Module 4 Unit 2B DRAFT
Module 4 Unit 2B DRAFT
- This activity is group work so you need to meet (online during our class time on Saturday, July 8) and discuss
the answers to the activity.
- NOTE: Develop the business ideas which you can use for the final project. Your output in Task #2 is what you
will work on in module 5, final requirement.
The Philippine Start-up challenge 2023 encourages you, young entrepreneurs, to develop innovative
ideas that have potential for business ventures.
Tasks:
1. Considering your line of discipline, generate at least 5 business ideas that responds
to the sustainable development goal identified. Briefly describe each of the business
ideas and its target market/s. Use the table below. You will be rated as to:
creativity/originality-20 points; content/focus-20; timeliness- 10 points
1. Renewable Energy Consulting People on the go, including outdoor enthusiasts, tourists,
Trackkitaeh and individuals attending outdoor events who need to
charge their mobile devices while minimizing their carbon
This wearable gym equipment combines the functionality of footprint.
a fitness tracker with solar-powered technology. The device
harnesses solar energy to power its features, such as heart
rate monitoring, step counting, distance tracking, and sleep
analysis. It also connects to a smartphone app to provide
personalized fitness recommendations and progress
tracking.
2. Eco-Friendly Biodegradable Workout Clothing the target market for this product includes fitness
Fitted enthusiasts, yoga practitioners, and individuals who
This business idea focuses on developing gym clothing prioritize sustainability in their purchasing decisions.
made from eco-friendly and biodegradable materials. The
workout clothing will be designed to provide comfort,
flexibility, and breathability, while also being sustainable
and environmentally friendly. These clothing items will be
made from materials such as organic cotton, bamboo fabric,
or recycled polyester, reducing the carbon footprint
associated with traditional gym clothing manufacturing.
3. Mobile Fitness App for Personalized Workouts The target market for this business would be tech-savvy
Fitt-kana fitness enthusiasts and individuals seeking convenient and
sustainable fitness solutions.
this business idea involves developing a mobile fitness app
that provides personalized workout programs tailored to
individual goals and fitness levels. The app would
incorporate sustainable features such as eco-friendly
workout suggestions, energy-saving features, and the option
to track and offset carbon emissions associated with
transportation to fitness facilities. The AI-powered smart
fitness coach could be accessed through a mobile app or
integrated into fitness equipment such as treadmills,
exercise bikes, or strength training machines. AI-powered
smart fitness coaches are attractive due to their ability to
provide personalized guidance, convenience, and
continuous monitoring. They offer customized workout
plans, nutrition advice, and fitness strategies tailored to
individual needs, leading to more effective results. These
coaches are accessible through various devices, making
them convenient and adaptable to users' schedules and
preferences.
5. Fitness Machine Life Cycle Assessment The primary target market for this business would be
Consulting (LCA) fitness machine manufacturers, including both established
Thank doc Inc. companies and emerging startups. By offering specialized
LCA consulting services, the business aims to help
This business idea revolves around providing life cycle manufacturers make informed decisions regarding
assessment (LCA) consulting services specifically tailored sustainability and environmental impact reduction.
to fitness machine manufacturers. The goal is to assess the
environmental impact of fitness machines throughout their
entire life cycle, from raw material extraction to disposal.
The business would offer comprehensive LCA analysis,
identifying areas of improvement and providing
recommendations for reducing environmental impact. This
business contributes to sustainable development by
promoting environmentally responsible practices within the
fitness machine industry. The LCA consulting services
enable manufacturers to make data-driven decisions that
prioritize sustainability, reduce environmental footprints,
and align with the goals of circular economy and resource
efficiency.
2. Based on the four criteria: attractive, achievable, durable and value creating,
select the best idea. Explain why you think the business idea is attractive,
achievable, durable, and value creating in not more than 200 words. 10 points
The business idea of a mobile fitness app for personalized workouts is highly attractive due to its
potential to cater to the growing demand for fitness and wellness. With the increasing emphasis on
health and fitness, individuals are actively seeking convenient and personalized solutions to achieve
their fitness goals. A mobile app that provides customized workout plans, tracks progress, and offers
tailored recommendations can effectively address this need. In terms of achievability, developing a
mobile fitness app is well within reach due to the advancements in technology and the availability of
user-friendly app development platforms. With the right team and resources, creating a feature-rich and
intuitive app is feasible. Regarding durability, the fitness industry is known for its resilience and
consistent growth. Fitness trends come and go, but the fundamental desire to stay healthy remains
constant. By continuously updating and improving the app based on user feedback and emerging fitness
trends, it can remain relevant and durable in the long run.The value creation potential of a mobile fitness
app lies in its ability to provide personalized workouts and guidance, effectively replacing or
augmenting the need for expensive personal trainers. By offering convenience, flexibility, and
affordability, the app can attract a wide range of users, from fitness enthusiasts to beginners, who are
looking for a comprehensive and tailored fitness experience. Moreover, integrating features like
nutrition tracking and community support can further enhance the value proposition of the app, making
it a one-stop solution for individuals striving to achieve their fitness goals.