar and mix

4. After mixing, add eggs and vanilla then mix again.

5. Slowly add oil and milk while mixing.

6. Mix until the desired consistency of the batter.

7. Put the batter into the piping bag or any container that can pour out
the batter.

8. Before beginning to cook, pre heat the electric donut maker.

9. Brush the donut mold with a little bit of oil to prevent stickiness.

10. Pour the batter inside the donut maker and wait two mins for it
to cook.

11. After two minutes, flip the donut on the other side for a minute
to evenly cook both sides.

12. After cooking, set aside the mini donuts on a separate container.
Ready to serve.

PACKAGING

● We put the donuts on the siomai plate in three pieces or styrofoam

containers containing half a dozen mini donuts.

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 ● Added some toppings (i.e. syrup, marshmallow, sprinkles) to make more
flavorful.

SELLING

● Display in the booth

● Attract the customer’s attention to purchase the product.

ICED COFFEE PRODUCTION

1. Fill the electric heater and prepare the following ingredients:

➔ Nescafe coffee
➔ Coffee mate
➔ Sugar
➔ Milk
➔ Ice cubes

2. After the water is heated, pour into the paper cup.

3. Mix the coffee, coffee mate, and sugar.

4. Gently pour milk while mixing.

5. When mixing is done, put ice cubes. Ready to serve.

PACKAGING

• We put the iced coffee on a paper cup with stirrer.

Selling

•Display in the booth.

•Attract the costumer's attention to purchase the product.

PART VI.

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Part VI Organizational and Management Plan

An organizational and management plan consists of the persons who will

be in charge of each position as well as the structure of those positions. Who
will be in charge of that department and who will be their assistant. Their pay
for each position is also included.

General Manager:

The person in charge of making important decisions, overseeing operations,

and formulating the company's strategic direction.

Job qualification

- Education( College Graduate )

- Leadership

- Organizational Skill

- Strategic thinking

- Experience

Manager Production

Managing the production process from abroad and making sure that all the
necessary resources are available for all the tasks. Good at managing both
people and goods.

Job Qualification:

- Education

- Experience

- Time Management

- Organizational Skill

- Communication Skill

- Leadership Skill

Manage in Marketing

Conduct market research, evaluate consumer demand and trends, develop

a marketing plan, and carry out activities to increase company sales.

Job Qualification

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 - Education

- Industry Experience

- Leadership Skill

- Organizational Skill

- Communication Skill

- Adaptability

Assistance in Production

Is in charge of making sure that the fabrication and creation of the

activities are done in accordance with the plans a company has for their
business. the person who distributes beneficial resources.

Job Qualification:

- Education

- Experience

- Time Management

- Organizational Skill

- Communication Skill

- Leadership Skill

Sale officer

Responsible for making suggestions for enhancing current sales techniques.

Job qualification:

- Education

- Communication skill

- Organization Skill

- Knowledge in sales strategies

- Experience

- Service Skill

Salary Wages

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 Position Salary wages

General Manager 1,000

Manager in Production 800

Manager in sales and Marketing 700

Marketing strategy 700

Production Assistant 500

Sales officer 500

PART VII. Start Up Expenses and Capitalization.

Making a business plan includes financing and start-up costs, which

demonstrate the permits required to launch a business. The pre-operational
costs, which include the business's permits, are listed in this section.

PRE-OPERATIONAL COST

Pre-operational Cost Cost

1. Barangay Clearance Php 300

2. Police Clearance Php 100

3. Fire Clearance Php 500

4. Zoning Clearance Php 500

5. Business Permit Php 1,000

6. Mayor’s Permit Php 400

7. Health Clearance Php 300

8. DTI Registration Php 1,000

9. BIR Registration Php 700

TOTAL Php 4,800

PART VIII. Financial Plan

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 The Financial Plan section lists the ingredients that go into creating each
of the Sweet Holes company's goods. Included are the costs of expenses, capital
requirements, and raw materials used to make the iced coffee and donuts.

INGREDIENTS

MINI DONUTS

● Flour
● Baking Powder
● Sugar
● Eggs
● Evaporated Milk
● Oil
● Vanilla
● Peanuts
● Sprinkles
● Crushed Cookies
● Marshmallows
● Maple Syrup
● Chocolate Syrup
● Strawberry Syrup

ICED COFFEE

● Nescafe
● Sugar
● Evaporated Milk
● Coffee mate

COST OF INGREDIENTS

MINI DONUTS(612 pcs)

Ingredients Scale Cost

Flour 2kg Php 110

Baking Powder 30g Php 16

Sugar 500g Php 60

Eggs 8pcs Php 64

Evaporated Milk 500ml Php 70

Oil 100ml Php 65

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 Vanilla 60ml Php 25

Peanuts 500g Php 40

Sprinkles 100g Php 35

Crushed Cookies 250g Php 65

Marshmallows 17g Php 10

Maple Syrup 355ml Php 150

Chocolate Syrup 750g Php 150

Strawberry Syrup 750g Php 150

TOTAL: Php 1,010

ICED COFFEE

48 cups

Ingredients Scale Cost

Nescafe 48 sticks Php 148

Coffee mate 48pcs Php 149

Sugar 200g Php 27

Evaporated 250ml Php 35

Milk

TOTAL: Php 359

EXPENSES COST OF OPERATION

Equipement Cost/month

Electricity Php 4,500

Labor/Salary Php 500-1,000

Delivery Expenses Php 3,500

Advertising Php
1,500

Supplies Php 5,000

TOTAL Php 15,500

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 This table lists recurring costs that the Sweet Holes incurred over a typical
business year.

