Brand Standards Guide

Austin Peay State University / Brand Standards Guide

 Contents

Brand Standards Brand Position

1.0 Introduction 8.0 Violations 1.0 Brand Campaign
1.0 Why a Visual Identity System 8.0 Common Misuses of Logos 1.1 Foundation
& Wordmarks 1.2 Ethos
2.0 Glossary of Terms 1.3 Rationale
2.0 Glossary of Terms 9.0 Stationery 1.4 Tactics
9.0 Business Cards
3.0 Trademark Protection 9. 1 Letterhead & Envelopes 2.0 Logo
3.0 Trademark Protection 9.2 9” by 12” Envelope 2.0 Leading Through Excellence Logo
and Combination Logo
4.0 Approval Requirements 10.0 Digital Media
4.0 Approval Requirements 10.0 Email Signature 3.0 Marketing
10. 1 Email/Landing Page Marketing 3.0 Out-of-Home Advertising
5.0 Logo 10.2 PowerPoint 3. 1 Small Brochures
5.0 Selecting Logos 3.2 Flyers/Postcards
5. 1 Wordmark Vertical Full Color 11.0 Other Applications 3.3 PowerPoint
5.2 Wordmark Vertical One Color 11.0 Name Tags 3.4 College Fairs
5.3 Wordmark Horizontal Full Color 3.5 Brochures
5.4 Wordmark Horizontal One Color 12.0 Signage 3.6 Advertising
5.5 Lettermark 12.0 Campus Outdoor and Directional
5.6 University Seal 12. 1 Interior/Office Hours 4.0 Color Palette
5.7 University Rope Seal 12.2 Temporary Signage 4.0 Color Palette
5.8 Unit Identity 12.3 Wall and Interior Graphics
5.9 Spacing Around Logos & Minimum Size 5.0 Contact Information
5.10 Subunit Alignment 13.0 Vehicles 5.0 Contact Information
5. 1 1 Military Version 13.0 Vehicles
5. 1 2 Be A Gov! Logo 13. 1 Vehicles: Promotional
5.13 Be A Gov! Campaign Samples
14.0 Apparel
6.0 Fonts 14.0 Apparel
6.0 Fonts
15.0 Contact Information
7.0 Color Palette 15.0 Questions
7.0 Color Palette
7. 1 Color Palette Examples

Austin Peay State University / Brand Standards Guide

 Introduction 1.0

Introduction

As part of our team at Austin Peay State University, you’re in

a position to help bring our story to the world.

And what a story it is. As you know, our mission is all about
empowering students to be 21st-century leaders. And we do
that by providing a learning experience founded upon quality
and challenging academics, collaboration among unique
individuals, innovating new ways to solve serious problems,
approaching life with a global perspective and always coming
together in spirit to celebrate who we are.

Why A Visual Identity System

This guide is meant to provide some direction to employees

and affiliated partners on how to effectively and consistently
convey Austin Peay’s story through the appropriate use of
messaging, design, photography and logo. Remember, no
matter how extraordinary our story is, if we aren’t disciplined,
focused and consistent with how we tell it, it’ll be hard to
break through to our intended audiences.

You can download the most current version of this guide at

APSU.edu/identity. The complete guide, or individual
sections, should be printed in color.

Austin Peay State University / Brand Standards Guide

 Glossary of Terms 2.0

Glossary of Terms

This glossary is meant to offer clarity on various marketing Lettermark – An element of a graphic identity used when a
terms you might encounter, so that the entire APSU team length name needs to be reduced to an acronym. It is most
will have a consistent understanding of strategic and tactical often times used in place of an an abstract symbol.
concepts.
Logo – The graphic symbol or design that represents the
Body Copy – Body copy refers to content that appears as a University in a single visual.
running narrative on the pages of print publications or digital/
Marketing Assets – Marketing assets refers to the various
electronic communications such as web pages or emails.
tools on file to be used in marketing initiatives, such as
Body copy often follows a headline or subheadline.
photographs, logos and interviews with students, faculty and
Brand – The persona created through the use of logos, alumni to be used as profiles.
symbols, colors, images, writing, typography, music and voice
Subheadline – Subheadlines, or subheads, are typically 5-7
that represents the University.
words, reinforce a topic area that’s initially conveyed by a
Brand Identity – Brand identity refers to the overarching headline and are used to set up a block of body copy or
perception various audiences hold when thinking about APSU. bulleted list so readers can scan a page and quickly see what
topics are being written about.
Brand Messaging – Brand messaging is the strategic and
tactical approach to writing headlines, subheads, body copy Tagline – The tagline is the University’s main messaging point
and photo captions. and often appears along with the APSU wordmark.

Brand Voice – Brand voice refers to the overall tone of the Unit Identifier – The graphic symbol or design that represents
editorial and the personality it is meant to convey. both the University and a department or office of the
University.
Color Palette – A limited set of colors that is repetitively and
consistently used in design for a range of media. Visual Identity – Visual identity refers to the overarching
visual feel presented by photography style, color palette and
Core Values – The core values are those key attributes that design elements.
characterize the APSU learning experience and should be
consistently reinforced through brand messaging and design. Wordmark – A specific typographic arrangement of words
or letters used in part to represent a spelled out name or
Headlines – Headlines are the main messaging tactic used acronym for the University or its departments and functions.
as standalones on billboards and preceding body copy in
publications, web pages and emails.

Austin Peay State University / Brand Standards Guide

 Trademark Protection 3.0

Trademark Protection

All University marks are federally registered. The marks within

this guide are the copyrighted and trademarked property of
Austin Peay State University. No part or whole of the marks
may be reproduced by any means or in any form whatsoever
without express written permission from the University.

To request permission, contact the Austin Peay State

University Public Relations and Marketing Office by email at
[email protected] or by phone at 931-221-7459.

Austin Peay State University / Brand Standards Guide

 Approval Requirements 4.0

Approval Requirements

When communicating about APSU, we need to be on the

same page and disciplined about where, how and to whom
we’re promoting the University. That’s why all marketing
initiatives must receive neccessary approvals before they are
implemented.

To submit an item for approval, visit the University’s Print &

Creative site at https://www.apsu.edu/pr-marketing/print-
creative.

This information can also be found on the following pages of

the APSU website:
apsu.edu/policy/7s_advancement_and_communications/

Reference:
• 7:001 Publications and Promotional Materials
• 7:010 Branding Policy

Austin Peay State University / Brand Standards Guide

 Logo 5.0

Selecting Logos

Austin Pray’s logos and wordmarks were created in a number Logos can be downloaded from apsu.edu/
of ways, to work with maximum effectiveness across a wide identity. Contact the Austin Peay State
variety of purposes and applications. The specific execution University Office of Public Relations and
and medium being used will help determine which version Marketing Office by email at logoapproval@
of the logo to use. Refer to the following pages for the most apsu.edu or by phone at 931-221-7459 for
appropriate logo for your use. additional help.

Austin Peay State University / Brand Standards Guide

 Logo 5.1

Vertical Full Color

Use this version of the logo when the

space is more vertical than horizontal or
when its centered orientation is the most
appropriate for its application.

Full color on white or light backgrounds Full color on red backgrounds

Full color on black backgrounds

Austin Peay State University / Brand Standards Guide

 Logo 5.2

Vertical One Color

Use this version of the logo when the

space is more vertical than horizontal or
when its centered orientation is the most
appropriate for its application.

Use when only one color of ink is available.

One color on white or light backgrounds Reverse or white on red backgrounds

White on black backgrounds One color on black backgrounds

Austin Peay State University / Brand Standards Guide

 Logo 5.3

Horizontal Full Color

Use this version of the logo when the

space is horizontal or when its flush left
alignment is the most appropriate for its
application.

Full color on white or light backgrounds Reverse or white on red backgrounds

One color on black backgrounds

Austin Peay State University / Brand Standards Guide

 Logo 5.4

Horizontal One Color

Use this version of the logo when the

space is horizontal or when its flush left
alignment is the most appropriate for its
application.

Use when only one color of ink is available.

One color on white or light backgrounds Reverse or white on red backgrounds

One color on black backgrounds One color on black backgrounds

Austin Peay State University / Brand Standards Guide

 Logo 5.5

Lettermark

This version of the logo can be used

when the full version of the logo is not
necessary. AP can stand on its own when
used on internal communication, on
campus or when in proximity to other
logos and APSU-branded materials.

One color on white or light backgrounds Reverse or white on red backgrounds

White on black backgrounds One color on black backgrounds

Austin Peay State University / Brand Standards Guide

 Logo 5.6

University Seal

The University seal is used

predominantly on official documents
such as certificates, awards and
diplomas. If foil-stamped or
embossed, silver or gold foil is
allowed.

Full color on white or light backgrounds One color on white or light backgrounds

I N P E AY S
ST T
U

AT
AL OF A

E U
NIVER
SE

S
E

TY
I

TH
1927

One color on white or light backgrounds One color on black or dark backgrounds

Austin Peay State University / Brand Standards Guide

 Logo 5.7

University Rope Seal

The University rope seal is used

predominantly on official documents
such as certificates, awards and
diplomas. If foil-stamped or
embossed, silver or gold foil is
allowed.

This alternative version can be used

when a more traditional and ornate
look is desired.

