Hogan Sample Report-Coaching
Hogan Sample Report-Coaching
Introduction
The Coaching Report is designed to guide you through the development planning process. The report will help you bring
together the results from the Leadership Forecast Reports (and any other assessment data you may have) and integrate
those results into a comprehensive development plan. You can make effective use of this report on your own or in
conjunction with a more formal coaching process. The report includes the following components:
Process Checklist
The process checklist shown below outlines the steps necessary to fully understand the large volume of information you
now have regarding your development and how to use the information to create a comprehensive development plan.
Before you begin to build your development plan, you should carefully read the next section outlining the Hogan
Development Model. The model provides an excellent overview of the steps involved in creating a development plan.
This report follows the sequence of steps listed below beginning with the section following the Hogan Development
Model.
General Model
One of the most difficult challenges associated with development is sifting through performance data and targeting areas
for change. The Hogan Development Model is a simple way of meeting this challenge. The model has three components:
Behavioural Attributes, Competency Domains, and Job Performance. Behavioural Attributes describe "why we do what
we do." Competency Domains describe "what we do and how we do it." Job Performance represents the requirements
necessary to be successful in a job. If you have development information on your Behavioural Attributes and Competency
Domains, you can relate that information to job requirements. Accurately targeting development is a matter of choosing
those areas that you can reasonably expect to change and, if you make the change, it will produce a noticeable
performance improvement. The best targets are those that will produce the most improvement with the least amount of
effort to change.
Competency Domains
Business Skills
Leadership Skills
Interpersonal Skills
Intrapersonal Skills
Job Performance
An appropriate development target should have a significant impact on job performance. If you understand the
requirements of the job that impact successful performance, then targeting development is a matter of lining up the
three components of the model. You should think about job requirements in terms of the Competency Domains. In other
words, consider the competencies responsible for successful performance and group them according to the four
domains. The domains will then serve as an organising structure for all development planning activities. Your manager is
probably the best source of information regarding those competencies most responsible for successful performance.
Competency Domains
Competency Domains are clusters of competencies that tend to go together. They are best measured using on-the-job
behavioural examples obtained through feedback. This can be done systematically using a 360 rating process or by
simply asking for feedback from those individuals that know your work best. Four domains capture most of the
competencies that commonly occur in business. Business Skills include competencies that can be done on your own and
usually are thoughtful in nature. Leadership Skills include competencies used in managing others. Interpersonal Skills
encompass competencies used in getting along with others. Finally, Intrapersonal Skills refer to competencies considered
to be at the core of how one approaches any work assignment.
The Competency Domains have an important developmental relationship to each other. Intrapersonal Skills develop
early in life followed by Interpersonal, Leadership, and Business Skills. The earlier in life a skill is developed, the more
difficult it is to change. For example, planning skills (Business Skills Domain) are much easier to develop than initiative
(Intrapersonal Skills Domain). This distinction should be considered when choosing development targets.
• Vision
Business Skills • Problem Solving
• Planning
• Delegation / Empowerment
Leadership Skills • Coaching
• Managing Performance
• Approachability
Interpersonal Skills • Listening
• Building Relationships
• Action Orientation
Intrapersonal Skills • Initiative
• Composure
Behavioural Attributes
Behavioural Attributes are best measured by assessment inventories that are capable of looking beyond a small sample
of behaviours to provide a description of "why" those behaviours occur in the first place. Behavioural Attributes are
comprised of personality characteristics, cognitive abilities, and motivational characteristics. The Leadership Forecast
Potential Report and Challenge Report both provide excellent measures of personality characteristics. A measure of
critical thinking such as the Watson-Glaser Critical Thinking Inventory is a good measure of cognitive abilities.
Motivational characteristics speak to our wants and desires and are often manifested in our values. The Leadership
Forecast Values Report provides a good understanding of motivational characteristics. Understanding your personality
characteristics, cognitive ability, and motivational characteristics is the foundation for development. Knowing "why you
do what you do" often dictates the targets you are likely to be successful in changing. It may also dictate the change
strategy with the highest probability of success.
Personality Characteristics
Motivational Characteristics
Sales jobs have many critical requirements including planning (Business Skills), listening (Interpersonal Skills), and
initiative (Intrapersonal Skills). In analyzing the sales job, you find that initiative is the most important competency
followed by listening, then planning. In reviewing Competency Domain data (from your 360 ratings), you were rated high
in initiative, but low in listening and planning.
Turning to data on your Behavioural Attributes, you were somewhat low on personality characteristics associated with
listening and planning. Since you have Competency Domain and Behavioural Attribute data that indicate weaknesses in
listening and planning, which one should be the primary target for development? You have to use some judgment at this
point. Since listening was rated as more important to success than planning, it would be reasonable to target listening.
However, it is important to realise that your listening skills develop long before your planning skills and will be a more
challenging development target. You essentially have to balance the development challenge with the potential impact on
successful job performance. In this case, it would be reasonable to conclude that, as a sales person, listening skills take
priority over planning skills.
The following pages will help you apply this model in building a development plan for your target job.
Review your multi-rater data and think about what the results reveal about your strengths and opportunities for
development in each of the competency domains. Note your strengths and opportunities in the space provided and write
down the specific multi-rater item (or statement) that was most important in leading you to your conclusions.
