A detailed guide to video for organizational

learning & development in 2018

www.vidizmo.com Whitepaper
ABSTRACT
Corporate L&D today has taken the shape of a continuous learning experience geared towards
employee engagement, capability development and leadership nurturing. To enable this, L&D teams
across organizations are moving away from the traditional learning models to a more agile and integrated
learning experience that shifts the focus from the trainer and learning material to an employee’s learning
experience.

To achieve this, video plays a central role in contemporary corporate learning. Surging to popularity across L&D
departments, video is a highly engaging and creative learning tool that serves to promote employee productivity by
providing an enriching and rewarding learning experience. However, video is unlike all other learning media traditionally
used in the enterprise. To top it off, your learning management system is neither designed nor capable of managing
complex video needs that continue to evolve with technological advancements. For this, your organization needs a video
platform, also known as a learning content management system (LCMS), to complement your LMS for fulfilling all
video-based learning needs.

In this paper, we discuss the evolution of video as a learning tool, the challenges L&D teams face while using
video, and how an enterprise video platform like VIDIZMO is best suited to create a great learning experience
for your employees while also fulfilling comprehensive video needs for L&D teams – something that your
LMS is not designed or equipped to do.

To summarize, this paper addresses:

Why video is important for organizational learning

How an enterprise video platform fulfills evolving video learning needs
Why your LMS is not capable of managing comprehensive video learning needs
How VIDIZMO’s video platform complements your LMS to provide a holistic learning
experience

TABLE OF CONTENT
Disruptions in the 2018 corporate learning landscape - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2

Why YouTube is the 21st Century game-changer for organizational learning - - - - - - - - - - - - - - - - - - - - - - 3

The evolution of video for learning and development - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 4

Video challenges facing L&D teams - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 6

What is an enterprise video platform & why it is essential for your company’s evolving learning needs - - - - - 7

VIDIZMO video platform and LCMS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 8

What your LMS offers and why it may not suffice your growing video learning needs - - - - - - - - - - - - - - - - 10

16 things a video platform offers but your LMS does not - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 12

How VIDIZMO’s video platform complements your LMS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 17

Enterprise videos use cases in the modern workplace - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18

Things to consider moving forward - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 18

1
DISRUPTIONS IN THE 2018 CORPORATE LEARNING
LANDSCAPE
Learning is an on-going process in the modern workplace. Your employees are constantly engaged in some form of
learning, whether it is from the internet, emails, peers, meetings, presentations, management feedback, or corporate
social platforms. Gone are the days when long-drawn onboarding sessions, skill-training seminars, or workshops were the
dominant learning medium in the organization.

Over the years, the corporate learning landscape has evolved vastly from a traditional instructional learning methodology
to an employee-centric approach to digital learning. With an increasing emphasis on the user journey, the focus has
shifted from ‘instruction’ to ‘experience’ that delivers learning in the most natural way by bringing learning to people in
their digital learning flow, instead of a one-off instruction-based format.

While macro learning certainly has its place in certain learning scenarios, microlearning or bite-size learning is the new
order of the day for employees who are increasingly learning on the go, when and where the need arises. Commonly
known as just-in-time learning, this approach is pushing L&D departments to realign their efforts, learning mediums, and
instructional designs to suit learning that is simple and effortlessly incorporated in the flow of everyday work to maximize
its utility and adoptability for the learners.

The topic of changing corporate learning needs is an important one In fact, a 2017 Deloitte Human Capital Trends research
discovered that the altering corporate learning landscape is now the second most important topic on the minds of CEOs
and HR leaders, with 83% of companies rating this issue as important and 54% rating it as urgent, up 11% from last year.
Seeing this, the disruptions in the digital learning strategies require careful consideration of emerging tools and
technologies that help organizations enable and advance the learning experience most suited for the modern employee
and workplace.

2
 WHY YOUTUBE IS THE 21ST-
CENTURY GAME-CHANGER FOR
ORGANIZATIONAL LEARNING
YouTube has unequivocally become the standard against which
all other video experiences are designed and measured, including
corporate learning and development.

Over the last decade, YouTube revolutionized how people learn.

Starting with the advent of Khan Academy in 2004, YouTube

morphed video into a powerful learning medium for people across the globe. With 2.2 million YouTube subscribers, Khan
Academy has alone delivered 440 million micro-lectures viewed by a global user base over 500 million times. Khan
Academy’s success also prompted a new line of online video education platforms such as Udemy, Coursera, Lynda, Udacity,
Grovo, and various others boasting millions of subscribers.

However, the growing interest in YouTube-style learning experiences is not limited to education.

YouTube-style learning has also replaced classroom-style workshops or instructor-led training in the workplace. Your
employees now expect video-based learning in an easily accessible enterprise video platform that is as simple to navigate as
YouTube. With a user focus and a highly engaging learning experience, YouTube-like learning has changed the face of
learning in the enterprise by granting employees a learning tool that they already like to use for everyday leisure learning
and entertainment.

Speaking of entertainment, video streaming sites such Netflix, Amazon Video, and Hulu also replicated the YouTube
‘experience’ to provide users a familiar video platform interface based on YouTube’s widely successful model.

Similarly, enterprise video platforms use a familiar YouTube-like video-friendly interface, which offers the simplicity of
navigating, searching, and sharing videos; ease of video playback and accessibility irrespective of the browser or the device;
facilitation for content creation, upload and support for user-generated content; and a user-focus that makes learning more
accessible and enjoyable.

Another revolutionary aspect of YouTube-based learning is how it encouraged authenticity and uniqueness over
production values – shifting the focus from the professional quality of video production (which is costly and
time-consuming) to the genuineness of user-generated content as well as the timeliness of information availability. This
means organizations investing in video learning no longer need to spend extensive time and resources to create
professional videos. Instead, they can enable more informal content generation from employees or knowledge experts
across the firm, which is speedier, more collaborative, and much less costly.