Full color on white or light backgrounds One color on white or light backgrounds

One color on white or light backgrounds One color on black or dark backgrounds

Austin Peay State University / Brand Standards Guide

 Standard Wordmark with Unit Identity

UN IT IDE NT ITY U N IT IDE NTITY

IDE NT ITY Uwith
Standard Wordmark N ITUnit
IDE NTITY
Identity
Logo 5.8
Academic Affairs
Unit Identity Academic Affairs
Standard Wordmark with Unit Identity
Academic Affairs
ordmark with Unit Identity
Standard Length
Wordmarkof department or office
with Unit Academic
name and print placement determine best options.
Identity Affairs
Standard Wordmark with Unit Identity
U NUIT IDE
N IT NTNT
IDE ITYITY

Academic Affairs Academic

Academic A
c Affairs Academic Affairs
Academic Affairs Academic
Academic Affairs
Academic Affairs
Standard Wordmark with Unit Identity Affairs
Academic Affairs
Standard Wordmark with Unit Identity
Standard Wordmark with Unit Identity Academic Affairs Academic
Affairs
Academic Affairs
Academic AffairsAbbreviated Wordmark with Unit Identity
ffairs Academic
AcademicAffairs
Academic Affairs
Academic Affairs Academic
Academic
Abbreviated Wordmark Affairs
with Unit Identity Academic
Affairs
Affairs Affairs
Academic Affairs
Academic Affairs
Wordmark with Unit Identity Academic AcademicAbbreviated Wordmark with Unit Identity
Abbreviated Wordmark with Unit Identity
Academic Affairs
Academic Affairs
Affairs
Academic
Affairs
Academic
Academic
Abbreviated Affairs with Unit Identity
Wordmark Academic Affairs
Logo with Unit Identity – Use for small
Affairs
Affairs Academic
objects only (pens, pencils, Affairs
jewelry, etc.).
mic Affairs
Academic Affairs Academic Affairs Academic Affairs
Abbreviated Wordmark with Unit Identity Academic Affairs
Logo with Unit Identity — preferred for small objects (pens, pencils, jewelry, e
Abbreviated Wordmark with Unit Identity Logo with Unit Identity — preferred for small objects (pens, pencils, jewelry, etc.)
Abbreviated Wordmark with Unit Identity

Academic Affairs
Academic Academic
Affairs Affairs Academic Academic Affairs Academic Affairs
Academic
fairs Academic
Academic Affairs
Academic
Academic Affairs
Affairs Academic Affairs Academic
Affairs Academic Affairs Academic
Affairs Affairs
Affairs Affairs

Logo with Unit Identity – Use for small objects only (pens, pencils, je
Unit Identity – Use for small objects only (pens, pencils, jewelry, etc.). Line is optional. Logo with Unit Identity – Use for small objects only (pens, pencils, jew
Academic Affairs
Academic Affairs Academic
Academic
Affairs
Affairs
Academic Affairs Academic Academic Affairs
ic Academic Affairs
Affairs
Austin Peay State University / Brand Standards
Academic Guide
Academic Affairs
Academic
Affairs
Logo with Unit Identity – Use for small objects only (pens, pencils, jewelry, etc.). Line is optional.
 To maximize impact, a minimum amount of free
space should be maintained around the logo.
Free space refers
F R EE SPAC E AND MINIMUM to the absence
REPRODUCT of any imagery,
ION
graphics, folds, text or other elements that may Logo 5.9
interfere with the impact of the logo.

Spacing Around Logo

To maximize impact, a minimum amount of free
To maximize impact, a minimum amount of free space should be maintained
space should be maintained around the logo.
around the logo. Free space refers to the absence of any imagery, graphics,
Free space refers to the absence of any imagery,
folds, text or
graphics, other
folds, elements
text or otherthat may interfere
elements that maywith the impact of the logo.
interfere with the impact of the logo.

Free space should be the same height

as the AP mark as shown above.

Free space should be the same height

as the AP mark as shown above.

1” WIDE

Minimum Size

The logo should be reproduced no smaller than 1 inch wide.

1” WIDE
1” WIDE

The logo should be reproduced no smaller

than 1 inch wide.

Austin Peay State University / Brand Standards Guide

10 1” WIDE
AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
 PRO
PROPO
PORT
RTIO
ION
NSS

PRO PO RT IO N S
Logo 5.10

HORIZONTAL
HORIZONTAL RECTANGULAR
RECTANGULAR VERSION
VERSION
Subunit Alignment Unit
Unit identy should not
identy should not exceed
exceed the
the width
width of
of “Austin
“Austin Peay”.
Peay”.
HORIZONTAL
Short unit RECTANGULAR
names should be VERSION
right justified.
Short unit names should be right justified.
Horizontal Rectangular Version Unit identy should not exceed the width of “Austin Peay”.
Short unit names should be right justified.
Unit identity should not exceed the
width of “Austin Peay.” Short unit
names should be right justified.
Academic
Academic Affairs
Affairs Academic
Academic Affairs
Affairs

Academic Affairs Academic Affairs

HORIZONTAL
HORIZONTAL STACKED
STACKED VERSION
VERSION
Unit
Unit identity
identity cap
cap height
height should
should not
not exceed
exceed xx height
height of
of “Austin
“Austin Peay”
Peay” and
and width
width should
should not
not
HORIZONTAL
exceed the STACKED
width of the VERSION
entire wordmark. Short unit names should be right justified.
exceed the width of the entire wordmark. Short unit names should be right justified.
Unit identity cap height should not exceed x height of “Austin Peay” and width should not
exceed the width of the entire wordmark. Short unit names should be right justified.

Horizontal Stacked Version

X
Unit identity cap height should not
exceed X height of “Austin Peay,” and
width should not exceed the width
of the entire wordmark. Short unit
Academic AffairsXX
Academic Affairs Academic
Academic Affairs
Affairs
names should be right justified. Academic Affairs X Academic Affairs

VERTICAL
VERTICAL VERSION
VERSION
Unit
Unit identity
identity should
should not
not exceed
exceed the
the width
width of
of “Austin
“Austin Peay”
Peay” and
and the
the identity
identity cap
cap height
height should
should
VERTICAL
not VERSION
not exceed
exceed the
the xx height
height of
of “Austin
“Austin Peay”.
Peay”. Unit
Unit names
names should
should be
be centered.
centered.
Unit identity should not exceed the width of “Austin Peay” and the identity cap height should
not exceed the x height of “Austin Peay”. Unit names should be centered.
Vertical Version
Unit identity should not exceed
the width of “Austin Peay,” and the
identity cap height should
not exceed the X height of “Austin X Academic
Academic Affairs
AffairsX
Peay.” Unit names should be Affairs
centered. Academic
Academic Affairs
Academic Affairs
Academic Affairs

1111 AUSTIN
AUSTINPEAY
PEAYSTATE
STATEUNIVERSITY
UNIVERSITY--OFFICIAL
OFFICIALLOGOS
LOGOSAND
ANDTRADEMARKS
TRADEMARKS--USAGE
USAGEAND
ANDSTYLE
STYLEGUIDE
GUIDE

Austin Peay State University / Brand Standards Guide

11 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE
 Logo 5.11

Military Version

Considering APSU’s longstanding relationship with the military and Fort

Campbell, it’s important we celebrate this with an official camouflage
version of the logo. This offers an additional option for students, faculty and
staff, while also reinforcing the importance of this relationship.

AP-Camo.eps AP-CamoReverse.eps

This version was created for

placement over Austin Peay’s
camouflage pattern. (Note:
Most camouflage patterns are
copyright protected.)

Austin Peay camouflage pattern

Austin Peay State University / Brand Standards Guide

 Be A Gov! Logo 5.12

Be A Gov! Logo

The “Be A Gov!” campaign was

developed as a specific message and
call to action that is used primarily in
traditional recruitment efforts by the
admissions and enrollment management
areas.

This messaging ethos is defined by our

position statement, “Leading Through
Excellence,” which defines what it
means to “Be A Gov!” through the use
of our multifaceted advertising efforts C A MPA I G N LOG O V E RT I C A L - F u l l Co l o r

that focus on the terms, Lead, Leader or

Leading Through Excellence.

For information on our “Leading

Through Excellence” position statement
and campaign efforts, please refer to
the “Brand Position” section.

Samples of usage for “Be A Gov!” FULL COLOR on white or light backgrounds FULL COLOR on red backgrounds C AMPAIGN LOGO V E R TIC AL - Full Color

campaigns are provided on the

following pages.

For more information and logo

downloads, visit apsu.edu/identity.

FULL COLOR on gray backgrounds FULL COLOR on black or dark backgrounds

FULL COLOR on white or light backgrounds FULL COLOR on red backgrounds

Be A Gov! logos
3 AUSTIN PEAY STATE UNIVERSITY - CAMPAIGN DESIGN STANDARDS - USAGE AND STYLE GUIDE

Austin Peay State University / Brand Standards Guide

 Be A Gov! Campaign 5.13

Be A Gov! Campaign Samples

BE A GOV!