Strengths:
BUSINESS
Opportunity:
Strengths:
LEADERSHIP
Opportunity:
INTERPERSONAL
Strengths:
Opportunity:
INTRAPERSONAL
Strengths:
Opportunity:
Performance Strengths
Personal Impact
Low keyed and seemingly relaxed, you will not mind letting others be in charge and generally will avoid the “political
behaviour” that is sometimes necessary to advance in an organisation. Because you tend not to seek leadership roles,
your career promotions most likely will be based on technical competence rather than by maintaining a high profile
within the organisation. You appear friendly, outgoing, and approachable, but you are willing to listen and let others talk.
Interpersonal Skill
You are a pleasant and tolerant person, but one who will take a stand when necessary. You are reasonably planful and
careful about procedures, but also able to be flexible enough to change directions when necessary.
Social Interests
You seem equally happy working by yourself or as part of a team. You enjoy meeting new people, but you also like having
time to yourself. You like people, but you do not need constant interaction. You enjoy assisting and developing others,
especially those who need the most help. You help others because it is the right thing to do. You also think it is important
to pay attention to staff morale, communicate with staff regularly, ask them for feedback, and to encourage and support
their efforts. You seem to prefer a balance between change and diversity on the one hand, and stability and uniformity on
the other. You are neither liberal nor conservative in management style; you seem to have a natural preference for
moderation and compromise. You value the lessons of the past but are willing to experiment for the future.
Entrepreneurial Values
You seem to have a sensible attitude toward money; although you appreciate its value, you are not preoccupied by
compensation issues. You judge yourself in part by income potential, but you also take pride in family, friends, and leisure
time activities. You prefer to minimise risk and uncertainty; you like expectations to be spelled out and performance
standards to be made explicit. You would rather be safe than sorry, which means that you will take few foolish chances,
but you may also be reluctant to take the chances necessary to advance your career.
Challenges
Reactions to Others
You seem to be an energetic and enthusiastic person, but one who tends to be easily annoyed or disappointed with other
people’s performance. As a result, at times you may seem somewhat irritable, critical, and willing to give up on people or
projects. You seem to be quite insightful about others’ motives and intentions, but somewhat thin-skinned and easily
offended. Under pressure, others may see you as mistrustful, uncooperative, or argumentative. You are a careful person
who rarely makes silly mistakes. At the same time, however, you may be too careful and, as a result, may seem slow to act
or make decisions, and reluctant to take any risks. You are a sturdy person who can stand up to criticism and adversity.
Nonetheless, because you can be reserved, others may think you are aloof, detached, and unconcerned about their
interests. Because you are so stoic, others may not know what is on your mind. You also dislike being interrupted, can be
sceptical of others’ competency, and possibly you are hard to coach.
Reactions to Authority
You seem somewhat tolerant and flexible, but may be inconsistent in your standards for evaluating others’ work,
sometimes being too strict and other times too lenient. You seem attentive, cooperative, and like consensus rather than
controversy. On the other hand, you may seem reluctant to take a stand or make independent decisions and perhaps too
eager to please your boss.
Career Development
When Strengths Become Weaknesses—Development feedback for Mr. Score-Average
You tend to be somewhat defensive and may take things personally. As such, periodically remind yourself to lighten up
and perhaps even practice stress management. In view of your tendency to be somewhat passive in social settings, you
would benefit from training (assertiveness and/or public speaking)—if needed for the current or future job—to enhance
your willingness to speak up and take initiative. You should be reminded to talk regularly with your co-workers, to ask
them questions, and seek their advice. The goal is for you to achieve a balance between the social and technical aspects
of work. You should anticipate others' expectations during interactions and respect their needs. You should be positive
and remember that you can gain others’ trust by being rewarding and honest in interactions with them. Remember to be
patient when others make mistakes—typically, others do not make errors on purpose. You should stay open to change
and be flexible in uncertain situations. When making decisions, you should remember that you may never have all
relevant information, but should still decide promptly. Make an effort to prioritise work, keeping in mind that not every
task requires equal time or attention. There’s a big picture for every organisation—it is the strategy and vision for the
business. Make sure you understand it, able to talk about it, and can determine how your activities contribute to this
larger picture. Because you are not particularly interested in traditional education, you should make an effort to read, to
take advantage of training opportunities, and encourage others to do the same. You should identify your preferred modes
of learning (e.g., videotapes, audio tapes, on-the-job, etc.) and incorporate these in to your development planning
process.
In the previous step, you reviewed a summary of the three Leadership Forecast Reports. You are now ready to complete
an in-depth review of the individual reports. We suggest you read all three reports before completing this section. Once
you have read the reports, you should go back, and beginning with the Potential Report, review and record strengths and
opportunities for development in each of the competency domains. Do the same for the Challenge and Values Reports.
Keep in mind that it is not necessary to list something in every box. Only record the strengths and opportunities that are
pertinent to your job success.
Domains Using the assessment data from Step 4, Using the 360 data (or statements) from Describe behaviours that need to change
describe the results that indicate why you Step 2, list items that led you to select in order to improve your performance.
do what you do. behaviours needing improvement.
BUSINESS
LEADERSHIP
INTERPERSONAL
INTRAPERSONAL
If an in-house approach is not available or if you are looking for an alternative, the following two approaches should be
considered.