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A Project Report

This document is a project report on product analysis submitted to the Head of Department of Management Sciences. It discusses what product analysis is, the benefits of conducting product analysis, why businesses need to use product analysis, how to conduct competitive analysis of products. It provides examples of analyzing various consumer products like soap, detergent powder, turmeric powder, wheat bread, and sunflower oil. The report aims to gain a deeper understanding of products to make informed decisions about their development, marketing, and sales.

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Priya
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27 views12 pages

A Project Report

This document is a project report on product analysis submitted to the Head of Department of Management Sciences. It discusses what product analysis is, the benefits of conducting product analysis, why businesses need to use product analysis, how to conduct competitive analysis of products. It provides examples of analyzing various consumer products like soap, detergent powder, turmeric powder, wheat bread, and sunflower oil. The report aims to gain a deeper understanding of products to make informed decisions about their development, marketing, and sales.

Uploaded by

Priya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A PROJECT REPORT

ON

“PRODUCT ANALYSIS”

DEPARTMENT OF MANAGEMENT
SCIENCES

Submitted To: Submitted By:


Dr.A.NIRMALRAJ A.PRIYADHARSAN
(Head Of Department)
TABLE OF CONTENT

● WHAT IS PRODUCT ANALYSIS

● BENEFITS OF PRODUCT ANALYSIS

● WHY BUSINESSES NEED TO USE PRODUCT

ANALYSIS

● COMPETITIVE ANALYSIS OF PRODUCT

● CONCLUSION
WHAT IS PRODUCT ANALYSIS ?

Product analysis is the process of collecting, analyzing,


and interpreting data about a product to understand its strengths, weaknesses, and
potential for improvement. It can be conducted by potential buyers, product managers,
and third-party reviewers.

The goal of product analysis is to gain a deeper understanding of the product so that
informed decisions can be made about its development, marketing, and sales.

BENEFITS OF PRODUCT ANALYSIS :

BENEFITS OF PRODUCT
ANALYSIS

⮚ Improved understanding of the product

⮚ Better decision-making

⮚ Increased customer satisfaction

⮚ Improved marketing and sales

⮚ Reduced risk

⮚ Improved understanding of the product: Product analysis can help to


identify the product's strengths and weaknesses, as well as its
potential for improvement. This information can be used to improve
the product or to develop new products that meet the needs of
customers.

⮚ Better decision-making: Product analysis can provide data-driven


insights that can be used to make better decisions about the
product. This can include decisions about development, marketing,
and sales.

⮚ Increased customer satisfaction: By understanding the needs of


customers, product analysis can help to improve the product and
make it more satisfying to use. This can lead to increased customer
satisfaction and loyalty.

⮚ Improved marketing and sales: Product analysis can help to identify


the target market for the product and develop effective marketing
and sales strategies. This can lead to increased sales and revenue.

⮚ Reduced risk: Product analysis can help to reduce the risk of failure.
By understanding the product's strengths and weaknesses,
businesses can make informed decisions about the product that will
help to minimize the risk of failure.

WHY BUSINESSES NEED TO USE PRODUCT ANALYSIS ?

❖ Product Analysis Is Necessary as It Allows You To Understand the Target


Market for Your Product.

You can’t create a product that people will want to buy if you don’t
know what they want. Product analysis helps you figure out the needs
and wants of your target market.This is essential to creating a successful
product.

❖ Product Analysis Is Also Necessary Because It Allows You To Understand


Your Competition.

To create a successful product, you need to know what your


competition is doing. Product analysis helps you understand the
strengths and weaknesses of your competition.This knowledge will help
you make decisions about improving upon their products and give you
an edge in the market.

❖ Product Analysis Is Necessary as It Allows You To Understand the Costs


Associated With Making and Selling Your Product.
In case you are unaware of how much it costs to make a product, you
won’t be able to deal with it for a profit. Product analysis helps you
understand all of the costs involved in creating and selling a product.

WHAT IS COMPETITIVE ANALYSIS ?


Competitive product
analysis is the process of collecting, analyzing, and interpreting data
about your competitors' products to understand their strengths and
weaknesses, as well as their strategies. This information can be used to
improve your own product or service, as well as your marketing and
sales efforts

STEPS INVOLVED IN COMPETITIVE ANALYSIS :

◆ Define your goals: What do you hope to achieve by conducting the


competitive product analysis? Do you want to improve your
product, your marketing strategy, or both?

◆ Identify your competitors: Who are your main competitors? What


products or services do they offer? What are their strengths and
weaknesses?

◆ Collect data: Collect data about your competitors' products, prices,


target markets, marketing strategies, and other relevant
information.

◆ Analyze the data: Analyze the data to identify opportunities to


improve your own product or service.

◆ Develop a plan: Develop a plan to implement the changes that you


have identified.