Dear Gov,
Congratulations on your recent scholarship acceptance.
We are excited to have you at Austin Peay in the fall. In
the meantime, take a look around your future home
at Austin Peay.

apsu.edu/virtual-tour

DUAL ENROLLMENT !
apsu.edu/govnow
apsu.edu ADMISSIONS (800) 844-APSU [email protected] @APSU_ADMISSIONS
Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation,
gender identity/expression, disability, age, status as a protected veteran, genetic information, or any other legally protected class with
respect to all employment, programs and activities sponsored by APSU. http://www.apsu.edu/policy. Policy 6:003

Advertisement Postcard Acceptance Letter

Brochure Covers

BE A GOV!
It’s MORE than a tour.
Clarksville, TN 37040

International Travel

TRANSFERIt’sSTUDENT
Residence Halls
Permit No. 388
Organization
U.S. Postage

BE A GOV!
GENERAL AGRICULTURE
the start of a JOURNEY.
Non-Profit

ASSOCIATE DEGREES MASTER’S DEGREES From Australia to Sweden, you’ll enjoy

PAID

GENERAL STUDIES Choose from 11 residence halls. If you’re

Where you go to college will impact the rest of your life. Discover the career-building, life-changing GEOSCIENCES single and coming to APSU with fewer than 12 college international opportunities via study abroad
ENGINEERING TECHNOLOGY

OPPORTUNITIES
opportunities available to you at APSU during your campus visit or AP Day. HEALTH & HUMAN PERFORMANCE BIOLOGY
credit hours, you must live on campus or with a parent and exchange programs ranging from two
LIBERAL ARTS COMMUNICATION ARTS
MANAGEMENT TECHNOLOGY
HISTORY
or guardian who resides within 50 miles of campus. weeks to an entire year.
INTERDISCIPLINARY STUDIES COMPUTER SCIENCE & apsu.edu/study-abroad-exchange
LEADERSHIP & ORGANIZATIONAL QUANTITATIVE METHODS apsu.edu/housing
ADMINISTRATION COUNSELING
BACHELOR’S DEGREES MANAGEMENT CURRICULUM & INSTRUCTION
MARKETING EDUCATIONAL LEADERSHIP STUDIES
ACCOUNTING MATHEMATICS ENGINEERING TECHNOLOGY
ART MEDICAL LABORATORY SCIENCE ENGLISH
BIOLOGY MUSIC HEALTH & HUMAN PERFORMANCE Dining On Campus
CHEMISTRY NURSING HEALTH CARE ADMINISTRATION Starbucks, Papa John’s, Subway, Chick-fil-A and
COMMUNICATION ARTS PHILOSOPHY & RELIGION INDUSTRIAL-ORGANIZATIONAL
PSYCHOLOGY
Einstein Bros. Bagels are just a few of your on-campus
COMPUTER INFORMATION SYSTEMS PHYSICS
COMPUTER INFORMATION MANAGEMENT options. We also offer an all-you-care-to-eat buffet in
POLITICAL SCIENCE
TECHNOLOGY
PSYCHOLOGICAL SCIENCE MILITARY HISTORY the APSU Café. Check out meal plans and more. Research and Creative
COMPUTER SCIENCE dineoncampus.com/apsu
PUBLIC MANAGEMENT MUSIC Opportunities
CRIMINAL JUSTICE NURSING
ENGINEERING PHYSICS
SCIENCE-RADIOLOGIC TECHNOLOGY With help from our Office of Student Research
SOCIAL WORK PROFESSIONAL STUDIES
and Innovation, you may have the chance to
Clarksville, TN 37044
Office of Admissions

ENGINEERING TECHNOLOGY READING

SOCIOLOGY
601 College Street

ENGLISH conduct research or pursue your

Schedule a Visit SPECIAL EDUCATION SOCIAL WORK
FINANCE TEACHING creative activity.
Explore our beautiful campus and ask the questions that are on your mind during a campus visit. THEATRE/DANCE
FOREIGN LANGUAGES apsu.edu/osri
Choose from weekday or weekend appointments – and be sure to request an academic appointment Student Life
Box 4548

with a representative from your field of interest! Develop your skills and your network through
apsu.edu/visit Admission Criteria more than 120 student organizations, including:
• governing councils • social fraternities and sororities
Generally speaking, you’ll gain admission if you:
Take a Virtual Tour • honor societies • special interest groups
has to offer during your campus visit.
Where you go to college is important.

Can’t make it in person? Check out the next best thing and explore your future earn a 20 on the ACT , 1020 on the SAT or a 2.85 cumulative (overall) high school GPA; • professional organizations • sports clubs
800-844-APSU • [email protected]
impact the rest of your life. Explore
But what you do while you’re there

AUSTIN PEAY STATE UNIVERSITY

affordable investment Austin Peay
– and the expense you incur – will

• faith-based groups apsu.edu/peaylink

home with our interactive virtual campus tour! and
apsu.edu/virtual-tour
TENNESSEE

are missing no more than two college prep courses.1

the unique opportunities and

Sports
Attend AP Day Shout “Let’s Go Peay!” as you cheer for the
Three times a year, we welcome hundreds of students and parents to campus for our AP Day
facebook.com/AustinPeay
[email protected]

Cost and Financial Aid

instagram.com/austinpeay

Service-Learning Govs and Lady Govs! Admission to regular-

twitter.com/AustinPeay

open house. During the event, you’ll have the opportunity to:
Put your knowledge to work and build season home games is free with your student
CONNECT WITH US

apsu.edu/transfer

• Speak with representatives from every academic program.

$4,957
Clarksville, TN 37044

ESTIMATED COST + $7,620 for out-of-state tuition ID card. If you are interested in playing for
apsu.edu/visit

your résumé as you serve communities

Office of Admissions
800-844-APSU

601 College Street

• Tour campus. PER SEMESTER APSU, visit apsu.edu/recruit.

here and abroad.
• Check out residence halls and campus dining options. INCLUDING in-state tuition, books
& program service fees + $ 5,349.50 for housing and meal plan http://www.apsu.edu/volunteer apsu.edu/letsgopeay
• Learn about financial aid options to help cover the cost of college.
Box 4548

• Meet students, faculty and staff and attend a basketball or football game!1
1 – Meeting these standards does not guarantee admission. Failing to meet these standards does not guarantee denial of admission.

Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age,
apsu.edu/APday Contact us at [email protected] or 800-844-APSU – or apply for admission at apsu.edu/apply – to learn whether you are admissible.
2 – Based on 2017-18 tuition, program service fee, housing and meal plan rates. Assumes 15 hours of undergraduate coursework per semester.
Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran,
status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs and activities sponsored by APSU. The Austin genetic information, or any other legally protected class with respect to all employment, programs and activities sponsored by APSU. The Austin Peay State University policy on nondiscrimination can be found at Assumes an estimated $1,600/year, or $800.00/semester, for books (according to The College Board, Annual Survey of Colleges, 2017).
Peay State University policy on nondiscrimination can be found at http://www.apsu.edu/policy. Policy 6:003 AP318/6-18/5M/Parris Printing/Nashville, TN apsu.edu/transfer
Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability,
1 Dependent upon athletic schedule.
age, status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs and activities sponsored by APSU.
apsu.edu/admissions http://www.apsu.edu/policy. Policy 6:003 AP319/6-18/10M/Parris Printing/Nashville, TN • Junior brochure
apsu.edu/admissions
The Austin Peay State University policy on nondiscrimination can be found at http://www.apsu.edu/policy. Policy 6:003 AP315/6-18/30M/Parris Printing/Nashville, TN

Transfer Road Junior Junior Brochure Interior

Austin Peay State University / Brand Standards Guide

 Fonts 6.0

Fonts Gotham Garamond Pro

Primary font used for headlines, Secondary font used for headlines or
The official fonts to be used in subheads and body copy body copy
University publications and materials Light Regular
developed for marketing, recruitment, abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
fundraising or other communication ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
efforts are Gotham, Garamond Pro 1234567890$%&(.;:!?)@ 1234567890$%&(.;:!?)@
and Revolution Gothic. The preferred
Book Italic
typography unifies the appearance of
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
all communication and strengthens the
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
University’s brand recognition.
1234567890$%&(.;:!?)@ 1234567890$%&(.;:!?)@
Italic
abcdefghijklmnopqrstuvwxyz Revolution Gothic
ABCDEFGHIJKLMNOPQRSTUVWXYZ Used primarily for student recruitment
1234567890$%&(.;:!?)@ pieces and available in five weights and
italics
Medium
abcdefghijklmnopqrstuvwxyz Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890$%&(.;:!?)@ ABCDEFGHIJKLMNOPQRSTUVWXYZ
NOTE: The University wordmark is 1234567890$%&(.;:!?)@
created using two font families, Impact
Medium Italic
and ITC Fenice. Both fonts are intended
for the logo/wordmark only and not for abcdefghijklmnopqrstuvwxyz Helvetica
use elsewhere. ABCDEFGHIJKLMNOPQRSTUVWXYZ When Gotham and Garamond are not
1234567890$%&(.;:!?)@ available use Helvetica. It comes in
Bold numerous weights but only medium
is shown.
Impact abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ Medium
1234567890$%&(.;:!?)@ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
Trade Gothic Condensed Bold
Fenice
Used mostly for body copy, subheads
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890$%&(.;:!?)@
Austin Peay State University / Brand Standards Guide
 Color Palette 7.0

Color Palette

The color standards that apply to the Austin Peay identity When specifying colors, refer to the Pantone® or Madeira®
are detailed here. The colors should never be altered from the (embroidery thread) number for accurate color reproduction. A
numbers specified below. NOTE: Due to the inconsistent nature of secondary set of colors has been selected to complement the
computer monitors, the colors depicted within this usage primary color palette. The colors shown in this palette are the
and style guide may not match the actual Pantone® colors. only others that should be used.

