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Esports Yr2 Unit 10 Event Task 1

The document provides guidance for completing a task exploring how to engage an audience for an esports event. It includes questions about defining key audience analysis terms like demographics, psychographics, and call-to-action (CTA). Suggested audience groups for an event are students, elderly, and athletes. Examples of relevant events for each group are provided, like a music festival for students or fitness challenge for athletes. Ways different audience groups may engage with an event through social media, websites, newsletters, and word-of-mouth are outlined.

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226 views

Esports Yr2 Unit 10 Event Task 1

The document provides guidance for completing a task exploring how to engage an audience for an esports event. It includes questions about defining key audience analysis terms like demographics, psychographics, and call-to-action (CTA). Suggested audience groups for an event are students, elderly, and athletes. Examples of relevant events for each group are provided, like a music festival for students or fitness challenge for athletes. Ways different audience groups may engage with an event through social media, websites, newsletters, and word-of-mouth are outlined.

Uploaded by

api-630381870
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet


(U10, LO1: AC 1.1&1.2)

You are required to complete the tasks on this sheet and place the content in your Weebly section called
UNIT 10 CONTENT CREATION FOR AN EVENT

Wherever you use a quote from any other source, please say where you got it from or it could result in a PLAGIARISM
mark which would automatically fail the unit.

Task 1:
Research and analysis of the audience (U10:LO1_AC1.1)
Please answer ALL boxes in order to pass this section.

Question/task Answer
In your own words explain what a Characteristics of people within a population such as gender, occupation or
demographic is? religion.

In your own words explain what a Grouping people based on their attitudes, personality and other
psychographic is? psychological traits

Telling an audience what they should do such as saying “Buy Now” next to
one of your products or saying that they only have a limited amount of time
In your own words explain what CTA to buy a product. People will be more likely to buy your product if they
means? think they won’t be able to get it again.

It is a combination of demographics and psychographics to get a full


understanding of your target audience.
Who you are selling a product to, what are their interests and what do they
In your own word explain what an value in their life?
audience profile is? And how it might be For example, how much they earn, if they like animals and if they value
useful on this project? family life?
This is useful information to have as you can cater your content both visual
and audio, to what they like and appeal to their interests, this will make
them more likely to interact with your content or buy a product.
1.
Suggest at least 3 groups within society
Students
who might attend a festival / convention
style event. 2.
Elderly
3.
Provide examples in each box.
Athletes/ Fitness Enthusiat
Suggest an event for each group you have 1.
mentioned above, this should be relevant Students are often young and active and also very involved with trending
to their demographic. topics and social media. So, a music festival like Reading festival might
suit them as new music will be played and it will be a very loud and
energetic atmosphere.
2.Thaey might attend a convention for mor relaxing and slower activities
such as a book fair or gardening convention/competition.

3.
A fitness challenge event like Tough Mudder or London Marathon would
suit this demographic as they can meet people with the similar interest and
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

Exploring “Engaging With An Audience” worksheet


(U10, LO1: AC 1.1&1.2)
also test themselves and their fitness.
1.More likely to hear about the event through social media most likely
Tiktok Instagram or possibly WhatsApp. Could also hear about the event
through their education provider like a college newsletter or university
professor. Might also talk about the event to their classmate and teachers
at their place of education. cAn be a good idea to put posters and
advertisements in and around schools and colleges.

2.
How does the audience engage with the An older person is likely to hear about an event through a local or email
event before, during and after? newsletter, newspaper or the radio but aren’t likely to be on much social
EG social media, Websites etc media. But might have access to a computer and internet.
They may tell other elderly people they know to join them at the event.
Provide examples in each box. After the event they might talk to people in their family or leave an online
review.
3.
Very likely to be young so would probably hear about an event through
social media (short form media like Tiktok or Instagram would be effective
for this), television or maybe a website. During and after the event they will
probably make short forma social media posts on Instagram, tiktok or
twitter, It can be a good idea to integrate a hashtag to the event so people
can post about the event easier. They also might leave online reviews

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