3
THE EVOLUTION OF VIDEO FOR LEARNING AND
DEVELOPMENT
The corporate L&D market has undergone wrenching changes over the last decade to help employees learn in line with
‘digital learning’ experiences. The corporate learning market, which is over $130 billion in size, has witnessed the evolution
of learning needs that far surpass what traditional learning management systems have to offer – specifically the need to
deliver a digitally enabled learning experience and micro learning that further enables a social, collaborative and interactive
learning prized in the modern enterprise.

Amid these trends is the growing importance of video-based learning

that has gained immense popularity within the L&D market.
Video will be 80%
of all internet traffic
Video has surged in popularity over the last decade. According to by 2019
Cisco, video will comprise a whopping 80% of all internet traffic by
2019. Not only this, but video has also become an
indispensable tool for a variety of use cases in just about any type of
organization. In fact, Gartner predicts, by YE18, 75% of
workers at large organizations will interact with various kinds of
video more than three times daily.

But what makes video such a powerful medium for learning?

The simple answer is that video makes training material easier for

75%
people to consume and remember. of workers at large organizations
will interact with various kinds of
video more than three times daily.

Video is the preferred 21st-century learning medium

25% read documents, According to employee engagement surveys conducted by Forrester, 75% of
emails, and web
articles respondents were more likely to watch video lessons than read documents,
emails, and web articles. In a visually stimulating medium, video engages
learners in a way that other learning media cannot – reflecting video’s promising
potential to engage learners in a medium they already prefer over others. This
75% trend is even more true for millennials who are a ‘YouTube generation’ that
already uses video for everything, from entertainment to educational learning
75% of respondents and how-to videos, and naturally, expect the same for organizational learning.
were more likely to
watch video lessons

Video improves knowledge retention and recall

Studies also show that due to high engagement levels, video can significantly improve knowledge retention and the ability
for viewers to recall concepts and details, especially in the long run. Psychologists and authors Jennifer Rusted and Veronika
Coltheart observed that presentations that include video along with text are 9% more effective than text alone when
students are tested right away, but the retention surges to an astounding 83% when the tests are conducted over a
period, due to the value and stickiness of the learning acquired through video.

4
Video can convey exponentially more than any other medium
According to Forrester, a minute of a video is worth 1.8
million words. Even when taken figuratively, this stat is an
effective representation of the power of video to deliver a
lot more meaning, emotional impact, and knowledge than
other mediums. A few minutes-long learning video can,
therefore, consolidate and communicate a vast amount of
1min of
information compared to written text, which is extremely
handy for learning – especially just-in-time learning when video 1.8 million
words
people need to learn on the go to acquire knowledge for
resolving problems or getting a job done.

Video helps preserve and transfer knowledge

Video is a highly efficient tool for documenting industrial knowledge from soon-to-retire employees, outgoing knowledge
workers or subject matter experts (SMEs) in various parts of the organization. SMEs can record videos of their organizational
or skill-based knowledge for training new hires or for general learning opportunities for employees or peers at large. Such
learnings can make for high engaging knowledge transfer while preventing knowledge loss and minimizing corporate brain
drain. With good searchability and proper management of such videos, this knowledge can be preserved for years to come.

Video helps standardize training and learning materials

Delivering L&D activities through video brings consistency and quality uniformity to all your learning material, especially
ones that are taught with a level of standardization. With rapidly globalizing business presence across geographically
dispersed teams and office locations, there is a growing need for L&D teams to establish learning experiences with some
level of quality and consistency, regardless of where the training is delivered. Video effectively allows the standardization of
all learning experiences and quality – vital for mission-critical training as well as for maintaining quality and consistency
through all organizational learning experiences.

Video resolves visually complex tasks

A great deal of organizational training and learning involves ‘show and tell’ execution of work-related scenarios, situations, or
how-to tasks that are best delivered in a visually perceptive medium such as video. A role-play training video or a live field
training video, for instance, is the best way to demonstrate ‘how to’ deliver and solve complex tasks – especially ones that
simply you cannot convey with words alone. Not only this but acting out a scenario also improves knowledge retention for
learning as it creates greater stickiness of information they can hear, read, and see being delivered.

Video helps deliver learning in a cost and time efficient manner

Video serves to benefit L&D departments conserve execution costs with video-based learning. Microsoft, for instance,
used video to cut per person classroom training expenses from $320 to just $17, i.e., a $303 cost saving per person.
Over a period of 3 years, Microsoft’s video portal for employee training and knowledge sharing resulted in cost savings
of about $13.9 million per year, with a 569% ROI. Not only this, video brings about time efficiencies by saving time that
would otherwise be spent in classroom-learning sessions or instructor-led training. For instance, Ernst and Young reduced
its training time by about 52% after adopting eLearning across the organization.

5
 VIDEO CHALLENGES FACING L&D TEAMS
Despite its wide-ranging benefits and value for optimizing
organizational learning, video is not without its challenges
for L&D professionals.

Video is challenging to use and incorporate in your L&D

strategy if you are not equipped with the expertise to
execute a video learning strategy, which requires
capturing, streaming, managing, and delivering video to
all devices and users across the organization.

For starters, professional video production can cost a

fortune! A 2009 study by the Association for Talent
Development has the average cost to develop just one
hour of complete e-learning content at $10,054, once
you factor in trainer salaries and materials cost. A more
recent study by University College London has this
number pegged as high as $20,000.

Even with progressively decreasing video production expenses, the cost remains relatively high, which sometimes limits the
amount of video investment L&D departments can make despite growing video needs and use cases for training and learning.

Moreover, end-to-end video delivery can quickly turn into an L&D team’s plight. Video is much larger in file size
compared to other commonly used training materials such as like text documents, presentations, images, etc. and,
therefore, takes up enormous storage capacity. Video also comes in a range of different file formats and codecs that are not
always compatible Vifor delivery on all types of devices or video players.

Both live and on-demand video delivery is highly technical and, therefore, requires expert video streaming technologies and
tools that can manage all the intricacies and bottlenecks on the back end while you enjoy a seamless video experience on the
front end. Due to its size, video is also challenging to share across platforms or to third-party users. Additionally, video is
notoriously difficult to search without the ability to search for the content within, i.e., the spoken words or the on-screen text
in a video, a capability not available to most video users.

