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Training Task Individual Exam

Internal marketing ensures that all employees embrace appropriate marketing principles, especially senior management. A subsidiary unit can exist separately from the rest of the company. Perception is the process of selecting and interpreting information to understand the world. Business-to-business markets consist of organizations that acquire goods and services used to produce other products. Kiwi is using a behavioral factor by dividing customers into those who prefer online or in-store shopping.

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Erik K Undseth
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15 views

Training Task Individual Exam

Internal marketing ensures that all employees embrace appropriate marketing principles, especially senior management. A subsidiary unit can exist separately from the rest of the company. Perception is the process of selecting and interpreting information to understand the world. Business-to-business markets consist of organizations that acquire goods and services used to produce other products. Kiwi is using a behavioral factor by dividing customers into those who prefer online or in-store shopping.

Uploaded by

Erik K Undseth
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Which aspect of holistic marketing motivates employees and ensures that everyone in the
organization embraces appropriate marketing principles, especially senior management?
A) Relationship marketing
B) Integrated marketing
C) Internal marketing
D) Network marketing
E) Performance marketing

2. A characteristic of a _ unit is that it can be a single business or collection of related


businesses that can exist separately from the rest of the company.
A) strategic business
B) subsidiary
C) merged
D) niche market
E) specialized business

3. is the process by which we select, organize, and interpret information inputs to


create a meaningful picture of the world.
A) Consumption
B) Perception
C) Acculturation
D) Assimilation
E) Cognitive dissonance

4. markets consist of all the organizations that acquire goods and services used in the
production of other products or services that are sold, rented, or supplied to others.
A) Business
B) Consumer
C) E-commerce
D) Global
E) Domestic

5. If Kiwi divides potential customers into those who prefer to shop online versus those
who prefer to shop in person at a Kiwi location, it is using a factor.
A) personal
B) behavioral
C) demographic
D) psychographic
E) geographic
6. Bjørn-Tore always buys dog food from one particular brand because he believes that this
brand is the best one for his dog. Bjørn-Tore’s loyalty status is best described as .
A) split loyal
B) shifting loyal
C) consistent loyal
D) hard-core loyal
E) switcher

7. is the act of designing the company's offering and image to occupy a distinctive
place in the minds of the target market.
A) Positioning
B) Valuation
C) Pricing
D) Commercialization
E) Launching

8. Many products can be differentiated in terms of their , which are their size, shape, or
physical structure.
A) form
B) prototype
C) architecture
D) model
E) blueprint

9. As one of the key dimensions of service quality, refers to the ability to perform the
promised service dependably and accurately.
A) empathy
B) assurance
C) responsiveness
D) reliability
E) tangibles

10. The monetary value of a brand is called brand and reflects the premium that is
placed on a company's valuation because of its ownership of the brand.
A) loyalty
B) equity
C) preference
D) identity
E) licensing
11. reflects the degree to which a change in price leads to a change in quantity sold.
A) Supply elasticity
B) Demand variance
C) Price-demand
D) Price elasticity of demand
E) The price effect

12. Costs that do not vary with production levels or sales revenue are known as costs.
A) fixed
B) variable
C) average
D) opportunity
E) total

13. What is the first step in developing an effective marketing communication program?
A) Setting the objectives
B) Identifying the audience
C) Crafting the message
D) Deciding on the media
E) Developing the creative approach

14. Which of the following elements of the marketing communication mix involves use of
mail, telephone, e-mail, online messaging, or in-person interaction to communicate with or
solicit response or dialogue from specific customers and prospects?
A) Advertising
B) Personal selling
C) Direct marketing
D) Public relations
E) Sales promotion

15. are sets of interdependent organizations participating in the process of making a


product or service available for use or consumption.
A) Distribution channels
B) Interstitials
C) Communication channels
D) Sales territories
E) Marketing terrains
16. A manufacturer offers its intermediaries an extra benefit for performing a
promotional activity. This is an example of the use of _ power.
A) reward
B) coercive
C) functional
D) expert
E) referent

17. Which of the following characteristics is closely associated with late majority adopter
groups?
A) Superior technological knowledge
B) Low price sensitiveness
C) Opinion leadership
D) Deliberate pragmatism
E) High risk aversion

18. Companies provide rewards to customers who buy often and in substantial amounts. These
reward schemes are referred to as programs.
A) benefit
B) loyalty
C) satisfaction
D) profitability
E) quality

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