CAPITAL REQUIREMENT

Equipment Cost/month

Donut Fryer Php 2,500

Mixing and Baking Equipment Php 1,500

Utensils and Supplies Php 1,000

Refrigerator Php 3,000

Blender Php 700

Furniture and Fixture Php 5,000

TOTAL Php 13,700

The sweet holes company will require a total of P 13,700 as shown in the
table, to reach its goal of increasing profits.

TOTAL PROJECTED COST

Particular 1st year 2nd year 3rd year

Raw materials Php 492,840 Php 513,000 Php 529,00

Capital Requirements Php 164,400 Php 164,400 Php 164,400

Cost expenses Php 186,000 Php 186,000 Php 186,000

TOTAL Php 843,240 Php 863,400 Php 879,400

The table below displays the predicted costs for each year. It shows a 4%
cost rise from year 1 to year 2, but only a 3% increase from year 2 to year 3.

TOTAL PROJECTED SALES

This presents an estimate of future sales figures over a specific period of

Sweet company.

1year 2years 3years

P1,200,000 P1, 627, 720 P1, 950, 400

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 Products Pck/year Y1

Mini Donuts 22,500 pack P9000,000

Iced Coffee 30,000 cup P300,000

TOTAL P1,200,000

Sweet Holes Company can sell 20,500-22,500 above pack of mini donuts,
while 25,000-30,000 cups of iced coffee they can sell year on year.

Products Pck Y2

Mini Donuts 31,318 pack P1,252,720

Iced Coffee 37,500 cup P375,000

TOTAL P1,627, 720

Sweet Holes company will increase its sales in year two. Based on the table there
is an increase of sales of 7% in Mini Donuts, while 5% of increase in average of
products in Iced Coffee

Products Pack Y3

Mini donuts 38,135 pack P1,525,400

Iced Coffee 42,500 cup P425,000

TOTAL P1, 950, 400

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 Sweet Holes company will increase in sales in year three. Based on the table
there is an increase of 21 average of products in Mini donuts, while 16 average of
products increase in Iced Coffee.

PROJECTED INCOME STATEMENT

Y1 Y2 Y3

Sales P7,577,000 P8,162,000 P9,897,000

Less: COGS 2,867,000 3,120,000 3,955,000

Gross Profit P4,4670,000

P3,857,000 P4,182,000

Less: 1,000,000 1,700,000

Expenses
1,450,000

Net Income P4,174,200 P2,546,000 P3,450,000

PROJECTED BALANCE SHEET

Assets Y1 Y2 Y3

Current Assets

Cash P 35,000 P 45,000 P 55,000

Accounts 20,000 25,000 30,000

Receivables

Supplies 10,000 12,000 15,000

Inventory 20,000 30,000 40,000

Total Current P 65,000 P 895000 P 160,000

Assets

Non-current
Assets

Donut Fryer 5,000 5,000 5,000

Less Accumulated 9,456 17,475 26,100

Depreciation
9,387 500
17,583

Refrigerator 7,000 7,000 7,000

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 Less Accumulated 2,863 4,367 6,398
Depreciation
4,347 2,822 400

Blender 500 500 500

Delivery tricycle 40,000 40,000 40,000

Less:Accumulated 10,000 20,000 30,000

Depreciation
35,000 25,000 15,000

Total Non- P 26,390 P 46,800 P 67,200

current Assets

Total Assets P91,720 P130,800 P215,200

Liabilities and Y1 Y2 Y3
Owners Equity

Liabilities

Current Liabilities P1,500 P1,800 P2,000

Total Liabilities P1,500 P1,800 P2,000

Owners Equity

Capital P100,000 P145,000 P200,400

Total Owners P100,000 P145,000 P200,400

Equity

Total Liabilities P101,500 P146,800 P202,400

and Owners
Equity

PROJECTED CASH FLOW

In-cash flow Y1 Y2 Y3

Beginning Balance P15,000 P25,000 35,000

Sales P9,346,000 P9,934,000 P10,344,OOO

Additional Investment P60,000 P60,000 P60,000

Selling of assets 12,000 15,000 P15,000

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 TOTAL P9,433,000 P10,034,000 P10,454,000

Out-cash flow

Paid Expenses P8,000 P10,000 P15,000

Paid Loans P1,000 P1,200 P1,500

Purchase Raw Materials P4,000 P5,700 P10,600

Purchase assets P5,500 P8,900 P14,700

TOTAL P18,500 P25,800 P41,800

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