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Different Approaches To Sentiment Analysis

Sentiment analysis is a technique used to examine the emotional tone in text through natural language processing and machine learning. There are five main types: emotion detection, aspect-based, fine-grained, multilingual, and intent analysis. Sentiment analysis can help businesses understand customer feedback and opinions to make better decisions. While it provides advantages, there are also challenges to implementing sentiment analysis accurately due to contexts, sarcasm, negations, and ambiguities in language. The future of sentiment analysis is promising with applications in politics, crisis prevention, and market trend analysis.

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Eshaan Pandey
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15 views

Different Approaches To Sentiment Analysis

Sentiment analysis is a technique used to examine the emotional tone in text through natural language processing and machine learning. There are five main types: emotion detection, aspect-based, fine-grained, multilingual, and intent analysis. Sentiment analysis can help businesses understand customer feedback and opinions to make better decisions. While it provides advantages, there are also challenges to implementing sentiment analysis accurately due to contexts, sarcasm, negations, and ambiguities in language. The future of sentiment analysis is promising with applications in politics, crisis prevention, and market trend analysis.

Uploaded by

Eshaan Pandey
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Different Approaches to Sentiment Analysis.

By Coding Ninjas - Eshaan Pandey

Hello Readers….

Today ,most of you learners would be using various social media


applications in your day-to-day lives. The rapid growth of Internet-
based applications, such as social media platforms and blogging
applications, has resulted in comments and reviews concerning day-to-
day activities. If we have a look at the data, five hundred million tweets
are posted on Twitter every single day, Instagram has nine hundred
million active users monthly, and these users generate three million
comments daily on Reddit.
So around the globe huge amount of data is being generated daily and
companies who study this data find it very difficult to understand the
users. So how can we make use of this data constructively? In that
case, Sentiment Analysis comes into the picture.

Businesses use sentiment analysis tools such as to assess the sentiment


value of their brands, goods, or services. Customer feedback analysis is
one of the most used applications of sentiment analysis. Customers’
emotions/sentiments can be analyzed and evaluated using the
sentiment analysis software.

Let’s take a deep dive into Sentiment Analysis and look at its various
approaches and understand why it plays such a vital role.

Firstly, let’s understand what is Sentiment Analysis. In simple words, It


is a machine learning and natural language processing (NLP) technique
used to examine the emotional tone conveyed by the user in any piece
of text or sentence. It is the process of gathering and analyzing people’s
opinions, thoughts, and impressions regarding various topics, products,
subjects, and services. People’s opinions can be beneficial to
corporations, governments, and individuals for collecting information
and making decisions based on opinions and act accordingly. The
emotional tone or the feedback here could be positive, negative, or,
neutral.

There are total 5 types of Sentiment Analysis techniques namely :


1. Emotion Detection Sentiment Analysis

2. Aspect Based Sentiment Analysis

3. Fine-Grained Sentiment Analysis

4. Multilingual Sentiment Analysis

5. Intent Sentiment Analysis

Now, let us understand each type of Sentiment Analysis in detail

In Emotion detection analysis.


The emotion of an individual is identified. It performs well if multiple
modalities are present in context. Emotion Recognition is already used
in facial expressions from video, spoken expressions from audio, and,
written expressions in form of text. In Emotion Detection Sentiment
Analysis, various probabilities are checked and the expression with the
highest probability is selected. Currently use of technologies to help
people with emotion recognition is a relatively nascent research area.

Now, Aspect Based Sentiment Analysis is used to break down aspects


i.e components of a product or service and, then allocates each text a
sentiment level i.e positive, negative, or, neutral.

Heading on to Multilingual Sentiment Analysis. It is done in multiple


languages as it incorporates complex neural network architectures.
There are many pre-trained models created in Multilingual Sentiment
Analysis. A pre-trained model is tested with a huge number of datasets.
The most popular training models are BERT by
Google, XLNET, and XLNET2.

Fine-Grained Sentiment Analysis is operated at a text and sentence


level. It generates a result by labeling the feedback at many levels i.e
Very Positive, Positive, Neutral, Negative, or Very Negative feedbacks.
This is the most preferred way of Sentiment Analysis and is used by
social media companies or businesses to understand their customer.
The result helps the companies to notice where they are lacking and act
accordingly.

Lastly, Intent analysis is the method of analyzing text data to determine


the author’s intent or, in simple words we can say it as an intent
detection. Many human behaviors and actions are motivated by
motives, and knowing intentions will help you recognize these
behaviors.

The advantages of Sentiment analysis are:

 -Recognizing your consumer base which helps in taking important


corporate decisions for the company.

 -Developing and assessing a marketing campaign according to the


data published.

 -Improving customer services.

 -Crisis management.

 -Increased revenue from sales.

Although Sentiment Analysis has many advantages and has proven


beneficial for corporations, implementing it is not always an easy task
as there are various hurdles for e.g

 -Sometimes sentences can be taken out of context.


 -Irony and sarcasm in sentences.

 -Sentences that include a negation, for e.g “This will be his first and
last masterpiece”.

 -Sentences of ambiguity.

Now let us look at the future aspects of Sentiment Analysis.

Sentiment analysis in the future will step into many new areas of
applications such as:

 -Understanding and predicting political opinions and polls.

 - Preventing PR crisis.

 -Increasing morale and boost the productivity of the company by


listening to the employees.

 -Predicting and analyzing market trends.


The brands will continue to use this tool and obtain data for their
benefit, but so will individuals in the public eye, governments, nonprofit
organizations, education centers and so much more.

The future of sentiment analysis is limitless and continuous improving


of it will be make people’s lives easier.

That’s all for it today.

Thank You for reading.

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