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This document provides information on the history and evolution of branding from the 1500s to today. It discusses how branding began with cattle branding and progressed to intellectual property in the late 19th century. Brands expanded their reach through print advertising in the late 19th/early 20th century and radio in the 1920s-1950s. Modern branding practices developed from the 1950s-1990s with brand management. Branding now utilizes diverse digital platforms and data-driven strategies. Tables list the top 10 most valuable global brands from 2021-2023, led by Apple, Amazon and Google.

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27 views

Untitled Document

This document provides information on the history and evolution of branding from the 1500s to today. It discusses how branding began with cattle branding and progressed to intellectual property in the late 19th century. Brands expanded their reach through print advertising in the late 19th/early 20th century and radio in the 1920s-1950s. Modern branding practices developed from the 1950s-1990s with brand management. Branding now utilizes diverse digital platforms and data-driven strategies. Tables list the top 10 most valuable global brands from 2021-2023, led by Apple, Amazon and Google.

Uploaded by

Hogunn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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NAMES GHULAM MOHUDDIN LIAQUAT

MUHAMMAD SAQLAIN
HASSAN AHMED

CLASS BS BBA (LAST YEAR)

ASSIGEMENT BRAND MARKETING

SUBMITTED TO DR SARAH ANJUM


History Of Branding

1500s: The beginnings of branding

In Ancient Norse a Scandinavian language the word “Brandr”


means “to burn”. Originally a brand was a burning piece of wood
and later described as a torch. By the 1500s it became common
to brand Cattel in order to show owner ship

1750s – 1870s: The Industrial Revolution

Trademarks rose to prominence in the 1870s, and the U.S.


Congress passed its first Trademark Act in 1881. This was the
first instance of branding as intellectual property, giving a way for
companies to officially claim their products as their own and
combat copycats and rivals.

1870s – 1920s: The era of invention

During this era, brands made their mark through newspapers and
magazines. Print provided a space where brands could use
words, logos, and illustrations to differentiate themselves.
Advertisements were often very informational and described
exactly how products worked and what they could do.

1920s – 1950s: Brands on the air


By the 1920s, radio had become much more popular, and station
owners looked to advertising to make their businesses more
sustainable. Branding came to life through radio jingles,
catchphrases and targeted messaging.After radio came
television. On July 1, 1941

1950s – 1990s: The birth of modern branding

During this time, companies developed the discipline of brand


management. A brand manager had the task of creating a unique
identity for a product to separate from its competitors.Consider
how the Walmart logo has lightened up over the years. It’s
become more approachable and fresh. And along with the logo,
the store has also upgraded its employee uniforms in recent
years. It much-needed step in the evolution of its brand identity.

2000s – Today: Beyond basic branding

As early 2000s, branding, marketing, and advertising practices


differ from historic techniques in many ways. TV advertising
trumps print advertising, but social media advertising outdoes
them all. Advertisers have more power (like the ability to target a
demographic in a Facebook ad) and are becoming more
data-driven and strategic. Plus, through apps, vanity URLs and a
never-ending supply of custom hashtags, brands have no
shortage of ways to dramatically increase brand awareness.
LIST OF BRANDS YEAR 2021 TO 2023
2021 6)McDonald' US 196,526$M

BRAND ORIGIN SYMBOL BRAND VALUE 7) Visa US 191,032$M

1)Amazon US 683,852$M 8) Facebook US 186,421$M

2)Apple US 611,997$M 9) Alibaba CHINA 169,966$M

3)Google US 457,998$M Louis Vuitton FRANCE 124,273$M

4)Microsoft US 410,271$M 2023

5)Tencent CHINA 240,931$M BRAND ORIGIN LOGO BRAND


VALUE

6)Facebook US 226,744$M 1)Apple US 880,455$M

7)Alibaba CHINA 196,912$M 2)Google US 577,683$M

8)Visa US 191,285$M 3)Microsoft US 501,856$M

9)McDonald’ US 154,921$M 4)Amazon US 468,737$M


s

MasterCard US 112,876$M 5)McDonald’s US 191,109$M

2022 6) Visa US 169,092$M

BRAND ORIGIN SYMBOL BRAND VALUE 7)Tencent CHINA 141,020$M

1) Apple US 947,062$M 8)Louis Vuitton FRANCE 124,822$M

2) Google US 819,573$M 9) MasterCard US 110,631$M

3) Amazon US 705,646$M 10) Coca-Cola US 106,109$M

4) Microsoft US 611,460$M SOURCE


5)Tencent CHINA 214,023$M https://www.kantar
.com/

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