COURSE OUTLINE FOR

PROFESSIONAL
STUDIES
CERTIFICATES
DIPLOMAS
ADVANCE DIPLOMAS

PATHS Online University P. O. Box

1121, Clayton, NC 27528 Website:
www.pathsuafrica.education Email:
[email protected]
Phone: +1 919 771 884
 SHORT BACKGROUND/PROFILES

PATHS University is a reputable institution committed to delivering

high-quality professional development courses. With a legacy of
academic excellence, PATHS University has established itself as a
leading provider of online education. Our courses are designed to
enhance skills, knowledge, and career prospects for professionals
across various industries.

BENEFITS F OUR PROFESSIONAL COURSES

• Career Advancement: Our courses equip learners with practical

skills and knowledge directly applicable to their careers, giving them
a competitive edge.
• Flexible Learning: Online courses allow learners to study at
their own pace, fitting education around their work and personal
commitments.
• Industry-Relevant Content: Courses are developed by industry
experts, ensuring that the content is up-to-date and aligned with the
latest industry trends.
• Networking Opportunities: Interact with professionals from
diverse backgrounds, expanding your professional network and
learning from peers.
• Recognized Credentials: Earn certificates, diplomas, or Advance
diplomas that are recognized and valued by employers globally.

TUTORS

Our courses are taught by experienced industry professionals and

subject matter experts. These tutors bring practical insights and real-
world experience into the virtual classroom, enhancing the learning
experience and ensuring that students gain valuable insights.

UNIVERSITY MANAGEMENT

PATHS University is led by a distinguished team of academic and

administrative professionals. The university's management is
dedicated to ensuring the highest standards of education, fostering
innovation, and creating an environment conducive to learning and
personal growth.

LEARNING MANAGEMENT SYSTEM(LMS)

We utilize a state-of-the-art Learning Management System (LMS) to

deliver our courses. The LMS provides a user-friendly interface for
students to access course materials, submit assignments, interact
with instructors and peers, and track their progress. It also includes
features for live sessions, discussion forums, and assessment tools.

AVAILABLE COURSES

PATHS University offers a wide range of online certificate, diploma,

and advance diploma courses in various fields, including:

CERTIFICATE COURSES

1. Digital Marketing Essentials

2. Introduction to Project Management
3. Basic Graphic Design Principles
4. Introduction to Data Analysis
5. Social Media Management Basics
6. Introduction to Entrepreneurship
7. Time Management and Productivity
8. Basics of Human Resource Management
9. Fundamentals of Supply Chain Management
10. Cybersecurity Awareness
11. Health and Wellness in the Workplace

DIPLOMA COURSES

1. Advanced Digital Marketing Strategies

2. Professional Business Communication
3. Advanced Financial Management
4. Advanced Project Management
5. Advanced Graphic Design Techniques
6. Data Analytics and Visualization
7. Strategic Leadership and Team Management
8. Advanced Social Media Marketing
9. Conflict Resolution and Negotiation Skills
10. Advanced Supply Chain Management
11. Cybersecurity Management and Best Practices
12. Monitoring and Evaluation
13. Facility Management
14. Estate Management
15. Education Administration
16. Procurement and Contract Management
17. Project Appraisal for Donor Funded Projects
18. Project Risk Management
19. Proposal Writing & Fundraising Training Workshop
20. Business Planning & Management

ADVANCE DIPLOMA COURSES

1. Strategic Digital Marketing Management

2. Advanced Business Communication Strategies
3. Financial Strategy and Decision Making
5. Strategic Project Management
6. Advanced Data Science and Analytics
7. Advanced Programming and Software Development
8. Leadership and Change Management
9. Advanced Strategic Management
10. Advanced Monitoring and Evaluation
11. Human Resource Management
 COURSE STRUCTURE AND OUTLINE
CERTIFICATE COURSES

1. Digital Marketing Essentials:

▪ Introduction to Digital Marketing (1 week)
▪ Social Media Marketing (2 weeks)
▪ Search Engine Optimization (SEO) (1 week)
▪ Pay-Per-Click Advertising (1 week)
▪ Email Marketing (1 week)
▪ Content Marketing (1 week)
▪ Analytics and Reporting (1 week)
▪ Total Duration: 8 weeks

2. Introduction to Project Management:

▪ Project Lifecycle and Phases (1 week)
▪ Scope Definition and Planning (1 week)
▪ Time and Resource Management (2 weeks)
▪ Risk Assessment and Management (1 week)
▪ Communication and Stakeholder Engagement (1 week)
▪ Project Documentation (1 week)
▪ Total Duration: 7 weeks

