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Module 4 Unit 2B DRAFT

The group generated 5 business ideas related to sustainable fitness goals: 1) A solar-powered fitness tracker, 2) Eco-friendly biodegradable workout clothing, 3) A mobile fitness app for personalized workouts, 4) Energy-generating gym equipment, and 5) Fitness machine life cycle assessment consulting. The group selected the mobile fitness app idea because the growing demand for personalized fitness solutions makes it highly attractive. Developing such an app is also achievable with current technology. The fitness industry's consistent growth ensures the app's durability if continuously updated. The app could replace expensive trainers through personalized workouts and guidance, creating value for a wide range of users.

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0% found this document useful (0 votes)
37 views

Module 4 Unit 2B DRAFT

The group generated 5 business ideas related to sustainable fitness goals: 1) A solar-powered fitness tracker, 2) Eco-friendly biodegradable workout clothing, 3) A mobile fitness app for personalized workouts, 4) Energy-generating gym equipment, and 5) Fitness machine life cycle assessment consulting. The group selected the mobile fitness app idea because the growing demand for personalized fitness solutions makes it highly attractive. Developing such an app is also achievable with current technology. The fitness industry's consistent growth ensures the app's durability if continuously updated. The app could replace expensive trainers through personalized workouts and guidance, creating value for a wide range of users.

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DM5 NOPE
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Names of the group members: GENTREP

Espino Jerswin C FINALS ACTIVITY 3 (Group Activity)


Kristine Coteng Date: July 8 2023
Mark Palicos
Rainer Manzano
Precious Titiwa
(write only the names of those who participated in this activity)

EVALUATE ACTIVITY: (60 points)

- This activity is group work so you need to meet (online during our class time on Saturday, July 8) and discuss
the answers to the activity.
- NOTE: Develop the business ideas which you can use for the final project. Your output in Task #2 is what you
will work on in module 5, final requirement.

The Philippine Start-up challenge 2023 encourages you, young entrepreneurs, to develop innovative
ideas that have potential for business ventures.

Tasks:
1. Considering your line of discipline, generate at least 5 business ideas that responds
to the sustainable development goal identified. Briefly describe each of the business
ideas and its target market/s. Use the table below. You will be rated as to:
creativity/originality-20 points; content/focus-20; timeliness- 10 points

Business idea Description Group of users/market


(describe how will it solve the problem)

1. Renewable Energy Consulting People on the go, including outdoor enthusiasts, tourists,
 Trackkitaeh and individuals attending outdoor events who need to
charge their mobile devices while minimizing their carbon
This wearable gym equipment combines the functionality of footprint.
a fitness tracker with solar-powered technology. The device
harnesses solar energy to power its features, such as heart
rate monitoring, step counting, distance tracking, and sleep
analysis. It also connects to a smartphone app to provide
personalized fitness recommendations and progress
tracking.

2. Eco-Friendly Biodegradable Workout Clothing the target market for this product includes fitness
 Fitted enthusiasts, yoga practitioners, and individuals who
This business idea focuses on developing gym clothing prioritize sustainability in their purchasing decisions.
made from eco-friendly and biodegradable materials. The
workout clothing will be designed to provide comfort,
flexibility, and breathability, while also being sustainable
and environmentally friendly. These clothing items will be
made from materials such as organic cotton, bamboo fabric,
or recycled polyester, reducing the carbon footprint
associated with traditional gym clothing manufacturing.

3. Mobile Fitness App for Personalized Workouts The target market for this business would be tech-savvy
 Fitt-kana fitness enthusiasts and individuals seeking convenient and
sustainable fitness solutions.
this business idea involves developing a mobile fitness app
that provides personalized workout programs tailored to
individual goals and fitness levels. The app would
incorporate sustainable features such as eco-friendly
workout suggestions, energy-saving features, and the option
to track and offset carbon emissions associated with
transportation to fitness facilities. The AI-powered smart
fitness coach could be accessed through a mobile app or
integrated into fitness equipment such as treadmills,
exercise bikes, or strength training machines. AI-powered
smart fitness coaches are attractive due to their ability to
provide personalized guidance, convenience, and
continuous monitoring. They offer customized workout
plans, nutrition advice, and fitness strategies tailored to
individual needs, leading to more effective results. These
coaches are accessible through various devices, making
them convenient and adaptable to users' schedules and
preferences.

4. Energy-Generating Gym Equipment The energy-generating gym equipment could be used in


 Jimhand fitness centers, corporate gyms, and even home gyms,
allowing users to contribute to renewable energy generation
This business idea involves developing and manufacturing while exercising.
gym equipment that harnesses human energy to generate
electricity. The gym equipment, such as treadmills,
stationary bikes, and elliptical machines, would be equipped
with energy-capturing technologies that convert the
mechanical energy generated during workouts into
electrical energy. This energy could be stored or fed back
into the electrical grid. The equipment would come with
real-time energy feedback, providing users with information
on the amount of energy they are generating and the
environmental impact they are making through their
workouts.

5. Fitness Machine Life Cycle Assessment The primary target market for this business would be
Consulting (LCA) fitness machine manufacturers, including both established
 Thank doc Inc. companies and emerging startups. By offering specialized
LCA consulting services, the business aims to help
This business idea revolves around providing life cycle manufacturers make informed decisions regarding
assessment (LCA) consulting services specifically tailored sustainability and environmental impact reduction.
to fitness machine manufacturers. The goal is to assess the
environmental impact of fitness machines throughout their
entire life cycle, from raw material extraction to disposal.
The business would offer comprehensive LCA analysis,
identifying areas of improvement and providing
recommendations for reducing environmental impact. This
business contributes to sustainable development by
promoting environmentally responsible practices within the
fitness machine industry. The LCA consulting services
enable manufacturers to make data-driven decisions that
prioritize sustainability, reduce environmental footprints,
and align with the goals of circular economy and resource
efficiency.

2. Based on the four criteria: attractive, achievable, durable and value creating,
select the best idea. Explain why you think the business idea is attractive,
achievable, durable, and value creating in not more than 200 words. 10 points

The business idea of a mobile fitness app for personalized workouts is highly attractive due to its
potential to cater to the growing demand for fitness and wellness. With the increasing emphasis on
health and fitness, individuals are actively seeking convenient and personalized solutions to achieve
their fitness goals. A mobile app that provides customized workout plans, tracks progress, and offers
tailored recommendations can effectively address this need. In terms of achievability, developing a
mobile fitness app is well within reach due to the advancements in technology and the availability of
user-friendly app development platforms. With the right team and resources, creating a feature-rich and
intuitive app is feasible. Regarding durability, the fitness industry is known for its resilience and
consistent growth. Fitness trends come and go, but the fundamental desire to stay healthy remains
constant. By continuously updating and improving the app based on user feedback and emerging fitness
trends, it can remain relevant and durable in the long run.The value creation potential of a mobile fitness
app lies in its ability to provide personalized workouts and guidance, effectively replacing or
augmenting the need for expensive personal trainers. By offering convenience, flexibility, and
affordability, the app can attract a wide range of users, from fitness enthusiasts to beginners, who are
looking for a comprehensive and tailored fitness experience. Moreover, integrating features like
nutrition tracking and community support can further enhance the value proposition of the app, making
it a one-stop solution for individuals striving to achieve their fitness goals.

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