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Brand Analyis

The Coca-Cola brand is one of the most recognizable in the world, present in over 200 countries with a brand value of $89 billion. It is known and recognized by 94% of the global population. The flagship Coca-Cola soft drink is distinguished by its red and white colors, cursive script logo, and slogans emphasizing happiness. The brand's success stems from its global presence, emotional advertising campaigns, sponsorship of major events, and diversification of products while implementing sustainable practices.

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13 views

Brand Analyis

The Coca-Cola brand is one of the most recognizable in the world, present in over 200 countries with a brand value of $89 billion. It is known and recognized by 94% of the global population. The flagship Coca-Cola soft drink is distinguished by its red and white colors, cursive script logo, and slogans emphasizing happiness. The brand's success stems from its global presence, emotional advertising campaigns, sponsorship of major events, and diversification of products while implementing sustainable practices.

Uploaded by

sabari sabari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BRAND ANALYSIS

Brand Overview: The Coca-Cola is one of the world’s most recognizable and valuable brands. It is
well known in many parts of the world and has market presence in more than 200 countries with
global brand value of $89 Billion U.S. dollars.

Approximately 94% of the world population is aware of the red & white logo of Coca Cola, according
to business insider. The brand is built on values of happiness, refreshment, optimism, and the brand
are considered a global icon.

Products and Offerings and Product Mix:

Brand Identity: Flagship product- Coca Cola Softdrink

1. Brand Name: It is a distinctive and well recognized named around the world as refreshment
and cool drink.
2. Logo: Cursive Red script with white wave lining. This logo has remained unchanged since its
creation, contributing to its recognizability
3. Slogan: "It's the Real Thing," "Open Happiness," and "Taste the Feeling." are some of the
famous slogans. These slogans emphasize the emotional aspects of the brand.
4. Color Palette: Red and white colors are predominant in the Coca Cola soft drink. Red
represents excitement passion and energy while white represents purity and simplicity.
5. Brand Personality: Coca-Cola's is represented as joyful, optimistic, and inclusive.
Commercials often show a group of friends enjoying the soft drink. Coca-Cola is shown as a
great refreshment beverage. It conveys a sense of happiness, togetherness, often seen in its
advertising campaigns.

Brand Strategy: The Brands success can be attributed to several strategies:

1. Global Presence of the company: It operates in diverse markets, in more than 200 countries
highlighting its commitment to serving consumers worldwide.
2. Advertising of the company: Coca-Cola invests significantly in advertising campaigns, often
centred around emotional themes, social causes, holidays, festivities. The commercials such
as “Taste the feeling” have become famous and very recognizable.
3. Sponsorships: The brand sponsors major sporting events, such as the FIFA World Cup, the
Olympics, and partners with renowned athletes and celebrities.
4. Diversification: To adapt to changing consumer preferences and market conditions. The
Coca-Cola company has expanded its portfolio to include healthier options like water, teas,
and juices.
5. Sustainability: The company has implemented various measures to follow sustainable
practices, focusing on water conservation, reducing its carbon footprint, and promoting
recycling of plastic PET bottles, wrappers, and other plastic parts.

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