3. Basic Graphic Design Principles:

▪ Introduction to Design Software (1 week)
▪ Typography and Font Usage (1 week)
▪ Color Theory (1 week)
▪ Layout and Composition (1 week)
▪ Image Editing Basics (1 week)
▪ Creating Simple Graphics (1 week)
▪ Total Duration: 6 weeks
4. Introduction to Data Analysis:
▪ Introduction to Data and Data Types (1 week)
▪ Data Collection and Cleaning (2 weeks)
▪ Data Visualization (1 week)
▪ Descriptive Statistics (2 weeks)
 ▪ Introduction to Excel or Data Analysis Tools (1 week)
▪ Total Duration: 7 weeks

5. Social Media Management Basics:

▪ Social Media Platforms Overview (1 week)
▪ Content Planning and Scheduling (1 week)
▪ Engagement and Community Management (2 weeks)
▪ Social Media Advertising (1 week)
▪ Analytics and Insights (1 week)
▪ Total Duration: 6 weeks

6. Introduction to Entrepreneurship:
▪ Basics of Entrepreneurship (1 week)
▪ Idea Generation and Validation (1 week)
▪ Business Planning and Models (2 weeks)
▪ Marketing and Customer Acquisition (1 week)
▪ Financial Basics for Entrepreneurs (2 weeks)
▪ Total Duration: 7 weeks

7. Time Management and Productivity:

▪ Time Management Techniques (1 week)
▪ Prioritization and Goal Setting (1 week)
▪ Overcoming Procrastination (1 week)
▪ Effective Scheduling and Planning (1 week)
▪ Tools for Productivity (1 week)
▪ Total Duration: 5 weeks

8. Basics of Human Resource Management:

• Introduction to HR Management (1 week)
• Recruitment and Selection (2 weeks)
• Employee Training and Development (1 week)
• Performance Appraisal (1 week)
• HR Policies and Legal Considerations (2 weeks)
• Total Duration: 7 weeks

9. Fundamentals of Supply Chain Management:

▪ Introduction to Supply Chain (1 week)
▪ Inventory Management (2 weeks)
▪ Logistics and Distribution (1 week)
▪ Procurement and Sourcing (1 week)
▪ Supply Chain Optimization (2 weeks)
▪ Total Duration: 7 weeks

10. Cybersecurity Awareness:

▪ Introduction to Cybersecurity (1 week)
▪ Online Threats and Risks (1 week)
▪ Protecting Personal and Business Data (1 week)
▪ Secure Browsing and Online Behavior (1 week)
▪ Cybersecurity Best Practices (1 week)
▪ Total Duration: 5 weeks

11. Health and Wellness in the Workplace:

▪ Understanding Workplace Wellness (1 week)
▪ Physical and Mental Health Considerations (2 weeks)
▪ Stress Management Techniques (1 week)
▪ Creating a Healthy Work Environment (1 week)
▪ Balancing Work-Life and Well-being (1 week)
▪ Total Duration: 6 weeks
 COURSE STRUCTURE AND OUTLINE
DIPLOMA COURSES

1. Advanced Digital Marketing Strategies:

▪ Social Media Marketing Strategies (2 weeks)
▪ Content Marketing and SEO Techniques (2 weeks)
▪ Advanced PPC and Display Advertising (2 weeks)
▪ Data-Driven Marketing and Analytics (2 weeks)
▪ E-commerce Strategies (2 weeks)
▪ Total Duration: 10 weeks

2. Professional Business Communication:

▪ Effective Written Communication (2 weeks)
▪ Verbal Communication Skills (2 weeks)
▪ Business Presentation Techniques (2 weeks)
▪ Cross-Cultural Communication (2 weeks)
▪ Conflict Resolution and Difficult Conversations (2 weeks)
▪ Total Duration: 10 weeks

3. Advanced Financial Management:

▪ Financial Analysis and Reporting (3 weeks)
▪ Budgeting and Forecasting (2 weeks)
▪ Capital Budgeting and Investment Analysis (3 weeks)
▪ Risk Management in Finance (2 weeks)
▪ International Financial Management (2 weeks)
▪ Total Duration: 12 weeks

4. Advanced Project Management:

▪ Project Initiation and Planning (2 weeks)
▪ Scope Management and Change Control (2 weeks)
▪ Resource Allocation and Management (3 weeks)
▪ Project Quality and Risk Management (3 weeks)
▪ Stakeholder Engagement and Communication (2 weeks)
 ▪ Total Duration: 12 weeks