Finally, L&D professionals also have to determine the best way to host and deliver video so that it is easily accessible to all
your employees in a platform that is conducive to a video experience much like YouTube; a platform where your employees
will want to go to on their own for continuous self-learning or just-in-time learning. Your LMS cannot fulfill this need for
several reasons explained later in this paper. Without a platform conducive to learning, your L&D content and efforts will go in
vain if your employees simply do not want to access them.

To top it all, L&D departments are often short-staffed and the first ones to take a hit when organizational budgets are slashed
for overall cost savings. As a result, L&D teams are often challenged for resources to meet growing complications of corporate
video training and management needs. With a limited number of L&D professionals responsible for end-to-end planning,
creation, production, execution, and administration of all of a company’s video training and learning material, the pressure to
deliver disproportionately intensifies.

L&D professionals end up dedicating an excessive amount of time to work with knowledge experts to understand the subject
matter of learning material, leaving them limited time and capacity to effectively produce and execute the learning material.
But while these issues seem numerous, an enterprise video platform or a video learning content management system (LCMS)
can single-handedly address them all.

6
WHAT IS AN ENTERPRISE VIDEO PLATFORM?
In simple terms, an enterprise video platform or a video learning content management system (LCMS) empowers you to
capture, stream, store, manage and distribute your learning video content across different organizational units from a
consolidated platform. An LCMS provides your employees easy access to all learning video as well as non-video assets in a
YouTube-like platform that is not only highly accessible but also seamlessly integrated with your learning management
system and well as other line-of-business applications like your other CMS, CRM, video conferencing tools, etc.

WHY A VIDEO PLATFORM IS ESSENTIAL FOR YOUR

COMPANY’S EVOLVING LEARNING NEEDS
Today’s ‘digital learning’ is not just about applying technological tools or an engaging medium like video to your learning
content; in the words of Deloitte’s Josh Bersin, modern organizational learning means “bringing learning to where
employees are,” i.e., to make your learning content more easily accessible to your employees, when and where they need it.

In other words, the new era of organizational learning is not just a shift in learning tools; it is a shift towards an
employee-centric design and experience. Such a trend then necessitates a focus on an employee’s journey of learning at
work, i.e., using tools that seamlessly incorporate learning in the everyday flow of work rather than a one-off approach to
learning that does not take into account an employee’s holistic learning journey or experience.

For this, a video platform helps you provide your employees a continuous, blended, interactive, and socially collaborative
learning experience in a single platform that addresses all digital learning needs in a comprehensive manner. Not only this,
a video platform enables you to provide a platform conducive to just-in-time learning and micro as well as macro learning,
depending on what is required.

A video platform also facilitates scenarios such as highly engaged learning through live-streamed sessions disseminated to
a wide audience in real time along with on-demand learning video content available to learners anywhere, anytime,
through any device, browser or bandwidth conditions.

Additionally, a video platform provides powerful search capabilities so your employees can locate any video in a matter of
second. Not only this, video platforms support search across the platform as well as in-video search so you can search for
specific portions or moments within the video based on the discussed topics or spoken words and on-screen text. While a
poor search can render your learning content inaccessible, a powerful search can boost its usefulness and precision to fulfill
any employee learning needs in a matter of seconds.

7
 VIDIZMO VIDEO PLATFORM AND LCMS
VIDIZMO is a streaming video solution that provides a comprehensive video platform and learning content management
system to fulfill end-to-end needs for video capture, streaming, indexing, search, processing, management, distribution, and
more. In a simple, easy-to-use YouTube-like interface, VIDIZMO provides a highly accessible, interactive, and engaging video
learning platform that all your employees can use for video-based personal learning or even organizational training or
development tasks. Your employees can access all video for learning from any device, browser, or player.

For L&D teams, VIDIZMO allows you to:

Record or live stream videos for any organizational learning, including employee training &
onboarding, product knowledge videos, how-to videos, educational webinars, sales and marketing
presentations, industry best practice videos, etc.

Break down longer training videos in shorter micro learning content for people to return to
quickly recap specific topics/ concepts, use them for specific problem solving or simply review
video summaries to refresh their memory on prior learnings.
Document industrial knowledge from retiring/ outgoing employees or subject matter experts
across the company to preserve employee knowledge and prevent brain drain from your
organization.

Incorporate interactive learning elements like quizzes, surveys and polls within learning videos
to increase user engagement and participation to promote active engagement instead of
passive viewing.

Use detailed platform analytics to track user-level engagement, overall viewing trends, video
completion rates/ drop-off rates, learning scores or quiz performance, and much more – all of
which helps L&D teams guage employee response to different types of videos and improve
content based on prevailing trends.

Share and disseminate learning content via VIDIZMO through single sign-on access for all
employees across the organization as well as secure external user access for partners or
customers through secure platform access.

VIDIZMO video Facilitate users with unique and powerful search capabilities that allow search inside video
platform and content for any spoken words in the video or onscreen text appears during a video.
LCMS Provide automatic transcription and subtitles for all videos using artificially intelligent speech
recognition technology so that each video is supported with onscreen closed captions as well as
an editable transcription file. Additionally, VIDIZMO offers the capability to transcribe videos in a
range of foreign languages, store and manage video in different languages, and show
transcription in different languages.

Enable seamless integration with any existing business applications such as your learning
management system, CMS or CRM.

Automatically capture and upload all video conferencing recordings from Skype, WebEx,
Go-to-Meeting, etc. to VIDIZMO to help utilize any online meetings or presentation for learning
purposes.

Grant completion certificates for completed courses by using sophisticated analytics to ensure
that all video were watched from beginning to end or up to the required length.

Provide powerful integration between VIDIZMO and your LMS to enable a blended learning
experience that leverages capabilities of both platforms to optimize learning outcomes for the
learner (discussed in detail later).

Enable new and innovative video technologies like object recognition or character recognition
to attain more insights from the video such as locating speaker faces in video or recognizing text
displayed in videos or flagging videos with certain words.

