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John Snell: Goals / Challenges Real Quotes

John Snell is a 55-year-old retired man living in New York City with an annual income of $200,000. He has a lot of free time since retiring and wants to start cooking more but doesn't know where to begin. He can afford to spend money on groceries and kitchen supplies. As a company, we could promote more user-friendly cooking appliances and tools for everyday use on Instagram, YouTube, and in food and wine magazines to help John achieve his goal of cooking more recipes.

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176 views

John Snell: Goals / Challenges Real Quotes

John Snell is a 55-year-old retired man living in New York City with an annual income of $200,000. He has a lot of free time since retiring and wants to start cooking more but doesn't know where to begin. He can afford to spend money on groceries and kitchen supplies. As a company, we could promote more user-friendly cooking appliances and tools for everyday use on Instagram, YouTube, and in food and wine magazines to help John achieve his goal of cooking more recipes.

Uploaded by

api-690353085
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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General Buyer Persona

John Snell Real Quotes


Goals / Challenges
What does this person struggle with in
relation to meeting goals? What serves
About goals, challenges, etc. as a roadblock for this person’s success?

● "I'm retired now, so I have a lot of ● John is retired and has a lot of free time.
time to cook. I'm finally able to try ● He wants to start cooking more, but he doesn't
all the recipes I've always wanted know where to start.
to make." ● He can afford to spend a lot of money on groceries
and kitchen supplies.

What can we do?


Identifiers ...to help our persona achieve their goals?
Communication preferences? ...to help our persona overcome their
Social media platforms? challenges?

Background / Preferred social media platforms:

Demographics ● Instagram ● As a company we could promote more of our user friendly


● YouTube cooking apppliances/tools that we offer to the everyday
Job? Career Path? Family? ● Food & Wine magazine highend butYour text here
Lifestyle? Age? Income? ● As a company we could also use instagram reels to post our
Preferred brands:
products in action that are easy and for beginners.
● Name: John ● Williams Sonoma
● Age: 55 ● Le Creuset
● All-Clad
● Gender: Male
● Occupation: Retired Marketing Message
● Family structure: Single How can you describe your solution to have the biggest impact on your persona?

● Education: Graduated from


Harvard University with a ● We could ● Use the blog channel ● Get influencers to
showeveryday items for to post new and make instagram post/
degree in Business
normal people. exciting recipes that reels where they use
● Income: $200,000 ● Have youtube videos are for beginners. the product thus it
● Location: New York City, NY showing how products ● Get into food/ wine makes it easy for the
are used. magazines where we everyday customer IE
post recipes. John.

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