Primary Colors Secondary Colors

PANTONE PANTONE PANTONE PANTONE

Cool Gray 10 107 325 7475
PANTONE PANTONE PANTONE WHITE
200 Black 429

RED BLACK SILVER GRAY WHITE DARK GRAY YELLOW LIGHT TEAL DARK TEAL

PMS 200 Black PMS 429 White PMS Cool 10 PMS 107 PMS 325 PMS 7475

Process: Process: Process: Process: Process: Process: Process: Process:

C: 0 C: 0 C: 6 C: 0 C: 0 C: 0 C: 57 C: 69
M: 100 M: 0 M: 0 M: 0 M: 0 M: 0 M: 0 M: 12
Y: 65 Y: 0 Y: 0 Y: 0 Y: 0 Y: 92 Y: 23 Y: 30
K: 15 K: 100 K: 34 K: 0 K: 75 K: 0 K: 0 K: 36

Madeira: 1184 Madeira: 1000 Madeira: 1011 Madeira: 1002 R: 99 R: 251 R: 100 R: 72
G: 100 G: 225 G: 204 G: 122
R: 196 R: 0 R: 173 R: 255 B: 102 B: 34 B: 201 B: 123
G: 30 G: 0 G: 175 G: 255
B: 58 B: 0 B: 170 B: 255 HTML: 636466 HTML: FFF21F HTML: 64CCC9 HTML: 487A7B

HTML: C41E3A HTML: 000000 HTML: ADAFAA HTML: FFFFFF

PANTONE® is a registered trademark of PANTONE® Inc.

Austin Peay State University / Brand Standards Guide

 Color Palette Examples 7.1

Color Palette Examples

Austin Peay color palettes provide balance to page layouts overall page and layout balance. These colors are to be used
through the use of complementary colors. While our primary color sparingly as accents to break up layouts and provide options for
is red, the traditional two colors used in marketing and athletics focused elements such as font highlights, differentiation, etc. A
over the decades has been red and white. Black has been used good rule is that these colors should not make up more than 10
traditionally as a trim or accent color. With our current brand, percent of the overall layout. Also, keep in mind that photos make
black has been used more prominently, and we have also added up for good color balance in page layouts. If you have photos with
a silver gray. These color options are now our primary colors, with lots of rich blues, yellows, teal, etc. use of secondary colors on
a focus still on red as the most significant color for our primary other sections of the page may not be necessary.
palette.
Examples of appropriate use of secondary colors are provided
With the implementation of this brand guide, we are also including below.
a series of secondary colors that provide options for creating

Getting Financial Aid Keeping Financial Aid

Your attention to email (and snail mail) can make or break your financial aid award. Fine print is attached to just about ALL financial aid and scholarships. If you want to keep your aid,
Timely response to any requests or notifications is critical. study the fine print and make sure you meet the terms and conditions. In the meantime, make a note
of these common aid-reducing (or eliminating!) mistakes:

Poor academic performance

STEP 1 Apply for admission to APSU. Apply for federal aid, state aid and scholarships. Are you required to earn a certain GPA? Is that GPA per semester or overall?
What happens if you don’t? HOMETOWN: HOMETOWN:
HOMETOWN:
BARDSTOWN, KENTUCKY INDIANAPOLIS, INDIANA CLARKSVILLE
Withdrawing from (or failing) courses
MAJOR: MAJOR: MAJOR:
Once you start taking classes, your academic progress will impact your ability to get financial aid.
Watch your mail and APSU email for updates.You also can check your At certain milestones, we’ll evaluate: COMPUTER SCIENCE BIOLOGY UNDECIDED
STEP 2 financial aid via our OneStop portal. Notifications will include instructions
for accepting aid. • the number of credit hours you’ve registered to take (a.k.a. “attempted hours”).
WHY DID YOU COME TO WHY DID YOU COME TO WHY DID YOU COME TO
• the number of credit hours you’ve successfully completed. AUSTIN PEAY?
AUSTIN PEAY? AUSTIN PEAY?
• your semester and/or cumulative GPA.
Speaking with the admissions staff Austin Peay was at a huge college It was close to home. I went to
If your record shows a history of accepting aid for classes you later dropped (or failed), and the people here, they showed fair we had, and while I was talking to West Creek High School. I wanted
Follow instructions for accepting aid. We’ll automatically post scholarships and you run the risk of losing financial aid. me what it was to care about other one of the representatives, she had to be close to home because I have
STEP 3 grants to your account since those funds don’t have to be repaid. But people. I thought, “Wow, this is where so much love for it. She just made it resources here.
we cannot credit loans to your account until you accept them. I belong.” And I grew up with a single sound great. Me and my dad walked
Shifting to part-time enrollment
mother. We were never dirt poor, but away, and I said, “I never heard of that HOW DOES IT FEEL
Are you required to enroll full time? If so, what happens if you drop to part-time enrollment?
YOU DON’T HAVE TO ACCEPT THE LOAN AMOUNT OFFERED TO YOU. money was definitely an issue looking school, but I think I want to go there.” TO BE PART OF THE
If you take only 12 credit hours a semester, dropping a class means dropping to part time. Make
BORROW ONLY WHAT YOU NEED. REMEMBER, LOANS HAVE TO BE REPAID. sure you understand how this will impact your aid. at college. The 250R program was a UNIVERSITY’S LARGEST

ALMANTAS FAITH
WHAT DO YOU WANT

SYDNEY
blessing, allowing me to go to a great FRESHMAN CLASS?

Cassidy Graves
Henry Kilpatrick
Check your mail, APSU email and OneStop portal for updates. You may have to school like this. TO DO WHEN YOU
STEP 4 submit additional documents in order to receive your aid. GRADUATE? In high school, I thought Austin Peay

SHEPHERD OZELIS HUDGENS

HOW DOES IT FEEL TO BE was a small school. Then I got here,
I’m thinking I want to add a minor of
PART OF THE UNIVERSITY’S and I went into the Dunn Center with
dance and business right now. With
LARGEST FRESHMAN CLASS? the entire freshman class, and I said,
7 8 biology, I want to go into neonatology,
‘Wait a minute, this is a lot of people.’
It’s intimidating sometimes, like the and I want the business minor in case
With all the construction and it
spotlight is on us. I feel like it’s on us to I want to own my own practice. And
getting bigger and bigger, it’s exciting
show that Austin Peay is heading in the I’ve always liked to dance. I might
to be a part of that.
HOMETOWN: right direction, and we’re going to be HOMETOWN: want to open a Zumba studio. HOMETOWN:
one of the premier schools.
CHATTANOOGA MARIJAMPOLE, LITHUANIA CREAL SPRINGS, ILLINOIS
MAJOR:

LUKE
MAJOR:

YVETTE
MAJOR:
RICARDO
GOTI
BUSINESS MANAGEMENT FINANCE BIOLOGY

CECIL ANDERSON
WHY DID YOU COME TO WHY DID YOU COME TO WHY DID YOU COME TO
AUSTIN PEAY? AUSTIN PEAY? AUSTIN PEAY?

A FUTURE I wanted to be a chef, and I saw

that they have a culinary program.
I’m from Lithuania. My friend I don’t think I got here by coincidence

OF GROWTH
(Aleksas Tverijonas) studied here. because I had never heard of this school.
I came for AP Day, and then I He was like me, an athlete, a tennis I really think this is where God wanted
came to visit one time on my own. player, and he told me there are me to be because I was driving home
It was the perfect size for me. I’d nice people here, good coaches and from vacation, and I saw a billboard for
heard of it once or twice, but I good teachers. I had suggestions to Austin Peay. I love the Nashville area, so I
WORKFORCE READY couldn’t (attend) a big school. go to school in Florida or Texas, but decided to check it out. I visited the field
And I’ve made friends through
AND DRIVE TO 55 my roommate.
I picked Austin Peay because my biology department and Dr. (Steve)
friend told me it was a good place. Hamilton was awesome. He helped me
The continued influx of migrants, both domestic and international, with everything, just really made me
to the Nashville/Clarksville Joint MSA is part of a predicted trend of WHAT DO YOU PLAN ARE YOU ENJOYING YOUR feel welcome.
TO DO WHEN YOU TIME AT AUSTIN PEAY?
economic and industry growth that will require more Tennesseans
GRADUATE? WHAT DO YOU WANT TO DO
with degrees to meet the growing industry need for workers with mid- Everything is fine—I have a
I like to cook. I cook in my dorm.
WHEN YOU GRADUATE?
good coach, good friends. All my
level job skills.
When I came to Austin Peay, professors are like my friends, Right now, I’ve been helping with
I decided to major in business and everybody is helpful. I like this research in water quality, which I didn’t
Austin Peay State University is committed to Governor Bill Haslam’s instead of the culinary arts country because the people are so think I’d like it as much as I do. I would
Cassidy Graves

Cassidy Graves

Cassidy Graves
because I want to start my own friendly and helpful. like to get my master's and try to do some
Drive to 55, an initiative that seeks to meet the future workforce
restaurant when I graduate. research. As a Christian, I feel like it’s my
demand by increasing the number of Tennesseans with college degrees job to assist the Earth and show people
to 55 percent by the year 2025. how to do that.
18 SPRING 2017 AUSTIN PEAY 19

STRATEGIC RESPONSE
To meet the growing employment and educational needs of this
region and to align with the Drive to 55 initiative, the University’s
strategic plan calls for achieving the following five goals:

• Grow enrollment
Austin Peay plays a valuable role in making the case for the region as a
• Enhance student success
business location, and in the decades ahead, the collaboration between
• Sustain University growth
business and higher education will likely grow even stronger.” • Expand diversity

• Broaden communication
Ralph Schulz, president, Nashville Area Chamber of Commerce

2 3

Austin Peay State University / Brand Standards Guide

 CO M M O N M I S U S E O F LO G OS A ND WO RD MARKS

Violations 8.0
• Do not combine or add graphics to logos.
• Do not box or place logos within shapes.
Common Misuses of Logos • Do not distort the logos in any way.
• Do not apply special effects or outlines to the logos.
and Wordmarks

Use the logo only as provided. Avoid

these common misuses of the APSU
logo and wordmarks.

• Do not combine or add graphics to

the logo.

• Do not box or place shapes around

the logo.