8
 HOW VIDIZMO EMPOWERS YOUR EMPLOYEES

Increase instances of collaborative learning by providing teams a platform to record

and upload employee-generated content for peer learning and social learning.
REC

Promote knowledge sharing among themselves to increase instances of peer

learning, which is often preferred by millennials as opposed to top-down
hierarchical training or learning scenarios.

Access the platform for any day-to-day or one-off learning needs in a simple and
easy-to-use YouTube-like interface that your employees are already accustomed to
using in their daily lives for various learning and knowledge sharing activities.

Search for videos across library and as well as inside video content in a
quick and efficient Google-like search.

Receive video suggestions based on related content, past activity, recommended

videos, or video liked by peers. Additionally, a powerful integration between VIDIZMO
and your LMS can help provide apt video suggestion based on user profile, interest,

Gain quick, easy and convenient access to all learning video content in one
platform using the same login credentials as all other business applications by
using single sign-on to avoid a new set of usernames and passwords.

Use VIDIZMO from any device, browser or player of their choice; VIDIZMO also
promotes BYOD or ‘bring your own device’ culture across the organization, as all
learning media is available for viewing from any user device.

Operate in a white-labeled platform customized your organization’s branding

guidelines, so it does not stick out from the corporate digital ecosystem.

Access all learning videos from VIDIZMO mobile application available for Android
and iOS.

Watch both live and on-demand videos in any bandwidth or network conditions
as VIDIZMO resolve all video delivery challenges using specialized streaming
technologies.

9
 WHAT YOUR LMS OFFERS AND WHY IT MAY NOT SUFFICE
YOUR GROWING VIDEO LEARNING NEEDS
The LMS is a critical component of any organization’s training and learning strategy. For many years, L&D professional
focused on learning management systems as the core and center of all corporate learning. However, with changing
learning needs, this is no longer the case.

There is no arguing that the LMS continues to play a vital role in organizational learning for various key reasons, some of
which are as follows:

 User and identity management: Add all employees to the LMS and assign different permission levels to
perform tasks within the LMS. Also, leverage identity management tools to ensure the right person is attending
courses, assessments, etc.

 Course/ curriculum management: L&D teams can create & edit courses, and assign them to different
users in an intended order.

 Testing and assessments: Includes quizzes and other interactive media to test learners, increase
engagement, and identify which areas need improvement.

 Reporting and analytics: Use detailed user-level analytics to monitor attendance, progress, scores, and
results for learners while also analyzing high-level trends and statistics.

 Course registration management: Online registration for learning courses and ability to track user
attendance.

 Skills management and talent development: L&D teams can collaboratively design and develop
training material to support aa certain career path for future leaders by identifying skill gaps and developing
material to fill those gaps.

 Social and interactive learning: As of recently, LMS have adopted new tools to increase social learning and
interaction such as wikis, community forums, instant messaging, etc. to increase communication among learning
or with trainers and SMEs.

 Basic video support: Some LMS now provide basic video support capabilities, which mainly includes the
ability to launch learning video within the LMS. Other more advanced LMS like SAP, Oracle, and Workday have
introduced a little more than just video support as they have developed light video-authoring tools or
management features.

As seen from the above list, learning management systems are a large ecosystem that manages a big portion of online
learning and development and give organizations the ability to scale their L&D efforts in highly structured and
comprehensive manner. However, as far as video capabilities are concerned, the LMS falls short in terms of various
platform features and functionalities simply because it is not designed to support or manage video.

However, the proliferation of video content in organizational learning and development necessitates that L&D teams are
equipped with a comprehensive solution designed to capture, stream, transcode, store, search, manage, and distribute
video content while also resolving any video-related issues or video delivery bottlenecks using specialized streaming
video technologies. The LMS, which is mainly designed to support text documents and media other than video, is simply
not equipped with the ability to manage the comparatively massive video size and associated challenges with format
compatibility, bandwidth congestion, and playback quality, not to mention user-level requirements for in-video search to
quickly locate content using closed captions or content inside a video.

10
Even the LMS solutions that do support video only offer basic foundational video storage or playback capabilities are not
enough to support the advanced video use for contemporary L&D activities. While a limited number of more advanced LMS
like SAP, Oracle and Workday provision some basic video support and light video authoring
tools, they still do not meet the aforementioned dynamic L&D video needs.

Moreover -- as of this writing -- none of the LMS support a simple “As I talk with companies all over
YouTube-like video interface, playback and video experience needed for the world I hear a continuous story that
making video an everyday learning tool for your employees. "employees simply do not use the LMS unless
they have to," and this has caused a lot of pain in L&D.
In fact, here is how Deloitte’s Josh Bersin articulates the challenge he Companies spend millions of dollars on these systems
most commonly sees L&D teams face in regards to using an LMS as a and to find that employees don't use them is a painful
modernlearning tool: process. It also impacts employees perceptions of the
HR and L&D department. Perhaps largely because of
Most LMS solutions were designed to suit the traditional content model the state of the LMS market, our [Deloitte’s] newest
that involved text, visuals, SCORM, etc. - but not video. Moreover, LMS research (High-Impact Learning Organization 2017)
platforms are built on the course catalog paradigm best suited for formal shows that employees we surveyed rate the L&D
education, but it is losing relevance in contemporary learning practices. department a -8 Net Promoter score
Contemporary learning is about the learning experience of your employees, (extremely low).”
and L&D teams need to ask themselves the following questions about any
modern-day video learning platform:

Is your learning platform easy to use and seamlessly Does this platform promote collaborative learning and
incorporated to promote everyday learning? Does it interactive learning feature within video?
provide a simple yet engaging user experience that is
conducive to video-based learning? Does this platform support powerful search
capabilities to deliver highly relevant and accurate
Does your platform provide a seamless video search results in seconds? Does it support search inside
playback experience on all user devices, including
smartphones and tablets?
Does it provide automatic transcription of all videos?
Is this platform capable of managing video streaming,
storage, distribution to internal and external
stakeholders? Can this platform provide micro and macro video
analytics, everything from detailed user-level video
usage reports to overall statistical trends about how
Can this platform manage bandwidth and network
people engage with different types of content?
challenges to support smooth video playback to users
in all your office locations?
And most importantly, is it a platform your
employees would like to access for self-learning – a
Does this platform promote microlearning or platform they would like to visit on their own instead of
everyday just-in-time learning? being asked to or assigned?

