THAI NGUYEN UNIVERSITY

INTERNATIONAL SCHOOL

SYLLABUS
Course title: Principles of business analytics
Course code: PBA232
Credits: 3
Program: Business analyst

Thai Nguyen, 2021

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SYLLABUS
COURSE TITTLE: PRINCIPLES OF BUSINESS ANALYTICS

Course title: Principles of business analytics

Course code: PBA232
Department: Fac. of Businesss and Management Credits: 3
Prerequisite(s):

First issue:
Knowledge Block

Specialised courses  Elective courses □

Basic courses □ Core courses □
Compulsory Electiv Compulsor Electiv Compulsory Elective Compulsor Elective
□ e□ y□ e□  □ y□ □

1. INSTRUCTOR(s) INFORMATION:
Phone
No. Instructors’ name Email Department My site
number

1 Tran Minh Chau [email protected] 0913283273 Fac. of Businesss

m and Management

2. COURSE DESCRIPTION:
Data analysis has become critical for success in business. Most major emELOyers are
looking for candidates with the ability to analyze, understand, and articulate data analytics.
This foundational business analytics course will provide you with the hands-on skills and
knowledge to be able to analyze, present findings, and make meaningful conclusions about data
in a business setting. By the end of this course, you will be able tooffer valuable insights by
recognizing, interpreting, and summarizing your company's data.
The course covers key subjects related to businessanalytics including Data Collection, Data
Visualizations, Descriptive Statistics, Basic Probability, Statistical Inference, and Creating
Linear Models.
This course will use real-life datasetsfrom publicly available sources.

3. OBJECTIVES OF THE SUBJECT

Goals Description Program Level
Outcomes
(ELOs)
G1 ELO2 3
 Construct the basic data types, sampling methods,
Knowledg
e surveys, and data visualization
 Interpret results/solutions and identify appropriate
courses of action for a given managerial situation
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whether a problem or an opportunity

 Conceptualize Inferential statistics such as
confidence intervals and hypothesis testing
 Identify, model and solve decision problems in
different settings

G2  Basic Excel modeling building for revenue, cost,

Skills ELO7
and profit
 How to applyfundamental analytics to common
business decisions. 3
 Apply the softwave as Excel, slover, E view,
PERT/CPM to slove the problem in business model

G3 - This course aims to help students develop the ability to ELO12

Attitude work responsibly and independently. 3

4. CLO - COURSE LEARNING OUTCOMES

Goals CLOs Description Program Level
Outcome
s
(ELOs)
CLO1 Construct the basic mathematical function ELO2 4
Analyze the function of BA and the relationship ELO2
CLO2 4
between BA and organizations
Build the basic knowledge about the component ELO2
CLO3 3
construct the BA
Rationalise the methodology and methodic for ELO2
G1 constructing the analysis and use of BA, the
basic algorithms for solving them and
computational aspects and a methodology for
CLO4 3
constructing an econometric model based on
qualitative and quantitative analysis of the
object of study.

G2 CLO5 Precision present data to senior management in ELO7

3
clear and concise reports and illustrations
CLO6 Design and analyze statistical experiments, ELO7 3
Identify root causes of problems using data
analysis
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ELO7
Use regression to predict the outcome of a
CLO7 response variable, Build a quantitative model to 3
specify objective function and constraints

Apply the soft wave as Excel, Slover, E view, ELO7

SPSS, and Python to solve the problem in
CLO8 3
business model

Develop the ability to work responsibly and ELO12

CLO9 3
independently and Persuade skill
G3 Foster an ability to critically analyze, synthesize ELO12
CLO10 and solve complex unstructured business 3
problems

Matrix of Course’s Contribution Level to Program Learning Outcomes

Course Course Contribution level to ELOs
code 1 2 3 4 5 6 7 8 9 10 11 12
principle
s of 3
3 3
business
analytics

The Progression of Developing Course Learning Outcomes

Content Course Learning Outcomes
Knowledge Skills Attitude
1 2 3 4 5 6 7 8
Chapter 1: Introduction to a b
c
Business Analytic
Chapter 2: Business Analytic in a b
c c
organization
Chapter 3: Descriptive a c
c c c
Analytics
Chapter 4 Predictive Analytics b b a c
c b
Chapter 5: Prescriptive c a c
c c c
Analytics
Chapter 6: Application of b b a c
b
Business Analytics
Notes:
blank is undetermined level
a is the lowest contribution level
b is the median contribution level
c is the highest contribution level
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5. READING MATERIALS
5.1. Textbook(s)
Business analytic Principals, concepts and application – Marc J. Schniederjans, Dara G.
Schniederjans, Christopher M. Starkey 2014
5.2. Softwave(s)
SPSS
Excel
Python
R Studio
6. COURSE CONTENT AND SCHEDULE
6.1. Course Content and Plan

