Scribd
Upload
41 views

1.introduction To Communication

Communication involves a sender transmitting a message through a channel to a receiver. There are several key elements in the communication process, including the sender, message, channel, receiver, feedback, environment, context, and potential noise. Effective communication results in the intended effect or message being understood by the receiver.

Uploaded by

Hossein Vakili
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
41 views

1.introduction To Communication

Communication involves a sender transmitting a message through a channel to a receiver. There are several key elements in the communication process, including the sender, message, channel, receiver, feedback, environment, context, and potential noise. Effective communication results in the intended effect or message being understood by the receiver.

Uploaded by

Hossein Vakili
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 21

INTRODUCTION TO

COMMUNICATION
What is the Communication?

2
What is the communication?

Communication is the activity of conveying


information. The word communication has
been derived from the Latin word
‘communis’, meaning to share. It basically
involves a sender, a message and a receiver.

3
What is the communication?

Communication is giving, receiving or


exchanging ideas, data, information,
signals or messages through appropriate
media, enabling individuals or groups to
persuade, to seek information, to give
information or to express emotions.

4
Communication

The word “communication” is derived from Latin word “ communis” , which


means common or to make common..

It is a process of exchange of facts, ideas, opinions and a means that individuals


or organizations share the meaning and understanding with one another.

5
Communication

The process of communication is what allows us to interact


with other people; without it , we would be unable to share
knowledge or experiences with anything outside ourselves.
Common forms of communication include speaking, writing,
gestures, touch and broadcasting.---

6
Definitions of Communication
Sharing of experiences on the basis of commonness----Wilbur
Schramm.

Communication is the process which increases commonality--


-Mc Quail
Communication is an exchange of facts, ideas, opinions, or
opinions by two or more persons— Newman & Summer.

It is the exchange of information and transmission of meaning-


-- Katz & Khan.

7
Definitions of Communication
Communication is a process of sharing experiences till it
becomes a common possession. It modifies the disposition of
both p arties who partakes it.---- John Dewey.

Communication is sharing of ideas and feelings in a mood of


mutuality---Edgar Dale.

Communication is a means of persuasion to influence other so


that desired effect is achieved. --- Aristotle.

8
Definitions of Communication
Communication is defined by different authors as follows.

Ordway Tead

Communication is transfer of information from one person to


another, whether or not it elicits confidence. But the information
transferred must be understandable to the receiver.

Louis A. Allen

9
The Process of Communication

Communication is the expressions that we send and receive from


our environment.

It is a dynamic process that involves a series of activities such as


observations, actions, reactions, postures, gestures, and so on.

10
The Process of Communication
There are certain elements inevitable in a communication process. They are:

▷ Sender /Source

▷ Message

▷ Channel

▷ Receiver

▷ Feedback

▷ Noise

▷ Context

▷ Effect
11
The Process of Communication
1. Source /Sender

The sender or source may be an individual (speaking, writing,


drawing, gesturing), or a communication organization ( a
newspaper, publishing house, television station, or a motion
picture studio).

The sender may use oral, written, graphic signs or symbols to


convey the message.

12
The Process of Communication
2. Message

The message is the information or subject matter the source is


intending to share. The information may be an opinion, feelings,
instructions, requests, or suggestions.

13
The Process of Communication
3. Receiver

The receiver is the person for whom the message is intended. This
person is charged with decoding the message in an attempt to
understand the intentions of the source.

14
The Process of Communication
4. Channel

Channel is the medium that carries the message from a sender to


receiver. In a face-to-face situation, the air is the channel.

The air carries sound waves from the sender’s mouth to the ears
of the receivers. In mass communication, the mass media like
newspapers, radio, and television work as channels.

In the case of the telephone, the telecommunication system is the


channel.

15
The Process of Communication
5. Feedback

Feedback is the response to the sender’s message by the receiver.


After interpreting the meaning of a message, the receiver encodes
his response into another message. Then it is sent to the sender
through a medium.

16
The Process of Communication
6. Environment

The environment is the physical and psychological space in which


the communication is happening.

17
The Process of Communication
7. Context

Context is the situation where a communication activity takes


place. Communication always occurs within a context.

The context defines the nature of every communication. It can


restrict or complement your mode of communication.

18
The Process of Communication
8. Noise
Noise in communication refers to anything that distorts or interferes with the message. Noise
occurs in all forms of communication. They are also called barriers to communication.

Given below are different types of noise:

1. Channel Noise: Any disturbance that occurs to the medium. When a weak signal may result in
poor reception, it is called channel noise.
2. Psychological Noise: Anything that interferes with the psyche of the participants of a
communication process. At the time of a personal interview for a job, candidate’s fear becomes
a psychological noise. The fear can affect the flow of his talk and overall performance badly.
3. Semantic Noise: Any problem related to language. Unfamiliar words, complex sentences, poor
grammar etc. create semantic noise.
4. Contextual Noise: Sometimes a situation itself is a barrier to communication. For example one
cannot talk casually in an official meeting.
19
The Process of Communication
9. Effect

The consequences of the communication process are termed as


effects. Every act of communication makes some effects on its
participants. The effect may be positive or negative. A successful
communication process achieves the desired effect.

20
21

You might also like