Does this platform support user-generated content or

ease of content creation and publishing for authorized
users across the organization?

No LMS is tailored to support all these video and platform capabilities. An LMS is designed to serve a specific function, which
is to provide a more traditionally structured form of trackable learning or assigned training and tasks that are required from
employees. As a result, LMS systems tend to be difficult to use, and most employees find them of limited values when it
comes to modern ways and tools for learning. For most companies today, your LMS offers great opportunities to drive value
with eLearning – except in the case of video learning. Following is a more comprehensive list of 15 things a video platform
offers but your LMS does not.

11
16 THINGS A VIDEO PLATFORM OFFERS BUT YOUR LMS
DOES NOT
Over the years, enterprise video platforms or video LCMS have emerged as a comprehensive solution to all video streaming
needs in a single video platform. Modern video LCMS are designed to complement and easily integrate with any LMS –
making it easier for your training and learning department to focus on building and improving the materials rather than
wasting time and resources on solving the technicalities of video. Together, a video CMS and an LMS can deliver a powerful
solution for managing all learning media, be it video or other non-video assets.

1. Your LMS interface is not conducive to a

video-based learning experience

Thanks to the ubiquity of YouTube, most people, particularly your millennial employees, are widely accustomed to a
high-quality video viewing experience, and anything less is considered a downgrade. However, an LMS is not designed
keeping in mind an HD video playback experience, which reduces its effectiveness as a video-based learning tool. Even the
LMS solutions that provide video support do not offer an easy-to-use YouTube-like user interface, which significantly
compromises the video learning effectiveness of an LMS.

To suit the modern learner, a video training platform ought to have an easily navigable and video-friendly user interface
that allows for a smooth, engaging and convenient learning experience. Anything that falls short of a YouTube-like video
platform – such as a simple interface, responsive search, easily navigable sidebars, and seamless playback on all devices –
will prevent your users from gaining a quality video-based learning experience.

While an LMS does not provide the best video experience, a video LCMS is specifically designed to deliver a smooth,
seamless and highly interactive video experience in an easy-to-use white-labeled video platform with a broad range of
enterprise features and functionalities fundamentally crucial for business applications.

2. Your LMS does not facilitate

microlearning
Fast dwindling attention spans amid rapidly accelerating technology are a cause for concern for business leaders impacted
by the loss of employee productivity. As a result, there is an ever-growing need for new and better ways to teach, learn and
train the 21st-century workforce – the most effective solution for which is microlearning, i.e., the process of breaking long
training videos into short, digestible and well-planned units.

Microlearning is also widely beneficial for just-in-time learning to help your employees get the information as and when the
need arises for real-time problem solving or when they are actively looking for it and, therefore, most receptive to it. Video
is one of the most efficient tools for microlearning because not only is it more engaging but it can also communicate more
information in a short period of time.

However, microlearning needs a video-friendly platform where content is easily searchable and played in a user-friendly
interface for your employees to want to access it as and when they need it for bite-size learning. A video CMS facilitates
microlearning with an easy-to-use YouTube-like interface that your employees are already with, video organization tools
like playlists and learning plans, and most importantly powerful in-video search and platform-wide search capabilities – all
of which is essential for efficiently finding the right video in the sea of micro-sized videos in a video library. An LMS, on the
other hand, does not facilitate these features, neither does it allow intelligent video search of content inside a video
(discussed below), making microlearning unfeasible.

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 3. Your LMS does not facilitate social learning, user-generated
content and knowledge transfer

Technology has modernized how we communicate and learn in the workplace. Modern employees, particularly millennials,
prefer highly collaborative work environments that present the opportunity for value contribution from individuals as well
social learning among peers. For this, an organizational learning platform needs to facilitate digital mediums such as video
so that employees can use engaging media to learn from one another while also creating original video-based content for
best practice sharing, tips, subject matter expert videos, creative pitches and other types of social learning activities that
everyone could benefit from.

While some learning management systems support curation and sharing of internal knowledge, these medium are not as
engaging, collaborative, and interactive as video, and are limited to company forums with simple question and answers
formats. As the video production process becomes as easy as a click of a button on your phone or computer screen, your
employees increasingly want to use video for social learning which an LMS cannot facilitate.

However, a video platform like VIDIZMO provides several avenues for social learning and creation of user-generated
content by letting your employees record video via their VIDIZMO mobile app or by allowing them to upload content to the
platform with a few clicks within their VIDIZMO application. This way, your employees can record tips, best practice videos,
or pitch ideas through videos that they can conveniently share among their peers for social learning.

Moreover, your company’s subject matter experts, retiring baby boomers, or other outgoing employees with a wealth of
knowledge can also record video for efficient knowledge transfer, which helps preserve institutional knowledge and
minimizes knowledge loss or brain drain from your key resources.

4. Your LMS does not allow intelligent video search

within your videos
What good are your training and learning videos if your employees cannot locate them when they need them, or if they
cannot find the specific piece of information in a video that they need to extract insights from? With the growing volume
and size of business training videos, it is of prime importance that you make your video content highly accessible – just like
a Google search.

For this, you need powerful video search capabilities where all video metadata and in-video content is indexed to make
your content easily discoverable within seconds using both platform-wide search as well as an intelligent in-video search
that can help your employees search for spoken words in a video. To enable this, all videos need to be transcribed to make
their contents indexable for smart search.

A video CMS like VIDIZMO offers smart video search by providing automated speech recognition technology to generate
transcription and closed captioning of all videos, which helps index all content or spoken words in a video. This way you can
conduct search based on spoken words in a video or use a broad range of other metadata to search inside a video or across
your video library within VIDIZMO’s video platform. An LMS, on the other hand, does not have the capability for smart
video search nor does it offer additional powerful search capabilities across the platform.