• Do not distort the logo in any way.

• Do not apply special effects or

outlines to the logo.

• Be careful not to use old or outdated

logos.

C A MPA I G N LO G O V E RT I CA L - Fu ll Co lo r

New Old

14 AUSTIN PEAY STATE UNIVERSITY - OFFICIAL LOGOS AND TRADEMARKS - USAGE AND STYLE GUIDE

New Old
FULL COLOR on white or light backgrounds FULL COLOR on red backgrounds Austin Peay State University / Brand Standards Guide
 Stationery 9.0

Business Cards

University business cards must align with the following

styles and dimensions to achieve consistency in look and
feel when presented to external audiences.

Logo 1.7” ALAN ATWELL apsu.edu

GIS Field Research Technician

Geographic Information Systems Center

P.O. Box 4424 • Clarksville, TN 37044

phone: 931-221-6517 • fax: 931-221-7476

e-mail: [email protected] • website: apsugis.org
Name:
Gotham bold, all caps JOHN DOE, PH.D.
Red 200 Associate Professor

Title: Languages and Literature • Harned, Room 146

Gotham Book P.O. Box 4676 • Clarksville, TN 37044
Gray 429
phone: 931-221-4576 • cell: 931-776-7856 • fax: 931-221-7044
e-mail: [email protected] • website: www.apsu.edu
Contact Info:
Gotham Book
Flush left
Black
apsu.edu

Standard backside

Cards are shown at actual size.

Austin Peay State University / Brand Standards Guide

 Stationery 9.1

Letterhead, Notecards & Envelopes

Letterhead and envelopes from APSU administrative Logo 2.2”

offices must present a consistent wordmark, while

also being customized based on the department or
office from which it is coming.

University Advancement
All type is P.O. Box 4417
Clarksville, TN 37044
flush left.
apsu.edu

ALAN ATWELL
GIS Field Research Te

Geographic Information Sy
P.O. Box 4424 • Clarksville

phone: 931-221-6517 • fax

e-mail: [email protected]

Envelope, notecard and letterhead are shown at half size.

Department Name:
Gotham Bold, all caps
Red 200

Contact Info:
Gotham Book
Black

Web Address: GEOGRAPHIC INFORMATION SYSTEMS CENTER

P.O. Box 4424 • Clarksville, TN 37044 • phone: 931-221-6517 • fax: 931-221-7476
Lowercase
apsu.edu
Gotham Bold
Red 200

All type is
centered.

GEOGRAPHIC INFORMATION SYSTEMS CENTER

Austin Peay State University / Brand Standards Guide
P.O. Box 4417 • Clarksville, TN 37044
apsu.edu
 Stationery 9.2

9” by 12” Envelope

Different colored versions of the 9” x 12” envelopes

have been designed for business and promotional
purposes. Usage of Gov head (Be A Gov!) logo for Office of Admissions
601 College St.

use only in admissions/recruitment student activity. Clarksville, TN 37044

Envelopes may have

additional messaging
but must meet postal
Logo 2.388”
regulations and keep

BE A GOV! postal barcode areas clear.

Office of Advancement
Office of Advancement P.O. Box 4417
P.O. Box 4417 12 pt Gotham Light Clarksville, TN 37044
Clarksville, TN 37044

Thank you for your support.

9” x 12” Envelope not actual size 9” x 12” Marketing Envelope

Austin Peay State University / Brand Standards Guide

 Digital Media 10.0

Email Signature

It’s important for the APSU brand

that email signatures are formatted
and presented consistently.
The simplicity of this design is Set type in two spaces in
from edge.
intentional to make it easy for Align type and logo as
APSU personnel to use. Multiple shown.

hyperlinks are not recommended.

Name:
No additional quotations, 10.5 pt. Helvetica Bold
Red
statements or graphics should Title: Dark gray rule
be added to this. Shown here is 9 pt. Helvetica Regular (repeating EM dash)
Black Aligns with edge of
the signature to be used for both outermost element
outgoing and reply email. 9 pt. Helvetica Regular
University is set in Helvetica
Black
Bold
(all but Austin Peay name)
Font is Helvetica Regular with the
name set in bold. Optional:
Use of full color logo at
the bottom is optional

Working files can be downloaded Match size shown

at apsu.edu/identity.

Austin Peay State University / Brand Standards Guide

 Digital Media 10.1

Logo links to the home page. It also serves as

Email/Landing Page a way for the visitor to verify the University’s
authenticity. Other times, visitors may enter
When possible use video. Conversion
rates improve by almost 80% when a
Marketing the landing page unintentionally and providing video is included on the landing page.
this link helps the visitor re-orient.

The landing page should

Trouble viewing this email? View in browser

present visuals and

messaging consistent with Trouble viewing this email? View in browser

what audiences see in the

Dear Anika,
various digital executions that We’re excited to tell you about some of the things that have happened and even more
about to happen at Austin Peay this month.
lead them here, as a way to Isit vidunt, quodis volor si doluptas nia coreium ut a volorerro doluptaquias ne veliquia
alis voluptur, odis arum il eiciis et omnim acia plataquodit officia aut porporest, sinime
compel them to complete a voluptatibus eos volorup tiaepel icillab int min conse poruntio eic tecerum nostior eicimus
apeditiur, consequis santion ra pratur arum non conseru menectetur, sitatem peditatur, alit,

call to action. Landing pages quas et maximagni dit od estrum ad que cone pore dere coritionest lam, optur, quaspidem

Congratulations!
reriae por ma voles asped molorporro blaut dolupta sunt ulparum.

are used to identify and

qualify leads, and provide
News View All News

them with specific, relevant Dear Anika,

Congratulations on your acceptance and welcome to the great Austin Peay State University.
information. Landing pages Austin Peay prides itself on attracting talented students and I want to commend you on your academic
success. I am confident that you will bring excellence, enthusiasm and talent to our student body and
should be highly focused in campus community. In turn, we promise you dedicated, involved professors teaching you in small,
engaged classrooms.

messaging. Do not confuse Each student who joins us is part of shaping our future. Your talents, interests and academic focus will
make a difference at APSU—in the classroom, in campus life activities and on the athletic fields.

the user with multiple calls Once you get settled at APSU, I encourage you to become involved; we are a campus alive with athletics,
intramural sports, and campus and community activities. These activities will help you demonstrate that
you are a well-rounded individual ready to assume your role in a complex society.
to action or meandering APSU embraces community with Foy
Center’s new outdoor camp for teens
APSU part of state’s inaugural Food Waste
Initiative
Again, congratulations. You have made an excellent decision and can anticipate a warm welcome as you
arrive for the Fall semester. Our faculty, staff, and current students are planning your arrival in August and
content. The camp focuses on getting teens outdoors
and offers activities ranging from hiking and
The Tennessee Department of Environment
and Conservation (TDEC) announced the first
your orientation visit this summer.

I wish you a successful, enjoyable years at APSU. Be a Gov!

biking to rock climbing and caving, all of which group of participants in Get Food Smart TN -
are offered in the Clarksville area. a statewide initiative aimed at reducing food Warm regards,
waste.
Jane
The primary content on Jane Doe-Smith

the landing page should Events View Events Calendar

Admissions Counselor

match the ad visitors

clicked to get there. Baseball vs. Eastern Illinois
Date: May 17, 2018
Talk to a Counselor Schedule a Campus Tour Explore Programs
Time: 6 p.m.
Location: Raymond C. Hand Park

This email was sent to [email protected].

To ensure that you continue receiving these emails,
Campus Tour please add us to your address book or safe list.
Instantly unsubscribe
Date: May 17, 2018
Time: 9:30 AM - 11:00 AM
Location: University Center 307

Reserve Your Spot

An incentive colleges typically give visitors is
a discount on the application fee or provide a
For maximum customized brochure for a specific program/interest
effectiveness, the color if they fill out a form (not shown).
of the button is different
than any other color on
the landing page. This email was sent to [email protected].
To ensure that you continue receiving these emails,
please add us to your address book or safe list.
Instantly unsubscribe

Austin Peay State University / Brand Standards Guide

 Digital Media 10.2

PowerPoint Templates

The predesigned set of PowerPoint

slides provide consistent branding
across all University presentations.
The PowerPoint templates can be
downloaded at APSU.edu/identity.

Use APSU fonts and colors in all

imported charts, diagrams and graphics
when possible and appropriate.

HEADLINE(GOTHAM(or(ARIAL(BOLD HEADLINE(GOTHAM(or(ARIAL(BOLD
SUBHEAD(in(Gotham(Medium(or(Arial(Regular SUBHEAD(in(Gotham(Medium(or(Arial(Regular

TEXT(in(Arial(Regular:(Austin(Peay State(University( TEXT in Garamond Regular: Austin Peay State University

is(a(comprehensive(university(committed(to(raising( is a comprehensive university committed to raising the
the(educational(attainment(of(the(citizenry,( educational attainment of the citizenry, developing
developing(programs(and(services(that(address( programs and services that address regional needs, and
regional(needs,(and(providing(collaborative(
providing collaborative opportunities that connect
opportunities(that(connect(university(expertise(
university expertise with private and public resources.
with(private(and(public(resources.

lead lead

Austin Peay State University / Brand Standards Guide

 Other Applications 11.0

Name Tags

3.5”
The design and presentation on APSU
name tags is intended to be clean, easy 1.1”
to read and clear, while also presenting
an attractive visual identity for the
University.
John Doe 16 pt. Gotham Bold

1.25” Manager
Public Relations 11/12 Gotham Medium
Upper and lower case
& Marketing

Use only the letter mark as Brushed aluminum or stainless

shown. Red ink only. Use steel silver material only
black ink if red is not available

Austin Peay State University / Brand Standards Guide

 Signage 12.0

Campus Outdoor/Directional Signage

Navigating campus should be an effortless

experience for all visitors. Campuswide signage
is part of an overall strategy to identify locations
and clearly direct pedestrian and vehicle traffic
in a way that’s easy to understand and attractive.
This cohesive system includes exterior and interior
signage working together to create an appealing
and consistent presentation of the APSU brand.

