Purcom Reviewer PDF
Purcom Reviewer PDF
Why do we need to study communication? - The skills to talk with fluency and write
unless it put on a letter of request. Like you do elements of communication, such as your
not see the real reaction who wrote the letter. words or registers, your tone, and your
expressions.
understanding. In order for that to
5 types of Audience happen, the following principles must
Analysis
Behavioral - be observed.
Situational 1.) Clarity
Psychograph - know the purpose
ic - This pertains to both the message and the
Demographic purpose why the message has to be sent.
Social
In Identifying your audience The message should be clear by using
1.) Who your audience is appropriate language and communication
2.) What they are thinking channels,
3.) How can you vast reach but equally important is that the reason for
them sending and receiving the message must be
general context of the discourse. speaking with someone who has specialized
knowledge or is offering advice.
WHAT ARE THE LANGUAGE REGISTERS?
Examples: Doctors, Engineer. A conversation
1.Formal (One Way Process)
between a doctor and patient
- These registers are used in professional,
Tone
academic, or legal settings where
-is often respectful, such as the use of
communication is expected to be
honorifics or courtesy titles.
respectful,
chapyer 3
EVALUATING MESSAGES AND/OR TEXT
In this lesson, message refers to any recorded message such as writing, audio recording,
audio and video recording that is physically independent of its sender or receiver
MEDIUM includes such broad categories as speech and writing or print and
broadcasting, or relate
to specific technical forms with the mass media (radio, television, newspapers,
magazines, photographs, films and records).
In order to produce quality text, you need to consider the following:
Text type
Purpose
Audience
These factors have implications for structure, language, and presentation.
refers to how the information is organized. You may use text genres (kinds of
texts
based on its development): texts using logical order such as exposition – ex:
Texts using chronological or time order:
Narration
Process
Texts using spatial or space order:
description
Language is the means by which the information is expressed verbally and/or nonverbally.
Ideas may be conveyed using any of the five language registers : very formaal, formal,
neutral, Informal, or very informal.
The formality of vocabulary, grammar, and mechanics needed are dictated by the register
you are to use. Presentation covers the layout, format, length, oral delivery (voice, body
language, timing) and any other conventions, such as spelling and referencing.
anything
which stands for something else; in a sense, signs take the form of words, images,
sounds,
gestures, and objects.
Signs consist of signifiers (sounds and images) and signifieds (concepts). The sign is the
whole that results from the association of the signifier with the signified.
The relationship between the signifier and the signified is referred to as signification.
For example, if you hear the sounds represented by the letters “b-o-y” or a picture of a boy
(the signifier), you think of a concept “male child” (the signified)
Together, the sounds of the word (or the picture) and the concept created by the sounds
form a sign.
Semiosis, a term borrowed from Charles Sanders Peirce, is the process by which a
culture produces signs and/or assigns meaning to signs.
Semiotics can be understood as the “mental concept it represents, which is common to all
members of the same culture, who share the same language.”
Semiotics, therefore refers to a kind of social interaction among individuals who try to
make sense out of the different interpretation possibilities of the sign.
Language, as a sign, creates misunderstanding when used by second language users.
Errors are often seen in translation.
Ex: “Come Alive with the Pepsi Generation”
was literally translated in Germany as “Rise from the grave with Pepsi.
In China, it was translated as “Pepsi brings your ancestors back from the grave.”
Picture book, in which the textual and visual elements are arranged on individual pages that
contribute to an overall set of bound pages
2. Web page, in which elements, such as sound effects, oral language, written language, music,
and still or moving images are combined.
3.Live ballet performance, in which gesture, music, and space are the main elements.
Creation and Production of Multimodal Texts
Transmedia means a merging of media forms such as digital or narrative but with multiple
platforms as part of narrative.
Glee is an example of a transmedia narrative in which the audience follows the characters
and situations across media.
Creating an educational multimodal material starts with gathering material through copying or
cutting and pasting.
To suit your purpose, you need “patchworking.”
Patchworking is the process of exploiting certain threads in the materials you have gathered
from various sources and stitch these together.
Plagiarism is the act of stealing and passing off as your own the ideas, words, or any other
intellectual property produced by another person.
Principles of Documentation
Preparing multimodal texts in a classroom provides for new practices of reading, producing, and
disseminating texts. This means you need to apply literacy practices such as using
computers and other technical devices.
A quality multimodal composition requires new literacy design skills and knowledge.
For example, producing animation entails complex-meaning design process. It requires
combination of “modes” such as image, movement, sound, spatial design, gesture, and language.
Hence, the process is said to be “cross-disciplinary.”
English is a truly global language, and linguists argue there are 100s of different English
varieties around the world. The two most well-known varieties are arguably British English
and Standard American English.
In the present era of high technology, the issue on culture and use of English has become
more complicated than what it seems because of the emergence of the now recognized
“World Englishes.” These varieties of English are used by three identified “concentric circles”
of societies.
the Inner Circle covers the native English-speaking countries such as:
England, USA, Canada, Australia, New Zealand
Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to
humble.
Images help us learn, grab attention, explain tough concepts, and inspire.