Meeting Chapter Teaching methods Assignments

Lecture Practice, Essays, Self- ,
Seminar… Exercise, study assessments
Practices with
… teacher’
s
tutorials
1 Chapter 1 6 0 6 10
2 Chapter 2 6 1 6 10
3 Chapter 3 8 1 6 10
4 Chapter 4 2 1 3 9
5 Chapter 5 2 0 4 10
6 Chapter 6 6 6 6 10

Total (Hours) 36 9 31 59

6.2. Schedule of Lectures

Meeting1 - Chapter 1: Introduction to Business Analytic

Meeting Chapter 1
Lesson Learning
Teaching
CLOs Outcomes Content Assessments Materials
activities
(LLOs)
1-2 CLO1 LLO1: Introduction Introduction Lecture Case study - Curriculum
CLO2 to Business - Assigned
to Business
CLO4 Analytics books and
Analytic
CLO3 LLO2:Understand documents
the relationship
between BA and
Organization
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Decision making
process

Tutorials - Content: consult, answer questions about teaching

contents and knowledge; guide on discovering studying
documents…
- Working time: By appointment
- Venue (location): Department Office

Student’s preparation Reading before classes

Meeting 2. Chapter 2: Business Analytic in organization

Meeting Chapter 2
Lesson Learning
Teaching
CLOs Outcomes Content Assessments Materials
activities
(LLOs)
CLO2 LLO3: To identify Business - Lecture How Do We - Curriculum
CLO5 the important of BA Analytic in - Practice, Align - Assigned
CLO3 in organizations organization seminar... Resources to books and
ClO7 Support documents
LLO4: Construct
CLO8 Business
the component of
Analytics
BA
3-12 within an
LLO5: Analyze the Organization?
Organization
Structures Aligning
Business Analytics
and Management
issues

Tutorials - Content: consult, answer questions about teaching

contents and knowledge; guide on discovering studying
documents…
-Working time: By appointment
- Venue (location): Department Office

Student’s preparation Reading before classes

Meeting 3. Chapter 3: Descriptive Analytics

Meeting Chapter 3
Lesson Learning
Teaching
CLOs Outcomes Content Assessments Materials
activities
(LLOs)
13-27 CLO1 Descriptive - Lecture Marketing/Planning - Curriculum
LLO6: Able to
CLO2 - Practice, Case Study - Assigned
Visualizing and
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CLO4 seminar... Example: books and

ExELOring Data Analytics
CLO7 Descriptive documents
LLO7: Mastering
CLO9 Analytics Step in - Raw data
the descriptive
the BA Process
data analytics
LLO8: Illustrate
of sampling and
estimation and
probability
distribution

Tutorials - Content: consult, answer questions about teaching contents

and knowledge; guide on discovering studying documents…
-Working time: By appointment
- Venue (location): Department Office

Student’s preparation Reading before classes

Meeting 4. Chapter 4: Predictive Analytics

Meeting Chapter 4
Lesson Learning
Teaching
CLOs Outcomes Content Assessments Materials
activities
(LLOs)
CLO1 - Lecture Prescriptive - Curriculum
LLO9: To Predictive
CLO4 - Practice, Analytics - Assigned
understand Analytics
CLO6 seminar... Step in the books and
Predictive Analytics
CLO5 BA Process documents
28 LLO10: Systematize
the method in data
mining

Tutorials - Content: consult, answer questions about teaching

contents and knowledge; guide on discovering studying
documents…
-Working time: By appointment
- Venue (location): Department Office

Student’s preparation Reading before classes

Meeting 5. Chapter 5: Prescriptive Analytics

Meeting Chapter 5
Lesson Learning
Teaching
CLOs Outcomes Content Assessments Materials
activities
(LLOs)
29-30 CLO1 LLO11: To Prescriptive - Lecture Case study - Curriculum
CLO6 understand the - Practice, - Assigned
Analytics
CLO9 theory of seminar... books and
CLO7 Prescriptive documents
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Analytics
LLO12: Prescriptive
Step in the BA
Analysis