Signage standards are managed by the Physical

Plant. A full signage manual has been prepared. For
more information, contact:

apsu.edu/physical-plant
Phone 931-221-1265

Austin Peay State University / Brand Standards Guide

 Signage 12.1

Helvetica Bold
Interior/Office Signage

Signage that outlines office hours for

various individuals and departments
must be easy to read, clear and
Red “Stand
understandable while also presenting Alone” AP logo
a look that’s consistent with other
campus signage and the APSU brand.

Interior signage standards and Optima Bold

Type centered
installation are managed by the
Physical Plant. A full signage manual
has been prepared.

Printing Services has the correct font

and can assist in creating the insert for
the office name.

For more information on interior

signage and installation, contact:
apsu.edu/physical-plant
Phone 931-221-1265 ACADEMIC AFFAIRS
VICE PROVOST/ASSOCIATE VICE PRESIDENT

Large Small
Location Location
On Glass On black sign board
60/70pt Approx. 8” wide
30/38pt type

Austin Peay State University / Brand Standards Guide

 Signage 12.2

Temporary Signage

Temporary signage around campus must use the same

fonts and colors as other signage and branded APSU
graphic materials. Use APSU primary colors only;
secondary palette is off limits. Examples show a variety of
possibilities, including fonts; iconography; APSU red, gray
and black; all caps; caps and lower case; etc. These tools More Info.
COMMENCEMENT
DUNN CENTER Event
Parking
provide a range of options to create signage solutions for
any message and should be displayed temporarily. Signs
should be displayed no longer than two weeks. Keep copy
short and to the point. Avoid using photography. For
information contact:

APSU Printing Services

Phone 931-221-7187

Campus WELCOME
Tour
• Gotham Bold
• Use largest point size possible FRESHMAN CLASS OF

2021
• Color use is restricted to the
primary APSU palette (Red,
Gray Black)
Tuesday 9:30AM
• Use icons only if it helps
University Center
communicate
• Do not use photography
• Use any combination of upper
and lower case letters
• Keep messages short

Austin Peay State University / Brand Standards Guide

 Signage 12.3

Wall and Interior Graphics

Shown here are examples of large

scale wall and interior graphics
which help promote the University
in a fun and exciting way, while
remaining true to the brand
identity.

These are usually vinyl stickers

which are affixed to a wall or other
smooth surface for promotional
and informational purposes.

If you are considering building or

interior graphics, please consult
with Public Relations and
Marketing before beginning your
project.

Austin Peay State University / Brand Standards Guide

 Vehicles 13.0

Vehicles

The vehicle depictions shown here

represent a range of vehicles used by
the University. Vehicle color should be
black or white. Red can be used but
should match PMS 200. Gray or silver
can be used if black, white or red 200
is not available. Graphics should not be
applied to vehicles of other colors.

The two color logo should be used on the front

passenger and driver’s side doors to identify the vehicle.
Unit/department labels and web address are optional.

This Physical Plant vehicle example follows the same guidelines

Vehicles such as a golf cart are used only on campus but serves no additional marketing or PR purposes and is free of
and can be labeled as needed as long as only official additional contact info or promotional graphics.
graphics are used.

Austin Peay State University / Brand Standards Guide

 Vehicles 13.1

Vehicles: Promotional

Shown here are additional

examples of APSU vehicles
that promote the University
in an engaging way and are
reflective of the brand identity.

Use the correct fonts, colors,

and a large governor mascot
logo bleeding off or wrapping
around to other sides.

This media van covers public events and has high visibility
therefore it’s covered in a vinyl vehicle wrap.

Large vehicles with spirit graphics shown here

are used large to capture maximum attention.

Austin Peay State University / Brand Standards Guide

 Apparel 14.0

Apparel

Apparel items have two requirements. They

must display the University logo (the full AP Academic Affairs

logo) or the department’s unit identity (the AP

with the department’s name) and utilize the
primary color palette exampled when choosing
shirt/jacket colors. As a general rule, it is a
best practice to use the full logo/wordmark
combination on apparel since we are in a rapidly
growing and highly transient community where
newcomers may not be familiar with the Austin
Peay brand. All apparel requires review by PR
and Marketing, prior to department ordering
designs. Exceptions can only be made by PR
and Marketing or External Affairs.

Additionally, while the Gov logo is a university

logo, it should not be used in place of the AP
logo. Instead, utilize the Gov as a secondary Housing, Residence Life
and Dining Services

design element on the product, such as the

back or sleeve. The exception to this rule is
athletics, which has a separate identity guide
and standards focused on sports marketing. The
athletics brand guide should be followed when
designing athletic specific items or promotions.

Austin Peay State University / Brand Standards Guide

 Contact Information 15.0

Questions?

For more information regarding the

Austin Peay State University official
logos and trademarks or for specific
details regarding use, contact:

APSU Public Relations & Marketing

Browning, Room 206
Box 4567
Clarksville, TN 37044
Phone 931-221-7459
Email: [email protected]

Austin Peay State University / Brand Standards Guide

 Foundation 1.1

Our Foundation

The first step to establishing any type of messaging strategy are we living this, and does it matter to those with whom
and supporting tactics is fully understanding the foundation we’re trying to connect?
upon which that messaging will be built. Austin Peay State
University (APSU) has put in extensive work as part of its On that front, many of discussions surrounding this Brand
Strategic Plan on identifying and clarifying its core values and Standards Guide centered on Be a Gov!. It’s clear that Be
its theme of Leading Through Excellence. Those core values a Gov! is popular among admissions, athletics, enrollment
are: management, and students. As a recruiting call to action, Be a
• Quality Gov! isn’t going away anytime soon.
• Community
• Innovation So to be clear, the charge with this endeavor is to establish
• Globalization creative standards that will guide APSU as it moves ahead in
• Collaboration bringing the values and themes set forth in the Strategic Plan
to life. The resulting messages will resonate with prospective
It’s important to understand that while establishing core and current students, parents, alumni, donors, faculty and
values is an essential exercise for any college or university, staff, and the Clarksville community.
the way those values ultimately are expressed to various
audiences is a different game altogether. For example, APSU’s
core values of innovation and community are important
indicators of what people can expect from the experience
we deliver, but when it comes to messaging we can’t simply
tell prospective students and their families that APSU is an
innovative place with a supportive community.

Similarly, while taglines certainly serve a purpose—especially

in a culture where gaining even just a few seconds of
someone’s attention is becoming harder by the day—it’s
crucial that any tagline being used is authentic to who APSU
is, relevant to our intended audiences, and memorable.

With our current brand position Leading Through Excellence,

we have to ask ourselves—what does this really mean, how

Austin Peay State University / Brand Standards Guide

 Ethos 1.2

Messaging Ethos

The ethos is a verbal expression of the tone, attitude, and

personality of the APSU brand, and should drive the overall feel
of the University’s messaging and design initiatives.

We are individuals. We are confident. We are bold.

We are artists and athletes, musicians and scientists,

thinkers and doers.

We make more out of opportunities, because we expect

more out of ourselves.

We believe in digging for new answers, and asking new

questions.

We inspire not by what we say, but by what we do.

We’re not daunted by the challenge.

We’re not scared to fall and get back up.

We’re not predictable, or common.

We think beyond the horizon.

We are humble, authentic, and proud.

This is who we are.

Together, in spirit.

Austin Peay State University / Brand Standards Guide

 Rationale 1.3

Messaging Rationale

We’re taking a very direct, honest, and powerful approach These are just examples from the Messaging Ethos itself. The
to messaging. This is important because, first and foremost, idea is to avoid simply stating that APSU is about leadership,
it’s an accurate reflection of APSU as an institution and quality, innovation, collaboration, etc., and find more specific
community. and inspiring ways to convey those core ideas—in more
conceptual narrative copy as expressed above, through
With the Leading Through Excellence theme, the leadership stories of student and alumni accomplishments, and in video
aspect—as opposed to excellence—needs to be central to profiles and social media, among others.
the messaging efforts. And at its core, leading is about giving
a very clear vision of who you are and what you stand for, Finally, by using this straightforward approach to convey the
so that you can inspire others to follow. This explains the characteristics of APSU and its people, we’re clearing the path
approach to the Messaging Ethos—being very clear about for a smooth, uncluttered connection between the broader
who APSU is, who it isn’t, what it believes in, and what it Leading Through Excellence brand identity and the Be a Gov
strives for. admissions campaign. In the broader brand messaging we’re
saying this is who we are, which plays directly into the idea of
Additionally, this approach provides an opportunity to give prospective students becoming one of us.
more meaningful context to APSU’s core values.

• Collaboration – We are artists and athletes, musicians

and scientists, thinkers and doers.
• Quality – We make more out of opportunities, because
we expect more out of ourselves.
• Innovation – We believe in digging for new answers,
and asking new questions.
• Leadership – We inspire not by what we say, but by
what we do.
• Leadership – We’re not daunted by the challenge.
• Leadership – We’re not scared to fall and get back up.
• Globalization – We think beyond the horizon.
• Community – Together, in spirit.