Additionally, VIDIZMO supports new and innovative capabilities such as facial and object recognition, comments in video
timeline, video suggestions based related searches, recommended video, transcription in various languages, management
of videos in different languages, among other innovative functionalities not available in your LMS.

5. Your LMS infrastructure is not equipped to

manage large video files

While most non-video learning material ranges between several kilobytes to a few megabytes of storage, a video file size
can span anywhere between several megabytes to a few gigabytes, depending on the number, length, and quality of the
video. This means that a 10-minute training video averaging 600MB already exceeds Moodle’s 500MB maximum file size
limit and a 30-minutes to an hour-long video of a seminar or meeting exceeds Blackboard or SharePoint’s 2GB limit. Not
only this, file size is rapidly compounded if the video file is stored at a high resolution such as 720p or 1080p.

Video storage, therefore, presents a fundamental challenge to an LMS that can only accommodate so much video content,
given the limited storage capacity. a video CMS, on the other hand, are developed with an infinitely scalable storage
capacity to manage any volumes of video. Not only this, a video CMS also allow smooth sharing of video files of any size
between various internal and external user groups.

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 6. Your LMS does not resolve video delivery and
bandwidth issues
Due to its heavy size and bandwidth usage, video streaming can cripple your corporate networks and deplete your
enterprise bandwidth at unprecedented rates, if it is not properly managed using highly specialized video streaming
technologies. This is even more true in the case of live video streaming, which requires video delivery to all user devices in
real time in varying network and bandwidth conditions. Not only this but delivering live or on-demand video to users in
different locations in a bandwidth-optimized manner also requires the incorporation of various streaming techniques – all
of which EVCM vendors like VIDIZMO already champion.

VIDIZMO, for instance, uses WAN optimization technologies such as content delivery networks and edge servers as well as
adaptive bitrate streaming to ensure bandwidth-optimized content delivery to all user devices, geographical locations, etc.
Additionally, VIDIZMO provides multicasting and P2P for live video delivery in bandwidth-congested networks while also
supporting all HTTP and Progressive streaming protocols to deliver video to any players or device.

An LMS, on the other hand, cannot provide such profoundly technical streaming techniques or cater to scenarios, which are
best handled by video experts.

7. Your LMS is not compatible with all players

and devices

Modern video training can no longer be restricted to an employee’s desktop or laptop, and the widening scope and
adoption of ‘bring your own device’ (BYOD) culture across organizations has deemed it necessary that all video content
should be deliverable on any user device, especially smartphones and tablets. With training and learning videos, it is of
even greater importance that your employees should be able to engage in self-paced learning, anywhere, anytime, from
any device – providing them the flexibility to learn at their own time, from a device of their preference, and the ability to
access all media from a highly responsive video platform.

While most LMS can launch other content on mobile devices, video delivery is tricky. A video comes with a set of file
formats, types, codecs, streaming protocols and standards, that determine their compatibility with certain players, devices
or browsers. Flash videos, for instance, cannot be played on iPhones and iPad.

An LMS cannot resolve for such compatibility issues without limiting access to a limited number of compatible devices or
invest in converting each video file to the desired format. This substantially limits the flexibility of LMS video delivery to all
types of devices and players.

8. Your LMS does not provide detailed video

analytics or automated custom reports
One of the critical features of an LMS is its ability to provide detailed analytics of a learner’s activities and performance that
trainers can track and monitor on an on-going basis. However, in the case of video, an LMS is incapable of offering detailed
insights as it only supports basic information of whether an employee clicked on a video or not.

In comparison, an a video CMS provides comprehensive analytics and a robust reporting system with insights about all
aspects of your learner’s interaction with the video content. This includes details such as who watched which video for how
long, and how frequently, as well as overall viewing trends and graphical data on which videos were most often viewed, at
what point people stopped watching the video (drop off rates), and whether or not they watched a video to completion.

Such detailed analytics are essential to all trainers who wish to track viewing data, extract progress report, analyze which
types of videos are most preferred or even to hand out training certifications with complete knowledge of all performance
and compliance stats. Understanding how video assets are users by learners, and why, also allows trainers to manage and
tweak policies and incentives for video creation and use.

VIDIZMO takes this a step further to also provide custom reports and allows trainers to perform mass actions (for reporting,
updating, notifying or deleting multiple items or users) using custom filters to suit and customize the platform based on
your reporting needs. Not only this, but VIDIZMO also automates your learning reports so they can be sent to specific
recipients at scheduled intervals. Additionally, VIDIZMO also has an inbuilt notification system that sends automated
reminder notifications to your trainees or even trainers about any unwatched videos in a person’s learning plan.

For tracking user performance on entire SCORM courses or learning plans for certification, VIDIZMO seamlessly
incorporates video in your SCORM content and provides complete tracking analytics for all content.

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 9. Your LMS cannot live stream
your corporate training activities
Live streamed training conferences, seminars, workshops and town halls can go a long way in providing highly engaging
real-time learning for all your employees without having them to attend the events in person. This is especially useful for
companies to save traveling expenses for overseas events and conferences, facilitate employees in remote offices, or
involve those who are traveling or mobile.

However, even the most prominent LMS do not support live streaming capabilities and would, in fact, require integration
with a video platform to be able to broadcast a live training session. A video CMS, on the other hand, comes with built-in
live streaming capabilities and can help you live stream any training session to an infinitely scalable audience in any part of
the world. For instance, VIDIZMO’s video platform enables live coverage of any event using a few simple clicks so you can
start broadcasting to any audience, anywhere, anytime. VIDIZMO also allows you to automatically record your live streams
for on-demand viewing later on for those who missed the live broadcast.

10. Your LMS does not support

video editing
Almost every training video requires basic editing to make the content more professional and presentable for your
learning audience. VIDIZMO, for instance, has in-built video editing features that allow users to trim videos from the top,
tail, and middle, split them into separate clips for microlearning, incorporate a title screen, or add a custom thumbnail,
among other things.