5. Advanced Graphic Design Techniques:

▪ Advanced Typography and Layout Design (2 weeks)
▪ Branding and Identity Design (2 weeks)
▪ Advanced Image Manipulation and Retouching (3 weeks)
▪ 3D Graphics and Animation (3 weeks)
▪ Interactive and UX Design (2 weeks)
▪ Total Duration: 12 weeks

6. Data Analytics and Visualization:

▪ Data Collection and Cleaning (2 weeks)
▪ Data Analysis and Interpretation (3 weeks)
▪ Data Visualization Techniques (3 weeks)
▪ Statistical Tools and Techniques (3 weeks)
▪ Predictive Analytics (2 weeks)
▪ Total Duration: 13 weeks

7. Strategic Leadership and Team Management:

▪ Leadership Theories and Styles (2 weeks)
▪ Strategic Planning and Decision Making (3 weeks)
▪ Leading High-Performance Teams (3 weeks)
▪ Change Management and Innovation (2 weeks)
▪ Ethical Leadership (2 weeks)
▪ Total Duration: 12 weeks

8. Advanced Social Media Marketing:

▪ Advanced Social Media Strategies (3 weeks)
▪ Influencer Marketing and Partnerships (2 weeks)
▪ Social Media Advertising Optimization (3 weeks)
▪ Social Media Analytics and ROI (2 weeks)
▪ Crisis Management in Social Media (2 weeks)
▪ Total Duration: 12 weeks
9. Conflict Resolution and Negotiation Skills:
▪ Understanding Conflict Dynamics (2 weeks)
▪ Negotiation Techniques and Strategies (3 weeks)
▪ Mediation and Conflict Resolution Processes (3 weeks)
▪ Cross-Cultural Negotiations (2 weeks)
▪ Total Duration: 10 weeks

10. Advanced Supply Chain Management:

▪ Supply Chain Strategy and Planning (3 weeks)
▪ Inventory Optimization and Demand Forecasting (3 weeks)
▪ Logistics and Distribution Management (3 weeks)
▪ Supplier Relationship Management (2 weeks)
▪ Total Duration: 11 weeks

11. Cybersecurity Management and Best Practices:

▪ Cybersecurity Frameworks and Standards (2 weeks)
▪ Threat Detection and Incident Response (3 weeks)
▪ Risk Assessment and Mitigation (3 weeks)
▪ Security Policies and Compliance (2 weeks)
▪ Total Duration: 10 weeks

12. Effective Leadership Communication:

▪ Communication Styles and Impact (2 weeks)
▪ Leading Difficult Conversations (2 weeks)
▪ Storytelling for Leaders (2 weeks)
▪ Persuasive Communication (2 weeks)
▪ Total Duration: 8 weeks
13. Monitoring and Evaluation:
▪ Introduction to Monitoring and Evaluation (2 weeks)
▪ Developing M&E Frameworks (3 weeks)
▪ Data Collection and Analysis (3 weeks)
▪ Impact Assessment and Reporting (2 weeks)
▪ Total Duration: 10 weeks
14. Facility Management:
▪ Introduction to Facility Management (2 weeks)
▪ Space Planning and Design (3 weeks)
▪ Maintenance and Operations (3 weeks)
▪ Sustainability in Facility Management (2 weeks)
▪ Total Duration: 10 weeks

15. Estate Management:

▪ Real Estate Market Analysis (3 weeks)
▪ Property Valuation Techniques (3 weeks)
▪ Property Development and Investment (3 weeks)
▪ Real Estate Laws and Regulations (2 weeks)
▪ Total Duration: 11 weeks

16. Education Administration:

▪ Educational Leadership and Management (3 weeks)
▪ Curriculum Development and Assessment (3 weeks)
▪ Student Affairs and Support Services (3 weeks)
▪ Educational Policy and Ethics (2 weeks)
▪ Total Duration: 11 weeks

17. Procurement and Contract Management:

▪ Procurement Strategies and Supplier Selection (3 weeks)
▪ Contract Negotiation and Management (3 weeks)
▪ Legal Aspects of Procurement (2 weeks)
▪ Total Duration: 8 weeks
18. Strategic Policy Planning for Public Service:
▪ Public Policy Development and Analysis (3 weeks)
▪ Policy Implementation and Evaluation (3 weeks)
▪ Stakeholder Engagement in Policy (2 weeks)
▪ Total Duration: 8 weeks
19. Team Leadership and Management:
▪ Building High-Performing Teams (3 weeks)
▪ Team Dynamics and Conflict Resolution (3 weeks)
▪ Motivating and Engaging Teams (2 weeks)
▪ Total Duration: 8 weeks