Austin Peay State University / Brand Standards Guide

 Tactics 1.4

Messaging Tactics

Successfully implementing effective messaging takes a set of variations for Advancement initiatives, limit their use
well thought out tactics so that APSU communications always to avoid overkill and watering down the impact of the
have a solid home base from which to operate. Consistency is Leading Through Excellence tagline.
key, so when developing content keep these things in mind as
they relate to taglines, headlines, body copy, and voice. On Headlines…
One way to successfully express the essence of the Leading…
On Taglines… theme is with headlines that are concise, specific, and
With Leading Through Excellence identified as APSU’s powerfully bring the brand theme to life.
overarching institutional tagline, there are some important • Make sure headlines have a copy-like presentation and
things to keep in mind. aren’t graphically treated (as the Leading Through
• As a tagline, it’s very broad and not terribly distinctive in Excellence tagline is) to avoid audiences thinking they
the eyes of a younger audience that’s being inundated are taglines.
with marketing materials, so we recommend limiting its • Use headlines as main messaging points on things like
use for certain audiences. billboards, print ads, and the main feature area of the
• Avoid having it appear front-and-center as the main homepage, as a way to give the broader core values
messaging point on executions like billboards and and leading idea more meaningful context. Some
the main feature area of the APSU homepage, simply examples include:
because there are more effective ways to express the • We are together, in spirit.
idea of “leading,” as well as the core values, that will be • Leading… is knowing that there are answers out
more distinctive and more appealing. there waiting to be found.
• However, Leading Through Excellence is an effective • Leading… is inspiring by our actions, not our words.
tagline for the University’s Advancement program. The • We are artists and athletes, musicians and scientists,
tagline’s sentiment and graphical treatment combines thinkers and doers.
for a distinguished look and feel which would appeal to • We think beyond the horizon.
a slightly older audience. • Never being afraid to fall and get back up­­—LEAD.
• Except for Advancement initiatives, resist the
temptation to use variations of the tagline with the • Headlines should be used on web pages, larger print
core values, such as Leading Through Quality, Leading ads, and publication spreads as an introduction to
through Globalization, etc. Again, this emphasis will specific student and alumni stories that personify
resonate with certain audiences. When using these APSU’s core values.

Austin Peay State University / Brand Standards Guide

 Tactics 1.4

Messaging Tactics (continued)

On Body Copy… • Take a storytelling approach by featuring interesting

When writing body copy it’s important to keep several things stories of student experiences and accomplishments,
in mind in order to ensure that the APSU story is being told as well as those of faculty and alumni, keeping in mind
effectively, as well as in a way that meets today’s readers that they will ideally have some kind of connection to
where they want to be met. leading and the core values. This is how to bring those
• Whether in print publications, ads, or in digital values to life in the mind of your audiences.
communications, keep copy concise. Don’t let • Keep testimonials short and “heroic” in nature.
individual paragraphs exceed two or three sentences. • DO: “I always knew there was a leader in me. Austin
• Stay on brand, but don’t get buried under the brand. Peay is where I found it.”
• On brand means letting the Leading theme guide • DON’T: “As a student at Austin Peay there are so
the content, with occasional direct references via a many opportunities to develop your leadership skills
headline or introductory copy in a publication, and through things like student organizations, intramurals,
limiting the We are… editorial approach in longer form planning campus activities and events, and student-
pieces. led class projects. It’s been really amazing taking
• Under the brand means overkill with continuous use advantage of those opportunities and I know that
of taglines, variations of taglines, and too many direct they’ll pay off after I graduate and get out into the real
references to the theme within body copy. world.”
• Make the copy engaging by working in second-person
POV references (you) and finding ways to forge On Voice…
a connection between you and them by speaking Bold. Direct. Honest. That’s what characterizes the voice
directly to the reader. and tone of the messaging here. While being powerful and
• At Austin Peay, we know who we are. We believe in inspiring with what we write is a good thing, it’s important to
each other. And we empower our students with the avoid hyperbole or drifting into the land of marketing fluff.
skills, adaptive thinking, and habits of mind it’ll take to • DO: At Austin Peay, we make more out of opportunities,
lead the way in a constantly evolving world. because we expect more out of ourselves. It’s just who
• Students who aren’t afraid of the challenge. Students we are. And it’s who we’ve always been.
like you. • DON’T: At Austin Peay, we take opportunities to
• When writing for full web pages or full pages within a amazing new heights every day in a way you won’t find
publication like a viewbook, make the copy scannable. at other universities. We dream big together and let our
Break up the running narrative with bolded subheads, talents soar.
infographics, bulleted lists, and graphically treated
testimonials.

Austin Peay State University / Brand Standards Guide

 Logo 2.0

Leading Through Excellence Logo

This logo serves as a visual foundation

of the brand, and can be adapted to
focus on various aspects of APSU’s core
foundations.

Combination Logo

The Leading Through Excellence logo can be

paired with the primary University lettermark for
more focused messaging.

Match all aspects of this example

if creating new versions.

Austin Peay State University / Brand Standards Guide

 Marketing 3.0

Out-of-Home Advertising

These can take the form of billboards and other large

advertisements out in heavily traveled areas and are a
good opportunity to gain exposure for the APSU brand.

Out-of-Home Advertising: Printed Poster or Digital

A large single image should
dominate the space available.

Red border bar with right-

aiming arrow bleeds off
bottom edge
In this example the border
bar is also used to contain
information including the
APSU logo, web address,
and Leading Through
Excellence logo.

apsu.edu/visit

Large transparent themeline

type is placed over image.

Austin Peay State University / Brand Standards Guide

 Marketing 3.1

Small Brochures

The following demonstrates how the brand identity could be

brought to life in the form of a rack size brochure. .625” (5/8”) border bleeds off top edge

Body copy is set in 10/13 Gotham Light Black.

Inside Spread Subheads are set in 10/13 Revolution Gothic. Red.

Bleed image

Math Degree Options

Why Math at Austin Peay? Actuarial Science Concentration
DEPARTMENT At APSU, you can concentrate on one of four options:
Austin Peay’s faculty was
Actuarial science is the use of mathematics and statistics
able to consistently
OF MATHEMATICS • Mathematics • Actuarial Science show how much they cared
to study and manage risk, to evaluate the probabilities
of future events occurring and find ways to decrease or
AND STATISTICS • Mathematics Education • Statistics about the students by
reduce the impact of negative events. Actuaries combine
providing research
APSU is one of the few institutions to offer their skills in math, statistics, finance, and economics
opportunities and multiple
undergraduate programs in statistics and actuarial to solve problems in government, or the insurance or
other ways to grow as
science. Whichever concentration you decide, you will financial industries.
have the opportunity to conduct undergraduate research a scholar.
with internationally recognized scholars, attend regional Statistics Concentration
and national conferences, and to participate in the RYAN HONEA Statistics is the science of gathering and analyzing
Started! Galois Math Club and the Tennessee Epsilon Chapter of 2018 Graduate
data. Statisticians are employed all over the world in
Pi Mu Epsilon, the national mathematics honor society. many capacities: determining effectiveness and safety
Department of APSU’s Department of Mathematics and Statistics often of new medicines; quality control in manufacturing;
tics and Statistics places graduates in competitive graduate programs. estimating probable payoffs for insurance companies;
Box 4626
ksville, TN 37044
analyzing consumer demand; planning social services by
Mathematics Concentration government agencies.
931-221-7833
du/mathematics What Will I Learn? The purpose of the Mathematics option is to give
The Bachelor of Science Degree in Mathematics students an understanding of the structure of
consists of either the Mathematics major or three mathematics, to stimulate their interest in research, Austin Peay’s smaller class sizes
different concentrations: Mathematics Education, and to prepare them for future work or further study in have helped me get to know
Statistics, and Actuarial Science. Go to our Majors and Master’s or Ph.D. programs. my classmates more and more.
Concentrations page for more information on further
requirements for each concentration. Mathematics Education Concentration KATHERINE KREUSER
Junior
Office of Admissions School systems are always in need of graduates to teach
Clarksville, TN 37044 Mathematics Major Core and inspire our next generation of doctors, scientists,
7661 or 800-844-APSU MATH 1910 - Calculus and Analytic Geometry I | 4 engineers, and mathematicians. The Mathematics
[email protected] MATH 1920 - Calculus and Analytic Geometry II | 4 Education concentration prepares math teachers
edu/admissions MATH 2110 - Calculus III | 4 for grades 7-12, although additional coursework in
MATH 3010 - Introduction to Mathematical Reasoning | 3 education is also required.
MATH 3450 - Linear Algebra | 3
ot discriminate on the basis of race, color, religion, creed,
MATH 4240 - Probability | 3
ion, gender identity/expression, disability, age, status as a MATH 4450 - Mathematical Models | 3
on, or any other legally protected class with respect to all
ities sponsored by APSU. http://www.apsu.edu/policy. MATH 4810 - Senior Seminar | 1 Everyone in the math department has
y 6:003. AP286/4-18/300
helped me be successful in presenting
25 Hours at conferences, finding
internships, and applying
to Ph.D programs.

Lead Innovation KINDYL KING

2018 Graduate

Brochure title is set in

Revolution Gothic Bold
25/25 and centered in a red
box with a 2 pt. white rule. Quotes are 10/12 Gotham. Leading
The example shown measures 3.5” x 8.5” quotemark is a 2 line drop-cap.
when folded and trimmed.

Austin Peay State University / Brand Standards Guide

 Marketing 3.2

Flyers/Postcards

Flyers that feature the Leading

Through Excellence logo are
a good way to deliver highly
focused messaging with concise Flyer
copy and the logo presented
smaller towards the bottom. T H E C O L L E G E O F G R A D U AT E S T U D I E S

Want to attend APSU at the same time as your student/child?