An LMS, however, does not have an inbuilt video editing function, which means that every video would need to be edited
using an external editing software, which not only incurs an additional expense but also adds an extra step for video
processing via an external software. A video platform’s inbuilt editing software removes the need for using a third-party
editing software for each video and helps make the video processing more time and cost efficient.

11. Your LMS does not support

on-screen video capture
A lot of contemporary organizational training of procedures and processes takes place straight from a trainer or subject
matter expert’s computer screen in what is known as screencasting where the trainer’s screen is captured in a video that
simultaneous also features the trainer’s talking head video presentation.

Screen captures videos come handy for skill-based learning or when you need to demonstrate a step-by-step process
walkthrough. However, most LMS are not designed simultaneously record screen capture videos along with the presenter’s
video nor does it facilitate any third-party tools to enable that.

A video platform such as VIDIZMO, on the other hand, facilitates easy screen capture along with the presenter’s talking
head, and allows for that video to be streamed to a live audience or recorded for on-demand viewing.

12. Your LMS lacks video interactivity

features and gamification
Interactivity makes for more ‘active’ learning rather than passive learning because learners tend to stay more focused, alert
and engaged when they are required to demonstrate participation and involvement with inbuilt quizzes, tests, surveys,
polls, or forms.

While your LMS does a great job of embedding interactive features in most learning materials, it does not do so with
video. As a fix, an LMS would, for instance, require a trainee to take a post-video assessment or another interactive
element outside the video, once the training is over – requiring the trainee to work through the two activities separately.
Similarly, an LMS does not provision competitive learning or gamification elements such as one VIDIZMO offers to deliver
a more challenging learning experience.

VIDIZMO’s video platform provides inbuilt video interactivity features such as polls, quizzes, assessments, survey, forms,
and polls for a more engaging learning experience within the video. Additionally, VIDIZMO also provides gamification
features for competitive learning using scores, points, badges, levels/ leaderboards (for high score lists), as well as rewards
or bonuses – all of which makes for a highly engaging, interactive, and competitive learning environment.

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 13. Your LMS does not integrate
with video conferencing tools
Video conferencing has become an integral part of all online communication and distance learning in the enterprise. Often
times, a quick instructor-led training or learning session is simply delivered through video conferencing tools like Skype,
WebEx, etc. for convenience or meetings conducted over Skype or Go-to-Meeting are recorded for training purposes.
However, sessions or meetings recorded over video conferencing tools cannot be launched in your LMS because it does
not support integration with third-party meeting tools. Your LMS, therefore, does not leverage video conferencing tools
whose live sessions or their recordings can be immensely valuable for training purposes.

A video platform such as VIDIZMO, however, integrates seamlessly with all video conferencing tools, so that all audio/
video recordings or even live video is automatically input and broadcasted/ launched in VIDIZMO for all users to access
directly through their video platform. Moreover, with automated transcription of all recorded video conferences, the
contents of the recording also becomes searchable which is extremely handy when you want to skip to a particular portion
of an otherwise long recording.

14. Your LMS does not let you monetize

and sell your eLearning courses
An LMS is exclusively designed for use within an organization, and it does not provide users the flexibility to do more
with their eLearning content outside of the organization. For instance, an LMS does not let you share your content with
non-registered users or third-party stakeholders, which limits your content usage to your company only.

However, with a video platform such as VIDIZMO, you can securely share your videos with external users by giving them
secure access to VIDIZMO using a third-party login. Not only this but VIDIZMO also allows you to sell your courses in an
e-commerce portal from within the video platform. This can enable your organization to build an eLearning library and
sell the courses or offer subscription-based content. Subscription can be used to give your end-users access to all your
paid courses by paying a monthly fee as opposed to a one-time purchase. To do this, VIDIZMO offers a shopping cart
system where you simply set a price, duration, and retail medium to start selling your training videos online.

15. Your LMS does not offer social media

integration or social sign-up for end users
Social media is the holy grail of networking and collaboration among millennials. Not only do millennials use several social
media channels in their everyday life, they also expect to incorporate it in their social learning work sphere. For corporate
training and learning applications, integration with social media platforms like Facebook, Twitter, LinkedIn, YouTube and
Google+ can be widely beneficial to help your employees engage in the learning process with their peers and interactive
media that they are already so familiar and accustomed to.

While there are not many LMS that provide board social media-like features, integrations or interface, a video platform like
VIDIZMO fully incorporates social media with its video platform. VIDIZMO offers inbuilt social engagement features to like/
favorite, dislike, comment, share, or even report a video. Additionally, VIDIZMO also allows seamless social integration with
all the above-mentioned social media channels as well as corporate social channels like Teams, Yammer, Slack, etc. to
enable secure and authorized of videos with peers via these channels.

16. Your LMS may not offer flexible

deployment scenarios for video hosting
A company’s learning videos are highly likely to contain proprietary or even sensitive information that may be subject to
privacy compliance, industry compliance, as well as geographical compliance regulation – all to ensure that the company’s
video-based data is stored in a secure environment. In this case, a video hosting application’s installation and delivery
model can become a determining factor in your selection process. Also, video data may even have different compliance
requirements than other traditional LMS data.

For instance, an LMS like SuccessFactors only runs in the cloud whose data centers are based in Germany. While this may
not be a cause for concern for some data types, many organizations would require that their video data is stored in data
centers within their respective country to abide by regional compliance policies. Similarly, some organizations would
prefer one cloud provider over another due to regulatory factors and would, therefore, need the flexibility to deploy in the
cloud of their choice. Even more commonly, some organization would require an on-premises installation to keep their
videos in a private cloud or on-premises datacenters. Such deployment model flexibilities are not always afforded by LMS
solutions, especially for video data. A video platform like VIDIZMO, however, is developed while fully accounting for all
security and compliance guidelines or deployment preferences different companies may have, and therefore offers a full
range of flexible deployment models in any public or private cloud, on-premises, or both in a hybrid cloud scenario.