◆ Monitor your results: Monitor your results to see if the changes


have had the desired effect.
COMPETITIVE ANALYSIS OF PRODUCT :

✧ PRODUCT - SOAP

PRODUCT DOVE CINTHOL DETTOL SANTOOR HAMAM


NAME
YEAR 1993 1952 1936 1986 1931
ORIGIN UNITE INDIA UNITED INDIA INDIA
D KINGDOM
STATES
PARENT HUL GODREJ RECKITT WIPRO HUL
COMPANY

MARKET 9 12 8.5 13.5 10.5


SHARE
OWNED

PRODUCT 100 G 100G 100G 100G 100G


QUANTITY

MRP

WHOLESALE
PRICE

MARKUP

WHAT I BOUGHT AND THE REASON BEHIND IT?


In this Product 1 - SOAP Segment,I bought Cinthol because we use cinthol for
more than 13 Years and the reason behind it for that purchase is Cinthol contain
80.15 % of TFM Content and the Fragrance is also good

✧ PRODUCT - DETERGENT POWDER

PRODUCT TIDE SURF RIN ARIEL VANISH


NAME EXCEL

LAUNCHED 1946 1959 1946 1991 2005


IN
ORIGIN UNITED UNITED INDIA Belgium Netherlands
STATES KINGDOM
PARENT Procter UNILEVER UNILEVER Procter RECKITT
COMPANY &Gamble &Gamble
MARKET 18 17 10 15 5
SHARE
OWNED
PRODUCT 500 GM 500GM 500GM 500GM 500GM
QUANTITY

MRP

WHOLESALE
PRICE
MARKUP
WHAT I BOUGHT AND THE REASON BEHIND IT?

In this Product 2-Detergent Powder,I bought Tide Because Tide has a fresh,
clean scent that many people prefer and more over Tide is a very well-known
and trusted brand. It has been around for many years and has a reputation for
being a high-quality product Tide is not the cheapest detergent on the market,
but it is not the most expensive either. It is a good value for the money.Compare
to other detergent powder Tide own High Market share

✧ PRODUCT - TURMERIC POWDER

PRODUCT EVEREST AACHI TATA PATANJALI


NAME SAMPANN

LAUNCHED 1981 1995 2015 2006


IN

ORIGIN INDIA INDIA INDIA INDIA

PARENT Procter AACHI TATA PATANJALI


COMPANY &Gamble MASALA CONSUMER AYURVED
FOODS PRODUCTS LIMITED
MARKET 20 25 15 10
SHARE
OWNED

PRODUCT 50 GM 50GM 50GM 50GM


QUANTITY

MRP

WHOLESALE
PRICE

MARKUP
WHAT I BOUGHT AND THE RESON BEHIND IT?

In this product 3 - Turmeric Powder,I bought Aachi.Aachi turmeric powder has


a good taste and can be used in a variety of dishes and the foremost thing is
availability if we want to buy someone want to sell right in the case of Patanjali
we need to go that specific outlet or store and buy that it’s very difficult that’s
why i mean availability is the important thing in this FMCG Sector

✧ PRODUCT - WHEAT BREAD

PRODUCT MODERN AMUL BRITANNIA FRESHO


NAME
LAUNCHED 1965 1946 1892 2021
IN
ORIGIN EURPOE INDIA BRITISH INDIA

PARENT Grupo AACHI WADIA TATA


COMPANY Bimbo MASALA GROUPS CONSUMER
FOODS PRODUCTS
MARKET 35 25 10 15
SHARE
OWNED
PRODUCT 1 1 1 1
QUANTITY
MRP

WHOLESALE
PRICE
MARKUP

WHAT I BOUGHT AND THE REASON BEHIND IT?


Modern is a well-known and trusted brand .Modern Bread is available in most
supermarkets and convenience stores, making it easy to find and purchase. In
this case Modern is not only sale a bread they have many products with his
bread Actually they diversify the product like creme bite,sweet fills,muffins and
they did good distribution too not only in super markets also in retail stores That
why modern have 35 % of market share in india

✧ PRODUCT - SUNFLOWER OIL

PRODUCT FORTUNE GOLD SAFFOLA PATANJALI


NAME WINNER PURE
GOLD

LAUNCHED 2000 1993 1965 2006


IN

ORIGIN INDIA INDIA INDIA INDIA

PARENT ADANI KALEESUWAI MARICO PATANJALI


COMPANY WILMAR AYURVED
LIMITED
MARKET 20 15 12 10
SHARE
OWNED

PRODUCT 500 ML 500 ML 500 ML 500 ML


QUANTITY

MRP

WHOLESALE
PRICE

MARKUP
WHAT I BOUGHT AND THE REASON BEHIND IT?

Goldwinner is a well-known and trusted brand. It has been around for many
years and has a reputation for being a high-quality product.Fortune own high
market share but the Goldwinner marketing is odd.In recent time if you bought
a gold winner you get a voucher of Nyyka
CONCLUSION

In this Report, We’ve seen the Competitive analysis of the Products of each
segment that I finally bought, and the reason behind that purchase I discuss
what are the major factors that are missing in some products like Distribution,
Price, Availability, etc mainly Marketing, even in the last segment Fortune have
the high market share but i bought Goldwinner because influenced by the
advertisement. The data presented above is for the period 2022-2023, as reported
by Google. The proof for done the project is mentioned below

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