Tutorials - Content: consult, answer questions about teaching

contents and knowledge; guide on discovering studying
documents…
-Working time: By appointment
- Venue (location): Department Office

Student’s preparation Reading before classes

Meeting 6.Chapter 6: Application of Business Analytics

Meeting Chapter 8
Lesson Learning
Teaching
CLOs Outcomes Content Assessments Materials
activities
(LLOs)
CLO1 Application - Lecture Case study - Curriculum
LLO14: To
CLO4 of Business - Practice, - Assigned
understand the
CLO8 seminar... books and
application of BA in Analytics
31 ClO9 documents
business and
CLO10 organization decision
CLO5 making process

Tutorials - Content: consult, answer questions about teaching

contents and knowledge; guide on discovering studying
documents…
-Working time: By appointment
- Venue (location): Department Office

Student’s preparation Reading before classes

7. COURSE POLICIES
The course policy is under the current training regulations

8. COURSE ASSESSMENT
8.1. Matrix of Course Learning Outcome Evaluation
Mid-term
Participation Final Exam
CLO Level Assignment
(30%) (50%)
(20%)
CLO1 3 X X X
CLO2 4 X X X
CLO3 3 X X X
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CLO4 3 X X X
CLO5 4 X X X
CLO6 3 X X X
CLO7 3 X X X
CLO8 4 X X X
CLO9 3 X X X
8.2. The rubric of Course Evaluation
* Formative assessment
Rubric 1: Participation evaluation
Evaluation Rate Distinction Merit Pass Below Bad
criteria (%) (8,5-10) ( 7,0-8,4) (5,5-6,9) Pass <4,0
(4,0-5,4)

In-class 70 Attend all Absence of Absence of 3- Absence Absence

attendance meetings 1-3 6 meetings of 6-9 of more
meetings meetings than 9
meetings
Homework/ 30 - Fully - Positively - Hardly - Have to Only
assignment/In- committed committed committed have attend
class in-class in-class in-class lecturer’s classes
discussion/pres activities activities activities actions to but do not
entation - Submit all - Submit all - Submit all commit participat
the assigned the the assigned in-class e in-class
homework assigned homework activities activities
and homework and - Lack of and not
assignments and assignments submitted submit
assignment assignme homewor
s nts and k and
homewor assignme
k nts

* Midterm Test
Rubric 2: Mid-term problem solving

Criteria Rate (%) Distinction Merit Pass Below Pass Bad

(8,5-10) ( 7,0-8,4) (5,5-6,9) (4,0-5,4) <4,0
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Solving Solving Solving Solving Solving less

Level of
85%-100% 75%-85% 60%-75% 45%-60% than 45% of
solving 100
of the of the of the of the the problem
problem
problem problem s problem problem

* Final Assignment
Rubric 3: Final

Criteria Rate Distinction Merit Pass Below Pass Bad

(%) (8,5-10) ( 7,0-8,4) (5,5-6,9) (4,0-5,4) <4,0

- 85%-100% - 75-85% - 60-70% - 50-60% - Accurately

accurately accurately accurately accurately answer less
answer all answer all answer all answer all than 50% of
the the the the the
requirement requirement requirement requirement questionnair
of the of the of the of the e
assignment assignment assignment assignment - Little or no
Information
50 - Accurate - Correct - Correct - Some useful
and content
and clear and useful and useful incorrect information
language information information information presented
used , clear but unclear and
throughout, structure structure irrelevant
clear content
structure

- High - High - Grammar - Grammar - Unclear

standard standard and and and flawed
grammar and grammar language language grammar and
Language 10
language and lack not language
language cohesivenes cohesive
s
- Develop - Critical - Clear - Uncritical No evidence
own ideas appraisal of evidence of use of of wider
through sources wider sources reading and
investigation - Good use reading - Irrelevant refereed
Idea,
- of referral - Use sources sources
suggestion
Demonstrate sources relevant
and 40
a critical referred
recommend
understandin sources
ation
g of sources
- Good use
of referred
sources

DEAN LECTURER
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Ha Xuan Linh Tran Minh Chau

Appendix: Detailed Syllabus Updating Process (Annually)

First Update:
- Summary of the 1st updated content of the syllabus: January 8,
2021
<Updater signs and
- Syllabus …… is updated according to the new output standards and
writes full name)
the new program which has been reviewed in 2020 for International
Business, to be applied from K10;
- The content of the module is adjusted according to the experience
of teaching the module ……. for advanced International Business
program at ISTNU and essential knowledge updates for practice;