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HOW VIDIZMO’S VIDEO PLATFORM COMPLEMENTS
YOUR LMS
A learning management system is an integral part of any
organization’s training and learning strategy. With a
comprehensive set of platform capabilities specifically
adapted to serve eLearning needs, an LMS is suited for
management and tracking of all organizational training
and learning content except one – video.

For video learning needs, organizations across the board

have used enterprise video platforms or LCMS to
manage video content. While LMS solutions continue to
play a vital role in enabling various forms of
organizational learning activities, video platforms are
now required for video-based eLearning to reduce
learning costs, modernize learning strategies, optimize
time, improve employee learning experience, and
engage them in socially interactive forms of learning.

In this way, video platforms complement and provide support to LMS so learning and development teams can efficiently scale
their video learning activities without having to be concerned with the specifics of video technicalities and ensuing
management issues.

To enable this, video platforms like VIDIZMO provide seamless interoperability with most industry-acclaimed learning
management systems such as SAP SuccessFactors, Oracle Taleo, Workday., Saba, Docebo, CANVAS, Adobe Captivate, D2L,
Moodle, Blackboard, and more. VIDIZMO does this by offering flexible, out-of-the-box integrations with most LMS solution and
custom integrations with others, as per your organizational needs. This way, VIDIZMO allows you to leverage your LMS while
delivering all your video-based learning.

As part of this integration, VIDIZMO can consolidate, update and share the changes made in an LMS by automating the task of
getting content from LMS to VIDIZMO. For instance, detailed video analytics collected by VIDIZMO based on user’s viewing
activity can be automatically reporting within the LMS to analyze course completion or what portion of the video was viewed.
Similarly, VIDIZMO can also take course assignment instructions from an LMS and feed that into VIDIZMO so users can for
instance, get notifications for any unwatched assigned video. In another scenario, VIDIZMO can also integrate with the LMS to
determine which video should be suggested to the viewer based on their LMS records such as their relevant field or specialty,
so that related content can be shown to the viewer in VIDIZMO.

Such powerful integration between VIDIZMO and your LMS can result in highly efficient and optimal learning outcomes for the
viewers as well as the L&D teams. More importantly, the resulting personalization of content for the learner can go a long way
in establishing a seamless flow of everyday relevant learning for viewer based on their credentials while also engaging them
with content that is best suited to their needs.

As part of this integration, another thing to keep in mind is that your learners expect to receive different types of content within
the video learning platform as compared to an LMS. While an LMS may be expected to house long-form learning courses or
programs for macro learning, a video platform’s core use is for every day learning, which means it must contain more of
micro-learning videos, just-in-time learning videos, and shorter, more personalized versions of longer form courses stored in
the LMS. This way, a video platform – in integration with your LMS – is supposed to deliver content customized for user’s
everyday learning needs in a personalized manner with suggestion for recommended content based on their previous activity,
video liked, user profiles in the LMS, etc.

For other platform integrations, VIDIZMO provides out-of-the-box interoperability with SCORM-compliant content; other CMS
like SharePoint, Drupal, WordPress, Jive, Sitecore, etc.; CRM such as Salesforce, Microsoft Dynamics etc.; video conferencing
tools like Skype for Business, WebEx, Go-To-Meeting, Cisco TelePresence, Polycom RealPresence etc.

VIDIZMO also provides custom integrations to support any organizational needs to maintain a seamless, blended and coherent
learning experience for L&D teams and learners across the company.

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ENTERPRISE VIDEOS USE CASES IN THE
MODERN WORKPLACE
Video use across organizations is expanding and evolving as businesses find
new and more useful ways to utilize video to connect with employees,
customers, and other business stakeholders. As video becomes a popular
tool for day-to-day learning in contemporary organizations, it opens
new avenues for workplace collaboration, knowledge sharing
and social learning.

Video is also widely prevalent in corporate communications

with internal and external stakeholder groups such as
employees, staff, partners, shareholders, customers,
etc. as it helps optimize costs, scale and personalize
internal messaging, while also reduce time redundancies
in communication. For HR too, video plays an integral role
in modernizing and scaling recruitment practices as well as
onboarding and new hire induction activities.

Many companies now also use videos to engage prospective

customers with marketing and sales videos as well as support and
informational videos to facilitate existing customers. For qualitative customer
engagement, many organizations now also entertain customer generated
content as well new and innovative videos like 360 videos, drone videos, vlogs,
behind the scenes video etc. that go a long way in promoting brand awareness
and customer loyalty. For more on how your organization can use video, read our
blog 51 business video use cases in the modern enterprise.

THINGS TO CONSIDER MOVING FORWARD

Is your video platform aligned with the rapidly evolving futuristic video technologies?

For corporations, video use is still in its nascency.

However, outside the corporate sphere, video experiences are evolving fast.

4K video or what broadcasters and TV manufacturers call ‘Ultra HD’ videos are now hitting the store shelves with 4K cameras
and 4K TVs as the technology becomes more affordable for customers. However, due to its significantly larger file size, 4k
videos take up a lot more storage than their HD counterparts and uploading and streaming such videos can create
bottlenecks for viewers. However, as 4K videos become more commonplace in the social sphere, corporate video users will
also come to expect similar video experiences at work, which includes learning and development scenarios.

For instance, 4K videos have immense scope for complex training and learning scenarios in manufacturing, construction, oil
and gas, among many others, which will gain a great degree on prominence with increasing consumerization of 4K videos. For
such scenarios, VIDIZMO has a complete video solution that seamlessly caters to the associated storage, streaming, and
delivery challenges that your LMS is not designed to handle. You LMS does not even come close to resolving basic video
streaming challenges, let alone the up and coming complicated streaming scenarios stemming from rapidly growing video
use cases.

Similarly, smart video technologies are also gaining prominence in the video sphere, as they are able to extract great insights
for video analysis and search. VIDIZMO, for instance, has the capability to provide smart video technologies and features such
as automatic speech recognition (ASR), facial recognition, object recognition, optical character recognition (OCR), Hyperlapse,
video summarization, among other artificial intelligence technologies – all of which have the potential to become
fundamentally pertinent for efficient video processing and value extraction for varying organizational video needs, including
learning and development.

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