20. Project Appraisal for Donor Funded Projects:

▪ Introduction to Donor Funded Projects (2 weeks)
▪ Project Appraisal Techniques (3 weeks)
▪ Social and Environmental Impact Assessment (3 weeks)
▪ Total Duration: 8 weeks

21. Project Risk Management:

▪ Risk Identification and Assessment (3 weeks)
▪ Risk Mitigation Strategies (3 weeks)
▪ Risk Monitoring and Contingency Planning (2 weeks)
▪ Total Duration: 8 weeks

22. Proposal Writing & Fundraising Training Workshop:

▪ Introduction to Proposal Writing (2 weeks)
▪ Developing Effective Proposals (3 weeks)
▪ Fundraising Strategies and Campaigns (3 weeks)
▪ Total Duration: 8 weeks

23. Business Planning & Management:

▪ Business Plan Development (3 weeks)
▪ Financial Planning and Projections (3 weeks)
▪ Business Strategy and Implementation (3 weeks)
▪ Total Duration: 9 weeks
 COURSE STRUCTURE AND OUTLINE
ADVANCE DIPLOMA COURSES

1. Strategic Digital Marketing Management:

▪ Advanced Digital Marketing Strategies (2 Months)
▪ Data-Driven Marketing and Decision Making (2 Months)
▪ Digital Marketing Analytics and ROI (2 Months)
▪ E-commerce and Online Sales Strategies (2 Months)
▪ Emerging Technologies in Marketing (2 Months)
▪ Total Duration: 10 months

2. Advanced Business Communication Strategies:

▪ Effective Written and Verbal Communication (2 Months)
▪ Strategic Business Presentations (2 Months)
▪ Cross-Cultural Communication and Global Business ( 2 months)
▪ Crisis Communication and Reputation Management (2 Months)
▪ Total Duration: 8 Months

3. Financial Strategy and Decision Making:

▪ Financial Analysis and Forecasting (2 Months)
▪ Capital Budgeting and Investment Strategies (3 Months)
▪ Risk Management and Derivatives (2 Months)
▪ Corporate Finance and Mergers & Acquisitions (2 Months)
▪ Total Duration: 9 Months

4. Strategic Project Management:

▪ Project Strategy and Alignment (2 Months)
▪ Project Portfolio Management (2 Months)
▪ Advanced Risk Management and Mitigation (2 Months)
▪ Strategic Project Leadership (2 Months)
▪ Total Duration: 8 Months
5. Advanced Data Science and Analytics:
▪ Advanced Data Analysis Techniques (2 Months)
▪ Machine Learning and Predictive Analytics (3 Months)
▪ Big Data Management and Visualization (2 Months)
▪ Ethical Considerations in Data Science (1 Month)
▪ Total Duration: 8 months

6. Advanced Programming and Software Development:

▪ Advanced Programming Languages (3 Months)
▪ Software Architecture and Design Patterns (3 Months)
▪ Agile Development and Continuous Integration (3 Months)
▪ Software Quality Assurance and Testing (2 Months)
▪ Total Duration: 11Months

7. Leadership and Change Management:

▪ Leadership Theories and Approaches (2 Months)
▪ Strategic Leadership in Change Initiatives (2 Months)
▪ Leading Organizational Culture Transformation (2 Months)
▪ Ethical Leadership and Sustainability (2 Months)
▪ Total Duration: 8 months

8. Advanced Strategic Management:

▪ Strategic Thinking and Analysis (2 Months)
▪ Strategic Planning and Implementation (2 Months)
▪ Innovation and Competitive Strategy (2 Months)
▪ Global Strategic Management (2 Months)
▪ Total Duration: 8 Months
9. Advanced Monitoring and Evaluation:
▪ Monitoring and Evaluation Framework Design (2 Months)
▪ Advanced Data Collection and Analysis (2 months)
▪ Impact Assessment and Reporting (2 months)
▪ Adaptive Management and Continuous Improvement (1 month)
▪ Total Duration: 11 weeks
10. Human Resource Management:
▪ HR Strategy and Organizational Effectiveness (2 months)
▪ Talent Acquisition and Recruitment Strategies (2 months)
▪ Learning and Development in the Digital Age (2months)
▪ Employee Relations and Performance Management (2 weeks)
▪ Total Duration: 6 months 2 weeks

For inquiries regarding the professional courses

mentioned above, please feel free to contact the
Executive Director at
[email protected].