Consider earning a master’s degree from Austin Peay.

PHYSICS

I f you can touch it or imagine it, it’s physics.

The physics major is a customizable degree
built to teach different tools to solve complex
problems (experimental, theoretical, and
computational).

Physics students go on to graduate schools

to study physics, engineering and computer
science, while graduates can be found working
in a variety of disciplines, such as physics,
engineering and astronomy.

Lead
Innovation JEREMIAH SIMMONS
Applied Physics/ROTC

apsu.edu/physics

WHY GET A MASTER’S DEGREE AT AUSTIN PEAY TO APPLY FOR ADMISSION

• Earn on average, $12,000 more per year than • Apply at www.apsu.edu/grad-studies.
with a bachelor’s degree. • Pay $45 application e
f e.
“Sending a camera to near-space is
• 33 total programs offered • Bachelor’s degree with minimum 2.5 GPA required.
kind of the next best thing to going
there yourself. And to know that I was • 18 programs are online • Submit official GRE, GMAT, or MAT scores (if required).
the last person to touch something
• No specific undergraduate degree is required • Request official transcripts from previous institutions.
before it went up to space is a really
cool accomplishment.” for many graduate programs
• Many degree programs can be completed in
BE A GOV! one year
DOMINIC CRITCHLOW
Physics/High Altitude Balloon Team Lead

HOW MUCH DOES IT COST?

Credit Hours In State Out of State CONTACT US
ENGINEERING PHYSICS
College of Graduate Studies
1-10 $503 per credit hour $1,202 per credit hour
I nterested in solving real-world problems? Engineering
physics majors are trained to bring unique problem-
solving approaches to issues in industrial research and 11+ $85 per credit hour $225 per credit hour
[email protected]
931-221-7662
development where traditional approaches may fail.
• Federal aid is available through fafsa.gov.
Graduates find careers in high-tech, industrial and
manufacturing settings to solve real-world design and
implementation problems.

JO LYNN TYNER Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression,
disability, age, status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs and activities
Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation,
Physics sponsored by APSU. The Austin Peay State University policy on nondiscrimination can be found at http://www.apsu.edu/files/policy/5002.pdf.
gender identity/expression, disability, age, status as a protected veteran, genetic information, or any other legally protected class with
respect to all employment, programs and activities sponsored by APSU. http://www.apsu.edu/policy. Policy 6:003

Postcard

Austin Peay State University / Brand Standards Guide

 Marketing 3.3

PowerPoint
Title page incorporates a full
bleed image when possible.
This demonstrates how the Leading Through Title page
Excellence identity is incorporated into
PowerPoint presentations, in comparison to the
PowerPoint presentations covered earlier in the
manual that don’t feature the Leading Through
Excellence logo.

Interior Page Text is Gotham regular.

Gotham Bold
is used for all
headings and
subheads.

Graphics within
should use only
APSU colors
and fonts.

Footer consisting of angular bar

and Leading Through Excellence
logo is common to every page
except for the front title page.

Austin Peay State University / Brand Standards Guide

 Marketing 3.4

College Fairs

Table top display and banners are used to identify APSU’s

booth and representatives only. All other information
can be communicated through discussion, digital
presentation, and other printed materials.

Pop-up Banner

Austin Peay State University / Brand Standards Guide

 Marketing 3.5

Inside Spread
Brochures
A FUTURE
The following demonstrate how the OF GROWTH
WORKFORCE READY
brand identity could be brought to life AND DRIVE TO 55
The continued influx of migrants, both domestic and international,

in the form of brochures. to the Nashville/Clarksville Joint MSA is part of a predicted trend of
economic and industry growth that will require more Tennesseans
with degrees to meet the growing industry need for workers with mid-
level job skills.

Austin Peay State University is committed to Governor Bill Haslam’s

Drive to 55, an initiative that seeks to meet the future workforce
demand by increasing the number of Tennesseans with college degrees
to 55 percent by the year 2025.

STRATEGIC RESPONSE
To meet the growing employment and educational needs of this
region and to align with the Drive to 55 initiative, the University’s
strategic plan calls for achieving the following five goals:

2015-25 • Grow enrollment

Austin Peay plays a valuable role in making the case for the region as a
STRATEGIC PLAN business location, and in the decades ahead, the collaboration between
• Enhance student success
• Sustain University growth
F I R S T Y E A R U P DAT E S business and higher education will likely grow even stronger.” • Expand diversity

• Broaden communication
Ralph Schulz, president, Nashville Area Chamber of Commerce

2 3

Inside Spread

Bleed images when possible.

REGIONAL OUTLOOK

NASHVILLE

• From 2014 through 2015, the Nashville MSA

added more than 36,000 people, making it the

ninth fastest-growing, large metropolitan region

in the country.

• The Nashville MSA has grown by nearly 10

through
Accent colors such percent in the past five years.

EXCELLENCE as dark teal are used CLARKSVILLE

on subheads, bullets,
• The Clarksville MSA has grown by nearly 8
percent in the past five years.

Front Cover charts and graphs, etc.

• From 2011 through 2016, the Clarksville MSA
added more than 20,000 people.

MONTGOMERY COUNTY
• Montgomery County has grown by more than

12 percent in the past five years.

According to the Nashville Area Chamber of Commerce, while the percentage of adults
• Montgomery County is the fifth fastest-growing
in our region who have obtained education after high school has increased in recent years,
Red should always county in Tennessee.
the region does not yet produce enough graduates with the needed skills to fill jobs being
Leading Through be the dominant created in Middle Tennessee.
Excellence brand color throughout. 4 5

campaign logo centered

in red full-bleed bar
serves as a foundation
A transparent color overlay is an effective
for cover content.
way to place copy over an image. Shown
Shown is an optional 45° degree angle.
is dark teal with Gotham type set in white.

Austin Peay State University / Brand Standards Guide

 Marketing 3.6

Advertising

Recruitment ads present an excellent

opportunity to showcase the Leading Lead Tomorrow

Through Excellence logo and identity to lead “When I visited Austin

Peay, I fell in love
with this place and

lead
its opportunities.”

prospective student audiences. “APSU has continuously

WAQAS AHMED
Biology/Pre-Med
challenged and pushed
me to become the
person I am today.”
CELESTE MALONE,
Graduate Communication

Find out more

about who Find out more about
you’ll become who you’ll become at
at Austin Peay Austin Peay State University.
State University.

apsu.edu apsu.edu Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran, genetic information, or any
Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran, genetic information, or other legally protected class with respect to all employment, programs and activities sponsored by APSU. The Austin Peay State University policy on nondiscrimination can be found at http://www.apsu.edu/policy. Policy 6:003
any other legally protected class with respect to all employment, programs and activities sponsored by APSU. The Austin Peay State University policy on nondiscrimination can be found at http://www.apsu.edu/policy. Policy 6:003

“Everything about my
story is tied to music:
it’s my passion; it’s my
love; it’s going to be
my job — it’s
Lead Creativity
everything to me.” We challenge the imagination, spur artistic vision and
EMMANUEL MÉJEUN perform with passion. Whether you’re earning a standing

lead
Music
ovation for an on-stage performance, producing
award-winning documentary films or studying poetry
at Robert Frost’s summer home, the opportunity to
pursue your passion has no bounds at Austin Peay.

“My hands-on internship

experience was more
than just shadowing
someone; the real Lead Innovation
work I did solidified
my desire to be a nurse.” It’s not all white coats and laboratories although,

JESSICA SHEERS
yes, we have those, too. Maybe you’ll shimmy through
Nursing caves to research bats, bring a robot to life with
newfound programming skills or launch a
balloon into near space. You’ll make more out of
opportunities, and expect more out of yourself.

“My professors have

always asked me to
think about how I can

Lead Tomorrow
take what I’m already
good at and use that
to help a bigger apsu.edu
group of people
We’ll help you bring out your best, whatever
than I have before.”
your best may be. The future you create
JOSHUA REES
Foreign Language is up to you, but it all starts here.

Find out more about who you’ll become at Austin Peay State University. Austin Peay State University does not discriminate on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran, genetic information, or any
other legally protected class with respect to all employment, programs and activities sponsored by APSU. The Austin Peay State University policy on nondiscrimination can be found at http://www.apsu.edu/policy. Policy 6:003

Austin Peay State University / Brand Standards Guide

 Color Palette 4.0

Color Palette

The color standards that apply to the

APSU logos are detailed here. Color
placement and specifications should
not be altered.

This color palette is to be used for all

APSU materials whether it be identity
RED BLACK SILVER GRAY
or branding without variations or
exceptions.
Pantone 200 Black Pantone 429

Process: Process: Process:

PANTONE® is a registered trademark of PANTONE® Inc.
C: 0 C: 0 C: 6
M: 100 M: 0 M: 0
Y: 65 Y: 0 Y: 0
K: 15 K: 100 K: 34

Madeira: 1184 Madeira: 1000 Madeira: 1011

R: 196 R: 0 R: 173
G: 30 G: 0 G: 175
B: 58 B: 0 B: 170

HTML: C41E3A HTML: 000000 HTML: ADAFAA

Austin Peay State University / Brand Standards Guide

 Contact Information 5.0

Questions?

For more information regarding the Austin

Peay State University Leading Through
Excellence brand campaign, or for specific
details regarding use, please contact:

APSU Public Relations & Marketing

Browning, Room 205
Box 4567
Clarksville, TN 37044
Phone (931) 221-7459
Email: [email protected]

Austin Peay State University / Brand Standards Guide